Tobacco Documents Online

T153811798

4813 -- 4~i4 4815 4816 4817 CAMPBELL- JOHNSON LIMITED Swi~s C~ntt~, I0 W~dour Strc~t, Londo- WIY SMCKING AND ~LTH . ~yn~sis of Press~ Radio a~ Television ~ag~ ~a%urda~ Se~Zember 27 - Monday September 29 1980 A: NATIONAL. Health Education Council chief to quit Two ar¢icles say that Alis~air 5~ckie,' "controversial director- general of the Heal~h Education Council" is leaving his joy'because his "highly personal and aggressive style of campaigning does no% fit in with %he councills new sober image of i~self". One item describes the process of his leaving as being "eased ou¢" and the other as being "effectively sacked". Both articles go on ~o describe ~he work that he did in hitting out at ,,an~i-heal~h factions- through advertising, particularly men%ioning his campaign agains~ smoking with the poster of the naked pregnan¢ woman smokin~ a cigarette and %he poscers against che "s0-called" ~ew Smoking Ma~erlal~.$gr~ose failure he was blamed. However! neither article re~orzs cha% Mr ~ck~e has said %ha~ he has beensacked,.-nor ~hat-D~'EZ~a/ILloyd, chairman of ~C~ ha~ said so. What is reported are the feel~ngs of other members of council who have said that ~oo much of che council~ money has been spent on media campaigns, and tha% "5~ckie~s provocative style was seen by some academics as ou~ of key and unproduc¢ive,,. I% is therefore thought tha~ Zhe council may now be looking for a more ~cademlc figure "who will work more easily ~hrou~h diploma¢ic channels channels,,. (See also i%ems 4743,4540) (Sunday Times, September 28, Guardian September 29) ~he-t~ nFlom %.bread tha~ cured a 40£a-day smoker - A piece describes how Mr Edw'ard Palm~ a life-lon~ 40-a-day smoker~ was able to completely give up smoking because of a nylon,s%bread which was put through his ear by an acupunctur~s~o The nylon %hread is described as affecting a flow of energy, which ~hen allows more oKygen ¢o enter %he bloods~ream~ reducing the nicotine level which causes the czavln~. (Sunday Express, Sep¢ember 28) You hear %hose cheers7 A humorous piece by Mar%in White ~al~s abou% how his wife has given up smoking in favour of eating huge amounts of chocolate. (Daily Mail, September 29)B: pROVINCIALI 400 n~ed not have died " A drive ag£in~¢ ~moking has been s~arCed by a St Albans doc¢or who claims it cos~ the lives of mo/e ~han 400 people in the.dis~ric~ %his year. Dr Dagid Pheaz, co~su1%an~ physician a% S% Albans Hospi%alIhad'~ecen%l~ made acall ~o the. Ioc~l council %o ban the advezZlsing.o~ clgare%%es in taxis (4773) and because %hls was refused he has made his attack. He said "AdverZising on %ax~s is only a small thing bu~ if we can s~imula%e %he public into being more .in~erested in prevention, ~hen maybe we will cut preventable diseases". {Her~s. Advertiser, St A1bans, September 19) C: RADIO & TELEVISIC~ In a ra~io ~nterview with Mr John Sever, Labour MP, and Sir Christopher Foxley-Norr~s, chairman of FORE~T, Mr Sever talks abou~ why h~ is going to r~-introduce a Bill ~nZo Parliament banning all smoking from-c~a~z~%s.~nd %h~.a%res, ~hich has already been un- successful. Mr Sever believes %ha% there would be a Io% of support for such a Bit1, since "from ~he latest surveys we learn (that majorizy of people in BriZain) are non-smokers". Sir Christopher argues %his po~n~, saying that for one thing iT is "very very bad" to introduce a law which is unenforceable- for example the ban on smoking on the Glasgow underground railway introduced by ~he Glasgow and ~n[cipal Authorlt~. The Drouram~e ends w~h Mr Sever sav~nm T!538117~c

4818 48"19 48~0 tha~ he doesn't accept ~hat a ban on s~oking in cinemas and ~hea~res is unenforceable;"i¢ would be difficult you would be asking a Io~ of people ~o co-op~ra~e wi~h i~", he believes tha~ ~hey mould co-o~erateo (Radio Hallam "~ews"~ Septenber 23) Respiratory disorders In a long article on respiratory disorders by Dr~w~.~_~ lecturer in clinical pharmacy, University of As¢on in B~rmingham,and Dr Stillman~ general medical prac~itioDer in Crawley Sussex, ~hey write that in the case of chronic bronchitis "non-lnfectlve Irritants can also be partly responsible| by far th~ most £mp0rtant of these is tobacco smoke~ although environmental hazards are still an ~mportant factor, p~rticularly as ~he seeds of ~hi$ disorder are sown many years before its full effects become manifest." They continue that "recognition of the tell-t~le signs of recurren~ acute bronchitis associated with one of ~he risk factors mentioned, particularly smoking, can lead in the vast majority of cases to a cessation of the inevitable deterioration to chronic bronchitis if appropriate steps - stopping smoking plus any necessary action on potential envlrortmental risk factors - are ~aken soon enough.,, As far as smoking 9oes they suggest ~hat ~he pharma¢is~ should set a corre=t example as the res~ of the medical profession has done~ "largely speaking~, and that they should promote campaigns "emph- as£sing the importance of clean a~mospheric environments bo~h home and at work°" (Pharmaceutical Journal, London, September 20) E: CC~0NWEALTH & FOREIGN Sto~ smokin~ in five days An ~tem talks abou~ the success of the 5-day cure for smoking which has achieved grea~ popularity in France. • (La Liberte de I~¢, September I) Lebanon de¢lares war on cigarettes An ~%em reports that Leb~n~ Ministry of'Hea1~h has started a ,,stiff" campaign against smoking~ins~sting 6n health warnings for all cigarette advert±semen,s on televlsion~ radio and in the press, ¢o be followed by warnings on all packets~ "Smoking is a major cause of cante~ lung diseases and cardiovascular diseases,,. The Minlste~ of Heal~h~Talal Mere~bi~said that similar warnings must also be printed on all local and imported cigarette packe~s sold in Lebanon. The warning must be printed ~n a space equivalent to not less than 10~ of ¢he total size of the advertisement oE television commercial. A~ ¢he bottom of the piece is another item saying that from O~ober 1 all cigarette packets in Jordan will bear a label warning against smoking hazards. It will say that smoking ~s a major cause of dlsease~ particularly lung cancer and diseases of the heart and (Middle East Health~ London~September) Ti53811800

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The U.S. is a m~or tobacco supplie~ ~ "" i ~merican ble~dedfilte~ cigarettes util~zi~.q leaf zobacco ~n ~g~pt because-of.~e ~- " ~ minimum of 1.1 million poueds of larity of the American blended ~/p~'~ig~r:. and Flue-cured tobaccd. The utilization of e~te. Impor~ from the U.S: in!1979."were ..' American tobacco is dnl|kely to resumeto about 18.7 million pounds or 28~'~)~f::l~h~h:",." " • "'" " " .... the prm1975 levels untd the hostd.oes have total imports compared to a 30%. s~a~.~n ..., . : • 1978:. Th.e. U'S. shape .will likely." ~.c~¼t~e.:.i: ::, " in :the. ~,ange of 28-30%. About tobacco imports ~m theU.S;.. andS=5% Algeria's: stow as a former the .c.iga~t~ ~oker~ ent for h~h. also"has ,ext... ..wbrld.i~ would::'g enablin corn oil -. I~(~r line,since t'ob~cc~ in "1979"~o~" leaf tobacco w~ra = 1.4millio~ ~a~out 992 Ti'ti~ .,1". agre~m~n~!"i:~igr~d'" i~ above compa're"~il~h iml~or~.. pounds..,ir~. .i97~•.includin pounds fPom l~,u.s:~:.-:.:.: ~n 1976" be'carise.- of erlcan =ts domestm~ leaf2. recent~/~rs;-. T153811802

co havb. co- sive" con1 revenue SU concentrated. This .~as govem~neht feel', t~a~'~, selling: ;# should b~ whate~er Actual. ~ • '~ '~ ~ T15381180:

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CAMPBELL-JOHNSON ~ndon WIV 3HG Te~=~o~e: 01-7~ 7617 Te~ ~0~ HILNDL LIMITED. SMOKING AND HEALTH Synopsis of Press, Radio and Television Coveraqe Received Wednesday April 16 1980 A: NATIONAL 3741 3742 3743 3744 3745 Wanted: A Minister for Health~ not Sickness A long article by Peter Draper asserts %ha% a health minister should be ma~ing a much more positive contribution to Cabinet discussions of international trade than can be done by somebody who is "a ~reasury mole at the DHSS", as Mr Patrick Jenkin was once described. Such a minister should be arguing strenuously for a massive reduction in a wide range of expensive imports - from %he most obvious one of ±obacco, %o ±he slightly less obvious ones like butter and sugar. The rest 6f %he article is primarily concerned with die% and smoking is no% mentioned. (Guardian April 16) Drive for Ciqarette Ads Curb Julia Langdon of the Political Staff reports %ha% growing campaign %0 press %he governmen~ for more res%rictlons on cigarette advertising has led %o formation of an all party Parliamentary pressure group co-ordinate activities. Mr David Ennals has announced the firs% meeting is to be held on April 23 with the backing of the Health Education Council and ASH. (Guardian April 16) Smokina Warnln9 . a~~~ A short report from Beirut says th s become the latest country %o insist on %he'%~t~~f a health warning to all packets of cigarettes and tobacco advertisements. The yarning will read: "Smoking is a major cause of cancer~ lung disease and cardiovascular disease.- (Daily Telegraph Aprll 16) Making. the most of i% An 84 year old reader from Eire writes to say ~ha~ he has smoked 20 cigarettes a day since he was 20.. Smoke fumes are less lethal %hart motor fumes. "Anyway, why worry? .-We are all going up in smoke one of these days." (Da~ly Telegraph Aprll 16) Weed I'/arfare The President o~(Kenya ~as risked offending a big tobacco manufacturer wichita ~dopoly on cigarette making.in his country by banni~'~okinq in'all public places. In neighbouring Tanzania, "economic constraints have been allowed ¢o overshadow %he Governmen%,s sense of social responsibility.,, The sta¢e orbed tobacco enterprise has denounced the Kenyan restrictions and the WHO w~rnlng of TI53811805

3746 3748 3749 ' 3750 smoking as a serious hazard in %he Third World as ploys designed ±o sabotage ±he economies of ha%ions dependen% on %~bacco. (~inancial Times~April 16) ~ The High Cos% of Marke%ing Ne~ Produc%s An ar%icle by David Fishlock on %he economics of marke±ing new drugs no%es %ha% ~he to~al recorded number of dea%hs in Britain in 1977 from toxic effec%s of drugs used %herapeutically was 518. The figure gives {o cause for complacency by %he drug indus%ry, but i% should be compared wi%h%ha% of 34,000 ~vho died the same year from lung cancer, ~hen %he carcinogenici%y of tobacco smoke has been es%ablished beyond doubt since %he early 60's. (Financial Times April 16) Smoke Signils Over Whitehall An editorial article says that %he Governmen% need waver no more over its stand wi%h %he tobacco indus%ry. The previous night% Panorama programme revealed that the manufac%urers know %hey have lost %he fight ~gains% tighter advertising and promo%ional regula±ions. No serious reformer wants to prohibi% smoking, and most of ~he 20 million smokers would no% stop. Bu% action %o restrict promo%ion is realis%ic because this ~ill help to prevent young people from %aking up %he habi%. A tougher new advertising code ~ill be useful, but is only a firs% step. A comprehensiue strategy against~ smoking, including all governmen% depar%men%s involved with the industry, is needed. Sir George Young will find other Whi%ehall departmen%s just as dlfferen% fo dragoon as the tobacco indus%~y.. Bu% he has a solid case and must be helped~o persevere. (GuardianApril 14) (We are sorry for the acciden%al omission of %his item from yesterday% synopsis) B: PROVINCIAL Harsher Tobacco Laws Urged The West Midlands Regional Health Authority wan%s to see a ban on all tobacco advertising and promotion, including spor%s sponsorship. Mrs Joan Richardson, Health Education Officer for Hereford and Worcestershire~is delighted and said %ha% a letter had recently been sent %0 every General Prac%itioner in her coun%y area, because doc%ors are regarded as prime educators on smoking. (Birmingham Pos% April 2, Worces%ershire Evening Ne~s April 4, Coventry Evening Telegraph April 4) • Time %0 Stub Ou% Our Bad'Health Record --An ar%icle by Russell Fairgrieve, Health Ninister for Sco%land~ is published to mark World Health Day. is s%rongly an%i-smoking and he expresses his determina%ion %0 fight vigorously a~alnst %he habit. (Evening Ex~press, Aberdeen April 7) Drav~ing At%ention The northern branch of ASH has been embarrassed'by accidental revelation %hat one of i%s best %~-orkers ms a heavy smoker. (The Jc~rnal, Newcas%le-upon-Tyne, April 9) T153811806

-3 - 3751 3752 3753 That Silly Habit ....... A Merseyside reader who smoked for 48 years has just stopped and feels immeasurably better. Giving up is simple. You just stop. (Liverpool Echo April 9) I'm Goina up in Smoke - and I don't care. An article by Olga Craig, the only smoker in the Features department of her nevtspaper, defends her right to indulge her habit. She first encountered cigarettes ~hen she was 14, but did not reveal that she had becom~ a smoker until she ~.las 18. The objections which followed from her parents only confirmed her in her habit and her consumption rose considerably. She has no interesting experiences of how she tried to give up; any nails are going into her own coffin; and the colleagues who share her room are going to have to suffer along with her. (Belfast News Letter March 8) C: RADIO AND TELEVISIC~ Panorama: "Tobacco - A pzin~ Industry?" This strongly anti-smoking programme opened with a shot of Sir George Young, ~unior Health Minister, saying: "The tobacco industry is a successf~l industry made up of very big companies operating internationally who are selling a product which they regard as a legal one, that's legitimate for them to sell~and they're using all the commercial means at their disposal t~ defend their interest. They are a very.effective, well organised lobby." With an immediate.switCh to events in Brazil, as a Third World country, the programme went on %0 illustra~e the mountain of medical evidence against ~moking and %he large profits ~vhich the manufacturers are making from it. Interviews followed with Mr Alan Long (president of BAT's Brazilian operation) and Dr Jim Green (ex-director of research at BAT). The latter said "that in a nutshell what ~e can show is that smoking is a very serious causal factor as far as the smoking population is concermed." He also remarked that industry scientists world wide referred to ICOSI (described as a Brussels based organizati~ with a low profile and the object of making sure that companies are consistent in their ans~vers on smoking and health) as the "Flat-Earth Society". The programme wen% on to describe the mysterious circumstances of the closure of the German tobacco industry's Research Institute~ and then moved swiftly through a series of brief interviews or snippets of film covering a variety of anti-smoking topics - the British Goverru~ent~s views on smoking, the effect of the budget, sports sponsorship, the views of ~ Joseph Califano, Maryland State Senate investigations into smoking, the .quashing of an advertisement for preferential insurance for non-smokers, the production of tobacco in the United States and in Third World countries and its contribution to their economies. The programme faded out with the cameras running on a silent ~r Alan Lon~, who had just been advised, off-camera, not to answer the question: " If you believed that smoking were harm-~ul or if you had been told that smoking were harmful, to health, would you continue to market your products in the v~y that ~ou ~o?" (BBC TV "Panorama" April 14 ) D: PERIODICAL ) Nil E: C~D~tLTH ~NDFOREIG~ ) • TI53811807