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American Tobacco

Carlton - QCT

Date: 30 Dec 1991
Length: 1 page
970505770
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Fields

Litigation
10004026
UCSF Code
aaa05f00
Type
Correspondence
Memo
Request
Attached to a Responsive Document
Recipient
Magnane, A. 1
Copied
Murray, J.M.
Date Loaded
23 Nov 1998
01 Feb 2002
Attachment
60171813
Alias
ATX03 0071155/ATX03 0071155
Author
Cammarota, L.A. 2

Annotations

1. Magnane, A. Recipient
  • Affiliation:

    LCF&L

2. Cammarota, L.A. Author
  • Affiliation:

    ATCO

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Page 1: aaa05f00
THE Memorandum AMERICAN "IOBACCO COMPANY ro Mr. Al Magnane, LCF & L - VIA FAX oa~e Dec. 30, 1991 L.A. Cammarota, Assistant Product Manager q0 CARLTON - QCT As discussed, please provide your thoughts (brief note) on whether or not it would be worthwhile to QCT the new "10 Pack" and "Birthday" ads. Our objectives for testing these two ads is twofold: - determine wearout of each campaign (if any) - ensure strong persuasiveness Basically, we'd like to remain proactive with these campaigns and to continue to be reassured that they're working. Please feel free to call with any questions and/or to discuss. Thank you in advance for your input. cc: J.M. Murray lac/magnaned30

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