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CPM: 529.70 We would like to set up a conference call to further discuss each proposal. Space and material deadlines are approaching, therefore we need to commit to one of the above proposals shortly. Thank you, Cindy DuBosq Media Planner 1 1 I 727.5992 I. ,.-attl.htm 81866605

products and services. This is an effective way to generate qualified leads and build a targeted database of responsive consumers. * Lorillard's parent website will be listed on the Reader Service page. • A hotlink taking consumers directly to the Lorillard's www.2TakelO.com where they will be able to obtain more information about the 6 seminars. Lorillard will need to supply the following: * Provide direction, approval of copy and layout of the regional advertorial • Supply the 50,000 invitations (direct mail pieces) We recommend the advertorial to run in the September issue On-sale: Aug. 14 Space close: June 15 Lorillard's 2001 page contract level: $25,409 net Parents Magazine Parents magazine has revised their proposal based on a brief conversation explaining that the allocated budget could not accommodate their page cost of 562,921 net. Inturn, Parents resubmitted a very aggressive page cost and opportunity. Their revised proposal is outlined below: In-book: • Lorillard's incremental page ad will run in 1,000,000 copies of its 2,125,000 total circulation. The cost for this incremental page will be 529,750 net. "Family Fun" Program: (Now incorporates the 2 additional markets, keeping all other details listed below the same) The fitness sweepstakes will encourage families to get active and exercise together. The main focus is for the family to spend quality time together, which will open the communication gap on neutral grounds. Parents will create 25,000 custom 1"x1 1/2 one color teaser stickers announcing the "Focus on Family" fitness sweepstakes. Stickers will be placed on the invitations produces and sent out by Lorillard Parents will provide a total of 25,000 name mailing list of Parent readers within the six seminar markets Parents will create custom "Focus on Family" fitness sweepstakas signage and ballots for display at each of the six Lorillard seminar events Parents will provide a family set of bicycles (2 adults, 2 kids) for 1 winner at each seminar Internet Component: An announcement encouraging parents to attend the six seminars will appear on www.parents.com. The announcement will be a hotlink for readers to link to Lorillard's parent site to learn more about the seminars and Lorillard's effort. The text link will rotate on www.parents.com before the seminars and will last through the duration of them or for up to 4 months. Lorillard's website will give specifics about the seminar i.e. dates, locations, times, topics, and sweepstakes prize Parents Audience Reach: 25,000 readers (total breakout within the 4 markets -TED) Please note: Family Life Total Circulation: 700,000 Page Cost: 525,409 net CPM: $36.30 Parents Total Circulation: 1 million Page Cost: 29,750 net 81866604

Jordan Bressler/Lorillard/MLBA To ^Cynthia DuBosq" <cdubosq@nevryork.bozell.com> 05/30/2001 07:15 AM cc "Tamara Winfrey (BSMG)" <twinfrey(1bsmg.com>. "Katy Homburger (BSMG)" <KHcmburger@bsmg.com> bcc Subject Re: 6 City Tour - Revised Proposals TamarsJKaty-Let's discuss ihoroughly on our 10 a.m. (EDT) conference call today. Cynthia- I would like to arrange a call with the four of us (Tamara, Katy, you and I) early afternoon to discuss our recommendations based on our dialogue on our 10 a.m call. Can we all gettogether at 2 p.m. eastern to discuss? Let me know. "Cynthia DuBosq" <cdubosq@newyork.bozell.com> or 05/29/2001 08:22:36 PM To: "Tamara Winfrey (BSMG)" <twinfrey@bsmg.com>. "Katy Homburger (BSMG)" <KHomburger@bsmg.com>, "Christie Poe (BSMG)" <CPoe@bsmg.com>. 'Liza Michaels (BSMG)" <Imichaels@bsmg.com>. 'Alex Abraham (BSMG)" <AAbraham@bsmg.com> cc: Jordan Bressler/Lorillard/MLBA@MLBA, jroth@neviyork.bozell.com, Adam Goldfarb <agoldfar@newyork.bozell.com>. chamill@newyork.bozell.ccm. Anthony Arena <aarena@newyork.bozell.wm> Subject: 6 City Tour - Revised Proposals Hi Everyone - The following is an update on the status of our magazine negotiations for the 6 market parent seminars. Family Life Family Life has resubmitted their proposal based on your modifications (i.e. 6 markets, an internet component, mailing the postcards according to seminar date and amusement park/ museum grand prize). Below list the changes incorporated into the proposal. Advertorial Concept: * Family Life will create and produce a full page regional advertorial announcing the 6 seminars. • The ad will be featured in each region. (1 ad for all six regions) * The ad will highlight all the important topics that the seminars will discuss while encouraging readers to attend their local seminar. • Family Life will provide 1 winner at each seminar a family 4 pack of tickets to a Children's Museum in that city Database Mailing: • Family Life will mail 50,000 invitations (created by Lorillard) to subscribers in the six areas where the Lorillard seminars will be held. • Family Life will approve invitation for postage cost purposes Family Life Audience Reach. 91,427 readers * San Diego - 6,807 readers * Philadelphia - 30,445 readers * Charlotte - 8,612 readers * Dallas - 15,789 readers • Greensboro - 8,935 readers • Phoenix - 20,039 readers Internet Component: This online listing is designed to provide easy access to Family Life and www.parenting.com users to information about advertisers' 81866603