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NYSA TI Single-Page 4

The Tobacco Institute 1875 I Street. North_a_est Washington. DG 20006

Date: 22 Oct 1981
Length: 1 page

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Abstract

While you are not, I sffppose, fully responsible for views that are expressed in the magazine over the signature of persons who are not members of the staff, it is nevertheless distressing to see incorrect information (and perhaps further "citations of it) put forth in that context.

Fields

Named Organization
Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).
Named Person
Ave, J. Robert (Lorillard, Marketing, Executive VP c. 1983)
Robert Ave worked for Lorillard Advertising and Brand Management and was the former President of Lorillard. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Earl Butler v. PMI, et al, April 19, 1996) He served on the Tobacco Institute Communications Committee from 1974 to 1983 and he was Communications Committee Chairman in 1981 and 1982. He was on the Executive Committee in 1986 and 1987 and was employed by Lorillard, Inc. He served as President and was on the Board of Directors in 1985 and then again from 1990 to 1992. He served as President and Chief Operating Officer from 1985 to 1988. He was employed by Loews Corporation and served on the Board of Directors from 1985 to 1989 and then again in 1991. (Source: LOI/LOC Summary of Officers & Directors - LOI/LTC Liability Notebook).
Dupont, Robert L.
Judge, Curtis H. (RJR Bd of Direct. '67-69, VP Mrkting '68; CEO of Lorillard)
Curtis H. Judge served on the RJR Board of Directors from 1967-1969, Vice President of Marketing in 1968, and on the Advertising Committee. (Source: RJR Who's Who NMLRP)Also, CTR director, President of Lorrillard during 1970s-1980s.
Kloepfer, William J., Jr. (TI Public Affairs VP, c. 1988)
Senior Vice President of Public Affairs Relations for the Tobacco Institute
Stevens, Arthur J.
Young, Lewis H.
Date Loaded
18 Jul 2005
Box
0624

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Page 1: TI05390214
" THE TOBACCO INSTITUTE 1875 I STREET. NORTH~A~EST WASHINGTON. DG 20006 202/457-4800 ° 800/424,-9876 %VILLIAM KLOEPFER, Senior Vice President- Public Relations 202/457-~861 October 22, 1981 Mr. Lewis H. Young Editor BUSINESS WEEK 1221 Avenue of. the Americas New York, NY 10020 Dear Mr. Young: While you are not, I sffppose, fully responsible for views that are expressed in the magazine over the signature of persons who are not members of the staff, it is nevertheless distressing to see incorrect infor- mation (and perhaps further "citations of it) put forth in that context. I am referring to an article by Dr. Robert L. DuPont which was published September 7. In commenting on the nuclear power controversy -- and I was not aware that he was an expert in th.at field -- he observed twice that cigarette smoking is responsible for the deaths of at least 3.50,000 persons per year in the U.S. He cannot document the statement. We know because we have tried.. We have tried because it has been stated by so many "authorities" that it has become a familiar myth. We have traced the number to the early 1960s -- and it has remained strikingly unchanged for almost a generation -- when an obscure professor projected certain .assumptions of smqking as a cause of various illnesses against th6 then existing ~ortali~y patterns among Americans. We:believe that the smoking and health controversy, on its merits, is of sufficient concern to all of us so that it need not be confused in such false assertions. Cor~.ially, William Kloepfer, J~. WKj r : ms s bcc: Arthur J. Stevens, Curtis H. Judge, J. Robert Ave T!05390214

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