American Tobacco
Carlton, 1982 Proposed Promotion Schedule
Fields
- Litigation
- 10004026
- UCSF Code
- aaa65f00
- Type
- Report
- Summary/Excerpt
- Request
- 19
- Characteristic
- Marginalia
- Date Loaded
- 23 Nov 1998
- 01 Feb 2002
- Attachment
- 60059520
- Alias
- ATX040666286/ATX040666286
- Brand
- Carlton
Document Images
CARLTON
1982 PROPOSED
PROMOTION SCHEDULE
ACTIVITY TIMING
1.
R.O.P. Self-Destruct Newspaper Coupon-50Q. January
2. Pack, $2 Carton
Lowest Cost-of-Living Sweepstakes February - July
3. ThoughtrLeader Mailing March
4. Tobacconist Paid Sampling-Top 25 Markets April
5. Self-Liquidator-Lighter, Calculator, Watch, etc. May
6. Carton Stuffer w/Bounce-Back Coupon June
7. Free Standing Insert - Free Pack July
8. $50,000 Contest - Circle Carlton.10 to 1. Count August - December
the Cariton
9. Luxury Self-Liquidator-VCR, Home Computer, etc. September
10. Street Sampling - Top 10 Markets October
11. National Event Sponsorship - Race, Golf Tourna- November
ment, etc.
12. Repeat of FSI or ROP Coupon Offer December
