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Philip Morris

Marlboro 500 Presented by Toyota Recap of Activities

Date: 1999 (est.)
Length: 7 pages
2064979070-2064979076
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Original File
2064978816/2064979084/SETTLEMENT - SPONSORSHIP
Named Organization
Ca Speedway
CART
Childrens Fund of San Bernardino
Dayton
Federal Express
Hootie + the Blowfish
Motor Racing Outreach
Nascar
Toyota
Victory Lane Magazine
Named Person
Chestnutt, M.
Dallenbach, W.
Isaak, C.
Krosnoff, J.
Mears, R.
Money, E.
Litigation
FEDA/PRODUCED
Master ID
2064979069/9077

Related Documents:
UCSF Code
zzz04c00
Type
Agenda
Site
N528
Characteristic
Marginalia
Date Loaded
01 Nov 2002
09 Dec 2002
Area
MURILLO,JOE/OFFICE
Brand
Marlboro
Author (Organization)
Ca Speedway

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Page 1: zzz04c00
j..L 1-1 '7~ rk l.t4LaU:'.P71N bYttUUHI --U'd f-1G> ~'dj IU MARLBORO 500 PRESENTED BY TOYOTA RECAP OF ACTIVITIES TUESDAY. OCTOBER 26 - Jeff Krosnoff Memorial Golf Tournament Presented by California Speedway and Toyota " WEDNESDAY. OCTOBER 27 - THURSDAY. OCTOBER 28 - FRIDAY. OCTOBER 29 - Media Day Event at California Speedway (Specifics still TBD) Dayton Indy Lights Practice NASCAR Craftsman Truck Practice CART Practice Dayton Indy Lights Qualifying NASCAR Craftsman Truck Qualifying CARA Charity Event at Ontario Airport' SATURDAY. OCTOBER 30 - CART Qualifying - Dayton Indy Lights Practice - NASCAR Craftsman Truck Race - Historic Champ Car Parade' - Autumn Festival at MRO Tent in Infield ' Musical Performance in Infield' - F-1 Infield BBQ ` Fireworks SUNDAY OCTOBER 31 - Fan Appreciation Day * Dayton Indy Lights Race CART Race * See following pages for detailed explanation.
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JUL 14 '99 10:00 FR CRL1FuRN1A SPEEDWq'i 909 429 5355 TO 513052331609 P.04i09 CHAMPIONSHIP AUTO RACING AUXILARY (CARA) EVENT RUNWAY MADNESS DATE: Friday, October 29, 1999 LOCATION: Airplane hangar at Ontario Airport (same as 1998) RECEIPIENT OF MONEY RAISED: Championship Auto Racing Auxiliary will designate the charities to receive funding from the event. California Speedway has requested that a portion of the proceeds be donated to The Children's Fund of San Bernardino. BACKGROUND: This will be the second year for the event. The overall theme for the party will be Halloween. Federal Express has already signed on as title sponsor again and all other CART sponsors are currently being soticited to participate. FORMAT: The event features cocktails/dinner, silent and live auctions and the evening highlight will be performances from each of the race teams involved with CART.
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JUU i~ '~U 1VJ.vJkJ rK l.HL1YUKNIH 51'GCUUIHi 707 VG'J J,]77 IU JEFF KROSNOFF MEMORIAL GOLF TOURNAMENT DATE: Tuesday, October 26, 1999 LOCATION: Empire Lakes Golf Course in Ontario, California RECEIPIENT OF MONEY RAISED: Jeff Krosnoff Memorial Scholarship: Developed to honor Champ Car driver, Jeff Krosnoff, who was killed three years ago in Toronto, the Krosnoff Scholarship is awarded each year to a high school senior from Los Angeles. The scholarship is awanied based on a written essay and their performance as an outstanding citizen in their community. The scholarship is awarded each year at The Toyota Grand Prix of Long Beach. BACKGROUND: This will be the third year for the tournament. The past two tournaments have been comprised mostly of those who knew Jeff. With the sponsorship, this year, by California Speedway and Toyota, it is our intention to raise the tournament to a higher level making it a fixture of race week. FORMAT: ' Thirty-six foursomes will play the course with a celebrity or CART driver. A cocktail partytauction and awards will follow the tournament. Please note: A brochure for the tournament is currently being developed and will be fonvarded upon its completion. Completion is targeted for July 1. 'D J N
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Ju~ 1. '7~ I . St'ttUwHr 7U7 SG7 7~ IU 713b~2~U'lyU~ N.U5ik17 HISTORIC CHAMP CAR PARADE DATE: Saturday, October 30 LOCATION: California Speedway BACKGROUND: This will be the third year that the Historic Champ Cars are displayed and paraded at California Speedway. Wally Dallenbach established this feature of the weekend. Victory Lane Magazine coordinates the participants for the show. Additionally, Victory Lane hosts the particpants to a cocktail party and other amenities throughout the weekend. FORMAT: Ten to fifteen historic Champ/Indy cars are on display throughout the weekend. They parade the track on Saturday so that all of our guests may see them and learn about their historic pasts. Most of these vehicles have won significant race events such as the Indianapolis 500 and are driven in the parade lap by race winners (i.e. Rick Mears).
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JUL 14 '99 16:Ba FR LHLIFORNIH SPEEDWRY 909 429 5399 TO 9130523a1B09 P.06i09 AUTUMN FESTIVAL WITH MOTOR RACING OUTREACH DATE: fl , I §-aturday; Octo4e\30, 1999 LOCATION: V_ vy Motor Racing Outreach" mpound located at the east dway Infield BACKGROUND: FORMAT: PRE-EVENT PROMOTION: This will be the second year that MRO will provide an Autumn Festival for our infield guests. In 1998, the festival concluded with a Trick-or-Treat With The Teams event. This year it would be the sole function of this type for the evening. Upon arriving at California Speedway, all infield guests would be invited to participate in the Autumn Festival at the MRO compound. The festival would feature costume contests, booths (i.e. dunking for apples), entertainment (i.e. face paintersfmagicians) ~ --caad-k. , arriving at the track. All guests intending to stay in our infield for the weekend will receive a copy of our July and October -newsletters. We would publicize the Autumn ival as a reminder tha an-fn " oween Ta"rrs°6n tne weekend and that they should bring costumes. For more information, they should check with MRO upon v
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JUL 14 '99 10:00 FR CRI.IFORNIR SPEEDWRY 909 429 5399 TO 913052301609 P.07i09 MUSICAL PERFORMANCE DATE: Saturday, October 30, 1999 LOCATION: California Speedway Infield BACKGROUND: Since our opening, California Speedway has hosted four musical performances for our guests. Featured artists have included Mark Chestnutt (twice), Eddie Money and Chris Isaak. Guests of the speedway have begun to expect these performances and they always produce a substantial turnout. For the / upcoming CART weekend, California Speedway is^' investigating Hootie and the Blowfish and look to have a major sponsor for the performance. FORMAT: The infield will be open to all ticket holders around 3:30 p.m. Concession stands are specially set up to handle the additional crowd. These stands feature items from hamburgers to wine and cheese. The performance will begin at approximately 5:30 p.m. and run about an hour to an hour and a half. F-1 PARTY DATE: Same as above LOCATION: Same as above BACKGROUND: The final race of the F-1 season falls on October 30. In 1998 a number of the teams hosted parties in their respective hospitality areas to watch the final F-1 race. We determined that it might be of interest for our guests as well. FORMAT: The race would be shown on a large screen monitor in the infield following the musical performance. Concessions would remain open.
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JUL 1-1 '77 lU;eal tK LHL1FUKfYIH St'ttUWHf 7k97 427 7.~77 IU 71.~kJ5~.it~ltlkJ7 Y'.I'J+7/4J7 FAN APPRECIATION DAY LOCAL PROMOTION DATE: Sunday, October 31, 1999 LOCATION: California Speedway BACKGROUND: California Speedway Fan Appreciation Day is an extension of the national promotion currently being developed by CART. California Speedway staff are encouraging involvement from all track sponsors. FORMAT: Periodically throughout the weekend, guests will have their seat number announced to win prizes supplied by sponsors. Each participating sponsor will support the promotion through local advertising and point-of- sale materials suppiied by CART to maintain consistency with the national campaign.

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