Tobacco Documents Online

Marketing Principles and Practices - Promotion Page 1 of 2 Promotion Cigarette promotions are intended to encourage the purchase of Brown & Williamson brands rather than competitive brands of cigarettes. Examples of promotional activities include mail offers, merchandise offers, sweepstakes, contests and discount coupons. Brown & Willamson employs only those promotions which can be appropriately regulated to assume that they are directed at adults at least 21 years of age or older. Examples of our marketing practices to direct our promotions to adults include the following: . Informing consumers on all cigarette coupons, offers and all types of request or entry forms that the program is available only to smokers 21 years of age or older. . Requiring evidence that each consumer is 21 years of age or older, a smoker and wishes to receive cigarette promotions and/or merchandise through the mail before sending any materials. . Taking precautions to assure that cigarettes sent directly to consumers are received by adults 21 years of age or older. . Sending replacement promotional items, refunds or coupons to replace defective product only to adult consumers 21 years of age or older. . Not distributing branded merchandise such as clothing or lighters to the general public. . Being sure that company databases that are used for marketing purposes include only smokers 21 years of age or older. • Restricting sampling (providing free cigarette g samples) to adult-only locations where access is N limited to adults at least 21 years of age or older. ~ w • Requiring all people representing the Company in ~ conducting face-to-face promotions to be at least http://www.bw.com/1 moovtheater/4 corpresponse/promotion.html 04/01/1999

Marketing Principles and Practices - Promotion Page 2 of 2 21 years of age. . Requiring samplers to tell consumers that promotional items are intended only for smokers 21 years of age or older and to obtain identification from any consumer who appears to be less than 27 years of age before distributing promotional items. . Requiring samplers not to urge any person to accept a sample or promotional item if the person declines or refuses to accept it. next http://www.bw.com/1 moovtheater/4 corpresponse/promotion.html 04/01/1999