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Courts 9ismiss Critics Hit AMA's Ad Ban Proposal; TobaccoCharge Threat To 1st endment
Abstract
TobaccoCharge Threat To 1st endment p roduct liability suits a~ainst cigarelic manufacturers met back-toback defeats in California and II"lhe American Medical Associa- tioned that a ban would accomplish one lose it, advertisers or o~herwise." Tennessee late last year. |tion called early this winter for a AMA's stated goal of reducing ciga- Time subheaded its report "The In civil suits brought by Floyd .I.
Fields
- Named Organization
- ACVA Atlantic (Predecessor of Healthy Buildings International, a PM front g)
- Advertising Age (periodical)
- Agriculture Department (USDA)
- American Cancer Society
- American Medical Association (physicians group)Professional trade group representing American physicians.
- American Tobacco Company
- ASH (Action on Smoking and Health)Action on Smoking and Health
- Association of National Advertisers (Ad group)Group of advertising entities nationwide.
- British Medical Journal (BMJ) (scientific periodical)scientific periodical
- CBS (Columbia Broadcasting System)
- Chicago Tribune
- Defense Department (DOD)
- Department of Agriculture (USDA)
- Government Printing Office (GPO)
- *Health and Human Services (HHS) (use United States Department of Health and Hum (US)
- Mobil Oil
- Newark Star-Ledger
- R.J. Reynolds Corporation (second tier subsidiary of RJR Industries)
- Senate
- Tobacco Institute (Industry Trade Association)The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).
- U.S. Department of Agriculture
- United States Senate
- USA Today
- Virginia Polytechnic Institute (commonly known as Virginia Tech)
- White House
- Named Person
- Angel, Steven M.
- Barcelo, Antonio
- Barley, John
- Bell, Sun
- Bradley, Bill
- Brent, Kelly
- Bricker, William R.
- Caldwell, Earl
- Campbell, Sharon
- Donaldson, Sam (T.V. host of Prime Time Live)
- Fillmore, Millard
- Foulkes, George
- Galbraith, John (cancer victim)
- Gordon, George
- Hawkins, Paula
- Hotchkiss, William W.
- Keegan, Andrew R.
- Ketchum, James
- Kilpatrick, James J. (Columnist, Evening Star)Defense
- Korb, Lawrence J.
- Lewis, Tom
- Martin, Jim
- Penn, William
- Pol, Virginia
- Probst, Eric
- Rollman, Alan
- Russell, Fred
- Sayles, Jeremy W.
- Snyder, Luther
- Stark, Pete
- Treto, Rene
- Walker, Cecil
- Weeks, Robert G.
- Welsh, Eleanor
- Wenger, Noah
- Wingert, Eugene
- Date Loaded
- 16 Mar 2005
- Box
- 1419
Document Images
Courts 9ismiss Critics Hit AMA's Ad Ban Proposal;
TobaccoCharge Threat To 1st endment
p roduct liability suits a~ainst ciga-
relic manufacturers met back-to-
back defeats in California and II"lhe American Medical Associa-
tioned that a ban would accomplish one lose it, advertisers or o~herwise."
Tennessee late last year. |tion called early this winter for a AMA's
stated goal of reducing ciga- Time subheaded its report "The
In civil suits brought by Floyd .I. ban on tobacco product adver- retie
consumption and preventing AMA anti-ad campaign strikes legal
Roysdon, 51, of Oneida, Tenn., and rising and quickly was given more
teenagers' taking up smoking, sparks;' and quoted three Constitu-
the heirs of John Galbraith, of Santa second opinions than a break dancer
Editorial writers from Trenton to tional experts critical of the AMA's
Barbara. Calif.. plaintiffs blamed cig- with vertigo. .
Minneapolis to Sacramento called legal thinking. "A First Amendment
arctics as the cause of circulatory The 371-member AMA house o~ the
idea "misguided?' "ill-con- absolute? declared an editor of the
problems and cancer, respectively, in delegates representing 271,000-odd
sidereal" or "off-the-wailY Many Levitttown-Bristol (Pa.) Courier
the two smokers. Each sought dam- members, fewer than half of the phy-
sicians in the United States, voted
pointed out that a decrease in to- Times. "If it's legal to make and sell
_a.,~es against RJ. Reynolds of
bacco consumption had not followed cigarettes, it's legal to advertise
Winston-Salem, N.C. overwhelmingly to push for Coogres- ad bans in some European
countries them."
A federal iudge in Tennessee and a sianal passage of legislation severely (See January 1986
front page story in A Newark Star-Ledger reader, in a
California jury ruled against both restricting sales of tobacco products 770 on tobacco ad
ban in Norway). published leller, questioned "il there
plaintiffs the first product liability lit- and banning outrigh! their advertis- ABC-TV's
Sam Donaldson, fresh is a direct and provable causal link
igalion to be brought to trial in over ingand promotion, from making
his own headlines by between ads showing people smok-
15 years. There are a number of simi- The first ad ban dissent came right
ing and the conscription of new
lar cases working through the from the floor. Delegate D. E. Ward, a
nation's courts at this time. Lumberton, N.C.,surgeon, calledita ~l~,~l~,~l~l~l
smokers."
"I don't think these ads encourage
Meanwhile, Brown & Williamson violation of tobacco manufacturers'
! people to smoke," a retired cook
Tobacco successfully sued CBS News
from Westville, 111., told USA TODAY.
"Constitutional right to advertise
in Chicago, winning a libel suit their products in a competitive man-
complaining about smoking in the "1( we decided to ban cigarette ads,
against the broadcaster for running a ner:' White House
pressroom, said he what product will be next on the
news slory claiming B&W sought to The AMA's weekly American Med- couldn't go along
with a ban he con- list?" an Atlanta real estate broker
entice minors to smoke. CBS is ical News commented subsequently sidereal
unconstilutional, asked.
appealing the verdict. I~1 that the floor debate on the issue
Brickbats also flew in AMA's home
Columnist James J. Kilpatrick con-
"serves as a reminder thai the dis-
town. The Chicago Tribune accused demned the ban, citing his coovic-
,, ,, )ute about smoking--and efforts to the
physicians o[ "showing worri- tion that "in a free society, govern-
restrict it through stilfened laws--is some
symptoms.., of an advanced ment has no business trying to make
case of intolerance."
Tobacco Tax far from over."
pepple 'be good.'"
Syndicated columnist Earl Caldwell The Trib admitted
that, like other Not surprisingly, the trade papers
even suggested AMA's molives. "At
newspapers, it makes money from Advertising Age and Adweek took ex-
Collections their annual meeting, they've taken to cigarette ads. R added, however,
ception, too. As did advertising and
pulling a rabbi! out of a hat to get
"Newspapers do not depend on ciga- publishingtrade associations, who
publicity,. La..st year, they proposed a
retie advertising--if tobacco compa- were quick to present opposing
Fall in 1985 oartonooxm~:'
n|es went out of business tomorrow, views in pfint byletterandonna-
And publicity AMA got, though per-
this newspaper would survive iusl tonal to. These included the Ameri-
haps not what it expected. Much of it
fine. But newspapers do depend on can Association of Advertising Agen-
sounded First Amendment and Big the
First Amendment right of free
W~. b~t HINGTON, D.C.~Rising Brother themes. Some of it ques-
speech and are not eager to see any- (Continued on Page 6)
ate levies apparently took
heir toll as tolal tobacco lax-
collections fell 2.~- percent in the year
ooded,as, -oo 0.oodo rca . i IllOklah a Firefighter Ch llenges
consumptiontions for federal,fell starchy 14 andCigaretteS'municipal i For
Off-D t Cigarette
The numbers come from the latest om a
edition of Tax Burden on Tobacco, a
statistical profile of the industry_~ub-
lished by the Tobacco Institute. Trte
report found total tobacco tax collee-
', ~'~. ,
K_LAHOMA CITY--For Or..eg for his futu.re, the fire depaFlment be-
governments droppingto $9.16 bil- ~ k/'
[ion last year from $9.36 billion a I, '~ \~1" l|
Urusendoff, being a nrenghter gan something new itseit- A new
At the same time, TI reported that ~. [ ~, t nis
~ather's ;ootsteps. quire roosie nrenghlers to De non-
while federal cigarette tax toilet- ! '
Today, the outcome of a suit in a smokers on and off the ]oh during
tions dropped 6.5 percent in the most .. ;1
federal appeals court about his being their first year of employment. Health
recent period, stale cigaretle tax col- : "~ ~' ~' a
smoker stands between him and was the claimed rationale allhough
lectioas rose 2 percent and local ex- • ~?" ~ .
his realization of that ambition, firefighters in Oklahoma City alread)
eises were up 9 percent on a year-to- ' " | " As a
boy, Greg rode his bike to his had their insurance compensation
year basis. . ~ I..,
father's fire station here and soon de- benefits automatically reduced
As of last Nov. 1, at an average o~ ~1~ ~
tided firemen were "Number One." smoked.
16.2 cents per pack, up from 15.6 1 ~ By
junior high, he knew there was Interestingly, the city also tried to
cents a year earlier, state taxes ex- 1 1
nothing els~ he'd rather do than be make the smoking ban part of the
ceeded the federal levy of 16 cents. 1 1
part of that proud department, collective bargaining agreement for
National tax-paid per capita sales 1 1 Too
young to ioin after high all firefighters, but the union stoutly
equaled 122packs for the fiscal year 1 1
school, Greg marked time working refused to budge on the issue.
ended June 30, down from 122.7 1 1 for
the city as a ianitor and sanitation An estimated fifty percent of the
packs a year ago. Federal and state 1 1
truck driver. He though! being on the city's 625 firefighters smoke. But as
excise taxes accounted, on average, 1 1
city payroll would work in hi.s laver rookies cannot join the union until
for 30.8 pe.rcent of the retail price of 1 1
when it came time to ioin the fire de- their one-year probationary period is
cigarettes, down from 32.3 percent a 1 1
partment- completed~and are technically not
year ago, while the average retail 1 1
Mter he turned 21, Greg applied union members--city fathers had to
price of a package of 20 cigarettes 1 1 and
began the arduous testing pro- content themselves with forcing their
was $1.04, excluding municipal 1 1
tess. But he failed to qualify the first nonsmokiag restdctioas on the new
taxes, up from 97.8 cents a year 1 1
time around. Undaunted, he began recruits.
previous. 1 1
preparing for the next round of tests Although Greg had enioved ciga-
The [ns~tute report sb.m,,'ed that 1 1 by
v.'of~.ng out to buitd up strength reties for s~'era~l years, h~ felt n~-
average state excise on cigarettes ~ ~ and
intently studying boo~ on [ire ing so minor would stand in the way
has doubled since 1S~8 and is up
service.
~ut
wh~le he pl~_--.ned and
for lellhi~flWlT-ulh ut see -
21.4 percent since |9~9 alone_ [~]
(C~ntinued sn Pa.~e 2j
The Tobacco O~se~:er
T153361677

of
Snuff
WASHINGTON, D.C.--Notwith-
standing contemporary criti-
cisms to the contrary, the
Senate of the United States has al-
ways been up to snuff.
That's the message of an exhibit
put together by Senate curator James
Ketchum which includes a small spit-
toon of the early 1800s, a copy of a
lacquer snuff box and much else.
As the exhibit notes, a large snuff
urn was always kept on the desk of
the Vice President so Senators could
help themselves freely to a pinch of
"the choicest and most fragrant
'Maccaboy' and 'old Scotch' brands."
Millard Fillmore didn't like snuff,
though, so he had a box put on both
sides of the chamber, one for mem-
bers of each party--both remain
there today.
For a free copy of "Apropos of
Snuff," a booklet prepared by the cu-
rator's office on snuff and the U.5.
Senate, write your elected official or
Office of Curator, United States Sen-
ate Commission on Art and Antiques,
S-441, Capitol Building, Washington,
D.C. 20510. ~[
Chief F_,rrJe Philip, of British Columbia,
greets M~'~ael J. Tl~ompson, executive
Rdor cf the Tcbac¢~ lusMute ef
On~Off-Duty
Smoking Bans
Threatened
Across Nation
The on/off-duty smoking ban im-
posed by the Oklahoma City fire
department is not an isolated
case. In t977, Alexandria, Va., be-
came the first municipality to ban the
hiring of smokers for both its fire and
police departments.
Since then, a number of communi-
ties have followed suit. Justification
for these bans is claimed, in many
cases, on presumptive heart and lung
disease legislalion now in effect in 38
states.
According to this legislation, fire-
fighters and policemen who contract
heart and lung disease are presumed
to have done so in the line of duty.
Municipalities in states which have
adopted this legislation must make
disability payments accordingly.
Today, municipal smoker hiring
bans have been proposed or are in
effect in California, Florida, Iowa,
Kansas, Ohio, Oklahoma, Oregon,
Virginia, Wisconsin and elsewhere.
In some cases, police and fire de-
partments, unions and state labor
iatious boards have successfully dis-
suaded city officials from instituting
smoking bans.
Addressing one such ban recently
rejected by the Palm Beach, Fla.,
county commission, local firefight-
ere' unionpresident Fred Russell
said, "We feel that our off-duty time
is our own time, and we feel this is
an infringement of our privacy:'
National American Civil Liberties
Union associate director Alan Roll-
man summed up that organization's
position toward actions to make non-
smoking an employment require-
ment, saying:
"Generally, we take the position
that anyone should be free to do
whatever, unless it might be harmful
to other people or there is a proven
connection that they would be un-
able to complete a part of their job.
And it should be based on an individ-
ual evaluation, not an absolute ban:'
Palm Beach County commissioner
Ken 5pifiias has warned other legisla-
tors considering such a measure:
"You're placing yourself in a position
of determining what goes on in their
homes:' [~l
Oklahoma--(Continaed from Page I)
of his dream. He quit, And Grog
sailed through the next series of writ-
ten and physical tests, placing in the
top five percent of 500 applicants last
fall. On November 30, 1984, he began
classes at the Oklahoma City fire
training center, along with 25 other
rookies.
]~ow the 24-year-old is the plaintiff
in a law suit against the Oklahoma
City fire department, somewhat
dazed about the chain of events that
shattered his dream, his self-confi-
dence and his hopes of economic
security for his wife and young
daughter.
How did such a cazefuIly-plalmed
life end up in a court battle?
Just two weeks after he entered
rookie t_ra~ning school, Grog fnund
h~self standing bdete department
officials, stripped of his job v,ithout
e.xpIanation or inquiry, and summa-
rily escorted out the back
His crime? Being observed smok-
ing a cigarette whil~ off-du~" at a
local Dairy Queen and later admit-
ting his action when questioned by
superiors.
"[ did sign that nonsmoking agree-
ment in good faith, and I did stop.
Same as working out... I wanted to
qualify," Greg recalls.
"In the rookie classes, there's lots
of pressure. 1 hadn't done any real
book work since high school. The
smoking ban only applied to rookies,
so you'd see the other firemen smok-
ing mound the training center....
Still, when ! was in rookie school,
well, I hadn't been that happy in a
long time;' he adds, his soft Sooner
twang catching with emotion.
In fact, other rookies began smok-
ing off-duty, knowing the department
was not actually monitoring their ac-
lions. On December 14, while riding
to lunch off duty in a car with three
other trainees, Greg was offered a
cigarette by one of the other rookies.
He lit up, joining his fellow rookie,
then entered the ice cream store, ex-
tinguishing his smoke.
But he was observed by a district
fire chief, who reported the incident.
Apparently, the district chief had
not known which rookie was smok-
ing, so the entire rookie lunch group
was rounded up and told if the
smoker did not speak up, theywould
all be disciplined--whatever that
meant. Greg raised his hand. Sfientfy,
he was taken off to headquarters,
where he received his dismissal pa-
pers on the spot, no questions asked.
Three and a half hours after he put
out his cigarette, he was put off the
force, out of a lob, disgraced and fac-
ing a future very much clouded by
what would seem to be a minor in-
fraction.
"I knew I'd goofed, but [ figured l
could tell my story. I did expect to be
disciplined;' Greg says, more dis-
mayed than hitter. "1 wouldn't have
smoked ifrd known the penalty,
"I thought it weald be like the mili-
tary.., if you were caught, they'd
probably have you wash trucks or
something. But they definitely made
an example of me, i'd seen other city
employees disciplined at my old job
but it was nothing like this:'
Perhaps the hardest part was
breaking the news to Glen Grusen-
doff, his father. Glen has worked for
the Oklahoma City fire department 21
years now, and was overjoyed when
his boy was accepted. They'd even
had a party.
"I never had to encourage breg to
loin;' Glen says. "It was something
he always wanted to do. He knew I
never regretted being a fireman. It
was something decent, something I
could feel proud about and it paid
fair wages.
"I'm not ashamed of Greg;' Glen
says emphatically. "I'm ashamed of
the fire department. I don't have to be
around the officials who did this, and
~yco-workers support me. But it's
ust so sad. My son's lost his life's
ream. You would have thought he'd
murdered somebody, the way they\,e
handled this.
"If it's nnt against the law to
smoke, [ don't see why they should
penalize Greg for it. Rookies have
been fired in the past for regular late-
ness, not showing up, failing classes,
but the department used common
sense," obse~'ed Glen.
Greg consulted an altomey. Steven
M. Angel, to sue for reinstatement.
"Money wasn't on my mind, I lust
w-anted my iob back. Nnw rm also
suir'~ f~r damages. There's been a l~t
of damage.., financial and emo-
tional," Greg says.
Follo-~,ing his dismissal, he was
unemployed for two months, and the
fire department successfully con-
tested his claim for unemployment
benefits, maintaining he had been
fired for cause.
The US. District Court recently dis-
missed Greg's case, ruling that Grog
had voluntarily accepted employ-
ment with full knowledge that he
would be required not to smoke at
any time during his probationary pe-
riod. But the court did not address
Greg's claim that the agreement vio-
lated his right to privacy and consti-
tuted unwarranted government intru-
sion. The case is on appeal to the
Tenth Circuit Court in Denver, where
Grog may have a better chance to
~rovide details of the case.
"The real question here is how far
the government can go in legislating
,vhat people do on their own time;'
~ngel points out. "It's at odds with
jurisprudence to force a waiver of
:anducting your lifestyle in a lawful
Manner.
"If you're prevented from smoking,
is the next step to regulate how you
conduct your homelife? They could
conceivably look at drinking, your
diet, even your sex fife;' Angelsays.
The fire department may be weft-
intended, he acknowledges. "But it's
scary that the court believes all you
have to do is make the employ:meat
agreement one which forces the em-
ployee to waive his rights. There's
too much potential for state involve-
ment in individual's private lives, The
principle is whelher they can condi-
tion public employment in such a
manner:'
While the law suit winds through
the courts, Grog has tried to put the
pieces of his life back together. He
and his wife Deretha hoped to have
another child, but that plan is on
hold now. Prohibited from returning
to his Did city lob because of the law-
suit, Greg now works as a truck
driver and route salesman for a beer
distributor. The hours are Ion8 and
the money is better than rookm's pay,
but Grog admits it's a job rather than
a career.
The fire department in Norman, a
neighboring town, held tests not long
ago, and while Grog placed eighth
out of close to 300 applicants, during
the interview he was singled out as
the rookie fired for smoking. Nor-
man, too, has an on/off-duty smoking
ban for new recruits, one which ex-
tends for the full term of employ-
ment.
"This firing will be a black mark
against me anywhere I go;' Greg
sighs.
If he wins his case, Grog is pre-
pared to return to the fire depart-
ment, "l know it would be different
after being kicked off and black-
balled, But I'd still go back:'
Grog admits he's changed be-
cause of the incident. "it's made me
paranoid. I always trusted people too
much... I'm probably too honest, I
guess.
%Vhen I was being raised, if I'd get
in a fight or do something wrong, 1
always told my folks. Even now, if I'm
wrong, rfi tell you about it. But here I
am, being punished for being honest.
I iust couldn't be any worse off if I'd
lied:'
Grog and his attorney remain opti-
mistic that the appeals court will ree-
og~ze the no-smoking agreement as
an invasion of privacy. =It's no bright
ro~d ahead," Greg realizes, "but I
wc~Idn't feel right if I didn't see this
through. Wen it's over, rl] know I\'e
done my best.
"You can't keep a good man
down," Greg says, finally managing a
sr~. CI
Ti53361678

dl. tCIT~COUP~, P~--The sun rises
pink in the easL
I,n ~,e chill dawn Iight, nothing
istums me pastoral calm and maj-
esty of the rolling countryside save
the gentle lowing of cattle in their
barns across the way and the far-off
sound of ro~sters singing to the ris-
ing sun. .
Then it begins, the first taint sug-
gestion like the finkfing of bells, the
sound of horse shoes ringing along
the country roadway with an indis-
tinct rumbling behind. Suddenly,
from around a bend and rising from
the stubbly winter fields, a horse and
buggy appear and the racket in-
creases as a black-clad farmer rolls
into the parking field of Martin Auc-
__~ .... fioneers, site of Pennsylvania's first
"~l~'~'~"~ ~,"~ "~ tobacco auction in livingmemory.
• '~f • ~ '~,~" ~. • Soon the lot fills withbuggies
• • ~' ~ ~ ~ eachbelongingtooneofAmarica's
~ ] • • , "~ most unusual groups--the so-called
• • • ~. ~, l~__J Pennsylvania Dutch of Lancaster
. - ~ m ~ ~ County. In truth, of course, these sim-
S, ..,. ,..,..,,..=,..=.~ _ ~ ~ ~ pie folk aren't Dutch
[A ~ ~'~"~"]~ A ~ ~1~'~ atall, butoneofhis-
I~ ! • ! • hr'~ '[lll~" ~_ tory's after-thoughts,
i 1 ~ I ~' ~ I! '~ atribeofreligious
~ • ,~ l • I• • "~ reformers who once
~, ~ • • ,~ ~ [.~l~ ~ sho~edEurope
~ / with the daring sim-
~~ [ pligity of their C~isti~ity and who
~~ ~ today continue to am~e modern
~erica by the enduring austerity of
~ their lives.
PENNSYLVANIA
AMISH
•
FARMERS'
•
FIRST
•
TOBACCO
AUCTION
•
The Old Order Amish in Lancaster,
in fact, are famous for their eccen-
tricities, They drive grey horse-drawn
carriages, use mules and horses to
pull farm equipment in the fields for-
swear electricity, hold all worship in
their homes and have their own one-
room schools to educate their chil-.
dren--only to eighth grade.
The men wear suits of dark col-
ored fabric, straight-cut coats with no
lapels, broadfall trousers, solid col-
ored shirts, black footwear and black
or straw broadbrimmed hats. They let
their beards grow and most do not
grow mustaches. Women are known
by their modest dresses of solid col-
ors, with cape and apron, full skirt
and long sleeves. They wear long
hair and always have a head cover-
ing. A bonnet and shawl serve as
protection in cold wealher.
• Histo.rically, the Amish are part of
the Anaoaptlst Movement, tracing
their origin back 1o Zurich, Switzer-
land, in 1525. Severely persecuted by
both Protestants and Catholic author-
ities in Europe, they moved to Penn-
sylvania at the invitation of William
Penn, first arriving in the late 1720s
from Switzerland, Germany and
Alsaee-horaine in France.
No Amish survive in Europe today,
but Lancaster County has more than
14,000 and they are divided into 75 or
more distinct church districts. Each
~,iroup is small enough to hold set-
cos in the home of each member
on a rotating basis. The high German
language of Luther is used at ser-
vices, while a simple German vernac-
ular is the everyday language and
evel3'one picks up enough English to
converse with non-Amish Americans
--who are always referred to as "the
fish:'
They are a brotherhood, the Am-
ish. CI-Msfians helping others volun-
tarily as need arises and taking care
of their own elderly, infirmed and
ohildren by themselves. They take no
Social Security, no price supports, no
food stamps,yet they pay the same
taxes required of all Americans. The
Amish believe in nonresistance and
nonMolence as a way of life.
Some S00 gathered, then, on a
cold Monday morning in December
for the first auction of Lancaster to-
bacco anyone can remember. A
warehouse full of growers watched
as North Carolina tobacco caller
Milch Ashby threaded his way down
long rows of neatly baled tobacco,
taking bids from a train of 12 buyers
following on the opposite side.
Monday's sale average for 295,000
pounds was $1.09, according to Eric
Probst, one of the "Pennsylvania To-
bacco Auction" (PTA) organizers.
First day prices for "tops" and "mid-
dies'L-better grades---ranged from
$1.10 to $1.15, while "bottoms" sold
for 80 cents to $1.02, and "outgrade"
tobacco sold for 35 to 50 cents a
pound.
Traditionally, tobacco has played a
very important part in Amish life in
Lancaster. While they produce most
of their own food and fodder, raise
livestock and build their own barns
and houses, sew their own clothes as
well as can and preserve much of
their food, religious strictures against
Amish at the tobacco auction.
A leaf from first Amish tobacco auction
~'esceted to luther Sn#er and Eugene
~Z'xgert (center) of tim state's
delmrtment of agriculture, from Bill
~rnell (r) and The Tobacco Imtitute's
JertN Kuprls (I).
"worldliness~ have over the }-ears
limited sources of income--the hard,
cold cash every farmer needs for
seed, equipment and stnre-hought
items.
For over a century tobacco pro-
,,'ided the Amish with the small infu-
sions of cash they need on the farm.
And this first auction, according to
PTA organizers, represents an effort
to boost their income, with nearly 20
million pounds of cigarette, cigar
wrapper and chewing tobacco ex-
pected to go on the block over the
winter months.
Not surprisingly, given the impor-
tance of tobacco in the Lancaster
farm economy, the auction drew con-
siderable interest around the state
with state senator Noah Wenger on
hand to speak at the opening cere-
mony, with state rep. John Barley and
Pennsylvania Department of Agricul-
ture directors Luther Snyder and Eu-
gene Wingert coming down from the
state capiial in Harrisburg to attend.
Lancaster's WGAL television channel
sent a crew to cover the action.
It would be interesting to know
what the Amish farmers thought of
the auction, of course. But none
would be interviewed for this story,
or pose for photos to illustrate it.
Their religion requires "modesty;'
and talking with the press is consid-
ered a "worldly" vanity.
".Old Ways Always;' as the local
saying goes.
While the Amish won 7 talk with re.
porlers, they willingly share their
time with visitors who understand
that modesty requires a strict sim-
plicity from them--no posing for pic-
tures, for exampl~ They'll even show
off their tobacco farms and you can
work with them for a half day or so,
earning a seat at one of their stupen-
dous farm meals. To find out more
about the.amish of Lancaster County
and perhaps oisR a working tobacco
fann, contact the Mennonite Informa.
lion Center, 2209 Millstream Road,
Lancaster, Pa. 17602 (717) 29~-0954.
They have a free brochure with map,
describing what's availabl~ 12]
T!53361679

EDITORIALS
Heartland Heartbreak
The case of Greg Grusendorf on page one illustrates what
can happen when government meddles in the personal
lives of its employees. Grusendorf broke a pledge not to
smoke on or off duty his first year as an Oklahoma City
firefighter. He was not the only one to do so, but he made the
mistake of being honest about it.
What happened was astounding. Grusendorf was marched out
of his training class, shamelessly stripped of his job--made to
pay an economic price that may follow the young man all of his
life.
It's a high price, too. Grusendorf's life-long dream of
becoming a firefighter may be forever dashed and he may have
already lost out on another iob because of the black mark.
Something else happened that day, though. All of us lose
when good, honest men like Grusendorf become victims of
arbitrariness. We lose by living in a world more constrained,
more regimented, and more repressed.
It's so very far from what reasonable men and women think of
as the American dream. I~l
Ad Libs
The American Medical Association's initiative against
cigarettes (see page I) is "doomed."
So says the newest issue of Cancer Letter.
The reason? "Concerns that any attempt to restrict
advertising in the print media would violate the First
Amendment," according to the editors of that newsletter. We could have told them that.
But lest we relax our guard, secure in our infinite trust in the
inviolability of free speech protection under the Constitution of
this great republic, consider what else that insider publication
said.
The AMA's "newly aggressive position" against tobacco, it
said, "could help put pressure on newspapers and magazines to
voluntarily drop cigarette advertising."
That's something else again. And it suggests a new beginning
of what no doubt will be an insidious, behind-the-scenes
campaign by the anti-smokers pressing publishers to deny paid
space to the makers of lawful products.
There is, unfortunately, yet another new threat to deny tobacco
products a forum for their sales messages to adults.
It looms in new legislation introduced in House and Senate to
deny tobacco manufacturers traditional tax deductions for the
cost of advertising and promoting their brands.
Every lawful product and service that advertises is entitled to
that business deduction under the U.S. tax code.
But the new bills from Sen. Bill Bradley (D-b/J) and Rep. Pete
Stark (D-Cal.) would deny the deduction, alone, to the tobacco
industry.
No matter that there are First Amendment implications there,
too.
No matter that it would unfairly escalate the cost of advertising
for only one industry.
Take our word for it. There are Constitutional problems in
singling out one lawful industry for such unfair and cavalier
treatment[
But more of this in another issue of the Observer.
The thought of getting into such Constitutional questions and
the economic impact of such measures in this limited space has
given the old editor a headache, lle must go search the ads for a
pain reliever that appeals to him, while they can still advertise.
To be continued... [~l
[ ~ T wonder if your readers are as
/ fed up as I am with 'Thank You
• For Not Smoking' signs in orga-
nizations and homes. I resent these
messages since they imply I was con-
sulted in advance about individuals'
objections to tobacco smoke and
agree to respect their wishes.
"In my opinion, this is really impo-
lite and disrespectful behavior. I
would gladly respect the feelings of
others about smoking if they would
display the good manners of asking
first for my understanding. I have no
problems with 'No Smoking' s gns--
only with unearned thanks."
Jeremy W. Sayles
Milledgeoille,
~ ~ r'l~he subject of smoking in the
]military has attracted a great
Ideal of interest lately....
"The issue is not smoking or non-
smoking. Nor is it military readiness.
The real issues are the political sys-
tem's attitude toward tobacco, the
implied contract between the mili-
tary and its members and the right of
individuals in the armed services to
make their own choices ....
"When an individual loins the mili-
tary, he or she is told that as part of
the total compensation, he or she
will be able to purchase at a discount
those items one can normally pur-
chase in the private sector. The im-
plied contract does not contain a
morals clause, an understanding that
the commissaries and exchanges will
not give a discount on those items
some officials in the Defense Depart-
ment determine one should not
use....
"We ask them (the military) to de-
fend among other things the ri ht to
~Z(~ our ov,,n choices. ~t us ~t re-
strict their own freedom of choice."
Lawrence J. Korb
Former Assistant Secretary
~fDefense
Letter to ~e Editor
1177e WashfiTgton P~st
[ ~ ~ ity Commission should take
/note this evening of the sur-
~..,,vey results from downtown
Xenia merchants on the topic of the
~roposed anti-smoking ordinance for
enia. The results show business-
men opposed to the ordinance, its
$100 a day fines and the potential
damage to their businesses.
"... There are just all sorts of ordi-
nances we can pass. Now we know
we can't enforce them. We don't en-
force 10 percent of the ordinances
now on the books effectively.
%.. Is all this ridiculous? Yes,
that's the point."
Editorial
Xenia Gazette
Xenia, Ohio
~ ~ ¢-I-lhe only answer (to laws
/requiring separate sections
lfor smoking and oonsmok-
ing patrons) is the dream of every
restaurateur: an expandable restau-
rant that magically doubles in size at
7 p.m. on weekends:'
Kelly Brent
Letter to the Editor
Tucson Daily Citizen
Tucson, Arizona
TI53361680

President Names Tl's Wiedemeier
To Child Safety Protection Panel
wASHINGTON, D.C.--Tobacco
Institute',fee president Judy
Wiedemeier has been ap-
pointed by President Reagan to serve
on the newly-created President's
:
Child Safety Partnership, a study
group to hetp choose better ways to
protect children.
The panel is comprised of 26
members from the corporate, private
President Reagan welcomes TI's Judy Wledemeler to Child Protection Committee.
0
British Anti's
Misleading
The Public
If you were Cecil Walker, who rep-
resents North Belfast in the U.K.
Parliament, you would have been
told by Action on Smoking and
Health (ASH) lobbyists last year that
164 of your constituents die from
smoking every year.
You might also think that was a
fact. You couldn't know, to put it
mildly, that it was a fairy~ale.
Rare, indeed, is the busy legislator
with time to track through the fine
print of several publicanons cited by
ASH to find these ingredients of sta-
fisfieal mismash that produced the
164 deceased Irishmen:
--ASH assumed lhat people in
North Belfast die at the same rate as
all the people in the larger health dis-
trict to which it belongs.
--ASH assumed that the men in
North Belfast are smoking the same
and dying of the same ailments and
at the same rates as some doctors
who answered a questionnaire about
those things in 1951.
--ASH made an assumption about
the women in North Belfast based on
no evidence.
--A~H made an upward "correc-
tion" of the constituents' death rates
because, overall, th~] seem to die at
higher rates than the doctors did in
1951.
--ASH assumed that sm~ "king
causes 90 percent of lungcancer
mortality, 75 percent of chronic bron-
chitis deaths and 25 percent of heart
disease fatalities.
There's much more to the ASH lab-
rications, if one is still able to follow,
but it's the stuff that gives a bad
name to anti-smoking lobbying and
says much about commilment to
truth. I~
A British MP
Pushes Ban On
Smol g In ear
• ONDON--If it had to happen
ity back bencher in the House of
Commons. But it does fairly boggle
one's sense of the absurd.
The issue at question is smoking
in automobiles and, as reported in
the British Medical Journal in mid-
January, a bill offered by George
Foulkes, Labor MP for Carrick, tun
Nook and Doon, to outlaw cigarette
smoking in cars. arguing--though no
e',ideace has been forthcoming to
support this claim--that lighfing up
behind the wheel is a maior contribu-
tory factor in accidents.
"Tl~s is aIready the law in Nor-
way," FouIkes is reported to ha:'e
said, m~takenIy, "and I am c~tain it
would play a rna~or part in cutting
dw, vn the slaughter on the roads if
introduced in ~Htaim" I~1
non-profit, state and local and Fed-
oral government sectors, including
the Secretary of Health and Human
Services, the Secretary of Education
and the Attorney General.
Also serving with Wiedemeier are
Senators Paula Hawkins and Mirth
McConnell, Congressman Tom Lewis,
Gov. Jim Martin, William R. Bricker,
national director of the Boys Clubs of
America, Avis president Joseph V.
Vittoria, Robert G. Weeks of Mobil Oil
and other prominent Americans.
"President Reagan created this
group:' explained Wiedemeier, "in re.
sponse to the growing national prob-
lem of child victimization. Protecting
our children has been a top concern
for this administration and everyone
in Washington, but there is a desper-
ate need to better coordinate and
strengthen protection throughout the
nation.
"We need to tap every possible re-
source;' she continued, "from crimi-
nal justice, education, the media,
corporate, public interest and social
service sectors. And I'm on the pri-
vate sector work group to ioin with
other industryleaders to come up
with ideas corporale America can
use to help--whether to better edu-
cate their own workforce, or reach
out to broader constituencies.
"In the months ahead:' said Wie-
demeier, "I hope to share our find-
ings with American business leaders,
including those of the tobacco indus-
tv/, and together we can do what it
takes to better protect our children."
The Partnership serves until April
1987, and is to advise the President
on private sector involvement in pre-
venting child victlmization, theft, as-
sault, robbe%,, kidnapping, drug
abuse, pornographic exploitation,
abuse and neglect and sexual moles-
tation problems that frighten and an-
ger the public. I~1
Wikman Wins
Assault Case
NEW YORK--Alan Wikman
asked for his day in court--and
won!
At issue was an assault against
Wikman last year at a chapter meet-
ing of Toaslmasters International,
where anti-smoking aelivist Sharon
Campbell complained about his
pip.esmoking and kicked him in the
grom.
Wikman filed criminal charges
against the woman after the attack
(~ee Nov. 1985 Observer). They were
settled through plea bargaining with
the District Attorney early this year
when Campbell pied guilty to a disor-
derly conduct charge.
In light of her plea she won a con-
ditional discharge, a kind of informa
probation where, if she commits an-
other crime in the next 12 months,
she can be re-sentenced in this case,
including imposition of jail time and
a fine.
"Naturally, I'm delighted;' ob-
served Wikman following the guilty
plea, "and hope this serves as a cau-
tion to anyone who wishes to take
the law into their own hands."
Meanwhile, civil complaints
against Camp_.bell were pending at
press time.
Cancer Society Releases
Stuf Smoking Shift
~ reef n m " g patterns are Pipe and cigar use fell to 8.5 percent
/.~ changing, from 11.6 percent in 1959.
~ That's one of the findings the The proportion of women smoking
American Cancer Society released in cigarettes fell to 21.1 percent from
the first follow-up report on some 27.2 percent in 1959, former smokers
1,200,000 persons participating in a rose to 22.5 percent from 5.6 percent
cancer study begun in 1982. in 1959, while nonsmoking women
The study is a sequel to the AC$ fell to 56.4 percent from 6Z2 percenl.
"million persons" project begun in AC5 says there was a ~tremen-
1959 and heavily relied on in the first dous" shift to low-yield cigarettes in
Surgeon General's report which the 23 years between the surveys. It
claimed in 13r~l that smoking is a also repro'to smoking and diet"highly
health hazard, correlated~---less smoking among
In the latest study, says the ACS, persons with vitamin.rich diets, more
77,000 volunteers in 50 states, Wash- smoking ~,neng those eating more
ington. D.C., and Puerto Rico distrib- high-fat meat and eggs.
uted questionnaires to 1,207.299 men Some 93.2 percent of the newly-
and women age 30 and older resid- sur,,eyed ~'oup were white, 4.3 per-
ing in a household with at least one cent black, I percent hispanic and
person 45 years or older. Two weeks 0.6 percent oriental. Married penple
later, the '.~lunteers coltected the accoanted for82 percent of the
completed forms for stu~.'~; with group. 9.2 percem were ~,Sdc~s, 2.8
follow-ups p!amned through I~38. percent were single and 4 percent
Since the 1959 stud); the h.CS re- were divorced or separated. College
ports, cigarette use among surveyed graduates accounted for 292 pet-
r~es drcpl~ed to 26.1 percent from cent, while 22.2 percent had some
48A percent, whiL nonsmo~ers rose collie, 32 percent were high school
to 2,5.6 percent from 22.7 percent and £r-eds and 15 percent had not gradu-
ex-sm~.:ers from 17.3 to 39.8 perce-~, ated from high school.
TI53361681

USDA Yearbook
Explores Trade
Developments
Ww/~HINGTON, D.C.--"Tobacco
as America's first export;'
notes the U.S. Department of
Agriculture in its latest yearbook of
the nation's agriculturalecanomy.
"More than 1S0 years before the
Declaration of Independence--in
1613--colonists shipped 2,500
pounds of tobacco from Jamestown,
Virginia, to England+ That was the
beginning of an agricultural export
trade that today includes virtually all
commodities," reports the govern-
ment.
The 84th edition of a series begun
in 1894 nol only focuses on U.S, agri-
culture, but closely examines the pol-
icies and activities of other counlries,
critically evaluating production and
tradepracfices in many areas,
including tobacco. It offers varying
--and sometimes contradiclory--
views on where agriculture may be
heading in the next two decades.
"U.S. Agriculture In A Global Econ-
omy" is a critical worldwide look at
agriculture for economists, teachers,
students, farmers, agribusioessmen
and decision makers--here and
abroad--and is available for
from the Superintendent of Docu-
ments, U.S. Government Printing
Office, Washington, D.C. 20402. The
order number is 001-000-04452-4. [~l
AMA~Continued from Page I)
cies, American Advertising
Federation, the Association of Na-
tional Advertisers, West Coast Black
Publishers Association, Magazine
Publishers Association, American
Newspaper Publishers Association
and Advertising Photographers Asso-
ciation of New York.
Within days of the AMA vote, a To-
bacco Institute spokesman was "
asked to take on A[',L~ chairman Wil-
liam W. Hotchkiss in opposite col-
umns in ~.~_.A TODAY
Dr. Hotchkiss claimed a ban
"would not strike at the core of the
First AmendmenL"
Replied The Institute: °People are
unlikely to start consulting their fam-
ily doctors for l~al advice in the
wake of the Amexican l'Jedieal Asso-
ciation's coli for censorship of to-
bacco adverfislr~Y
At The Key West Cigar Factory Museum
KEYWEST, FLA. Tourists stroll-
ing the old quarter of this his-
toric nautical town amble down
a small passage with the fanciful
name "Pirates Alley" to enter the 19th
Century.
Here. inside a doorway guarded by
a throng of the island's famous stray
cats, artisans pursue the ancient and
honorable eralt of the handrofied ci-
gar. The Key West Cigar Factory,
which opened its doors more than a
century ago, continues its tradition
today from a small shop which
serves as a combined museum, fac-
tory and retail outlet.
The original factory, located just
down the street, closed 23 years ago
and the new store opened shortly
afterward. Eleanor Welsh, owner of
the factory for nearly a quarter-
century, helps customers choose
from the wide variety of cigars pro-
duced in-house.
Meanwhile, the small crew works
with lightning speed to bind the aro-
matic tobacco leaf into first-rate ci-
gars. The original molds, tables and
cutters from the larger factory still
work admirably while easily quali-
fying as antiques.
All of the workers at the Key West
Cigar Factory are Cuban-Americans,
although in bygone days the craft
was dominated by "Bahamian con-
chs'--the slang name for original
residents of the Keys.
Some workers were drawn into ci-
gar manufacturing by family tradi-
tion. Employee Antonio Barcelo's
mother worked in the original factory
until age 93 and was known as the
"oldest stripper in Key West" because
her duties included preparing, or
stripping, the tobacco for rolling.
The shop still uses the apprentice
system, where head cigar maker
Rene Treto supervises the work of
trainees Norton Salts and Phifiipe
Suarez. Despite the small staff, an av-
erage of 1,000 cigars are produced
daily and Welsh plans to enlarge the
operation.
All of the leaf used in the factory's
• .igars comes from H~,ana seed, im-
ported from Brazil, Honduras, Co-
ombia, Mexico and the islands
around Cuba. The cigars are
w~apped in shade-grown tobacco
from Connecticut and Cameroon,
Mrica. Walsh orders small quantities
of each leaf type, ensuring quality,
freshness and variety.
Welsh, a Connecticut native,
moved to Key West as a young
widow, attracted by the historical na-
ture of the cigar industry. She terms
her work "a hobby as well as a busi-
ness" and views the collection of to-
bacco memorabilia as a natural ex-
tension of her calling.
She is quick with cigar lore, too,
including the use of "readars".--em-
ployees who read to their co-workers
from English and Spanish newspa-
pers and classic books, a form of en-
tertainment and educational en-
hancement common before radio,
television and the phonograph were
invented. In today's cigar culture, of
course, the reader hasgb/en way [o
the ubiquitous radio, Welsh notes
with some regret.
About a third of the factory's busi-
ness comes from mail order opera-
tions, says Walsh. A dozen different
long filler cigars are offered through
the store's flyers, including the
"Churchill" and "El Hemingwa~,
named in honor of Key West's most
famous resident of the '40s and 'SOs.
Tourists help the mail order trade
prosper, keeping their memories of
Key West and its splendid cigars alive
over the non-tourist seasons. For
both cigar lovers and history buffs,
the Key West Cigar Factory represents
the old-time tobacco culture going
strong in 1986.
For mail order information, write to
The Key West Cigar Factor£, Pirates
Alley, Key West, Fla. 33040.
The Bgtlsh-American Tobacco Company of Hong Kong has produced one of the world's
most beautifld calendara, a celebration of young Chinese artists and their work
through ~he Rong Kong AHs Center. It is produccd vdth care, lushly captudngthe
brush strokes and nuances of several promising young talents, including He De-hua,
Hu Cheng-shl, Wang Chaun and others. The full-color, poster-slze calendar is available
for $I0 from Brltish-American Tobacco, Z Heung Ylp Roadp Abe~leen, Hong Kong.
Doctor's Goal:
AMA resolutions include recommen-
dations to:
• ban all advertising of cigarettes,
including newspaper and magazine
ads, and billboards.
• ban vending machine sales of
cigarettes, and forbid display mate-
rial at point-of-sale locations, such as
pipe and tobacco shops, news-
stands, convenience stores and
elsewhere.
• prohibit tobacco company spon-
sorship of concerts, sports, artistic,
cultural and other public entertain-
ments.
• require mandatory health warn-
ing labels on smokeless tobacco
products.
~, prohthit tobacco concerns from
awarding scholarships and other de-
nations to public works, arts, cultural
and cMc causes.
• forbid movie makers from dis-
~laying tobacco products and from
epicting smoking in films.
• ban product publicity such as
sky writing or balloon displays.
• forbid free samples to adult
smokers, and disallow clothing, hats.
t-shh'ts and other wearing apparel
products from bearing the ne_,-ae or
logo cf d~arette brands.
T!53361682

Tobacco Fields
Rotate with
Broccoli ---
By Andrew R. Keegan
SOUTHSIDE, VA.--fieorge Gor-
don grows flue-cured leaf on
the same farmland his grand-
father bought more than 50 years
ago. He follows the same seasonal
rhythms that tobacco farmers have al-
ways observed, from the sowing of
seed in spring to the calling of the
auctioneer in autumn.
Yet time has not stood still in
Southside.
A computer now sits to the left of
Gordon's desk. His conversation is
peppered with terms like "profit mar-
gin"and "market window." He is as
lamiliar with the labyrinthine detail of
government allotment and price sup-
port systems as he is with planting
dates and quality grades of tobacco.
And since 1982, George Gordon
has raised a crop of lallbroccoli in
addition to his regular acreage of
golden leaf.
"Five years ago I would have been
laughed out of the county," says
Gordon.
But as a result of a study eort-
ducted by the U.S. Department of
Agriculture, and co-ordinated by the
Co-Operative Extension Service and
Virginia Polytechnic Institute, fall
broccoli is thought to be one of the
best crops to supplement the in-
comes of Virginia~ tobacco-belt
farmers. The government experls see
a potential market from Philadelphia
to Savannah for the stuff, with
cheaper transportation costs to get it
to consumers' dining room tables in-
stead of from far away Texas,
California and Florida growers.
And nobody is laughing.
Like George Gordon, Larry
McPetexs was also bum and raised
on a tobacco farm, and the Halifax
County Extension Agent shares Gor-
don's enthusiasm for broccoli. He ex-
plains that aher considering 2"/crop
p~ssib;,tit[~ for the Southside area,
the USDA suggested fall broccoli be-
ca~e it is we)l suited to local
ing conditions, and require~ much of
th~ same equipment aIre~dy v.se4
tebacco
For example, row-cropping ma-
chinery and irrigation systems can be
easily adapted/or broccoli use. Fall
broccoli is also harvested after to-
bacco-when the labor force is not
being used at 100 percent capacity.
And it provides a hlgh net return per
acre, though far less than leaf,
Despite these favorable arguments,
though, McPeters admits that some
Southside farmers are still on the
fence about growing vegetables and
are cautious about the Southside Pro-
ducers Co-Operative that was set up
to market them.
However, McPelers believes that
the construction of a $500,000 cool-
ing and packing facility lot produce
will convince those farmers who
are still hesitant about the enterprise
to at least investigate the economics
of using their labor and land year-
round.
"There's really only one way to
convince a tobacco farmer," says the
county agent, "and that's with
economics:'
George Gordon agrees. As the trea-
surer of the Producers Co-Operative,
which encompasses eight Virginia
and two North Carolina counties, he
believes that the new facility is essen-
lial for showing other area farmers
that supplemental-income crops are
a workable concept.
"We need a marketing organization
more than we need a crop," says
Gordon.
Consumer enthusiasm is already
high for broccoli, he says, while the
207 acres of broccoli produced last
year in the Southside area severely
taxed the marketing abilities of the
existing co-op. With the new facility
in place, however, the co-op antici-
pates continued expansion and
hopes to become a primary supplier
o! fall broccoli to one third of East
Coast America.
"We're at the poinl right now where
we either stagnate or grmv. And we've
cah.osen to grin," he explains.
Nor is ~o',,,ing produce to supple-
ment tobacco income an enlkely
new concept in H~lifa~x Ccunb; For
cr:er 40 years, tobacco refiners in Tur-
b~dlle--wh~ch is blessed wzth a
"rich first-terrace river bed soil," says
Gordon--have been growing can-
taloups as a supplemental-income
crop. Those are "some of the sweet-
est cantaloups in the world," he says,
and the demand for them is wide-
spread. There's even an annual
melon harvest lestival every August.
Though not connected with the
"lhrbeville cantaloupgrowers, Gordon
says that the Southside Co-Operative
is also looking into melons--bush
varieties--as another possible sup-
plemental crop. Other co-op pro ects
under consideration include develop-
ment ol a Vidalia-type sweet onion, a
winter cabbage that could be stored
in the new cooling facility until mid-
winter when market prices peak, and
/.
George and Anne fiordon on their
tobaccolbroc¢oll latin.
hydro-cooled sweet corn that could
be sold to supermarket chains.
The flexibility that George Gordon
brings to his co-operative work re-
flects more than 20 years of business
experience. When he graduated from
the Virginia Pol.'Rechnie Institute and
returned to Halifax Count); he was
determined that his tobacco workers
should have year-round empl~'ment.
He points out that even if his nine-
month tebacco operation could gen-
erate enough money lot hks family to
live on--an increaskagly st~cky ques-
r~cu[tural program, wild f:uctua~[or~
in the balance of trade and the sky-
rocketing U.S. dollar~his workers
would still be forced into unemploy-
ment three months out ot everyyear
without other projects to keep them
busy.
"You have to have labor and unless
you want to rely strictly on migratory
labor, your employees have to have a
year-rouod income, too," he says. So
in addition to his tobacco farm, he
began a greenhouse enterprise two
decades ago that now grows over two
apd a half million plugs o! bedding
plants for spring sale, as well as
keeping his workforce employed
throughout the entire winter.
The greenhouses are heated in
winter by a hot-water furnace that
bums waste pulp hardwood that Gor-
don buys from nearby lumber yards
at 20 percent of the cost of oil or
propane. Hot water reaches each
greenhouse via a gravity-feed system,
and is circulated within each by indi-
vidual half-horse.power pumps. The
furnace is also used to help the flue-
curing process after the tobacco
harvest.
Gordon believes that adaptability
and creativity are key to successful
tobacco farming.
"I think the day when we had the
luxury of working eight or nine
months of the year and taking off the
rest is gone. I iust don't think our
economy is going to allow us to do
Ihat," he says,
However, even as he looks for ways
to change, George Gordon also ex-
presses great faith in the strength of
Southside's number one enterprise--
the growing of flue-cured tobacco.
And although he acknowledges that
change is sure to come in that field,
too, he retains his optimism, noting
that for most farmers in Southside to-
bacco remains the number one cash
crop year after year,
"Nobody is going to let that lall
away:' he sa)~, "and as long as peo-
ple have some land to till, tobacco
will be grown."
Along with a leo,' ceres of broccoli
in Southsid~
To find ~uI more about supplemen-
tal-income crops for tobacco fam~ers,
contact the nearest counr.¢ e.xlenMon
sen:ice agenL ~
T153361683

F.~ZRF.~2£ \:,L--"The problera ~
~" Gray R~h~on obs~
scaly, "not cig~e~te smok~"
He sp~ ~f ~e s~led "sick
Building ~drome~buEdings
where the wor~orea ~enc~
ahno~ally high indd~c~ of colds,
sore ~roa~. dg" eye, h~da~
and firedn~s, inf~fions and o~er
r~pirato~ problems~and the mis-
placed notion ~at cigarette smoke is
to be blamed.
"In fact;' Robertson quietly insists,
"~1 o[ the government res~r~ to
date here and overseas an 'sick
buildings' and tobacco smoke, all ~he
p~ate sector findings and our own
~efience with office buildings
a~oss the United Stat~. throughout
Europe and in ~ia~aH o[ the
rese~ch points to lack of hygiene as
Ihe ove~hdming cause of the dis-
comfo~ ~d slyness among ~e
unfortunate workers in thee build-
ings)'
Robertsoo is concerned because
Gray
Roherlson
he's the president of ACVA Atlantic,
Inc., a consulting firm specializing in
indoor air quality and its impact on
worker health and safely. ACVA's cus-
tomers include big name buildings
housing several Federal agencies,
hospitals, banks and insurance com-
panies in major office buildings
around the country, and even news-
pa ors.
~eadquartered here since 1981, the
firm pioneered the study of internal
pollution problems of industrial and
commercial plants and offices in
Europe, melding the talents of air
conditioning engineers, microbiolo-
gists and chemists, three disciplines
practically never focused on indoor
air quality issues.
"The fascinating thing we discov-
ered;' recalls the British-born Robert-
son, "is the one single common
denominator of the so-called 'sick
building'--it is always air condi-
tioned."
Today, of course, most Americans
view air conditioning as an ordinary
utility, a common necessity on par
with indoor plumbing, if slightly
more exotic. But it was only in the
late 1950s and early '60s that air con-
ditioning entered the lives of most
Americans, appearing first in office
buildings, shopping centers, restau-
rants and other public places, then in
homes and finally automobiles. So
common is the amenity today, there
are even amusement parks in the Sun
Bell with outdoor air conditioning for
AR.~r d~.
swaltering vis.~tors.
"%Vhat ~x~u have to understand
about air conditioning;' Roherlson
explains, "is that it provides a perfect
breeding ground for germs--an
enclosed space, constant tempera-
ture, humidity and food, which is the
dirt:'
Interestingly, the dirt is found in
ductwork that carries cool air
throughout the building. One large
hospital of 750,000 square feet, for
example, has an amazing 14 miles of
air conditioning tunnels. Germs, bac-
teria, fungi, molds and other
microbes find their way into these,
where, over time, they multiply out of
sight and out of mind in a system
that is typically never cleaned.
Where the germs come from is
equally amazing, according to
Roberlson, whose engineers have
found dead insects and birds, dead
rodents and even snakes in the ducts
of some inspected buildings. Rotting
leaves and vegetation and other
organic substances accumulate in
the ducts as well.
"You can have the best air condi-
tioning system in the world:'
observes Robertson, "but if the ducts
are thus polluted it can make the
entire building a dumping ground for
disease."
This is especially lrue in buildings
with improper maintenance of filters
fans and other indoor air conlrols,
according to Robertson, calling it a
distressingly common finding among
ACVA researchers inspecting the
heating/cooling systems of office
buildings around the country.
Moreover, with the energy crunch
of recent years designers are requir-
ing much tighter sealing around
doors and windows of most build-
ings--keeping out good fresh
air--and the air eondifioning/heating
is often shut off at night or over
weekends. When this happens, con-
densafion settles inside the duct-
work, creating reservoirs of spores
and microbes that flourish only to be
spread around when the unit is
turned back on. A frequent symptom
of this is the complaint of odors or
sickness on Monday mornings that
disappears through the week only to
reoccur the next week.
Another problem is that many
building operators mistakenly belleve
constant recirculation of indoor air is
better for inhabitants. Instead of
bringing in up to 25 percent fresh
outdoor air per hour, they recycle up
to 100 percent of the stale air already
in the building, a condition guaran-
teeing that any infectious germs,
allergenic dusts and spores are
carried from office to office, wilh
repeated outbreaks of apparent
"common colds" moving back and
forth throughout the building.
Where does this put tobacco
smoke?
It's true, he allows, that cigarette
smoke in an unventilated room can
eventually build up to the point of
discomfort for some people. "Eut if
that happens;' he explains, "it
doesn't mean you have a cigarette
smoke problem--it almost always
proves that you have a ventilation
and hygiene problem that no amount
of cigarette banning will cure.
"What I'm saying," he continues,
"is that if you ban smoking in such
an office, you only remove the visible
presence of cigarette smoke. You
probably think you\'e done the righl
thing. But the reality is that any office
building tkat has an air conditioning
system s~ weak or ineffectK'e that it
tan not remove ordinary dgarette
sme'::e--that ~tem almost certainly
contains invisibre Frob!arns in the
f~rm of organic vapors including for-
t
maldehyde and carbon monoxide;
miscellaneous fibers such as fiber-
glass and cotton dust; allergenic
dusls; bacteria; fungi and other
spores---all being pumped onto the
inhabitants daily)'
VChat's a person or building man-
ager to do if he or she suspects "sick
building syndrome?" Robertson is
asked.
"My advice is simple," he allows.
"Start with the building maintenance
craw, checking filters, air flow, fresh
air intake and all the rest. Many
newer huild.ha~s have perfectly
designed air conditioning systems,
but are lust run wrong.
"You ~t also turn to profes-
sional iavestig~!ors vzch as
that can evaluate indoor ah'. and,
most importantly, check the duct-
work. Today we can insert fiberopties
into ducts and actually see how
clean or dirty the~,, ere. If need be,
there are new techniques to clean the
ducts, putting an end to the circula-
tion of filth.
"Finally:' Robertson concludes,
"it's important to get everyone
involved in solving the problem, turn-
ing to :,'our public health officials, the
union, plant manager and so on.
Each of you can add something and
each can work for a remedy that will
ben~t evei,icne.
"Only remember," he cautions,
"cigarette smoke is seldom the
enemy. If it isn't cle,~ed a',vaF byy~ur
ventilation systems, it's a sign that
you have ohh~r serious pro~Iems." I~1
T153361684
