Tobacco Documents Online

I r Ir - I - I /` .^.tZA": Cy Ma_`"C.^. I~- ii_1=o, my nane is I`r =r..... The s't,.^per Pc,: a.:c, _cnd•: c.-- . a s=_ ,•e.• azo•--,z t==cs _.= t'ze news. 1. Wet:e are there any c:.i.ldrern under the a=a „~ l0 1i.vinc :.n `..:~s ho::sehol::? Yes 1 (ASK 2) No ... How many, if any, are age 12 to 17? Age 12 to 17 Age 11 or vounaer One 1 1 Two 2 2 (P5K 3) "llree 3 3 Po.ar or mo=e 4 4 None Y ( TrR.*ffNF~ ) Y 3. How many, if any, are age 11 or younger? (RECORD ABOVE) 4a.. We are pax-ti.czla=ly interested in speaking to parents. Are yc,: the (mer :e_ / father) of those children? Y es 1 ( SKrP 'rJ 5) No 2 (ASK 4b) 4:0. MaI• I speak to tzeir father? (IF NC'~' AVArZJR=- ) Then way Ispeax to _.:e=r mother? (Ir MOTHER NOT AVF.LLABZ~, Tr'7~SNATE) C®~~AC~p ITIGAT10N MorIESoTA~OB TIMN 175565 TIFL 0527756

5. How frequently would v"'..'. say you rea=, a C'..a=!y :lew^J,-ne=--~',S: every 2 or 3ti=es a wee}:, more like once a week, or less often :ha:. that? c,bou t every day i 2 o= 3 times a weeic 2 Once a week 3 Less often 4 Never (volunteered) ~ Don't know V 6. How often would you say you read a Sunday newsgzmer--jts= a~a,:= every Su nday, 2 or 3 times a month, once a month, or less often t.zar. that? F.bout every Sunday ~ 2 or 3',.imes a month 2 Once a month 3 Less ofter. 4 Never (volunteered) 5 Don't know Y (S?~ TO 9 ) 7. Does the Sunday newspaaer you read have a Sunday suzplemen: ... : it like Parade or F-i.ly Weekly? Yes 1 (ASTI 8) No 2 Don't know Y (SKZP 'I`o 9 ) 8. Is that someth~c you usually look '.ilrougn or sometilinc voa-, usually pass by? L su aLly look through Pass by " Don't know 2 Y CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 175566 TIFL 452775?

- I - evQ:,„o you read a weekl y or once-a-week news=a?e_--every times a month, once a mont:~., or less o_° ten than ;.;lat? Every week 0 .aere are some newsp-ers that come o::t j ust once a week. t 2 or 3 times a mont.': Once a month Less often Don't know FA=) Reau Less lar?v often Don't know Reader's Digest ~ 2 v 3etter 3omes & Gardens 1 2 Y Lif e 1 2 Y Time i 2 Y Natural History , 2 Y Kansas City I 2 Y INS^.1^uC=ON: == QV~'.5':'Ia1~S 5, 6, 8, 9, 2.0. IF ;Ivv.:.r5 IN X-M OF 3C=S IF INZO AM-W--S IN AIv'Y BOX, 'I't'...R_*1INA.'"~.' . z ~ F 2 3 4 v How °= teT-=, -= week, 2 or 3 TIMN 175567 10. I jW going to read ofr a_ew magazines, a.nd wmald yot: tell me, for eac: one, i~ ?t is a macazine vou read regularly, that is nearly every issue, or one you read less often than that? First (read macazine name) (ASr ABO= 11. 2txxninS now to scmet.inc else, we `d like you:- i=ression as to how interested a few major indust=ies are_ in the safety and welfare of the people who use their products and services. F irst, how interested would you say the auto- mobile industry is in the safety and welfare of its customers-very _nterested, moderately interested, not very interested, or n.ot at all interested.? How about the drug incus=-y? (ASK ABOUT EALrTi I==Y) .. ~ a Very interested Moderately interested Not very Not at all interested interested Do^.'t know ~ U a. Automobile indust_-7 1 2 3 4 V ~ b. Drug industry 1 2 3 v ~ F O E c. fiobacc-- industry 1 2 3 4 V ~ ~ d. :.icuor i.ndust_-v 1 2 3 4 Y I e. Chemical ir_dust_^l , 2 3 V TIFL 0527758

- 4 - ~. . How serious an e=-o-` wouic yo,.: say the -"i pec~le to ,.-,ve saLfe;v and use seac beas -- a se_,ous a totern effor:, or no e=5or= at all? e=fo -, _=odera=e Auto indust_^v Dr,:= inaus T=]Dacco Li qao: Serious e°for-t 1 = _ 1 .oderate effort 2 2 2 2 Token effort 3 3 3 3 Ro e:fo= 4 4 4 4 Don ` -: know Y Y Y Y Sow serious arn effort would you say the dr^sc industry is makinc co info= peo?le abou: the possible side effects of the various medications they make-a serious effort, a moderate effort, a token effort, or no effor ` at a12? (RECARD A-c3OVE) 14. Fiow serious an effort would you say the tobacco industry is making `,.o '-,-ge teenagers nou -., smOKe ciga2"ettes~-8 serious e:FO=t, a mOCle:ate effort, a token effo -, or no effort at all? (R_C0RD ABOVE) 15. How serious an effory would you say the licsor in_cst_-y s makinc to tea^. : peoaie to drink in moderation-a serious efi=c -, a moderate e=fo=,t, a token effort, or no effort at ali? (FtECORD ;%BOV :) 16. When industries run camaaigns like that about the use of thei-- products, do you think they do it more because of real concern about their ess-...omers, or mo_e to protect themselves aaa;,nst possihle legislation that would rest=ict their activities, or equally for both reasons? Concern about customers i To p_otect theasselves 2 Both 3 Do^.`t know Y 17. ~arlier you told me you had children 12 to 17. Wnat is the age of the (youngest, oldest)* 12 to 17 year old you have? Age TIMN 175568 ,~ (write in) ~ *::a1f the c_sestio:.:.a.i.res would ask a: c:it the ~ youngest; half about the oldest ~ N CO1VFIDEN'I`IAL'- MINNESOTA TOBACCO LI'i`IGATION ~

_5. Wo~id y ~n: say yoL aev_ a=_ °xce==ent _e_aac^s: W__. ycc,:r (aae) veaz _ ~. a QOOC :ELay10II5lL~! c=c_~ -e1a_Ons;.1II, or a nOt-Vew_-COOC _°_1?~C'S ~_ with VOL': (aee) year Old? rX.^.e:lea'_ : 2 Good Fz~ , 3 Net very good ~ Don't know Y 19. Do you have hea_ to heart talks wi t:: yot: ( aoe ) year o ld about the ~roh iems e= growina_ up and how ;,.: co_ve with tZ em, frec_uently, c_ occasionz}y, or aot verv often? Frecuently 1 Occasiona.liy 2 Not very often 3 Don' t k.ow Y _ t'*: 20. Do you have the feelinc your (ace) year old i s always =en and trank w4 you, or =en about most tt=ngs ht:t aot aL' ,.._ tends to tell ycu s~.Y what you wot:id like to near? Always oaen 1 Oeen about most; not all 2 Tells what oarent wants to hear 3 Don't know - Y CONFIDENTIAL' WNNESOTA TOBACO Lff'GATION TIMN 175569 TIFL 0527760

Have Vcu, bV zTr c:*la:.ce, seen any a:s recer.`..'_y in eit.Ze_ news:-~ane=s or t'3nr+- macazlnes :.Cla-: _ea-_=-eC SlocZ_^- "WAer° ls ~D°_.°.F>" °- . i (cZK r.F,..? I''..r: ) ves I3c Don''- know a. The slocan 'Wnere's the beef?" 2 V . A booklet you could send for calied "Helaing °oi~thl deciae" 1 2 V c.Mhe c_uestion "How do yo-:, tell n =riend 'ne's toc -unic to 1 2 Y d. The idea of .Z;..^ginE v_ ounc peopie not to smoke 1 2 V e. The sioean "Reach out and --ouw^ someone" 1 2 v f ., The statement "It's square i.f it's round" 1 2 V 22. If you read or heard new inio=mation about smoking and health that was auc out by the (American Cancer Society, etc.), would you nrohably beliQve :t no matte= how ss:--arisinc it was, or believe it only if it made gooa sense to you, or would you grobably not be'eve it ilf they said -4--? (FSY, n3: D': -s.AGt ORGANIZA=1ON) Rmerican Ca=er Societr XYZ II.S. ?ssoc- Hea iation Humar_ De 1t R pt. of h. and esources The Tohacco `tute Believe no matter 1 1 1 1 Believe if made sense 2 2 2 2 Probably not believe 3 3 3 3 Don`t know Y Y Y Y 22. Do you yourself smoke cicarettes, by that I mean as muca as a pack a week? Yes 1 ($ILTP 'r'0 25 ) No 2 Don't know v (ASaZ 24) COIITFID1:NTIAL: MINNESOTA TOBACCO LPITGATTON TIMN 175570 TIFL 0527761

24. Have yo-_, eve= smokec c:gare_rtes re __a_1y--_za_ _s a= ,......_` as apac'v a week? Yes = No 2 Don't know v 25. Now, 2want to ask you a=ew euestions just -for stz,.issical pu_-poses. 2°m ao:~nc to read some age groups. Would you stop me when I read vours? (R::.AD L2S:) - 60 or over i 45 to 59 2 30 to 44 3 Q_ 18 to 29 4 26. What is the last graae of regular school you attended, not coun`:.nc specia,rzeC scnools e ike secre..m=ia1 or a,-t schoos? No school 1 5=ade school (1 - 8) 2 Some aiah school (9 - 11) 3 ~gh school cradsate (12) 4 Some college (13 - 15) 5 College graduate (16) 6 Post 7 aduate (17+) 7 27. And, f inally, in w'^.ich of these croups would the coabined annual :.ncome of all aembers of ..his household put you-less than $5,000, 5 to $10,000, 10 to $20,000, 20 to $30,000, or over $30,000? $0 - $5,000 1 $5,000 - $10,000 2 $10,000 - $20,000 3 $20,000 - $30,000 4 $30,000 or »cre 5 Don't know ° CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION TIMN 175571 rrFL 0527762

2 0 . Fv.^.O:c`. s~ .~: Maie ~ eIIlnie 7- :'ae_`s it. ':ze----cs ve_y =,uc._ _.y ou,:_ heip. I~IAME Dpw Zh.L~v'~;Is CONFIDE"' MINNE5OTA TOBACCO LTI'IGATION TIMN 175572 RFL 0527763