Philip Morris
Cigarette Test - Report Form
Fields
- Original File
- 2049050508/2049050657/HTI 1286 - 8541 FINAL 891011 MARLBORO LIGHTS 100MM NON-MENTHOL VS
- Litigation
- STMN/PRODUCED
- Master ID
- 2049050527/0540
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CIGARETTE TEST - REPORT FORM
PART I
TO BE ANSWERED IMMEDIATELY AFTER YOU HAVE FINISHED SMOKING 3 OR 4 PACKS OF
THE K2 CIGARETTES AND BEFORE YOU, START SMOKING THE G8 CIGARETTES.
1. What, if anything, did you dislike about the K2 cigarettes?
2. What, if anything, did you like about the K2 cigarettes?
3. Below are pairs of different phrases which might be used to describe the K2 cigarettes - one
phrase at each side of the page
... with boxes numbered 1 to 7 between each pair. The closer you feel a particular phrase applies to
these cigarettes, the
closer to that phrase you would pick a box. Please check one box for each pair of phrases.
A. Does not have a mild taste 0 0 0 ® 0 6 0 Has a mild taste
B. Is not harsh 0 0 a ® 0 a 0 Is harsh
C. Does not have a good taste 0 0 0 ® 0 6 0 Has a good taste
D. Is not satisfying 0 ~ 0 ® 0 6 ~ Is satisfying
E. Is not cool smoking 0 Ffl 0 4 0 6 0 Is cool smoking
F. Does not burn too fast 0 n 0 4 [-5] 6 0 Burns too fast
G. Does not have an easy draw 0 0 0 ® 0 6 [71 Has an easy draw
H. Does not have a dry taste in my mouth 0 0 0 ® 0 6 0 Has a dry taste in my mouth
I. Doe s not leave a good aftertaste in my mouth 0 0 0 ® 0 6 0 Leaves a good aftertaste in my mouth
J. I dislike extremely 0 0 0 ® 0 6 0 I like extremely
IMPORTANT: PLEASE KEEP THIS REPORT FORM HANDY UNTIL WE TELEPHONE
YOU. DO NOT RETURN IT TO US.
P411-M 1 -2-

CIGARETTE TEST - REPORT FORM
PARTII
TO BE ANSWERED IMMEDIATELY AFTER YOU HAVE FINISHED SMOKING
3 OR 4 PACKS OF THE G8 CIGARETTES
4. What, if anything, did you dislike about the G8 cigarettes?
5. What, if anything, did you like about the G8 cigarettes?
6. Below are pairs of different phrases which might be used to describe the G8 cigarettes - one
phrase at each side of the page
. with boxes numbered 1 to 7 between each pair. The closer you feel a particular phrase applies to
these cigarettes, the
closer to that phrase you would pick a box. Please check one box for each pair of phrases.
A. Does not have a mild taste
B. Is not harsh
C. Does not have a good taste
D. Is not satisfying
E. Is not cool smoking
F. Does not burn too fast
G. Does not have an easy draw
H. Does not have a dry taste in my mouth
I. Does not leave a good aftertaste in my mouth
J. I dislike extremely
0
0
a
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
®
4
4
®
®
4
®
®
®
®
0
0
0
0
0
0
0
0
0
0
6
6
6
6
6
6
6
6
6
6
0
0
0
0
0
0
0
0
0
0
Has a mild taste
Is harsh
Has a good taste
Is satisfying
Is cool smoking
Burns too fast
Has an easy draw
Has a dry taste in my mouth
Leaves a good aftertaste in my mouth
I like extremely
IMPORTANT: PLEASE KEEP THIS REPORT FORM HANDY UNTIL WE TELEPHONE
YOU. DO NOT RETURN IT TO US.
P411-M1 -3- (PLEASE CONTINUE ON NEXT PAGE)

PART III - TO BE COMPLETED AFTER YOU HAVE FINISHED PART II
7. Now, smoke some of the remaining cigarettes of both codes and answer the following: All things
considered which of the test
cigarettes did you prefer?
Preferred K2 F~
Preferred G8 ~
No preference ~
8. If you preferred one cigarette to the other, please tell us why.
IMPORTANT: PLEASE KEEP THIS REPORT FORM HANDY UNTIL WE TELEPHONE
YOU. DO NOT RETURN IT TO US.
~
