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NYSA TI Multipage 2

W_here the Industry Now Stands A FACT FILE: TOBACCO AND HEALTH

Date: 11 Jan 1964
Length: 41 pages

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Abstract

On Janua..ry 11, 1964, the Surgeon General's Report was issued. This lengthy statistical document began a wave of concerted activity of antitobacco forces.

Fields

NYSA numbers
3050 B1793 03B
Named Organization
Adventist Church
American Cancer Society
American Dental Association
American Heart Association (Voluntary health organization that focuses on cardiac health)
Voluntary health organization that focuses on cardiac health and stroke. AHA occasionally teams with tobacco retailers to engage in promotions/fund-raisers (see http://www.smokefree.net/doc-alert/messages/247136.html and http://www.rawbw.com/~jpk/stand/Pictures.html).
American Medical Association (physicians group)
Professional trade group representing American physicians.
American Newspaper Publishers Association
American Public Health Association (Public health organization)
Professional organization for people working in public health
American Tobacco Company
Association of National Advertisers (Ad group)
Group of advertising entities nationwide.
Bellevue Hospital
Brown & Williamson Tobacco Corp.
Brown & Williamson Tobacco Corp.
California Medical Association
Committee on Interstate and Foreign Commerce
Council for Tobacco Research - USA (CTR) (Formerly Tobacco Industry Research Committee (TIRC))
Originally organized as the Tobacco Industry Research Committe(TIRC) in 1954, and renamed Council for Tobacco Research - USA, Inc. (CTR) in 1964.
*Department of Health, Education, and Welfare (HEW) (use United States Departmen (use @hew_dept)
Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
Federal Trade Commission (FTC)
Food and Drug Administration (FDA)
Institute of Psychiatry Maudsley Hospital
Jackson Memorial Laboratory
Liggett & Myers Inc. (Pioneer in the generic cigarette business)
Cigarette manufacturer; Pioneer in the generic cigarette business; L&M is the manufacturer of Chesterfield, Decade, Dorado, Duke of Durham in 1958, Eagle, Eve, L&M, Lark, Pyramid and Stride cigarettes
Mayo Clinic (Located in Rochester, Minnesota)
Has a nicotine dependence center; runs the smoking cessation program at the Mayo Clinic
McCann-Erickson, Inc. (Advertising firm used by RJR)
Memorial Hospital
Mercy Hospital (Pittsburgh)
National Education Association (NEA)
National Interagency Council on Smoking and Health
National Library of Medicine
National Tuberculosis Association
Philip Morris & Co. Ltd. (Cigarette manufacturer, incorporated in U.S. in 1902)
Philip Morris & Co. Ltd.., was incorporated in New York in April of 1902; half the shares were held by the parent company in London, and the balance by its U.S. distributor and his American associate. Its overall sales in 1903, its first full year of U.S. operation, were a modest seven million cigarettes. Among the brand offered, besides Philip Morris, were Blues, Cambridge, Derby, and a ladies favorite name for the London street where the home companies factory was located - Marlborough.
R.J. Reynolds Tobacco Co. (Cigarette manufacturer (Camel, Winston, Doral))
Cigarette manufacturer (Camel, Winston, Doral)
Roswell Park Memorial Institute
Royal College of Physicians (Monitors the quality of Canadian/U.K. medical education)
*Scientific Advisory Board (SAB) (Only use SAB with name of specific org.)
Senate
State Department
United States Tobacco Company (Producers of Copenhagen/Skoal chewing tobacco)
Producers of chewing tobacco
University of South Carolina
University of Tennessee
Virginia Medical Monthly (scientific periodical)
Washington University in St. Louis
Yale University
Named Person
Berkson, Joseph, M.D. (CTR Special Projects, Biostatistician, Mayo Clinic)
Wrote articles and letter expressing doubt that there was any real connection between cigarette smoking and cancer.
Blatnik, John A. (Representative (D - Minnesota), subcommittee chairman)
Bolling, Richard
Burford, Thomas H., M.D. (Thoracic/Cardiovascual Surgeon, Washington U, Industry Exper)
Carlile, Thomas, M.D. (ACS, Radiologist, Mason Clinic)
Carr, Duane, M.D. (Thoracic Surgeon, U of Tenn, Industry Expert)
Clark, Joseph S.
Diehl, Harold S.
Douglas, Paul H.
Finch, Edwin P. (BW Pres; TI Exec. Comm.)
Finch was President of Brown & Williamson in 1963.
Foote, Emerson (Ad exec.; Promoted Lucky Strikes in 1930s)
Guthrie, Eugene H.
Hicks, Carl T.
Horn, Daniel (Dir., U.S. Nat'l Clearinghouse for Smoking & Health, c. 1968)
Born: 28 May 1916, d. October 7, 1992 Frenchtown, NJ
Jackson, Roscoe B.
James, Walter
Lan, Hiram
Little, Clarence Cook, Sc.D. (CTR Scientific Director, 1954-1971)
Lynch, Kenneth Merrill, M.D. (CTR Scientific Advisory Board 1954-74)
Kenneth Lynch was on the CTR SAB from 1954-1974. (Source: NM Tobacco Companies Personnel List)
Macdonald, Ian (Clinical Professor of Surgery University of Southern Califor)
Moore, George
Moran, Thomas J.
Moss, John E.
Ochsner, Alton, M.D. (President, Ochsner Foundation, Early Anti-Tobacco Expert)
Plaintiff
Perrone, Joseph A.
Ran, Paul
Rappaport, Israel
Royster, Fred S.
Sterling, Theodor D., PhD (Industry Consultant, Statistician Applied Mathematics)
Theodor Sterling was a statistician with Simon Fraser University, Canada. He is listed as a consulting scientist for the tobacco industry in 1988 memo PM 2023034933/4946 from Andrew Whist to R. Murray. Sterling presented the industry's poibnt of view at indoor air symposia in Tokyo, 1987 and in the U.K. in 1988. Industry Consultant and CTR Special Project recipient.
Terry, Luther L. M.D. (Surgeon General, 61-65, U of Pennsylvania, Anti-Tobacco Expe)
Luther Terry was former Surgeon General of the United States Public Health Service from 1961 to 1965. Terry was emeritus professor of Research Medicine at the University of Pennsylvania School of Medicine in 1984 (E. Whelan 1984).
Warthen, Harry J.
Wolffe, Joseph
Date Loaded
27 Jan 2005
Box
0728. Smoking: Constitutional factors - anti-smoking orgs.
Folder
Smoking: Benefits 3/1981
Division
Library

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W~here the Industry Now Stands A FACT FILE: TOBACCO AND HEALTH On Janua..ry 11, 1964, the Surgeon General's Report was issued. This lengthy statistical document began a wave of concerted activity of anti- tobacco forces. On April 27, 1964_, as evidence of responsible atti~:ude and action, the major tobacco companies adopted a voluntary Cigarette Advertising Code, with the effective date of January 1, 1965. " The Code, with an absolutely free and impartial administrator, prohibits health claims and direct appeal to young people. Violation of the Code carries a $100, 000 fine. On July 13, 1964, announcement came of the formation of the National Interagency Council on Smoking and Health, later to be headed by Emerson Foote~ading the list of national agencies and organizations are the United^l~ublic Health Service and the American Cancer Society. They are joined by sixteen other prominent groups in the fields of health and education, all with the avowed purpose "to develop and implement plans and programs aimed at combating smoking as a health hazard. " Signifi- cantly, the American Medical Association, which h~s not officially adopted the Surgeon General's Report, refused to accept the Council's invitation to become a member. Serving as the principal communica- tion medium for the Council is the National Clearinghouse on Smoking and Health, a unit of the U.S. Public Health Service, and rec~nt re- cipient of a $2, 000, 000 appropriation from Congress. TI05430008
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On July 13, 1965, after hearings by the Commerce Committees of both Houses of Congress, legislation was enacted which will require a caution notice on all cigarettes manufactured, imported, or packaged for sale or distribution within the United States after December 31, 1965. On July 27~ 1965, this statute was signed into law by the President. Eight Congressmen, in a letter to Pr6sident Johnson, had urged a veto of the bill on the grounds that it "protects only the cigarette industry. " Signing the letter were Senators Gayl.ord Nelson of Wisconsin, Paul H. Douglas of Illinois, Joseph S. Clark of Pennsylvania, and Robert Fo Kennedy of New York; and Representatives John A. Blatnik of Minnesota, Richard Bolling of Missouri, John E. Moss of California,. and Morris K. Udall of Arizona. This measure pre-empts all other Federal, state, or local authority in requiring a statement relati-ng to smoking or health, other than the caution notice specified by the enacted law, on any cigarette package. Further, the law provides that: "No statement relating to smoking and health shall be required in the advertising of any cigarettes, the packages of which are labeled in conformity with the provisions of this Act. " Finally, the law requires the Secretar~ of Health, Education and Welfare to submit a report to Congress within 18 months after January 1, 1966, and annually thereafter, concerning "(A) current information on the health consequences of smoking and (B) such recommendations for legislation as he may deem appropriate. " The Federal Trade Commission is also required to. submit such periodic reports concerning "(A) the effectiveness of cigarette labeling, (B) current practices and methods of cigarette advertising and promotion, and (C) such recommendations for legislation as it may deem appropriate. " Thus, the situation has become very complex. Anyone concerned with the tobacco industry should be fully acquainted with the many facets and main facts of the situation. In the following sections, we have attempted to delineat.e..~..1 important areas: the forces of opposition, our real and tential strengths, expected difficulties, and possible....opportunities in the crucial period ahead: December, 1965 T105430009
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SECTION I: SOME PERTINENT ~UESTIONS • . . AND TIMELY ANSWERS T1054.30010
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Question: What does the Tobacco Industry mean to the American Economy? Answer: It is a tremendous econom~force whose magnitude is little appre- ciated and understood. (See Section H. ) Question: Why did the Tobacco Industry adopt a Cigarette Advertising Code? Answer: This was a voluntary action on the part of the nine leading ciga- rette manufachlrers on April 27, 1964, approximately four months after the S_urgeon _General's Report was issued. The purpose was to establish uniform standards for cigarette advertising and to set up a means for ascer- taining compliance. Evidence of the manufacturerst spirit of responsibility and good faith has been demonstrated by strict adherence by all members to the letter of the Coders provisions. (See Section IH. ) .Question: Did the~ Tobacco Industry want a caution notice on cigarette packages? Answer: The InduStry did not want the caution notice. We do not believe it is necessary either on cigarette packages or in advertising. But if a warning is unavoidable, we prefer to have it by congressional statute which pre-empts the field--one that is uniform with all manufacturers and phrased in a fair and factual manner. A warning in adve.rtising would be punitive in nature, and the Industry is unalterably opposed to such a warning. (See Section IV. ) Question: Does the Federal Trade Commission pose a threat to the Industry? Answer: The agency has shown every indication of its intention to impose regulations on cigarette advertising which the Industry believes to be un- warranted. Leaders of the Industry have displayed their determination to resist the FTC h~reat. (See Section IV. ) • Question: Have the findings of the l~Blue Ribbon Committee~ of the Surgeon General found unanimous, acceptance in the scientific and medical community? T1054-30011
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Answer: Not by any means. Before Congress, some 32 statements questioning the case against cigarettes were made by physicians and scientists. Numerous other highly reputable authorities have also challenged the statistical assumptions of the Surgeon General's Report. The case against cigarettes is far from having unanimous acceptance. (See Sections IV and VHI. ) ~uestion: What are the forces against tobacco? Answer: At no time in history has there been a greater concerted effor~ against tobacco. The enemies are highly organized and resolute in the "information and education" campaign to discourage smoking, restrict advertising, and destroy the Industry. (See Section V. ) ~uestion: Is only the cigarette .industry being attacked? Answer: "From now on," B&W President Edwin P. Finch has said, "it is a question ofsurvlval of the whole--of tobacco itself. " The entire tobacco business-.l-not just cigarettes--is at risk and danger. (See Section V.) Question: Who are the enemies? Answer: The most formidable enemy is the National Interagency Council on Smoking and Health. It is composed of 18 government agencies and national organizations whose avowed purpose is "to develop and implement effective plans and programs aimed at combating smoking as a health hazard. " And there are other groups with the same determination. (See Section V. ) Qiestion: What is the Industry doing to protect its interests against these attacks ? ' Answer: First of all, it is acting responsibly by recognizing: (1) that all the facts are not in and the real truth must be found; (~-) that there is a common danger to all segments of the Industry; (3) that there must be unity of purpose and effort; and (4) that the baFale is not over--that it has just begun! (See Sections VI and VII. ) T105430012
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Question: What has the response been within the Industry? Answer: The leadership of growers, warehousemen, and others have joined with the manufacturers in meeting the common threat. What is needed now is the individual support of all who gain their livelihood from tobacco.(See Section VI. ) Q~estion: What are the facts about smoking and health? Answer: The "true" facts are still being sought. So far only statistical correlations have "established" a link between smoking and cancer. What is needed is more clinical and experimental research into the complex cause-and-effect problem. (See Section VII. ) Question: Look at the record sales of cigarettes. Is there really a "prob- lem" ? Answer: We may :well be in the lull before a big new storm. " We don't know what the public's reaction will be to the labeling on cigarette packages. But we can certainly anticipate a tremendous increase in acti.vity by the anti- tobacco forces, particularly those within the Interagency Council on Tobacco and Health. They can be expected to point to the labeling as official govern- ment recognition of the dangers of smoking. The "educational" campaigns have already shown signs of this approach, and the Council is vigorous pur- suing the establishment of "anti-smoking clinics" throughout the country. As already mentioned, there is the Federal Trade Commission's continued desire to impose warnings on cigarette advertising. It is privileged to rec- ommend to Congress such legislation as it may deem appropriate within 18 months after the cigarette labeling goes into effect on January 1, 1966. The same is true of the Secretary of Health, Education and Welfare. No, ..th,e battle is not over. It has just begun! T105430013
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SECTION II WHAT THE TOBACCO INDUSTRY MEANS TO AMERICAN ECONOMY . . . A Vital Force Threatened T105430014
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A VITAL INDUSTRY AND ECONOMIC FORCE: In 1964, around 70 million Americans, more than half the adult population including overseas armed forces, bought: over 511 billion cigarettes, above any previous year except 1963. more than 9.1 billion cigars, up 1.8 billion over 1963. about 84 million pounds of smoking tobacco, up 13 million pounds. nearly 66.2 million pounds of .chewing tobacco, up 1.4 million pounds. over 31.4 million pounds of snuff. Tobacco users spent $8.1 billion in 1964 for tobacco.products. Of this, over $3. 3 billion went directly to federal, state, and local governments in excise taxes ($2.1 billion to federal, $1.1 billion to state and local govern- ments). Tobacco ;products pass across sales counters more frequently than anything else--except money. , Here are some more facts about the agriculture, the manufacture, distribution, taxation and the costs of services of the tobacco industry. FARMING TOBACCO GROWERS: Tobacco is grown in 9.1 of our nation's states by some 750, 000 farm families, averaging 3 to 4 workers to a family. In 1964, 503, 733 farms harvested 1,077,800 acres of tobacco. MAJOR CROP: Tobacco is the fifth largest cash crop in the country following cotton, wheat, corn and soybeans, and ranks third in agricultural, exports. FARMER'S INCONI]~: Farmers received $1.4 billion for the sales of tobacco crops, representing 8.3 percent of the total for all crops in the United States. The income from tobacco crops of the major states in 1964 was: TI05430015
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North Carolina $558 million Virginia $98 million Kentucky $349 million Georgia $76 million South Carolina $ 93 million Tennessee $93 million Other tobacco producing states include: Alabama, Connecti- cut, Florida, Indiana, Louisiana, Maryland, Mass.achuse~s, Missouri, Ohio, Pennsylvania, West Virginia, Wisconsin, and to a minor extent: Kansas, Minnesota and New York. FACTORIES: EMPLOY- MENT AND WAGES: ASSE TS AND STOCK- HOLDERS: NUMBER OF BUSINESSES: FARMER'S EXPENSE: MANUFACTURING About 550 toba~c0 products factories~ large and small, operate in 30 states. Cigarette production in 1964 exceeded 541 billion cigarettes (including exports). North Carolina leads in cigarette production, followed by Virginia and Kentucky. Tobacco manufacturers directly employ approximately 100, 000 men and women. In 1961 {the latest available figure) employees of U.S. tobacco manufacturers re- ceived $379 million in wages. The net assets of publicly-held tobacco companies total over $3 billion and there are over 300, 000 stockholders of record of tobacco stocks. About 1.5 million businesses share in the tobacco trade supplying equipment, materials, transportation and distrib- uting and merchandising services. Tobacco farmers paid about $155 million for hired labor and about half a billion dollars for other expenses such as: $45 million for fertilizer and lime • $8 million for tobacco plant bed cloth $2.5 million for twine used in tying tobacco * $1.5 million for ~obacco seed • $2.5 million for plastic covers used in plant beds T105430016
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OTHER SERVICES & SUPPLIES: In addition to the amounts paid for tobacco, wages, ma- chinery, precision instruments, electronic equipment, wooden hogsheads and cases used for shipping, the tobacco industry spent: $ $25 million for cigarette paper # $79 million for transportation, mostly by truck And annually uses: $ over 40 million pounds of moisture-proof cellophane $ more than 71 million pounds of aluminum foil $ nearly 27 billion printed packs and 2.7 billion cartons SALERS: RE TAILE RS: EXPORTS: EXPENDI- TURE: DISTRIBUTION Over 4, 500 independent wholesalers handle the distribution of tobacco products, buying them directly from the manu- facturer. Tobacco products are sold by more than 1.5 million outlets in the United States, .including thousands of small retailers. Over 28 percent of the tobacco leaf sold in free world mar- kets in 1964 came from the U. S. --some 510 million pounds, up 5 million pounds from 1963: the total was valued at $413 million, up 270 from 1963 and the highest on record. In addition, the U.S. continued to be the world's leading exporter of cigarettes--25.1 billion in 1964, valued at over $114 million, compared with $68 million 7 years ago. In 1964 the total consumer expenditure for tobacco products was $8.1 bi]/ion. More than $7.1 billion of the total expend- iture was for cigarettes, up some $312 million over 1962. TOTAL EXCISE TA~S: TAXES Federal, state and local excise taxes on tobacco products in 1964 yielded $3. 3 billion, nearly 3 times the amount re- ceived by tobacco farmers for their crop. Over 98 percent of this came from excises on cigarettes. The Federal Government received $2;069,000, 000, states $1,196, 000, and local governments $64, 0000 000. T105430017

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