Tobacco Documents Online

M sie Tobacco Med a LEXINGTON. Ky.- ira blassie ~,as in the middle' of his "['V show in J~ncxary 196~ when the nelwork interrupted with a bulletin. The next ~everal minutes featured a reporter's broadcast from Washington. D.C.. on the just-released Surgeon General's report on smoking and health. "Well.'" said Massic. when the cam. eras came back on in his Lexington studio. "That's one man's opinion." Ira Massie-make that "'Mr. To- bacco?" for that is how he is known throughout the section of this nation which grows burley-is one of tobac- co's foremost advocates. "'Our tobacco is unequaled in the C obacco "People tmiver~ity, then made his monum~tal decis{on to try through the mass media to reach more tobacco farmers than he could through his extension a~ent position, In 1953. at age 34. the personable Massie made his tint tobacco report, a pioneer effort, on a tiny Kentucky radio station. (He has yet tomi~ a single one of these Wednesday morning shows.I world." he says. "'Sixty million people enjoy smoking. We ought to tell that story, in a more effective way. • "We should start an offensive pro- gram like you've never seen before." Massie says. "'You can't go on a good defense and still win a war," "'Tonacco has treated us well formore than 10~ years." says Massle. "We don't think anyone can take it away from us. But we could be destroyed in this decade. • "We better get our say in while there is time to sa) it." Massi¢ emphasizes. Ira Massie -- Kenuw~,'s "'Mr. Tobacco"- .,ants the ind.st~, to spread the word that Americu's tobacco is best. Massie is u familiar TV personuli~, in the l~trts of the coumo',,,,rowing burley tobacco. By P. J. Hoff~tmm Justice Oliver Wendell Holmes. the Munificent Yankee. once sued: "'If a law makes you want to puke. then due process has been denied." That statement may make sensitive :,ouls crin..~. (They would prefer gurgi'tate.I Yet there still are some "'freak laws" on the books that will make you kinda ill. Scholars have traced such laws through ancient times. They usually ate born on the winds of movements hor- doting on hysteria. in the Middle Ages. laws provided for animals to be put on the rack to ex- act confessions of misconduct. France's Louis XIV was so carried a~ray by his po~er to lay down the law saying: behind the recurring and-smoking cru- sades in this nation has spawned some unusual laws. For instance: • It's illegal toofferabirdacigarette in Knoxville. Tenn. This is a relatively new law, part of some 50 rulescovcr. ing conduct in that city's parks. • In Kansas it's unlawful foracandi- date for public office to give away cigars on election day. • If you chew tobacco in Sault See. Seven years later he began his "IV career. "'We started with one black and white camera: used a Quonset hut as a Today." he says with satisfaction, have amobile unit sophisticated enough that the network rents it.'" Massie spreads tobacco information through such a myriad of'IV and radio Sl~ts and shows that an article co~ki be written just listing his schedule. SuFace it to say. few in hurley land interested in tob~tcco don't know Massie's ~ tachiood, pleasant face. -h's like you are a movie seat." he says. "1 can't go to a restaurant without someone stopping by the table, asking about the crop." His media schedule, which includes writing a monthly tobacco column for the 70.000-circulation Kentucky Farmer, would be enough of a career for most. But Massio also was for 27 years the extemi~n tobacco r4~ecialist at his alma mater. This year he became an agrono- mist with its College of Agriculture. a~ali~ e~e~ wi~ a~e dean's cial project. Ti531808C:~

J, ukebox Army -Fhcrc's a k~ or foofeo abeuz ~he tpJsion of s~king in public Non~ke~ ~ ~sive ~ut sistiag tha~ ~he~ ~ ~lowed msk ~s~t or ~ or whatever ~j~ ~lt~ by som~'s O.K., but I ~y the~ is a ~m sidi~s p~lem in ~r ~zy. It ~thin~ p~ticcd by smok¢~ ~ns~kc~ I've even ~n lizt~ old 1~ do But ~[nly it's done, in my ex~den~. by ~pl¢ u~cr 30. We ~1 ~w y~ ~n'z t~st them. ~ what is it? Playing a juke~x. For a queer they in~ct their wills We c~ld die ~ e~fly. ~ sore= c~s by choir. ~u~ shaue~ e~mms ~ther than lung c~r. At I~t, die ~r. T~ olher ~y a ~s~ker I w~ s~lches ma¢ches ~ and c[~ ~t o( ~le's h~ds. sauh~ ~ in a ~mu~t by playing thejuk~x. I ~k~ her wh~t ~t s~ h~ to do such a thin& S~ ~id. "~e~'s ~ law [ w~ her t~ t~ didn't to ~ a Jaw ~ns( smokJnE in public pl~es. A~ we no( entitled to sit in a public pbce wit~t ~ing fo~ m listen ~o d d¢~ening ~ition of "Eve~ Way Bul L~.'" by ~die ~ct? (I sw~ l didn't ~e t~l ~t~ i ~y: ~ WITH JUKE- BOXES AND ALL ~OSE WHO INTRUDE ON OUR LIV~ INSI~ING THAT ~EY HAVE A RIG~TO ASSAULT EARS[ to submit a bill in t~ ~xt ~s~n [o comml ~ juke~x-playi~. invile ~y ~ ~l ionia Jn my We ~ laws ~ ~id=li~s ~d, ~rh~ ~d m[ioml ~smen, to ~ t~ antics of~ w~ have ¢o~v¢~l~on. ~ Le~tum c~ ~S a Quiet [nd~r Noi~ Acz ~instjukc~xcs in public places. ~. ~aps. 30 of ~[ public p~ c~ ~ p~fed. And none ef ~¢ ei~. a futt 30 pec~nt. Aad si~s say- ing "Jokeboxing is ~ibit~d except G, ive No Qu:art,er al~ entrm~ces to a~y public p~c~. Wolker Mero'man poses a question for Brown & Williamson employee Bah Chambers ttt tt tob~u'¢'o semb~ur in ~n~is~'ille. Me,'man .'us recently nomad The Tobacco htstitttte's direrwr of rommtmicathmx, replurin¢ Connie Drttth. reMened #~ attend hi: school. A ~rmer bmmd¢'ast jo.raalist in the midwest. Mero'man joined TI in 1976. A Nevada ne.'spaper once called him the Kissin.t.er of Tobacewdom.'" tauraat a~l. by. hw,. the ~ ask: -~ ~ ~m ~ or have m ~ ~en to ~ ~ ph~ for ~adons. T~¢ ~d~t~d to forcing ~r music ~ills on ~yone wi~in e~t would ~ have ~o sit with t~ir own kind. ~ ~, of coup, ¢~ sit whoever they A~ why. why do ~juke~x junk- ~ a~ys p~fer ~ ki~ of m~ic fo~y w~ used in la~ ~n~ to drive m~ nu~? Mu~ in elevato~ is dislu~ing e~u~, bul it d~sn't ~me clo~ to a juk¢~x b~ng out "%he Soul Man." by the Blues Bm[~, or "'11:59" by BIo~i~ ~il~yo~A~gAo p~n m a ~e~ what S~m m~t by existenti~ism. ~'s the sm~ of a ~y ~ m~¢ to h[s ~d ~ during "'~ R~k Sh~bl~'" ~d s~ said sh£s ~ ~li~t~ m rake a dde in a Cm y~ i~ w~t w~ ~¢d ~ t~ Ihe~ cont~fions of ~1 John~n in ~e English pubs if ~ ~d ~ to com~m ~th the ~e~ music ~ "~ Fink a B~ Or t~ nu~ of wit ]~t at New Yo~'s Al~uin Ho=[ R~ T~, in~i¢~ by t~ likes of P~er a~ J~s ~u~r? We ~ver w~ld have ~ ~thy, ~Hblng a fe~ s~ of a B~y play ~ying: "S~ ~ ~ ~ut of ~dons f~ A m B." ~ ~ing ~r ~ epitaph: "'~ my dust." ~m ~ a f~ insi~ w~ mi~t bring up t~ ~t ~= ~ ~r Nothing Di~ B~, of which I ~ a playing in ~blic. Bm ~e ~t =m~ly we ~'t pl~y in public. Ev¢~o~ k~ws w~n ~d w~m ~ hem's to quiets, to ~h¢ nu~ur* ing of ~ c~ve~n ~d wit. Let the ~es f~l on tbejuk~. And a f~ ~v~ ~o~r su~s- tion: If y~ ~ play a juk¢~x for a qumer, why ~t Et ~le for ~y 50 cent? IN THIS ISSUE OF __ eC acco • Tobacco tn Cartoon= (Pa~ ~) • ~ T~es New/Old Tot~¢¢o Crop (Page 8) The Tol~cco Ob,wm, er 1875 [ Street. Nortrtwalt W~srfingto~. 0. C. 20006 TI53180864