Tobacco Documents Online

POSITION PAPER logical or statistical associations These statistical or epidemiologicai g~, ... -.. lrsa t x?:f," }5rby~xi~~~L`ri~ij?'7 ~'s'~ A4',';.; ~ .rr~ t;'~ ~ %e~`t'~"ti,Sy"•~r}; a 7rTr.:, : - ~`:'; , . .,.: . e• •;: associations alone cannot establish a cause and effect relationship between 4^~ ~~. -77777 77 between smoking and various diseases (such as lung cancer, heart diseases, J h,;• • .... ~:,,, bronchitis, etc ) The claimed relationship is primarily based on epidemio- } t{'5 a~ We acknowledge the fact that there is a continuing smoking and health controversy but we do not accept as proven that there is a causal relationship . ;-; r,, . • _. .,. 1. Medical Controversy ,' , :-, • ~~ smoking and disease. Also it has beco me easier for some to indict smoking Y- ~r, rr ~~•~;r tr 3 ~• S ~Y", F e r.•~~k '~ • ~t~ X . ~:..~ ; . . "rF:.l ~Fr'~-~~' .:~$C , , "'`i.. n.M :'_?~ . ,. 7 ti•:~ as the primary source of today's medical problems than to confront the dat; data ;-,,~~y~~~.~~ " ..r :.~.:;r t~ ~.. ~-. ~i -. , •. ~ which suggest other explanations 't ,{~' -'.l ~:~a ~_ `r t :To~~:~c.11~~,iF,.•t-° t ~' Ts ~~;~ ~ t ,i : r S -'"55t~ ,r'I~ ~~ '.r 1 ~ ~,'~'-, rfir.i .Y. ,.i.,, t~P~„~ ~~.. ~,; - .,.:z _~. ....~~; . •.:~>' '....' r~. ~~~~. s ..,~. t .'-.~.~~ "~ ~.:::~t ~°r~~ In our view the issue of causation remains controversial and unresolved. We ,` , Vv~ advocate the need for further research into the causes of those diseases with .:a; '{~r~ •.~:.tr ~3', „ : •. ,~; , .,.. . :;;~: .. .." o.~.,"~.,.. . -:._; ~~ -•..:,•..~~ ,~` which smoking has been , associated and into the nature of any relationship A ,.J.e!' . , , y r . e +. "~ _ F i ~~"•~;K~ j,~s. }~~!`~ ~r}`~~,~'r r7" t` I t `~ r l-i? z,~ s r i 'rt .~.. •~ .;r3z,.'k i xi .~.x. r.. .''3 .;y:' ,'d a,. r.. . ~ .6: , o , ~,~ 1 ~ +~ " ~ n{ i~ `'~~y~ i ` r~~~ ..h: , .'f'..s''~,,.-yy h°;a P )r''` t '`- ~ ~ ~~s~ "Y ~ ~F~' political, soci'{al }and other~ developments ~~- a ,f.5 '~{!° ~ i. " ~ f tic:;~. ~+ at~y i's;n~"~ ~~~ , ~ JJ t ~~r ~a r. . rr +1 r ; . r~,~ -''S!S,~.1,, tr ~~•• r' r:•rr " ~:54 tx . •rs, d !z• ', e _ , c`h; t r ~t.<'S.+s - t b.'s;~~7S•n . ~ .": . , ~ . believ e it is better to speak as an industry with one voice on such matters ani • 7 r r y ~ ..F `~ thatthis ns of can often best be ;accomplished through national associatio ,;. "~'~ .`eY 7 .• ~.~13t. ~y y,4} { i '~ ~. •F . ~'{: ~'~' f ~,°~~`Sy~'~ ~>' 3;q~a manufacturers.lnthisconnection, we bel'e{v~e~^itimportantthat the industry> f ~~+~~' ~:: ~ ~ mrw sa~t~ p,. assures that all appropriate members are kept advised of pertinent scientific;iR x -k'4:~'i 5fFY .u-~ .v1 e• iCt ~'~+ ?l( ~ ~ ~ " `~ ' ~ ~ y 3t •-t`~^t.~~~ ~~}~'f~y,i?-it To be'effective, i# is desirable that the tobacco industry as a v~hole must be ,~~ k {~ g(, ¢jty5~ ~trh ~ i.~ s l't.zt t+ i-` t t 1a ,~~,S~IF~7M~i'I~~J+~"e~,fC.'S~7 w •1~t; ~ ' } ~~? v:'4 r Ar seento be responsible and, within our field, authoritative. Moreover, we .ci. 4 ~ .Y ,.,.p•$}~~~~7~rJ...wli..ii-[ ~ K~~~ lbetween srnokin ry~ r an d 4such diseases~~~t~y~?~C}~~"~~A4t M ~~ _~~Y'~~~ tti •.: kt ~{`n f t~•Y *'4 j ~. ~,.~a~~i~~ Social Awareness, Responsiility and the Social Acceptability of Smokmg . Because there7~ is ge neral sensitivity in respect of our products per se, we 'i'S}.L ..: y Sa. ~~ -~ .•r ... . . .' i.t r 7~ . n:;:', Y'+FR~ 7r' should atjall times be particularly vigilant in ensuring that we remain beyond {yt c ~ ,.w.~1t % reproach concerning th'e ordinary duties and obligations we owe both our '1a { {1'~ljt:.;•'~`,~'i`"•'1~9.?~.+'~~~~e,~P;r* . _. ``~ consumers and our workers iy F J~L r :~( ^~.ki„z ~!~ ; ~ } •~~~ ~~ :_ ( . M ;

Whilst the opponents of snioking use emotional arguments rather than • - !. ~^ ~'~41 , 1 ' ~-~ ~. .~ .?'.+.• ~a [. °.t.. . ;!'v +.f. .. . , :. ., . . .. . „ ...iH...1 Y ~,-~.^ , i"`~ ~rF f ~ scientific facts in their attempts to maker smoking socially unaccept6ble, we must ensuref that we'never knowingly mislead our consumers who must believe that as manufacturers at all times we are acting responsibly and have concern for their interests. We should state quite properly and responsibly that view of the smoking and health controversy that recognizes that the t;.. causation issue remains controversial and unresolved. -L. 1t~ r . . . - . . - . ... ~ y T . 4:5...~F'M Srk . , We take the view that to date there is no persuasive scientific evidence to ` `: • ,t~:`~ ~, ' , . ;,: . f . . , ,,.- . support the' contention that the non-smoker is harmed by the tobacco smoke .'.. . .!C''.4 Y`/+. :3,?' a -.,.:„j ~ ,T.'~,r t^ .... }S ..: ^r 1:.'.•.~ "P ..' _i; •,,it'.' . ,`;' JMi' 3 e 'r '+ -• v J. .. .•ff- .' .. .. .. . • . . , ,..; ! Y.~~"'9. ~:~~~, , -.., • . . of others. Howeverr • , i t .i:s our position that both smokers and non smokers should t A r ~• be considerate of each!'other:' ;~, ; ,'.. Tf. `•. ~ Disclosure of lnformation ,s ..: • i~:";~ :' We should influence as for as proper medical and official opinion against u,l ;` ~~'"r~rtr ,r~`iJ'fc~ rf'~~r •~ ~:~ ~, ; fa 3,4ra;~u incautious imposition of constraints and any unnecessary restrictions on smoking. r s- t - ~i'Y~a"n'~,rPxi~~1f2~"1v~11~.=:F,•,t.~.i7Ff~r~~~ ~'A{~F~i , t :, ~' .y.t .. .. ' .,'~".Y: 40 '~ . ,:,- '4;'~~tT"t1~ ~!_.;.5 tkri-~~e r To do this it may be necessary to talk to medical authorities and Gove nment agencles • s 4.- 4.{Xo,. ~~, s`4r s ct`: a ;'~`r 4., ~ ry': i -4Xw~ 1~.,., L'y ~j_ r ~ ~1^-. , ~s•~. s ~: `.; ~'- t-',i 4 '~ ' `:~ ,. r { ~,v'rt^ ~ Y !., ~~6 ~j .'L!, t /t~"~,~ e '~. ~ `i i.~. +.x~'.'. ~. .-r i` a,~-: ~}., ..~.rt~1 ~ ~ • ~ 4 . ~ . Where the Industry is sponsoring health research it should n1 , as appropriate, keeF " 7,.*~,•.>Sft`~.Zii•t i :' ..(..,..Jq,.d~ r~':. [.~'~~t:;z ~t,.: ~•f ~ ,iN,~ka7 ':~i;,~ ., e ~ ~ "4y 'y; ~'4~'s' ~ , ~ :_.. ; . ! .rc . ` [ x.s~ others, including members of the industry in other couniries, informed, x:~ . :~ • '~~ -Ox~+.,y.~-'~~!s~,`r~:~+1~'t' ~° ~j~.~ *~~ . ;~i ~+ . ~`~,~ • ~, An Industry in one country might, when appropriate, make known the rescarch .+~ .,- y S ~5~..'•~1~ t G y,.. . - " :i'J~'~f•~1,~y~~./~,~y~'x•-;+ tY.tis ~,',}~ ' , 4 .r f f } N~ f`r$~, y .;. ~k I1 ' d in other countries ; ~_lL ' ~ ~ ' ~,x~ lrTi . ~ ~ ~ ~ . . . . ~'.'~'.~''•':' w''~!R ~rp 7 The Role of Governrnent in a Free Society ;33't~ '-H~j~k.., ,ttfi~~Fs["~}4~}'yr~; "it 4 t3 •.i, The Industry believes that smokers are well aware of the claimed health effects ,1;, .,, K µ;'.. a :.;y~ ~S'~1•.;-., -.~ .. ~.. ' ,~ . .: . - .,.~ .~ 'rf:''e' ...' ' . .. • ,~ ,~. .~...~, ..a-,.tryv . •"f, „~~,Y~I~(.~': of smoking lnformiation R , ~is available to the public from a variety of sources . . . . ,. ~ 1•' +Y : . . ~ ~ . . . , .. . . . ~~~'.~ f~ . . .. ~--

t n•9% '?,-1, `-!.~. ,a!'. %'.., ~:•.e.r.:." c .`i r:??f ~ .R`~n41.':dcn~ r~--r. ,'._'. ~+, ' •~ r. A°t- he traditionalrole of Government in a free society with reference tor:4~ -A , a ,:_...: to ~ see - t h ..atr.-~.~.i legal produ .cts is . ...t to i~ ~ inform- people, to gi...ve . th.. ...em.. the f. cts or .; ~;..,:q~t` ~.r~~.H S~k~~~'i,Y}~~., ti,Ys :-~--- .. ~~+' .i~ _ •el-r~:,..~ ,r~r .S~ they are given the facts, and to leave the exercise of free choice to the LtY .. - ... ., ., . : ._ _..._. -.. -..._ _..._., _.. individual. Warning Clauses If Governments propose wording implying or stating smoking causes certain . . r_.;'c i: .~ s.b,.i~'t a~S .. . • . ~• 16 .- '4 . -.f ~ ... .. , r (a f_ft~ •.M : F~etX~ . . . . ~Y r.1t ~ . ~ .. ... ,. . . .I.. ~'F~~'~.. ~.Z,.~Stl~. ,i W,k5y -Y-+!S.Br/~ST n~y~ ~~'St r 11 i 4 k > ~~` f . '•~ diseases, Companies must strenuously resist with all meoris at their• disposal. . . _ . . . ~°•7:=:~ ~ ~r' °_ ~ ,,~~ f•l~y 5 ~~ 4)5..~ tD l ... 1 ~ ~'~.. > ~~,p H ~ r~ iAp :~ ~- '~ ~ a :a i~ y 4 t y ~ i~F y. t ~,'; • Y y~,';d ti t ~ 9t 31 '~j °~~~ $il ~~~= . .~,,o :cit ~ l.. t~ ~ . . . . ~ -a ' ~ . ... . .. . . .. . . .-„ . .. . - . ,- ,~r . . League Tables , 4 .:ts. , ~i:. Q+I ,~,.k+'j~.ia.Ir • - . '' . , . • ~y ., y~ , . , < ~s , i,'+^~,i`: ' . .. ; , : .,: ~• " -'~'+! 0.t...! So for there is no valid scientific basis for combining measurements of different chemical compounds in the smoke of an individua[ cigarette brand into a t _{, ., . .:i+; :,ri k T.,... ..-. .. . •:-,t..`+... ':. . ;. . . . . .. . '.,. ys j;,,..y "~~,i single index number as to represent a measure of implied hazard relative to other brands. Such aggregation implies un;ustifiable judgements of the strenght t t~ : isYt;1'~Q~{~ 9~~~Y5)A '~t"S ~ t il ~' * •+1~ ,:.- ;,'1: ( f .! ~ 'thjl .;~5 ~. ~~'-til . Y. ..t}'3 '`jr'.r i~t•: of association between chemecai compounds and diseases Such ar brtrary ' f~ ~ ."1R~1e~` •"~'~iht;~n ~~.,I~r]r.YHr~C'''', 1 Myl, y ....•. ~ .. :'Y~-i. . . ., . i.'i~'" !}.Y- •~t Jl :. '..!'"~; ( Y -% indices of hazard and their introduction should be resisted wherever -My. S possibleS` 1,~ . ~. •`". ¢r3'-3 41~'b-'.t,,.t l (•';ti1 S y.. ~~ Maximum` "Tar" and Nicotine Limits .tV .:...t +,:! 1 ~: :; + -'•,' . . i:,•t~ .,:t '.vt,'~`f"s'~` r".':`?..'a. The' imposition of maximum "tar" cnd nicotine yields, as well as attempts > ~. ,e,lrs. A10YW • 5 , -i . ~ ...! . t't.-~. , Governments to tax high "tar" ~products diffcrentially to those with lower ]-ta{''~y,Y';'.+'•~(.~~=M.1~.'rTj "tih deliveries, should be resisted. a F , s It is the Industry view` that there is no valid evidence to support the contentw'.ion t 1~ ~ 'W,~!~'~C~_r t x_ Fi.. s4-vr7 ` ~~jr~~i that advertising increases total consumption of ci garettes Advertising may 77. affect the sales distribution among individual companies or specific brands.~}~~"V. s~ 3 I . . •« :~ a : ~"~~• :~ y 4~'•.~ver V

n attempting to obtain the best possible shares of the market cigarette We should keep . of, examine carefully and take appropriate action when , a e ° , . ~~' r advrsable with respect to the laws and proposed changes in the laws concerning ~ ,. . } :,. _ ,; ;... r...,. ., . t, . - ..>.., ,. manufacturers have . used competitive advertising to inform the consumer' o :~ ~ . - . ;4,. r~*., , c :.~: ;:~;, 7ck s.'e,-4 • . /n . .,., ' . .. .. . ,- ... , ,t, ,~r . _ • . . . , , ., , . , . , ..... . : .: In view of the existence „ of the medical controversy, in any . advertising, claims, express or implied, that one cigarette is healthier or less harmful than another should be avoided. product availability, modifications and innovations. We should resist restrictions on media advertising; however, in the area of voluntary -ag:reements with Governments we should recognize that there is a limit beyond which the Industry cannot make further• concessions. We should resist any '~eyuirements to put figures for the yields of smoke . . . . ~ _,,. .. Y . 7~i constituents or ~ta ~~ groups on packs or in advertising. ~ . , . . ;.~ ,e ikiph'~5 ~A.,...n~P.,.l .. . .. ~ . . . ~ .,. . ._. ... Research Research plays a key role in our reaction to the attacks on smoking, incumbent 'on a responsible manufacturer to understand the allegations . „ controversy. The results of such scientific investigations- must be made-available ~... .t . .. . .. . , ,. .y. ,.... -=e=..,:.::. ~ . It is our policy, to further support work on the screntrfre smoking and health ~, ,.1 H , . . ` ~.,I!~. { ,;:,4 1. Kl•r',} k,~,~ . .. - _ . .. t.~ _ e.' , ~ - :t'Y -+.+'.~'~ r~,', ~J • ' ~6~ -.i'~u r fin i 4' ~F ~ 1 * tt= 'N• 1 t '~'~~' l } ~i +1i ~ ~ .~.~~ y'4r .,~ , . smoking' products, and to acquire possible of his products. to the public.lr.by appropriate means. ~r' • ~ 11. '. Product Lrabiirty _ .j ,. ; „+r•~" , . - , .. ,VR , ._ _~:.. .:.:

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