Tobacco Documents Online

2 .r ...• , „ In addition, it is of extreme importance that BROWN & tidILLI6u`1S0N and the Media Department at Post-Keyes-Gardner receive every issue (with/without a BROWfd & WILLIlMSON ad) for position checking. A flow chart is also attached indicating the schedule by brand,and by issue date for 1977, allocating cover,positions to brands. We will assume that if we do not hear from you regarding these positions and franchises within ten (10) working days of receipt of this letter, you concur with our understanding. If there are any questions regarding either one of these important documents, please call. We appreciate the efforts you have made to facilitate the work in handling our account and the advertising effectiveness of your publication. We hope to have a long standing, mutually rewarding relationship between your publication, our Client and our agency. ~ Aft Rdelstein Associate Media Director AE:ld cc: Mr. II. L. Brooks . RECYCIED(. PAPER 660016072 PRODUCED FROM B&W WEB SITE

Dear Phil: . . -. - . . -- . . -, y ; .. -, . ~ . , I:~!)OE3 T~-, TIVC_-. PSYCHOLOGY TODAY - `.233 N. Michigan Avenue ,Chicago, Illinois 60604 KOOL FACT - November 17, 1976 .ATTENTION: Philip Davis " RLCYCIED, ~~'4PAPER This letter and accompanying materials will confirm our discussions and order a schedule in PSYCHOLOGY TODAY Magazine on.behalf of our client, the BROWN & WILLIAMSON TOBACCO CORPORATION, to run-during calendar year 1977. - " "_ The schedule will consist of 14-page four-color insertions, plus one . cover"where franchised and will be allocated as follows: 660016071 PRODUCED FROM B&W WEB SITE Af(iLolet: Amstcrd'm, • flon:lulu • laadan tJontteal Paris • Rome • S6o Paulo ~ Sydney • Tokyo • TororNO....., - During our"meeting on,September 9, 1976 here at the agency, we discussed the following matters Position point bcores have been low, averaging 27 points, and we . are_loo'king for__a__higher average in 1977. __.You said that you,will review your bonus"point situation and make recommendations to,the ,.agency..in.writing We are seeking more back covers for 1977_ and have_first option on the next back cover available. By-this time, we are sure you are familiar with our ppsition requiremenEs, based on our Magazine Rating System,_ For your convenience, we are attaching a copy of the system as it specifically applies to your publication. Read it over carefully and if you have any questions or concerns, please contact someone here at the.agericy as soon as possible.