NYSA TI Single-Page 4
o _95 _u_ler Golds_ein Bs Ross l_. Cigarette smoking in pregnancy: its influence on birth weight and
Abstract
Ferguson DH, Hor~ood LJ~ Shannon FT. Smoking during pregnancy. NZ Hed J 1979; 89: 41-43.
Fields
- Named Organization
- Abbott Laboratories
- Adventist Church
- Advertising Association
- AFL-CIO (American Federation of Labor/Congress of Industrial Organiza)
Labor Union- American Academy of Pediatrics
- American Cancer Society
- American Economic Association
- American Health Foundation (Health Research)
Plaintiff- American Lung Association
Voluntary health organization concerned with fighting lung disease, promoting lung health and advocating clean air, indoors and out.- American Tobacco Company
- ASH (Action on Smoking and Health)
Action on Smoking and Health- Associated Press (AP) (National Uniform Press Service)
- British Thoracic Society (recommends spirometry for smokers)
- British-American Tobacco Co Ltd (British-American Tobacco Co. Ltd.)
British-American Tobacco Company Limited was a operating group under B.A.T. Industries P.L.C. in 1985.- Brown & Williamson Tobacco Corp.
Brown & Williamson Tobacco Corp.- Californians for Common Sense
- Californians for Nonsmokers' Rights (Americans for Nonsmokers rights precursor)
Precursor organization to Americans for Nonsmokers Rights- Canadian Cancer Society
- Centers for Disease Control and Prevention (CDC)
- Chrysler Corporation
- City Hospital (California)
- City University of New York (CUNY)
- Civil Aeronautics Board (Ruled on smoking in U.S. airplanes)
- Clinical Research (scientific periodical)
- Commercial Union
- Dell
- *Department of Health and Human Services
- Department of Health and Human Services (HHS)
- *Department of Health, Education, and Welfare (HEW) (use United States Departmen (use @hew_dept)
- Education Department (ED)
- EEC (European Economic Community)
European Economic Community- Federal Communications Commission (U.S. government agency regulating TV, radio)
Enforced the Fairness Doctrine against the tobacco companies; required time be provided on TV, radio for anti-smoking commercials.- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.- Federal Trade Commission (FTC)
- Food and Agricultural Organization (Branch of the U.N. that leads efforts to defeat hunger)
- Food and Drug Administration (FDA)
- Gallup Organization (Polling firm)
formerly known as Gallup & Robinson, Inc. (1975)- General Counsel
- George Washington University
- Health Examination Survey (For the National Center for Health Statistics)
- Indian Health Service
- Institute of Psychiatry (London)
- International Union Against Cancer
- Karolinska Institute
- Lancet
- Liggett & Myers Inc. (Pioneer in the generic cigarette business)
Cigarette manufacturer; Pioneer in the generic cigarette business; L&M is the manufacturer of Chesterfield, Decade, Dorado, Duke of Durham in 1958, Eagle, Eve, L&M, Lark, Pyramid and Stride cigarettes- Los Angeles Times
- Merit Systems Protection Board
- Ministry of Health (Located in Singapore)
- National Bureau of Economic Research
- National Cancer Society
- National Center for Health Statistics (Keeps statistics on health-related matters)
Plaintiff- National Health Service
- National Heart Lung and Blood Institute
- National Institute on Drug Abuse (An addiction research center in Baltimore, MD)
An addiction research center located in Baltimore, MD- National Institutes of Health
- National Institutes of Health (NIH)
- National Interagency Council on Smoking and Health
- National Science Foundation
- New Jersey Bell Telephone Company
- New York Times
- Office on Smoking and Health
Responsible for creating reports on the health effects of smoking. Created by the Public Health Service.- Philip Morris & Co. Ltd. (Cigarette manufacturer, incorporated in U.S. in 1902)
Philip Morris & Co. Ltd.., was incorporated in New York in April of 1902; half the shares were held by the parent company in London, and the balance by its U.S. distributor and his American associate. Its overall sales in 1903, its first full year of U.S. operation, were a modest seven million cigarettes. Among the brand offered, besides Philip Morris, were Blues, Cambridge, Derby, and a ladies favorite name for the London street where the home companies factory was located - Marlborough.- Preventive Medicine (periodical)
- Psychopharmacology (scientific periodical)
- Public Health University (Located in Bangkok, Thailand)
- R.J. Reynolds Corporation (second tier subsidiary of RJR Industries)
- R.J. Reynolds Tobacco Co. (Cigarette manufacturer (Camel, Winston, Doral))
Cigarette manufacturer (Camel, Winston, Doral)- Response Analysis (survey conductors located in Princeton, N.J.)
- Roper Organization (Consumer Research/Public Relations Org.)
Interested in finding out what drives consumer behavior; surveys consumers on their prime areas of concern; assists corporations with reputation-building and public image based on its findings.- Royal College of Physicians (Monitors the quality of Canadian/U.K. medical education)
- Sacramento Bee
- San Francisco Examiner
- Senate
- Southern Illinois University
- St. Paul Hospital (Dallas, Texas)
- Standard Asbestos
- Statistics Canada (Federal Statistics Canada)
- Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).- U.S. Department of Agriculture
- United Nations
- United States Tobacco Company (Producers of Copenhagen/Skoal chewing tobacco)
Producers of chewing tobacco- University of Arizona
- University of British Columbia (Located in Vancouver, British Columbia, Canada)
- University of California Los Angeles (UCLA)
- University of California San Francisco
- University of London
- University of Manitoba
- University of Massachusetts
- University of Miami School of Medicine
- University of Oslo
- University of Pennsylvania
- Veterans Administration
- Wall Street Journal
- WHA
- World Conference on Smoking and Health
- World Health Organization (Concerned with global public health)
International organization concered with public health worldwide- WRA (Worldwide Regulatory Affairs - branch of Philip Morris corp.)
Worldwide Regulatory Affairs- WRO (PM's Washington Relations Office (1994))
1994 PM's Washington Relations Office- Yale Law Journal (periodical)
- Adventist Church
- Named Person
- Bailey, William E.
- Banzhaf, John F., III (Exec. Dir. Action of Smoking & Health (ASH))
Executive Director of Action on Smoking and Health (ASH).Professor of Law at Georgetown. Banzhaf succeeded in using the Fairness Doctrine to get cigarette commercials off television in 1968. See Banzhaf FCC, 405 F, 2d 1082 (D.C. Cir. 1968) (affirming FCC ruling that radio and television stations must devote a significant amount of broadcast time to case against smoking). His telephone number is (202) 659-4310. The big focus in past years has been to force OSHA to enforce smoking bans, per Matt Bars. ASH publishes Smoking and Health Review bulletins. "A leading anti-smoking activist" (Chic. Sun-Times 6/23/93). Action on Smoking and Health is located at 2013 H Street, N.W., Washington, D.C. 20006. (Castano Expert List) See Action on Smoking a Health, TTLA Almanac - Names.- Button, Dee
- Carnes, Betty
- Coate, Douglas
- Colle, Royal
- Court, Paris
- Dow, Merrell
- East, Robert
- English, Barbara
- Fair, Russel
- Fairbanks, Leland L.
- Field, Marvin
- Friend, James
- Garner, Donald W
Plaintiff- Gerace, Terence A.
- Glantz, Stanton
- Glantz, Stanton A.
- Greene, Bill
- Grefe, Ed
- Grossman, Michael
- Hall, Lawrence W., Jr. (RJR Marketing)
Worked for RJR Tobacco Co. as a Sales Representative, MR Analyst from 1968- , Director of Marketing Development in 1980, Vice President of Brands Marketing in 1981, Vice President of Marketing Development in 1982, and for RJR International Inc. from 1977-1980. (Source: RJR Who's Who NMLRP)- Harris, Jeffrey Earl, M.D., Ph.D. (Associate Prof, Harvard Medical School)
Harris went through company documents and old medical-journal articles regarding the scope of the tobacco companies' early knowledge about the hazards of smoking. He testified regarding media and scientific state-of-the-art about smoking.- Heller, Julia
- Ill, F. Banzhaf
- Jarvik, Murray E., M.D. (Nicotine expert)
Plaintiff- Jenkin, Patrick
- Labs, Leo
- Larson, Hal
- Leathar, D.S.
- Leu, Robert E.
- Looman, David
- Loveday, Paul L.
- Mah, Russell
- Mai, Russell
- Mann, Allison
- Mar, Russell
- Mcdowell, Jack
- Miller, George
- Miller, Gus
- Number, Grant
- Padberg, Eileen
- Patel, U.A.
Defense- Pfeiffer, Paul N.
- Rabkin, Simon W.
- Raphael, Adam
- Raw, Martin
- Rhoads, Jonathan
- Rubin, Sylvia
- Samson, Yolande
- Schneider, Lynne, Ph.D. (Researched effect of anti-smoking campaigns on smoking behav)
- Schneider, Nina G.
- Schwartz, Jerome L.
- Scott, Kenneth E.
- Shannon, Michael E.
- Shields, Brooke (Actress, featured in anti-smoking ads)
- Shimp, Donna M.
- Steinfeld, Jesse
- Tarrance, V. Lance
- Terry, Luther Leonidas, M.D. (Surgeon General, 61-65, U of Pennsylvania, Anti-Tobacco Expe)
Luther Terry was former Surgeon General of the United States Public Health Service from 1961 to 1965. Terry was emeritus professor of Research Medicine at the University of Pennsylvania School of Medicine in 1984 (E. Whelan 1984).- Tuchman, Barbara
- Woodward, Richard
- Worthington, Paula
- Young, George
- Yu, Peter
- Banzhaf, John F., III (Exec. Dir. Action of Smoking & Health (ASH))
- Master ID
- TI08350674-1466
Related Documents: - Date Loaded
- 18 Jul 2005
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Document Images
o
~95
~u~ler ~, Golds~ein Bs Ross l~. Cigarette smoking in pregnancy: its
influence on birth weight and perlnatsl mortality. Br Hed J [Clln Res]
1972 ~pr l: 127-130.
Ferguson DH, Hor~ood LJ~ Shannon FT. Smoking during pregnancy. NZ Hed J
1979; 89: 41-43.
Baric L, MacArthur C. Health norms in pregnancy.
1977; 31: 30-38.
Br J Prey Soc Med
Don.van JW. Randomised controlled trial of the anti-smoking advice in
pregnancy. Br J Prev Soc Med 1977; 31: 6-12.
Danaher BG, Shisslak CM, Thompson CB, Ford JD, A smoking cessation
program for pregnant women: an exploratory study. Am J Public Health
1978; 68: 896-898.
Baric L, HacArthur C, Sherwood M. A study of health education aspects
of s.moklng in pregnancy. Hygie 1976; 19:1-17 (supplement).
Bernstetn DA. Modification of smoking behavior: an evaluative review.
Psychol Bull 1969; 71: 418-440.
T108351072

REED TO KNOW
#endy J. Moreton, B.Sc.
Robert East, D.Phil.
~ingston Polytechnic
School of Sociology
Penrhyn Road, Kingston upon Thames
Surrey KTI 2EE, England
N~nat should we be saying to smokers in mass communications?
Do we need to change our message for different target groups?
A study conducted by the authors has explored the process of giving-up smok-
ing by measuring the beliefs and feelings of reluctant smokers about quit-
ting; the subjects were clients at a clinic. By using repeated measures,
evidence was obtained of the changes in these beliefs and feelings during
the process of stopping and remaining abstinent. This paper will discuss
that part of the study which looked at changes prior to stopping smoking.
There is ample evidence that the beliefs and feelings that people have are
closely related to their chosen behaviour (I). People consider the expected
outcomes of their possible options and weigh up the associated gains and
~osses. An understanding of a smoker's beliefs about giving-up should
therefore be a good guide for new initiatives in persuasive and support
.iterature. This theoretical perspective (2,3) has formed the basis of the
:.ew national report on smoking cessation attitudes prepared by the Office of
Population Censuses and Surveys in London (4). Notice that it is giving-up
s~oking not smoking itself with which we are concerned. This means we
highlight the short term negative outcomes which tend to be forgotten when
general issues of smoking are investigated.
Some smokers are better prospects for cessation than others. Those who are
most likel~ to be receptive to m~ss communications should be studied, but it
is difficult to define such a ~roup. It was assumed that those enrolling in
a clinic would contain a large proportion of dissonant or reluctant smokers
who would be prepared to listen to facts and methods about stopping. Such a
group should provide a better ~uide for designing effective communication
than the ~eneral population of smokers which contains many people who are
unlikely to chan~e. It is recognised, however, ~hat clinic populations may
contain more people who are heavily dependent on nicotine, highly anxious or
strongly socially oriented and these biases may affect the generality of our
Address for correspondence: Wendy J. ~oreton, Bealth Education Department,
North East Essex ~ealth Authority, Central Clinic, High Street, Colchester
CO1 IUJ, England.
T108351073

results. The annlyses were subdivided by sex as it was suspected that there
might be a cognitive basis to the differential success rates often reported
for men a.d wo~en.
There are two types of influence that can be expected to impact on the beha-
vlour of reluctant smokers {2,3,5). Firstly, personal attitudes, i.e.
expec~ti0n~ "'a&ou~ giving-up such as, 'Would I gain a sense of
achievement~", and the consequent gains or losses - "How good would a sense
of achievement beT". Secondly~ perceived social pressure, i.e. normative
pressure from significant others, from close relatives, close friends and
These:-~'~£afluences would be expected to combine to influence smoking
cessation. In our findings, an indication of this combined influence, which
al$~"'~e~k~ duration of abstinence, was personal obligation, i.e. "I
ought:tb g~Lup smoking". Contrary to other published work (3), we did not
find that. a self-prediction measure of the likelihood of giving-up ("I will
give up smoking"} was as successful at predicting outcome as personal obli-
gation ..... .: ...... :
These ~fl~enoes were ~easured twice before the smoker quit; when partici-
pants registered for the group and three weeks later, just prior to their
Target Q~ittlag date. The cessation group was designed to enable partici-
pants to e~plore their expectations about stopping and the gains and losses
of dolng.so, and to provide social support. Participants were also encourag-
ed to look. for suppor~ from their daily contacts. There was therefore ~mple
oppor~unlty for change in cognitions and consolidation of the attitude
towards glving-up smoking.
There is evidence that these changes were taking place.
indicators of this:
There are two
Firstly at reg~$trati0n, measured cognitions did not relate to future dura-
ZiOn O~ .~.~.~ee, ~ut ~y the Tsrge~ Quitting Date it was possible to
predict OutCome. frOm these cognitions.
Secondly, $ame~of the attitudinal changes that ~ook place were correlated
with leugt~of abstinence.
The relationships between cognitions and behaviour for women and men are
shown in Figure I, It can be seen that for men the length of abstinence
may be predicted from personal obligation ... what a man feels he ought to
do. Personal obligation seems to relate ~o personal attitude in men. ~ut
for ~mmen, the m~or infl~ence appears to be through perceived social
pressare~ ~t abe perceives other people think she should do. ~en appear
to have taken i~to consideration what others think when forming their
attitttde, b~t ~a there is ao direc~ c~rr~l=r~ ~.f ..... 4,,~ -~-~ -:~zY~
a~tit~eS ~t ~e[~ ~rceived $oc£ai pressures. N~n on the other ha~ ~
not sem to I~ ~£vi~-up ~a~ns and losses to pressuve from o~her people.
T108351074

FIGURE I. CORRELATIORS BETWEEN COGNITIONS AND BETWEEN
OcJ~RITIO~S ~tA~D BEHAVIOUR.
0.5~
A
0.60
0.56
0.6~
A
0.57
0.4"7 I 0,56
h~. In the multiple correlation
of A and P on O, P is not
NB.
In the multiple correlation
of P, A and O on behaviour,
. ~s Slg~.tcant.
TI0.~'.351075

Their behavlour is therefore related to a generalised response to do what
other people ~hlr, k they ought to do.
These paths of influence are corroborated by the evidence from measures
of specific beliefs. A su~ative measure of those beliefs which are
relevant for givlng-up smoking would ~e expected to relate to attitude and
this was found; for men in this study it also related to the measure of
perceived social pressure. This relationship did not exist for women.
Thus,..w~er~aa_men.are acting in line with their personal attitudes, women
are re~pgnding to perceived external support. Women who, immediately prior
to stopplng~ feel under more social pressure, remain abstinent longer.
Those women, who are less successful appear to suffer a loss of perceived
social pressure. Just prior to quitting they believe that close friends are
less likely ~o think that they should give-up.
This difference in.influence between the sexes may help to explain differen-
tial succ~ss~rates. ~ Social support is more changeable than beliefs about
the medical consequences of smoking and one might therefore expect women to
be less successful.than men if they rely on social support.
DIRECTIONS FORHEALTHEDUCATION MESSAGES?
The evlden~ suggests that men and women must be considered separately. For
men, personal attitudes must be changed in a more positive direction and in
order to do that, beliefs which are both relevant to cessation and change-
able must be identified. Our evidence showed that a higher proportion of
more successful men think about being miserable when they stop, than less
successful men; also, avoiding heart attack is definitely an issue only for
the more successful men. Health education for men might therefore stress
even more the specific health issues, especially heart disease. Interest-
ingly, it was found that for both men and women some unpleasant outcomes
which deter stopping are taken most seriously by those who are most success-
ful. This odd finding appears to be because those who are most successful
substantially re4u,ce their perceptions o~ how bad or how likely these things
will be during attendance at the cessation group, perhaps because they learn
methodsof copi~t~. This suggests that presenti~ the stark realities abo~t
quitting may be a 9ound way to promote cessation as long as this is support-
ed by info~ti@m for reduc~mg the .egative consequences of quitting.
For women several approaches are applicable. Significant people in their
lives could be imfluenced directly, getting them to encourage smokers to
stop and to support them ~n their attempts. When dealing with the personal
attitudes of women, the implications for others of their giving-up could be
drawn oot in a. attempt to increase their perceptions of social pressure.
Rather than reinforcing the current thinking patterns of women, an effort
~ .................. ~ %~,=~ co cake seriously their personal attitudes
to stoppimg a~d ~ develop them, that is to develop a pattern of cognition
more similar to men.
Perhaps the most challenging of these approaches is the third. Like men,
the starting point for influencing attitudes to giving-up smoking depends
upon relevant and changeable beliefs. The best ways of ensuring that women
T108351076

401
hold their own attitudes in mind throughout the process of quitting must be
considered. One of the beliefs which was relevant for ~oumn, but not for
men, was '%~eing m~re ~acomfortable tmder stress"; reductlous in the
likelihood of ~his ~rior to cessation were related ~o longer ~bs~i~nce.
lhis fi~ing suggests that ~n my reed to feel c~fldent that they will
be able ~o cope with i=terperso~l sltuaKio~ if ~h~ are ~o ~ su=eessful
quitters. It is a~so ~rth ~zinE that so~ specific health issues were not
relevant for worn: avoiding heart atZack, avoiding bronchitis and having
more energy.
This division into mle and female target groups is only one way of direct-
ing communications so that they are more effective. Another and so far
neglected way is to aim communications at different stages in the quitting
process. Our work is also concerned with the 'staging' of communications
and we hope to report on this matter in due course.
The authors would like to acknowledge financial assistance from the Cancer
Research Campaign.
,t.
Ajzen I, Fishbeln MF.
analysis and review of
84(5): 888-918.
Attltude-behavior relations: a theoretical
empirical research. Psychol Bull 1977;
Fishbein MF. Consumer beliefs and behavior with respect to cigarette
smoking. A critical analysis of the public literature. Federal Trade
Commission Report to Congress pursuant to the Public Health Cigarette
Smoking Act for the year 1976. Appendix A. 1977.
Ajzen I, Fishbein MF. Understanding attitudes and predicting social
behavior. Englewood Cliffs, New Jersey: Prentice Hall, 1980.
Marsh A, Matheson J. S.m~king attitudes and behaviour - an enquiry on
behalf of the Department of Bealth and Social Security. London: Rer
Majesty's Stationery Office.
¥ishbein MF, Ajzen I. Belief, attitude, intention and behaviou~. An
introduction to theory and research. Reading, Mass: Addison-Wesley,
19.75.
T108351077

Judith g. Ockene*, Ph.D.
Director, Division of Preventive and Behavioral Medicine
Department of Medicine
University of Massachusetts Medical School
55 Lake Avenue, North
Worcester, MA. 01605, U.S.A.
Stephen B. Hulley, M.D., MPH
Professor of Epidemiology and Medicine
UnSversity of California Medical Center
211Gough Street
San Francisco, CA 94102, U.S.A.
Terence A. Gerace, Ph.D.
Associate Professor of Epldemiology
Department of Epidemlology and Public Health
University of Miami School of Medicine
Miami, Florida 33101, U.S.A.
For the MRFIT Research Group
IRTRODUCTIOH
The Multiple Risk Factor Intervention Trial (MRFIT) was a National Insti-
tutes of Health (NIH) supported, primary prevention clinical trial whose
participants were men aged 35-57 at high risk for Coronary Heart Disease
(CHD) and free of overt CHD on entry. At the termination of the trial, every
participant had been followed for at least 6 years. The primary objective
of the M~FIT was to determine whether reduction of high blood pressure and
blood cholesterol, and cessation of cisarette smoking would result in a
significant reduction in ~ortellty from ClID (i).
The main purpose of this paper is to provide an overview of the smoking
cessation program, the cigaretCe smokin~ cessatio~ outcomes achieved by the
Special Intervention and Usual Care smokers, and the relationship of the
cessation outcomes to mortality from CHD.
* To whom reprint requests and correspondence can be addressed. A list of
the names of the principal investigators and senior staff of the c!ini~
e~,~dl.~c~ng ~nd support centers, the IW~LBI and members o~ the MRFIT Policy
A~viaory ~oard and Mortality Review Committee is also available.
T108351078

Following screenln~ of 361,662 men in community and industrial settings by
22 ~IT clinical centers throughout the United States, 12,866 men
recruited and randomly assigned to a Special Intervention (SI) or Usual
Care(~C) group {2). l~ne men selected ~ere in the upper IO to 15% of risk
CflD death, as calculated by levels of serum cholesterol, diastolic blood
pressure, and n~mber of cigarettes smoked per day using a risk score distri-
bution based on data from the Framingham Heart Study. Eligibility criteria
specified that each participant agree to participate in the program for 6
years and that each smoker state his willingness to attempt smokin~ cessa-
tion. Reasons for exclusion included DBP ~ 115 mm Hg, serum cholesterol
350 m~/dL, evidence of CRD, (including angina pectoris), diabetes mellitus,
expected geographic mobility, diets incompatible with the MRFIT food
pattern, and/or other problems which could impair participation in the
trial. Of the 12,866 men randomized, 63.8% (or 4103) of the SI and 63.5Z (or
4091) of the UC participants were smokers at entry, and smoked an average of
33.9 cigarettes/day (I).
No intervention program was offered to the UC men who were referred to their
usual source of medical care; they were however asked to return once a year
for a medical history, physical examination, and laboratory studies. The
results of the screening and annual examination were sent to their personal
physicians, who were also informed of the scientific objectives of the
study. Participants randomized to the SI group also underwent yearly
examination and returned to the clinical center every 4 months for data
collectlon, and more frequently as was necessary for risk factor
modification.
METHODS
The Smoking luterventlon Program
The initial phase of cigarette smoking intervention probably began with
screening itself~ although during the first two screening visits (SI and S2)
there was no direct effort to encourage participants to discontinue or
decrease ¢iga, rette ,mkin~. The questions of $I and S2 coupled with the
heightened concern about heart disease in these ~n may have acted to make
some men decide to quit, The for~1 cigarette smokin~ cessation e~fort
began i~ t~e latter part of the thi~ screening visit, after the par~icipan~
had been randomized into the ~p~ei~l Inz~e~ti~ group (3). Followi~
randomization, an an~i-s~king message was delivered by a physician who
oullined the e~fects of ~king on che cardiovascular and respiratory
systems, strongly emphasized ~he potential benefits of cessation, and
advised the participant to stop s~klng. At this time ~he s~ker also ~
with a s~ki~g ~ci~list ~t the clinical center (an individual ~ would
carry out the s~ki~ cessation program) ~o determined with the
participant ~ether he would st~e~ the initial Intensive Intervention
a~ut stoppi~ cigarette ~ki~g a~ his previous efforts at cessation ~re
al~ assess~ by ~be s~cislis~.
T108351079

The initial Intensive Intervention Program for risk factor modification for
SI participants began at the first visit after randomization and consisted
primarily of ten weekly group seslons in which the concepts of heart disease
and "risk" were discussed, an~ modification of nutrition and smoking
behavior were carried out sim~Itaueously. Individual counselling was
available to participants who did not desire to or could not participate in
the ~roups, and as a supplement for some group participants. At the time of
randomization, approximately 87% of the SI smokers elected to participate in
the groups (3). A second stage, Extended Intervention and Maintenance,
provided a specific Extended Intervention Program for participants not
achieving the desired changes, as well as a Maintenance Program for partici-
pants achieving satisfactory risk reduction during intensive or extended
intervention (4).
The decision to use behavioral assessment, self-monitoring, gradual change,
stimulus control procedures, behavioral contracts, and relaxation techniques
in the intensive intervention program was based upon findings in the
literature which suggested that a variety of approaches yielded comparable
long-term smoking cessation rates and that different smokers respond to
different procedures (3,5). Participants were instructed in the use of
substitute activities incompatible with smoking (e.g., exercise) to help
them deal with short-term problems of strong urges to smoke. Aversive tech-
niques were not used, in part because of the high risk status of the MRFIT
participants.
Extended intervention efforts included the aforementioned methods utilized
in intensive intervention, although there was greater flexibility for
scheduling sessions. Smoking intervention no longer had to be integrated
with the nutrition component. Once cessation was achieved in either initial
or extended intervention the maintenance program was begun. A key item in
both the Extended Intervention and Maintenance Programs was a specified
minimum number of contacts. Participants who maintained smoking abstinence
over an extended period of time were eventually seen for smoking cessation
only at the regular 4 month follow-up visits (3).
The goal of the M~FIT smoking program was to achieve early cessation for SI
smokers. Some changes in smokin~ were anticipated for the UC participants
as well. It was expected that a certain degree of recidivism would occur
over the 6-year course of the trial with twice the relapse in the first year
as in each of the subsequent 5 years of intervention. An inverse relation-
ship between cessation and the number of cigarettes smoked was also
expected.
Measurement of ~kimg Cessation
Serum thlocyanate (SCN) and carbon monoxide (CO) levels provided objective
measures of smoking and a check on the validity of the self-report measure.
Serum SCN is generally elevated in cigarette smokers due to minute traces
of cyanide which are present in tobacco smoke and which are metabolized to
~ ....... ~ ('~ ~- ~ ...................... ~iy
ig
tion is affected by inhalation habits and in addition serum SC~ levels
appear to be raised by the use of diuretics. The use of pipes and cigars
also raises these levels. When these additional factors which exert an
effect on SCN levels are taken into account, the levels for quitters at 6

~b~) ,-~tch ~ore closely the levels for the MEFIT baseline
micro mole/L).
~ ~ .a ~ltiple regression model which takes factors affecting
a~m~m£ ¢o "adjust" ~he re~r~ da~a on cessation (7). For each
~, r~ ~pec~ed S~ levels are co~p~red from the ~gress~o.
~._assu~i~ no cigarette s~king, ~he other assuming the
~~" for ~e population ~s assu~d to be a mixture of the two
~ribu~iogs, and the mixing proportion is computed ~sing least
.~ p~opor~ion of the observed distribution which is due to the
~ribu~ion for s~kers ~s used as the esti~te of the percent of
~i£~e~ ~o are s~ill smokinE. ~ecause the dose-response curve ~s
~~. flattens out beyond 30 cigarettes per day, SCN levels have
~y to adjust cessation rates and not to verify c~garette smoking
~-~~e s~k~nE cessation rates and "=h~ocyanate adjusted cessa-
~'.a~.~e~ermined at baseline and annual exams 1,2,3,4,5, and 6
for" ~he present report.
~~ingCessation Rates
co~tservative assumption that individuals who missed a visit are
according to their entry smoking level even though some had
r~.cessation at a previous v~s~t, SI smoke=s achieved a 43% rate of
~s~a~ion (42% adjusted) and UC smokers a 28% rate of reported
~(26% adjusted) at the sixth annual examination. A greater number
~i~ ~king than was expected from the desiEn of the ~FIT (I);
al~ true for UC smokers. In sp~te of the higher than expected UC
rate, the difference between the two still exceeded the trial
difference ~n the SI-UC SCN adjusted cessation rate was about
~ut ~he trial. At each annual examination the SI-UC d~fference
~i~ r~te is statistic~lly s~gnif~cant (p<O.O01). For ~he SI
~ ~s a difference (p<O.O01) between reported and adjusted
z~z,es ..til year 6 and for the ~C smokers this difference
~t~! year 3. Thus ~he accuracy ,of self-reported data ~rov,ed
t~e trial progressed, althou~ there is a consistently greater
~ted ~t~e~ t~e S, CN adjusted data and the self-reported data
f~~ ~n then for the UC
secular trends in smoking cessation for the general popula-
Participants quit smoking at year I than would be expected in
sample of middle-aged men. Without intervention, about 2
the general population quit s~king on their ~ each year
~ibs~i~. el~nts to the ~reater cessati~ rate for UC partici-
~ th~ ~er=! ~~on a~ year i ~y incl~e: factors
~£~1 (e.g.~ ~i~ identified at high-risk, and the screening
i~1~s ~estious about smking and cardiovascular fitness);
~1~teer" effect in which individuals volunteering for a
~rogram ~y ~ ~usually health conscious a~ ~tivated to
~ssibility that illness in this high risk group ~y have led to
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