NYSA TI Single-Page 1
Annual Report 1960 T!54210523
Fields
- Named Organization
- American Tobacco Company
- National City Corp.
- *Scientific Advisory Board (SAB) (Only use SAB with name of specific org.)
- TAN (Tobacco Action Network)
Organization created by the tobacco industry to galvanize "grass roots" political action from among those who work in some capacity for the tobacco industry: growers, manufacturers, retailers of cigarettes, etc.- Tobacco Industry Research Committee (TIRC) (Renamed Council for Tobacco Research-USA (CTR))
Organized in 1954 as the Tobacco Industry Research Committee (TIRC), and renamed the Council for Tobacco Research-USA (CTR) in 1964.- Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).- United States Information Agency
- National City Corp.
- Named Person
- Allen, George V. (TI President & Exec. Director 1961-66)President and Executive Director for the Tobacco Institute, Inc. from 1961 through 1966.
- Bowden, Alfred F. (ATC, VP of Operations)
Vice President - Operations- Connors, Thomas P.
- Crowe, John A.
- Dale, J. Wesley
- Findlay, A. Gordon
- Hager, John G., Jr.
- Hager, Virgil D. (ATC Board of Directors 1960-68)
Defense- Hahn, Paul Meyer (ATC President (1950-63); TIRC Chairman (1954))
- Heimann, Robert K.
- Hilyard, Harry L.
- Janson, A. Leroy
- Kennedy, Walter A.
- Kenny, Frederick W.
- Sparrow, John B.
- Strickland, Silas E.
- Turner, George L.
- Walker, Robert B. (ATC Chair and CEO; CTR Exec Comm)
- Waterhouse, Joseph R.
- Whelan, Francis X.
- Wilkinson, George A.
- Young, William B.
- Bowden, Alfred F. (ATC, VP of Operations)
- Date Loaded
- 16 Mar 2005
- Box
- 5186
Document Images
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ANNUAL REPORT • 1960
T!54210523

---

ANNUAL
REPORT
For the year ended December 81, 1 9 6 0
Executive Office, 150 East 42nd Street, New York 17
CONTENTS
2 HIGHLIGHTS
3 PRESIDENT'S LETTER
14 OPERATIONS AT A GLANCE
15 CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
18 CONSOLIDATED BALANCE SHEETS
18 NOTES TO STATEMENTS
19 SUPPLEMENTARY FINANCIAL INFORMATION
20 AUDITORS" CERTIFICATE
21 DIRECTORS AND OFFICERS
22 TEN-YEAR FINANCIAL REVIEW
24 YOUR COMPANY'S PRINCIPAL PRODUCTS
T154210525

HIE~HLIGiHTS
AND WHOLLY-OWNED SUBSIDIARIES
Per Common Share
Net operating income ..........
Less= Nonoperating charge to provide for possible
loss of leaf inventory in Cuba, less applicable
federal income tax ..........
Net income .............
Dividends paid ............
Net sales .............
Operating income, before taxes on income
Net income (in 1960 after provision for possible
loss of leaf inventory in Cuba) ......
Dividends paid (common and preferred) ....
Portion of net income invested in assets used in the
business and to provide for debenture sinking
fund requirements ..........
Current assets, December 31 .......
Current liabilities, December 31 ......
Net working capital, December 31 ......
Number of stockholders, December 31:
Common .............
Preferred .............
$4.62
.06
4.56
2.721/2
$1,215,342,819
135,843,166
62,522,313
38,660,244
23,862,069
771,818~513
175,829,476
595,989,037
89,440
7,105
1959
$4.61
4,61
2.50
$1,161,376,858
136,071,270
63,248,270
35,729,596
27,518,674
728,028,304
140,403,931
587,624,373
87,772
7,172
2
T!54210526

THE PRESIDENT'S LETTER
To Our Stockholders ....
FEBRUARY 14, 1961
THIS report covers operations of The
American Tobacco Company, includ-
ing wholly-owned subsidiaries, for 1960.
Dollar sales in 1960 reached an all-time
high at $1,215,342,819 compared with
$1,161,376,858 in 1959, an increase of
$53,965,961. This was the second succes-
sive year in which dollar sales showed a
gain of more than $50 million. The Com-
pany's unit cigarette sales in 1960 were
higher than-~n 1959, both in this country
PALL ~J:ALL, the largest-selling brand
made by the Company, recorded substan-
tial and consistent increases throughout
1960. It has been_est_i_mated that_PALL
MALL Cigarettes account for about one-
seventh of all cigarettes consumed in the
United States. The outstanding success
of PALL MALL is attributed to the out-
standing quality of its tobacco blend, re-
flecting the Company's high standards of
leaf purchase and precision manufacture.
and abroad.
Net income in 1960, before deducting
nonoperating charge of $797,292 to pro-
vide against possible loss of leaf inven-
tory in Cuba, was $63,319,605, slightly
higher than the record $63,248,270 for
1959.
The 1960 fourth quarter was the fifth
successive quarter to show a record high
in dollar sales. Despite the provision
against possible Cuban leaf loss (charged
to fourth-quarter earnings), net income
during that period also set a new record
for a fourth quarter.
S~les
Again in 1960 the Company's cigarette
volume increased in both the filter and
non-filter fields.
DUAL FmTER TAREYTON Cigarette
sales continued to increase in 1960. Since
its introduction in July 1958, DUAL FIL-
TER TARI~YTON has shown a steady up-
ward sales curve. In addition to the tra-
ditional TAREYTON tobacco blend., this
brand offers the exclusive dual filter with
an inner component of activated charcoal,
definitely proved to make the taste of a
cigarette mild.
Increasing acceptance of both king-size
and filter-tip cigarettes again resulted in
a contraction of the market for standard-
size cigarettes. Unit sales of LUCKY
STRIKE Cigarettes, however, showed a
lesser rate of decline in 1960 than in 1959.
Export unit sales of your Company's
cigarettes manufactured in this country,
as well as unit sales of cigarettes manu-
T154210527

SALES AT RECORD HIGH
/~i|llons of Ddl=rs
1200
1100 ,
1951 ',52 '53 '54 '55 756~ '57~ '58~" '59~ 1960'~
~'lncludes all wholly-owned subxid~ar~os
1200
1100
I000
900
800
700
0
factured and sold abroad by the Com-
pany's English subsidiary, J. Wix & Sons
Limited, were higher in 1960 than in
1959.
Estimated industry cigar sales in the
10¢ price class and RoI-T,~N sales in this
class were lower in 1960 than in 1959;
however, RoI-TAN continues to be Amer-
ica's largest-selling 10¢ cigar. The
brand's new Sta-Firm head, advertised
beginning at midyear, was reflected in
improved sales performance during the
second half. RoI-TAN also offers Golfers
at 4¢ and Cigarillos and Trumps at 5¢.
Combined sales of the two 5¢ shapes were
higher in 1960 than in 1959.
The Company's higher-priced cigars--
including LA CORONA, ANTONIO y CLEO-
-P-A-T~nd-BocK~C-CA~ag~in~shawed~n
increase in combined unit sales. These
brands comprise the largest-selling cigar
iine in their field.
Sales of smoking tobaccos were lower
in 1960 than in 1959.
Improvements in packa~ging continued
in 1960. A new package design for HER-
BERT TAREYTON Nonfilter King-Size Cig-
arettes was introduced early in the year.
A new carton was designed for LUCKY
STRIKE Cigarettes and introduced in Jan-
uary 1961.
The Company's principal products are
listed on page 24 of this report. Stock-
holders are urged to use these quality
products themselves, to use them as gifts,
and to promote them among their friends
and acquaintances who smoke. By pro-
moting the Company's brands, stockhold-
ers can materially contribute to sales and
to the value of their own investment.
Earnings
Net income in 1960, before dedLlcting
4
Ti54210528

nonoperating charge of $797,292 to pro-
vide against possible loss of leaf inven-
tory in Cuba, was $63,319,605, slightly
higher than the record $63,248,270 for
19~9~_After_t~n~_1fi6.0-netAn -
come was $62,522,313.
Based on 13,025,044 shares of the Com-
pany's Common stock now outstanding,
per share earnings in 1960, before pro-
viding against possible loss of leaf inven-
tory in Cuba, were $4.62 against $4.61
in 1959. After this provision, per share
earnings in 1960 were $4.56. Per share
figures are in terms of the present Com-
mon stock, after the 2-for-1 split effective
April 7, 1960.
Common Dividend Increased
1960 was the 56th consecutive year in
which Common dividends have been paid
by your Company.
An increased regular quarterly divi-
dend of 57z~ cents per Common share was
paid on June 1, September 1 and Decem-
ber 1, 1960. Previous regular quarterly
paymentshad been equivalent to 50 cents
per share on the present Common stock.
The total amount of dividends paid in
1960 on both Common and Preferred
NET INCOME, DIVIDENDS AND INCOME REINVESTED
NET
"INCOME
! i • ; • i
1951 1952 1953 1954 1955 1956" 1957" 19~8e 1959e 1960"
*Include, all wholly.owned lubsh~lorle$
FINANCIAL POSITION STRONGER
M~llon, of Dollorl
6OO 600
500
400 400
300 300
200 200
100 100
0 0
1951 '52 '53 '54 '55 '56" '57" '58" '59" '60~
NET WORTH
LONO-TERM DEBT
*lnclude~ oll wholly-owned sublldloriel
T154.210529

stock was $38,660,244. The balance of
1960 earnings amounting to $23,862,069
was retained for use in the business.
New Dividend Policy
On January 31, 1961, a regular quarterly
dividend of 70 cents per Common share
was declared, payable on March 1, 1961,
to stockholders of record February 10,
1961. This action carried out the previ-
ously announced intention of the Board
of Directors [o equalize quarterly divi-
dends on the Common stock in 1961.
For the past several years, an extra
dividend equivalent to 50 cents per share
on the presen~ Common stock was paid on
, • th~ n~.w !:ml-
icy, subject as always to business condi-
tions at the time, regular quarterly divi-
dends will be increased 12!-, cents per
share in place of paying the extra divi-
dend of 50 cents on March 1.
Stockholders in 1961 will, under this
plan, receive four regular quarterly divi-
Lc~f A. ct ion
Rcscarch
Cigarette 3laki~zg
T154210530

dend payments of 70 cents per Common ing Fund. It is the present intention of
share, or a total of $2.80 per share for the your Management to meet this maturity
full year. Dividends (including extras) out of working capital provided other de-
were equivalent to a total, on the present mands for working capital do not indicate
~:krmznxrn--xTock;-oT-$2.~ ~2~?~--~ p-ev-sh-a-re-~--~h-e-~-~g~dToY-nww--financing. However, no
1960 and $2.50 per share in 1959 and the
three previous years.
Continued Improvement in
Financial Position
The Company's over-all financial position
continued to grow stronger last year.
Long-term debt was $14,913,000 lower
at the end of 1960 than at the end of 1959,
as a result of retirement of debentures
through operation of the Sinking Funds.
This reduction, together with the addi-
tion of $23,862,069 of retained earnings
to net worth, further improved the ratio
of funded debt to net worth. Thus funded
debt was 25 % of net worth at the end of
1960 as compared with 70% ten years
ago.
In April 1962, approximately $26,000,-
000 of the $100,000,000 3~ Debentures
issued in 1942 will become due and pay-
able. This represen[s the amount of de-
bentures which will not have been re-
deemed through the operation of the Sink-
new financing is presently contemplated.
Notes Payable were higher during
most of 1960 and amounted to $78,000,-
000 at the end of the year compared with
$56,000,000 a year earlier. Heavier pur-
chases of leaf tobacco accounted for the
increase in this type of indebtedness.
However, at times during the summer
months there were no Notes Payable out-
standing.
Increased sales volume of our English
subsidiary, necessitating increased work-
ing capital, was the cause of the increase
in the loans payable by this subsidiary.
Net working capital at the end of 1960
amounted to $595,989,037 compared with
$587,624,373 a year earlier.
Taxes
Federal and other taxes on income in
1960 amounted to $71,659,828, or $5.50
per Common share. This compares with
net income of $4.56 per Common share.
The Company's total tax bill for 1960,
T!54210531

including excise taxes of $491,250,000,
income taxes, social security and other
taxes, amounted to $648,301,324.
Although the Company is not involved
inJf~coi!~fio~ko_f_Sta_~t and local tobacco
taxes, they represent a substantial levy
on sales of its products with commensu-
rate higher prices to the consumer. At
the end of 1960, 47 of the 50 States (all
except Colorado, North Carolina and Ore-
gon) had a tax on cigarettes and more
than 200 local taxing units (cities and
counties) also levied taxes on tobacco
products.
Capital Expenditures
Capital expenditures in 1960 were mainly
for machinery and other equipment to im-
prove the efficiency of handling and proc-
essing in our cigarette factories and for
additions to and improvements in build-
ings. Additional manufacturing facili-
ties were also acquired during the year
by our English subsidiary in order to
handle its increased volume of cigarette
sales.
Total capital expenditures in 1960
were $7,838,000 compared with $9,121,-
000 in the previous year. Depreciation
charged to cost and expense in 1960
amounted to $5,480,419.
Leaf Tobacco
As it has for many years, the Government
continues to control the growing and
marketing of flue-cured and Burley leaf
tobacco, the principal types used in mak-
ing cigarettes. This control takes the
form of acreage restriction at the farm
and price support at the auction markets.
Average ma'rket prices for flue-cured ~nd
Burley tobacco are now nearly four times
as high as in 1940.
The flue-cured crop in 1960 totaled
about 1,250 million pounds, nearly 16%
above 1959, and the average selling price
for the crop on the auction markets was
59.9¢ per poundmabout 2¢ above a year
earlier and a record high. The Govern-
ment price support level for the 1960 crop
was 55.5¢ per pound.
The harvest of Burley tobacco in 1960
was about 496 million pounds, or roughly
1% below the previous year. Prices on
the auction markets through the end of
1960 averaged 65.3¢ per pound, which is
4.3¢ higher than in the comparable period
of 1959. The Government price support
T!54210532

level for the 1960 crop was 57.2¢ per
pound. Approximately 75% of the 1960
crop had been sold through the end of the
year compared with 907~ at the same
~m.e-in 1059~
The Company's constant effort to im-
prove the quality of its tobacco products
is, of course, dependent in the first in-
stance upon the purchase of the better
grades of leaf tobacco. In line with this
policy, your Company's purchases on the
auction markets were concentrated on
the finest grades of leaf tobacco available.
The Cuban Situation
Your Company owns 84.5% of Cuban
Tobacco Company Inc. Common stock.
The operating results of Cuban Tobacco
Company Inc. have never been consoli-
dated with those of The American To-
bacco Company. Furthermore, the sum
total of its operations in Cuba is not sig-
nificant in terms of either sales or earn-
ings when compared with total opera-
tions of The American Tobacco Company.
The American Tobacco Company's in-
vestment in and advances to Cuban To-
bacco Company Inc. are carried on the
balance sheet at $5,555,069, represent-
ing less than 17~ of the Company's total
assets. The Company's 1960 income in-
cluded $207,270 representing interest on
Cuban Tobacco Company Inc. loan and
nn~.e.~ ; t.hi.~ vcasJessAhan ~./,~ of :1% of The
American Tobacco Company's operating
income before taxes. Cuban Tobacco
Company Inc. has paid no dividends on
its Common stock for many years.
Through its investment in Cuban To-
bacco Company Inc. the Company had an
equity in two small subsidiaries which
operated in Cuba. One was intervened
and the other nationalized. Information
regarding the financial aspects of these
expropriations are set forth in the notes
on page 18.
Provision was made against possible
loss of leaf tobacco inventories in Cuba
owned by The American Tobacco Com-
pany which we were unable to have
shipped to the United States. This amount
was $797,292 after deducting applicable
Federal income tax.
Cuban Tobacco Company Inc. contin-
ues to manufacture cigars in the United
States at its Trenton, N. J., factory. Sales
of these cigars amounted to $8,716,501
in 1960. Dollar sales of cigars and ciga-
T|54210533

rettes manufactured in Cuba are not
available for 1960. However, in the past
they have represented less than one-half
of Cuban Tobacco Company's consoli-
dated sales of manufactured products.
Advertising and Sales Prornotion
Your Company is one of the nation's larg-
est advertisers. Virtually all major me-
dia, including newspapers, magazines,
television, radio and billboards, are used
to sustain and widen the demand for our
tobacco products by the smoking public.
As is the case with most manufac-
Supe,'ma,.kct Display
turers of branded consumer products,
considerable time, effort and expense are
devoted to this aspect of operations. Na-
tional advertising to sustain and increase
the large sales volume of our brands
makes ~blg-~or the Company to
maintain and improve their high quality
standards and still produce a profit. Be-
ginning about one hundred years ago,
national advertising made possible the
emergence of national tobacco brands
and the volume production, high quality
standards and relatively low prices on
which the Company's business is based.
Our Sales Organization, which is also
nationwide, reinforces the work of our
brand advertising and services the dis-
tribution of our products. Its members
strive to maximize distribution, extend
merchandising and display aid to retail-
ers, insure that our products are properly
eared for at both wholesale and retail
levels, and also sample consumers di-
rectly.
The work of the Advertising and Sales
Departments is constantly reviewed so
as to get full value for each dollar spent
on promotion and so as to strengthen our
important lines of communication with
the trade and the consuming public.
T154210534

']hreyton delivers the flavor...
Tobacco Institute
The Tobacco Institute, Inc. represents
your Company and other tobacco manu-
facturers in creuting better knowledge
and understanding of tobacco among the
general public. On December 1, 1960,
Mr. George V. Allen assumed the Presi-
dency of The Tobacco Institute. Mr. Allen
resigned last year from government serv-
ice after a distinguished thirty-year ca-
reer as Ambassador to various countries,
as Assistant Secretary of State for Public
Affairs, and as Director of the United
States Information Agency. A native of
Durham, North Carolina, Mr. Allen was
reared in the tobacco country and has had
first-hand experience in our industry.
Representatire Adrerti.~eme~ts
GOOD
GOOD
GOOD
1!
T!54210535

Smoking and Health
As was true in previous years, 1960 pro-
duced no laboratory or pathological evi-
dence to support the highly propagan-
di~-d~garette theory. Th~-lacl~ of
substantiation for this theory has been
the subject of comment by a number of
outstanding scientists.
Your Company continues to support
the scientific program of the Tobacco In-
dustry Research Committee, now in its
eighth year. Since its inception, the
T.I.R.C. has appropriatgd about $4 mil-
lion for objective research in the area of
smoking and health, this research being
performed by independent scientists with
no obligation to the industry other than
to pursue the facts and publish them. The
research program is administered by a
Scientific Advisory Board whose mem-
bers are not connected with the tobacco
industry.
Last year in a joint report to the
T.I.R.C., the Scientific Advisory Board
stated in part: ....
"... perhaps the most significant de-
velopment has been the general recog-
nition that we do not yet have the an-
i960 Stockholders' Mectb~g
T154210536

swers: that an association between the
extent of tobacco use and the incidence
of lung cancer does not prove a causal
relationship .... "
Personnel
Mr. John A. Crowe retired from his du-
ties as a Director and Senior Vice Presi-
dent, Manufacture and Leaf, on Decem-
ber 31, 1960, after more than 50 years of
service to the Company. It is-with pro-
found regret and a deep sense of loss that
the Directors report his death on Febru-
ary 18, 1961. During his notable career
Mr. Crowe did much to maintain and
strengthen the tradition of quality upon
which rests the success of the Company
and of the industry as well.
Mr. Charles Ganshow, formerly a Di-
rector and Deputy Comptroller of The
American Tobacco Company, and Vice
President of the ACC Division, retired
from these duties on December 31, 1960,
after 50 years of service to the Company
and its subsidiaries. His many contribu-
tions to the Company's operations will be
remembered by those who follow him.
The Directors gratefully acknowledge
the long and exemplary careers of
Messrs. Crowe and Ganshow and their
wise counsel as members of the Board.
Stockholders' Annual Meeting
' The-knn~al-M~e ti~~kh~de r ,~r~311-
be held on W4dnesday, April 5, 1961. For-
real notice of this meeting, together with
the proxy and proxy statement, accom-
panies this report.
During the past year I have again re-
ceived many letters from our stockhold-
ers evidencing an active interest in the
affairs of the Company. A substantial
number of these communications have
shown great interest in the promotion of
the Company's products.
On behalf of the Board of Directors, I
should like to express our appreciation
for this cooperation from the stockhold-
ers, for the cooperation of our customers
and for the faithful service rendered by
our employees.
PAUL l~I. HAHN
Presiden~
T!54210537

1960 OPERATIONS AT A GLANCE
The Company received
far goods it sold
and from interest
and miscellaneous .......
• $1,216,015,000
T-l-~s-is-h-ow-i-t-was-used-or-se~-~sid~-
$ 648,301,000
$ 276,097,000
$ 222,628,000
$ 6,467,000
$ 38,660,000
$ 28,86~.000
Taxes (excise, income, social security, etc.:)
Tobacco (including applicable expenses)
Wages, Goods, Services, etc.
Bond and Bank Interest
Dividends to Stockholders
Earnings Retained to Meet Future Needs
3.2%
2.0%
I
I
14
T!54210538

Consolidated Statements of
INCOME AND RETAINED EARNINBS
AND WHOLLY-OWNED SUBSIDIARIES
For Years Ended December 3I
Net Sales ...............
Cost of sales, selling, general and administrative
expenses ..............
Operating Profit .............
Other income .............
Interest and related charges ........
Other deductions from income
Total deductions .......
Operating income, before taxes on income ....
Federal and other taxes on income ......
Net Operating Income ...........
Provision for possible loss of leaf inventory in Cuba,
less applicable federal income tax of $863,733
Net Income ..............
Retained earnings, beginning of year ......
Cash Dividends:
Common stock, 1960, $2.72~'2p share;
1959, $2.50 per share (Note 1)er .....
Preferred stock, $6 per share .......
Total dividends ........
Retained earnings, end of year ........
Depreciation provided and charged to costs and
expenses amounted to $5,480,419 in 1960
and $5,215,154 in 1959.
1960
$1,215,342,819
1,072,572,440
142,770,379
671,868
143,442,247
6,467,008
1,132,073
7,599,081
135,843,166
72,523,561
63,319,605
797,292
62,522,313
254,908,381
317,430,694
35,493,258
3,166,986
38,660,244
278,770,450
1959
$1,161,376,858
1,019,129,251
142,247,607
511,415
142,759,022
5,906,001
781,751
6,687,752
136,071,270
72,823,000
63,248,270
63,248,270
227,389,707
290,637,977
32,562,610
3,166,986
35,729,596
$ 254,908,381
TI54210539

CONSOLIDATED BALANCE SHEETS
Assets
December 81
Cash ................
Accounts receivable,customers ........
Leaf tobacco, manufactured stock, operating supplies,
etc., at average cost ...........
Miscellaneous accounts receivable .......
Total current assets ......
Investment in and advances to Cuban Tobacco Com-
pany Inc., a majority-owned subsidiary, at amounts
not in excess of cost (Note 2) .......
Insurance deposits and miscellaneous investments
Land, buildings, machinery, etc., at cost, less accu-
mulated depreciation, 1960, $58,752,744; 1959,
$55,844,776 .............
Prepaid expenses and deferred charges .....
Brands, trade-marks, patents, good will, etc .....
1960
$ 20,400,242
56,576,888
693,389,538
1,451,845
771,818,513
5,555,069
1,123,080
68,699,311
3,704,528
1
$850,900,502
19~9
$ 17,740,414
51,910,968
656,680,134
1,696,788
728,028,304
5,955,069
1,113,692
67,776,385
3,652,437
1
$806,525,888
16
T154210540

AND WHOLLY-OWNED SUBSIDIARIES
Liabilities
December 31
Notes payable .............
Loans payable by British subsidiary .......
Accrued taxes .............
Accounts payable and accrued expenses .....
Dividend on preferred stock for quarter ended
December 31 .............
Debentures to be redeemed through sinking fund opera-
tions (Note 3) .............
Total current liabilities ......
Debentures (Note 3) ...........
Stockholders' Equity
Capital stock (Note 1):
Preferred, six per cent cumulative, par value $100
per share .............
Common, par value $12.50 per share .....
Excess of net proceeds from capital stocks issued over
par values ..............
Retained earnings ............
Total ...........
$ 78,000,000
8,665,417
53,751,821
24,064,492
791,746
10,556,000
175,829,476
135,740,000
311,569,476
52,783,1 O0
162,813,050
44,964,426
260,560,576
278,770,450
539,331,026
$850,900,502
1959
$ 56,000,000
4,410,546
53,817,206
15,760,433
791,746
9,624,000
140,403,931
150,653,000
291,056,931
52,783,100
162,813,050
44,964,426
260,560,576
254,908,381
515,468,957
$806,525,888
T154210541

Notes Accompanying i=inancial Statements
1, Capital stock at December 31, 1960, comprises :
Preferred .......
Common ........
Shares Shares
Authorized Issued
540,106 527,831
20,000,000 13,025,044
The number of shares of common stock authorized and issued reflects the change of each share of
the_I~ar value o~f~$~0~ar~_of_the-p~---~a.lue~f~h2.~0~, as-approved-by-the-st~ckhoifler~
at the 1960 annual meeting; all information regardb~g shares gives effect to this change.
During 1960, Cuban Tobacco Company Inc., a majority-owned unconsolidated subsidiary, provided
for possible loss of its investments in two wholly-owned subsidiaries operating in Cuba and of its
leaf inventory in Cuba, by charge to retained earnings. The provision, less applicable federal
income tax, amounted to $4,280,492 of which $3,656,947 was applicable to the majority interest of
The American Tobacco Company. At December 31, 1960, after this provision, the net tangible
assets applicable to the Company's $5,555,069 investment in and advances to this subsidiary
amounted to $6,321,767. The Company received $207,270 of interest from this subsidiary in 1960,
and its equity in the-~et income of this subsidiary for 1960 amounted to $157,021. "
At December 31, 1959, the net tangible assets applicable to the Company's $5,955,069 investment
in and advances to Cuban Tobacco Company Inc. and its consolidated subsidiaries amounted to
$10,069,546. The Company received $254,160 of interest from this subsidiary in 1959, and its
equity in the consolidated net income of this subsidiary for 1959 amounted to $399,793.
Debentures outstanding at December 31, 1960, comprise:
Twenty year 3%, due April 15, 1962 .....
Twenty year 3%, due January 1, 1968 ....
Twenty-five year 3%, due October 15, 1969.
Twenty-five year 3¼%, due February 1, 1977
Principal Amounts
Redeemable
Within One Year*
Redeemable After
Dec. 31~ 19R1
$ 3,430,000 $ 25,948,000
3,000,000 36,000,000
2,997,000 38,590,000
1,129,000 35,202,000
$10,556,000 $135,740,000
~Estimated principal amounts to be redeemed through sinking fund
operations at prices as provided by the indentures.
A noncontributory Retirement Plan providing for funding of cost of benefits thereunder, as
approved by the stockholders at the 1960 annual meeting, became effective as of January 1, 1960.
Under the Plan the Company has the right to amend, modify or terminate the Plan in whole
or in part at any time. Payments made and charged to income under the Plan, including amounts
applicable to service prior to 1960, amounted to $4.75-1,242 ($2,207,811 after federal and state
income taxes~ in 1960. Payments made and charged ~o income under the previous plan (pay-as-
you-go) amounted to $1.128,823 ($524.890 after federal and state income taxes~ in 1959.
A deferred Profit-Sharing Plan as approved by the stockholders at the 1960 annual meeting, became
effective January 1. 1960. The Plan extends benefits to all regular full-time employees of the
Company and designated subsidiaries in the year following completion of a calendar year of con-
tinuous service, beginning with the calendar year 1959. In 1960, $5,054,695 f$2,348,613 after
federal and state income taxes1 was provided under the Plan and charged to income.
T154210542

Supplementary I=inancia! Information
Inventories
Leaf tobacco
December 81
1960 1959
$620,433,382 $586,605,133
Manufactured stock .............. 52,679,739
51,065,978
Supplies .................. 20,276,417
19,009,023
TOTAL ................. $693,389,588
$656,680,184
Inventories used in the computation of cost of sales are priced at costs which result from the
averaging monthly of transactions reflected in the inventory accounts except that excise taxes in
manufactured stock inventories were priced at actual cost.
Land, Buildings, Machinery, etc.
Land and buildings ..........
Machinery and equipment ........
Office furniture and equipment .....
Automobiles and trucks ........
Construction in process ........
TOTAL ...........
GROSS
$ 54,134,640
63,450,707
3,378,892
4,168,603
2,319,213
$127,452,055
De~ember 31.1960
ACCUMULATED
DEPRECIATIO~
$28,249,236
26,221,448
2,157,159
2,124,901
$58,752,744
NET
$25,885,404
37,229,259
1,221,733
2,043,702
2,319,213
$68,699,311
T154210543

Report of Independent Certified Public Accountants
The Board o] Directors and Stockholders of
THE AMERICAN TOBACCO COMPANY:
We have examined the consolidated balance sheets of THz AMERICAN TOBACCO COMFAN¥ as
of December 31, 1960 and 1959 and the related consolidated statements of income and retained
earnings for the years then ended. Our examinations were made in accordance with generally
accepted auditing standards, and accordingly included such tests of the accounting records and
such other auditing procedures as we considered necessary in the circumstances.
In our opinion, the accompanying balance sheets and related statements of income and re-
tained earnings present ~airly the consolidated financial position of The American Tobacco Com-
pany and its wholly-owned subsidiaries as of December 31, 1960 and 1959, and the consolidated
results of their operations for the years then ended, in conformity with generally accepted account-
ing principles applied on a consistent basis.
New York,
February 2, 1961.
LYBRAND, ROSS BROS. & MONTGOMERY
T154210544

DIRECTORS
OFFICERS
ORPH-EU$-D=-.
ALFRED F. BOWDEN
THOMAS P. CONNORS
A. GORDON FINDLAY
JOHN G. HAGER, JR.
VIRGIL D. HAGER
PAUL M. HAHN
HIRAI~I R. HANMER
HARRY L. HILYARD
A. LEROY tANSON
FERDINAND MALLGRAF
JOHN B. SPARROW
SILAS E. STRICKLAND
GEORGE L. TURNER
ROBERT B. WALKER
GEORGE A. WILKINSON
WILLIAM B. YOUNG
Executive Of]ice
Corporate O..ffice
Transfer Agent.
Registrar
ALFRED F. BOWDEN, Vice President
VIRGIL D. HAGER, Vice PreMden~
HARRY L. HILYARD, Vice President and Treasurer
A. LEROY JANSON, Vice President and Comptroller
ROBERT B. WALKER, Vice President
WILLIAM B. YOUNG, Vice P.residen~
J. WESLEY DALE, Auditor
ROBERT K. HEIMANN, Assistant to the Presiden~
JOI-IN W. HANLON, Secreta~'y
WALTER A. KENNEDY, Assistant Auditor
FREDERICK W. KENNY, Assistant Secretary
JOSEPH R. WATERHOUSE, Assistant Treasurer
FRANCIS X. WHELAN, Assistant Treasurer
150 East 42nd Street, New York 17, N. Y.
117 Main Street, Flemington, N. J.
Morgan Guaranty Trust Company of New York, New York 15, N.Y.
First National City Trust Company, New York 15, N. Y.
T154210545

TEN-YEAR FINANCIAL REVIEW
IN THOUSANDS (E=ccp~ Per Slmre Amounts)
YIEA~
1951
1952
t953
t954
1955
1956(1)
1957(I)
1958(1)
1959|1)
1960(1)
DE[CEMBER 31
1951
1952
1953
1955
~955(I)
1957(i)
195511)
1959111
1960( 1 )
NET SALES
$ 942,552
1,065,738
1,088,380
1,068,.579
1,090,845
1,091,206
1,098,093
1,105,176
1,161,377
1,215,343
INCOME
BEFORE TAXES
$ 80,411
78,352
99,232
91,056
113,061
111,352
118,605
124,994
136,071
134,182
TAXES
ON INCOME
$47,301
44,283
58,006
48,005
61,399
59,663
61,510
66,138
72,823
71,660
NET INCOME--------~
AVAILABLE
PER
AMOUNt COMMON SHARE
$33,110 $2.78
34,069
41,226
43,051
51,662
51,689
57,095
58,856
63,248
62,522
2.39Ib)
3.06{cl
3.72{cl
3.73{c~
4.14(cI
4.28~a
4.61{~1
4.56(a
INVENTORIES
$594,544
640,753
651,044
632,143
656,241
655,116
671,381
648,311
656,680
693,390
CURRENT
ASSETS
$668,234
712,654
725,577
703,086
727,648
724,423
740,483
717,268
728,028
771,819
WORKING
CAPITAL
$456,056
551,255
548,305
550,454
555,856
566,581
569,345
574,089
587,624
595,989
PLANT AND
EQUIPMENT
(NET)
$44,248
44,480
46,571
47,189
49,058
52,216
58,154
64,895
67,776
68,699
NOTES:
(1) Includes all wholly-owned subsidiaries.
(2) Based on following shares adjusted to reflect the two for one stock split which became
effective April 7, 1960: (a) 10,756,850; (b) 12,908,220; {c) 13,025,044.
(3) Comprises notes payable, loans payable by British subsidiary and funded debt redeemable
within one year.
T!54210546

AND ITS CONSOLIDATED SUBSIDIARIES
COMMON
AMOUNT
23,934
25,816
28,654
28,655
32,563
32,563
32,563
32,563
35,493
TOTAL ASSETS
$734,48O
783,154
798,870
775,364
801,725
794,404
815,207
796,532
806,526
850,901
DIVIDENDS
PER SHARE
$2,00
2.00
2.00
2.20
2.20
2,50
2.50
2.50
2.50
2.721/2
PREFERRED
FUNDED
$205,430
243,570
231,266
218,967
206,328
193,188
179,330
165,402
150,653
135,740
($6 PER SHARE)
$3,16P
3,162
3,162
3,167
3,167
3,167
3,167
3,167
3,167
3,167
DEBT
SHORT TERM (3|
$149,456
102,950
105,107
91,575
101,387
91,555
104,785
76,521
70,035
97,221
RETAINED
EARNINGS
$-8r434
6,973
12,248
11,23o
19,84o
15,959
21,365
23,126
27,518
23,862
NET WORTH
$315,826
377,074
390,332
403,765
423,605
443,374
464,739
487,950
515,469
539,331
SINKING FUND
REQUIREMENTS
~4
10,377
11,989
12,261
12,532
12,839
13,144
13,468
13,800
14,151
BOOK VALUE
PER
COMMON SHARE
$24.46
25.13
25.92
26.95
28.47
29.99
31.63
33.41
35.52
37.35
YEAR
1952
1953
1954
• 1955
1956(|}
195'7(1 )
1958(I|
1959(| I
19SO(|l
DECEMBER
1951
1952
1953
1954
1955
1956(|)
1967(] }
1958(1)
1959||)
Im6Olll
23
Tl54210547

YOUR COMPANY'S PRINCIPAL PRODUCTS
which make your dividends possible .....
CIGARETTES
Pall Mall--"Outstanding . . . and they are mild!"--the nation's King. PALL MALL's famous
length of fine tobacco travels and gentles the smoke--makes it mild. Never too strong. Never
too weak. Always just right ! And .you can light either end !
Lucky Strike -- A blend of the finest Turkish and domestic tobaccos. The LUCKY STRIKE process
"It's Toasted" enhances the taste of these fine tobaccos. A leader among standard size brands
Dual Filter Tareyton -- "Detivers the flavor-- Dual Filter does it." Combines a unique inner
filter of Activated Charcoal with a pure white outer filter. It has been definitely proved that
Activated Charcoal makes the taste of a cigarette mild and smooth
Herbert Tareyton -- Full king size.., the nonfilter cigarette with the tailored tip. A favorite
for 45 years because of its distinctive, mild taste
CIGARS
Roi-Tan -- America's largest selling cigar at 10¢. Also R01-TAN Cigarillos and Trumps at 5#
and Golfers at 4~. "R01-TAN has more of everything" than any cigar at its price
Antonio y C~eopatra ~ the ~nildest of the fine cigars
La ~oronae -- "Supreme the World Over"
Bock y Ca ~ the original panetela, created in 1888
* "International Brands," among which are LA COI~ONA, BOCK y CA and HEI~RY CI.~Y, are manufactured
by a subsld~ary of the Company.
SMOKING TOBACCOS
Half and Half --the Company's leading granulated plug cut, Bur|ey and Bright. Being made
available in pouch-in-box packing for do~ble protection, longer-lasting freshness
Blue Boar ~ American Tobacco's leader among high-grade pipe tobacco blends
Genuine "Bull" Durham ~ still far and away the No. 1 "roll-your-own" tobacco
24.
OUR AIIDDLK
T154210548

LA CORONA
CORONAS
T15421054-9

ANNUAL .REPORT
• 1960
T154210550
