NYSA TI Single-Page 1
Brand report 58: Cigarettes
Abstract
The smoke on the horizon for" the ciga- warnings on their packages and in their rette indfistry isn't rising any longer, print advertising; . ,~ "." :'i!::: "." It n6w trails tiff on a long, flat .~ Were driven by competifi~/e pres:: • plateau.
Fields
- Named Organization
- Philip Morris & Co. Ltd. (Cigarette manufacturer, incorporated in U.S. in 1902)Philip Morris & Co. Ltd.., was incorporated in New York in April of 1902; half the shares were held by the parent company in London, and the balance by its U.S. distributor and his American associate. Its overall sales in 1903, its first full year of U.S. operation, were a modest seven million cigarettes. Among the brand offered, besides Philip Morris, were Blues, Cambridge, Derby, and a ladies favorite name for the London street where the home companies factory was located - Marlborough.
- R.J. Reynolds Corporation (second tier subsidiary of RJR Industries)
- Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue).- University of Pennsylvania
- R.J. Reynolds Corporation (second tier subsidiary of RJR Industries)
- Named Person
- Lights, Golden
- Max, John
- Type
- Article
- Date Loaded
- 16 Mar 2005
- Author
- Marketing and Media Decisions
- Box
- 0622
Document Images
. Brand report 58:
:,..' ~"~;- :. -.
• ";:' "~*,'" :L'.'.;: " ' " • " . • ;" • ......... : •
"" "t ". ;.":':." '" "" " "" ~'~ "'*" " ~"';"'~;" "~'~ .....
• . ;;,~..~:,..:... ~ ...... :
-A flattening of cigarette aonsumption hasn't stopped
the introduction of new bra~ds and extensions.
Cigarette marketers are wrestling to win share in lhe
expanding low tar segment. But thai growth comes al
the exp~nse of their full flavor brands. Meanwhile,
media expenditures continue to climb as
promises to be the first $1 billion ad year. "-
~.,
i '
The smoke on the horizon for" the ciga- warnings on their packages and in their
rette indfistry isn't rising any longer, print advertising; . ,~ "." :'i!::: "."
It n6w trails tiff on a long, flat .~ Were driven by competifi~/e pres::
• plateau. That's how crystal ball gazers sure" and public concern to develop to-
and augury readers depict the decade bacco processing techniques that m~de-
of the 1980's for the cigarett~ busi- "" cigar6ttes less .threatenin.g to health and
heSS. .- less flavorfd.
Getting to the top" of that marketing It was a difficult decade, and not all
platea.fi wasn't any easy matter. Ciga- the cigarette companies survived it.
rette makers had to survive a decade in The Liggett group barely remains in
which they~ . " the cigarette business after a sale of the
• Were forced by the Federal gov- domestic cigarette divi,~ion to C&O
eminent to abandon television as an Development Company came undone
advertising medium, at the last minute. "-
~ Were required to place health And the giants of the business took
Ti05280017
