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THE TOBACCO INSTITUTE " 1875 1 STREET. NORTH%qEST HORACE R. KOP~%'EGAY IVASHINGTON. DC 20006 President 202!457-4830 August 14, 1980 Mr. Charles T. Marck Dow Chemical USA 1800 M Street, Northwest Washington, D.C. 20056 Dear Chuck : I am writing to you to express concern and disappointment about statements coming from various sources and publications at Dow concerning cigarette smoking and lung cancer, and am particularly distressed by the failure of the Dow people to respond to earlier communications from us. While assertions about the lung cancer problem have occurred on several occasions that I know of, a current Dow publication seems to be the worst offender in that, among other things, it forecasts U. S. lung c8/Icer deaths at a level of one million or ",more per year. Since the current level of lung cancer is below I00,000, the forecast is absurd and, speaking from some familiari ity with the controversy, I can pretty well assure y~u that Dow is the bole author of such a prediction. This statement appears in "A Challenge to Fear" which, as you probably know, is being offered free to readers of Dow advertising in recent editions of popular publications. Last March we urged Mr. Ellis Brandt in Midland to bring the matter to the attention of the responsible officers at Dow with the hope that the booklet might be withdrawn because of its errors. There was no response. An important common ground between your industry and ours is that we each face any number of accusations about the dangers of our products. In fact, we are confronted with a bewildering number of such suggestions pertaining not only to products but to occupational hazards, lifestyle hazards and dietary hazards as well. Often the primary basis for attack is a reported statistical association. T105390033

Mr. Charles T. Marck Page Two As you may be aware, a statistical association does not establish a cause and effect relationship. We are certainly aware of this and have not claimed that statistical associations between chemical products and disease, for example, demonstrate such a relationship. Perhaps you are in a position to report our concern to your associates so that a more judicious view of these disease causation questions might be expressed in the future and so that any current and unsupportable expressions would be discontinued. Sincerely yours, Horace R. Kornegay President The Tobacco Institute xc: Mr. Jack Mills The Tobacco Institute T!05390034