NYSA Indexed
The Tobacco Observer
Abstract
Becmasc of the U. S. tobacco industry.. 2.052.000 An~ricans were employed [a.st year. earning 529.9 billion.
Fields
- Notes
TAN
- Box
- 8228
- Type
- Newsletter
- Named Person
- Ayres, Ed
- Barefoot, Pamela
- Buckley, James L.
- Califano, Joseph Anthony, Jr. (Sec. of U.S. Dept. of Health, Education, and Welfare)
Joseph Califano Jr. is the former secretary of Health, Education and Welfare (1977-1979), in Carter's administration (A 5/17/94; WP 4/3/85). He spoke against the tobacco industry on ABC's "Day One" program. He testified before the Waxman subcommittee on 5/17/94. He was an adviser to President Lyndon B. Johnson (AP 5/17/94). He was President of Columbia University's Center on Addiction and Substance Abuse, circa 1994 (AP 5/17/94).- Daniel, Beth
- Dodd, Christopher J.
- Dredge, C. Paul
- Friedman, Gary D.
- George, Prince
- Harris, Robert
- Holmes, Oliver Wendell Jr. (supreme court justice)
- Kelly, Jack D.
- Lacy, Paul E.
- Lightsey, James J.
- Massie, Ira
- Ramey, Richard
- Sass, Jon
- Sticht, J. Paul (President, Chairman and CEO of RJR Ind. between '72 and '84)
Defense- Toohey, William D., Jr.
- Winchell, Walter
- Young, Tom
- Barefoot, Pamela
- Named Organization
- American Association of Advertising Agencies
- American Heart Journal (scientific periodical)
- Army
- ASH (Action on Smoking and Health)
Action on Smoking and Health- Boy Scouts of America
- Brown & Williamson Tobacco Corporation (B&W)
Subsidiary of BAT U.S., located in Louisville, KY.- CBS (Columbia Broadcasting System)
- Chamber of Commerce
- Civil Aeronautics Board (Ruled on smoking in U.S. airplanes)
- Commonwealth Fund
- *Department of Health, Education, and Welfare (HEW) (use United States Departmen (use @hew_dept)
- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.- Federal Trade Commission (FTC)
- Philip Morris & Co. Ltd. (Cigarette manufacturer, incorporated in U.S. in 1902)
Philip Morris & Co. Ltd.., was incorporated in New York in April of 1902; half the shares were held by the parent company in London, and the balance by its U.S. distributor and his American associate. Its overall sales in 1903, its first full year of U.S. operation, were a modest seven million cigarettes. Among the brand offered, besides Philip Morris, were Blues, Cambridge, Derby, and a ladies favorite name for the London street where the home companies factory was located - Marlborough.- R.J. Reynolds Corporation (second tier subsidiary of RJR Industries)
- TAN (Tobacco Action Network)
Organization created by the tobacco industry to galvanize "grass roots" political action from among those who work in some capacity for the tobacco industry: growers, manufacturers, retailers of cigarettes, etc.- Tobacco Observer (periodical)
- United Way (charity)
- Univac
- Women's Christian Temperance Union
- American Heart Journal (scientific periodical)
- Thesaurus Term
- Publications
- Trade Associations
- Tobacco Industry
- Lobbying
- Trade Associations
Document Images
THE TOBACCO |NSTFTLTTE - t~75 ! STREET.
Tobacco,: $57.6, Billion,
To American, Economy
Becmasc of the U. S. tobacco indus-
try.. 2.052.000 An~ricans were em-
ployed [a.st year. earning 529.9 billion.
The tobacco industry, its products
and related producl~ and services, con-
tributed $57.6 billion to the nation's
economy in 1979. neady 2.4 percent
of America's gross national pFoduct.
-- --These ~preliminary-figures~a'e~in ~a
study, to be released next month, of the
contribution made by the tobacco
dustry to national and stare economies.
The work was done by the Applied
Research Center at the University of
Pennsylvania's Wharton School.
It indicates that 2.5 percent of the
nation's private sector employment
~excluding g~vernment jobs) is attrib-
utable to tobacco.
The study determined that 196,000
farms in ...2 states were engaged in
bacco production last year. Tobacco
touches more than 505,000 people
working on these fan'as.
Tobacco contributed $14.3 billion in
federal taxes and 57.7 billion in state
and local taxes. This represents 2.9
percent of the total taxes collected in
1979.
Smokers' Comfort
Upheld By Court
The Iowa Supnsne Cou~ has
ils smoking ~ ~ well ~
of the nona'nala~."
The rul/~ came t~ a ~se
bright I~ =,, 1o~= doc~ who
section selt was too elo~e to
The coort ruled that United Air-
~3moke~ ~ a viclory from
lmea's Sulxeme ~ today," re-
portal Wat~,r Croakite on CBS
in the nommoki~g fa'~ rm* of a
the sectio~ was '~s:mtple~ly
ill, He f~ed, s~it to ~u~er the ¢ust
Tobacco affects all sectors of the
economy, the report says. For instance,
tobacco companies purchased 29 per-
cent of all sa~s of outdoor advertising,
12 percent of the nation's aluminum
foil. and 8 percent of all magazine ads.
Katherine G.in. a young North Carolina farmer, doesn't kntm' ih but tlw leaf
California is the state to which to- ~sw~otds helped-comribrrre-$57;6 billion~Ameriea~s
e~onomydn 1~79~.c<~rd~_
bacco contributes the most. according ing to u stttdy of the tobacco b~dttstO, 1o be released next
month.
to Wharton.
More than 23.700 people work in
that state in jobs directly related to to-
bacco, its distribution and sales, and
the support industries which supply
the manufacturing sector. There is no
tobacco manufacturing or farming in
the state.
Some 177,600 more people work in
California because of the indirect, or
ripple, effect of the tobacco industry.
Thus, 201.30~ people in that state are
paid more than $3 billion because of
tobacco.
The Wharton study is the second sur-
vey of direct and indirect economic
contributions of this industry. The first,
released last year. focused on 1977
statistics.
The Applied Research Center
worked in conjunction with Wharton
Econometric Forecasting Associates
in developing the study.
Chicago Police Indicted
In Smoker Beating Death
Three Chicago police officers have
been indicted for murder for allel~ly
beating to dea~ a man.who refused to
quit smoking a cigarette on an L train.
Richard Ramey, 52. died only hours
after the alleged beating.
"'His legs were broken. This he d~dn't
get by falling." the Cook County med-
ical examiner told a news conference.
"He had bruJscs all over his body.
There was a small fracture in his neck.
He was beaten and it was severely.
He was really
The state's attorney called the case
"lhe most blatant use of excessive
force I have ever seen."
The medical examiner ruled the
death, from cardiac arrcst, a homicide.
He said Ramey did have a high level of
alcohol in his blood.
The officers chafed with murder
were part of the city's mass transit unit.
They were w~'ing civilian ciothes
when they apprmched Ramcy, asking
him to put out his cigarette.
"A black man smoking on an L
train ....Within hours, the black nma is
dead.
'q'hat scenario . . . has ugly over-
tones, echoes of an ugly p~st." said
Chicago's WBBM-TV, in an editorial.
Cont.m t~j.a
Report To President: Cancer Up But-
'Cigarettes Not Chief Culprit'
WASHINGTON, D.C.-A major
new federal report to the Presklent. in-
volving three years" work. indicates
that the proportion of cancers scien-
tists attribute to ¢ig=u~tte smoking
may be decliningdr-am=tically.
The report takes dend aim at the
conventional wisdom, espuused by
some voluntary health associations,
that if all cilarette smoking were ended
cancer rates would significantly
It said. "'Nonsmokers get lung can-
ce~ in fact a d~mbting of this disease
in one decade has been reported among
nonsnmkers.~
creased I0 percent for white AmerJ-
u~l I~ ~be report. I~ by the
in= sentence alxmt the report, said:
"'The nation's cancer rate is rising rap-
idly but. contra~ to popuiar belief,
ci~rettes and processed foods
parently are not the chiof culprits.'"
Robert Harris. a biologist with the
Council on Environn-g.ntal Quality
who helped Ixepare the repot, toki
the California newspaper:.
"Whatever change is o¢corring
pears to be due more to such things as
air pollution, occupational factors.
volatile carcinogens in drinking water.
or some comb/nation of all these, than
either cigarettes or diet."
Su~een Garmral'a Role
The ix'oportion of cancers associated
said.
Smprlsingly. the repun says there
was a decrease in the percenta~ of
claimed cigarette-related lung cancer
among wom~n during the
studied.
~ directly confl/cts with the 1980
Surgeon General's report on "'The
Health Consequences of Smoking for
Women." Ironically, the Sur~on
~ was a ag'mber of the comm':ttee
developing the new toxic substances
The Surs¢on Gereral's o/See e.al~d
the fi~ures in the new report
sumpdons" and claimed they do not
conflict with its report on women
sia~. a slmk~ said. la~t~ ~
the actual number ~ ca.,~-r cases is
Ti53180853

Wharton:
& ,u,-,,,,,nuw
EDrrOR'S NOTE: An Finnel was
principal invesdptor for Wl~'ton's
study of the lobar.co i~c~"s ~c~
nomic ~n~bu~n to the radon, i~
50 smt~. ~ ~ Dis~¢t o~CoMmb~
~e To~ ~er qu~ Fin-
nel. w~ wm insensible for ~-
~nt ~d dimdon of the p~ject.
Tobacco means jobs. These tobacco workers are in Selma. N.C.. and all across
America more than 2 million people are employed becaase of tobacco, a net,.
independent suuty will report next month.
Wharton Pamphlet
Due In September
A summary, of the national data
from the study of toba¢co's con.
tribution to Aw~ri~ is being
~ in pampMet fiarm.
The booklet, and o~hers sum-
marizing the nine detailed state
studies to be available later this
year. will be mailed to "l-ro sub-
umbers, to federal and state
officiatso selected news media, and
the pamphlet ¢ollectkms of public
~ eccmometri¢ study
Research C.eater. Copies ~ the
S,,m o,:kers
Victory
Smokers sang "God Bless
m pO~e ~ two of thdr cog.
letO.s in wh~ tr~ltiomny wm a
But th~ incident had a happy
tinting when Framh G~,
ovation, that smoking may
"We~ ~ ~,~ G~
New~tay sakL dur~ t teme tm~.
the two m~i~t.
dry."
FTC Tests CO
The Federal Trade Commission has
begun tesdn~ cigarettes for carbon
monoxide yield. The federal ag~rmy ex-
Ix.ors to report results within six
months.
The FTC has been testing tar and
nicotine yields since 1967. It has
veloped a $50.000 rn~hine, using infra-
red detectors, to test for CO.
The Tobecco Institute, in ar~wer to
media inquiries, said: "'As sugge*ted by
the Surgeon General, the significm~.
of carbon monoxide in tobacco smoke
is speculative.
"The Federal Trade Commission's
decision to ~ it is entirely volun-
tary on its ~art. and certainly do~s not
represent any decision by competem
health authorities."
Price Supports Attacked

In amrtber Chiea~ police m~.
that ¢hy mcmty ~ w pay $69,5~
in d~s to 191 worn w~ were
st~p~d a~ s~h~ by ~l~e ma-
trons ~tcr ~ving ~en ~ted for
such mi~r offends ~ t~¢ viola-
•ceept the m~: I~ ~ ~
m pu~ue the m~cr ~ ~ ~-
Union.
~nducted e~n if ~,ficc ~d not sus-
~t t~ ~men w~ co~ling weap-
ons or n~tics, a~ording to • ~m-
plaint filed by the U.S. Justice
Document.
Chicago's Smokers Were
'Strip Searched' By Cops
EDITOR'S NOTE: The testimony "And 1 said. "You'ro putting me
repro<ht('ed here came from tile 65- under the most embarrassing thing
reur-~ld w~/'e efa Chha~o judee, that l've ever gone through in my
5he uas strip ~earched qt'ter on el- llfe. l'm embarrassed, humiliated.
-- ~,rc2itk~t~n'ith a-cob drive.~.The- and l~rdt know~vhaLlcLdo,~AIXL __ __ __
American Civil Liberties Unkm cml-
firms th(tt other n'otoelt were strip
seen'hod bl Chh'u.~,o r~er ~,ing tt~
rested for allexed[y atno~g <'&o-
reties on pnblh" transpomttkm.
The jttdqe's tt'~e tom her su~o" u~
ten Illinois legiskttive conmtittee.
and the $lat~ ~absequent~v utttkttt'ed
wrip ,~earches. The testbmnO" ap-
peared in Notional ~lu" dourmd.
"'[The police matron] said. "Pull
off your boots."
"1 said. "What is this for?'
""Don't ask any questions. We
ask the questions, Pull off. Do what
we ~ell you to do."
"So I pulled off."
"'All fight, pull off your bra."
"'l said. "1 don't understand this
at all. I've never heard of such a
thing.'
"'Pull it off. lady."
"'And then they began to fe~l me
over.
""All right, now pull down your
slacks."
"'1 said, "I'm not going to do this.
What is this for?" Another big po-
licewon'm.n came out then and said.
"Are you having trouble?" and she
said, q'he lady doesn't want to
cooperate.'
"'And I pulled down my slacks."
""Pull down your pantyhose. All
right. Squat:
T,,b~.c-o at~d Hearth Res~
pr~-,~. He ~,'~ due ~ ~
I became hysterical.
"'And she said. 'Squat lady,
Spread your legs." And I did it.
"I-~n she said. q'urn around.' I
turned around. "Bend." I bent. And
she said, "Hold your cheeks.' Well I
couldn't understand what she meant.
and I held my cheeks [the cheeks on
her face]. And she said. "Lady. hold
your butt."
"And I don't know if I held it or
she held it. 1 was mortified by this
time. Then they were 'through with
me. put me in the c¢11 and locked up
and 1 was there from 1:30 to 6
o'clock.
"It was just the most horrifying
thing that I had ever gon~ through
and i could not tell my h~. !
could not tell my family. I ¢oukin't
tell anyone, it was such a trsumatic
thing to me I couldn't even talk
about it."
I am a nonsmoker who is becomi~t,
annoyed. I'm not bothered by smokers.
I'm annoyed with anti-smokers. They
attempt to include me. a mnsmoker.
as one qf them. I am not:
I'm tired of hatqn~ to explain to my
smoking friends that I don't mind ~
they smoke--thor I'm not to'ing to car-
rail their smoking in ai~lanes, res-
taurants, or other public places--and
thin ! don't think I'm better than they
are just becatt~e I don't smoke. 1 exe~
~e my ~monal ~ok'e at~ I expect
th~ to do likew~e.
Most ¢~ my ~en~ a~ non~mokers.
I're been ~line them for ,~e~. 1
can't find e~'en ~ who objects to
~eone else ~o~ng. M~t of them
n~old prefer o smoke-filled ~ tO u
Cal$~mia smog. oaf dt~'.
~t~o u~ doln~ the c~tn~ a~ a
Toxicity
member ~
cit. s~d this ~nion ~ ~pmv~ by
other key NCI ~Ends~.
~mm~al I~1~
-Man~ toxic c~mi~ts ~ a
si~i~t ~UmC of d~th ~ di~c
in the U.S. t~ay.- Gus S~, char-
on of ~e Cou~il for Envim~enml
Q~lib' ~d in rel~iog t~ ~.
"'We csfi~t¢ t~ ~c~t~ ex~
su~ to e~im~m is a f~mr in
th~ 20 ~ment of~l
Chemic~ p~uction i~rmed v~t-
~ i~ l~ 195ffs mid
crease ~ be ~e comeq~cnce of
Some scienti~ w~ o~e ~ie~
~ ~. Nicholas
Pot~e
J~es A. G~. Noah C~ffna
Co~issioner of A#cuh~ cail~
the re~ a "'~sitive step for t~
bmco."
"'For t~ long.'" G~ ~id,
stay sm~ with t~ sup~sifion
tittles we~ ~e ~- c~ of
~r a~ did lit~
m~ c~s~ of t~ di~.'"
The~ ~ no public ¢~ent f~m
the t~ceo indust~..
Oregon Anti-Smokers Fail;
Votes Seen In Calif., Dade
Oregon and-smokers failed to obtain
enough signatur~ on petitions to place
a memure to restrict public smokingon
the eloetion b~liot,
Oregon's Sccreu~y of S~a~e. Nomua
Paulus, said that the anti-smokers sub-
mined petitions confining 50~46 valid
signatures: 54.669 were needed.
Votes raight occur, however, this
year in one state and one county where
the electorate previously had r~iccted
anti-smoking initiatives.
California g~oups collected enough
signatures to place on the November
ballot a proposal to reqalre no-smoking
and smoking sections in all enclosed
public places, including places of
cmploymcm.
The pn~ac~al is a rewritten version
of a measure voters defeated in 1978. tf
this proposition, number 10 of 10 on
the b~liot, p~sses, it becomes law.
"We're su'on#y opposed to this,"
said Tobacco Institmc ,Senior Vice
President Jack D. Kelly. "People don't
need unnecessary government intru-
sion."
The proposal is k~ded with hidden
taxpeyer cas~s and uni~r and mislead.
ing requirement, accordir~ to the or-
A$~mt Rei~latory Excess. t'mmed to
Anti-smoker~. under the banner of
GASP (Gmnp Against Smokers" Pol-
lution) apparently have collected
enough signatures to pl~cc a mea..~ut~
to restrict public smoking on tho ballot.
The signatures, however, are being
challenged by a restaurant ~1 hotel
group, it might be severai weeks
fore the status of the initiative is known.
and it could end up on the October
runo~or November election ballot~
Meanwhile the county cornmlssion-
ers in Sepmmber will consider a com-
promise measure pro~x~ by a coali-
tion of health and business le~a%-~s. It
is possible that this measure could be
placed on the ballot also to provide
voters a choice.
GASP's proposed ordimmce, for in-
stance, would r~quire restaurnn[s to
set aside half their seating sp~'e as
nommoking. The ~compromise" or-
dinance allows rest~ur'~nls more free-
dc~n in d¢clding how much Sl~Ce to
set aside.
in May 1979 Dad¢ voters defeated
a public smoking restriction initiative.
Violators of the eurrem pro[x~d could
fate S200fines.
The Mi~wai Herald said. in an edi-
other I~intless referendum on a sub-

Government 'Truths'
Was the emperor without clothes?
Emp,~or Joseph Califano Jr.. once the g~vemment's anti-smoking standard-
bearer, made many accusations against tobacco. We thought many were
outrageous..
The Tobacco Observer consistendy tdcd to obtain backup material from the
government documenting Califano's claims. Certainly a public figure should avoid
rantini about tobacco (or anything) without adequate supporting evidence.
Appammly Califano didn't need his "facts" confirmed.
In a major policy speech in 1978 announcing his anti-smoking effort. Califano
said that "in a major urban area on the west coast. I out of 20 children 11 yem-s of
-- -- -ag_e3s smoking,Just_one_year older, at age 12. this figure skyrockets to I out orS."
The Tobacco Observer is concerned about t~moking, lrbas always~empha-
sized the industry's viewpoint tha~ smoking is a custom appropriately limited to
adults. It asked tot documentation of these teen statistics.
-We have no dam to support this;" admitted a government official at the then
Department of Health. Education. and Welfare after two years of Observer efforts
to obtain the information,
Nor are there supporting dam for anoiher Califano claim.
In a speech in the summer [979 to the Fourth World Conference on Smoking
and Health. Califano said "'Our su~eys reveal, .. that teenaSers choose the most
widely advertised cigarette brands at rates up to three times that ofaduk smokers."
"We have not been able to substantiate those quotations from a speech by for-
mcr Sccreta~ Califano." subsequently wrote an HEW official to "The Observer.
"To my knowledge." she said. "'such data have not been prepared to date. and the
exact source of the Secretary's statement is not known."
The media, of course, do not quiz ibe government in this way. They grabbed
what Califano said, used it in headlines, and went on to the next press conferc.nce.
These two examples should.be a sm3ng warning that w~at the government says
about smoking is not always what its fa~ts say. The Observer should not be the
only one of the emperor's subjcct~ to see through his new cloth¢~.
Smokers: No Rights!
On a scale of 10. we're going to give James J. Lightsey of the Civil Aeronautics
Board a 9 for plain talk and a 0 for tact and c~nmon sense.
Lightsey is in charge of"community a~d Consresskmal relations" for the five-
member federal board. Read what he said recently to The Atlanta Journal:
"'Smokers have no Hght to a smoking seat, and we would not give themon¢ even
with an advance reservation, and no maimr what time they board, Under our rules
they have no right to .smoke at all.'"
Some of the folks in Washinston. D. C.. running our lives are elected. Voters
can and do dispose of them occasionally. Others. like Lightsey, are appointed.
We're stuck with them. Pity.
You mike me feel the full wetlht ot my
70 .veils when ~ indk:ale that ~;~3ody m
The ~ns=it~[e remembers Richmond
and m~ive si]v~ civic ~
pm~c~ wizh • m~ "~u~ish
side, Vi~z z~z" by we)l~
~n to z~ir fde~.
Unlike ~ ~ TuN
skys. Sl~t~u~ ~v~ ~ iz
~ve~ of E. ~il]ips O~im ~
K~p up I~ ~ w~. Our clone
indust~ ~ds a ~itive ~izion ~ your
t~ty ~ a p~m. T~se ~ ~at ~
~kinl ~ de~ tell m) child that. t~-
£om.l ~.
N~ Y~
@~ ~ ~ting your d~s~ti~ h~k.
PI~¢ m~v¢ u= f~ yo~ list of sup~-
e~ ~ for ~lm~.
K~F.U~
~y~, W~.
ED~OR'S N~: We.~'t w~t to ~nd
~e ~ zo anyo~ who ~ not
w~t it. P~ let us k~" {~ y~ would
like y~r su~nptmn ended.
Snadley Klabberhorn
Lives To Age 103
8y $1~ve Mltd~ll
Once upon a tlm¢ there was a man
named Snadley IGabberhorn who was
the healthiest man in the whole wide
world.
Snadley wasn't always the healthiest
man in the whole wide workl. When he
was young. Snadley smoked what he
wanted, drank what he wanted, and
txerclstd only as a young Lothario.
He thought be was happy. "'Life is
absolutely peachy," he .was fond of
saying, *'Nothing beats being alive."
Then along came the Surgeon
General's report linking smoking to
emphysema.
Snadley read about the g~at tob=~o
scare with a frown. "Life is so peachy
thai there's no use taking any risks." he
said. So he gave up smoking.
Like most people who went thmegh
the problem of giving up smoking.
Snad~y bemtme more interested in his
own health. In fact, he became fas.
clna~d. And when be re~[ a Women's
Christian Temperance Union tract
which pointed out that =dcohol caused
liver danmSe and brain d~mage, he
gave up alcohol and drank diet colas
instead.
At le~t he did until the great cycla-
"~There's no sense taking any risks,
he said. So he switched to sugar-sweet-
ened colts, which made him fat and
c~used dental cavities. On realizing
this. he renoonced sodas in f~vor of
milk.
choleslerol sca~.
St~llty ~e ~@, ,milk. To avoid c~
lesteroL whic~ cat~es arteriosclerosis.
each otto-. Emestin¢ introduced him
to homegrown wheat geom. macro-
biotic y~n. ~ ~ su~otmh,
~y we~ ve~ ~y ~ting this
dish ~ t~a~y.
~y we~. ~t is, until t~ ~t
color televis~ ~.
"'If color ~levis~n ~ ~v¢
~tion. t~m's ~ ~i~ ds~.'"
S~y ~d. "'~ ~1. we still
~ until ~ ~ ~11
~ ~ng that ~ Pill mi~t cau~
~i~ ~s. ~ lin@~g
sy~ht~y. E~tim pm~tly
up ~ ~11-~ S~y. "~'s
S~ ~ 1~ with his~n~ He
w~. ~at is, un~l ~ ~
t~t 1.3 ~mnt o~ MI ~ ¢vew
tuMIy ~ mn over by a ~k or bitten
by~.
He t~n mti~ m a ~b shelt~ in
hk ~ky~ (m avoid ~ng hit by a
~t~Hm). i~ ~ Mr pu~r
~ next 63 y~ doing Roy~ C~-
di~ Air F~ exe~.
"'Nothing's mm ~t ~
ing ~ive." M ~d p~dly ~ ~hing
103. But ~ never dM ~y ~ that
life ~ ~lutely ~hy.
WARNING: Being ~ive ~y
h~us to y~r ~.
The Tobacco Observer
presents informm~ =rod commem tm
public events of interest to the tobacco
ktdustry. It ttmot~nizes t~t the~e is all-
that char~s ~ [o~t~o art: widely
publicized wh~ less attemkm is riven to
dil~e~n~ vicv~ which ~re included in our
iaformeddiscussim in the pubt~: inter=st.
V&L~ w~ Ci ~
TI53180856

'My Uving
,:~nplid~-~nt~ ~ ~ llli~Tm
Ac~on Ne~ S~te Dieter ~
niv~ ~ E.J. Re~ol~ (~ his
n~ ~ to ¢~ mils of HliaoisTAN.
~m~hip d~ve k~ ~ ~t
E.N.T,~R.-en]ist newTAN
Now t~ ~w ~sis~t divisi~
a~¢r [or Reynolds" G~
~r for vexing in Chino. His
~ w~ch of ~s ~n~ ~ yel to
=~II in TAN ~ to ~ve ~ ~-
~hip ~s w~ ~ ~I~ on ~ to
"~ll ~m ~ ~ ~ of~ning."
~'" ~¢it~ low~ TAN ~ his
h~ ~II t~ ~0 ~m~. "He c~
t~ TAN. He's m~ly co~ined."
"I m~e my living with
~ ~ys. "A~ l'm not
is Tobacco
~e ~p of ~ i~ ~y'll s~ ~th
one issue ~ ~ on to ot~.'"
A ~n recently t~k ~ life-
Tom Schenone
lime Chicago resident, his wife and two
children to Indiana. Once he's settled,
he hopes to become just as attire an
Indiana TAN volunteer as he was in
Illinois. He sta~ed working with Rey-
nolds immediately a~tcr gmduating fmm
DePa~l University, and tobacco "is
something I believe in and I think others
ought to betieve in too."
~lter=u~l.~khzals,
The TAN I)~i~=o~y
• Every tdolt dti=e= should h=ve the b~dc right of freedom of cho~ to
nud~ up theh. men mind~ a~ ~ how they wmt m ltv~ theh" Ilws.
• That gm~erlnmt hm already gotte too gar imo areas which are beg left to
way by i~, amoag then~elve~ at~tng with
other.
"["¢)¢ tit~¢ is ~ult: Seren Countries:
A MultivaHat¢ Ana~ of Death and
Co~na~" Heart Dise~,
And its ~ is ~t si~l~6c ~r
one cu~ndy ~ by. ~
~he ~ H~ ~n.
But Ancel Keys" "'meticulously
p~ ~ ex~u~" ~ysis, "'awe-
~ in i~ d~s7 of h~ dis-
~ in ~ven ~n~s ~ will,
~thi~ el~, c~le~e conventual
wi~om's ~
~ quot~ ci~ ~ve
~leton B. Ch~. M.D., w~
study t~s to de~e t~ ev~li~l
hyste~of~ w~ w~
lieve ~ ~ a ~ e~F~-
n~ di~e ~ a life ~ ~a
or ~ ~ ~'"
Ch~ ~in~ ~ ~ only ~ of
t~ ~1~ ~sk ~
~ifively ~ to ~ ~i~ of
~mn~ di~in ~1 ~l~i~
i~. ~e~ ~ ~ b~ p~re
~ t~ ~e~ in~e of ~mrat~ f~
Keys, ~ int~ t~. smd-
i~ 12,763 ~n. ~ ~59
~t of ~h, in a wide v~ety
ti~ ~ ~ wo~ over a
is ~y p~y~g a m~ ~ i~
the d~i~ of ~h p~."
Keys =ml
smoking to be much ~ss ~t
risk f~r ~r ~ ~ in
~em E~ ~ in ~ Umt~
S~ ~ o~rm of Eum~.
In J~, Keys f~nd ~, si~i~t
d~ ~ s~ ~ ~n-
s~ke~ in d~ rams. ~gh he
~ u~e ~tion in indurating t~e
~ of ~vy ~m; 41.5 ~r-
cent of ~e ~n ~k~ ~ ~t 20
¢i@~ ev~ ~y.
a ~r
swear, Key writes.
In ~n~t to ~ent A~ H~
~t t~ ~ evi~
ci~tt¢
Keys ~s
~ ~ ~ns, ~ ~w to p~-
vent i~ ~ c~p~ qmfions.
~iv¢
H~ ~. ~ R~I A. S~ ~d in
a ~ ~h effo~."
[A Commonwealth Fund Book,
Seven Count~e~ is ~blish~ by H~-
v~ U~v~ity
M~.: 19~.]
William D. Toohey Jr.. director of
media relations for The Toba=co insti-
tute. in letters to Washington. D.C.,
and Minneapolis n~wspopers, said:
"In all the year~ of intensive, dedi-
cared r~earch, no ingredient a~ found
in tobacco smoke has been d~mon-
stinted to be the cause of any human
"Although not gener~ly recognized
by the public, the case asainst smoking
is based a~most entlmly on inferenc~
drown f~xn statistics .... "
"Statistics do not explain why the
great m~jority of smokers never de-
velop the diseases "associated' with
smoking. Nor do they explain why
some nonsmokers develop these same
"If the hypothesis that smoking
cat~es lung ~er were tr~¢. one
could reasormbly expect to find more of
the disccs¢ i~ ¢ountde, whe~ more
cisarettes are smoked per
"'But d~t do~n't always happen,
Fiaiand all mpon higher lung cancer
Umcod ~. Cam~ aad Ausa~ia.'"
'Tin sick and tired of the self-right-
eous bell.v~ching from people who
don't smoke. The only reason they're
not mrmi~ areend in white ro~cs and
8olden halos is simply because they
haven't thought of those props yet."
dana Bommersbach
Article in:
New Times Weekly
Phoenix.Ariz.
6118180
"Smoking cigarettes is as intimate
as we can become with fire without
inunediate excruciation. Every smoker
is an embodiment of Prometheus.
stealing fire from the ~ and bring-
ing it ba~k on home.
"We smoke to rapture the power of
the sun, to pacify Hell, to identify with
the prln~xdial sl~'k, to feed on the
marrow of the volcano .... "
"When we snake we are perf~n*
ing a version of the fire dance, a ritual
as ancient as lightoingY
Torn Robbins
Esqoire maga~ne
7180
T!53180&57

,, |
nst tute Me,
rs
"q&'hen the ~ Ixm-m,a~- fads. it'son~-
natuzll to ~e ~ ~it~n h~t e~O' ~ at
~e. ~t for ~ ~ ~. ~
c~ a m~h biD~ p~ ~ it ~ to
~r ~ ~4nler~,.. don't we We a
G~ ~ ~ilip Mo~
~ UnivaC, Mt~auk~
M~h 31, I~
Ot~r To~co Institute mem~r compani~
the ~nt~¢nts txp~sstd by Philip Mo~s'
chai~. ~cir ~o~ of sup~ for ~¢
cities that ~ve ~n t~ir homes for d~es is
d~d a proud ont.
U-S-TOBACCO
From its headquax~rs in Greenwich, Conn.. U. S,
Toba~co Company has this year targeted for support
a local h~pital, library, counseling service, and
inner-city Boy Scouts,
When the Greenwich Hospital b~gan a fund-rais-
ing campaign to expand and improve its facility,
U.S. Tobacco pledged $250,000 in yearly incre-
ments of $50
When the Greenwich l~brary started a campaign.
"l~se the RooE'" to add a second level for upward
expansion, U. S. Tobacco pledtrcd $50.000.
.~ach year, procc~:~ from the Greenwich Pro-Am
g~lf tournament, at" which U.S. Tob~:co President
Louis F. Bantl~ is a co-founder. ~ designated for
k~:ai charities. Last year the Gru-~nwich Fmnily
Center. a counseling agency, received $45.000. This
year lm-oceeds will go to another counseling service.
the Greenwich Hot Line.
To ~lp encoumg~ infom~-d decisions at the polls
in thel~Jovcmher o|ections, the coml:~ny is sponsor-
ing a series of informational and educational break-
Air F, oec~ I~¢ ~1 ~ xin~de~e ¢~zc'~a-
Brown & Williamson Tobacco Corp. Petersbar.e
branch manager R¢~." Hawkins fat pulpio spea "ka to
employees° their,families, and the Gillfield Bapti3~
Charch can~regadon ut a Good Neighbor~" Da.v
3emice organized by tl~e church. The ~ervice c~mP
memorated~l 9 ~.. ears~of ~,ood-will-bcm~een-the--
Outrch and the company, which is its next do~r
neighbor.
f~t meetings with Connecticut Congr~sional candi-
dates. Senatorial candidates Christopher J, Dodd and
James L. Buckley have be~n scheduled for two such
me, tings, as are other area candidates.
The Fairfield County Boy Scout Council. ofwhich
Bantle is a board member, highlighted its fund.raising
efforts this year with a "'phantom dinner" on the
phantom date of Jun~ 32. Funds from the dinner that
n~ver was were targeted for centrahcity Scouring
programs.
Greenwich city limits arc no( the houndarics for
U.$, Tobacco's charitable efforts. This year the
Winter Olympics at Lake Placid received more than
$50,000 f~om th~ company for ~nor~ncy medical
equipment and supplies during the games.
That equipment is now a permanent pm'Z of the
International Sports Training Cc~ztcr b~ing devel-
oped at Lake Placid as a rosuh of the gangs.
U.S. Tobacco aim is actively involved in com-
munity affairs in the eight states in which it has man-
ufacmring facilities, as well as in civic organizations.
col .L-ges and universities, and charities throughout
the countw.
Whether playing a role in the restoration of the
Opera House in Lexington, Ky., donating a building
to preserve an historic area of Winston-Salem. N,C..
donating keypunch machines and personnel for
Louisville's crusade for children telethon, or being
the largest supporter of the United Way in South$ide
Virginia. Brown & Williamson Tobacco Corp. has
pledged to "lay a foundation for hetterm~nt and
growth" extending beyond its own employees to the
people in the communities in which it operates.
Although the extent and lyp~ of involvemen~
varies by location, the statement by Chzrles I.
McCany. chairman of the board and chief executive
of~-cr, earlier this year when discu.~ing the
party's fund for the arts camp~i[n in Louisville, is
tTpi~J of B&W's fo~linss about plant city in-
vo|v~z~nt.
~Contlnuaxion of the high q~m[izy level at" the arts
in Lou~'dle is of vi~ in~ lo all of ~. We. o~r
f~mT~s, our cusmcner~, and o~r budnes~ as~ei~tes
A hand-propelled tricycle for handicapped children
was des(c, ned and built by employees erR. 3. Rey-
nolds To,wee Co. in lheir Whilaker Park machbw
shop. Soppo~ for employee :nirialives withb~ tb~-
c~mtmiD, is an important element of R~vnold, s
co,orate res~nsibiliO, prod, ram.
h[~ ~1 students
ca~er p~s, ~d to h~lp the sch~ls ~ smt~
~vcmmcn~ cv~uate
~don.
Ni~t~n y~ of s~ng ~ship a~ f~ilitie~
w~ cc~bmt~ in Pcte~, Va.. ~ntly. w~n
Gill~ld B~list Chu~h cond~t~ a "G~ Neigh-
~" Dzy'" ~e for ~p~y~ of izs ~xt~r-
~igh~r, a ~W p~t.
"W¢ ~ve di~ov~ a co~mte ethic ~sines,
~o~hip,'" ~xpl~ned ~e thumb's ~tor, the.
Roy. Gmdy Powcll,
But Powell ~d the ~]ad~hip ~tween churck
and pl~t g~ d~r
~ ~W is ~ I~t crop,yet in Pcte~bu~. "'in
~li~on. spidt~l h~lth is b~ on ~o~mic ~ahh.
~¢ is
t~r.
~t han~.'"
~th ~lel, I~t y~'s ~ie~f-the-ye~ on
w~n's ~fe~ion~ ~ff ci~uit, dethmn~ ~o-
~me win~r N~y Lo~-Melton
Lo~l~'s t~ ~n~l GoWn Lights t~nt in
P~s from the $125.~ event this ye~ went
to t~ ~ys C~bs of W~tc~er C~nW. i~lud-
ing t~ in N~ R~hel~, Mr. ~. ~ Mr.
Vein.
A ~o~ l~t~y c~wd of 20.~ ~w Dani¢i
wln ~z
a f~r~zy loml of 2~7. To~ a~d~ce f~ the
t~nt
~ ~ W~I C~ C~. N~ ~-Mel-
C~H.~~~~.
TI53180858

nsib, ility To H,ometowns
4n ec'staliC Beth Daniel accepts the winner's lrophy
t?om Lorillard President Curds H. Judge. for win-
,ring lhe 1980 Golde~ ~k, hls Championship. The
Sayeth Carolina nalive ~i~hed u'ilh
~troke victoD'. Proceed~ fr~ the Iou~amem
ul the B~vs Clnbs of Westchesler.
14 kt. ~ld winn~'s ~allion ~d t~phy,
her fi~l-p~e ch~k.
"'Any time we c~ help ~nldbule to l~ a¢com-
plish~ of such fine o~ani~tions
Clubs of W~tcheslcr ~ whal we do t~l much
Urban development through the ar~--a f~sh
proach m the problems of central cities--was the
philosophy hehind R. J. Reynolds' $1 million gill
last year toward a new civic plaza in its headquarters
city of Winslon-Salem.
Including a new performing arts facility and
visitor information center surrounded by parkland,
the Winston Square project "should b¢ an economic
and artistic boon to the downtown arca. henefitting
residents and visitors alike," J. Paul Sticht. Reynolds
chairman. ~aid.
The contribution was one of many that earned
Reynolds a national "Business in the Arts" award
for the third swaight year in 1980-and prompted
the Norlh Carolina Human Relations Commission to
nazr~ it "Industry of the )"ear" in ! 979.
Reynolds' contributions of nearly $400.000 to the
Independent College Funds of America (ICFA)
henefined rome 770,000 students and made the com-
pany the nation's largest corporate contributor to
ICFA.
Contributions to higher education also include a
unique arrangement with High Point College. which
conducts classes at Reynolds" headquarters for
of the company's employees. Thu~, full-time
era go to school a,qer hours to earn their college de-
~ees. t uition4"ree.
~egro College Fu~ bri~ R.IR's total s~l~pon
}a ~ ~ lhe f~ktal ~ramem's c~iJ for ca-
Gertrude Vanderi?.ih Whtme~. Award in recognition
of his pan at Philip Morris "iN acl=eving a ieacl-
crship role as a corporate patron of the arts.'"
The executive vice-president of the Skowhegan
School noted that Phihp Morris" commitment was a
"'gift of awarcness and public responsibility that
paved the way for mher corporations to find an
portant resource ~n the arts."
ugg
~,m~¢~,~,---, Headquartered until recently in
Durham. Liggett
Louise Nevelson (seated left/, one qf America'~ contribuled human and financial
r~sources to sup-
foremost srnlpmr, L applauds as Geor~,e Weissmun, port the arts. historic
preservation, medical and edu-
chairman ofzhe lumrd and chiefexecmire officer qf cafional f~:ilities, and the
overall welfare of the
Philip Morris. rise~ to ~,reet dele~,,ate.~ to the No- . North Carolinacommunhy.
tt~naT-A.~ocialion-qf~ommission~for-Women<'on~ __ ~Vjth_Du_ke Univers~,=~Ligg~tt
helped to csmb-
vemion. The association, which works to initime lish a $1 xaillion trust fund as
an endowme~ fo~th~-
leg, islation and provide public testimony on iss.es of
concern to women. ~athered at New York'~ Whimsy
Museum of American Art for a convention~penlng
reception sponsored ~v Philip Mards.
lhmu~u/the wor~.
The eom~ny also is conducting a ful~e
to~tion p~ for adve~sing ~ crated for
~twcen 1912~ 1930.
~e ~. which is ~ing resto~ at I~ ~r~
G~ of A~ in W~hin~on. D. C., ~flects
move~nts of ~e time ~ wall ~ ~e oplimism of
lhe era. ~te Re~s officials.
PHILIP MOR~S
Philip Mo~s" ~nsibility to its
~ins at ~ p~ning s~e-~th ~
d~is~n o~r the ~t ~e 1o ~nstmct ~r
f~ilides in ~e ~ cities w~re ol~r p~
~ing p~ out.
"~h of thee ~isions w~ ~e in lhe ~11
k~w~d£¢ ~t if we we~ to ~ild ¢l~where we
¢ou~ ~ve substanfi~ sums in ofi~n~ ~ns~ction
cosL ~ng~g¢ o~ting costs ~d, ~ci~ly
t~.'" ~d James C. ~wlin~, senior ~ce p~si~nt
for co~e ~ai~ at Philip Mo~s.
"We felt it ~ simply not right to ~ve those
chics ~hi~. ~y ~ ~n ~ to us."
"'Ho~mwns'" ~ ~eti~s ~,
Philip Mo~s" co--unity sup~n a~ ~s philan-
thropies ~,
A ~t to the Asia Foundation ~ll ~ to
lish a ~unity se~ces h=lth ~ pm~ for
M~o Muslims on Mind,no ls~nd in the
Philippines.
~atev~ the ~tion. howev~. ~¢ glo~-sp~
ning ~y's I~lus y=r su~n of
linues to ~p~¢ t~ ~1o~.
A ~sler exhibit, or~ by Philip Mo~s. t~t
s~w~ the i~t m~ ~ =~ie New
mamma p~y ~ ~ m~mes for ~
~on. o~ to such ~ve mv~s t~t s~i~
~oRs ~ ~ing ~ns~ in o~r Phi~p Mo~s
Ho~to~ in ~uis~l~ wm rated ~ a
~s by "~" ~d "miniml~ ~ists su~
~ F. C~ I!!. ~ ~,~
prestigious American Dance Festival, This endow-
merit proved to he a major factor in the festival's
decision to move its home from New London. Conn..
to Durham after reviewing proposals from 300 cities
and university campuses across the countr.-.
Liggett also is a co-sponsor with Duke UniversiL~
Medical Ccot~r of the Duke Children's Classic. a
celebrity/amateur golf and tennis tournament which
raises funds for the research and treatment of chil-
dren's diseases in the pediatric department of the
medical center.
B~ed on a gift from Liggett payable over a six-
year period, the Liggett Groups Pediatric Intensive
Cart Unit is in the recently completed north wing of
the medical center.
In its new headquarters in Montvale. N.J.o Liggett
continues to encourage the active participation of
its employees in civic activities. It also continues its
corporate support of selected cultural, economic.
and social a=tivities.
Liggett is an active member of the Chamber of
Commerce and industD' of Northern New Jersey.
the New Jersey State Chamber of Commerce and
the Mont.,ale Business Association.
The company supports via funds and smfftime the
Greater N~" York Council of the Boy Scouts of
America. a new business sebuol at Fairleigh Dickin.
son University. a special scholarship program of the
National Urban L~agu¢, and the United Way of
Bergen County.
By Sumn Stuntz
TI53180859

I! is, romuntic spot, the Iwme of deer. ¢ogles. u way station for Canadian gerse.
It, as home for some of Virginhf s first colonists, and todio" FIo,'erdew H,ndred.
~dong ~he Jomez R iPer. wek'ome.~ Io,rist3 with its commemomHre windmill.
The tobacco Indu~W has, for nine
years, funde¢l •ta cost of $4.4 mil-
lion a ¢onc~ntratad basic cancer
search effort at Washington Uni-
varaity, St. Louis.
The St, Louis Giobe-Democr•t re-
cently carried an article on thatwork,
end quoted "th~ highly-e~teern~d"
Dr. Paul E. Lacy, administrator of the
program, laying the tobacco indus-
try money Is unique because it
camel with no strings attached.
"It's almost unbelievable," Lacy
told the Globe-Democrat. "They
didn't tell us what to do. They didn't
try to guide the research."
Gary D. Friedman, M,D,, writing in
the American Heart Journal (March
1980), says that • study he did
"which would be Intsrprat~d as un-
favorable to cigarette smoking,
con$lde~d credible baoaUH Itwas
financed by t~e tobacco Industry."
But, Fdedmen points out, had the
st~ turned out differently end
been fsv~'•ble, "rarely would not
have bMleved the result and we
would have been aczulad of being
'bought and paid ~or' bythe tobacco
industry."
June's Observer told the story of
Homer's Concession Stand. A blind
man. H~ S~I~I~
by an~g
Homer's Concession Stand as far as
cigarette sails is absolutoiy atro-
cious. While it would b~ acceptable
and even understandable that
smoking could be limited to certain
areas of the holpItai . . . I do not
und~tand how the putchm of a
p~ck of c~gamttee would Interfere
with the ho~ai activities.
"1 think • Ilttl~ more can~ldomtion
should h~ve gone Into the making of
a decision to take away the liveli-
hood of s blind man."
The Demon Runyon-Walter Win-
chell Cancer Fund, which sl~nd~ It~
contributions on meareh, not anti-
~noidng propIganda, experienced a
d~ficlt of $509,119 in the (leGal year
• ndlng June 30,1979.
Tax-d~ducttble donations to the
fund may .b~ last to 33 West
Stm~t, New york, N.Y. 10019.
The Civil Aeronauti~ Board
port~ • downturn in consumer cam-
pleintl.
Reub~ B. Robertaon, director of
th~ B4=lrd's Buf~lu of
Protection, lays: "Alflin~ know
that to do well I~ a ¢~mp~Uttve m|r-
ket, they must be re,Go•siva to the
public. The d~cr~ase in campisJnts
to the B~etd ~Jcjg~sts that airlines
ComplainL~ •bout Imoldng. remain
Is~ns~ d~l~y~, ba~g~g~ and
Fiowerdew Tobacco
A
PRINCE GEORGE COUN'TY,Va.
-A Los Angeles newspaper called it
"'the colonial equivaleo¢ of King Tut's
tomb."
Flowerdew Hundred (from flower of
God in French) was once in the early
1600's a successful tobacco plantation.
Today, for the first time in more than
100 years, tobacco again is growing at
this enchanting spot 3~ miles cast of
Richmond along the J~unes River's
south bank.
Flowcrdcw has joined its neighbors
Colonizing was for young single men.
mostly indentured servants, all dream-
ing of a quick fortune.
Tourists Invitad
Flowerdew opened this year for the
first time to tourists. Jon Sass, the mil-
ler. grinds grain for visiting gn:~ps. They
buy "'Wind Power is Not Imported"
T-shirts at a 19th century schoolhouse,
reconverted ~o Feet visitor~.
Tom Young, Flowerdew's director.
dreams some day of full recreation.
based on ~cbeolngicaI evidence,of four
at Colonial Williamsburg and at James- settlements: an Indian village, an early
town~,.~a~place~whgre modern Ameri- ~olony~ a_plamat~r~, and Flowerdew
cans can enjoy their past. Enjoy it more just prior to the Civil War.
than Flowerdew's colonists, who had a That all had roots on this promontory
"harsh. transient, unsmbl~'" life. histori-
ans believe.
First Windmill
In 1618 George Yeardley. the first
owner and the colony's governor, es-
tablished the settlement upriver from
Jamestown. Tobacco was exported
from Flowcrdew two year~ later. Up to
10.000 pounds annually may have been
produced during the colonial period.
In 1621 Yeardley commissioned con-
straction of a windmill to grind corn
into meal. It was the first in English
North America. While remains of it
never have been found, a comrnemora-
entices archeologists. They have un-
curbed armor, flintlocks, ~ankards,
tools, tobacco pipes, and riding spurs.
And it keeps Ed Ayres, resident his-
torian, happy.
Sun-Cured Tobacco
Pamela Barefoot, author of M,les
und Memories. a definitive look at ~o-
bunco farming, is Flowerdew's program
specialist. She works by hand to care
for its new ~obacco. a half-azre of Vir-
ginia sun-cured, a variety chosen since
it will be cured in tbe method of the
colonists.
"We hope to expeciment with early
Biff Youn.¢. son of Flo,'erdew Hondred's director, gets a close k~ok at the sun-
eltred lobewco. It is Ihe first crop in more than !~ years ,r this 17lh ~nnt~ Vir-
gini, settlement. The Ice, will be sold fi~r pht~ ¢'lz~t'in¢ W~a'o.
tire windmill has lovingly been built at
Windmill Point at Flowerdew.
Taking two y~ars to construct, using
50 tons of En~ish oak. the windmill
Ee~tures ca~v~s ~ils. a fan tail and
gtt~e m ~e ~aoc~ gas~ ~ wi.d on a
seed varieties." she says. coming
closer and closer to the tobacco grown
here in 1620. FIowerdew colossi.
noram of crop rotation, apparently quit
_~owing tobacco in 1630, their fields
Da~qd A. Harrison IlL a retired in-
l=~m~." He
TI53180860

of i~:lually incrc~ing
Flue-cured. used in d~t[~ ~ ex-
:e~ively ~ in ~e U. S., must no~
come in ~n~t wi~ s~kc or ~
dudn~ ~d~.
But fim<u~ t~co is pmp~d by
using s~kc f~ o~n ~s on a b~'s
di~ ~. ~ ~ ~d t~co h~ the
disd~[ ~ of w~ smoke.
~e U. S. ~nt ~A~culture
cl~si~ l~co by i~ curing ~th~.
the pfi~iples of which weR ~ed
[~m the fi~t ~we~. the natives of the
America. R~o~s kept by Columbus
on his ~ voy~ ~cd~ ~e use of
~r. sun. ~ ~R ~o p~p~ to,co for
u~ in pi~ ~ for sn~ c~wing.
Fluc<u~ t~o w~ ~ve~
by ~ci~nL A s~ve ~ w~ cuing a
H~ C~lina ~¢st in 1839 when
he ~cll ~l~p. Aw~ening. ~ found t~
fl~es n~y ~t ~ qu~kly
ch~ f~ ~s bl~mi~ pit ~ the
~ ~dng ~. T~ su~ of inten~
heat turned t~ I~v~ ~lden ~d
s~ ~o fix t~ color.
AIt~u~ bfi~t tob~co had ~n
~r~uccd e~dcally ~fe~ this ti~.
t~ ~cident ~Rd ks continu~ ~d
stay ~uction. es~ly
~¢~ ~. ~ 1870. to utii~e
the ~ ~ily con~lled ~d I~s ex-
~nsive syst~ of flues to co~u~ ~m
f~ ~s ~tsi~ ~¢ d~dy con-
st~t~ b~.
FiR<u~nS ~ ~n u~ a~st
elusively by A~d~ colonb~ ~-
~ the ~lk of t~ir ~ w~ for
~. ~y fou~ ~t. ~ Mth h~.
sm~ing p¢~w~ ~e ~ during i~
long voy~ to t~ O~ W~.~. ~
it is ~w. the ~sul~t smoky ~vor a~
~ w~ a~cim~ in snuff ~d
C ufing metes ~v¢ ~n ~fi~. of
~e. over t~ y~. in ~u~.
vendla~ ~ ~t~ by o~ ¢~
F~ m ~ ~ ~
Tobacco
in
Cartoons
"Yo, tell him.+.
T!53180861

Cigarette Ad Bans
Termed
A German advertising executive
warns that cigarette advertising r~-
stricdons could end a t~d toward
lower mr cLe~renes.
Wolf Voltrner. speaking at the annual
me,.dng of the American Association
of Advertising Agencies. said the Euro-
pean cxpericnc= has 10~n that lower
tar cigarettes flourish where
advertising is allowed.
Germans smoke a roach
ci~tt¢ then Eastern Europeans.
C-TRFunds
Heart Studies
Council for Tobacco Research
ICTR) $ranted mort than $6 million
last y~r for studies on smoking and
health, it announced recendy.
Among new studies funded
search into lung o~ncer incidence in
Connecticut from 1935 to present and
work on vaHons aspects of heart
disco.so and mspirato~
"'The stresses and s~ns of living.
exacerbated by worsening economic
conditions and internmional crises.
are being studied more closely for their
possible rok= in body proo~ses and
disease occurrence." CTR said. in its
1979 annual report.
CTR. funded by the tobocco indus-
try. has provided more than 558 million
for rose,oh since 1934 on smoking and
health. Total tobacco industry commit°
merit for such resea~h currently tops
$85 million.
Voltmer sakl'. He t~rmed German cig-
aretm regulations "tihet-,d": no ciga.-
rette =:ivertising is ~ttowed in Eastern
Europe.
C~r~umpfion RIsing
Despite numerous dissimilarities.
Voltm~r said, "'Europeans do hove a
few thin~ in common. O~e of th~se is:
Many i:~opie smoke."
Ad restrictions api~rently do not
dnc~ consumption, he said. For in-
stance, in Poland consumption in-
creased 25 percent within the period
1975-78. and it incr~'d 16 pement in
Russia duri~ the ~sa~ne span of
Norway's ci$m~tt¢ consumption is
also rising, despite an ad ban.
Voltmer said cigarette ads are
petitiv¢, aimed at gaining sales and
market shm~s, not in turning non-
smoker~ into smokers.
But he said that "'advertisers are
faced with a powerful and at the same
time highly political anti-cigarette
smoking movement."
If this mov~rmnt is successful in re.
stricting ads. Voltmer said, it could end
any move to change consumer habits,
even one suggested by hea|th
o~cials.
and tix: less restrictive other govern.
mental interferences are, the morn
willing the industry, is to take on
spons~ility for s~lf-regulation," Volt-
met told the advertising session.
Am c~a help change ~umer
habits.Voltmcr stresS. Where ads a~
not banned and promote lowerta~oiga-
retted, he said, them has heen a corm
plete change in the smoking I'~bits of
population in the last 10-15 yc~rs.
Fund-Raising: $83,339
ASH Spending,
Finances
Action on Smoking and Health
tASHL which biUs itself ts the -leVI
action arm" of the anti-srnokJn~ move-
me~t. has for the I=st three yeers spent
more moray on propapnd~ =rod al-
most as much on fund ,raising. as it
did on Icl~ cl'~llert~.
According to fi~s filed by ASH
wi~ tl~ Ol~c~ of Ctm~d~s Re~istr'~
don. S~,~: oi'New Yod~. ~ ex~
~or ~ y~ ¢n~n~ ~ 19~9 were
~57.193.
ASH s~ S~67,83~ ~ ~t it
Detailed
ASH re~cived $358.309 in public
contributions. It p~d saltries of
903 m ¢~t ~p~yc~. i~lu~ng
$39,1~ m im ex~five di~. John
F. Bin+ ill. ~ ~m is = ten-
u~ ~w ~res~r at G~ Wmh-
ington Unive~ty.
~H's ~ ~ at t~ end of the
y~ ~ S 128,8~,
lions. ~ag
~s ~ +~ S~
I0 TI~ Tdmtm Ohme~
This Blac.~foot woman of North America wus an early user of lobacco. But m-
seamh &v ~zhmMogists at Social Systems Analysts shows thttt natives in Aus-
tralia and Ne~" GttMza also used vadelie$ t¢ to~ccT~ prior to contact with
Eu~peans.
Clues Unearthed
In Tobacco Mystery
Tobacco was alre~ly in use in the
Pa~if~ befo~ European explorers
~ ~bl~ ~ ~y.
~s fi~ing d~t~ ~ o~. ~
lish~ i~ ~ all ~ ~ ~
sp~ by ~e S~ ~ ~ ~-
f~ i~i~ in ~ New Wor~.
S~in J. Fcin~ler. ~.D.. ~n
~ ~o coil--s ~ ~i~ Sys~s
A~ys~ ~ up old ~ ~ ~
I~ ~ ~ cv~c m sug-
ar ~t miv~ in Aust~i~ ~ New
to ~t wi~ Eu~s.
~ i~t clue is ~ A~l~
~v~ ~ ~i~ w~s f~ ~ir
t~co, ~ op~ to Eu~ wo~
wh~h won~ We ~n ~p~ hM
they le~ed of tobacco from
exp~m~.
H~ did ~ tiny ~ ~ ~t
f~ t~ir ~ive W~m He~p~
m t~ ~ P~i~?
"We ~ ~ p~ a~nTi~ ~
~v~ on ~ ~ f~ ~
~ ~ do we ~t involv~ ~
~ ~n$ hin~ of ~ly Chi~
t+ s~. ~ +don: +If t~
chewed tobe~co e~l therefore.
Sooth America~ Indians. were "'uniqtm
odsinmors of htbits of usin8
the a~d~v~ report in d',e pr~tJ~:~s--
if esoteric-New Yo~ Botanical Gar-
To~cco use, an~lu~oloests have
su~ssed, is ~ very old culWt~ practice
fulfilling cert~n social needs.
C. Paul Dredge. a senior consultant
for Social Systems Analysts. reports in
Korea Jonmal that "'offering and
ceptingsmoking materiaJs in that ration
is a symbol o( friendship or aHianco."
"To offer a cisarene is to offer a
which is heyond pr~ic~ ~c, ~
which has powerful historic~ ~ cul-
mr~ symbolic metnin~s," writes
Dredge. an anthropoloest.
A gi~ ot'ci~ar~tt~s in Korea, he says.
l~VeS the way for continued cordial
re~ionships.
"Tobacco s~rves as a kind of social
~se to smooth ~he mechanisms of
interl~rson~ relatiomhips a~[ wans-
ac~ons." wri~s Dred~. who s~nt 18
months in Koa~ smdyin¢ this topic.
He qu# mmki~.c, ~ drinkin~ ~o buy
an ox hot ~ li~er corried it off
"While some may risk the danl~rs of
tigers . . . by givil~ up tobacco." he
wt'll con~ue to use it. for its smoke
TI53180862
