Tobacco Documents Online

PI'= MORRIS (This Resolution can be adapted to American Brands, Liggett, Loews, and U.S. Tobacco) Tobaaco Sales and Minors R14EREAS, an estimated 38% of high school seniors have smoked in the last month, thus making them "regular smokers' (National Institute for Drug Abuse); half of these children regularly smoke Marlboros; of all children alive in the U.S.A- in 1989, 5,000,000 are predicted to be killed prematurely by cigarette smoking, with at least 39% of these deaths attributable to Philip Morns products; according to NIDA more children are more addicted to cigarettes than to heroine, cocaine, and PCP; children have been found not to know that cigarette smoking is addictive or to underestimate health-hazards caused by smoking; studies show the imagery used with Marlboro advertising appeals to children; Federal and State legislation is pending restricting tobacco products to minors; our Company is being sued in the Commonwealth of Massachusetts for illegally selling tobacco products to children; it is estimated that our Company realizes about 545,000,000 in annual profits from illegal sales of Mariboros to U.S. children; our Company has aggressively tried to keep children from using our Marlboro lighters; RESOLVED, that a Review Committee composed of no more than twelve members (one half selected by the Board and one half by the U.S. Surgeon General and this resolution's proponents) be in place by September 1, 1990. This Review Cc;mmittee shall report to the Board by September 1, 1991 its findings regarding: 1. the impact promotional practices and sampling has on children's decisions to smoke our Company's brands: 2. a specific evaluation of how promotional techniques such as advertisements and sponsorships of sporting and music events, paid product placements in movies viewed by children, as well as free sampling affect children's purchase of our Company's cigarette products; 3. what policies/practices our Company might implement to insure that minors not ~ be targeted with the above, inducing them to buy our cigarette products.

• 4. the possibility of our company considering the adoption of a policy that profits realized by the illegal sale of our cigarette products to minors be transferred to public health organizations (such as state health departments) for anti-smoking campaigns geared to under-age children and enforcement of laws to insure the non- sale of our cigarette products to children. FUR'I fER RESOLVED, that by January 1, 1992 this Review Committee's recommendations, along with management's implementation plan, be available to all requesting shareholders. SUPPORTING STATEMENT Our Company doesn't condone tile¢al sales of its products; yet millions of underage children regularly and illegally smoke our Company's cigarettes. The profits realized is 'blood money" which should not benefit the board, management, or shareholders. A sign of our Company's commitment to stop this illegal activity at its source would be a serious consideration of this proposal. If you agree please vote "yes." .