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RiraiowFm¢hTUi September 19, 1984 TO: Mr. J. D. Weber FRCM: Marietta C. Swaim SUBJECT: Weekly Accompliehnent_s Product Research • Results of the WINSTON ICing and WINSTON Lights 85 Paired Comparison tests of Pilot Plant vs. Manufacturing product were presented to R&D. In both WINSTON Lights tests, the Pilot Plant and Manufacturing products were at parity for overall preference. For WINSTON King, however, there were differences in preferences. For one prototype, competitive 18-34 male smokers preferred the Pilot Plant version while for the other prototype, the manufacturing made product was preferred. There were, however, very few differences in attribute ratings between the products. Small differences in product analyticals were also observed. • Results of the Full Flavor Menthol 85 Filter Flavor top dressing study showed that filter flavor and top dressing interact to affect consumer perceptions. Attributes affected by this interaction include harshness, coolness, menthol taste, tobacco/menthol taste, aftertaste and natural taste. T6e..presence of top dressing (regardless of whether filter flavor was present) also had a pwsitive affect on overall acceptance among competittve smokers. Results will be used by R&D to further optimize flavoring systems for products according to their attribute improvement needs. Marietta C. Swaim MARKETING DEVELOPMENT DEPAR'MENT MCS/kee