Tobacco Documents Online

THE TOBACCO INSTITUT~ Position Description TITLE: Special Projects Director (Public Relations] INCUMBENT: Vacant SUMMARY The special projects director is responsible for the development and execution of public relations activity which supplements and extends the activities for which responsibility is assigned to the publications and communications directors. Some aspects of the activity are of an occasional or non-recurring nature, while others are continuing. Tasks vary widely, from documentary research to film production to advertising promotion to personal documented communication. The director must be aware currently of Institute policies and activities and of external events which impinge on them. Ideally, the director should have extensive experience in public relations work. The director reports to the conumunications director. PROFESSIONAL REQUIREMENTS The special projects director must hold a bachelor's degree and ideally has earned post-graduate credits in areas of social sciences, linguistics and the humanities. The director should have had a minimum of ten years of experience full time in corporate, governmental or non-profit organi- zational public relations assignments, involving a full range of public relations work. DIMENSIONS Beneficiaries of expertise: The staff of The Institute, its committees, member companies and related organizations and individuals. T103760170

DIMENSIONS (continued] Review of publications, speeches, reports, memoranda and continuous cooperation with other members of The Institute staff. NATUR~ AND SCOPE In the present and developing mission of The institute, the special projects director accepts assignments as well as seeks opportunities for maximum application of its resources to assist in fostering objective public opinion of tobacco products and their users. The director must be or become intimately familiar with the public activities of the tobacco industry, its problems in public affairs and public opinion, and the many diverse views and their sources, bothinside and outside the industry, about th~ solutions. The director must be prepared to act quickly, responsibly and without minute supervision in the development and execution of communications projects; must view the position as one of constant learning and application; must be sensitive to the requirements for cooperation with persons inside and outside The institute and must be prepared for occasional unusual demands with respect to work load and time on the job. PRINCIPAL ACCOUNTABILITIES Stay abreast of the communications objective of The Institute. o Be personally responsible for the completion of tasks assigned by the communications director, and for the assignment of tasks to the media relations director. Maintain professional qualifications and professional contacts. Prepare special information packages ~or individuals who visit or otherwise contact The Institute. Respond to corporations and other organizations which attack or support the tobacco industry, tobacco users or The Institute itself. Produce and promote films; coordinate their~distribution and, in cooperation with the Administration~Department, oversee their inventory and maintenance. o Respond to mail received from the public concerning advertising by The Institute; promote such advertising before and after publication. T103760171

PRINCIPAL ACCOUNTABILiT!ES (eonninued) o I0. II. Cooperate with member company and other association resource persons in project development and execution, e.g., employee or member distribution of Institute publications. Assist in development of TAN volunteer participation in media responses, in cooperaaion with the national TAN director. Assist in preparation of public relations department plans and budget proposals. Prepare and distribute Institute news releases based on TOBACCO OBSERVER stories, research projects, staff speeches and special projects. £: -2 T!03760172