Tobacco Documents Online

Milton M. Sherman has spent more than thirty years in the tobacco business. After leaving the Uni- versity of Wisconsin, he went to work for The American Tobacco Co. In their sales division. In 1939, he joined Frank Riggio, formerly na- tional sales of manager of Ameri: can to launch one of the first successful "king size" cigarettes in America. His career was inter- rupted by World War I1, when he served in Africa, India and China, moving up in rank from private to major. He resumed his affiliation with Riggio Tobacco Corp. afterthe war and has since held executive sales positions in the packaging industry and most recently with one of the country's most prestigi- ous tobacco retail and distribution- organizations. Mr. Shermar~, who is known as Milt wherever t~bacco products are made or sold, has written this fascinating and'defini- tive book in the hope that tobacco men and tobacco consumer~.~ alike, will find increased enjoyment in the products, about which there is much misinformation and much little known fact. • '" • 533,7 S Milton M.Sherman Pipes Cigars Cigarettes How to buy a pipe Flow to blend tobacco How to smoke a cigar The c,~r~.: of tobacco products

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ALL ABOUT TOBACCO MILTON M. SHERMAN

TI56720088

ALL ABO UT TOBACCO MILTON M. SHERMAN PUBLISHED BY SHERMAN NATIONAL CORP. 425 Park Avenue South, New York City

TOBACCO MONEY Special Limited Ist Edition © Copyright 1970 by Sherman National Corp.. All Rights Reserved under International and Pan-Amerlcan Copyright Conventions Photo coutla#y o! Iwan Rlea & Co., Chicago Tobacco was used as a medium of exchange on the North Amerlc*n oon- tinent as early as 1619 and through the 1700'e. Fragments of the "money" have been found from time to time, but this photograph shows the only complete roll ever found. It was discovered In a trunk, among George Washihgton's personal possessions.

Contents Acknowledgment ix Introduction xi Purpose xiii TOBACCO I American Leaf Tobacco 1 II Processed Tobaccos 10 III Oriental (Turkish) Tobaccos 18 IV How Tobacco Is Flavored (Cased) 27 V How Tobacco Is Cut 32 VI How Tobacco Is Manufactured 37 VII Blending Pipe Tobacco 41 VIII How Pipe Tobacco Is Manufactured and Pack- aged in the United States 50 IX Pipe Tobaccos Manufactured in the United Kingdom 55 X Pipe Tobacco Manufactured in Holland and Denmark 60 (contents continued) vii

CONTENTS CIGARETTES XI How Cigarettes Are Manufactured in the United States XII How Cigarettes Are Manufactured in the United Kingdom PIPF_~ XlII XlV XV How Briar Pipes Are Manufactured How to Buy a Pipe Meerschaum and Other Types of Pipes CIGARS XVI XVII XVIII All About Cigar Leaf How to Smoke a Cigar The Care and Humidification of Tobacco Products --~ viii }~- 67 71 75 78 9O 99 117 119 Acknowledgment TIIE information in this book was compiled over a period of more than two years. In my search for accurate material, I discovered that, while many books have been written about tobacco, its growth and history, very few of them contain the concise information that the average consumer or even tobacco man might wish to have readily at hand. The many years that I have spent within the tobacco busi- ness have afforded me the opportunity to meet those individ- uals who are amongthe acknowledged leaders of the industry. Enlisting the help of these people through personal interviews and correspondence, in addition to many hours of research in various libraries, has enabled me to assemble the information in this book. I wish to acknowledge, with the utmost appreciation, the help and encouragement that has been given me by the follow- ing persons and their companies, listed as follows alpha- betieally:

MAavn~ BI~OOM (Tobacco Merchants Assn.) Dick D~ MF_,OLA (Comoy's of London) Dxvm Fma~r.~a (David P. Ehrlich Co.) MALCOLM L. FI'etSCHE~ (R.T.D.A.) MA~Hv.W J. FoRBEs GALLa~v.a INT~.a~ATIO~SZ. (London, England) Moams G~,aT~.I~LAV, (Kaywoodie Pipes Inc.) Jac~ GAX~l~Oa (Phillip Morris Inc.) GeNv. Gl'ouI~ (Jon's-St. Louis) DAvm G6~Ns (Murray Sons & Co. Ltd.) J~.aaY Goou~tAl,~ (Mile High Cigars-Denver) Ro~aT De GRAN (J. & A. C. Van Rossem) DoNAI~ Gav.~ (Faber, Coe & Gregg, Inc.) THOMAS KelJ~Y (Faber, Coe & Gregg, Inc.) IRWN~ KR~TZ H~-~RY LAWeTeS (Dr. Grabow Pipes) STA~I~ LEvi (Iwan Ries & Co.) Geoaaz W. MAco~ SI~. (Phillip Morris Inc.) Bavcv. McCr.~a~A~ (Faber, Coe & Gregg, Inc.) J~al~Y NA~ZR (The Pipe & Tobacco Council) ANTHONY REGENSBURG (Bayuk Cigars Inc.) DR. MO~,TtMV.R J. STAMM_ELMAI~ (Atmos Products) F. J. TRmST (Fries & Bros.) Ron~.aT B, W~,LICEa (American Brands Inc.) HA1, W~aTHv.tMea (Socotab Tobacco Co.) MORRIS L. WURMAN (Bayuk Cigars Inc.) Edited by N~.m LOYNACHAN Drawings by Introduction S~Nc~ the day in 1613 when John Rolfe married Pocahontas, coundess billions of pounds of tobacco have been sold and consumed by millions of people who haver~'~ the slightest, or perhaps only the slightest, idea o f what they are consuming. Yet, whenever a new tobacco product-be it pipe tobacco, cigars or cigarettes-is produced, packaged at~d put oft the market, the average consumer will invest his money to per- sonally ascertain whether or not the claims of the manufac- turer are true. Another oddity about the industry is that there are less than ten maior pipe tobacco and cigarette manufacturers and only six maior cigar companies in the United States, in whose hands lie the secret formulae that make loyal customers out of ~0 million Americans. Since our discussion centers on such highly individualistic areas as taste, aroma and habit, it is remarkable that so few tobaceo'companies completely satisfy the smoking needs of so many. The butcher, the baker and the neighborhood electrician all

INTRODUCTION have some knowledge of the merchandise they sell. But of the more than 1,000,000 retail shops in the United States that sell tobacco products, less than one percent of the merchants or their clerks have any idea what goes into the cigars, cigarettes and pipe tobacco they are selling. Sadly, most of them do not care. The tobacconist, or retail specialist, on the other hand, is a dedicated man, who endeavors to acquire product knowledge, in order to better service his customers. Together, you and I will open the doors of those factories in Richmond, Durham and Louisville, take a good look inside, and perhaps increase our smoldng enjoyment by gaining some knowledge of the tobacco products we use. We will also pay a visit to some of the tobacco counters around the world and see what the English, Dutch and Danes have to offer. We will spend some time in those areas where they grow exotic tobaccos, and iri the course of our travels, we will see how pipes are made and how to buy and care for them. On the way back to the United States, we'll stop and visit the cigar makers of the Canary Islands, Jamaica and Florida to see what happened to that "good five cent cigar." Purpose Trm ~,vm, osE of this book is to set forth in simple, under- standable terms how pipe tobacco, cigarettes, cigars and pipes are manufactured so that the consumer, the retailer and all others within the industry may increase their knowledge of the tobacco products they use. We will try not to get bogged down by trying to explain highly sophisticated methods of manufacturing, or where certain little-used tobaccos come from, or terms and expres- sions that are meaningful only to the professionals who actu- ally buy and manufacture tobacco products. Thousands of private label brands of pipe tobacco, cigars and cigarettes are sold throughout the United States and each retailer gives his brand some exotic name to impress the consumer. It is impossible to discuss all these brands. However, we should bear in mind that the basic manufacturing techniques are the same and it is the writer's purpose to standardize the usage of words and methods in the interest of clarity.