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WINFIELD ABSTRACT Page 1 ORAL HISTORY INTERVIEW with DARRELL WINFIELD August 27, 1986 at Riverton, Wyoming By Scott Ellsworth Abstracted by Vanessa Broussard Revised by Laurie Anne Nagy For the Marlboro Oral History Project Interview #29 Archives Center National Museum of American History Smithsonian Institution TAPE ABSTRACT AND INDEX

WINFIELD ABSTRACT Page 2 DARRELL WINFIELD BIOGRAPHICAL SKETCH Darrell Winfield has been a Marlboro Cowboy since 1968. Basically, he is a model for the account but he is also involved in choosing stock, contacting wranglers for parts in commercials and scouting locations. SCOPE AND CONTENT NOTE The interview focuses on Winfield's work with the Marlboro Account Group. Major topics include his life as a cowboy, the Marlboro Account Group's attempts to be authentic, Winfield's wardrobe, dangerous shoots, and common rules that the Account Group try to follow. The interview was conducted at Winfield's Ranch in Riverton, Wyoming. . .iJ

Abstract of interview with Darrell Winfield, Riverton, Wyoming Interviewer: Scott Ellsworth August 27, 1986 Tape l, Side 1 3:00 4:10 5:05 BACKGROUND INFORMATION Winfield was born in Oklahoma July 30, 1929. His family moved to California when he was six years. He moved to Wyoming about eighteen years ago. His family was part of the Okie migration. As long as Winfield can remember he has always wanted to be a cowboy. The old time movies and the first rodeo he saw influenced him. Winfield got his first job cowboying when he was about fifteen or sixteen. He later went to work for a big cow outfit on the Nobles Ranch in about 1950 and worked there for twelve years as a cowboy and eventually became the cow boss. 7:35 INVOLVEMENT WIT~ MARLBORO ACCOUNT GROUP Jim Braddy and Ken Krom came to the ranch where Winfield was working in June, 1968, to take photographs. They liked Winfield's looks and asked him if he would be interested in working for Marlboro. Winfield started the fall of that year working part time. He worked part time for the first six or seven years.

Page 4 i0:I0 12:30 Work with the account group gave Winfield the chance to do extensive traveling. He is able to see how an outfit operates in Texas, Idaho, Montana, Oklahoma and Colorado. Jack Schwabacher owned the ranch in Wyoming where Winfield was working. 13:05 14:25 17:35 20:45 21:40 22:15 23:30 25:15 26:00 The first Marlboro advertisement that Winfield appeared in was "The Sheriff". Winfield feels proud to be a part of a campaign that has been very successful. Basically Winfield is a model for the Marlboro account group but he also picks out stock, gets wranglers and scouts locations. Winfield is always interested in seeing the end result of an advertisement. Working for the Marlboro account group is like ranch work for Winfield. The only difference is that he gets paid more money to do it in front of the camera. The Marlboro account group is very sincere in being authentic. Winfield thinks that his life would have basically been the same if he had not been given the chance to work for Marlboro. Winfield is paid when he works. He does not see the Marlboro campaign ending soon. 0ccassionally, Winfield is recognized as the Marlboro cowboy. The Marlboro account group has always used the silver belly hats.

WINFIELD ABSTRACT Page 5 26:35 28:00 29:00 Winfield has his own wardrobe which the account group pays for. He furnishes quite a few of the cattle and horses himself. Some shoots can be dangerous. He has no new ideas for Marlboro. Winfield does not think of himself as an actor. Tape l, Side 2 1:20 1:40 4:00 Common rules that the account group tries to follow are that the cowboys don't look at the camera and they try to appear as natural as possible. A few ads are actually photos taken unbeknownst to the cowboys. He never wears makeup, except to conceal a facial scratch. He watches his weight, tries not to get sunburned, and doesn't shave his mustache -- otherwise, he doesn't go out of his way for the campaign. Winfield does not give younger cowboys much advice about being a Marlboro cowboy.

WINFIELD ABSTRACT Page 6 DARRELL WINFIELD INDEX OF ABSTRACT--INTERVIEW #29 A Model 29:1:1, 14:25 Authentic 29:1:1, 21:40 Braddy, Jim 29:1:1, 7:35 Cowboy 29:1:1, 5:05 Hats 29:1:1, 26:00 Krom, Ken 29:1:1, 7:35 Movies 29:1:1, 4:10 Nobles Ranch 29:1:1, 5:05 Okie migration 29:1:1, 3:00 Rodeo 29:1:1, 4:10 Schwabacher, Jack 29:1:1, 12:30 "The Sheriff" 29:1:1, 13:05 Wardrobe 29:1:1, 26:35