Tobacco Documents Online

33-3-CAT-1061 -5. hat one brand of cigarettes did you ConslLer your re9ular brand before (ANSWER IN 0. 4b)? (RECORD ONE RESPONSE ER Q. Sa BELUW) other bren42 have }rou tried in the past 6 months or so? (RECORD BELOW UNDER Q. 6b) 0. 6a 0_56 MERIT: ULTXA LGN15 .................. I 30/1 31/1 GH12 MENTNOL......... MERT: ULTRA L 2 2 MORE: 120'S REGOLAR .................. 3 3 MORE: 120'S MENTHOL .................. 4 4 NEWEURT: MENTHOL ..................... 5 5 NEWFORT: BOX LIENTHOL ................. 6 6 NENPORT: LIGHTS ...................... 7 NEF'PORT: 100'5 ....................... 8 NEWPORT: RED SCEi PACK ............... 9 NEWPORi: RED IWRO PACK............... 0 NCW: REGULAfl ......................... % NtlA: 100•5 ........................... Y rvUJ: m0 Box ......................... 31/1 39/1 OLD GOLO: EILIER ..................... I PALI MALL: NON-FILTER ................ '. PALL MALL: FILTER 100'S .............. ~ PALL MALL: LIGHT 100'S ............... '. PN.I. MNLL: EXTRA LIGHT ............... i PARLIAMENT: LIGHiS ................... PARLIAMENT: LIGHTS BO% ............... '~ PARLIAMENT: LIGHTS 100 ............... ' RALEIGH: REGULAR ..................... i RALEIGH: 100'S ....................... . RALEIGH: LIGHTS ...................... ' RALEIGH: LIGHTS 100 .................. 32/ SALEM: REGULAR ....................... SNLEM: 100'S ......................... SALEM: LIWITS ........................ SALCM: LONG LIGHTS ................... $ALEM IILTRA ........................... SFLEM: ULTRA 10D•5 ................... 39/1 2 SARATOGV: RfGOLAR .................... SARATOGN: MENTHOL ................... SILVF THINS: REGULFR ................. SILVA 1NNS: MEIfIHOL ................. TALL: REGULFR ........................ TALL MENTHOL ..... 33/ 33/ 40/1 TAREITON: REGULAR .................... TAREYTON: 100'ti ...................... iA0.EYi0N: LIGHTS ..................... TAREYTDN: LONG LIGNiS ................ TRIUMPI: REGULAR ..................... TRILMPII: MENTHOL .................... TRIIMPH: 10U'S ....................... TRIUMPH: 100 MFM1'THOL ................. 2 TRUE: flEGULAR ........................ TRUe: IDO•5 .......................... TRUE: MENTHOL ....................... . TRUE: MENTHL 10D'5 ................. . 34 41/1 TRUE: ULTRF ONE ..................... . 2 VANTAGE: REGULAR .................... . 3 VANTAGE: 100•5 ...................... . 4 VANTAGE: MENIXDL ................... . 5 VANTAGC ULTRA LGHTS ............... VANTAGE: ULTRA LIGHTS 100........... . . 6 J VCEROY: REGULAfl .................... . VILEROY: I00'S ...................... . GHTS ................ VICEROY: RICH L . I VICEROY: RCH LGHTS 100 ............ . VIRGINIA SLIMS: REGULAR ............. . MS: MENTHOL ............. VIRGINIA SL . 35/1 <2/1 VIRGNIA SLMS: LIGHT FO%........... I . 1 2 VIRGINIA SLIMS: LIGHT BOx MENTHDL... . 3 3~ WINSTON: REGULBM .................... . 4 (4 _~ WINSTON: BOX ........................ . 5 5 WINSTON: 100•5 ...................... . 6'\ 6 WINSTON: LIGNTS ..................... . ~~J ] WNSTON: LONG LIGHTS ................ . R G WINSTON: ULTRA ...................... . 9 9 41NSTON: ULTRA lGO'S ................ . 0 0 OTHER (SPECIFY:) ........... 43- i

33-CAT-1081 -6. vAs you a e probably avee, spme cigarette brands ere available only In a non-filter versien, some brsnLs ~ only in a filter version, and sone brands come in both non-filter and filter ve ~ . rs'IOnS. Although you may have mentioned it befor0, I'd like you to tell me which f the fo1lDWing cigarette brands come in only a on-filter, only ' a filter, p on in both non-filter and filter versions. What version or verslonS does (X'D BRAND me ml(REPE0.T FOR EACH BRAND) NON-FILTER FILTER BOTH NON-FILTER DON'T START _ ONLY ONLY _ AND F]LTER KNOk C] CAMEL .............. GC/1 2 ~3.~ Y L] MAREBORO........... 4L/1 ~-2, ~ 3 Y [~ LUCKY STRIKE.....:. 46~1) 2 3 Y WINSTON............ 4]/1 Y ASK )b FOR EACH BRAND-iYPE CIRCLED IF Q. )a. IF BOTH NON-FILTER AND RLTEH" CIRCLED FOR A BRANO, ASK N. )b FOR EACH TYPE OF BRAND. USE CODE KEY TO CIRCLE ANSWERS: CODE KEY: 1: LESS THAN 6 MONTHS AGO 2: 6 MONTHS BUT LESS THAN 1 YEAR AGO 3: 1 YEAR BUl LESS THAN 2 YEARS AGO 4: 2 YEARS OR MORE AGO 5: DON'T KNOW/REPIEMBER 0: NEVER 1RIED (ID./ When was the last time you tried _ i ~ _ FILTER 60N-FI . LiFR _ . ...~.. __ . LMIEL........_......._,~48/1~Y3450 49/12345'6l M0.RLBORO...... _.......... 5(i/l 2 3 a 5~ ~51/ 3 4 5 0 LULKI' STNIKE .............. 52/1 2 3 E 5/p> 53 1 2 3 4 5 0 irt, WINSTON ................... 54/1 P 3 4 5 0 5/I~ 3 4 5 0 IIY'6/a/\ What brands havo you seen adverlised rocenlly) (RECORD BELOW UNDER 0. Ba) (IF BOXED BR0.NDS MENTIONED, PROBE: What type of was that? I84' (FOR EACH STARRED ORAND/TYPE NOT MENIIONED IN Q. 8a, ASK:) Have you recently seen any a0vertising for BRANO l~ TYPE)R (RECORD BELOW UNDER 0. Bb) I OTHFR (SPECIFY:) ............. 67-

33-3-CAT-1081 -2. CIGARETTE AU 1NALKING S1UDY _ NNN QUESTIONNAIRE _ 2. Rbout how many clgaraltes do yau currently smoke on an averago tlayl Do yau smoke.. . (READ LIST) LESS THAN A/IALF PACK A DAY .......................... 3G/1 A HALF A PACK BUT LESS THAN A PACK A OAY............. 2 A PACK BUT LESS THAN 2 PACKS A DAY ................... C3 ~ 2 PACKS BUT LFSS THAN 3 PACKS A DAY .................. 4 3 OR MORE PACKS A DAY ................................ 5 3a. Aside UNDER from your r.gUlar brands of cigaretles, Nnlcb one brand first comes to mintl? Q. 3a BELOW) (IF BOAFU BRANDS MENTIONED, DETERMINE SPECIFIC IYPC BY ASKING: (RECORO ONE RESPONSE ONLY What typa is of iz tba 4) 3b. What o ther pranGs come to mind? (RECURII BELOW UNOER Q. 3b) (IF BOXED BRANDS MENTIONEB, PROBF TO DETERMINE SPECIFIC TYPE BY ASKING: What tyye of is that?) 41- I IeTERV1EWZR: FOR QUESTIONS 4a, AND 4b PROBE BY ASKING: IS THAT THE FULL BRAND NAKC AND TYPE OF CIGARETTE AS lT APPEARS ON THE PACK? DO NOT READ LIST. 5D- 51- 52-

33-3.CAT-1081 -11. What is the last year of school you CompletedB (00 NOT READ LIST) GRADE SCHOOL OR LESS ................... 35n SONE xiGN SCHOOL ......................... 2 HIGH SCHOOL GRADUATE ..................... 3 SoNE COLLEGE ............................. 4 COLLCGE GRADUATE ......................... 5 POST GRADUATE ............................ dG 0. Finally, if you were to add together the annual inco. of all menoers of your household in 1980, would It be... (READ LIST) UNDER $20,0D0 ............... 36/1 OR $20.000 AND OVER..... ....).3]/l Is that... (00 NOT READ) REFUSED..... 2 UNDER $15,000 ............... 2 UNDER $f5,000..... ........ 3 OR, $15,000 AND OVER............ 3 OR, $25,000 AND OVER.......... 4 (DO NOT READ) RENSEO ..................... 4 REf1/SED................... C H. (RECORD MARKfT) RINGHMRDN ................... E/1 3GOKnNE ...................... 2 1. (RECORD SEX) MALE.............. 39/1 l F&MLE........... - ` /

33-3-CAT-1001 -2. CIGSRFiTE AD TRACKING STUDY MAIN pUESf10NNAlRE 2. Aboul bow many cigarettes tlD you umrentl9 smoke on an everage tlay? Do you imnke... (REAO LIST) LESS THAN A HALF PACK A DAY .......................... 3Q/1 A HALF A PACK RUi LESS 1HAN A PqCK A DAY ............. 2 A PACK BUI LESS THAN 2 PACKS A DAY................... 3 2 PACKS BU 3 OR MORE T LESS THAN 3 PACKS A DAY .................. PACKS A DAY................................ 4 3a. Asitlo from yonr regular brantls of ci9arettes, which Dne brantl first comei to mintl? (RECORD ONE NESPONSE ONLY UNDER Q,3a BELOW) (IF BOXED BRANDS MENi1UNED, DETERMINE SPECIFIC TYPE BY ASKING: What tyP-eis of 3b. WNet Dther brands cdne to minal (RECORD BELQV UNDER 0. 3b) (IF BOXED BRANDS MENTIONED, PROBE TO DETERMINE SPECIFIC TYPE BY ASKING: What type of __ is that?) OIUER (SPECIFY:) ............. INTERVIEWER: FCq QUESTIONS 4a, AND 4h PROBE BY ASKING: 15 THAT THE FULL BRAND NVME AND TYPE OF CIG4RETIE AS IT APPEARS ON THE PACK? DO NOT READ LIST. 52-

3}3-UT-1081 -i. II L .. :L lLlllt 1' ID T - IS 0 1R ~ Bb, hSK N. 9. I lL 15 ^ LD III 0. BP DR f. Ob. 60T IS ( w.~~ C . ~ F]C .. .. ILLC IN Oj ] SkIP TO 0. Ila. ICRS ` NOA 1'vo been i~strucLed to ask abeut just one dgarette branJ's advertisln9 D ` the many you might havc (PPLSE) 1 L .(PAUSE) _' y ur ase ite adve t sim " I. S[ k Itere. Pl ase tell me c_ ,ryLl1 g yoa ve s on or heard in the Lucky Strike fFlten - ' 9(Pkv.E. "Mytlnny elsei") . 68.. 69 10. Whcre did you see or hear this advertislnq) (00 NOT REAO L1S1) NfWSPNPER. _ _.... _ ............. ]3/l . NAGAZIN[ ......................... 2 BILLBOARD ........... 3 - IN-S'0?E ......................... G . RADID ............................ S .. TV ............................... 6 . OTHER: 0- n- _ (SP6CIry) lla..4asetl on what you've se or beard about the Srand or your past expertenre witM1 1t, how likely ®uuld " you be to buy Lucky Strlko FilLers in the neef futureY Would you say yoU.. (READ LIST) ,- . . _.LILC7: t J ~ 1(-fdo UEFINITELY 'dOULD B{IY i11EM ................. ]9/1 . pROBAOLY WOULD BUY TIICM.._......_....... P PROBABLY HDUID 601 BUY 111,11. .............. (0 DEINnELY NDULDfNDT BJY THEIL_........... 4 OR ° IMY OP IMY N0: 9UY THC11.. _. ........... 5 (00 N01 BLAU) - DON'T KFON_..:_........._._... 6 nb. mly do you say yen (Arvs- il. Q. nnny -r`° Y (PRoBL IDH sPEa^. S)

33-3-CAT-1081 -10. 15. That completes our survey. However, for classlflcation purposes enly, I'd like to ask you a few last questia- A. Just to be certain, what is your age? Are you... (READ LIST) 21 - 24 ............ ........26/1 40 - 44.................. 5 25 - 29 .................... 2._ . 45 - 49.................. 6 . 30-34.... ............... ~3 50 54._ ... ............ 7 35 - 39 .................... 4'.. 55 AND OVER........... _.. 8 3. What is your marital stutus? Are you... (REAO LIST) SINGLE ..................... 2/1 MPRREEO .................... 2./ OIVOIYCED, SEPARATED OR WIDOWED ................... 3 (W IVOT READ) -- REFUSEO... 4 G, Includin] yourself, 6ow many peo~ile are there 11011 in your M1ousehold? 28- % 0. Are you employed... (READ LIST) FULL-TIMC .................. 30/1 PARI-TIME .................. 2 OR PRE YOU NOT EMPLOYEO.... . 9~ -- ASK 0. E) ARE YOU... _ A STUOENT ............. 31/1 J RETIRED .....:......... 2 A HOMFN4KER...,...,-_ 13~ (DO NOT REPO) - oTHER ................. 4 ~ What is yonr Orcuoaidonal status? is it... (READ LIST) PR01`ESSIONAL OR TECHNICFL ......................... ...~... a2/1 M4NAGER OP OFIICER OR PROPRIEIOR._ .................r4 2 CLEIt1CAL ...... ............... ........ ...... ......1._.... 3 SALI'S WORKER .............................................. 4 CRAFTSM4N (F.G., PLUM.AER, CARPENTER, TSPESETTER, ELCCTRIEIAN, TAILOR, ETC.).... .....l........-........- 5 OPERATIVE AND SEMI-SKILLED WORKER~(E.G., FACTORY WORKER, MACHINE OPER4TOR, ETCL) ......................... 6 SERVICE WORKER (E.G., BAMER, CWK, HOUSEKEEPER. ETC.)... 7 LAeORfR .............Y..................... .............. 0 STUDFNT........... .................. ........ ............. s (OE ROT eEAO) -- RErU3EO ................................. 0 29- SKIP TO Q. F) 33- 34-

R. 11. BPUSKIN ASSOCIATES New Brunswlck, New Jersey ~ 1- a ~L- 4 3- 7-- 4- 33_3_CA7-1081 SARD 5_1 J bIGARLTIL FU TRACHLIG STUDY - 6WVE II 5 2 SCREENING DUESTIONNAIRE TIME START[D: ~~~ ]-~ TIME ENDED: /) (),-e-y ME: BEST TIME TO CALL: PHONEd! ~. 1,1 / AAEA CODE (9-11) SAMPLE PAGE l: -~ 1. L_ NUMB p (12-18) 19- 22- 24- 2 20- 23- 25- 21- 21i- ATTEMPT DATE TIME N0 AN3WER BUSY RESP. NOT 4VAIL. REFUSED INCON- PLETE OTHER COMPLETE . . ~~ . .. .. _. ~i .___- _. r~ .._. _. ... .. --_- 3 Hello, I'v -.1 '~- from R. H. Bruskin Associates, a national market research fi located in qer;3 sey: -~ c~tn survey amon9 people 21 years pf age and older who smokecigaret Is there anyune ln ynor hauseM1old wM1a~ ts ehis :lescription? (IF "NO^, TERMINATE AND RECORD ON CALL RECDR SHEET) Would you please tell me the se and age of ea[h mem5er of your household wM1O is 21 years of uge or ol:ler and smokes c, rettes? (RECORD BELOW) AGE -- SMDKERS ONLY HOUSEHOLD MEMBER 21-24 25-34 35-44 RESPONDENT ............................... 21/1 ~-~-~ 3 OTHER M4LE(3) : .......................... 28/I 2 3 29/1 2 3 30/1 2 3 31/1 2 3 OTHER FEM4LE(S) : ........................ 32/I 2 3 33/1 2 3 34/1 2 3 35/1 2 3 55 UR 45-54 oLDER 4 5 4 5 4 5 4 5 4 5 4 5 4 5 4 5 4 5 CHECK _QUOTASY IF RESPONDENT IS A CIGARETTE SMOKER AND 21 YEARS OR OLDER, CONTINUE WITH MAIN QUESTIONNAIRE. 35- IF RESPDNDENT IS NO1 A CIGARETTE SNOKER OR IS UNDER 21 YEARS OLD, ASK TO SPEAK WITH A 37- HOUSEHOLD MEMBER WHO IS A CIGARETTE SMOKER AND 21 YEARS OR OLDER. IF OUVLIFIEO HDUSEIIOLO MFNBER NOT AVAILABLE ARRANGE A CALLBACK' OBTAIN FULL NAME OF DUALIFIED HOUSEHDLD MEM.BEF AND BEST TIME TO CALL BACK. RECORD ABOVE WITH TELEPHONE NUMBER.

33-3-CAT-1081 -10. CASK EVERYONE .__- 15. That completos our survey. However, for class ificati on purposes only. I '4 like to ask you a few last 4uoetfnns. A. Just to be ccrteio, what is your e9c? Are you ... (RE AD LIST) 21 - 24 ........ ............ 26/1 40 - 44 ............... ... 5 25 - 29 .................... 2 45 - 49............... ... 6 30 - 34 .................... C) 50 - 54 ............... .... 7 35 - 39 .................... S 55 AND oVER........... .... 8 0. What is your marltal status? Are you... (REA SINGLE ..................... 2QQ J D LIST) MARRIED .................... 2 DIVDRCED, SEPARATED OR kIDDWED ................... 3 (DO NOT READ) -- REFDSED... 4 C. Int~yburs~ f, how mtny people are there living in your household? 28- 29- D. Are you emplOycE... (READ LI51) EDLL-TIME .................. ~0/1 -- ASK Q. E) PART-i1ME .................. 2 OR ARE YOU NOT EMPLOYED.... 3 -- ARE YOU... ~. A STUDENT ............. 3111 . RETIRED ............... 2 A HDMEM4KER./........ 3 SKIP TO 0. F) (00 NOT READ) - OTHER ................. 4 What ts your occupational statusl Is it... (READ LIST) PROFESSIONAL OR TECHNICAL ................................ 306/ 1 ) MANAGER OR OFFICER OR PROPRIETOR ................. ._..... 2 CLERICAL ................................................. 3 SALES MURKER ............................................. 4 CRAFTSMAN (E.G., PLUMBER, CARPENTER. TYPESETTER, ELECTRICIAN. TAILOR, ETC.) .............................. 5 OPERATIVE AND SEMI-SKILLED WORKER (E.G., FACTORY WORKER, MACHINE OPERATOR, ETC.) ......................... 5 SERVICE WORKER (E.G., BARBER, COOK, HOUSEKEEPER, ETC.)... > LABORER .................................................. 0 STUDENT .................................................. 9 (DO NOT READ) -- REFUSED ................................. 0 33- 34-

33-3-CAT-1081 -0, l_ ~ naD 6-2 __ 1 ~a. Now long have yee been smoking (ANSWER IN Q. 4b)? (DO N01 READ LIST) LESS THAN SIX AIDNTNi................ [] I/1 2 YEARS BUT LESS 1HAR 3 YEARS..... _._ [] 4 6 MOmTHS BU1 LESS 111GN 1 YEAR........ [] 2 3 OR HORE YEARS......_ ................0-r I YCAR BUT LESS THAN 2 YEARS......... [] 3 6b. Dverall, how satisfied arc you with (ANSWEk IN 4b)] Woultl you SayII you are... (READ LIST) COMPLETELY SATISFIED.......... ~ DEFINILY DISSATISFIED ................[] 4 SOMEWHAT SAlISFIEe...................[1 2 Ok, NO STRONG FEELINGS EITHER WAY...... [) 5 SWIEWHAT DISSATISrIED ................[] 3 6c. 1'm gDing to reatl you a Immber of Statements about (ANSWER IN 0. 4b). BaseG on you/- past experlonCe with the branE, I'd like you to tell me hew much you agree wl-`th ach latement To do this, I'a 11ke you to scale from I to 5 5" : " neant that you strengla agroe that the statement applies to (ANSWER IN Q.4b) ~4~ means you agree som hat, "3" nieans you neither gree or tlisa re "P" mans yeu tlisagreo someTt, anE "1" means you strongly tllagagree that the feature applies to ANSWER 14b). Now, using this scele, how mocn do you agree that (ANSWER IN .rLqp) (P.EADCHECKED sImENENT)e And, how about that (ANSWER IN . 46 (NE%T STATEMENI 1(CONTINUE - WITH NEXT STATEMENT. B E SURE A LL SIATEMENTS ARE RATED) NEITHER (DO NOT AGREE READ) STRONGLY AGREE NOR DISAGREE STR ONGLY DON'T BEGIN WITH AGREE SOMEWHAT DISAGREE SOMEWHAT DIS AGREE KNOW [] IS A HIGII QUALITY CIGARFTTE.......... 9/5 3 2 1 Y (] HAS A SATISFYING TASTE ............... 10/5 C4 3 2 1 V [~ HAS FULL TOBACCO FLAVOR .............. ll /5 (~) 3 2 1 Y [] IS A LOW TAR CIGARETTE...............12/5 C) 3 2 I Y [] HAS A CONSISTENT FLAVOR IBOM LIGARETTE TO CIGARETTE .............. )t~/6. 4 3 2 1 Y [] HAS A SMELL AND FLAVOR OF FRESH TOBACCO ............................. 14/5 (4) 3 2 1 Y '[] DDES11'T BUL'N DOWN 100 FAST ........... 15 /5 - ~0 3 2 1 Y [1 IS INTFNDEN FOB TIC MODERN UP-10-DVF ~ ~ SMOKER .............................. 16/5 4 3 2 LT / [7 HAS AN UNPLEASANT AFTERTASTE ........ 1)/5 - - 4 3-) 2 1 - LINTERVIEWER: FOR QUESTIONS 6a AND Q. 6b, PROBE BY ASKING: IS THA1' 1HE FULL BRAND NAME OR TYPE OF LIGARETTE AS 11 APPEARS ON THE PACK? DO NO1 READ LIST. _ .