NYSA TI Single-Page 1
Annual Report 1960 T!54210523
Fields
- Named Organization
- American Tobacco Company
- National City Corp.
- *Scientific Advisory Board (SAB) (Only use SAB with name of specific org.)
- TAN (Tobacco Action Network)
Organization created by the tobacco industry to galvanize "grass roots" political action from among those who work in some capacity for the tobacco industry: growers, manufacturers, retailers of cigarettes, etc.- Tobacco Industry Research Committee (TIRC) (Renamed Council for Tobacco Research-USA (CTR))
Organized in 1954 as the Tobacco Industry Research Committee (TIRC), and renamed the Council for Tobacco Research-USA (CTR) in 1964.- Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).- United States Information Agency
- National City Corp.
- Named Person
- Allen, George V. (TI President & Exec. Director 1961-66)President and Executive Director for the Tobacco Institute, Inc. from 1961 through 1966.
- Bowden, Alfred F. (ATC, VP of Operations)
Vice President - Operations- Connors, Thomas P.
- Crowe, John A.
- Dale, J. Wesley
- Findlay, A. Gordon
- Hager, John G., Jr.
- Hager, Virgil D.
Defense- Hahn, Paul M. (ATC President (1950-63); TIRC Chairman (1954))
- Heimann, Robert K.
- Hilyard, Harry L.
- Janson, A. Leroy
- Kennedy, Walter A.
- Kenny, Frederick W.
- Sparrow, John B.
- Strickland, Silas E.
- Turner, George L.
- Walker, Robert B. (ATC Chair and CEO; CTR Exec Comm)
- Waterhouse, Joseph R.
- Whelan, Francis X.
- Wilkinson, George A.
- Young, William B.
- Bowden, Alfred F. (ATC, VP of Operations)
- Date Loaded
- 16 Mar 2005
- Box
- 5186
Document Images
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ANNUAL REPORT • 1960
T!54210523

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ANNUAL
REPORT
For the year ended December 81, 1 9 6 0
Executive Office, 150 East 42nd Street, New York 17
CONTENTS
2 HIGHLIGHTS
3 PRESIDENT'S LETTER
14 OPERATIONS AT A GLANCE
15 CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
18 CONSOLIDATED BALANCE SHEETS
18 NOTES TO STATEMENTS
19 SUPPLEMENTARY FINANCIAL INFORMATION
20 AUDITORS" CERTIFICATE
21 DIRECTORS AND OFFICERS
22 TEN-YEAR FINANCIAL REVIEW
24 YOUR COMPANY'S PRINCIPAL PRODUCTS
T154210525

HIE~HLIGiHTS
AND WHOLLY-OWNED SUBSIDIARIES
Per Common Share
Net operating income ..........
Less= Nonoperating charge to provide for possible
loss of leaf inventory in Cuba, less applicable
federal income tax ..........
Net income .............
Dividends paid ............
Net sales .............
Operating income, before taxes on income
Net income (in 1960 after provision for possible
loss of leaf inventory in Cuba) ......
Dividends paid (common and preferred) ....
Portion of net income invested in assets used in the
business and to provide for debenture sinking
fund requirements ..........
Current assets, December 31 .......
Current liabilities, December 31 ......
Net working capital, December 31 ......
Number of stockholders, December 31:
Common .............
Preferred .............
$4.62
.06
4.56
2.721/2
$1,215,342,819
135,843,166
62,522,313
38,660,244
23,862,069
771,818~513
175,829,476
595,989,037
89,440
7,105
1959
$4.61
4,61
2.50
$1,161,376,858
136,071,270
63,248,270
35,729,596
27,518,674
728,028,304
140,403,931
587,624,373
87,772
7,172
2
T!54210526

THE PRESIDENT'S LETTER
To Our Stockholders ....
FEBRUARY 14, 1961
THIS report covers operations of The
American Tobacco Company, includ-
ing wholly-owned subsidiaries, for 1960.
Dollar sales in 1960 reached an all-time
high at $1,215,342,819 compared with
$1,161,376,858 in 1959, an increase of
$53,965,961. This was the second succes-
sive year in which dollar sales showed a
gain of more than $50 million. The Com-
pany's unit cigarette sales in 1960 were
higher than-~n 1959, both in this country
PALL ~J:ALL, the largest-selling brand
made by the Company, recorded substan-
tial and consistent increases throughout
1960. It has been_est_i_mated that_PALL
MALL Cigarettes account for about one-
seventh of all cigarettes consumed in the
United States. The outstanding success
of PALL MALL is attributed to the out-
standing quality of its tobacco blend, re-
flecting the Company's high standards of
leaf purchase and precision manufacture.
and abroad.
Net income in 1960, before deducting
nonoperating charge of $797,292 to pro-
vide against possible loss of leaf inven-
tory in Cuba, was $63,319,605, slightly
higher than the record $63,248,270 for
1959.
The 1960 fourth quarter was the fifth
successive quarter to show a record high
in dollar sales. Despite the provision
against possible Cuban leaf loss (charged
to fourth-quarter earnings), net income
during that period also set a new record
for a fourth quarter.
S~les
Again in 1960 the Company's cigarette
volume increased in both the filter and
non-filter fields.
DUAL FmTER TAREYTON Cigarette
sales continued to increase in 1960. Since
its introduction in July 1958, DUAL FIL-
TER TARI~YTON has shown a steady up-
ward sales curve. In addition to the tra-
ditional TAREYTON tobacco blend., this
brand offers the exclusive dual filter with
an inner component of activated charcoal,
definitely proved to make the taste of a
cigarette mild.
Increasing acceptance of both king-size
and filter-tip cigarettes again resulted in
a contraction of the market for standard-
size cigarettes. Unit sales of LUCKY
STRIKE Cigarettes, however, showed a
lesser rate of decline in 1960 than in 1959.
Export unit sales of your Company's
cigarettes manufactured in this country,
as well as unit sales of cigarettes manu-
T154210527

SALES AT RECORD HIGH
/~i|llons of Ddl=rs
1200
1100 ,
1951 ',52 '53 '54 '55 756~ '57~ '58~" '59~ 1960'~
~'lncludes all wholly-owned subxid~ar~os
1200
1100
I000
900
800
700
0
factured and sold abroad by the Com-
pany's English subsidiary, J. Wix & Sons
Limited, were higher in 1960 than in
1959.
Estimated industry cigar sales in the
10¢ price class and RoI-T,~N sales in this
class were lower in 1960 than in 1959;
however, RoI-TAN continues to be Amer-
ica's largest-selling 10¢ cigar. The
brand's new Sta-Firm head, advertised
beginning at midyear, was reflected in
improved sales performance during the
second half. RoI-TAN also offers Golfers
at 4¢ and Cigarillos and Trumps at 5¢.
Combined sales of the two 5¢ shapes were
higher in 1960 than in 1959.
The Company's higher-priced cigars--
including LA CORONA, ANTONIO y CLEO-
-P-A-T~nd-BocK~C-CA~ag~in~shawed~n
increase in combined unit sales. These
brands comprise the largest-selling cigar
iine in their field.
Sales of smoking tobaccos were lower
in 1960 than in 1959.
Improvements in packa~ging continued
in 1960. A new package design for HER-
BERT TAREYTON Nonfilter King-Size Cig-
arettes was introduced early in the year.
A new carton was designed for LUCKY
STRIKE Cigarettes and introduced in Jan-
uary 1961.
The Company's principal products are
listed on page 24 of this report. Stock-
holders are urged to use these quality
products themselves, to use them as gifts,
and to promote them among their friends
and acquaintances who smoke. By pro-
moting the Company's brands, stockhold-
ers can materially contribute to sales and
to the value of their own investment.
Earnings
Net income in 1960, before dedLlcting
4
Ti54210528

nonoperating charge of $797,292 to pro-
vide against possible loss of leaf inven-
tory in Cuba, was $63,319,605, slightly
higher than the record $63,248,270 for
19~9~_After_t~n~_1fi6.0-netAn -
come was $62,522,313.
Based on 13,025,044 shares of the Com-
pany's Common stock now outstanding,
per share earnings in 1960, before pro-
viding against possible loss of leaf inven-
tory in Cuba, were $4.62 against $4.61
in 1959. After this provision, per share
earnings in 1960 were $4.56. Per share
figures are in terms of the present Com-
mon stock, after the 2-for-1 split effective
April 7, 1960.
Common Dividend Increased
1960 was the 56th consecutive year in
which Common dividends have been paid
by your Company.
An increased regular quarterly divi-
dend of 57z~ cents per Common share was
paid on June 1, September 1 and Decem-
ber 1, 1960. Previous regular quarterly
paymentshad been equivalent to 50 cents
per share on the present Common stock.
The total amount of dividends paid in
1960 on both Common and Preferred
NET INCOME, DIVIDENDS AND INCOME REINVESTED
NET
"INCOME
! i • ; • i
1951 1952 1953 1954 1955 1956" 1957" 19~8e 1959e 1960"
*Include, all wholly.owned lubsh~lorle$
FINANCIAL POSITION STRONGER
M~llon, of Dollorl
6OO 600
500
400 400
300 300
200 200
100 100
0 0
1951 '52 '53 '54 '55 '56" '57" '58" '59" '60~
NET WORTH
LONO-TERM DEBT
*lnclude~ oll wholly-owned sublldloriel
T154.210529

stock was $38,660,244. The balance of
1960 earnings amounting to $23,862,069
was retained for use in the business.
New Dividend Policy
On January 31, 1961, a regular quarterly
dividend of 70 cents per Common share
was declared, payable on March 1, 1961,
to stockholders of record February 10,
1961. This action carried out the previ-
ously announced intention of the Board
of Directors [o equalize quarterly divi-
dends on the Common stock in 1961.
For the past several years, an extra
dividend equivalent to 50 cents per share
on the presen~ Common stock was paid on
, • th~ n~.w !:ml-
icy, subject as always to business condi-
tions at the time, regular quarterly divi-
dends will be increased 12!-, cents per
share in place of paying the extra divi-
dend of 50 cents on March 1.
Stockholders in 1961 will, under this
plan, receive four regular quarterly divi-
Lc~f A. ct ion
Rcscarch
Cigarette 3laki~zg
T154210530

dend payments of 70 cents per Common ing Fund. It is the present intention of
share, or a total of $2.80 per share for the your Management to meet this maturity
full year. Dividends (including extras) out of working capital provided other de-
were equivalent to a total, on the present mands for working capital do not indicate
~:krmznxrn--xTock;-oT-$2.~ ~2~?~--~ p-ev-sh-a-re-~--~h-e-~-~g~dToY-nww--financing. However, no
1960 and $2.50 per share in 1959 and the
three previous years.
Continued Improvement in
Financial Position
The Company's over-all financial position
continued to grow stronger last year.
Long-term debt was $14,913,000 lower
at the end of 1960 than at the end of 1959,
as a result of retirement of debentures
through operation of the Sinking Funds.
This reduction, together with the addi-
tion of $23,862,069 of retained earnings
to net worth, further improved the ratio
of funded debt to net worth. Thus funded
debt was 25 % of net worth at the end of
1960 as compared with 70% ten years
ago.
In April 1962, approximately $26,000,-
000 of the $100,000,000 3~ Debentures
issued in 1942 will become due and pay-
able. This represen[s the amount of de-
bentures which will not have been re-
deemed through the operation of the Sink-
new financing is presently contemplated.
Notes Payable were higher during
most of 1960 and amounted to $78,000,-
000 at the end of the year compared with
$56,000,000 a year earlier. Heavier pur-
chases of leaf tobacco accounted for the
increase in this type of indebtedness.
However, at times during the summer
months there were no Notes Payable out-
standing.
Increased sales volume of our English
subsidiary, necessitating increased work-
ing capital, was the cause of the increase
in the loans payable by this subsidiary.
Net working capital at the end of 1960
amounted to $595,989,037 compared with
$587,624,373 a year earlier.
Taxes
Federal and other taxes on income in
1960 amounted to $71,659,828, or $5.50
per Common share. This compares with
net income of $4.56 per Common share.
The Company's total tax bill for 1960,
T!54210531
