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Lorillard

Is Your Name Inside Old Gold Filters Cartons?

Date: 1971 (est.)
Length: 3 pages
00624021-00624023
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industry_a aaa61e00

Fields

Named Organization
Tracers Company of America
Named Person
Goldfader, E.
Litigation
STMN/PRODUCED
UCSF Code
aaa61e00
Type
Advertisement
Request
R1-004
Site
G29
Characteristic
Marginalia
Date Loaded
05 Jun 1998
01 Feb 2002
Area
LEGAL DEPT FILES/BASEMENT GMP
Brand
Old Gold

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Page 1: aaa61e00
Is your name ins'ide Old Gold ~ nEF~2~ Filters cartons? If so, you're a little bit richer than you thought. In each carton of Old Gold Filters cigarettes is a long fist of people who are listed as owners of unclaimed funds or property: And they apparently don'Tknow It One of them could be you or someone:you know. Preposterous? Definitely not. Exciting, yes. And unbe- 'ievabie to think you or a friend might be one of thou, sands of real people who are unaware they have money x property awaiti,ng them. It could be as little as one ;tock warrant or one share of stock; or it couid'be a lot rore-an inheritance from a long lost relative, for, in- ;tance. Unbelievable, but possible. And for many lucky oeopie, true. With a name like Old Gold, we thought iti would be a nice idea to help these people stake their, claims, and to ask Old Gold smokers to help find them (and„maybe find yourself). So we printed up five different lists. Each funds or property. There is one list in I each carton of Old Gold'Filters cigarettes. list includes hundreds of names and last' known ad- dresses of real people who may be owners ofUnciaimed These names were given to us by Ed'Goidfader, head of Tracers Company of America, and author of the provocative new book, "Tracers". His organization is the oldest company in America specializing in lo- cating. "missing" persons. They have certified'dhe:lists in Old Gold cartons.a4o bonafide lists of owners of unclaimed funds or property. Now, sotne ground rules. First;,i6is possible, though no+probable, that if your name or that'of someone you know is on our list, you may have already been contacted by the property holders. Second, this is nol a lottery. Third, Old! Gold is not giving away anything. This isn'd a sweepstakes or contest. We're just providing a list of real I people from Tracers Company of America whom we would like to make happy. And we'te askingg you to help.,Who knows? You may be helping yourseif;, So check the list in your carton of Old Gold Filters for your name, or the name of a long lost'.reiative. There could be funds or property awaiting you: Think of it. Even i if it's only one share of stock, you're that much better off than,you were before. And it couid be much more. Or, who knows? You might just have the sheer fun of helping someone you know. FREE Old Gold money ciip. When you buy your carton of Old' Gold you'll find a:coupon along with the list of names. If you'll send it to us, we'll give you a handsome, embosse6 gold colored money clip. It's Old'Gold's way of wishing you the best ofifortunes. f 1
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