Tobacco Documents Online

whether the government rece~ly dropp'ed a Brooke Shields antismoking-ad campaign because of pressure from the tobacco industry,the Daffy News has learned. : ' • .... The American._L~ssoci~tion said yesterday that it had information indicating that the tobacco indl~stry had influcRced the government decision, A stall member of the subcommittee on over- sight and investi.~lafions, pa~t of the House Energy and Contrnerce Committ~.e~ co]ifirmed that next week thb cornmtttee will look, into th'~ recent decision by the Department of Health and Human Services.to .scuttle the campaign... "We are told the decision w.as made on the basis of the commercials being ineffective and we are. looking into all aspects of that decislon-making"- .process," the staff me~ber said. ]Both the department anal.the Tobacco Institute denied the allegations.~ "~: ~ .... :'" THE PUBLIC SERVIC]~ ban~'palgh~featuring the teenaged actress Shields has been picked up .by the American Liing Association. Rodale Press, publisher o~ .Prevention and other magazines, contributedalmoSt $60,000 yesterday te cover the cost of duplicating and distributing the print .. advei'tisements, TV commercials and posters,~ -. . " kills m&" she says,/~~s.~ie-says~'~ ffi~nR A House sube~mdttee •will investigate people who smoke are r~al losers." • The Department o~ Health and Human Services decided last month to sc'Tap tile ads alter $68,000 already had Seen invest~l in their production. A. department spokcsmau said.that Shields was cons-. idered an "inappropriate" antism~Ring spokesman" because of her portrayal 'of a young prostitute in. the movJe "Pret~ B~" and her suggestive- commerelais for Calvin~tn.-Jean~, -','..... .~ • -, ...The pCeside~t Of ~some Influence was brought £o bear on ~th.e department.- ~'. _', .- HE SAID~ "WE HAVE privyi~formation that . ~kes 11s feel the tobac~o.'indiis~xy had'strong input in this decision." He would not elaborate, -But Carl-Anderson, a Health and .Human Sex- . vices a~de, reportedly said that his chid objection to~ the ads--was-their nbgafivtsn~ ,They went beyond criticizing_so~@Xin~ to criticizing smokers,'.. he said. Anderson formerly worked for Sen. Jesse Helms of North Carohrm,...where tobac.co major industry, . - ." .-.;:';.~.. • ". -.., ~_- • Laur~ Genero, a department. Spokesman, ~alled the char~es ~tot~lly false and completely withottt - .__ .. - ,<~. \,_ . ... ~... ' ,~,:,,;~;;;~ -'-",{~.~. "ac~"'w~rd"¢anne~ she. "s,ztd,.Ei for the~T~acco Ins.tRuth, said he was unaware of. "any in"~u~'~ exerthd by the in. dustry.. ..... • ~ SHIELDSSAID THAT she was "hurff by the:: decisionto ~ her ad~ adding that she thought" :th~ t~bacco tndustw must have had something to~ do with it because theh" business would be hurt.." =I tcied eigarets when I was 9 but I didn't like. the ~eal or the taste," said .Shields, who often has • quipped privately tli~t she never gave smoking • c~ance to stunt her grf)wth. She's 5-¢eet-10. .- • TI0528004.5