Jump to:

Philip Morris

Cigarette Test - Report Form

Date: Oct 1989 (est.)
Length: 3 pages
2049050538-2049050540
Jump To Images
industry_a baa03e00

Fields

Original File
2049050508/2049050657/HTI 1286 - 8541 FINAL 891011 MARLBORO LIGHTS 100MM NON-MENTHOL VS
Litigation
STMN/PRODUCED
Master ID
2049050527/0540

Related Documents:
UCSF Code
baa03e00
Type
Form
Questionnaire
Request
STMN/R1-004
STMN/R3-011
Site
N434
Date Loaded
05 Jun 1998
01 Feb 2002
Attachment
2049050525/2049050540</pa1
Area
ISAACS,JERRY/CARLSTADT
Brand
G8
K2

Document Images

Text Control

Highlight Text:

Image Control

Image Rotation:

Image Size:

Page 1: baa03e00
CIGARETTE TEST - REPORT FORM PART I TO BE ANSWERED IMMEDIATELY AFTER YOU HAVE FINISHED SMOKING 3 OR 4 PACKS OF THE K2 CIGARETTES AND BEFORE YOU, START SMOKING THE G8 CIGARETTES. 1. What, if anything, did you dislike about the K2 cigarettes? 2. What, if anything, did you like about the K2 cigarettes? 3. Below are pairs of different phrases which might be used to describe the K2 cigarettes - one phrase at each side of the page ... with boxes numbered 1 to 7 between each pair. The closer you feel a particular phrase applies to these cigarettes, the closer to that phrase you would pick a box. Please check one box for each pair of phrases. A. Does not have a mild taste 0 0 0 ® 0 6 0 Has a mild taste B. Is not harsh 0 0 a ® 0 a 0 Is harsh C. Does not have a good taste 0 0 0 ® 0 6 0 Has a good taste D. Is not satisfying 0 ~ 0 ® 0 6 ~ Is satisfying E. Is not cool smoking 0 Ffl 0 4 0 6 0 Is cool smoking F. Does not burn too fast 0 n 0 4 [-5] 6 0 Burns too fast G. Does not have an easy draw 0 0 0 ® 0 6 [71 Has an easy draw H. Does not have a dry taste in my mouth 0 0 0 ® 0 6 0 Has a dry taste in my mouth I. Doe s not leave a good aftertaste in my mouth 0 0 0 ® 0 6 0 Leaves a good aftertaste in my mouth J. I dislike extremely 0 0 0 ® 0 6 0 I like extremely IMPORTANT: PLEASE KEEP THIS REPORT FORM HANDY UNTIL WE TELEPHONE YOU. DO NOT RETURN IT TO US. P411-M 1 -2-
Page 2: baa03e00
CIGARETTE TEST - REPORT FORM PARTII TO BE ANSWERED IMMEDIATELY AFTER YOU HAVE FINISHED SMOKING 3 OR 4 PACKS OF THE G8 CIGARETTES 4. What, if anything, did you dislike about the G8 cigarettes? 5. What, if anything, did you like about the G8 cigarettes? 6. Below are pairs of different phrases which might be used to describe the G8 cigarettes - one phrase at each side of the page . with boxes numbered 1 to 7 between each pair. The closer you feel a particular phrase applies to these cigarettes, the closer to that phrase you would pick a box. Please check one box for each pair of phrases. A. Does not have a mild taste B. Is not harsh C. Does not have a good taste D. Is not satisfying E. Is not cool smoking F. Does not burn too fast G. Does not have an easy draw H. Does not have a dry taste in my mouth I. Does not leave a good aftertaste in my mouth J. I dislike extremely 0 0 a 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ® 4 4 ® ® 4 ® ® ® ® 0 0 0 0 0 0 0 0 0 0 6 6 6 6 6 6 6 6 6 6 0 0 0 0 0 0 0 0 0 0 Has a mild taste Is harsh Has a good taste Is satisfying Is cool smoking Burns too fast Has an easy draw Has a dry taste in my mouth Leaves a good aftertaste in my mouth I like extremely IMPORTANT: PLEASE KEEP THIS REPORT FORM HANDY UNTIL WE TELEPHONE YOU. DO NOT RETURN IT TO US. P411-M1 -3- (PLEASE CONTINUE ON NEXT PAGE)
Page 3: baa03e00
PART III - TO BE COMPLETED AFTER YOU HAVE FINISHED PART II 7. Now, smoke some of the remaining cigarettes of both codes and answer the following: All things considered which of the test cigarettes did you prefer? Preferred K2 F~ Preferred G8 ~ No preference ~ 8. If you preferred one cigarette to the other, please tell us why. IMPORTANT: PLEASE KEEP THIS REPORT FORM HANDY UNTIL WE TELEPHONE YOU. DO NOT RETURN IT TO US. ~

Text Control

Highlight Text:

Image Control

Image Rotation:

Image Size: