Tobacco Documents Online

! MEDIA RELATIONS ACCOMPLISHHENTS -- 1982 Increased number and quality of TI Washington media contacts. Specifically, personally met, and had follow-up contacts with, most print journalists who regularly cover tobacco issues, including reporters from the Associated Press, United Press International, U.S. News & World Report, Washington Post, New York Times, Washington Times, Raleigh News & Observer, Louisville Courier-Journal, Knight Ridder newspapers, Media General newspapers, States News Service, and the Wall Street Journal (NYC and Atlanta). Handled media activities surrounding release of the 1982 Surgeon General's report and three Congressional hearings. • Established working relationship with editors of major tobacco trade journals. Initiated start-up of print placement plan for TI speakers to establish contacts with editorial page editors. GENERAL OBJECTIVES -- 1983 i. Establish personal contacts with assignment editors and reporters at the major Washington television and radio bureaus. 2. Maintain and expand Washington print contacts. 3. In June, execute tobaccoland tour -- from' seed to smoke -- for small group of key Washington- and New York-based journalists. 4. Seek local printcoverage for TI speakers, augmenting editorial page editor meetings. 5. Explore feasibility of developing, with the involvement and cooperation of the States Activities Dept., a TAN activist letter writing corp in key metropolitan areas. Goal would be to establish manageable group of identified activists who can be trained and coached to respondquickly to negative tobacco coverage in print media through letters-to-the-editor. FIRST QUARTER OBJECTIVES I. Successfully execute media plan for TI response to the 1983 Surgeon General's report. Z. Begin planning and preparation for June tobaccoland media tour. T103760031

MEDIA RELATIONS ACCOMPLISHMENTS -- 1982 Increased number and quality of TI Washington media contacts. Specifically, personally met, and had follow-up contacts with, most print journalists who regularly cover tobacco issues, including reporters from the Associated Press, United Press International, U.S. News & World Report, Washington Post, New York Times, Washington Times, Raleigh News & Observer, Louisville Courier-Journal, Knight Ridder newspapers, Media General newspapers, States News Service, and the Wall Street Journal (NYC and Atlanta). Handled media activities surrounding release of the 1982 Surgeon General's report and three Congressional he ar ing s. • Established working relationship with editors of major tobacco trade journals. Initiated start-up of print placement plan for TI speakers to establish contacts with editorial page editors. GENERAL OBJECTIVES -- 1983 i. Establish personal contacts with assignment editors and reporters at the major Washington television and radio bureaus. 2. Maintain and expand Washington print contacts. 3. In June, execute tobaccoland tour -- from seed to smoke -- for small group of key Washington- and New York-based journalists. 4. Seek local print coverage for TI speakers, augmenting editorial page editor meetings. 5. Explore feasibility of developing, with the involvement and cooperation of the States Activities Dept., a TAN activist letter writing corp in key metropolitan areas. Goal would be to establish manageable group of identified activists who can be trained and coached to respond quickly to negative tobacco coverage in print media through letters-to-the-editor. FIRST QUARTER OBJECTIVES i. Successfully execute media plan for TI response to the 1983 Surgeon General's report. 2. Begin planning and preparation for June tobaccoland media tour. T103760032

The following are proposed actions for TI media relations program during 1982. G OAL : Increase number and quality of TI Washington media contacts during 1982. Specifically, concentrated effort to be made toward establishing and/or maintaining among TI staff at least one, good, ongoing contact at the following news organizations: Associated Press, United Press International, ABC News, CBS News, NBC News, Washington Post, New York Times, Wall Street Journal, Los Angeles Times, TIME, NEWSWEEK, and U.S. NEWS & WORLD REPORT. PROPOSED ACTIONS: Conduct inventory of existing TI staff contacts at targeted organizations to identify needs and areas of strength. Inventory to be updated and reported on a quarterly basis using attached form. Inventory to be completed by February 12. Director of Media Relations to become actively involved in (or identify opportunities for other TI executives to become involved in) Washington media-related organ- izations: National Press Club, Radio/Television News Directors Association, Washington Press Club, Public Relations Society of America, and International Association of Business Communicators, for example. o Director of Media Relations to begin initiating, or arranging for other TI executives, informal meetings with members of the Washington press corp. Seek assistance from agency and third parties. Director of Media Relations to initiate and maintain ongoing dialogue with other Institute departments to obtain information that might be useful to media contacts. Second Quarter: I. Update and report inventory and activities. Third Quarter: i. Update and report inventory and activities. Seek vehicle and conduct TI "news event" or briefing for Washington media. (Possibly arrange "tobaccoland tour", including growing areas and manufacturing plants, for selected Washington media reps.) T103760033

-2- Fourth .Quarter : 1. Update and report inventory and activities. 2. Evaluate program and set goals for 1983. 3. Initiate TI Christmas party for Washington media similar to that given by Federal Relations Staff. ADDITIONAL RECOMMENDATION: Explore possibility of hosting Washington dinner parties for top-level TI and member company executives with Washington bureau staffs of TIME, NEWSWEEK & U.S. NEWS & WORLD REPORT. T103760034