Philip Morris
Phillip Morris Incorporated Annual Report 830000
Fields
- Author
- Goldsmith, C.H.
- Millhiser, R.R.
- Weissman, G.
- Millhiser, R.R.
- Characteristic
- MINI, MINIMUM CODING
- Site
- N2
- Type
- REPT, OTHER REPORT
- BUDG, BUDGET/BUDGET REVIEW
- Litigation
- Stmn/Produced
- Stmn/Selected
- Request
- Stmn/R1-003
- Stmn/R4-001
- Area
- CORPORATE SECRETARY
- Author (Organization)
- Coopers + Lybrand
- Date Loaded
- 27 Feb 1998
- UCSF Legacy ID
- sfg12a00
Document Images
®
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On the COYMf
The cover Of thlsreport is a graphic
repesentation of tt1egrovnn of
P6Jip Morrrs Incorporated from 1974
to 1983.
tlhlmary Eaminqa PN Shan
Primary earnrngs per commonshare
haveirlcreased to $7.17, an average
annuaf compounded growth rateof 18.2% during this ten-year period.
Net EaeninSs
Net earnings have increased to
f903.5 millibn, an average annual
compounded growth rate of 19.8%
durng thoten-year penod.
oyrHatln9 pMr+nua
Operaong revenueshave increased
to f13.0 billlon, an average annual,
Cornpounded growth rate of 17.4%dving Nis ten-year period.
Philip Morris Incorporated
is a leading company in three large indus-
tries-cigarettes, beer, and'soft drinks-
that provide simple pleasures to millions
ofpeople every day. In 1983, the company
registered its 30th consecutive year of
growth in operating revenues, net earn-
ings, and earnings per share.
Founded more than azentury ago and
incorporated in Virginia in 1919, the com-
pany has lting been a major cigarette
manufacturer. Todayit is the largest U.S.-
based international cigarette company.
The corporation acquired full control of
the Miller Brewing Company in,1970. At
that time, Miller was the seventh4argest
brewer in the United States. Today; Miller
is the second-largest.
The Seven.Up Company, acquired in
1978,,is the third-largesG soft drink manu-
facturer in the world.
Philip Morris has also diversifedinto
the manufacture of specialty papers,
tissues, and packaging materials, as well
as into community development.
These businesses are eonducted by
six operating companies:
Philip Morris U.S.A., Philip Morris Inter-
nationalMiller Brewing Company,
The Seven-Up Company, Philip Morris
Industrial, and Mission Viejo Realty
Group Inc.
In addition, Philip Morris Credit Corpo-
ration commenced operations in 1982 to
provide financing for customers of Philip
Morris Incorporated's operating
companies.
Table of Contents:
1 Financial Highlights
2 Highlights of 1983
3 Review of the Year
4 Philip Morris U.S;A.
6 Philip Morris International
8 Miller Brewing Company
10 The Seven.Up Company
12 Philip Morris Industrial -
14 Mission Viejo Realty Group Inc.
20 Financial Review
22 Selected Financial'Data
23 Management Discussion and
Analysis of Financial Condition and
Results of Operations
26 Fifteen-Year Financial Review
28 Consolidated Financial Statements
44 Board of Directors
46 Officers
48 General Corporate Information

Philip Morris Incorporated Financial Highlights
(in millions of dollars, except per share amounts)
Operating Revenues
Net Earnings
Earnings Per Common Share
Dividends Declared Per Common Share
Funds From Operations Per Common Share
Percent Increase Over Prior Year
Operating Revenues
Net Earnings
Earnings Per Common Share
Dividends Declared Per l.ommonShare
Operating Revenues
Philip Morris U. S, A.
Philip Morris International
Miller Brewing Company
The Seven-Up Company
Philip Morris Industrial
Consolldated Operating Revenues
Operating Income
Philip Morris US.A.
Philip Morris International
Mission Viejo Realty Group Inc."
Consolidated OperatingIhcome
Compounded Average Annual Growth Rate
Operating Revenues
1983 1982 1981 1980 1979
$12,975.9 $11,586.0 $10,722:3 $9,649;5 $8,149.1
903.5 781.8 659;710 549:1"' 507.9
7.47 6.23 5.280 ' 4.411" 4s08
2.90' 2.40 2.00 1.60 1.25
10.70 9.24 7.81, 6.29 5.65
12.0a/o 8.1115 11.1% 18.4% 22.9%
15.6% 18:5%a 20:1%d" 8,1%'"" 24.3%
15.1% 18.0'b 19.7%ml", 8,1%("' 20.7%
20.8% 20.01u 25,0%1 28,05/ 22.0%
$ 5,519.9 $ 4',330.1 S 3,7611.6 53,272.1_ $2,767.0
3,646.7 3,563.7 3,400.3 3,205.4 2,581.3
2,922.1 2,928.7 2,837.2 2,542.3' 2,236.5
649.9 530.6 432.1 353.2 295:5
237.3 2319 291.1 276.5 268,8
$42,975.9 $111,586:0 $10,722.3 $9,649.5 $8,14911
$ 1,337.8 $ 1,101.6 S
Net Earnings
Primary Earnings Per Share
During 1981 the company's real estaceoperations werereorganizedunder
Mission Viejo RealtyGroup Inc., and are accounted fbr on the equity method.
Real estate operations were previousVyconsolndated. Prior-yearamounts have
been restated, whereapplicable. The company believes the equity method of accounting for the
reorganized real iestate operations provides a moremeaning-
ful presentation offinancaal results.
Operating companies' income is incomebefore corporate exp,ense. interest 6
and other non-operateng jncomeand deductions. The amortization of previowsly
capitalized interesois includedinopentingcompanies' income.
366.0 446.0
227.3 158:8
(30.8)
13.6
19.6
905,7
396,6
115.6
786,1
318:0
144.8
701.3
260.6
181.0
(1.2) (1.7) (7:1) 7.0
7.6 18:9 16.9 18.3
2.0 11.11 14.7 11.2
S 1,715.7 $ 1,446.2 $1,273.4 $1,179.4
1983-1978 1983-1973 1983-1968 1983-1958
14.4'7o 17.4%a 18,5% 14.2%
17:2%a 19:8%d 21.5% 16.8%
16.29'a 18.2% 18:7% 15.4%
(A) Effectivein9980, the company adopted theiast-in. first-ouc(LIFO) methodol costing theiea6
tobacco components oCtnventonesused in its U.S. and U.S.
export operations. Effective in 19811 use oftheLIFO mettiod'was extended to
cover additionalinventories. The1980change to LIFO decreased 1980 net earn-
inigs and earnings per share by $61.8mdlion and 5.49 per share, respectively, andin 1981 by $14.4
million and 3:12 per share. respectively.
'Represents equity in netearnings of these unconsolidated subsidiaries.

J
Highlights of 1983
Among the highlights of 1983:
^ Operating revenues increased 12.0% to $13.0 billion.
^ Operating income increased 14.1% to $2.0 billion.
^ Pre-tax income increased 21.9% to $1.6 billion.
^ Net earnings increased 15.6% to $903.5 million.
^ Earnings per share increased 15.1% to $7.17.
^ Declared dividend5 increase&20.8% to $2.90 a share.
at Cash flow per share increased 15.8%.
^ Our debt to equity ratio at 0.76 to L reached its lowest level'
in 17 years.
^ Philip Morris U.S.A. increased its market share for the
21st consecutive year.
^ Philip Morris International achieved gains in most'of its
major markets.
For the seventh consecutive year, Philip Morris was
the leading exporter of cigarettes from the United States.
^ Marlboro's worldevide sales exceede&235 billion units.
^ Miller Brewing increased its operating income 43.1%.
^ Seven-Up gained market share for the second straight year.
^ Mission Viejo had its best year in history.
^ Plans for an orderly succession in top management were
announced.
^ an«
aee.
^ icoa«o
^ Omx
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65
96
91
70
63
56
49
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Review of the Year
Nineteen eighty-three was the 30th con,
secutive year Philip Morris reported
record operating revenues and profits.
Philip Morris continued to perform well
even as each of our major industries was
beset by problems.
These are difficult times. Increased
excise taxes worldwide coupled with the
strength of the U.S. dollar affected our
ability to increase cigarette sales. Anti-
smoking and anti-drinking campaigns and
restrictions are on the rise.
In 1983, consumption patterns in our
major industries did not, mirror those of
the 1970s-a decade of greater than ordi-
nary growth for us. In the United States,
unit sales of the cigarette industry were
down, the brewing industry's shipments
were flat, and softdrinks were up by a: lesser percentage than in the past.
In spite of these conditions, we con-
tinue to do well. Our earning power flows
from an array of strengths that begins
with our well-positioned~quality products
and inclhdes a soli&share of mostkey
markets, plus the creativity ofour people.
For the last five years, Philip Morris
earnings have increased at a compound
rate of 17.2% annually. For the last ten~
years, the compound rate of increase was
19.8%; for the last 30 years, 15:79'0.
We have paid dividends for 56 consecu-
tive years and'increased dividends 18
times in the last 16 years. Over the past
ten years, our dividends have increased at
a compoundedannual rate of124.0%~.
In 1983, a substantial increase in Philip
Morris"strong cash flow enabled us to re-
duce total outstanding debt by $671, mil-
fion during the year. As a result, our
debt/equity ratio reached its lowest7evel
in 17 years, improving to 0.76 to l at year-
end 1983; compared with 1.02 to 1 in
1982 and an average of'0:99 to 1 over the
last ~ five years.
In November, the Board of Directors
authorized the repurchase of up to 4
million common shares. The acquired
shares will be used in connection with
the exercise of options and stock units
and for other corporate purposes. The
repurchase program was complpted in
February of 1984.
We have invested nearly 53.9 billion in
capital expenditures during the five-year
period 1979 through4983, of which
$566.2 million was spent in 1983.
A full report on financial activities
begins on page 20.
l-inw I.shn

A.
In a market disrupted by the effects of
sharp tax increases, Philip Morris U.S.A.
increased its unit volume marginally and
its share of the market significantly. Sales
reached''1204.7 bilhon units, compared
with 204.4 billion in 1982.
Philip Morris U.S:A:s marketshare
grew from 32:8% lasuyear to 34.4% in
1983. According to The Maxwell Report
issued by Lehman Brothers Kuhn Loeb,
Philip Morris U.S.A. became the leading
cigarette company in the U.S. market
in 1983.
Industry volume dropped 4.5%, largely
as a result of actions related to the federal
excise taxbeing doubled from 8 cents to
16 cents per pack at the beginning of the
year. Cigarette taxes also were raised in a
number of states andlocalities.
Largely as a resulrof tax increases in
1983, the nationwide average retail price
of a pack of cigarettes increased by more
than 28% to 93 cents.
Additionally;the year-to-year unit sales
comparison was distorted by competitive
moves during 1982 that were related to
the then~pending excise tax increase.
These actions resulted in heavy loading at
the wholesale and retail !levels during
1982's last quarter. Thus, some of the in-
dustry's sales apparently lost in 1983 in
fact had been already recorded in 1982.
Marlboro, the largest-selling cigarette
in the United States and the worldi
led the industry with 120 billion units in
the United Stateswhile increasing its
market share to20;1%.
Demand for full-flavor and low-tar
brands has stabilized. Into this market
Philip Morris U.S.A. introducedPlayers,
elegantly packaged in black andgold
following up our successful launch in1982
of Benson & Hedges 100's Deluxe
Ultra Lights.
Advertising for Merit, the leading free-
standing low-tar brand, was repositioned
to appeal more to smokers seeking rich
flavor and low tan
Philip Morris U.S.A. continues to ex-
pand and improve its manufacturing ca-
pacity. In January 1983, initial production
began in the Cabarrus County, North
Carolina, plant, the world's newest and
most technologically advanced cigarette
manufacturing facility.
In Louisville, the first phase ofYhe
214,000-square-foot primary , tobacco pro-
cessingplant expansion was completed
on schedule. This expansion is expected
to be operational in early 1985.
The supply of U.S. leaf tobacco-the
cornerstone of our quality products-was
adversely affected by severe drought
during,the tobacco-growing season. How-
ever, Philip Morris was able to obtain
adequate amounts of quality U.S. leaf to-
bacco from the 1983 crop andfiom farmer
cooperatives' inventories of earlier crops.
To ensure the future availabJity of r'w.-Us."
U.~S.-grown leaf tobacco-the world's
best-Philip Morris U.S.A. continued last
year to fund educational and!research
grants for agricultural colleges and exten-
sion services in the tobacco-growing
states.
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Facing difficult conditions in altnostall of
its markets, Philip Morris International
succeeded in increasing total unit volume
to 244.8billion units. Exclhding the
United States, Philip Moms International
has a 6.2% share of the world marketL
For the seventh consecutive year,
Philip Morris was America's leading ciga-
rette exporter. Although the volume of
export sales dipped in 1983, we main-
tained our 58% share of this markeL
Although we showed market share
gains in mostiof the world's largestmar-
kets, Philip Morris International's re-
ported operating revenues were up only
2.3% and operating income declined'by
18.0%. This decline was basically due to:
intense price competition in a number of
markets, import restrictions, price con-
trols combined with inflation-particularly
in Latin America-and the strength of
the U.S. dollar.
The continuing buoyancy of the dollar
affects Philip Morris International in two
ways. It reduces the dollar value ofsales
priced in foreign~currencies and makes
our dollar-priced exports less competi-
tive. Even so, Philip Morris increased
its share in several ikey export markets,,
notably in the Middle East, Africa,
and Asia.
In the important West German market,,
a price war erupted following a sharp in-
crease in the government excise tax
which had reduced consumption in 11982.
Philip Morris successfully launchedits
LWbrand as a high-quality international
brand to supplement Marlboro, our major
brand in the German market. By year-
end, Philip Morris had the best market-
place performance of the five major
competitorswithour share up by almost
two points to an all-time high. However,
the general reduction in margins plus in-
cremental marketing expenses sharply
reduced our operating income.
In Italy, with five of the country's
sevendeading brands, Philip Morris ac-
counts for every fourth cigarette sold.
Last year, our share of the foreign brand
segment increased with Merit and Multi-
filter 100's showing good growth.
.' Pricing was also a problem in France
where manufacturers' price increases,
fixed by the government, have badly
lagged inflation while, as in Italy, the ex-
cise tax system creates a pricing dispar-
ity between local and international
products. Stilll our French sales were
good with unitvolume of our principal
bnnds, Marlboro and Philip Morris Super
Lights, increasing substantially. Our mar-
ket share is now above 14%.
Elsewhere in Europe, we increased
our share of several markets, including
Switzerland, Spain, the Benelux coun-
tries, Finland, and Greece.
In total, in Restern Europe we are now
the largestcigarette manufacturer, and
our newly expanded plants in Bergen op
Zoom, the Netherlands, andW-est Berlin
rank among the most efficient in the world:
In the large Japanese market, we ex-
panded sales of our Lark and Parliament
brands, the two leaders in the import seg-
ment. After inter~government negotia-
tions, the state monopoly expanded
distribution of foreign prodUcts. Imports,
however, still account for only 2% of
this market. We continue aetiveaegotia-
tions to eliminate the remaining tariffand
non-tariff barriers thatrestrict penetra-
tion~of the Japanese market.
In both Singapore and Hong liong,
two important export markets, Marlboro
reached a market share at year-end
in excess of 18%. This was despite a tem-
porary disruption in Hong Kong caused
by a large duty increase and competitive
price cutting.
IdBrazil, the largestimarket in Latin
Americawe gained market sharewith
Galaxy, a lhw-tar, higher-priced brand,
improving its position. This was against
the dominant trend toward the lower.
priced, lower-margin brands which all
manufacturers introduced in response to
the sharp decline in consumer spend-
ing power.
Philip Morris (Australia) Limited intro-
duced its leading Peter Jackson brand .
in a newB0's packing with encouraging
results. The affiliate's wine company,
Lindeman (Holdings) iLimited, increased
volume in an environment markedby
overcapacity and'price cutting. Our Aus-
tralian affiliate announced a net profit
growth of 43.3% at the end of its June 30,
1983, Siscal year,
Benson~& Hedges (Canada) Inc.
increased market share and improved
profitability.
Philip Morris International's continuing
success is based upon improvements in
market share; in this respect, 1983 was
an outstanding year. We expect profitabil-
ity to improve as the world's economies
recover and currencies stabilize.
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For the second year in a row, the domes-
tic brewing industry was unable to show
any appreciable gain in volume.
Although hfiller Brewing's operating
revenues were down 0.2%, our operating
income rose substantially, up more than
43.1%, This gain reflected selling price
increases, lower material costs, and
improved operating efficiencies and cost
controls. As a result, Miller was able
to increase its marketing effort even as it
improved profitability.
Miller Brewing is the second-largest
brewer in the Uhited States with fine
products in all market segments. Lite im
proved, Lowenbraumaintained its seg-
ment shareMeister Brau is performing
well, and Miller High Life declined.
Miller's barrel shipments were down
for much of the year. During the year,
it was decided to delay the planned
opening date of our new brewery in
Trenton{ Ohio.
Price-discounting in the brewing indus,
try continues tobe widespread, and
competition is at its 13ercesti level since
Philip Morris first entered the brewing
iadustry in 1969.
With the popular-price category show-
ing growth, Miller introduced Meister
Brau nationwide in October to capitalize
on this opportunity.
Sales of Lite beer from Miller continue
to grow. Lite is by far the number one
low-calorie beer. This category is one of
the few within the total industry show-
ing continuedgrowth. For the second con-
secutive year, viewers voted Lite beer
commercials the outstanding television
campaign.
Lowenbrau maintained market share in
the super-premium segment, which
declined overall; in an economic environ-
ment that was not conducive to sales
of higher-pricedbeers:
Magnum Malt Liquor is being distrib-
uted in a number of markets, whilp
Miller's Special Reserve was reintrodUced
in testi markets as a super premium.
In 1983, Miller further expanded its
product line by introducing into test mar-
kets Calgary Beer from Canada. At the
same time.Miller High Life is now being
brewed and sold under license in Canada;
where it has quickly gathered'a 10%
market share.
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The Seven-Up Company achieved an all-
time record in revenues and unit volume
sales in 1983. This was achieved in the
face of strong product and pricing compe-
titionwithinthe industry.
Operating revenues were the strongest
in its history, climbing 22.5% to $649.9
million, a compounded average annual in-
crease of 18.8% in the last five years. As
we have stated previously, we are invest-
ing in Seven-Up for future growth-a
strategy similar to that employed in build-
ing our cigarette andbeer brands on a
world basis.
In 19831both 7UP and Diet 7UP con*
tinued to increase volume. 7UP was the
only regular major soft drink to increase
its market share, while Diet 7UP was the
only established diet soft drink brand to
gain market share. LIKE Cola and Sugar
Free LIKE are now in distribution in
approximately 50% of the United Siates.
LIKE has established a beachhead in
the cola category despite the introduction
of no-caffeine products by every , other
major competitor.
We moved quickly to enhance the
taste of our diet drinks by introducing
NutraSweet into both Diet 7UP and
Sugar Free LIKE after this new artificial
sweetener was approved for sofYdrinks
by the Food and Drug Administration.
In consumer taste tests, our new prod
ncts performed well.
~ During the year~ Seven-Up success-
fully expanded its original!no-caffeine ad-
vertising by introducing the "Freedom of
Choice" campaign+ This campaign in,
formed consumers that 7UP, unlike most
other soft drinks, does not contain artifi-
cial flavors or artificial colors.
The company-owned bottling opera-
tions completed plans for regional
operation and successfully integrated
acquisitions in Ottawa, Toronto, and Bos-
ton. Unit volume of our company-owned
plants grew faster than Seven-Up's
aggregate volume growth rate.
The Foods Group had a sizable in-
crease in its operating revenues during
1983. Oregon Freeze Dry Foods gained a
substantial new private-label order for
individually packaged diet entrees, while
continuing to experiment with a wide
variety of new products.
In the citrus business, Ventura Coastali
Corporation reported higher operating
revenues, but an abundant lemon crop,
the third in a row, and increased competi-
tion from regional frozen juice packers
reduced margins and profits.
Seven-Up International, which is under
the direction of Philip Morris International,
showed some unit sales growth in 1983.
We are now selling in 85 countries around
the world and continue to open new
markets.
The expansions made in recent years
by Seven-Up in countries such as Italy
and the United Kingdom indicate a strong
potentiallfor our beverages outside
the United States. Seven-Up is an interna-
tional franchise with an internationally
recognized brand name.

Philip Morris Industrial had operating
revenues of $237.3million and operating
income of $13.6 million. Our income grew
79.0%u over thatof 1982, which had been
adversely affected by start-up costs of a
new tissue machine at Wisconsin Tissue
Mills, the completion of a paper machine
rebuild at Plainweil Paper Company, and
the impact of the recession, particularly
on our paper business.
. Wisconsin Tissue Mills Incorporated
dedicated its new Number Three ma-
chine, which produces 6,000 ~feet of paper
per minute, and automated warehouse
in June. Moreover, we have added state-
of-the-art converting machines and ware-
housing an&shipping facilities. These
investments enabled Wisconsin Tissue
Mills to expand beyond its traditional
high-qipalityr specialty printedand non-
printed napkin lines and enter the tissue
and towel segments ofthe industry, mak-
ing us a full-line industrial tissue supplier.
The penetration of these segments
proceeded according to our plans. In ad-
dition, record levels were obtained in the
sale of napkins to restaurants and fast
food chains, and to other customers for
our specialty printed and non-printed
napkins. -
_ Nicolet Paper Company, which pro-
_ ,` duces glassine, greaseproof, and release
backing papers, achieved improved
results through leadership in its market
aegments and by realizing more efficient
production schedules. Plainwell Paper

For our real estate operations, 1983 was a
year of recovery. Housing starts, sales,
andprofits were all up strongly. Operating
revenues at$258:5 mjllionand operating
income at $40.5 million were the highest
in the company's history.
During the year. Philip Morris made a
number of strategic changes in its real
estate operations designed to expandprof-
@s in both the short andthe long term by
fortning Mission Viejo Realty Group Inc.
("Realty Group"), a whoUy-owned sub-
sidiary of Philip Morris Incorporated.
Realty Group will have its own subsidi-
aries:, Mission Viejo Company, which
will continue to be responsible for devel-
opment, residentialtonstruction, and
sales at Mission Viejo and Aliso Viejo in
Californiaand Mission Viejo and High-
lands Ranch in Colorado; and Continental
Equityinvestments Inc., a new corpora-
tion responsible for the development and
operation of investment properties.
When mortgage rates declined and
buyers returned to the marketplace in
1983, the Realty Group hadhomes thati
were ready to be occupied. Residential
closings were strong throughout the year.
The Realty Group continues to meet
the changing needs of the housing market
with a variety of new housing plans. In re-
cent years, dramatic shifts have occurred
in the housing market. As interest rates
climbed, demand shifted from larger to
smaller houses. The Realty Group re-
sponded by offering new houses designed
to appeal to first-time home buyers.
For example, Mission Viejo, California,
opened its Evergreen program, which
featured moderatelypriced, single-family,
detached homes designed for young fami-
lies. At nearby Aliso Viejo, there are now
four lower-priced'programs while at our
Highlands Ranch just south of Denver,
Colorado, we are offering competitively
priced housing in all of the major market
segments. Highlands Ranch is a planned
community that will 'eventually supply
some 30,000 housing units on 22,000
acres for the burgeoning Denver market.
In Colorado, as in Southern California,
we offer a total living environment where
families can take advantage of plannedi
communities built around high-quality
housing, schools, parks, recreational
facilities, and commercial and industrial
parks.The Realty Group continues to be a
leader in building communities that are in
balance with the environmental, social,
and economic needs of our society.
Photo Captions:
1 Olympic Swim Team Coach, Mark Schubert,
prepares Mission Viejo swimmers for1984! The
U.S. National Swim Team will tnin at Mission Viejo,,
which will also be the site of thefirstOlympic
event:long-distancecycling road races.
2 The new Stratton Ridge homes in Highlands
Ranch; ,Colorado~ offer elegant, spacious living:
3 Residentsgather for the annual Highlands
Ranch Spring Roundup and barbecue.
4 Lake Mission Viejo, California.

Management Succession
In November, George Weissman, who will
l
step aside on August 1, 1984, as Chair-
man and Chief: Executive Officer upon
reaching age 65, announced that at that
time the Board of Directors intends for
him to be succeeded in those positions by
Hamish Maxwell, age 57, formerly Presi-
dent of Philip Morris Internationall
As the first in several moves to imple-
ment the plan of orderly succession, the
Board elected~Mr. Maxwell President and'
Chief Operating-0tficer of Philip Morris
Incorporated effective December 1, 1981
The Board also stated its intention to
elect as ofthe August 1, 1984, date John
A. Murphy, age 54, President and Chief
Operating Officer of the Corporation with
all 'operating companies reporting to him.
Until August, Mr. Murphy will continue
as Group Executive Vice Presidenti with
the Miller Brewing CompanyThe Seven-
Up Company, andthe Mission Viejo
Realty Group Inc. reportingto him.
The Board alto plans to elect Hugh
Cullman, age 61i as a Vice Chairman
effective August 1,1984. Mr. Culltnan is
Group Executive Vice President and
Chairman and Chief Executive Officer of
Philip Morris U.S,A.
To facilitate the transition, the Board
elected Clifford H. Goldsmith, President
since 1978, Vice Chairman and Chairman
of the Corporate Products Committee.
Ross R. Mililriser continues as Vice
Chairman andChairman of the Finance
Committee.
The Office of the Chief Executive now
consists ofGeorge Weissman, Chairman
of the Board and Chief Executive Officer;
Hamish Maxwell, President and Chief
Uperating Officer; and John A. Murphy
Group Executive Vice President.
It was also announcedthat the Board
intends to elect Mr. Weissman, who has
been Chairman andChief Executive Offl-
eer since 1998, Chairman ofthe Execu-
tive Committee o0the Board on April 25,
1984, succeeding Joseph.F. Cullman 3rd,
who in turn will become Chairman
Emeritus of the company.
Another major promotion was that of
R. William Murray, formerly Executive
Vice President of Philip Morris Interna-
tional, to President and Chief Executive
Officer, Philip Morris International,
replacing Mr. Maxwell.
The new management team, which in-
eludes other management promotions on
both corporate staff and operating com-
pany levels, is moving into place eNec-
u
tively and smoothly. Almost the entire
senior management team has worked
closely together for 20 years or more.
Board of Directors
At the annual meeting in 1983, Dr. Harold
Brown, Visiting Professor at The Johns
Hopkins University, was elected a mem-
ber of our Board of Directors. Dr. Brown
has an outstanding background in busi-
ness, government, and education, includ.
ing service as Secretary of Defense and'
President of the California Institute of
Technology.
H. Robert &tarschalk, a diiector of
Richardson-Vicks Inc., has retired after
serving as a director for 17 years. We
deep1y appreciate the value of his counsel
and guidance, and~are pleased that he
continues as a Director Emeritus.
The Public Interest
As the leading U.S. exporter of tobacco
products, and with interests in~the inter-
national beer and'softdrink industries,
Philip Morris supports policies designed
to promote free and fair trade.
In 1983, Philip Morris made a netposi+
tive contribution of$1.1 billion to the U.S,
balance of trade through the export of
cigdrettes, tobacco, beer, soft drink ex-
tract, and other products.
Our products are manufactured and
marketed abroad by more than 300 affili-
ates; licensees, and franchised bottlers.
Philip Morris contributes positively to the
economies of the countries in which we
operate by purchasing materials and ser-
vices locally and by generating large tax
revenues, and by training thousands of,
employees.
Together, Philip Morris and its affiliates
employ nearly 28,000 people abroad. Our
involvement overseas significantly helps
the U.S. economy in addition to the local
economies in which we operate. About
17% of all the jobs in our domestic ciga-
rette operations are di'rectly linked to our
foreign business. Moreover, our exports
increase employmenGamong our domes-
tic suppliers.
At Philip Morris, good~corporate citi-
zenship is not an afterthought but an
active concern in everything we do. Our
achievements grow out of a corporate
philosophy that values quality people and
quality products, individual excellence
and achievement, efficient use of re-
sources, and a sense of sociallresponsibil+
ity. At all times, our business activities
must makeaociaLsense, and our social
activities must make business sense.
We make this commitment for a variety
of reasons: We want others to think well

ates
i. Our
ielps
local
out
ciga-
to our
ports
smes-
Our
te
e and
ice
onsibil-
ties
cial'
variety
c well
-fus as a company and of all our employ-
~es. We believe a company should return
ometliing to the society which gives
so much. Ultimately, we believe any
,rporation-to survive-must interact in
responsible manner with the society
am which it draws its charter and
rengths.
.ie primary foeus of ourphilanthropic
:ing historically has been in the area
education, which in 1983 accounted for
er a third of our overall contributions
dget.
We donate money to various indepen-
nt college funds and make direct grants
educational institutions located in
ose communities in which we maintain
ajor operations. In addition, we have an
tive and extensive program of, matching
nployee gifts to institutions through-
at the country. In other words, our em-
toyees helped shape our overall contribu-
.!ons policy.
We also establish and fund innovative
programs that address the specialized
needs of both the traditional and non-
traditional student. Children of our em-
ployees benefit both from our College
Scholarship Program and our ten-year-old
Vocational/Technical Scholarship Award
Program which provides scholarship
grants to post-secondary students.
In major plant communities, our
Career Scholarship Program for men
and women returning to college and our
Vocational/Technical Career Scholarship
Program for adults completing high
school or vocational training have been
successful.
In April; `Agriculture in the Twenty-First
Century," the third symposium in a series
funded by Philip Morriswas held at the
Manufacturing Center in Rietimondi Vir-
ginia. Arturo R: Tanco, Jr., Minister of
Agriculture for the Republic of the Philip.
pines, was the keynote speaker at the
two-day event.
The aational tour of "The Vatican Collec-
tions: The Papacy and Art;' sponsoredby
Philip Morris,.was a major event as it
moved from New Yorkto Chicago and San
Francisco: By the end of the tour in Feb-
ruary 1984, more than 2 million people
had seen the exhibition.
Our involvement with the arts con-
tinues to be eclectic, ranging from "The
Precious Legacy: Judaic Treasures From
the Czechoslovak State Collections" to
17
"Painting in the South;' a comprehensive
study of Southern painting. to "Dimen-
sion IV," a competition for young West
German artists, to an exhibition of Guate-
malan Indian textiles.
We renewed a five-year grant to sup-
port innovative Australian artists, and
helped fund the Alvin Ailey 25th Anniver-
sary NationalTour; the Joffrey Ballet
Nationat Tour, and a 28-citgtour for
chamber music groups from the Marlboro
School of Music in Vermont.
In April, we opened the Whitney
Museum of American Art at Philip Morris
in our New York World Headquarters.
Philip Morris received The Architectural
League's award for our 25-year support of
the arts and architecture. To date, in ex-
cess of 300,000 people have visited the
Museum.
Our social commitment is equally broad.
As lead company for the New York City
Partnership's Summer Jobs '83 Program,
we helped find work in the private sector
for 19,798 disadvantaged youngsters.
. Alongside these activities, Philip
Morris continued to deposit funds in
minority-owned banks, award numerous
contracts to minority-ownedbusinesses;
and underwrite and publish directories
and other aids for black, Hispanic, and
women's organizations.
Perennial Problems
Government taxation and restrictions
designed to limit consumer usage of our
main products continue to increase.
In 1983, consumers in our most impor-
tant cigarette market, the iJnited'States,
facedthe largest federal cigarette tax in-
crease in the history of the country. In
addition, some 27 states, cities, and
counties also increased their cigarette
taxes. Taxes have also increased in many
of our major international markets.
Since 1979, taxes imposed by all levels
of government have risen over 50%. To-
day, nearly half of the price.of a pack of
cigarettes in major localities such as New
York and Chicago is attributable to taxa-
tion. These are regressive taxes which
unfairly penalize consumers with lower in-
comes. All told, federal, state, and local
governments in the United States collect
about $10 billion annually from smokers.
The 1983 federal excise tax increase
is due to be rescinded in October 1985
under 3 sunset provisiomenacted by
Congress.
In the p,astgovernments facing un-
funded budgets have imposed taxes with
rel9tive ease on the products we produce.
Today;however, governments that heavily , .

tax cigarettes and beer are finding that
extra taxes do not yield as much revenue
as anticipatedi
Governments abroadi too, are begin-
ning to reconsider the efficacy ofsky-high
taxation.
In Uruguay, the fiscal authorities re-
duced the excise tax on a trial basis in an
effort both to stimulate sales and increase
government revenues. Similarly in Argen-
tinathe government agreedito eliminate
a 5% cigarette excise tax surcharge. In
two of Canada's provinces, Ontario and
New Brunswick, taxes have been reduced.
At the same time, anti-smoking forces are
gaining in influence. Virtually everywhere
we do business, we are challenged by
restrictive legislation. Last year in the
United States alone, nearly 400 pieces of
anti-smoking legislation were proposed'
at the state and local levels, however,
most were defeated when logic prevailedi
More are expeoted in 1984.
In Australia, legislation to ban ciga-
rette advertising andsports promotion
failed to pass in Western Australia follow-
ing an intense media campaign publicizing
the detrimental repercussions the bill
would cause. The rights of smokers to
smoke in government offices in Canada
were defended by the industry through,
research which illustrated the unfeasibil-
ity and costliness of such restrictions.
-- Smoking aboard aircraft is yet another
. area subject to government intrusion.
The Civil Aeronautics Board is currently
seeking a complete ban on smoking on
flights lasting two hours or less. Nearly
one-third of all U.S. airline passengers
will be affected. Yet an independent study
shows that 83% of surveyed airline pas-
. sengers are satisfied with the present
smoking regulations.
The Scandinavian Airlines System
abandoned its trial non-smoking flights
between Oslo and'Stockholm after a pas-
senger survey showedthat smoking on
aitcraff was not a serious enough matter
. of public concern to warrant such a ban.
Philip Morris continues to challenge the
assertion that there is conclusive proof of
- a cause-and-effect relationship between
cigarette smoking and chronic diseases.
. We remind our stockholders that:
No one knows what causes cancer or
other chronic diseases claimed to be
related to smoking;
Numerous factors, including occupa-
tionalenvironments, industrial'pollution,
toxic waste. heredity, and stress, seem to
affect the frequency ofbccurrence of
these compiex diseases,according to sci-
entific studies;
There is no scientific proof that the
healthy non-smoker is harmed by his
neighbor's smoking;
Only further research can provide valid
answers about the effects of smoking.
The tobacco industry has contributed
almost$111 million to fund independent
research on smoking and health. We will
continue to fund such research.
Government issues also affect our bever-
age operations. There has been an in-
crease at the state level in forced-deposit
legislation, and the possibility exists ofa
federal forced-deposit law. Miller and
Seven-Up have encouraged'recycling by
choice. Miller distributors operate alumi-
num reclamation centers, which last year
paid the public more than $11.4 million for
46 million pounds of aluminum cans. We
also support "Keep America Beautiful;' a:
non.profit organization devoted to educat-
ing the public about litter problems.
The problems associated with alcohol
abuse at all ages are gaining national at-
tention. For many years, Miller has sup-
porteda number of alcohol education
programs and works closely with
BACCHUS (Boost Alcohol Consciousness
Concerning the Health of University Stu-
dents). AIM (Alcohol Information from
Miller) is the latest extension of the
Miller Brewing Company's commitment
to alcotiol'edUcationand to the promotion
of responsible use of its products. We can
help solve the problems of alcohol abuse
by fostering responsible attitudes in our
homes, businesses, andthroughout our
communities about drinking.
Philip Morris, working directly and'
through its trade associations. will con-
tinue to urge governments, wherever we
do business, to lower the unfair and dis-
criminatory tax burden on our products,
and reduce unnecessary , and restrictive
legislation.
The political!action committee of the
people ofiPhilip Morris is PHIL-PAC. Our
nonpartisan, issue-oriented PAC con-
tinues to play an important role in our
Voter Involvement Program and an ~impor-
tant role in our ongoing government rela-
tions. PHIL-PAC's theme is "Democracy
is not a spectator sport_" In 1983, more
than 2,000 employees and:stockholders
agreed with thaCmessage and supported
corporate PHIL-PAC. A survey showed
that our contributors are better citizens-
they register, they vote, and they give of
their personal time to civic interests.

The Outlook
We operate in highly competitive indus-
tries-as we have historically-at a time
when many of the worldls economies are
still struggling out of recession. We make
products whose use gives pleasure to 90
million people every day.
It is evident that our cigarettes and
beverages serve a basic need acknowl+
edged by mankind for thousands ofyears.
The record is clear. The people who
enjoy smoking and drinking have prevailed
over those who oppose these customs.
The industries which serve them have
grown and prospered.
We are realistic about the problems our
industries face, but we look forward to
the continued growth ofour companies
within those industries. The challenges
are opportunities.
From a strong domestic market where
we face little foreign competitionj we
reach out into 170 countries and territo-
ries. Outside the United States, our
share of the world"s cigarette market is
still only$:2%u+ and we are only just start-
ffig to tap many of the major foreign mar-
kets for our beverages.
Ftnancially and ptiysically; Philip
Morris has never been in better shape.
Our current and projected cash flow is
sufficient to meet our needs and to main-
tain our plants as the most efficient
in the world.
.. 3- 5 .~'~ ~ . " `
- . :~' S . ..'._
t~ Vt:~'L ~ ~>/ - . ..
But our greatest resource is our peo-
ple. Thanks to the skill, productivity,
dedication, and continued loyalty of our
68,000 employees around the world, we
have produeedan unbroken record of 30
years of growth and can face the future
with optimism.
George Weissman
Chairman of the Board and
Chief Executive Officer
Ross R. Millhiser
Vice Chairman of the Board
Clifford H. Goldsmith
Vice Chairman of the Board
George Weissman, chairman of the board andebiet executive officer(front) meets with other members
of be Office of he Ch'aiiman 4lefrto right): John A.
Murphy, group execuuvevice president: Hugh
CuWman. group executive vice president; Hamish Maxwell. president and chief openting officer; Ross
R. tvtillhisepvioe chairman of the board; ,ClYftord'H1 Goldsmith,vice chairman of the board.

Nineteen eighty-three marked'the 30th consecutive year of
growth for Philip Morris. Operating revenues were $13':0 billion;
an increase of 12.0% from 1982. Net earnings rose 15.6% to
$903.5 million. Earnings per share reached $7.17a gain of 15.1%
(Chart 1).
During1983, the company's real estate operations were
reorganized under Mission Viejo Realty Group Inc.,and are
accountedfor on the equity method. Real estate operations were
previously consolidated. Prior-year amounts have been restated+
where applicable.
In February, 1983, the Board of Directors declareda 20.8%
increase inrthe common stock dividend to an~annual rate ofiS2.90
per share. 7Jhis represented the 16th consecutive year of increase
an&our 56th consecutive year of dividend payments. Over the
last decade, dividends per share increased 24.0% annually, while
net earnings per share increased118.2% (Chart 2).
In 1983, capital expenditures totaled $566 million. Over the
past five years, we have spenLnearJy $3.9 billion on additions to
our fixed assets compared to $1.5 billion spent during the previous
five years. A third of theamounU spent over the past five years was
for .4filler Brewing and most of the remainder for our domestie
andiinternational tobacco operations. At year-end 1983, approxi-
mately 90%u ofour fixed assets wereiess than ten years old.
We estimate capital expenditures of $500 million in 1984: and
approximately $2.1 billion in the five-year period 1984 through
1988: Over 80% of these expenditures will be for forecasted
capacity needs and productivity improvements. They will be con-
tinually monitored to insure high returns and a elose correlation
with demand for our products.
In 1983; our funds from operations increased 16;3%a toS1.3bil-
lion(Chart 3). Over the last ten years, internal'funds generation
increased 22.4% annually. During the same period, net earnings
advanced 19.8% annually (Chart 4). Approximately 35%a of 1983
funds from operations are represented by depreciation and
deferred income taxes which are primarily related to our fsxed -
asset base.
Total assets were $9.7 billion at year-end 1983.This was
nearly five times greater thanour asset base ten years earlier.
Our net return on average total assets was 10.6%, which was the
highest in the company's tiistory , (Chart, 5).
Stockholders' equity has increased nearly five times during
the past decade, reaching $4.0 billion at the end of4983. Our net
return onaverage stockholders' equity was 23;5% in 1983, up
from 22.7% in 1982 and set a new high (Chart6).
Total debt at year-end 1983 was $3.1 billion, a $671 million
decrease from a year earlier: Our debt-to.equity ratio improved to
.76 to 1compared with 1.02 to 1 in 4982 and an average 1.05 to 1
over the last ten years (Chart 7):
During the year, we prepaid three Swiss franc loans amounting
to $132 million, and repurchased $56 million of 14%, 141/s%I and
151/4%d notes. We expecYa further decline in our debt over the
next five years.
On December 9, 1983; Philip Morris began a 4,000;000 share
common stock repurchase program. By year-end, approximately
Vrlmfry Errnlnpf Per S1,vm
OIVIA~nCfOfG~rW
Pfe Sn~n~

1.4 million shares were accumulated. The repurchase program
was completed in February, 1984. The reacquiied shares are to
be usediforthe exercise of employee stock options and4ar other
corporate purposes.
At year-end'1983, fixed-rate obligations were approximately
87%a of total debt compared with 68% in 1978. The fixed-interest
portion of our debt, totaling $23 billion at year-end, carries an
average annual interest rate of approximately 9.5%.
Currently, Philip Morris has short-term creditfacilities with a
number of financial institutions totaling approximately $1.4 billion.
Of this amount, approximately $350 million is in revolving credit
agreements and other arrangements with both U.S. and Euro-
pean banks. These facilities, which comfortably exceed our
expected needs in 1984, provide support for our commercial
paper borrowings and other credit activities. Philip Morris con-
tinues to maintain the highest ratings in the commercialipaper
market and a solid 'X' credit rating for longer-term obligations.
Interest expense in 1983 totaled 5233.9'million, compared!
with 8267.2million in 1982 (Chart 8). The decrease was due prin-
cipally to lower outstandingdebtL Interest capitalized in 1983 was
3128.8million compared with $162.6 million in 1982. The reduc-
tion of interest capitalized in 1983 was attributable to lower inter-
estrates and reduced plant construction. Earnings coverage of
interest expense continued to improve during the past year
reaching 7.78 times interest expense for 1983eompared with
5.87 for 1982.
Our effective income tax rate was 43.0%u in 1983and 39.9% in
1982. Lower investment tax credits during 1983were the primary
reason for the higher effective tax rate.
In summary, 1983 was a good year for Philip Morris. Strong
earnings gains and cash flow momentum providea solid basis for
continued growth. We believe this growth can be accommodated
through internal cash generation and prudent use of credit facili-
ties. Our financial condition is stronger than ever and is expected
to remain strong in 1984 and beyond.
Total YN..1. (YoM.EnG)
N.I Ralurn an
r.189. Total A...1.
B !.ons Cl Lbn3,s
.. ,PSn ea
!~~
~
,. /
4x ':P
all.-53'a1 4 4
2t
SIOe.Ab4d.n'EquNyq.qnEnOl
N O R .lurn Cl
v.r.9.94acknaw.n Equity
To1.FO.b1(Y.ar-Ena) iR.AIo. at To4al D.bl
to sluckFoldn' Eqult9ry
e e«,: ol 0Cl1d1s

Selected Financial Data
(in millions of dollars, except per share data)
for years ended December 31 1983 1982 1981 1980 1979
Operating Revenues $12,975.9 S111,586:0 510,7223 59,649.5 $8.149.1
United States Export Sales 969.5 978:0 833.5 702:4 521.2
Interest Expense 233.9 267.2 258.5 215.0 205.5
Depreciation Expense
Net Earnings
Earnings Per Common Share
Total Assets
Long-Term Debt
Total Debt
Deferred Income Taxes
Stockholders' Equity
Dividends Declared Per Common Share
The atioveselected financial dAta of the company and consolidated subsidiaries
for the five years ended December314 1983, should!be read in conjunction with
the consolidated financial statementsandnotes thereta included in this report.
During 1983 the company's real estate operations were reorganized under Mission ~Viejo Realty Group
dnc.,and are accounted foron the equity method.
Real estate operationswere previously consolidated. Prioryear amounts have
been restated, where applicable. The company believes theequity metAodbf
accounting forthe reorganized real estateoperattonsprovtdes a more meaning-
fiil presentation of financial results. In addition to cigarettes. Philip Morris International
iexports tobacco and
293.8 249.9 210.5 178.0 132.6
903.5 781.8 659.7 549.1 507.9
7.17
9,667.0
2,514.7
3,074.9
737.3
4,033.7
2.90
1,348.4
566.2
6.23 5.28' 4.41 4.08
9,622.1 9,1115.1 7,301.7 6,322.1
3,745.8 3,498.2 2,597.2 2,446.7
3,745.8 3,804.2 2.800.1
564.5 41iL.3 302.9
3,662.9 3,233.7 2,837.0
2.40 2.00, P.60
1,159.8 976.3 784.2
918.2 1,0114.5 750.8
2,507.1
219.6
2,471.0
1.25
702.9
629.4
tobacco-related productssoftdrink ingredients and beer, and subsidiaries and
affi4iacespurchase tobacco grown in the United States. In1983;the value of
all exports from the United States by Philip MorrisIh~ternational amounted to,
$~1.084 billion.
E ffective in 1980, the company adopted the last-inj first-out (LIFO) imethod of
costing the leaf tobacco components of inventories used in itsU.S. and U.S.
export operations. Effective in 1981,use of the LIFO method'was extendedto
cover additional inventories. The 1980 change to LIFO decreased 1980 net earn-
ingsand earnings pershare by $61.8 million and $.49:pershare. respectively;
and in 198Pby $14.4 million and 5.12per share, respectively.

I
979
49.1
21.2
5.5
32.6,
7.9
.O8
22^1
i6`7
)7.1
19.6
~1.0
1.25
)2.9
>9.4
Management Discussion and Analysis of
Financial Condition and Results of Operations
In 1983, funds from operations of $1.3 billion exceeded total funds
used by $179':5 million. This compares with a funds requirement
ifter funds from operations of $156.3 miltion and 31.3 billion for
1982 and 1981, respectively, The increase in funds from opera-
tions of $188.6 ,million (16.3%)in 1983over 1982 was due to)igher earnings coupled with increases in
depreciation and
ieferred taxes.
Of the totalYundh used, capital expenditures accounted for
tpproximately 48'io in 1983, compared'with 70~"o in 1982'and 44%
n 1981. Capital expenditures of $566 million for 1983 were below
he previous two years and are estimated at S500 million in 1984
md $2:11 billion~for the years 1984 through 1988.
Total debt at December 31, 1983, was 53.1 billion, a $671 mil+
.iondecrease from a year earlier. At year-end 1983, the com-
?any's debt-to-equity ratio was .76 to 1, compared withi1.02to 1
at December 31, 1982. The decrease was mainly attributable
to increased earnings for 1983 coupied with a reduction in capitalI
expenditures and working capital.
The company anticipates that funds from operations will
exceed the needs of the business in 1984. However, credit facili-
ties maintained througH revolvingcredibagreements and bank
lines ofcredit will provide extensive credit should the need arise.
Longer-term financing needs are expected to be met through
long-term debt and other financing as required.
During1983, the company prepaid three Swiss franc loans
aggregating $132 million and repurchased J56 million of bank
term notes bearing interest at 14"5 to 151141/B, After these and
other transactions; fixed-interest debt at December 31, 1983,
was 87% ofYotal debt compared with 78% and71%d,at December
31, 1982 and 1981, respectively. This d'ebt, had~an average interest
rate of approximately 9!5% at December 31, 1983.
InDecember, 1983, the company purchased 1.4 million sharesof its common stock under an announced
program to reacquire up
to 4' million shares for, treasury. The repurchase program was
completed in February, 1984. The treasury shares are to be used
for the exercise of employee stock options and other corporate
purposes.
In 1983. interest expense was 8233.9 million, a decrease of
S33,3 million (12:5°'oYover 1982 due principally to a decrease in
average borrowings resulting from lower capital expenditures
and an increase ininternally generatedfunds. Interest capitalized
in 1983 was $128.8 million, compared with $162.6 million and
5110:0 million for 1982 and1981, respectively. The reduction of
interest capitalized in 1983 was attributable to lower interest
rates and reduced plant construction.
During 1983, the company's real estate operations were
reorganizedunder Mission Viejo Realty Group Inc., and are
accounted for on the equity, methodi Real estate operations were
previously consolidiVted. Prior-year amounts have been restated,
where applicable.
. Operating revenues, net earnings and learnings per share for
1983 increased 12.0%, 15.6%, and 15.1"0, respectively, over 1982.
In 1983: consolidated operating revenues of S13!0 billion were
$1.4 billion or 12.0% higher than in 1982, attributable principally
to increased revenues of 513 billion from tobacco, and $119 mil-
lion from Seven-Up. Beer revenues decreased by S6million.
The increase in tobacco revenues was attributable to increases in
excise taxes and'selling prices redueed by S179 million due to cur-
rency translation: cigarette unit volume of both Philip Morris
U.S.A. and Philip Morris International was virtually unchanged
from 1982. The decrease in beer revenues was attributable to a
decrease in volume partially offsa by price increases. As a resulb
of lack of growth in the beer industry, Miller has delayed produc-
tion at its Trenton, 6hio, brewery.
In 1983, operating income of consolidated companies was $231,
million (14.0%) higher than in 1982, due mainly to domestic
tobacco products. Tobacco products operating income increased
$171 million (11.6%) from 1982dueto price increases offset by
currency, translation ofS59million. Philip Morris U.S:A. operat-
ing income was up S236 million (21.4%) while Philip Morris lnter~
national was down $65 million (17.3070). Despite a reported 4.5%
domestic cigarette industry decline, Philip Morris U.S.A.
increased its unit volume marginally and its market share signifi-
cantly. In addition~to the adverse effect of currency translation,
Philip Morris International operating income was affected by
price competition in a number of markets and reduced exports
due to a stronger U.S; dollOr. Beer, operating income increased
$68 million (42:97b)',over 1982 due to price increases and'cost
savings. Seven-Up's 1983 operating loss of $10.8 million was
attributable to increased marketing expenditures. Tobacco prod-
ucts contributed 88% and beer 12170 of consolidated operating
income for 1983.
Equity in net earnings of unconsolidated subsidiaries and affili-
ates in 1983increased $11.4million over 1982: The increase
was attributable principally to inereased'earnings from real estate
operations.
In 1982, consolidated operating revenues were 5864 million
(8:1%) higher than in 1981, attributable principally to increased
revenues of $740 million from~tobacco, $91 milllondrom beer, and
$99 million from Seven-Up:The increase in tobacco revenues was
attributable toincreases in selling prices and cigarette unit vol-
ume, redueed!bv $230 million attributable to currency translation.
The increase in beer revenues was attributable to price increases,
partially offset by a decrease in volume.
In 1982; operating income of consolidated companies was $256
million(18.5'?'0) higherthan~in 1981, due principally to tobacco
products. Tobacco products operating income increasedl$221

million (17.6%) from 1981 due to volume and price increases off-
set by unfavorable currency translation of $60 million. Beer
operating income increased $45 million (39:2%)over 19811due to
price increases and cost savings. Seven-Up's 1982 operating loss
of $1.2million was principally attributable to increased marketing
expenditures. Tobacco products contributed 90% and beer10%
The following current cost information is presentedinaccordance
with the requirements of the Financial Accounting Standardk
Board (FASB).
The currenCcost method reflects the effect of changes imthe
specific prices of the resources used in the company's operations.
This method measures the resources and their consumption
based on the current cost of replacing them with like resources,
rather than in terms of the historical cosCamounts actually ex-
pended to acquire them. These values do not consider technolog-
ical improvements and efficiencies associated'with the normal
replacement of productive capacity. Adjustments for changes in
specific prices of property, plant, and equipment are principally
based on externallprice indexes specifically or closely related to
the resources being measured, or internally developed indexes
and, in the case of inventories and cost of sales, on recent
purchases and production costs. The U1S. Consumer Price
Index is used to measure the effects of general inflation for the
(in millions of dbllarsexcept per share data)
Deductions from operating revenues:
Cost of sales, excluding depreciation expense
Earnings per common share
of consolidated operating income for the year.
Equity in net earnings of unconsolidated'subsidiaries and
affiliates in 1982 increased $13':1 million over 198ll The increase
was attributable principally to increased earnings from the
Rothmans investment offset byprotit declines incurred by real
estate operations:
translated'current cost information.
The current cost method involves the use of assumptions, ap-
proximations, and estimates and, therefore, the resulting mea-
surements should be viewed in~that context and not as precise
indicators of the effects of inflation. The results do not neeessar-
jly represent amounts for which the assets could be sold!or costs
which will be incurred in future periods, or the manner in which
actual replacement of assets will occur.
Schedule I presents earnings and other: data for 1983 as re-
ported and as adjusted for current cost. Schedule ll covers the
five-year period to show the trends inkey financial data
restated in terms oNaverage 1983 constanudollars measured by
the U.S. Consumer Price Ihdex. During 1983. the company's real
estate operations were reorganized and are accounted for on the
equity method. Realestate operations were previously consoiida-
tedi Prior-year amounts have been restated, where applicable.
As Reported in the Adjusted:for Changes
Primary Statements in Specific Prices
(Historical Cost) (Current Cost)',
$12,975.9
S
Gain from decline in purchasing power of net amounts owed
Inventories and property, plantand equipment:
Increase in specific prices (current cost)i°"
Increase in general price level
Excess of increase in specific prices over increase in~general price level,
Translation adjustment
7.17
Q_S 771.0
S 6.12
~,173.9
}i $ 430.4
356.3'
----~~
J 74.1
-----.-~~.)
Stockholders' equity $ 4,033.7 y 5,826.4
(A)In accordance with FASB requirements, im0ation-adjusted amounts do (B) AUDecember 31. 1983. the
current cost of inventories was53.460.6
not7eflect any adjustments in the provision for income taxes:Conseqytentfy, miWion, and thecurrent
cosFof property: plant:and equipment, net of
effective tax rates are: accumulated depreaation, was$5.412:1million.
_ As reported in~ the Primary Statements 43.0'yo
Current Cost ~ 46'.9 ,o

1 millions ofd'ollars, except per share data)
1983 1982'"' 19811" 1980'*' 1979 A0
perating revenues 512,975.9 $11,958.7 $11,745.7 $11,667.0 $11,185.4
,urent cost information:
Earnings before income taxes $ 1,452.3 $1,219.6 51,043:6 $ 1,036.2 $ 1,037:9
Net earnings 771.0 684.5 596.1 582.4 507:1
Earnings per common share 6.12 5.45 4.77 4.67 4.07
Gain from decline in purchasing power
Excess of increase in specific prices over
increase in generallprice level 74.1 50.8 (25.8) (38.1) (312.8)
Translation adjustment (69.4) (75.6) (44.8) (75.3)
Stockholders' equity at year-end 5,826.4 5,641.9 5,111.5 4,741.3 4,288!4
: ash dividends declaredper common share $ 2.90 $ 2.477 3 2.191 8 1.935 5 1.716
11.arket price per commun share at year-end $ 7042'y 5 61t1+ $ 515+s $ 50 S 46?/4
Average Consumer Price Index 298.4 289:1 272.4 246.8 217:4
,A) Restated in average 1933 constant dbilars.
In arriving at current cost, net earnings for 1983; depreciation
expense and the raw materials and supplies components ofcost
of sales are the only amounts reported in the primary statements
that have been adjusted into average 1983 dollars. Revenues,
labor, and other costs and expenses are eonsidered!to reflect
average price levels for the year, andaccordingly, have not been
adjusted.
The cost of sales adjustment for 1983 decreased earnings
before income taxes by $34.0 million, re0ecting the fact that infla-
tion has exceeded the overall rate of increase in thehistorical cost
of the company's raw materials and supplies. The company uses
the last-in+ first-out (LIFO) method of costing inventories used in
its U.S. and U.S. exporntobacco op,erations, and beer operations.
This reduces the disparity in reported earnings with in0ation-
adjusted information since a more effective matching of current
costs with current revenues results. The depreciation adjustment
decreased earnings before income taxes by $98.5 million. This
adjustment reflects the increase in the valuation of the company's
property, plant, and~eqµipmenrmeasured under the current cost
method'over historical doll,lr cosCamounts. The result ofboth
inflation adjustments is a decrease in earnings before income
taxes of 8.4 °'0.
The increase in stockholders' equity of $1.8 billion as com-
pared with the amount reported in the primary statements is
attributable mainlgto the appreciation ofinventories and prop.
erty, plant, and equipment due to in0ation- tYdditionallystock-
holders"equity is increased by, gains resulting from the decline in
the purchasing power of net amounts owed.

Fifteen-Year Financial Review
(in millions of dollars, except per share amounts)
Cost of sales:
Cost of products sold!
Federal excise taxes
Foreign excise taxes
Operating income
Interest expense
Earningsbefore income taxes
Pre-tax proff margins
Provision for income taxes
Net earnings
Primary earnings per common share
Fully diluted earnings per common share
Dividends deelaredper common share
Weighted average shares-primary
Weighted average shares -fully diluted
Capital expenditures
Annual depreciation
Property, plant, andeqpipment (gross)
Property, plant,and equipment: (net)
Inventories
Current assets
Working capital
Totaliassets
Total debt
Stockholders' equity
Net earnings reinvested
Common dividends declared as % of net earnings
Book value per common share
Market price of common share high-low
Closing priee year-endi
Pri¢e/earnings ratio year-end'
Number of common shares-actual year-end
During 1983thecompany's real estate operations were reorganized under
Mission Vieja Realty Group Inc.. andare accounted for on the eqytity method.
Reat estate opentionswere previouslyconsal8dited. Prwr-year, amounts
have been restated. where applicable. The company believes the equity method
of accounting for the reorganized real estate operations provides a more
meaningful ipresentation of financial results.
$12, 975.9 1 Q, 586. 0 10,722.1
1983 1982
5,342.8
1,983.3
1,527.0
1,958.0
233.9 267:2
1,584.8 1,300.2
12.2% 11112"''0
681.3 518,4
903.5 781_8
7.17 6.23
7.17 6.23:
2.90 2.40,
126.0 125.6
1,26.0 125.6
566.2 918.2
293.8 249.9
5,698.7 5,284.2
4,381.2
2,599.2
5,315.4 5,024.2'
1,180.0 1,168.5
1,434'.5 1,410.8
1,715.7,
1981 1980 1979
1,446.2 1,273.4 1,179.4
258:5 215.0 205.5
1,068,1 924.4 894.5
10.0'no9.670 111L0%
408.4 3753 38616
659.7 549.1 507.9
5.28 4.41 4.08
5.28 4.41 4.08
2.00 11.60 1.25
124.9 124.6 124.5
124'.9 124.6 124.5.
1,018.5 750.8 629.4
210.5 178.0 132.6
4,513.6
4,178:1 3,583.2 2,806.4 2;214''.0
2,8318 2,921.8 2,499.2 2,234.8
3,452.8 3,598:8 3,733.1 3,189'.3 2,881.3
1,116.5 11,989.2 1,797.5 1,662:0 1,727:7
9,667.0 9,622.1 9,115.1 7,301.7 6,322.1
3,074.9 3,745.8 3,804.2 2,800:1 2,507.1
4,033.7 3,662.9' 3,233.7 2,837.0: 2,471.0
538.1 480.3 407.8 350.1 352.3
40.5"/0 38,676 37.970 36:3% 30.6%~
$ 32.27 29.10 25.79 22.74 19.84
7211s-54 67/4-44'/x 55tfd-42 48'12-29'/e 3851e-3111e
7111a 60 48/4 43'T4 36
1 0 9 ----- 9 9 8
126.4 125.9 125 , 4' 124.8 124.5
9,649.5 8,149:1
4,446.7 3,655.5
1,105.3 1.036.8
1,388.7 1,122.01
3,573.8
2,803.9
Operating companies' income is income before corporateexpense. interest,
and other non-operating incomeand deductions. TAeamomzatton of prevtouslycapitalized interest is
included in operating companies' income.

}
i. _.
179
. .« L.
1978
._ . .
1977
_
1976
975
974
973
Philip Morris Incorporated and Consolidated Subsidiaries
~
1972 1971 1970 1969
?.1 6,632.5 5,202:0 4,293.8 3,642:4' 3,011.0 2,602.5 2,1311.2 1,852.5 1.509.5 1,142.4
5.5
5.8 3,072.1
960.8 2,401.7
862.1 1,966.9
778.2 1,656.8
686.3 1,29013
619!5 1,060.8
558.9 832_.9:_
494.8 700.01
441.1 577.1
372:1 454.7
319.1
'A 702.8 490.4 381.1 392.1 349:4 334.5 228.2 201.4 147.1 54.2
1.4 968.1 782.7 634.5 492.8 403.6 329:5 287.5 241.1 203,2 153.2
i.5 149.8 1011.6 102.8 99.0 82.7 51.0 37.9 35,5 35:4 28:6
i.5 745:5 625.5 4711.9' 360.8 297.5 255.6 229!6 189_8 150:0 115.6
% 11.2% 12.0% 11.0% 9:915 9:9%a, 9.8% 10.8°'0 10.270 9.9170 10.1%
1.6 33619 290.6 206.2 149.2 122.0 107.0 105.1 88;3 72.5 57.3
.9 408:6 334.9 265.7 211.6 175.5 148.6 124.5 101.5 77.5 58.3
D8 3.38 2.80 2:24 1.81 11.58 1.35 1.14 1.00 .84 .64
38 3.38 2.80 2.24 1.81 1.53 1.30 1.09 .91i .71 .60
?.5 1.025 .781 .575 .463 .388 .337 .316 .303 .263 .244
:5 120.7 119.6 118':8 116.9 111.3 109.6 106.0 100.3 911.2' 89.1
5 _
120.7 119.6 118:8 116,9 114.7 114.6 114.5 1113.1 113.2 99.1
4 566.2 279.8 220.2 244.5 215,8 174.7 120.0 68.0 39.6 23.6
W 105.5 78.5 64.9 49:9 38,0 30.2 26.6 21.5 17.7 13.5
9 2,217.3 1,594.9 1,323.9 1,129.8 899.8 728:7 571.1 447.1 394.1 237.0
0 1,737.6 1,202.4 993.9 851.1 659:5 5103 373.4 274.1 236,7 147.4
,8 _
2,188.6 1,817.6 1,657.5 1,448.4 1,269.2 1,009!4 801.1 670.2 568A 447.3
~ 2,756.8 2,221.0 2,005.7 1,788.1 1,557.9 1,245:9 989:7 826,5 728':8 575.0
1,585.1 1,415.9' 1,202.2 890.8 725.0 515.3 524.8 417.6 347.7 315.9
5,608,2 4,048.0 3,582.2 3,134.3 2;653.3 2;108'.4 1,701.5 1,392.0 1,239;4 976.5
2,372;2 1,563.5 1,525.6 1,443.3 1,239.3 947.4 681.0 553.9 557.7 490.4
0 2,114.7 1,690.1 1,430.0 1,227.8 974.7 815.0 695.5 579,1 452.8 355.8
$ 28318 253.7 197.2 157.1 1311.9 111.4 89.9 69.7 52.2 35.7
30.6% 27.9% 25.7%d 25.7% 24.8% 25,0% 27_2% 30.6% 31.6% 37.4%
4 17.00 14.08 12.00 10.32 8.48 7.33 6.28 5.36 4 47 3.70,
383/5-28 32112253/4 315/e-247/a 29bfe
20!!z 303/.-1711e 341/4-2431e 2957eo-17 171Oi-11Ni 123/4-7 91/5-61/4
5 351/4 31 307!a 26;/2 24 28314 291 1a 171/e 123/e 9
10 1l1 13 14: 15 21 25~ 17 14 13'
1243 119.8 119.0 118:7 114.5 110.8' 108.9! 104.7 96.6 90.3
00000 00322
I
I

Consolidated Balance Sheets
(in millions of dollars)
December 31,1983and 1982 1983 1982
Assets
(Restated)
Cash and cash equivalents S 29.8 S' 52.9
Receivables, net 781.8 677.3
Inventories:
Leaf tobacco 11,775.0 2,052.0',
Other raw materials 331.2 313.8'
Finished goods and work in process
Prepaid expenses
Total current assets
Property, plknt, and equipment, at cost:
Land and'land improvements
Buildings and building equipment
Machinery and equipment
Construction in progress
Less, accumulated depreciation
493.0 468.01
2,599.2 2,833.8
42.0 34.8
3,452.8 3,598.8
250.1 214.8
1,590.3 1,276.6
3,036.1 2;612.5
822.2 1,180.3
5,698.7 5,284.2
1,317.5 1,106.1
4,381.2 4,178'.1
Investments in unconsolidated subsidiaries and affiliates 1,184.1
ll,197:1
Brands, trademarks, patents, and goodwill, aCcost, net 559.9 571.4
Other assets
See notes to consolidated financial Istatements
89.0 76.7
$9,667.0 39,622.1

1982
stated)
52.9
677:3
833.8
134.8
7.1
71.4
Liabilities
1983 1982
Notes payable $ 293.9
Current portion of long-term debt 266.3
(Restated)
Accounts payable 437.3 416,4
Accrued liabilities:
Taxes, except income taxes
368.8 300:2
Employees"rettrement and proiit-sharing plans 130.7 120.5
Other
Income taxes payable
Dividends payable
430.7 387.7
317.0 309.3
91.6 75.5
Total current liabilities
2,336.3 1,609.6
Long-term debb 2,514.7 3,745.8
Other liabilities
Total liabilities
Stockholders' Equity
Common stock, par value Sli per share
Additional paid-in capital
737.3 564.5
45.0 39.3
5,633.3 5,959:2
126.4 125.9
446.0 435.9
Earnings reinvested in the business 3,737.8 3,199.7
Currency translation adjustments
Less, cost of treasury stock
'Ibtal stockholders' equity
Philip Morris Incorporated and'Consolidated Subsidiaries
(176.7) (98.6)
4,13:3.5 3,662:9
4,033.7 3,662:9

Consolidated Statements of Earnings
(in millions of dollars, except per share data)
for the years ended~Deeember 31 1983 1982 1981
(Restated) (Restated)
Operating revenues 512,975,9 $11,586.0 $10;722.3
Cost of sales:
Cost of products sold 5,342.8 5,315.4 5,024.2
Excise taxes on products sold 3,510.3 2,614.5 2,579.3
Gross profit 4,122.8 3,656;1 3,118:8
Marketing, administration.and research costs 2,247.4 2.011.6 11.730.7
Operating income of consolidated companies 1,875.4 1,644.5 1,388:1
Equity in net earningsa6unconsolidated subsidlaries and affiliates 82.6 71.2 58.1
Operating income of operating companies 1,958.0 1,715.7 1,446.2
Corporate expense 128.8 1112.8 103.5
Ihterestexpense 233.9 267.2' 258.5
Other deductions, net 10.5 35.5 16.1
Earnings before income taxes 1,584.8 1,300.2 1,068.1
Provision for income taxes 681.3 518.4 408.4
Net earnings S 903.5 $ 781.8 $ 659.7
Earnings per common share S 7.17 $ 6.23 $ 5.28
See notes toconsolidated financial statements.
~
0
0'

Consolidated Statements of Stockholders' Equity
-.,-T->-. _.__
(in millions of dollars, except per share data)
for the years ended December 31
Balance, January 1. 1981
Adjustment of prior-year acquisition
Cash dividends declared on
common stock, $2.40 per share
Currency translation adjustments
Balance, December31, 1982
NeYearnings
Exercise of stock options and stock units
Issued for acquisition
Adjustment otprior-year acquisition
Cash dividends declared on
Currency translation adjustments
Common stock purchased
0.1 0.1 0.4
Earnings Currency Total
Additional Rpinvested Translation Cost of Stock-
Common Paid-in in the Adjust- Treasury holders'
Stock Capital Business ments Stock Equity
Exercise of stock options andistock units 0.1 3.2'
Issuedfaracqpisitions 0.2 5.9 (1.9)
Net earnings ~ 659.7 659.7
Issuedin exchange for debentures reaequired 0.3' 17.6
Cash dividends declared on
common stock. 62.U0 per share (250.0)
Currency translation adjustments (38.4)
Balance. December 31, 1981' 125:4 415.7 2,719.4 (26.8)
Net earnings 7811.8 781.8
Exercise of stock options and stock units 0!2 4.0 $ 0.9 5.1
Issuedin exchange fordebentures reacquired 0!3 16.2 16.5
12519 435.9 3,199.7 (98.6)
common stock, $2:90 per share (365.8)
(0.9), (0.9)
(301.5) (301.5)
(711.8) (71.8)
$2,837.0
17.9
(250.0)
(38.4)
3,233.7
3,662.9
903.5 903.5
0.4 10.0 0.6 11.0
(0.2) (0.2)
(365.8),
(78.11) (78.1)
(100.2).
If
1981
Fated)
122.3
124.2
179:3
18.8
30.7
88.1
58.1
16.2
)3.5
i8:5
'.6.1
i8.1
8.4---
p~
Ln------
m
See notes to consolidated financial statements.
(100.2)
$126.4 S446.0 $3,737.8 $(176.7) $(99.5): $4,033.7

~
Consolidated Statements of Changes in Financial Position
.____ -
(in millions of dollars)
for the years ended December 31, 1983 1982
--
1981
(Restated) (Restated).
Funds Provided By
Operations:
Netearnings
Depreciation and amortization S 903.5
327.0 $ 781.8
281.0i S 659.7
237.3
Deferred income taxes 173.5 146.2 125.6
Equity in undistributed netearnings of unconsolidated subsidiaries and
affiliates (55.6) (49.2) (46.3)
Funds from operations
Increases (decreases) in accrued liabilities and other payables
Decreases (increases) in inventories
Other, net 1,348.4
166.5
234.6
34.6 1,159.8
(20.0)
88.0
(26.2) 976.3
305.2'
(422.6)',
(136.4
Totallfunds provided 1,784.1 1,201.6 722.8
Funds Used For
Increases(d'ecreases)in:
Cash and receivables 81.4 (47.7) 109.1
Prepaid expenses 7.2 1.4 12.1
Rothmans investment - - 346.4
Capital expenditures
Dividends declared
Currencytranslation adjustments affecting working capital', 566.2
365.8
48.1 918.2
301.5
48.8 1,018.5
250.0
11.3
Purchase oftreasury stock 100.2 - -
Totalfund:sused 1,168.9 1.222.2 1,737.4 It
Net funds provided (required) S 61;5.2 $ (20.6) S(1.014.6)',
Financing
Increases (decreases) in current notes payable $ 560.2 $ (306.0) S 103.1
Longterm debt issued
Long-term debt retired 91.1
(1,277.5) 437.8
(132.8) 1,004.9
(114.6),
Sale of shares 11.0 21.6 21.2'
(Decreases) increases in funds from financing 6(615.2( $ 20.6 $ 1,014.6
(Decreases) Increases in Workiag. Capital
Working Capital at Year-end S(872.7)
$1,116.5 $ 191.7
$1,939.2 $~ 135.5
3 1797.5
) Denotes dr'duction
See notes to consolidated Lnanciallstatements.
32 0000000327

Notes to Consolidated Financial Statements
Consolidation:
The consolidated financial statements include the accounts of the com-
pany and'all wholly-owned subsidiaries except for real estate operations
which were deconsolidated during 1983 and a credit corporation formed
ini982. lnvestments in unconsolidated subsidiaries and affiliates, includ-
ing the real estate operations and the credit corporation, are stated at
cost adjusted for equity in undistributed net earnings since the dates of
acquisition.
Inventories:
Inventories are stated at the lower of cost or market. The company uses
the last-in, first-out (LIFO) method'to cost inventories used in its U.S.
andU.S. export tobacco operations, and beeroperations: Therostofin-
ventories used in tobacco manufacturing outside the United States is de-
termined by the average cosn method and, in general: the cost of other
inventories is determined by the first-in; first-out (FIFO) method. It is a
generallyrecognized industry practice to classify the total amount of leaf
tobacco inventory as a current asset although part of such inventory, be-
cause of'the duration of the aging process, ordinarily would not be uti~
Itlzedwithih one year.
Income taxes:
Certain items of income and expense included ih th'e financial state-
ments. pnncipally deprecvauonare reported in ditferent years in the tgx
returns tn accordance with applicable income tax laws. The resulting dif-
ference between the financial statement income tax provision and in.
come taxes currently payab4e is reported in the financial statements as
deferred income taxes. Investment tax credits are recognized currently
as a reduction in the provision for income taxes. Provision is also made
for federal income taxes on the portion of undistributed earnings of sub-
sidiaries and affiliates expected to be remitted,
Property, plant, and equipment:
Sfaintenance and'repairs are charged against income, and expenditures
for renewalsand'improvements are capitalized. The capitalized cost of
facilities includes interest and real estate taxes incurred during the con-
struction period. Industrial development incentive grants are included in
ihcome as realiied:
Provision for depreciation of~assets is recorded'by a charge against
income at rates considered adequate to amortize the cost of such assets
over theii useful lives computed on the straight-line method.
Change ih Accounting Method:
During 1983, the company's real estate operations were reorganized un- amountshave been restated,
where applicable. The company believes
der Mission Viejo RealtyGroup Inc: and are accounted for on the equity the equity method of
aceountingfor the reorganized real estate opera
meth'od. Real estate operations were previously consolidated. Prior-year tions provides a more
meaningful presentation of financial results.
a9
l6)
f---
2
.6
ra
inventories:
At December 31, 1983J the cost of approximately 72170 of inventories S680 million lower than the
currentcost of inventory at December 31,
was determined by the LIFO method compared with 7117o at December 1983 and 1982; respectively.
31, 1982, The stated LIFO value of inventory was5803 million and

Subsidiaries and Affiliates Located Outside the United States:
Principal financial data ofsubsidiaries and affiliates located outside the
United States are as follows:
Consolidated (Wholly-Owned)
Liabilities 721.8 868.3 811.7
Company's equity 30.1 63:9 84'.0
At December 31, 1983, investments in unconsolidated subsidiaries and
affiliates located'outside the United States exceeded equity in net assets
by approximately $153 million, of which $148 millionis being amortized.
Unconsolidated financial data include the accounts of Rothmans lh.
ternational plc (Rq. In 1981, the company obtained an approximate 22%
indirect equity interest in RI.
Consolidated earniotgs reinvested in the business an December 31,
Philip Morris CreditCorporation (PS1CC), a wholly-owned unconsolida-
ted subsida'ary , of the company; was iotcorporatedin February 1982
primarily to provide financing for customers ofrthe company and its
operating companies.
The company's investment in P41CC is accounted for by the equity
method, and PSiCC's earnings are included in equity in net earnings of
unconsolidated subsidiaries and affiliates in the consoiidi,ted statements
of earnings.Pursuant to a Support Agreement between the company
Unconsolidated (Partially -Owned) Unconsolida ted (Partially -Owned)
Greater than 50% o wnership 5 0% ownersh ip or less
1983 1982 1981 1983 1982 1981
$291.7 $ 345.3 $ 414.9 $1,829.6 S1,953:2 $1,978.5
234.5 214.6 203,2 961.3 842.8 88116
21.6 10.7 33.7 922.9 784.3 878.3
323.4 346.4 329.3 707.6 658A 624.1
244.8 260.1 245.4 278.9 276.5 268.0
869.8 1,105.6 1,492.3 6,144.6 5,963.3 2,553.3
123.7 136.5 175.8 1,198.9 1,093.3 462.5
37.8 57.2 49.2 196.1 206.6 99.5
19.9 38.2 36.8 136.4 126.8 64'.7
18.1 27.9 22.6 40.3 40.4 2414
1983 include the company's equity of,approximately $230 million in un-
distributed earnings of unconsolidated subsidiaries and affiliates located1
outside the United States.
Federal!income tax has not been provided onapproximatelyS905
million of accumulated earnings of subsidiaries and affiliates located out,
side the United'States, which is expected!to be permanently invested
abroad.
and PtifCC,thetompany has agreed to retain ownership of: 100°o of the
voting stock ofPtifCC and'to make periodic payments to P1CC to the
extent necessary to ensure thanits quarterly earnings available for fixed!
charges equal at least 1.25 times its fixed charges. No such payments
were required in 1983.
Condensed financial statements of PMCC at December 31, 1983, in
millions of dollars;follow:
Receivables
Investments
~ t223.1
48.4
Deferredcharges and other assets 4,6
Total assets
Liabilities and stockholder's equity
0
5276.1
Notes payable - S 84.4
Deferred taxes and other accruals 17.4
Long-term debt h~ 54.1
Capital notes due parent
Stockholder's equity 33.1
Total liabilities and stockholder's equity $276.1
4-WO--

Real Estate Operations:
Mission Viejo Realty Group Inc. ("MVRG"), a wholly-owned unconsoli-
dated subsidiary of the company, was incorporatedin 1983whenthe
company reorganized its real estate operations. M V RGcomprisestwo subsidiaries: ?Ylission
ViejoCompany. engaged in community develop-
ment, and the newly-formed Continental Equity thvestments Inc.,
engaged in commercialand'industnal development activities.
The company's investmenDinN1VRGis accounted for by the equity
Operating revenues $258.5
Costs and expenses 218.4
Earnings before income taxes 40.1
Provision for income taxes
Net earnings
20.5
S 19.6
Brands, iFademarks, Patents, and Goodwill:
-
At December 31, 1983: this account included approximately $399
million which is being amortized on a straight-line basis, principally over,
40 years. Cost in excess of net assets of companies acquired prior
to November 1, 1970, is not being amortized because, in the opinion of
Short-Term Borrowing Arrangements:
At December 31, the company's short-term borrowings and relatedaverage
interest rates consist of the following:
(in millions of dollars)
Bank]oans
Commercial paper obligations
Amount reclassified to long-term debt
The company has credit facilities with a number of lending institutions
amounting to approximately$1.4 billion at December 31, 1983. Approxi-
mately $1.2 billion of these facilities remained unused at December 31s
1983. These facilities are primarily maintained to support the company's
commercial paper borrowings. The company maintains bankbalances of
approximately $60 million to support $300 million of the unused facilities
and compensate the banks forservi¢es.Commitment fees, ranging from
1/4 to P/i of Upercent, are paid'to the banks as compensation for $400
million of the unused'facilities:
method, and at December 31, 1983: exceeded equity in net assets by
approximately $44 mdhon, of which $19 million is being amortized:
MVRG's earnings are included in equity in net earnings of unconsolidated
subsidiaries and aftiliates in the consolidated statements of earningg.
Condensed financial statements of MVRGat December31, 1983, in
millions of dollars, follow:
Assets
Real estate heldfor sale andinvestment
Land and offtract improvements
Oth'erassets
$225.3
170.2
Total assets $450.5
Liabilities and stockholder's equity
Payable to parent $121.7
Deferred income taxes
Other liabilities
81.0
Stockholder's equity 222.5
Total liabilities and stockholder's equity $450.5
management, the related investments have not experienced'any diminu-
tion in value. Accumulated amortization was $68.3 million and $56.6 mil-
lion at December 31, 1983!and 1982, respectively.
1983 1982
Amount Average Amounn Average
Outstanding Interest Rate Outstanding Interest Rate
$199.7 8.9% $193.6 10.4%
160.1 10.0%
596.8
(65.9) (790.4)
$293.9 $ -
9.3%m
The company's credihfacilities include revolving credit agreements
and other arrangements which mature after 12 months and enable the
company to refinance short-term borrowings on a long-term basis.
Accordingly, $65.9 million of short-term borrowings at December 31,
1983, and $850.2 million of short-term borrowings and current portion
of long-term debt at December 31, 1982. intended to be refinanced,
have been reclassified to long-term debt.
0000000330

Notes continued
Long-Term Debt:
AVDecember 31.the company's long-term borrowings, exclusive of amounts dite within one year,
consistmfth'e following:
(m millions) ~
Short-term debt, reclassified $ 6519 $ 850.2
Notes:
14%-15114%. payable through 1991
9:55°k,p,ayable 1986
8:65%d, payable 1984
83/4°Po-87/a%, payable through 1998
5,15%u, payable through 1989
Interest at 8'/z%0 until 1985 and aoa fluctuating rate thereafter, payable 1985 to 1988~
Sinking fund, interest from 65Je7o to 91/a%, payable through 2004
$250 million (original issue discount)interest at6°'o, payable 2001,
$200 million (original issue discount).interest at6so, payable 1999
1983 1982'
319.5 400.0
250.0 250.0
700 million Swiss franc loans, interest from 5'/4% to 63/4%, payable 1987 to 1994 318.2
430 million Deutsche mark loans, interest from 6'/a%u to 91/a4'0; payable 1984: to 1990
Interest principally from 6% to 7'!e%u, payable through 2014'
200.0
393.3
160.0
302.0
108.9
475.6
Original issue discounts relating to the $250 million 6% debentures and Aggregate maturities of
long-term debt, excluding short-term debt
$200 million 6% debentures are being amortized over the lives ofthe classified as long-term debt, in
each of the following periods are: 1984,
issues using the interest method, which results in effective interest $266:3 million; 19851$238.5
million;1986, $362.3 milldon: 1987
rates of 15:2% and'14.1%tr, respectivelj^. $102:5 million: 1988, $199.6 million;1989-1993, $836.7
million; and
Total interest incurred on long-term debt, excluding interest on short- 1994-1998, $261.2 milBion.
term debt classified as l6ng-term debt, was $257 million~$263 million,
and $210 million for the years 1983. 1982;and 198L, respectively,
Certain agreements covering long-term debt contain restrictions with Other debt agreements specify
minimum amounts of working capital
respect to paymentaf cash dividends on common stock and purch'ase. and limit the amount of senior
debt which may be issued. AODecember
redemption or retirement of capital shares. At Deeember311983, ap,. 31, 1983, the companywas in
compliance with these agreements.
proximately $2:7 billion of consolidated earnings reinvested inYhe business was free of such
restrictions.
Interest expensed
Interest capitalized
1983 1982 1981
$233.9 $267.2 $258.5
128.8 162.6 110.0
--~~
$362.7 "$429:8' $368:5

Sharea of common stock authorized, issued andoutstanding were:
Balance. January ,1, 1981:
Exercise of stock options and stock units
Authorized Issued 1Yeasun. Outstanding
200,000,000 124,753.051 124,753,051
Issuedin exchange for debentures reacquired~ 339:316
Balance. December 31, 1981 2001000.000 125.401.350
Adjustment of prior-year acquisition
Exercise of stock options and stock units
Issued in exchange for debentures reacquired
Balance. December 311, 1982
Adjustment ofprior-y ear acquisition
Exercise ofstock options and stock units
Issued for acquisition
(16,401) (16,401)
148:348 16,401 164.749'
345,552 345.552'
200,000;000 125,895,250 T-~ 125,595,250:
(4,340( (4,340)
423,786 11,890 435,676
52,738 52,738
(1,396,600( (1,396,600)
200,000,000 126,371,774 (1,389,050( 124,982,724
At Deeember3l19831 3,699,128 shares of common stock were re-
served for stock options and stock units, and 10.000;000 shares of Serial
Preferred Stock were authorizedi none of which have beenissued.

I
F
Notes continued
Stock Plans:
Under stockholder-approved stock option and unit plans. 1,279,295 the appreciation value (the excess
of the market price at the date of
shares of common stock of the company remain available to be granted exercise over the markecpriee
at the date of grant) in the form of stock
to employees. Uhder the optionplans, common stock of the company or stock and cash. Appreciation
val ue may be receive d with respecv
has been made availableior purchase by employees at market prices on to the equivalent of b0°ib of
the unit s granted. At Dec ember 31. 1983,
dates of grant. Under the unit plan, a holder may elect to purchase options and units for L882;911
shares were exercisa ble.
shares of common stock at market prices omd8tes ofigrant or to receive
Per Share Under Option. Per Share
Exercised Price Range End of Year Price Range
1983:
Units 324,801 530.03451.81 1,429,989 $30.03-551.81
Options 204,021 522.22451.44 989,844 $22.22.558.06
1982:
Units 121,542 $30.03351.81 16754,790 $30.03-S51.81
Options 51.450 $22.22-530_97 806.083 822.22-651.44
1981:
Units 33;808 $30.03:532.56 1',902:685 $30.03-S51.81
Options 89;986 325.25.530.97 5264210 $22.22-530.97
Earnings per Share:
Earnings per common share are calculated on the weighted'average 126,044,770, 125,565,555, and
124,924,608 for the years 1983. 1982,
number of shares of common stock outstanding for each year, which was and 1981, respectively.
Prn Tax Earnings and Provision for Income Taxes:
(in millions) 1983 1982 1981
Pre-tax earnings:
United States i1,471.7 $1,166.5 $ 916.9
Outside United States 113.1 133.7 151.2
Total S1584.8 $1300.2 $1,068.1
Provision for income taxes:
Uttited States federal:
Current i 416.0 $ 291.5 $ 214.3
Deferred 170.8 123.2 104.8
586.8
P'1 414.7 319.11
State and local
60.4
61.3
43.5
TotallUnited States
Deferred
Total outside Uhited States
Total provision for income taxes
.X__a 647.2 476:0 362.6
31.4 19:4 25.0
2.7 23.0 0.8
34.1 42.4 45.8
i 681.3 $ 51d:4 $ 408.4'

Deferred tax expense is primari)y attributable to the tax benefit
derived from the excessof tax over book depreciation, The effective income tax rate on consolidated
pre-tax earnings differs
ftomthe U.S, federal statutory , rate for the following reasons:
°", to To to % to
(in millions of dollars) Amount Pre-tax Amount Ptetax Amount Pre-tax
Provision computed at U.S. federal statutory rate
ofreported'pre-taxearnings $729.0 46.0a9o 5598.1i
Increases (decreases) in the provision resulting from:
Investment tax credit (39.5) (2.5) (70.3)
Inclusion of equity in net earnings of unconsolidated'
subsidiaries and affiliates in pre-tax earnings (38.0) (2.4) (32.8)
Income taxed at other than U.S. federal statutory
rate and not expected to be subject to U.S, tax in
the foreseeab'ie future
State and local income taxes, net of
federalhax benefit 32.6 2.1; 33.1
Other (4.6) (0.3) 2.3
Provision as reported: $681.3 43.0% S518.4'
46.Co S491.3 46.0%
(5.4) (66.3) (6.2)
(2.5) (26.7) (2.5)
1
I 39

Worldwide tobacco and domestic beer represent the primary segments
of the company's operations. Other products unchtde soft drinks and in-
dustri.al products. The company's operations outside the United States,
which are predominantly in the tobacco business, are organized into
geographical regions for management responsibiHty; w tti (iurope being
the most significant.lhtersegment transactions are nonreportedsepa-
rately since they are not material.
Operating profit calculated for purposes of segment reporting is
Data by Product Line for the years ended December 31,
Equity in net earnings of unconsolidated subsidiaries and4f5liaaes
Amortization of'goodiwill and trademarks
Operating income of operating companies
Depreciation expense:
Investments in unconsolidated subsidiaries and affiliates
Capital additions:
Tobacco
Beer
operating income of operating companies less equity in netearnings of
unconsolidated subsidiariesand affiliates and reduced by the amounts
ofamortizat on of goodwill and trademarks included in other deductions,
net in the consolidated statements of earnings.
Identifiable assets by segment are those assets that are used in the
company's operations in each segment. Reportable segment data recon-
ciled!to the consolidated financial statements are presented below.
$ 9,094.9 $ 7,821.8 $ 7,082.3
2,935.5 2,941.3 2,850.2
945.5 822.9 789.8
512,975.9 $11,586 .0 $10,722:3
12.2 12.2 12:2.
S 1,958.0 $ 1,715.7 $ 1,446.2
S 5,114.3 $ 5,070.7 $ 4,781.1
2,138.9 2,113.7 2,022.1
1,007.3 979.4 958.1
~--~- -~~
8,260.5 8,163.8 7,761.3
11,184.1 1,197.1 1,138.8
222.4 261.2 215.0
S 9,667.0 $ 9,622.1 $ 9,115.1

Data by Geographi¢aliRegionior the years ended Decemtier 31
(in millions) 1983 1982 1981
Operating revenues:
United States
-Domesttc S 9,303.1 $ 8,007.7' $ 7,311.9
-Export 969.5 978.0 833.5
Europe 2,170.7 2,033.6 2:056.4
Other 532.6 566.7 520.5
512,975.9 $11.586.0 $10,722.3
Operating profit:
UnitedStates S 1,804.2 $ 1,513.4 $ 1,241t9
Europe 67.3 125.0 137.9
Other (8.3) (6.1) (3.9)
1,863.2 1,632>3 1,375.9
Reconciliation:
EqUity in net earnings of unconsolidated
subsidiariesandaffiliates 82.6 71.2 58.11
Amortization of goodwill and trademarks
12.2
12.2
12.2
Operating income of operating companies $ 1,958.0 $ 1,715.7 $ 1,446.2
Identifiable assets:
United States S 6,928.5 $ 6,678.3 $ 6,3111,4
Europe 1,162.1 1,304.2 1, 2'71.5
Other 169.9 181.3 178.4
8,260.5 8,163.8 7,7611.3 I
Investments in unconsolidatedsubsidiaries and affiliates 11,184.1 1,197.1 1,138.8
Corporate assets 222.4 261.2 215.0
Totalassets $ 9,667.0 $9,622.1 $ 9,115.1'
~ Q
0
Q
Q
Q
c
~

- -- . ` ... .~ _... a MCEMI-W
The company andcertain of its subsidiaries have pension plans covenng to 30',years. The company
makes annuah contributions to the plans equal
substantially all their employees. including certain employees in coum to the amounts accrued for
pension expense. The plans are qenerally
tries outside the United States. Total pension expense for 1983, 1982, funded with',mdeoendent
trustees. A comparison of accumulated plan
and'1981 was $94.0 millian, $88.1 million; and $75.6 million. respec- benents with net assets tor
detined benetit plans follows:
tively, including amortization ofpriorservice costs overpertods oi.up
Actuarial present value of accumulated plan benefits:
Netassets available for benefits
The assumed rate of return used in determining the actuarialipresenu
value ofaccumulated plan benefits wasprincipaily 7.5°b for both 1983
and 1982.
(in millions) i
Depreciation expense
Rental expense
Commitments for property, plant, and!equipment $160.0
Quarterly FtnanclalResults (Unaudited):
(in millions, except per share amounts)
1982
$249i9.
$ 59:4
For quarter endbd: Mar. 3t June 30 Sept. 30 Dec. 31 Year
1983
Operating revenues
Gross profiti
Net earnings
Per share:
$3,021.3 $3,399.6 $3,464.1, $3,090.9 $12,975.9
907.8 1,065.6 1,147.7 1,001.7 4,122.8
186.0 220.2 285.9 211.4 903.5
.600 .725 .725 .725 2.775
64314-54 67314-55'fh 67112-57'la 7231.-663f. 7231a54
;MWI
Operating revenues W $2,773.6: $3,023.5 $3.096.3 $2,692.6 $11 586.0
.Gross profit
895.1 3,656.1
Net earnings `& 167.7 189.4 250.0
Per share:
174.7 781.8
Earnings 11.34 1.51 1.99 1.39 6.23
Dividends paid .500: .600: .600 .600: 2.300
common stock.
Market price high,low
The principal stock exchange on which the company's common stock
(par valite $1 per share) is listed is the New York Stock Exchange. At
January 31, 1984, there were 30~783 holders of record of the company's
8388 9376 9846
503fe-441ls 5351a-47 59441h 6731453sPe 67314-441/e
(A) The sum of quarterly amounts does not equal the yearlyamounr
due to rounding.

t
Report of Ind'ependent Certified Public Accountantss
To the Board of Directors and Stockholders of
Philip hlorris Incorporated:
We have examinedthe consolidated balance sheets of PHILIP MORRIS
INCORPORATED and Consolidated Subsidiaries as of December 31,
1983 and 1982, and the related consolidated'statements of earnings,
stockholders' equity and changes in financial positionioreach of the
three years in the period ended December, 31, 1983. Our examinations
were made in accordance with generally accepted auditing standards
andi accordingly, included such tests of the accounting records and
such other auditing procedhres as we considered necessary in the
circumstances.
In our opinion, the financial statements mentioned above present
fairly4he financial position of'Ptiilip Morris Incorporated and consolida-
ted subsidiaries at December 31, 1983 and1982and the results of their
operations and the changes in their financial position for each of the
three years in the period ended December 31, 1983. in conformity with
generally accepted aceountingprinciples applied on a consistent basis
after restatement for the change, with which we concuri in the method
of accounting for real estate operations as discussed in the notesto
consolidated!financial statements.
Coopers & Lybrand
New York, New York
January 24,1984
Company Report on Financial Statements:
The consalidated financial statements and all related financial linforma-
tion herein are the responsibulity of the company. The financial state-
ments, which include amounts based onjutdgments, have beetrprepared
in accordance with generally accepted accounting principles. These
principles have been consistently applied except for the change in the
method of accounttngfor real estate operations as described in the
notes to consolidated financial statements. Other financial information
inth'e annual'report is consistent with that in the financial statements.
The company maintains a system of internal controls which it
believes provides reasonable assurance that transactions are executed in
accordance with management's authorization and properly reeorded,
that assets are safettuarded, and'tiiat accountability for assets is main-
taioted. The system ot internal controls is charactertzedby a control-
oriented environment wtthm the company which includes written
policies and procedures, careful selection andtratntng of personnel,
and examinations by a professional statf of internal auditors.
Coopers & Lyb'rand, tndependent certtfiedpublte accountants, have
examined and reported on the companq `s consoiidated financial state-
ments. Tiheir examinations were pertormed in accordance with generally
accepted auditing standards and included studies and evaluations of
internal accounung controls to the extent deemed necessary by them.
The A'udinCommittee of the Board of Directors, composed of five
non-managementdirectors, meets periodically with Coopers & Lybrand,
the companys internal auditors and management representatives to
review internal laccounting controli auditing and'financial reporting mat-
ters. Bbth Coopers & Lybrand and the internalauditors have unre-
stricted access to the 2iudioCommittee and'may meet with it without
management representatives being present.

Board of Directors
Thomas F. Ahrensfeld"
Senior Vice Presidentiand
General Counsel
James C. Bowling 4
Senior Vice President. Assistant
to the Chairman of the BoardJ
and'Director of Corporate Affairs
AlffedBrittain III
Chairman of Bankers Trust
Company, New York, NY
Dr. Harold Brown
Visiting Professor
of National Security Affairs,
The Johns Hopkins University
School ofAdtianced
International Studies,
Washington, DC
Dn Jose Antonio Cordidb-Freytes
Member ofBetancourt, Cordido
and Associates, Caracas,
Venezuela, Attorneys, and
President of C.A. Tabacalera
Nacional
Hugh Cullman t:s
Group Executive Vice President
and Chairman andCh'ief Executive
Officer, Philip Morris U.S.A.
Joseph F. Culltnan 3rd 1.2 Chairman of the Executive
Committee
William A. Donaldson t. T3
Chairman and Chief Executive
Officer of Donaldson Enterprises
Incorporated, New York, NY -
Paul W.Douglas l
Chairman and Chief Executive
Officer of The Pittston Company,
Greenwich. Cr
Jane Evans
Executive Vice Presidenti
Fashion of General Mills, Inc.,
New York. NY
Clifford H. Goldsmith 12s
Vice Chairman of the Board
Robert E.R.HunUey 234
Executive Vice President of
Best Products Co., Inc.,
Richmond. VA
JohnT. Landry 4
Senior Vice President and
Director of Marketing
Jacques G. Maisonrouge 34
Senior Vice President of
IBM Corporation, Armonk, NY
Hamish Maxwell 11243:e
President and'Chief Operating
Officer
Ross R. Millhiser1z5
Vice Chairman of the Board
T. Justin Moore, Jr. 1,2,4
Chairman n of Dominion Resources,
Inc., Richmond, VA
John A. Murphy trs.e
Group Executive Vice President
and Chairman and Chief Executive
Officer, Miller Brewing Company
Shepard P.Pollack'
Vice President and President,
and Chief Operating 6fficer,
Philip Morris U.S.A.
John S. Reed 1123
Vice Chairman of
Citicorp,and Citibank, N:A.,
New York: NY
Hans G. Storr 2
Vice President and
Chief Financial Officer
George Weissman 1-1,e
Chairman of the Board and
Chief Executive Officer
Margaret B. Young 34
Chairman of the Whitney M.
Young, Jr. Memorial Foundation,
New, York, NY
George V. Comfort
Director Emeritus ,
H; Robert Marschalk z,;'
Director Emeritus
Richard W. Dammann
Member, Advisory Board
Edward Lasker
Member, Advisory Board
Member of Executive Committee
Joseph F. Cullman3rd, Chairman
ZMember of Finance Committee
Ross R. Millhiser. Chairman
3 Member of Audit Committee
Robert E. R. Huntley, Chairman
Member of Committee on Public
Affairs and Social Responsibility
James C. Bowling;Chairman
Member of Office ofthe Chairman
George titieissman, Chairman
Member of
Office of the ChiefExecutive
George Weissman
John A. Murphy
Ross R: Millhiser
&NE
Hamish.llaxviceu
Hugh'Cuuman
CWford H. Goldsmith

Officers
....,~..-a...~..~r.~... _.....,._._....._
~.~.._.~.....r
Officers of the Corporation
George Weissman
Chairman of the Board and
Chief Executive Officer
Clifford H. Goldsmith
Vice Chairman of the Board
Ross R. Millhiser
Vice Chairman of the Board
Hamish Maxwell
President and
Chief Operating Officer
Hugh Cullman
Group Executive Vice President
John A. Murphy
Group Executive Vice President
Thomas F. Ahrensfeld
Senior Vice President and'
General Counsel
James C. Bowling
Senior Vice President, ,Assistant
to the Chairman of the Board,
and Director of Corporate Affairs
John T. Landry
Senior Vice President and'
Director of Marketing
William I. Campbell
vice President
Robert H. Cremin
Vice President
Eugene J.T. Flanagan
Vice President, Secretary, andi
Associate General Counsel
Edward W. Frantel
Vice President
Wdliam K. Howell
Vice Presideot
Jetson E. Lincoln
Vice President, Planning
William D. McCoy
Vice President
R. William Murray
Vice President
Wdllam J. OICOnnor
Vice Fresidenti Administration
and Human Resources
Shepard P. Pollack
Vice President
F. Harrison Poole
Vice President and Treasurer
Philip J. Reilly
Vice President
James A. Remington
Vice President
Frank E. Resnik
Vice President
Carlos E: Salguero
Vice President
Thomas B. Shropshire
Vice President
WilliamC.Smiy
Vice President and!Controller
Richard L. Snyder
Vice President
Hans G. Storr
Vice President and'Chief
Financial Officer
Lauren S. titidliams
Vice President
Alexander Holtzman
Associate General Counsel
George P. Hibbard
Deputy Treasurer
Herbert Millington
Deputy Treasurer
Norman J. Treisman
Deputy Treasurer
Eric G. Dalrymple
Assistant Treasurer
Edward G. Silcock
Assistant Treasurer
John C. Lino
Assistant Controller
Horace W. Pierpoint
Assistant Controller
Robert H. Souther
Assistant Controller
Robert A. White
Assistant Controller
James T. Bteedlove
Assistant Secretary
Bernadette T. Fee
Assistant Secretary
Officers of the Corporate
Staff and of the
Tobacco Technology Group
Bruce S. Brown
Staff Mce President and
DirectorTaxes
Michael A. DeMita
StaffVice President,
Washington Relations
Wallace G. Lloyd
Senior Vice President and
Technical D'vector,
Tobacco Technology Group
Donal P. O'Brien
Vice President,
International Services.
Tobacco Technology Group
Arthur R. Pasquine
Executive Vice Presidenti
Tobacco Technology Group
Frank E. Resnik
President.
Tobacco Technology Group
Frank A. Saunders
Staff~'~ice President,
Corporate Relations and
Communications
Dr. Robert B. Seligman
Vice President,
Research and Development,
Tobacco Technology Group
William K. Transue
Staff Vice President.
Personnel
John van Harn
Vice President, Leaf,
Tobacco Technology Group
Philip Morris U.S.A.
Hugh Cullman
Chairman and
Chief Executive Officer
Shepard P. Pollack
Presidentand
Chief Operating Officer
William 1. Campbell
Executive Vice Presidenti
Marketing
James A. Remington
Executive Vice President;
Operations
R. Nelson Beane
Senior Vice President.
Finance and Admunistration
Fred J. Laux
Senior Vice President,
Personnel
Albert J1 Bissmeyer III
Vice President, Merchandising
Vincent J. Buccelato
Vice President, Sales
W. John Campbell
Vice President, PlantiOpetations
Hawes B. Coleman
Vice President, FieldSales
0. Witcher Dudley
Vice President, Leaf
Robert A. Fitzmaurice
Vice Fresidenr,
Brand and Promotion
TnhnJi RiIGa~ "" ~ ...
Vice President, National!Accounts
Dr. Max Hausermann
Vice President,
Research and Development
Alexander Hbluman
Vice President and
General Counsel
J. Paul Jeb Lee
Vice President,
Marketing Services
F. Robert Kurimsky
Vice President.
Mformation Services
Stanley S. Scott
Vice President, Public Affairs
George W. B. 'Iaylor
Yce President,
Engineering and Planniotg
mes L. Thompson, Jr
Vice President. Media

I
. .:._...k~ ~w.-.-~i...-..Y_~.~_.~_:~.-.~....-d.-._.:.,-~~.<.~Rusx.ri~i..:.S-
--`~~-~L~.~L.b~s~~,.h._--::.:..._..t~~_~:_~~.:_
Philip Morris International
R. WilCiam Murray
President and
Chief Executive Officer
Geoffrey C. Bible
,Executive Vice President
Carlos E. Salguero
Executive Vice President
Richard L. Snyder
Executive Vice President
Aleardo G. Buzzi
Vice President
Mary W. Covington
Vice President
Andreas Gembler
President,
Seven-Up International
John G. Gibson
Vice President
Marc Goldberg
Vice President
Staffan Gunnarsson
Vice President
Ehud Houtminer
Vice President
Richard A. Hutchinson, Jr.
Vice President
Thomas M. Kearns
Vice President, Finance
Lee Pollak
Vice President
George D. Riemer
Vice President, Personnel
Walter Thoma
Vice President
Josd de Ja Torriente
Vice President
William H. Webb
Vice President
Andrew, Whist
Vice President,
Corporate Affairs
Paul T'dJer
Controller
Miller Brewing Company
John A. Murphy
Chairman and
Chief Executive Officer
William K. Howell
President and
Chief Operating Officer
Lauren S. Williams
Executive Vice President
Thomas B. Shropshire
Senior Vice Presidentand
Treasurer
Dr. Vincent S: Bavisotto
Vice President
Brewing and Research
William W. CatGin
Vice President,
Brand Management
Warren H. Dunn
Vice President and
General Counsel
Alan G. Easton
Vice President,
Corporate Affairs
Thomas A. Fulrath
Vice President,
Personnel!
Leonard J. Goldstein
Viee President, Sales
Larry K. Neuman
Vice President, Material Flow
William A. Saupe
Vice President, Planning
and Development
Allen A. Schumer
Vice President,
PI'ant Operations
Ronald R. Strain
Vice Presidentand
Controller
GeorgyN. Tarala
VicePresident, Engineering
Charles A. Whipple
Vice PresidentDirector of
National Retail'Sales
Raymond E. Jones. Jr.
Associate General Counsel
and Secretary
Carroll A. Bodie
Assistant Secretary
William G. Schmus
Assistant Secretary
The Seeen+Up Company
Edward W, Frantel!
President and
Chief Executive Officer
Gerard J. Martin
Executive Vice President,
Foods Group
Charles W. Schmid
Executive Vice President,
Soft Drink Group
Edward P. Callahan
Senior Vice President,
Administration
J. StewartBakuia
Vice President,
General Counsel and Secretary
Arnold F. Larson
Vice President,
Packaged Beverage Division
George R. Lewis
Vice Ptesident, Finance
Guy L. Smith IV
Vice President,
Corporate Affairs
Philip Morris Industrial
William D. McCoy
President and
Chief Executive Officer
Alan G. Wernick
Senior Vice President
Thomas J. Contrucci
Controller
Mission Viejo Realty Group Inc.
Ph'ilip J. Reilly
President and
Chief Executive Officer
James G: Gilleran -
Executive Vice President
Jack G. Raub
Executive Vice President
James G. Toepfer
Executive Vice President
James L. Huesman
Senior Vice President and
Treasurer
William K. Smith
Vice President and Secretary
Robert P. Swank
Vice President
Danette S:Fenstermacher
Controllpr
Philip Morris Credit Corporation
Hans G. Storr
President
- Norman J. Treisman
_ Senior Vice President
]ames T
Breedlov
.
e f ti~
Vice President and Secretary
George P. Hibbardl
Vice President
Dennis]. Floam 1
Director of Finance = ~*?~i
Eric G. Dalrymple
Treasurer-Credit
Edward G. Silcock
Treasurer-Finance
Katherine P. Wickham
Conttoller

ey
General Corporate Information
Corporate Headquarters:
Pliilip Morris Incorporated
120 Park Avenue
New York, New York 10017
(212) 880-5000
Operating Company
Headquarters:
Philip Morris U.S.A.
120 Park Avenue
New York, New York 10017
Philip Morris International
120 Park Avenue
New York, New York 10017
Regionaf Headquarters:
Philip Morris EEC
Brillancourt
1006 Lausanne
Switzerland
Philip Morris EFTA, Eastern
Europe, the Middle East & Africa
Place Chauderon 4
1000 Lausanne 9
Switzerland
Philip Morris Latin America/Iberia
Centro Colon
Marques de la Ensenada, 16
Madrid 4
Spain
Philip Morris Asia, Inc.
25th Floor, United Centre
95 Queensway, Central
Hong Kong
Philip Morris (Australia)'Limited
One Little Collins Street
Melbourne, Victoria 3000
Australia
Benson & Hedges (Canada) Inc.
600 Rue de Lagauchetiere, West
Suite 2800
MontrealiQuebec H3B 4M1
Canada
Seven-Up dntemational
120 Park Avenue
New York, New York 10017
Miller Brewing Company
3939 West Highland Boulevard
Milwaukee, Wisconsin 53201
The Seven-Up Company
121 South Meramec
St. Louis, Missouri 63105
Philip Morris lndustrial
100 Park Avenue
New York, New York 10017
Mission Viejo Realty Group Inc.
26137 La Paz Road
Mission Viejo, California 92691
Philip Morris Credit Corporation
100 Park Avenue
New York, New York 10017
Annual Meeting:
The annual meeting of stock-
holders of Philip Morris Incor-
porated will be held on April25,
1984, at the Philip Morris
Manufacturing Center, 3601 Com-
merce Road; RichmondJ Virginia.
Form 1O-K:
The company's annual report on
Form 10~K, which will be fded
with the Securities and Exchange
Commission, will 'be available
to stockholders in April upon
written request to:
Eugene J.T. Flanagan, Secretary
Philip Morris Ihcorporated
120 Park Avenue
NewYork, New York 10017
7ransfer Agents and
Registrars:
Morgan Guaranty Trust
Company ofNew York
30 West Broadway
New York, New York 10015
United Virginia Bank
Box 26665
Ri¢hmond, Virginia 23261
Dividend Reinvestment
Agent:
Morgan Guaranty Trust
Company of New York
Divide ndReinvestment Plan
P.O. Box 3506
Church Street Station
New YorkNew York 10008
Stock Exchange t]stings:
New York
Amsterdam
Basel
Frankfurt
Geneva
Lausanne
Paris
Zurich
NY Stock Exchange
Symboh ,M0
Auditors:
Coopers & Lqbrand
1251 Avenue of the Americas
New York, New York 10020
Annuat Report Papen
Paper stock used in this report
is made by PI'ainwdl Paper
Company, a division of Philip
Morris Industrial.
Cover: :Kashmir Gloss 808.
Text: Kashmir Gloss 100N
DesiRn: CherwseRf GeismsrAY-tef
Plincipt Phutof .mVM':
Catole Cutner, Rter Kane. Bi7 Kelly.
Pnatedtn U.S.A. by CaseHq{.

0 . v }

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