Philip Morris
R. J. Reynolds Tobacco Company Annual Report 1964
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R. J. Reynolds Tobacco Company
Annual Report 1964
N
N

R.J. REYNOLDS TOBACCO COMPANY
WINISTON-SALEM, NORTH CAROLINA
Notice of Annual Meeting of Stockholders
April 14, .1965
. .. . . _ . ,_ ._.
TO THE STOCKHOLDERS OF
R. J. REYNOLDS TOBACCO COMPANY
The Annuali Meeting of the Stockholders of R. J. Reynolds Tobacco Company
will be held at Hotel Plaza, Journal Square, Jersey City, New Jersey, at 2
o'clock in the afternoon, Eastern Standard Time, on Wednesday, April 14,
1965, for the purpose of (a) electing directors; (b) considering and acting
upon the resolution (more fully described in the accompanying Proxy State-
ment) which is expected to be presented by two stockholders and which is
oppose& by management; and (c) transacting such other business as may
properly come before the meeting.
Holders of Common Stock of record at the close of business on February 23,
1965 will be entitled to vote at the meeting.
WILLIAM R. LYBROOK
Secretary
March 4, 1965
You are cordially requested to attend the meeting. If you are unable to do so,
please sign and date the accompanying proxy and mail it at once in the enclosed
envelope.

Y
Proxy Statement
GENERAL
The accompanying proxy is solicited by the management
of the Company. All shares represented by duly furnished
proxies will be voted in accordance therewith. A stockholder
furnishing the accompanying proxy may revoke it at any
time before it is voted by fiiling written notice with~ the Sec-
retary of the Company.
Solicitation other than by maili may be made personally,
by telephone and by telegraph, by regularly ernploye& officers
and employees of the Company who will not be additionally
compensated therefor. The Company may request persons
holding stock in, their names for others, such as brokers and
nominees, to forward proxy material to their principals and
request authority for the execution, of the proxy and will
reimburse such persons for their expenses in so doing. The
total cost of soliciting the proxies will be borne by the
Company.
As of the close of business on February 23, 1965, there
were outstanding and entitled! to vote 40,826,147 shares (one
vote per share) of the Company's Common Stock. Stock-
holders of record at the close of business February 23, 1965
will be entitled to vote.

ELECTION OF DIRECTORS
A board of fifteen directors, to serve for a term of one year and untiI their
successors are chosen and shall qualify, is to be elected at the meeting. It is in-
tended' that the proxy, unless otherwise directed, will be voted for the election of
the nominees named below. If any nominee shall not become a candidate for election
as director at the meeting, an event not now anticipated by management, the proxy
will be voted for such substitute as shall be designated by management.
Name
PrinciROllOccuPation First
Beeame
Director
WILLARD M. BRIGHT Vice President_ 1964
L. H. COLEMAN Attorney, member of Davis Polk
Wardwell Sunderland & Kiendl----- _----- _
1959
A. H. GALLOWAY President and Chairman, Executive
Committee
1951
BOWMAN GRAY Chairman, Board of Directors (b) _______-__ 1947
GORDON GRAY Chairman, National Trust for Historic
Preservation
1961
S. B. HANES, JR. Executive Vice President 1948'
REUBEN P. HUGHES President, Pacific Hawaiian Products
Cbmpany -- - - -
1965
WILLIAM R. LYBROOK
CHARLES F. MYERS, JR. Vice President and Secretary_____
President and Chief Executive Officer,
Burlington Industries, Inc----- _________- 1952
1964,
DAVID S. PEOPLES Vice President and Comptroller_-__ 1959
H. H. RAMM Vice President and General Counsel (b)_ 1946
JOSEPH H. SHERRILL Vfce President- 1960
W. S. SMITH, dR. Vice President 1960
COLIN STOKES Executive Vice President (b) 1957
CHAS. B. WADE, JR. Vice President 1955
the
Shares of Common
Stock Beneficially
Owned On
January 29, 1965 (a)
800:
1,200
24,841
142,000 (c)
138,600 (d)
8,200
124,636 (e)
3,250 (f)
200
700
2,400
6,000
400
15,053
1,412
(g)
Profit Sharing Plan of the Company and' credited
(b) Member of the Executive Committee of the Board of Directors.
(c) Bowman Gray also is income beneficiary of a trust holding 1,366 shares of Common
Stock and has a remainder interest in a trust holding 2,000 shares of Common Stock.
(d); Gordon Gray also has a- reversionary interest- in three trusts holding a total of 5,190
shares of Common Stock, has a remainder interest in a trust holding 2,000 shares of Common
Stock and is income beneficiary of a trust holding 682 shares of Common Stock.
(e) Reuben P. Hughes also has a reversionary interest in a trust holding 53,334 shares;
of Common Stock.
(f) William R. Lybrook also has a remainder interest in a trust holding 1,332 shares of
Common Stock.
(g) Colin Stokes is income beneficiary of a trust holding 6,900 shares of Common Stock.
(a) Shares held by the Trustee under
to any individual's account are not included.
3
~s~3~..,s%.

All of the persons nominated for election~ as directors were elected to their
present terms as directors at the Annual Stockholders Meeting held in 1964 with
the exception of Willard M. Bright, Charles F. Myers, Jr. and Reuben P. Hughes,
who became directors on May 4, 1964, October 8, 1964 and January 1, 1965, re-
spectively. For the last five years prior to his becoming a director Willard M.
Bright was associated with Lever Brothers Company, being Director of Research
and Development until February, 1960 when he became a Vice President of that
Company. For the last five years prior to his becoming a director Charles F.
Myers, Jr., has been associated with Burlington Industries, Inc. being Treasurer
until February, 1962, Executive Vice President from 1961 until February, 1962
and President and Chief Executive Officer since February, 1962. For the last five
years prior to his becoming a director Reuben P. Hughes was President of Pacific
Hawaiian Products Company (now known as PHP Co., Inc.), a California corpora-
tion, the assets of which were acquired by the Company's subsidiary of the same
name in February, 1963, and since that time he has beeni President of the Com-
pany's subsidiary, Pacific Hawaiian Products Company, a Delaware corporation. _
REMUNERATION OF DIRECTORS AND OFFICERS
The following inforrnation is given as to each director, and each of the three
highest paid officers, of the Company who received~ direct remuneration for 1964
from the Company and its subsidiaries of more than $30,000, and as to all the
directors and officers of the Company as a group.
Amount
Credited Accumulhted'
Credits in Profit
Sharing Trust as of
December 31, 1964 (2)
Direct for 1964 Shares of Cash and
Remuneration
Name of Individual for in Profitl
Sharing Company's
Common Miscellaneous
Investments
or ldentity of Group 1964 (1) Trust (2Y Stock (a) (at market)
Willard M. Bright__ _$ 48,000 $ - - $ -
A. H. Galloway__ - 140,000 17,889 1,088:23 81,416
Bowman Gray_- _ 170,000 21,723 1,711.06 124,310
S. B. Hanes, Jr. 89,167 11,394 858.07 60,836
Kenneth H. Hoover (5) ____ 70,000 8,945 808.60 55,785
William R. Lybrook_-____- 65,000 8,306 627.11 44,737
David S. Peoples_ _-___ 49,833 6,368 306.11 23,857
H. H. Ramm.___----- 89,187 11,394 911.29 63,503
Joseph H. Sherrill_---___ 47,400 6,057 264.76 17,115
W. S. Smith, 62,500 7,986 347.14 28,539
Colin 81,667 10,435 567,83 43,840
Chas. B. Wade, Jr------------------- 58,500 7,475 552.68 39,980
All Directors and
Officers (18 in number)
as a group
1,035,5711
124,302
8,304.65
603,219
4
Estimated
Annual
Normal'
Retirement .-
Allowance (3)
$115,726 (4)
48,500
56,107
35,625
(6)
28,233
22,776
28,684
21,804
26,226
33,750
27,125
~

I
(a) The closing price of the Common Stock on December 31, 1964 was $38.875 a share.
(1) The capacity in which remuneration was received by each of the individuals name&
is shown in the second column of the preceding table. Mr. Peoples became a Vice President on
May 4, 1964. Mr. Hoover was a Vice President and a Director until his retirement on December
311, 1964.
(2) Under the Profit Sharing Plan, which became effective on January 1, 1956 and was
last amende& in 1963, a cert'ain share of the annual "Operating Income", as defined in the Plan,
is paid in trust for credit by the Trustee to the respective accounts of regular, full-time em-
ployees, who have completed certain service requirements, in proportion to their wages or salaries
for the year. Distributions from the Trust are made upon termination of employment except
discharges for certain causes. In case of voluntary resignation, a member of the Plan is entitled
to distribution of his accounts on the basis of 10 ryo for each full year of membership in the Plan,
the balance being forfeited. Accumulated credits in the Profit Sharing Trust as of December
31, 1964 shown above do not include credits for 1964 as the profit sharing contribution for that
year was not paid into the Trust until after the end of the year. The number of shares of
stock shown excludes fractions of less than an hundredt'h~ of a share.
(3) The estimated annual! normal retirement allowanees shown are computed as pro-
vided under the Employees' Retirement Plan, as amended, and are based on the assumption
that the persons named will continue to receive until age 65 salaries at the same rates as in effect
at the beginning of 1965.
(4) Under an agreement dated May 14, 1964 between Willard M. Bright and the Company,
in the event he remains in the employ of the Company until he reaches age 65 and then retires,
the Company is obligated to supplement his retirement allowance so that such~ supplement and
the retirement allowance will total $2,500 per month.
(5) Under an agreement' dated June 12, 11964 between Kenneth H. Hoover and the Com-
pany, for the period of five years commencing January 11, 1965 he is obligated to render to the
Company advice an& consultation as to the operations of the Research Department and for such
services will be paid $20,000 annually.
(6) Kenneth H. Hoover, pursuant to the Employees' Retirement Plan, as amended, elected
to receive upon his retirement a reduced annuali allowance of $6,605 payable during his life
and thereafter to his wife during her life.
(7) During 1964the firm of Davis Polk wardwell! Sunderland & Kiendl, of which L. H.
Coleman is a partY-er, was paid $132,000 for legal services.
Pursuant to the Agreement dated December 17, 1962, between the Company
and Pacific Hawaiian Products Company (such name having subsequentliy been
change& to PHP Co:, Inc.), under the conditions set forth in the agreement and for
a period of three years from February 14, 1963, should Reuben P. Hughes, or the
trustee of the trust in whi& he has a reversionary interest, desire to selli any of the
shares of Common Stock of the Company received', by them respectively upon the
liquidation of PHP Co., Inc., he, or the trustee, as the case may be, may request
the Company either to register the shares under the Securities Act of 1933 or to
purchase the shares. Mr. Hughes received 124,636 shares of such Common Stock
and the trustee 53,334 shares upon such liquidation. Should the Company elect to
purchase the shares, the purchase price is to equal the average, for the five busi-
ness days preceding, the date of receipt of the request, of the mean for each day of
the high and low sale price of the Company's Common Stock on the New York Stock
Exchange.
5

PROPOSAL OF TWO STOCKHOLDERS
Lewis D. Gilbert and John J. Gilbert, 1165 Park Avenue, New York 28, N.
Y., who state that each of them is the owner of 120 shares of the Company's stock
and that they represent an additional family interest of 120 shares, have advised
the Company that they will introduce at the meeting the following resolution:
"RESOLVED: That the stockholders of R. J. Reynolds Tobacco Company,
assembled in annual meeting in person and by proxy, hereby request the
Board of Directors to take the steps necessary to provide for cumulative
voting in the election of directors, which means each stockholder shalU be en-
titled to as many votes as shall equal the number of shares he owns mul-
tiplied by the number of directors to be elected, and he may cast all of such
votes for a single candidate or any two or more of them as he may see fit."
They have submitted the following as a statement of reasons in support of
their resolution :"At the last annual meeting 3,779 owners with 1,062,485 shares
vote& in favor of our similar resolution. The vote against included company stock
held by the Trustee under the Profit Sharing Plan which was cast without request-
ing confidential voting instructions from the beneficial owners. California Corpora-
tions Commissioner Charles E. Rickershauser has declared himself in favor of cumu-
lative voting and insisted his statement on~ the beneficial effects of cumulative vot-
ing to be sent to California American Broadcasting-Paramount Theatres owners
when management soiicit'ed! proxies to eliminate this democratic voting procedure."
The Board of Directors recommends voting "AGAINST" adoption of this
resolution.
OBJECTIONS TO RESOLUTION
The same proposal was considered at the Annual ;~Ieetings held in 1959 and
in 1964, iand was overwhelmingly rejected both, t'imes: At the 1964 meeting
33,527,648 shares, or 96.93 1c, were cast against the resolution. These shares were
held by approximately 72,661 stockholders of record.
To be effective, it is important that each member of the Board of Directors
have the responsibility of representing all stockholders of the Company. Directors
elected through cumulative voting could regard themselves as representing only the
special group of stockholders who elected them and this might well be contrary to
the interests of the stockholders as a whole. Cumulative voting makes possible
6

partisanship among directors which would interfere with their ability to work to-
gether, a requirement essential to the effective functioning of the Board.
The Board: of Directors is convinced that it would not be in the interest of
the Company or its stockholders to change the existing method of electing direc-
tors, which method has worked satisfactorily and successfully during the entire
history of the Company.
MISCELLANEOUS
The management has no knowledge of any other matters to be acted upon
pursuant to the proxy. If any other matters should properly come before the meet-
ing, it is the intention of the persons designated in the proxy to vote thereon ac-
cording to their best judgment.
Messrs. Ernst & Ernst for many years have been the independ'ent auditors
for the Company. They are appointed each year by resolution of the: Board of Di-
rectors. A member of that firm will attend the Annual Meeting and will be avail-
able to answer questions that may be asked by stockholders.
A summary of the proceedings of the Annual Meeting will be sent to the
stockholders.
Stockholders who are unable to attend the meeting in person are urged to
forward their proxies without delay. A prompt response will be greatly appreciated.
R. J. REYNOLDS TOBACCO COMPANY
Winston-Salem, N. C.
March, 4,' 1965
7

t
Notice of
Annual Meeting
and
Proxy Sta temen t
Annual Meeting of
Stockholders
April 14, 1965
R. J. REYNOLDS TOBACCO CO.
WINSTON-SALEM, NORTH CAROLINA

To the Stockholders
Throughout the past year the tobacco
industry has been confronted by multiple
problems and challenges from many di-
rections. We of the Company have tried
our best to live up to the promise we ex-
pressed! in this letter last year: to face
these problems realistically in a continu-
ing effort to do what is best for the users
of the Company's products, for its stock-
holders.and employees, for the communi-
ties in which it operates, and for the
industry of which it is a part. In this
course we will persist.
A&expected, the report of the Surgeon
General's Committee on Smoking; and
Health, released on J,anuarv 11, 1964 , had
an immediate and adverse effect on ciga-
rette consumption. However, with the
passing months, figures reported by the
Internal Revenue Service have indicated~
a reversal of the downward: trend, and at
the end of the year consurnption was ap-
proaching a more normal level. What ef-
fects the report may have on cig;arette
consumpt'ion over the longer term are
most difficult, of course, to predict.
Sales and net earnings of the Company
in 1964 were below the record! highs
reached in 1963. Sales of 51,6131802,495~
were 3.57less than in 1963 and net earn-
ings of $124,005,490 were 3:9 o belowthe
1963'figure. Net earnings available for the
Common~Stock were $3.02 a share in 1964
as against $3.13 a share in the preceding
year. The decline in earnings was attribu~table principally to reduced sales, greater
promotional costs, particularly for the
new TEMro Cigarette brand «,hich was
introduced early in the year, and higher
costs for leaf tobacco.
~ : .
As we have said on many occasions, it
is our firm conviction that the answers to
questions about smoking and health will
finallv come only through scientific re-
search.
Early last year six of the major tobacco
companies, including this Company,
made available grants which aggregated
$10,000;000to the American~ AIedical
Association Education and Research
Foundation, to help finance the Founda-
tion's long-range study of the possible
relationship of smoking to disease. This:
research project had been authorized by
the AMA's house of delegates the pre-
vious December, and the A\IA's board
of trustees, after appropriating an initial
$500,000, had announced its intention
to solicit funds from industry, founda-
tions, voluntarv health organizations, and
physicians: The grant from the six tobacco
companies is being made available over a
five-year period. A joint letter from the
presidents of the companies made the
offer of the funds "in the hope and ex-
pectation that the research project pro-
posed will aid materiallv in finding solu-
tions to the public health problems of
national and international concern." The
Education and Research Foundationsub-
sequentlv appointed a committee of five
to direct the research. A large number ofgrant's have already been made under
this program.
0
The vear 1964 marked the tenth anni,
versai.v of a program established by rep-
1
