Philip Morris
Research Plan
Fields
- Area
- WAKEHAM,HELMUT/KAROL SHARPE'S OFFICE
- Type
- REPT, OTHER REPORT
- CHAR, CHART/GRAPH
- Named Organization
- Cetus
- Standard Oil
- Request
- Stmn/R1-004
- Stmn/R1-150
- Master ID
- 1000229536/9811
Related Documents:- 1000229537-9544
- 1000229545-9550 Brief Synopsis
- 1000229551-9552 Introduction
- 1000229553-9555 Brief History of Cetus Financing
- 1000229556-9557
- 1000229558-9560 Special Note to Investors
- 1000229561-9563 Special Note Regarding Founder's Stock
- 1000229567-9569 Board of Directors
- 1000229575-9580 Achievements of Cetus People
- 1000229581-9599 Present Cetus Activities
- 1000229617-9619 Patents
- 1000229621-9656 Debenture Purchase Agreement
- 1000229657-9661 the Cetus Story
- 1000229663-9667 Cloning Business: It's Growing Fast It's Growing Fast
- 1000229668 World Roundup
- 1000229669-9670 Latin Drive: Brazil Spends Millions to Put Alcohol in Cars and Save Oil
- 1000229671 Can US Reduce Imports with Gasoline? Some Say Yes, But Officials Are Dubious
- 1000229672-9673 Bacterial Insulin Production Hears Reality
- 1000229674 Business World
- 1000229675-9677 Who Should Play God?
- 1000229678 Schering Plough New York Analysts' Meeting December 7, 1977
- 1000229679 Indiana Standard Labels Purchase Offer Part of Move to Wider Technology Base
- 1000229680 Big Deal for Berkley Bugs
- 1000229681 Oil-Less World May Run on Bugs
- 1000229682-9685 Tinkering with Life
- 1000229686-9687 Set for Biology's New Revolution
- 1000229688 Little Black Box of Cetus
- 1000229689-9695 Industry Is Finding More Jobs for Microbes
- 1000229696-9701 Dup of Id 1000229657-9661
- 1000229702-9710 Recombinant Molecular Research at Cetus Corporation
- 1000229711-9715 New Cetus Antibiotic
- 1000229716-9720 Letter to the Shareholders
- 1000229721-9726 Letter to Shareholders
- 1000229727-9728 Letters to the Shareholders
- 1000229729-9730
- 1000229731-9734 Letter to the Shareholders
- 1000229735-9736 Letter to Shareholders
- 1000229737-9749 the Manipulation of Genes
- 1000229750-9770 Microbial Genetics and the Future of the Pharmaceutical Industry
- 1000229771-9774 Recombinant Dna: Fact and Fiction
- 1000229775-9778 Testomony of Ronald E Cape, Phd President, Cetus Corporation, Berkeley, California Before the House Subcommittee on Science, Research and Technology
- 1000229779-9797 Biosystems Poised for Growth
- 1000229798-9805 Testimony of Ronald E. Cape, Ph.D President, Cetus Corporation, Berkley, California Before the Senate Subcommittee on Science, Technology and Space
- 1000229806-9807 Statement of Ronald E. Cape, Ph.D President, Cetus Corporation, Berkeley, California Before A Special Joint Congressional Hearing in Conjunction with Oversight Hearings on Science and Technology Policy the Senate Subcommittee on Science, Technology and Space of the Commerce, Science and Transportation Committee Presiding, Senator Adlai Stevenson, III Washington, Dc
- 1000229808-9811 Statement of Ronald E. Cape, Ph.D. President, Cetus Corporation, Berkeley, California at the Annual Meeting of the American Association for the Advancement of Science Session on Recombinant Dna Public Health and Biomedical Research Policy Washington, D.C.
- Litigation
- Stmn/Produced
- Characteristic
- CONF, CONFIDENTIAL
- MARG, MARGINALIA
- Site
- R37
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- xfo74e00
Document Images
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Rese arch Plan o;a~5
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Approved by the Cetus Corporation Board of Directors
at Its Regular Meeting
,ct...4'April 14, ,.1978
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This constitutes the Research~Plan for which Board approval is sought so that
C'
Cetus will actLally give Standard two noti;ces - one for $5,000,000, and a=_
formal application can be made to Standard Oil Company .(Indiana) for additional
investment in Cetus common stock. If this plan is approved by the Board, Cetus
will immediately give Standard notice of Cetus' intent to sell $6,000,000 of
common stock. As required by Section 10.2 of the Debenture Purchase Agreement,
second for $1,000,000. The expected date of sale is June 1, 1978.
fiscal o~
year.
and for which Management was given the implementation "go-ahead for its first
This Research Plan and its accompanying projec
ioas reprsent , in condensed
form, the relevant parts of the budgetapproved by the=Board on February 10,
It is for this reason that we now seek additio~alo equity ~thout delay.
~
to continue to build as quickly as our abilities and_,financial resources permit.
the first stages of the budget as presented. This-is an~ambitious.but prudent
plan. Given adequate financing, it enables Cetus to continue its demonstrated
leadership in the commercialization of molecular biology. Our visibility and
success to date have already stimulated activity in some large companies, and
we have also witnessed the spawning of "me-too" competitors. Our challenge is
Research Plan
At its February 10, 1978, meeting, the Cetus Board of Directors approved a plan
covering the next three fiscal years and directed Management to proceed with
minent development. It has been configuring its limited resources to address
this challenge; we must continue to identify the most important opportunities
and act on them.
It is our dedicated conviction that biology, with its profound advances of the
past generation, will revolutionize a variety of industries. Cetus presently
holds a leadership position in identifying opportunities arising from this im-
component of the"Research PLan"at the conclusion of this presentation.
o`~b
Z -Cetus Proprietary Projects and'Processes
,,~ ~, -
and its long-term.potential. It will be further described, nonetheless, as a
.:,- -
The first category is the;`self-sustaining business in which we have been occupied
since inception. It::is not the reason why we seek more funds, nor do we believe
it to be the reason~-why large companies have expressed so much interest in Cetus
and Facilities)"'to Implement 1. and 2.
1~a~t° "~ ly
3. On-going Development of In-house Capabilities (Expertise, Instrumentation,
,
1. Contract Work for Clients.
2. The Development of Processes of Pivotal Significance to a Variety of
- Industries and Proprietary to Cetus.
Cetus activities can~be conveniently g three areas:
c~aracterized as covering
ti-
and pharmaceutical industries -
In the main, we wish to do this for our own account. A number of technological
opportunities have already been identified in the budget. In addition~, we have
begun to work on some seLf-funded'projects which could result in processes owned
by Cetus and which are expected to have major impact on the chemical, energy,
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It is important to note that we are in no way restricting our attention to the
drug industry in which we began. The view of the popular press, which invariably
reports the significance of recent breakthroughs in molecular biology in medical
terms, vastly underestimates the true significance of biology to industry.
catapuit Cetus into the dominant position which we covet ~~`
never result in proprietary technology breakthroughs of sufficient magnitude to {
activity, given the alertness_and the self-interest of intelligent clients, can
a successful activity, and one which we are proud to have pioneered. But this ::~~
(see below) will continue to expand for we certainly have no intention to stifle .
tiAA.
would be reckless to expand this proportion. Our contract business for clients
total effort. In the absence of significant additional equity unding, it..
Cetus has done as much as it can, consistent with prudence, to develop se f-
funded projects. At present, this activity represents only about 10% of our
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and the initiation of several more over the next three or four years. For rea-
tional equity, involves increased funding of a number of these existing programs
Therefore, our forward plan, for which we immediately seek $6,000,000 in addi-
sons of security, details of these programs are'not spelled out here, but some
of them have been referred to in the larger plan and'tYie directors are aware
of the strategic intentions of the company.
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The financial projections attached hereto assumethe fund ng of these projects.
These include: ~ w r" U
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A patentable, economic enzymatic>process for producinq a family of commez=1-,-j
cially important, ~nter-relatea*'commodity chemicas__ heretofore not pro- ;"
&duced by biological means. his process is under intense in-house investi-
gation; it should lead to attractive licensing and/or joint venture oppor- 4
tunities for Cetus
2. Basic research into new'`jmmobilization techniques.to render enzymes and
view this work as essential'if biosystems are to replace traditional chemi-
cal conversion or'food processing procedures under the most favorable econ-
J
cells more useful for industrial, continuous process applications. We
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assured that_$2:65 million of these costs will be allocated to client con-
rojected for,the"July '78 through June '81 period, Cetus is reasonably
must maintain its dominant position. While funding of $3.5 million is
Fundamental research directed cted toward building expertise in the fast devel-
oping and highly publicized fie1_d of recombinant molecular bioloqy. Cetus
tracts with'~royalty-bearing potential.
t ra4 been made-inour understanding of how the brain is able to process informa-
t
1
4. Research dn neuropepti.des. in the past four years, major advances have
ion re ated to pain and pleasure and or now opiate drugs exert their remark-
t-
Q.,A,y, able effects. This research~has culminated in the discovery of normally
occurring opiatelike substances in the brain. These opioid peptides, re-
ferred to as enkephalins and endorphins, appear to be neurotransmitters,
9~ or chemical messengers, of specific nerve pathways in the brain that pro-
v `~ cess info ti 1 t' t 1
rma on re a in
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rocesses known to be affected by opiates.
is understanding opens the possibility of enormous medical and social
to furnish and finance hospital facilities.
benefits, to say nothing of the economic impact of any product which may
affect the total number of mental patients for whom society presently has
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pain, emo
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avior, and other bodily

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This po~t ' 1 breakthrough with totally new products which our technology
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can uniquely take from the status of rare chemicals to real products o
commerce is our present target. However, it merely serves to illustrate
how markets of great magnitude will undoubtedly arise from several lines
of biological research as Cetus grows. We intend to be sufficiently strong
to be able to pick and choose among them.
General Capability, Facilities, and Instrumentation Development
capability was deleted from the budget by the Board of Directors and is not in-
cluded in this plan. The assumption is that such investments, along with any
decisions to further integrate forward into small scale production should be
handled on a case-by-case basis, examining in each case the economic potential,
Cetus proprietary rights, and the capability of a prospective client or partner
to perform the scale-up role. Such capability may in fact represent their con-
tribution to a joint venture.
about it. This contYasts with the pharmaceutical industry, which has historic-
ally been familiar with fermentation. Thus, we must develop our capacity at the
level of small-scale,°computer-controlled, simulated, fermentation facilities.
This is also included in the budget. To avoid confusion, it should be specific-
ally pointed oiit that the building of any "pilot plant" fermentation development
aware that fermentation-may revolutionize them and yet know almost nothing
Further, our mandate is~to'address industries which are becoming increasingly
equipment to consolidate our;world recognized lead in this field.
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The attached projections assume an aggressive rate of building staff and an
accelerated rate of providing it with-the best-in facilities. The disparity
between some of the instrumentation`and facilities with which we began and
that which we are now producing i;Ca harbinger of what we are capable of accom-
plishing if the present momentum`can be'preserved.
There are certain areas in which we wish to continue this dynamic growth. They
include the on-going development of our"highly regarded containment facilities
and other laboratories for recombinant molecular research~and the continuing
improvement of our truly'unique environmental chambers (unobtainable and undu-
plicated anywhere)~ in j~qhich microorganisms are grown for our massive screening.
operations. Furthermore, we anticipate new generations of screening and assay
of this expansion requires significant additional,_funding.,;V
without peer in any laboratory in the world. Once again, however, the thrust
through several iterations and some of our present,self-made facilities are
Our first generation of instrumentation was crude but unique. It has gone
generated by the conspicuous and unique nature of what wehave already assembled
but, without adequate additional funding, we will have to"curtail these efforts.
Our initial years, characteristic of start-up operations, saw the assembling
of the best group of people in the world to focus on our selected objectives.
Venture capital investment funds were stretched as far as possible to develop
and construct necessary instrumentation and facilities. What we accomplished
was satisfactory (and in some sense unprecedented),-but was clearly not of the
caliber of which we are capable given adequate funding. We wish to add signi-
ficantly to our excellent staff; this is already under way. We have momentum
Contract Work for Clients
ing decades. We undertake no work of this kind unless the client agrees to a_p_.;.r.~
Hopefully, our past success will result in meaningful royalty streams in the com- ~==
Cetus began by carrying out productivity improvement projects for drug companies. -kil.

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royalty-like reward to Cetus for success. We are more flexible now, however, and
will entertain alternative means of getting "a piece of the action," such as via
joint ventures.
industries.
pated contracts from billion-dollar companies in the food, chemical and energy
successfully completed a major drug company program which provided significant
front-end revenues for over four years. The Research Plan anticipates diverse
replacements for this revenue, and we have already secured most of the antici-
This is a sound business, and the Research Plan anticipates its growth. We have
bilities. The presumptuous growth of Cetus will depend largely omthe other two
aspects of the business (see above); resources, facilities, manpower and capital
This business will continue to grow, but we do not want it to swamp our capa-
must be reserved for that growth.
operations, it is also true that these operations in turn will not generate the
By the same token, while additional,funds are not needed for client-related
tween the end of one contract and the'beginning of a new one and decisions to
spend in excess of the contract amounts'if potential royalties and needs dictate.
inherent in this area: the characteristic;-necessity for expenditures to lead
revenues with some clients, gaps,I~n revenues and reconfiguration expenses be-
pricing, are an example of this policy.Management beLieves it will be able to
price contracts to cover costs and thus';the request for-additional financing
does not include any funds for facilitating~`projects for clients. Our existing
cash reserves function well as a cusliion against some ofthe short-term strains
ti ~,
ing agreements, etc. Our interactions with Standard, including low front-end
Specifically, the Research Plan as it relates to.work for clients, stipulates a
pricing policy which will maximize long-term returns. The implementation of
this strategy may require low, front-end pricing if that"is necessary for Cetus
to maintain an optimum share of proprietary rights,and^participation in poten-
tially very large downstream returns through royalties, joint'ventures, licens-
cash required to fund the major,expansion desired.
Board. An essential component of that plan is the sale of $6,000,000 in new
The building of in-hou'se expertise and development of proprietary technology is
implicit in the mandate from our shareholders and in the budget approved by the
common stock now.
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