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July 26, 1982 MEMORANDUM TO: FROM: SUBJECT: WILLIAM KLOEPFER, JR. PETE SPARBER WILLIAM D. TOOHEY, JR. /J4~hq---- MEDIA RELATIONS ACTIVITY REPORTS Attached you will find a summary of my Second Quarter activities and a six-month review of our 1982 media contact plan. mss Attachment T103760013

MEDIA RELATIONS ACTIVITY REPORT SECOND QUARTER 1982 Number of personal contacts made [meal, informal conver- sation, etc.) with reporters from the following organizations: Associated Press (2), United Press International (2), U. S. News & World Report (2), Raleigh News & Observer (4), Louisville Courier Journal (3), Knight-Ridder Newspapers (4), Media General Newspapers (3), States News Service [papers in 23 states) [2), Washington Times (i). Handled 27 media phone inquiries. Topics covered included: smoking in the workplace, cigarette ingredients, self- extinguishing cigarette, label legislation, TI advertising, general smoking and health. Drafted 4 news releases, executed media alert/information distribution, and monitored media activities at Senate Commerce Committee hearing on cigarette advertising and labeling. Revamped TTO Washington media mailing list, expanding reach to all major Washington news bureaus, opinion columnists, and local electronic media. Continued support of speaker print placement project, initiated mid-First Quarter. Results-to-date: TI speakers have met with i0 managing editors or editorial page editors. Drafted editorial reply on the self-extinguishing cigarette issue for presentation on WCBS-TV, New York. Composed draft op-ed piece on cigarette labeling issue for consideration of TI Executive Committee Chairman Ed Horrigan. Sent 77 letters to reporters and editors -- 54 promoted TTO article on NCI study of lung cancer mortality "hot spots." Prepared articles for Sam Chilcote byline for publication in the Michigan Tobacco and Candy Distributors Yearbook, special U. S. supplement of TOBACCO JOURNAL INTERNATIONAL and VENDING TIMES. Provided TI background information to free-lance writer pre- paring article for possible publication in the WASHINGTON BUSINESS REVIEW. Prepared 2 video-tape presentations on television news coverage of the self-extinguishing cigarette issue for use by State Activities and Administration Departments. T103760014

-2- Prepared suggested slide presentation format on the cigarette sampling issue for Roger Mozingo for use at State Activities' area directors meeting. Coordinated TI briefing for Eduardo Favaron, BAT Argentina representative. Prepared background summary for Sam Chilcote and Dr. Sommers on columnist George Will's treatment of tobacco issues. Explore~ improvements to TI audio-visual system, consulting with Wilson-Gill, Inc. Proposal submitted to Administration Department for consideration/action. Asked North American Precis Syndicate to prepare suggested treatments of TI communications materials for possible distri- bution to suburban newspapers. T!03760015

TI MEDIA CONTACT PLAN -- SIX MONTH REVIEW A media relations goal was established at the beginning of this year to "increase the number and quality of TI Washington media contacts during 1982." Special attention was to be directed toward obtaining at least one good contact at 12 target outlets. Over the past six months, I think considerable progress toward these goals has been made. I have developed contacts at the Associated Press (Betty Anne Williams, Margaret Scherf, Warren Leafy), United Press Inter- national (Mike Conlon, Eliot Brenner, A1 Rossiter), and at U. S. News & World Report (Rick Scott). Contacts at the Washington "tobaccoland" press offices have been greatly improved -- Louisville Courier Journal (Mike King), Raleigh News & Observer (Rob Christensen), Charlotte Observer/Knight Ridder (Steve Kelly), Richmond News-Leader, Winston-Salem Journal/ Media General (Dennis Whttington), Kentucky Post, Lexington Leader, Louisville Times/States News Service (Jim McGregor) and the Columbus (OH) Dispatch (Whitt Flora). I would consider all of the above definite placement possi- bilities. Initial personal contacts and, in some cases, follow-ups, have been made with reporters from the Washington Post (Cris Russell), New York Times (Mike Hinds), and the Los Angeles Times (Bryce Nelson). I have also had a fairly regular contact with Janet Guyon of the Wall Street Journal New York office. Of the twelve media outlets targeted for emphasis during 1982, contacts have been made at all but the three television net- work bureaus. I have contacted Barry Zorthian, Gray & Co., for his thoughts and assistance with the networks and the weaker news- paper contacts. A luncheon meeting has been tentatively scheduled for August 4. In addition to my activities in the media relations function, both Pete Sparber and Walker Merryman have maintained ongoing contacts at Time, Newsweek, AP Radio, UPI Audio, Mutual Broadcasting, Independent Television News, Capitol Broadcast News and Cox Broadcasting. Among my personal "targets" for the third quarter are: Greg Fossedal, editorial writer for the Washington Times, Bob Fick, AP ag reporter, Ward Sinclair, Washington Post, Dee Cohn, UPI, HHS reporter, and a major syndicated columnist -- perhaps Kilpatrick. Specific actions called for in the plan included: I. An inventory of Tr media contacts. This was completed in the firs~--quarter and will ~-~dated for the third quarter report. "t-I03760016

-2- 2. That the director of media relations become involved in Washington ~edia-relate--6 groups and explore possibilities--~or other TI executives. I have joine--~ the International Assoc--~tion o-~si-~ess Communicators, which has a Washington chapter, and sought membership in Sigma Delta Chi, the society of professional journalists. The latter is not open to non-journalists, unless they joined when they were active. I am securing a Washington chapter S.D.X. membership application for Walker Merryman, who is a member of the national organization and has expressed interest in becoming active locally. I have had difficulty finding "young"~ reporters who are members of the National Press Club. Membership must be sponsored by a journalist. I will continue seeking sponsorship. In the meantime, several TI staffers are members of the NPC and should be encouraged to become more active in it. Tom Howard has expressed an interest in becoming involved in this activity and I will be working with him on it. 3. INitiate media lunches for other TI executives. A proposal was made to have Sam Chilcote an-~ an appropriate tobacco health researcher meet with columnist George Will. This assignment was given to Gray & Company. I have also sought to include TI spokesman in meal oppor- tunities with reporters. For example, Anne Browder has met AP's Betty Anne Williams; Merryman, Louiswille Courier Journal's Mike ~ing, and Media General's Dennis Whittington. I would like to discuss the possibility of obtaining assistance from our scientific affairs staff and counsel in procuring an independent researcher well-versed in the area of smoking and heart disease, willin~ to meet with reporters. Preferably, this would be done informaIly with one reporter at a time, perhaps over a meal. Another option would be to conduct a seminar on the subject, perhaps with a panel of experts. I believe we have a real opportunity to educate some reporters on this issue before they cover it when the 1983 Surgeon General's report is issued. NOTE: A "tobaccoland tour" for media representatives was tentatively proposed as an activity during the third quarter. Not budgeted for this year, it has been postponed until 1983. A detailed budget proposal for this activity will be presented in the near future for consideration in the '83 budget. TI03760017