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Philip Morris Incorporated 100 ParkAvenue, NewYork, N.Y. 10017 TI54233680

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Named Organization
Benson & Hedges Canada, Ltd.
Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
Miller Brewing Co. (Subsidiary of Philip Morris Co.)
Subsidiary of Philip Morris Co.
Mission Viejo
Philip Morris & Co. Ltd. (Cigarette manufacturer, incorporated in U.S. in 1902)
Philip Morris & Co. Ltd.., was incorporated in New York in April of 1902; half the shares were held by the parent company in London, and the balance by its U.S. distributor and his American associate. Its overall sales in 1903, its first full year of U.S. operation, were a modest seven million cigarettes. Among the brand offered, besides Philip Morris, were Blues, Cambridge, Derby, and a ladies favorite name for the London street where the home companies factory was located - Marlborough.
Philip Morris Australia Limited (a unit of Philip Morris International)
PMI's first major overseas affiliate (1954)
Philip Morris Incorporated (Philip Morris U.S.A.) (a wholly-owned subsidiary of Philip Morris Co., Inc.)
A wholly-owned subsidiary of Philip Morris Co., Inc.
Philip Morris Industrial (div of PM manufactured gum, razors, etc)
Philip Morris International Inc. (A subsidiary of Philip Morris Cos (1994))
A wholly-owned subsidiary of Philip Morris Companies in 1994
Philip Morris U.S.A. (See Philip Morris Incorporated)
See Philip Morris Incorporated
Washington University in St. Louis
Named Person
Mor, Philip
Morr, Philip
Morris, Phil
Murphy, John A. (VP of PM In.c '69-75, Exec, VP '77, Pres & CEO '84-85)
John A. Murphy was a Vice President for Philip Morris, Inc. from 1969 to 1976. He then became Senior Vice President in 1977. In 1978 he was named Executive Vice President and in 1979 he was named Group Executive Vice President until 1983. In 1984 he became President and Chief Operating Officer until the year 1985. He was on the Board of Directors from 1972 to 1985. (Source: Philip Morris Summary - PMI Liability Notebook) Murphy became Vice Chairman, served on the Board of Directors and Executive Committee. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
Powell, Lewis E.
Powell, Lewis E., Jr.
Weissman, George (PM Chairman & CEO '79-84)
Vice President of Philip Morris from 1954 to 1956. Vice President and Assistant to the President in 1957. Vice President of Marketing from 1958-59. Executive Vice President of Marketing in 1960. Exec. VP Overseas in 1961, Exec. VP PM International 1962-66. President from 1967 to 1972. President and Chief Operating Officer in 1973. Vice Chairman from 1974-78. Chair and CEO from '79-84 and on the Board of Directors from 1959-84.
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16 Mar 2005
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Philip Morris Incorporated 100 ParkAvenue, NewYork, N.Y. 10017 TI54233680
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Philip T!54233681
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1 Hnanc'mI Hightights 2 Review of the Year 14 Philip Morals U. S. A. 20 Philip Morris International 26 Miller Brewing'Company 28 Philip Morris Industrial 30 Mission Viejo Company 36 Financial Review TI54233.682
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Philip Morris Incorporated Annual Report 1971 Financial Highlights Operating Revenues Net Earnings .......................................................... Per Share of Common Stock: Net Earnings: Primary ........................................................... Fully Diluted .................................................. Dividends Declared ................................................ 1971 1970 1969 $1,852,495,000 $1,509,540,000 $1,142,373,000 101,498,000 77,498,000 58,340,000 $4.02 $3.36 $2.58 3.64 2.85 2.40 1.21 1.05 .98 Percent Increase Over Prior Year: Operating Revenues ................................................ Net Earnings ........................................................... Net Earnings Per Common Share: Primary .................................................................. Fully Diluted .............................................. 22.7 % 32.1% 12.0% 31.0% 32.8% 19.4% 19.6% 30.2% 18.3% 27.7% 18.8% 12.1% Operating Companies Revenues: Philip Morris U.S.A .............................................. Philip Morris International .................................... Philip Morris Industrial ........................................ Miller Brewing Company (1) ................................. Consolidated Operating Revenues ...................... $1,035,178,000 $ 920,323,000 $ 800,949,000 517,670,000 424,800,000 256,769,000 95,513,000 85,875,000 84,655,000 204,134,000 78,542,000 -- $1,852,495,000 $1,509,540,000 $1,142,373,000 Operating Companies Income: (2) Philip Morris U.S. A ...............................................$ Philip Morris International .............................. Philip Morris Industrial ......................................... Miller Brewing Company (1) ................................ Consolidated Operating Income (2) .............. $ 166,734,000 $ 138,051,000 $ 106,435,000 66,968,000 54,167,000 38,717,000 6,135,000 6,049,000 5,392,000 1,300,000 4,913,000 2,693,000 241,137,000 $ 203,180,000 $ 153,237,000 (1) Miller operating revenues only from August 1,1970. Philip Morris Equity of 53% in Miller net income in period 7/1169-7/31/70 and 100% of Miller operating income thereafter. (2) Corporate expense, interest, other items and income taxes, which arc not directly attributable to the operating companies, are not allocated since any allocation thereof would be arbitrary. The notes to consolidated financial statements should be read in conjunction with the above data. 1 TI54233683
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Review of the Year In 1971, for the eighteenth consecutive year, your company moved to new highs in both operating revenues and profits. Consolidated operarng revenues for 1971 totatled $1,852,495,000, gaining 22.7% over the $1,509,540,000 reported last year. Net income advanced 31.0 %, climbing to $101,498,000, compared with $77,49g,000 for 1970. Primary earnings per share rose to $4.02 from the $3.3 6 attained last year, an increase of 19.6%. Fully diluted earnings per share were $3.64, compared to $2.85 in 1970, an increase of 27.7%. Already the leading U.S.-based company in the rapidly expanding international market, Philip Morris in 1971 became the second ranking cigarette company in • the U.S. market. Our U.S. unit sales increased more than 11% during the year, and at year end the company's share of the U.S. market was more than 18 %. For the industry as a whole, total U.S. cigarette unit sales were up approximately 2.5 %, rising from 524 billion in 1970 to a record high of 537 billion in 1971, according to a leading tobacco industry analyst. Our consolidated operating revenues over the past five years have grown at an average compounded annual rate of 19.1%, while net earnings over the same period have increased at a rate of 24.3 % and primary earnings per share have increased 21.2% a year. And for the 44th year in a row, the company paid dividends on its common stock. In addition, it was the fourth consecutive year that dividends were increased, although the 1971 increase was limited by the U.S. government's economic controls. The current annual dividend rate is $1.24 per common share. Sales of our maior U.S. brands continued to grow throughout the year. Marlboro, which now accounts for more than 11% of the U.S. market compared with 5.7% five years ago, moved into second place among all brands. In the overall 100mm category, your company moved into first place in 1971 ledby Benson &Hedges 100's strong growth at year end. Virginia Slims 100mm sales continued to lead the women's cigarette field, and Parliament, aided by an increasingly good market reception for its 100ram ehareoal filter version, also gained in sales. In the new product category, our principal activity centered on the introduction of the new Marlboro Lights, a lowered "tar" and nicotine cigarette and a major entry in the high filtration field. The introduction was accomplished through newspaper and magazine advertising, and the brand is now being promoted on a national basis. Internationally, the free world market for cigarettes continued its pattern of 4% annual growth, while Philip Morris International increased its worldwide sales more than 10% during 1971, with Marlboro continuing to lead all U.S. brands in overseas sales. Our unit cigarette sales outside of the United States during 1971 approximated our U.S. total. Overseas sales are not as profitable in total as U.S. sales, however, because of lower margins realized in many markets. Chairman Joseph E Cullman, 3rd During the year, Philip Morris International made an investment in Weltab S.A., a Belgian tobacco company, added to manufacturing facilities in Switzerland and Holland, and formed Philip Morris Espafia and Philip Morris Iberica S. A. with local partners to produce cigarettes for sale in Spain. We also look forward in 1972 to the opening of a cigarette factory in West Berlin, Germany. In our Asia/Pacific region, a new manufacturing company, P. T. Philip Morris Indonesia, was incorporated as a joint venture with Indonesian partners. Philip Morris (Australia) Limited increased its share of the Australian market to over 30 %. It should be noted that, during 1971, Philip Morris (Australia) Limited moved into a new field with the acquisition of Lindeman (Holdings) Limited, a leading Australian wine company with a good profit record and an outstanding reputation in the industry. In Canada, Benson & Hedges (Canada) Ltd. increased its cigarette market share and Formosa Spring Brewery completed construction of its new brewery in Barrie, Ontario. In the Latin American region, our affiliates continued penetration of their respective markets, although low profit margins still exist for several affiliates in this region. In total, through local mannfaeture and export, Philip Morris International now has more than 140 cigarette brands that are marketed in 162 countries and territories. Our manufacturing and marketing affiliates are located in Argentina, Australia, Belgium, Canada, Canary Islands, Dominican Republic, Ecuador, France, Germany, Guatemala, Holland, India, Indonesia, Mexico, New Zealand, Nigeria, Pakistan, Puerto TI54233684
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Rico, Sweden, Switzerland, the United Kingdom and Venezuela. Licensees include prominent manufacturers in Austria, Bolivia, Colombia, Finland. Hong Kong, Italy, Malaysia, Morocco, Netherlands Antilles, Panama, the Philippines, and Yugoslavia. Tobacco, of course, remains the dominant force in your company's progress. Our tobacco activities have been growing at such a pace that the percentage of non-tobacco activities has not increased substantially. However, operating revenues from our non-tobacco activities, excluding MissionViejo, totalled more than $350 million in 1971. 1971-the first hill year under 100% Philip Morris ownership--was the year for repositioning the Miller Brewing Company, our major non-tobacco operation, for the future. A new advertising campaign was launched successfully, and the first major new product in Miller's history, Miller Malt Liquor, was introduced in many markets. The organization was strengthened with the election in September 1971 of John A. Murphy as chairman and chief executive officer. He had previously been executive vice president of Philip Morris International. The demand for Miller increased 4.5% in barrelage at the retail level and operating revenues increased 2.8 %. However, there was a substantial decline in operatingincome due to planned increases in marketing costs and severe increases in manufacturing costs. We are hopeful that activities undertaken during this rebuilding phase will produce additional barrelage and an increased market share in future years. Philip Morris Industrial, represented in the specialty paper, flexible packaging President George Weissman Milprint, Nicotet and Polymer operations, registered sales gains despite adverse economic conditions in these industries. Profits after start-up costs of the newly acquired paper n'n'll in Plainwell, Michigan, were up slightly from the previous year. Mission Viejo Company, a planned community, home building and land development operation in which Philip Morris has aninvestment, achieved major increases in sales and profits. This is significant because, although there was a strong market for housing in the United States throughout the year, aerospace industry cutbacks created depressed conditions in Orange County, California, where Mission Viejo's primary operations are located. During the year, this company also expanded geographically and initiated new housing projects in the suburbs of Phoenix, Arizona, and Denver, Colorado. As a measure of our confidence in the world-wide tobacco industry's great potential for further expansion, as well as emphasizing our dedication to constantly improved product quality in every field in which we operate, we are moving ahead on a five-year capital expansion program which will total approximately $400 million, principally for tobacco operations. The largest single expenditure in this program is allocated for our new manufacturing plant now under construction in Richmond, Virginia, at a cost of more than $ 80 million. Designed to help Philip Morris meet the projected increase in U.S. demand for our quality cigarette products in the years ahead, this single new facility will be the largest, most modern cigarette manufacturing factory in the world. It will begin production in 1973. In addition, our new $6 million, 8-story research tower, also presently under construction in Richmond, will increase the company's research space by more than 60 %, to a total of more than 260,000 square feet. It will house morn than $1 million worth of advanced technological equipment, most of which will be devoted to tobacco research, and will considerably increase our researoh capability and efficiency. We are also planning an important expansion and modernization of our cigarette manufacturing facilities in Louisville, Kentucky. Significant capital expenditures have also been planned for new or expanded manufacturing facilities overseas, since the rapid growth of our international cigarette business clearly indicates the need for additional production capacity outside of the United States. Finally, we plan additional capital expenditures for both Miller and Philip Morris Industrial. During the year, Philip Morris joined six other tobacco firms and a tobacco growers' association in making an unprecedented grant of $2,000,000 to the Washington University School of Medicine, St. Louis, Missouri. The grant finances a five-year program of basic research on the immunologic processes involved in cancer. The project is to be conducted by some of the most distinguished and talented scientists in the field of cancer research. It is hoped that this work will lead to a broader basic understanding of cancer, as well as providing methods for early diagnosis, treatment, and possible prevention of certain cancers. 3 T154233685
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This is the largest grant ever made to a single institution by the tobacco industry in its 17-year history of supporting independent, objective biological research, and the latest in a long series of financial commitments by the industry which are approaching the $40 million level. There were few noteworthy developments in the field of tobacco and health research in 1971. The anti-tobacco forces claimed no "breakthrough" in their attempts to connect cigarette smoking with disease. The continuing absence of valid experimental evidence, the increasing indication that many factors other than smoking are significantly associated with many of the diseases for which smoking has been blamed and the increased recognition by the scientific community of the need to enlarge its efforts to obtain a basic understanding of these diseases tends to strengthen our belief that the theory of a causal relationship between smoking and disease is becoming, if anything, increasingly open to question. Cigarette tax increases across the nation are a cause of growing concern to the tobacco industry. As of last September, 15 states had passed new tax bills dealing with cigarettes, 13 of them increasing taxes, one making an existing rate permanent, and another granting a major city--New York--the right to impose a cigarette tax based on "tar" and nicotine content. The average state cigarette tax rose from 10.7¢ to 11.9¢ per pack, with the average increase amounting to 3.71 ¢. Tax increases, of course, bring higher retail prices and also contribute to the further spread of crime through encouraging the hijacking and bootlegging of cigarettes. They are inequitable, discriminatory and regressive taxes which bear down unfairly on the lower income groups. In July, the Federal Trade Commission announced its intention to start a proceeding to require the inclusion in cigarette advertising of the caution notice which Congress now requires on cigarette packages. Prior to that time, Philip Morris, along with most other tobacco companies, had been depicting in newspaper, magazine and billboard advertising the side panel of a cigarette package on which this caution notice was clearly legible. Our decision to show the "notice" side of the package was made after discussions with members of Congress and government officials and was publicly announced in April, 1971. In January, 1972, Philip Morris joined five other tobacco companies in an agreement with the Federal Trade Commission on this issue. The agreement, which is subject to final approval by the Commission, specifies the form, size, conspicuousness and legibility of the depiction of the Congressionally-approved caution notice and the type of advertising on which it must be included, and represents, in our opinion, a fair settlement of the issue. By this action, and the current practice of including "tar" and nicotine listings, cigarette manufacturers appear to have met the demands that have been made for full disclosure of information in cigarette advertisements. We also believe that the tobacco industry has shown a responsible and cooperative attitude toward government demands for additional consumer information in advertising. The "tar" and nicotine listings and the caution notice will now be readily available to consumers, and the use of print, billboard, and other available advertising media will permit manufacturers to describe the characteristics of existing products as well as to introduce to cigarette smokers new, improved products as they are developed. Considering such factors as the cigarette and health controversy, the banning of television and radio advertising in certain countries, the pressures on print advertising, and the increasing tax burden, the continuing growth of both your company and the world-wide tobacco industry is exceedingly encouraging. It can be seen as indicating both a decline in the credibility of the case against tobacco, and a reaffirmation of how important tobacco is in the lives of millions of people all over the world, providing as it does a relief from the tensions of our times and a source of pleasure and satisfaction. We are pleased with your company's progress in terms of sales and earnings, but we also take considerable pride in the sense of corporate responsibility that Philip Morris has demonstrated. In today's world we believe that it is incumbent upon every responsible corporation to be a good citizen in the fullest sense of taut term, and to help improve the quality of life for all citizens. A company that fails to do so is remiss in its responsibility to its employees, its stockholders and the public at large. Our activities are currently channeled into five programmed areas: education, urban and minority group problems, health and welfare, environmental protection and cultural activities. Mr. Lewis E Powell, ]'r., a member of your company's board of directors since 1964, resigned at the end of 1971 upon his acceptance of an appointment as Associate Justice of the United States Supreme Court. His wise counsel will be missed by Philip Morris but our company was honored by his selection. Given our record of continuing growth under difficult conditions, the future of your company must certainly be viewed with optimism. The base of our business today is broad and our forward momentum is strong. All four of our major U. S. brands are well positioned and growing. Internationally, we have achieved consistent progress in terms of geographic expansion and market position of our brands around the world. We now have important non-tobacco interests. Future progress, as has been the case with our past growth, will be accomplished only through the efforts and talents of our 29,000 employees. We are exceedingly grateful for their continuing dedication, cooperation and contributions to our success. Respectfully submitted on behalf of the Board of Directors, Joseph E Cullman, 3rd Cha&man o] the Board and Chiet Executive Officer George Weissman President and Chic] Operating O~icer T154233686
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R~trespecUve de I'Ann~e ~le-¢~ i $1.852.475.000, one aBle.ration de de $77~98.~ ~ ~0 ~ $]01.498~. ~ re.no ~6 l'~n~ derni~ ~it Uric p~ de 19,~%. ~ re.no ~r a~n (en t~t ~m~e d~ ~.85 en 1~ one ag~entaUon de 27,7%. ~j~ en t~e d~ so~ ~£~c~n~ ~ le intonational en ~plde e~a~ion, Ph~p Mo~ ~v~ n~ en 1971, la se~nde ~i~t~ a~£~c~ne de trie de la cigarette. Nos vante$ unitai~es a~ Eta~ Unis ~ sent ac~es de pl~ ~e 11% ~nd~t l'~n~e; one annie ~ la fin d~ ]aquelle la pa~ do march~ ~£rlc~n d~t~uv p~ la ~mpag~e d~p~it 18%. Pour I'Jndustrie daus ~n unstable, le tot~ d~ unR~r, de ~garetl~ aux Eta~-Un~ a augmant~ d'envlron 2,5%, p~t de 5~ ~Har~ an 1970 un niveau re~rd de 537 milliards an 1971, selon un d~ prlncipa~ ~al~t~ de l'indusUi= du tabac. Au coors d~ cinq d~i~res ann~, notre chiffre d'affaires ~]id6 s'~t acorn scion ~ taux annuel moyan de 19,1%. Dopant la meme p6~e, b~n~fi~s ne~ out augmant6 de ~,3% annuellemant le revenu effectif par action de 21,2% par ~. ~ur ]a ~me ~ ~s6cutive, la compagnle a es dividend~ aux po~anrs de ~s acfio~ ord~alr~. En ou~e, pour la quatri~me ~n~ cons~tive 1~ di~dendes out ~t~ au~ent6s, bien que l'au~antation de 1971 air ~t~ limit~ par les tonsures de ~ntr~le ~conomique du gouvcrn~ent ~ric~. Le taux actuel du dividende annuel est de $1,24 par action ordinaire. A~ Etats-Unis, I~ ventes de nos principales marques out cont~u~ de cruise au cou~ de ~BORO, qui ~li~ actuellement pl~ de 11% du march~ am~ricain ~n~e 5,7% il y a cinq a~, est devenue la seconde m~quo du m~ch~, En 1971 Philip Morr~ est devanu le leader d~s la categoric des 1~ ram,par m~que BENSON & ~DGES l~'s est arriv~ pros de ]a premiere place. Les writes de VIRGINI& SLIMS 1~ mm out au~ent~, alo~ que cettc marque continuait de detainer le m~ch6 do cigarette f~n~e. PARLI~ENT, ~d~e par one r~ceptiv~t~ ~oissante du m~ch~ ~ ['~gard de sa versmn 100 ~ ~ ~tre ch~coal, a ~8~emant acc~ ses vent~. Duns le do~aine des nouwa~ produi~, notre principale acfivit~ a ~t~ le inncement de la nouvelle MA~BORO LIG~S, ~e cigarette ~ falble teneur an "goudrvn" et an nicene, ct un pus considerable d~ le domaine de ]a bantu filtration. Le lancemant a f~t l'objet d'une campagne blici~aire duns la pres~ ~crite et la promotion de la marque se far maintenant ~ l'~chelon national. A I'~chelon international, le march~ de 1~ cigareUe du monde Hbre mainten~t sa progre~ion a~uello do 4% tandis que P~Hp Morris lnte~ational an~en- tar ses ventes de plus de 10% en 1971; ~RLBORO ~tant toujours en t~te de routes Ivs marques c~nes ~ Ins march~ £trangers. Pour 197I, nos ventes de cig~ettes par unit~, en debuts d~ Eta~- Unis, avoisinaivnt nos vent~ totales a~ Etat~Unis. Toutefois, duns leur ensemble, 1us vantes ~ ]'~tr~ger nv sent pus aussi profitables qu'aux Etat~Unis, ceci cause de l'~troitesse des marges daus plusieu~ m~ch6s. Pendant l'ann~e, Philip Morris International a pr~ uno participation chez WeRab S.A., une soci~t~ de tabac beige, augmantait sa capa~t~ de produ~on en SoUse et an Hollande et cr~it, avec des p~en~res locaux, Philip Morris Espafia S.A. et P~ip Morris Iberica S.A. pour produire des cigarettes destinies ~ l'~pa~e. En 1972, il ~t 6galement pr~vu gofer one fabrique de cigarettes en Allemagne, ~ Berlin-Ouest, En Asie/Pac~que, une nouvellv ~i~t~ ~e produc- non, la E Z Philip Morr~ Indon.ia, ~tait cr~6e, ~soctation av~ des pa~tenaires indon~siens. Philip Me.IS (AustraH~ Limited po~t sa p~ du m~ch~ australien ~ plus ae 30%. I1 ~t ~ no~er qu'en 1971 ~hilip Me.is (A~tra]ia) L~ted ~lar~.ait sun activit6en avqu6r~t Lind~ m~ (Holders) Limited, one soci~t~ viticole com~ taut parmi Ins premieres d'A~tralie et joui~t d'une bonne rentabilit6 et d'une r6putation exceptionnelle dans cette Au Canada, Begun ~d Hedg~ ~C~ada) Ltd. aug- mant~t sa pa~ du march~ de la ~g~et~ et Formosa Sp~g Brewe~ achevait la coust~cfion de sa now relic ~ra.erie ~ Barrie (Out.in). loca~.~ et ~t l'export~tion, Philip Morr;~ posseue ma~te~aa~ 140 m~ de ci~t~ ~a1~ ~cRi~ ~ #~a~g ~e, A~a- he, Bel~q~e, ~d~ ~ate~, Fr~ G~t~a, NouveHe ~aud% Pa~n, Pays-B~. R6~bHqoe ~¢~nv, Royanme Sure ~ V~n~61~ Au nomb~ de ~rant d~ pmdu~eu~ qui comment p~i I~ plus impo~ aux AntiII~ n~erland~s~, A~c~, BoH~e, ~lombie, Fi~ande, Hung-gong, ItaU~ Malaisie, Mar~, P~a, P~ppines ~ Youg~laviv. ~ talc, naturellemant, ~meurv le fa~eur doml- ~nt du ~cc~ de noun soci~t& Nm a~t~ ~ dom~ne out au~ent~ avec une tern rapidit6 que la p~ de nos au~s se~e~s d'a~t~ ne s'~ p~ a~ruv de fa~n au~i subst~tielle. N6amo~s, debuts du tabac, le c~ffre d'aff~es de ran~mble de nos a~ivit~, ~ l'excl~ion de ~s~on Vi~o, 6lee6, ~ 1971, ~ plus de $350 ~lUous. 1971, premiere ann~ enti~re de contr61e absolu p~ ~hil~ Morris, a perks de ~es~cturcr Miller Brew- ing ~mp~, notre br~che la plus im~Rante en debuts du tabac. Unv nouvelle c~pa~e ~ publicit6 6tait ]~e av~ su~s et le p~mier nouveau produit important de l'histoire de Mi,er. ]a MILLER ~LT LIQUOR, 6tait ~oduit dans plusle~s m~ch~. La nomination, ea septembre, de John A. M~hy, comme pr6sident dlrecteur g6n~ral, a renfo~c6 l'o~- ganisa~on de la soci&& John A. Murphy 6t~t, auparavant, executive ~presi~ant de Philip Morris ~te~ational. La demande des produi~ ~ller a augment6 en volume de 4,5% au ~vean du d6t~l et le c~ffre d'~rcs de 2,8%. N~anmoins, on cure.sUe baize notoire d~ b~n6fi~s d'~ploitation due anx augmentations pr6~ des fr~ commercia~ et du coot de fabrication. Nous aeons l'espoJr que les ~i- vit6s entreprises dans cette ph~ de rest~cturation produiront one augmen~on addltionnelle des ventes et permettront de prendre ~.e par plus ~de du march6 duns 1us ~n~es ~ venir, Philip Morris Industrial repr6sent6 da~ 1. ~dustri. des papiers sp6ciaux, des emballag~ ~uples et da~ ]~ sp6cialit~s chimtques par Milprint, N~colet Polymer-a cnre~str6 ~e augmentation de ses ventes en d6pit d~ conditions ~conomiqu~ d~favorables ren~ntr~ p~ ces ~d~ies, ~s profi~, apr~s frais de raise en ~aln, de Pl~well (~chigan), papeterie nouvellement acq~se out 16g~rement aug- taunt6 par rappo~ ~ l'ann6e pr~c6dante. ~ssion Vte$o, soci&6 sp6da]is~ d~s la construction de maisons et la raise en valeur de te~ains, d~s ]aquvllv Philip Morris a d'~portan~ inves~semen~, a r~alis~ des augmentaUo~ ~portantes de ventes et de b6n6fices. C~i est si~cattf c~, ma]gr~ la ferme16 du march6 de la co~ucdon aux Eta~-Unis, pendant l'ann~e, 1. r~ductio~ des projvts de l'industrie a6ro- spaci~e out ~ des conditions de r6~sion duns ]a r~gion d'Orange (Califor~e) o~ ~ssion Viejo ¢xer~ son activlt~. Durant l'ann6e, cette soci6t~ a ~galemant 61~ son activit6 g~ographique an r~lisant de noaveaux projets de construc~on daus Iv faubourgs de Phoenix (Arizona) et de Denver (Colorado). Comm¢ prcuve de notre enhance duns !~ grandes po~ibRit~ d'expa~ion de l'indus~ie mondiale du tabac et pour ~uli~er notre relent6 d'am61iorer co~t~ment ]a qualit6 de ~ produits d~s tons secteurs de notre actiniC, nuns avous ~ un prw grime d'vxpansion de c~q a~ q~ totafise envko~ ~ millions, principalement duns production de l'industrie du taba¢, L'inwsfissement le plus impoRant de ce pro~me est co~a~6 Morris de faire face t I*acc~'vi~em~t amlci~ de la d~mande de nos cigarettes de qual/t6 nmc D.ats-UnL% cette nwaveBe installation sera la pt~s grande. I~ plas m.oderne ~ la plus p~od',~::dve des fa~)riques de ctgarett~ du m~d¢. X.x producti~ commencera en 1973. D'autre part. notre nouveau ce.mre de recher- che, une tour de huit ~tage$, dc $5.000.000, ~galemant en cour$ de con~tructlon, augmentera de 60% la surface de~tin6e ~. la recherche qui comptera plus de 24.000 m2. Son ~quipcment technique d'avant-gazde repr~entera une valeur de plus de plus de $1 million ct augmentcra cor~id~rablcmant la capacit~ et l'efficacit~ de notre recherche. Nuns pr£voyous ~galemeut unc importante expansion et one modernisation de notre manufacture de ciga- rettes ~ Louisville (Kentucky). Des inve~ti~ements importants out ~galement ~t~ pr~vu~ pour l'installation ou l'agrandissement de manufacture~ ~ I'~tranger. L'accroi~ement rapide de notre activit~ intemationale n~cessite l'~largi~ement de notre capaclt6 de production cn debuts dc~ Etats- Unis. Enfin, nuns envisageous des inveatissements auppl~mentaires pour Miller et Philip Morris Industrial. Au cours de l'ann~e, Philip Morris se joignait ~ slx autres soci~t~s de ]a hranche du tabac et~une asso- clation de planteurs de tabac pour fairc one dona- tion d'un montant sans pr~c~dant, $2.000.000, ~t l'6cole de m~declne de l'universit6 Washington de St-Louis (Missouri), Cette donation est dcstin~v ~. financer un programme de cinq ans duns la recherche fondamentale sur des proc~d~ d'immunologie du cancer. Ce programme sera dirig~ ~ar de~ cher- cheurs comptant parmi Ins plus 6mments duns la recherche sur le cancer. On pent esp~rer que ce~ travanx aboutiront ~ un ~largissement de in cunnaissance fondamentale sot le cancer et qu'iis permettront d'~laborcr des m~thodes de diagnostics pr~coces de traitement et, peut-~trc, de prevention de certaius cancers. Cette donation est la plus importante ]amais fake par I'industrie du tabac ~ une seule iustitutlou au cours de ses dix-scpt armies de soutian ~ la recherche blologique ind~pendante et, la derni~re en date, d'une Iongue s~rie d'engagemants financiers de I'indu~trie, engagements qui avoisincnt un montant de $40 miHious. En 1971, il y cut peu de d~veloppements notables daus le domaine du tabac et de la sant& Les adversaires du tabac n'ont revendiqu~ aucune "perc~e" duns leurs tentatives en cue de relier l'habitude de fumer et la maladie. Le manque d'~vidence reposant sur des experiences valables, Ie hombre croissant d'indi- cations prouvant que plusieurs factcufs autres que la fum~e snnt associ6s d'une fafon significafive ~ beancoup de maladies pour lesque|les on avait accus~ la fum6e aiusi que la reconnaissance par le monde scientifique de la n~cessit~ d'accro~tre ses efforts pour parvenir ~ une connaissance fondamentale de ces maladies, tendent ~ renforcer notre croyance selon laqueHe, la th~orie de relation de causalit~ entre le fait de fumer et la maladie c~t en train de devcnir, pour autant qu'elle air ~t~ fond~e, de plus an plus fragile. L'angmcntation des taxes sur Ins cigarettes daus le pays est cause d'inqut~tude croissante pour l'industrie du tabac. Depuis sel~tembre dernter, 15 ~tats out vet6 des textes relatffs ~ de nouvellcs taxes sur les cigarettes, 13 d'entre eux concernaient des augmenta- tions de taxes, l'un rendalt permancnte une con- tribution existante, le dernier octroyaIt b. la principale vllle--New York-lc droit de percevolr une taxe sot Its cigarettes bas~c sot Ia tencur cn "goudron" et en • nicotine. En moyenne, la taxe d'Etat sur les cigarettes c~t pass~e dc 10,7 cents ~ 11,9 cents par paquct avec une augmentation moyenne atteignant iusqu ~. 3,71 cents, Les augmentations de taxes entra~nent 6videmment eclles des prix de d~tail et contribuent ~galement ~ l'exteusion de la criminalit~ en favorisant le bandi- fisme et ia contrcbande d~ cigarettes. II s'agit 1~ de taxes ~t caract~re pen ~quitable, discriminatoire et r6gres~if frappant de fafon in]uste le~ groupes ~ faibles revenus. En juillet, la Commi~lon f~d~rale du commerce annonfait son intention d'engager one procedure pour rcqu~rir l'inclusion dans la publicit~ des cigarettes de la mention de raise en garde d~]~ exig~e par lc Congr~'s sur ]es paquets de cigarettc~. Avant cctte date, Philip Morris, et la plupart des autres corn- paroles de labac, pr~entalant d~i~--dans les ~.ubilcites des ~oumaux, magazines et affiche~--lc c6t~ dun paquet de cigarettes sur Iequel cette mention de raise en garde ~tait clairemcnt lisible. Notre d6cision de montrer le c~t~ du paquet comportant la mention avait ~t~ vrBc apr~ en avoir d6battu avec des mem- bres du Congr~s ¢t de~ repr~sentant~ du gouvemement et annonc6e publiquement en avrll 1971. 5 T154233687
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r ua f~n lu~eu~ ~ ~ la P~ c~e ~og It pratique ~e qui ~ mcn~on~r !~ ta~ de '~oudma" ~ de nicene, 1~ ~ab~ de cigaret~ sent ~1~ au devant des dem~d~ q~ avaient 6t6 fo~ul~ ~ur ob~nir u~ infomallon complete ~ obie~ve de la publicit~ des ~ga~tes. ~o~ croyo~ a~ que l'~d~e du tabac a f~t pfeuve de r~nsab~t~ et de ~a- tion i 1'6g~d des ~mand~ du g~vernement ~ur une information suppl6mentaire du con~mmateur duns 1~ publi~t~ eta ~l~n6 I~ ~ ~ntrove~ de la publicit6 d~ ci8~ettes. ~ m~on d~ taux de "goudron" et de ~ne et la mention de ~se ~ g~de ~ront m~nten~t ~ur le ~nsommateur et i'u~llsation ~ la ~ ches ~ d~ autres m~aspub~¢it~ dts~nibl~ ~ettra a~ fabrican~ ~ d~i~ 1~ ttqu~ d~ prod~ ~t~ et d~in~i~e m~ch~ d~ ~utts nouv~u~ am~or~ au m~ure de I~ d6velop~ment. St 1'~ prend en comi~ration d~ facte~ te~ ia ~ntroverae concemant la clg~tte et la l'interdi~on de la pubH~t6 t61~e et radiophonique duns certalns p~s, 1~ presslons s~ le contenu la publiclt6 ~pr~e et l'a~roissement du fardeau d~ t~ la croiss~ce cont~ue de notre et de I ind~ie mondiale du tabac est e~mement encourageante. On peut l'~terDr6tef comme ~diquant g la lois le d6cl~ de la ~dib~t~ duns la ~ en cau~ du tabac et comme une co~rmation de l'im- pofta~¢e du tabao d~ la vie de ~io~l de pe~nnes de par Ie monde~ le tabac appoRant un soula~ement aux tensions de no~e temes et ~e ~urce de satisfaction. No~ somm~ hcure~ d~ pro~ de noUe corn- panic, ai~i que des vent~ et de~ profits, m~s nous sommes 6galement tiers du se~ de la sociale que Philip Mo~ a t~oi~e. Dana le monde d'auio~d'hui, no~ ~oyons qu'il ~com~ ~ ~aque entrepr~ r~ponsable de se ~ndu~ en ~n cltoyen duns le pleln sens du terme, et de con~buer l'am611ora~on de la q~t6 de vie de to~ les cltoyens. Une compare qui m~que ~ cette fon~lon ne rem~lit pus ses devoirs envers son ~r~el, actionnair~ et le public en 86n6r~. Nos a~t~s se r~aRtssent aetueRement d~s cinq dotages: ~duca~on, probl~m~ de l'urb~isation et des minorl- t~, sant6 et ac~on so,ale, protection de l'en~ron- nement et actl~t~ culturelles. M. Lewis E Powell. Jr., ~ membre du ~nsell d'Administration de voUe compa~ie ~puls 19~ a d6mlsslon6 ~ fin 1971, ayant au~pt6 un si~ge en rant qu' "A~ociate Jm~ce" g ~ CouR Supreme d~ Etat~Unis. La vale~ de ses ~ei~ nous manquera, n6~moins noUe compagnie se sent honor6e par nomination. Grgce ~ une ~oiss~ce con~nue m~6 d~ condi- tions di~cil~, l'avenir de notre compa~ie "doit ~tre envisag6 ave¢ optimisme. Aulo~d'h~, la b~ de notre entrep~se est large et notre motivation e~ fo~e. Nos quatre marqu~ les pl~ tmpo~ant~ aux Etats- Unis sent en bonne ~sttion et en crol~. Sur pl~ international, nous avons a~ompR d~ pro~s consid6rables: expansion g~graphique, renfor~ment des positio~ de nos m~qu~ sur les m~ mow diaux. No~ avons m~ten~t d'lmportan~ duns des domaines autr~ que celui du tabac. ~s pro~s futurs, comme cela a 6t~ le cas duns notre croi~ancc pa~e, scront accomp~s sculcmcnt aux eHo~s ct ~ la qualification de nos 29.~0 ployS. Nous ]cur sommcs extr~mement reconn~sants pour lcur d~voucm~t, lcur coi~boration ct lcur contribution ~ notre succbs. Pr~ent~ respect~e~sement au nora du Comcll d'Adm~tration Joseph N Cullman, 3rd Pr6stdent du ~n~il d'Administration George Wci~man Pr~ident D~ecteur G6n6ral Repaso del Afio F_~ LVTI. pro" ¢Vcimoctav~ a~o comecativo, la comp~- $101.498~ en ~ad6n ~n ~ ~7.49~ ~ ~r a~6n, ~mpi~eale ~luid~ ~aeron $3,~ ca comp~a~6n ~ ~ de ~ u ~g iu~mento ~1 27,7~. ~ 1971, P~U~ Mo~, que ya ~a el H~ ~ el ~eclente mercado ~te~acional de 1~ basadas ea los ~tad~ U~dos, l~g6 a ~r la ~gunda ~a en ~Rancia en el mer~do no~e6c~o. Nut, as ~en~ ~ ~dades en los ~tad~ Unldes . subieron en m~ de ~ 11% ~ar~te el a~ y a final~ del ~smo, la ¢~cieaci6n de la ~mp~t en el mercado no~emeric~o e~ ggo ~ que el 18%. De a~erdo con un ~oso ~a~ta de la ~dus~a tabasco, dense del m~ g~ de industrig la venta ~ ~g~ ~ subi6 apro~ad~ente ~ un Z5% ~ob~ 5~.~ en 1970 a on ~vel e~aord~en~ ~ ~ 537.~ ~lon~ en 1~1. D~te lm tildes clnco a~s, nu~u~ vcnt~ net~ co~o~dad~ hun ~ecido ~n prome~o ~ual de IP, l~. mien~ q~e lg u~Hdad neta co~olidada d~te el m~mo ~dodo h~ido en an ~3% y gan~cias ~r accxon lo h~ necno en annul, y ~r el ~ afio consecu~vo, la ~mp~ia pug6 di~dcndos sob~ 1~ ac~ones comun~. T~bi6n el ~a~o a~o ~nsecutivo en el que ~ aument~on los divi~ndos, aunque el ~emcnto de 1971 ~6 ]~i- tado per los con~ol~ econ6micos del goble~o nort~ amcncano, ~ p~omedio ~ual a~u~ ~ de $1,~ per acci6n. Durante el afio, I~ vent~ de na~tr~ pr~p~es m~ nor~eamertcan~ con~uaron creciendo. M~lboro, que actu~ente c~nta ~n m~s ~1 dcl mcrcado ~ortc~c~c~o, comp~ado con el 5,7~ de ~ ~ aU~s, Reg6 a ocupar el segundo lug~ en~c tod~ las m~ y Benson and Hcdg~ 100's apro~maba a~leradamente a ~al~ de ~o a ]a p~mera posicl6n en la ~oria de cig~os 1~ ~. L~ vcnt~ dc Vk~a S~ 100 ~ subleron, debido a que esta marc~ continu6 siendo la prefcrida ~r I~ mujer~. P~Uamcnt, ~y~ nucva ve~i6n de 100 mm con ~o de c~n ac~vado tcntdo una buena recepcl6n en el mercado, tambi~n obtavo ventas sepefior~ con res~o al afio ~terior. Philip Me,is ocupa a~almente la p~mera ci6n en 1o quc rcs~ecL~ a vent~ de cig~l~ de mm dentro de la mdust~a tabaquera. En la categorfa de nucvos produc~os, nu~tra actividad principal fu6 el l~miento de la nueva m~ Marl~ro Li~ts, con un contenido reducido de brea y nicotlna y repr~nta ann nucva p~ficipacl6n en el campo de la ~ta flltract6n. EI la~amlento fu~ real~ado a trav6s de publi~dad en preen y revistas y se ~t~ Uevando a cube ann promo~6n a escala nacion~. El mercado mundial de ctg~llos continu6 su c~- miento no~al ~c un ~% per afio, mientr~ que Philip Mo~ aumcnt6 sus ventas mandi~ en m~s de un 11% durante 1971 y M~lboro ~ntlnu6 siendo la primcra marca no~camcricana cn el cxuanSero. Las ventas en u~dades ~era de los Estados U~dos dorante 1971 igu~on el total de vcntas dentro p~ ~ro I~ ventas en el e~r~jero no son tan lucra- tiv~ debido a los bajos m~genes obtenidos en chos mcrcad~. Durantc el erie, Philip Me,is Intcrnacion~ invi~i6 capital en una compafifa tabaqaera belga, Weltab, S. A.: ~pB6 1~ f~brlcas de Sei~y Holaada y cons- tituy6 las comp~i~ canari~, PhBlp Morris S. A. y Philip Morr~ Ib6~ca, S. A., conjamamentc ~n sodos Io~1~, p~a la producci6n de ~garrillos y su venta en toda ~pafia. Esperamos t~bt6n inau- gurar una nueva ffibrica de ctgarrRlos cn Berlin Oct- dental. Alema~ en 1~2. En nues~a re~6n ~l Asia y el Pac~fico se estableci6 una nueva factoda: E ~ Philip Mo~s Indonesia, en u~6n ~n soclos locales. Phi~p Mo~ts (Austria) Limited ~crement6 su participa~6n en el mercado aus~aUano a m~s dcl 30~ del mhmo. en b~l Caml~k En Ca.~aeTeft, Beacon and H~ (~ada) de su n~a p]an~ ~ ~ ca B~ Ontado. p~v~ m~ aunque al~ de ~ compa- fif~ ~n~6~ t~icndo m~r~n~ ~ ~fici~ muy redu~d~. ~ tot~, ~e la fabd~fn 1o~ y Philip Mo~ ~temacion~ ~cnta ~ora con m~ de 140 m~ de cig~l~ q~ ~n en venta en 162 pafses y te~todos. Cont~ con ~mpa~ dedicadas a Ig pr~ucci6n y mer~dotec~a Alema~ ~gen~a, A~ia, B61~cg Canada, ~ador. ~pafia (Isl~ ~), ~a, ~don~ia, M~jico, ~ueva ~landa, Hig~a, P~st~. ~e~o ~. Rep~bltca ~mf~c~a, Su~ia, S~ y ~ela. En~e l~ quc fabrlc~ bajo 5~ncia est~n ~cluldos Jm~ fabHc~t~ en ~t~l~ Hol~- desk, A~trig Bo5~g ~1ombi~ Ffliph~, l~dia, Hong-Kong, ItaUa, Mal~g M~os, P~ y Yuwsla~a. ~at~a~en¢, el taba~ slgue sicndo ia fucm do~- n~ en el progr~o de la ~mpa~a, Nu~ a~vl- dad~ tabaquer~ se h~ d~rollado a tanta velocidad que ¢1 por~n~e de acdvldadcs nw~baquer~ no ha tenido el ~mo au~. A ~ de ~sto, Ins ventas net~ o~ra~on~, de~ivad~ ~ nuest~ acdvidadcs no-tabaque~, ex~ptuando ~ssion Viejo, suma~on rags de $350 ~lones en 1971. El afio 1971, el prier afio ~mpleto b~o propfedad I~ de PhRip Morris, fu6 el afio de r~s~cturad6n con ~ al future de Miller Brewing Company, nubia p~clpal operaci6n n~tabaqucra. Una nueva c~pafia pub~dt~ia fu6 l~da con ~an 6xito ~ el nuevo pfoducto de m~ ~po~cla cn la historta MRIcr, el Licor de Mal~, fu6 ~oduddo en touches mercados. La organJzaci6n ~te~a se ~6 ~forzada con la ele~i6n, en ~p~cmb~ ~ 1971, John A. M~hy ~mo presi~nte y ejecutivo mg~o de la emp~a, quten con antedo~idad bahia ~upado el c~8o de vi~pr~ldente ejecu~vo de P~lip Morris Internafion~. La dem~da p~a los product~ M~lcr en b~rReda ~ nivel de ventas ~ det~e se in~ement6 en un 4,5% y 1~ v~t~ netas aument~on un 2,8%, Sin embargo, los beneficios operacionalcs sufrlcron ~a redu~i6n a ~usa de los tncrementos pla~ficados en 1~ ~stos de m~ke~ng y los fue~es a~entos en los costos de fabrica~6n. ~r~ qucen el future, las acti- vidades emprendld~ durante esta f~e de re~t~ turaci6n produckin una mayor ~n~dad de vcnt~ en barrileria y una p~cipaci6n ~eci~te en el mercado. PhRlp Monls ~dus~al, representada per Mflprint, Nico]et y Polymer en los mercad~ de pp~l y emba- laj~ ~ct~cs come t~bi6n de cs~cia~dad~ qu~, aument6 sus vent~ a p~ de I~ advers~ con~cloncs ¢con6mlcas en ~t~ industrl~. S~ cm- b~go, despu6s de 1~ ~ntes inve~ton~ en la inst~aci6n de su rc~6n adquirida f~b~ca de pa~l en PlainweR, ~c~g~, 1~ ufiHdad~ aumentaron s61o algo m~ queen el afio anterior. Mbsion Viejo Comply, compa~fa dedlcada a la pl~ficaci6n y cons~ucci6n de urb~cion~, cn cual PhiRp Mo~ ha he~o una ~rtante 1o~6 incremcnt~ no~blcmente sus vcnt~ y benefi- cios. Esto cs si~cafivo porque a~n exisdendo un fuerte mercado de e~cact6n en los ~tados U~dos dur~te el afio, la dcpresi6n en la indusUia acre,- papal ~e6 condiciones ~o~al~ en Orange Conmy, CaHfor~a, dondc cst~ situadas 1~ prlndpal~ op~ radones de Mission Vlejo. Durante el ~o, esta com- p~ia cr~16 geo~cntc ¢ inict6 nucvos proye~os de co~cci6n ~ edtfictos en los suburbios de Phoenix, ~izona, y Denver, Colorado. Come muestra de naes~a confi~ en la ~dus~ia tabaquera mun~ yen su potencial ~ expansi6a y a la vez come ~di~ ~ nuesVa dedica~6n a la meJora const~te ~ la calidad de los product~ cn cada uno de los ~pos en que o~r~, ~t~os llando ua progr~a de expansi6n ~ biencs de ca~l a 5 aries pl~, que tota~z~g aprox~ad~cntc ~llon~, pr~d~a~ente para o~radon~ tabaqueras. La invc¢d6n prmcip~ d~ ~te pro~a scr~ la nucva fgbrica que se ~ co~t~y~do en ~c~ond, Virgin, y que cost~t m~ de $80 ~llones. ~ta nueva f~brica ~t~ d~cfiada p~a que PhRip Morris pueda absorber el in~ento prev~to en la dem~da noHc~cdc~a p~a nuesVos productos tabaqucros de ~ta calidad ~ los pr6xim~ aries y ser~ la f~b~ca de cig~llos m~ ~an~, modcrna y eficicntc mundo. Em~z~g a producir en 1~3. Tambi6n hUeS- TI54233688
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~ a~da ~ ~r val~ ~ taba~ ~n ~ q~ a~t~£ ~rab~en~ Ua ~pa~dad y efi~L T~bi~a tca~ ~da ]a mo~6n c ~te e~a~6n fibd~ ~ ~g~l~ en ~i~]~ Kentuc~. Como el ~e~i~lo r£~ido de nmuo nero ~baquem int~a~onfl ~ ululate la ~- dad de una mayor produ~6n fae~ ~los Unidos, hem~ pr~upu~tado ~an~s ~ve~ion~ pars ~u~ nue~ pl~s en el e~an~em y mejorar ]~ ya e~steat~. Tmbi~n heroes plaa~cado ~venion~ adicio~ en ~]ler y Philip Ind~aL Ph~p Mo~s se u~6 a ~ fi~ tabaquer~ y a ann ~o~a~6n ~ ~lfivado~s de taba~ p~a hair ann dona~6n sin pte~ates de ~ m~Ion~ de d6lar~ a la ~uela ~ Me,tins de la Unive~idad de W~on, St. Lou~, ~oud. ~ta do~6n financi~ un pra~a de dn~ afios Dm la ~v~fi- gaci6n b~i~ de los pro~os inmuno]6~ ~pli- ¢ados en el ~r. El proye~o ser~ ~g~ de los ~ ~sl~gui~ y ex~ h~br~ de ci~cia en el ~mpo de la inv~figad6n del ~r. Se ~pera que ~te ~abajo pravo~ una ~]at ~m- pre~t6n b~ica del c~cer y tmbi[n prov~r~ m~to- dos p~a el diag~6stico pre~2, tratamie~to de y ~os~le Preven~6n de ~e~ tlpos de ~r. ~ta ~ la ~ayor donaci6n hecha a una sola ~titu- ci6n dur~te los 17 afios que la ~dus~ia tabaquera ha apayada a la invesfigaci6n biol6giea inde~ndiente y ob~etiva y es la m~ re¢iente en una larga aerie de apoyos fi~cieros ~r p~te de nu~tra industria, cuyo totfl as~i~de a m~ de ~ millones. En 197L se hicieron notabl~ progresos en la inves- tigaci6n sobre los ffectos del taba~ en fue~as aati-tabaca declar~on que no e~stfa uonfi~a~6n en sus p~eb~ pars telaclonar el hecho de fumar cigarillos con Ins enfermedades. La conti- nua au~n~ia d= una v~iosa eviden~a extricate, la creciente in~caci6n de que hay muchos factar~ que inle~vienen apse del hecho de fm~ Y que est~ stgn~fivmente rela~onadas ~n muchas de Ins enfe~edad~ de cuy~ caus~ cigarrtl~, y el crcclente re,hot,lento pot pa~e de la comunidad dentition de ]a ne~sidad de aumentar sus esfuerzos para obtener una comDrensi6n b~ica de ~t~ enfe~edad~, sitven para refor2ar er~ncia de que si existe la teor~a de una relaci6n c~u~ cn~e el fumar y 1as e~e~edades, ~ una teorla cuya fuerza es cads vez menor. Los inerementos en impuestos sobfe clga~filos an toda la naci6n son ~usa ~ cre~iente preocupaci6n ~ara la industrla tabaquera. Durante el m~ de 5epfiembre Dasada, 16 ~tados aprobaron nuevas medid~ de ~puestas sobre clgardllos: 14 iacrementaron sus impuestos, una estabIeci6 como definitiva una tarifa e~stente y oUo dl6 a una Impor- t~ta ciuda~Nueva Yotk~i derecho de ~tablecer un impuesto ~obre cig~illos basado en su contenido de brea y nlco~a. El ~pu~to promedio de estados subl6 ~ 10,7 centavos a 11,9 centav~ cajefilla, con un incremento promedio de 3,71 ~n- taros. Natura~ente, in~emenl~ en l~ i~pu~tos traen consigo unos pr~ios de vents m~s altos y t~bi~n coa~ibuyen a la expami6n de actos crimina- lea tales como roboa y ~ontrabando. Son impu~tos regr~ivos que ~ect~an ~ustamente a los g~pos econ6micos ~s d~bil~. En Sulia la Comisi6n de Comerclo Federal anunci6 su ptop~silo de tequeri~ la tn~usi6n en la pub~dad de cigarillos de la nots de precaud6n ~e elCon* greso exlgc se muestre en tod~ las ga~eUll~ de ciga- rrillos. Con anficipaci6n a este shunt:o, Phi~ Morris $unlo con otr~ important~ compafifas hablan presentado en su publlcldad en pre~a, revistas y vallas la p~te de ]a cajetilla de clga~tllos en ]a que aparc~ clar~ente ~etallada la nots ~e precau- ci6n. Nubia decisi6n de inclulr la nots de precau- ci6n en tada la publlcidad fu6 Iomada convetsadon~ con miembros del Congreso y d~l g~ierno en general y fu6 hecha p~blica en Abril ~ 1971. Ea eaero de 197~ se Ileg6 a un acuerdo en~e Philip Morals, a~ c~ ~mpafifas tabaqueras y la si6n de Comercio ~ederal p~a ~atar de d~le una soluci6n definillva a ~te terns. E1 a~erdo, sujeto a la a~roba~6n final ~r la Comisl6n, es~cifica la medid~, g]afidad y legibiHdad de ]a nots de ci6n y el ~ de publicidad ea el que debe aparecer. ~te convenio ~ nues~ra oplni6n repr~nta una salu- ci6n ecu~nime a este problma. ~a ~m~ ~ ~d ~ab~ y ~a~ ~ ~dor na~ en ]x ~ma md~ ~ ~m de ~ia. ~ ~i6n de I~ ~ p~u~n y la ~f ~mo la pr~ntac[o~ al ~v~u~dor ~ p~du~ nuev~ & mejor ~dad en el fu~. Te~endo en ~¢nta fa~or~ ta]~ ~mo la ~n~ yetis sobre 1~ ~a~ifios y la salu~ la prohibi~on ~ publi~dad en televisi6n y ~o la p~si6n sobre el ~nte~do de la pubH~dad y la ~e~ente ~ga de los impu~os, el ~n~6o &s~ollo de la compafiia y t~bi~n ¢1 ~ la ind~Uia tabaqu~a m~ es a~n~dor. ~ ~e~e ~r ~to ~mo ~dicaci6n de que ~a la op~6n ~n~a el tabaco y se ~a le ~po~n~a del t~aco en ]~ ~d~ de millonm ~ ~on~ en todo el m~do, sum~do, t~ te~ion~ de nu~o ~po y una fuente ~ pla~r y sa~fa~on. ~t~ con~nt~ ~n el pronto de la compafifa en tg~os de vent~ e orgullosos del senttdo de res~nsabilidad empr~ial que ha demos~ado PhiHp Mo~. En el mundo de boy, ~fim~os que es de la Jncum~ncia de toda ~mp~fa el ~r ~udad~os res~abl~ y ayud~ a mejorar el ~vel ~ vida del medlo ~biente en que d~ollam~ nu~ aufividad~. Una c~pafifa que no Io~a esto, es~ fal]ando con su responsabill- dad p~a con sus empleados, sus ac~onist~ y el p6bhco en general. Actu~enie nues~as ac~vidades ~n encauzad~ a cinco ~eas b~sic~: la edo~- ci6n, los problem~ ~bau~ y de ~norf~, los pr~ blemas sanit~ios y de blene~ soci~, la protecci6n de ]a natu~aleza y las ac~dades ~ltur~es. E! Se~or Lewis E Powell, D~eCtiva de ~ compass desde ~ del 1~1, outdo acept6 su no~naci6n como A~ociate J~ti~ del ~ibunal ~premo de los ~tados U~dos. Nos falt~n s~ sablos consejos, ~ro nubia compass se slente hon~da pot su Dado el hecho de ~ cre~iento con~uado bajo condi~ones d~cfl~, hemos de ver Ua comp~ia con optimismo. La base de nue~o neg~io boy es ~pHa y nues~o ~puje es fu~te. Nuestras 4 marc~ pHncipales no~eame~can~ ~t~n bien colo~das yen posic~6n ~ndente ~rna~onal- ment~ hemos lo~ado notabl~ progresos en tg~inos de exp~si6n geo~fica y p~ticlpaci6n de nues~as marcas en los mercados m~dial~. A~u~ente tene- mos ~port~tes empresas n~tabaquer~. El pro- ~eso futuro, tal como en el c~o de nues~o p~ado desarrollo, s61o podremos Iograr]o co~ los esfuerzos e inteligencia de nu~os 29.5~ empleados, ~tamos muy agrade~dos ~r su dedicaci6n con~nua, su ~o~raci6n y su ~portante con~ibuci6n. Pr~entado r~tuos~en~ a hombre de la Juma DRecfiva, Joseph F. C~llman, 3td Presidente ~ ]a Junta y Funcion~io Ejecu~vo en George We~sm~ Pr~tdente y Funclonario de O~raciones en Jefe Jahresbericht 1971 $1,857.,495.~00 and i~g u~mit m'a 22.7~ ~ ~ ~,49~ ~ J~ 1~. ~ a~g~tt~e Ge~aa pro A~e ~eg yon ~ im ~he~d~ $~r e~el~n ~36 em 19.6~ auf ~.~ Die Ge~e pm ~e ~ voBer Koaversion yon w~ cinch An~ieg yon 27.7% a~acht. AIs ~rei~ ~h~n~ Fi~a der USA a~ d~ ~ch ~pandierend~ intemztionalen Markt hat Ph~ip Mo~is 1971 auf dem amcdk~sch~ M~kt die SteUe der Zig~ettenfi~en e~genommen. ]m Laufe d~ $ah~ n~m ~r Zigmttenabsa~ ~ den USA ~m m~ ~ 11% ~, ~d m Jahresende ~t~g der Anteil der Firms am amedkaaischen Markt fi~r 18~. Laut elnem ffi~n An~er der Tab~- indusuie, erhghte si~ der Absa~ der g~mten Zigatette~ndus~ie ~ den Vcre~i~en Staaten um ~d 2.5%, womlt er yon 5~ M~arden Stfick im ~ 1~0 auf elne Rekordh8he yon 537 Mil~ard~ Stfick im J~te 1~1 ~fieg. Die durchsc~ttlichc j~liche ~achsrate konsolidie~en Betde~ge be~ug ~ den genen ~nf Sahren 19.1%, wS~end der Reingcw~n in ~clbcn ~itsp~e um ~hrH~ 24.3~ sfieg und der ausg~hfittete Gewinn pro Aktie sich ~rlich um 2t.2% erh~htc. Zum ~. Male hintereinandcr schfittete die Firms Di~den~n auf ihre St~ma~ien aus. Es war ~dem d~ viertc a~einanderfolgcndc Jahr, in welchem ~e Difidende erh~ht obschon dutch die Wittschaf~kontrol~snahmen der amerikanis~en Re~e~ng der ErhShung Gmn~n ge~e~ wurden. Die J~resdividen~ betr~gt gegenw~rfig $1.24 pro Stamm~iie. Die Um~e unserer gr~sstcn amerika~s~hen Ziga~ttenmarken stiegen im Verlaufe des Jahr~ weiterhin ~. Marl~ro. deren M~ktanteil in den USA heu~e fiber 11% ~gt, ~ Mct~ei~ zu 5.7% vo~ ~ Jahren, ~e~ jet~ an ~eiter Stelle flier Zigarettenmarken. In dcr l~mm Kategorie rfickte P~p Morals in 1971 an crate Stelle, nachdem sich Benson & Hedges t~ ~ Iahresen~ der e~ten Marken~sition n~herte. V~nia ~ms 1~ Ums~e watch w~ter ffihtend auf dem Gebiet der Dam~garette. Parliament konnte, unterst~t~ dutch elne zunehmcnd gute Aufnahmc ihrer l~mm Charco~ F~t~ Version, ihren Umsa~ e~nfalls erh~hen. Im Bereich tier neuen Produktc kon~ntrie~en wit unscrc T~tigkeit auf die Einffih~ng der neuen Marl~ro Lights, einer Zigarette mit herabg~e~cm "Tccr-" end Nikot~geh~t, e~ bedeu- tender Einstleg in den Bereich der "nikotina~en" Zigarctten. Di~c neue Marke ~rde durch ~itun~- und Zei~chriften-Werbung e~geffih~ und wird heute auf nationaler E~ne gef~rde~. International wuchs der Zigarettenmarkt ausserhalb des kommunlsfischcn Blocks wciterhln um j~hrllch 4%, w~hrend Philip Mo~s ~temational im J~re 1971 ihren Umsa~ a~ dem Weltmarkt um mchr 10% crh~hte, wobei M~lboro lm Ueberseegesch~ft weiterhin an der Spi~e ~ler amerik~isehen Marken stud. Unsere Zig~cttcnums~ au~erhalb der Verei~gten Staaten bettugen 1971 mengenm~ssig ann~hcrnd so viel wie unscr G~tumsa~ ~ den USA. Die Ums~t~ In Ue~rsee sind jedo~h imgesamt wegea der auf vlelen M~rkten er~elten nl~igctcn Ge~nnsp~nen weniger ~tra~elch als die U~t~ in den USA. lm vergangenen Jahr invesfie~e die Philip Mo~is Inte~a6onal Kapltal ~ die bel~sche Taba~a Weltab S,A. erweitette die Fabr~ationsanlagen in der Schweiz und in Holl~d, und grOndete ~e Philip Morris Espafia S.A, und die PhiUp Mo~s ]b~rica S.A., mit 5rtlichen Gesch~f~partnern, ~r die Herstellung und den Verka~ yon Zigarctten in Spanicn. 1972 schen wit such der Er~ffnuag einer Zigarettenfabrik in West~rlin entgcgen. In unseter Region Asien/P~fik wurde als Gemein- sch~untctnc~en mit indonesischen G~ch~t~ ~r~em eine neue Herstellerfirma, die R ~ Philip orris Indonesia, gcgr~ndet.Philip Morris (Austr~ia) Limited erh~hte ~en ~te~ ~ australischen Markt auf fiber 30~. Fes~h~en ist, da~ Philip Mo~s (Australl~) L~ted ~ La~c ~s Jahrcs 197~ ein neues Ges~ft~ gebiet beueten hat mit dem E~erb tier Fi~a ~m~ (Holdings) Limited, e~cr ffihrenden aus~aHschen Weighs, ~e sure ~agsergebn~se aufweist ~d in dicer Brecht cinch he~o~agcnden Ruf genl~st. In K~ada ethShte die Bcmon & Hedge~ (C~ada) Limited ~ren Anteil am Zigaret~enmarkt ~d die Formosa Spring Brewe~ vollendcte den Bau i~er neuen Brauerei in Basic. Ontario. 7 T154233689

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