Tobacco Documents Online

_ "[ _ "T ........................... senss! XD~aTdsuo3 "V ................................ uoI3ezIueS:0 3 ................................ M:oM ~eq~n~ "Q

2. Design Defect: Cigarette Manufacturers Have Failed to Design and/oc Market • Safer Cigarettes ........................ 23 Specific Examples of "Safe:" Cigarettes ......................... (1) Charcoal Filters ............. 25 (2) Low Gas Cigarette - Fact ..... 27 (3) Palladium Cigarettes ......... 27 (4) Lower Tar and Nicotine Cigarettes ................... 31 ~rior tO 1966 and Then Gave An Inadequate Warning ............. Marke£ing Defect: Overpromotion ....... .... :. ;.~.~:~. :-,. :.:~ ...... ~ '~'~ .... :=~!.'~"~.~'~~ a. The Magnitude o~ Cigarette .... ~ ~.~-:"~'.'k':~'~~;:7' : "~':"'~,:" ".;;'~':'" " b. .. Z. punitive Damages Issues ..................... 3T : . ..- ~a~les of Punitive Damages ..... Issues ................................. - ii 6~51579255 ~

A, Grant Clarke ................... . The Kent Deceptive Cooperation with the . , Surgeon General ................... 39 True Magazine ..................... 40 Criticism of Adverse Reports ...... 40 Influencing the Media ............. 41 Influencing the Insurance Industry .......................... 41 CONSPIRACY ISSUES ................................ mo d. e. f. 43 _ :The Maintenace of the Deadly Delusion of The Open Controve[$y ............................. 43 ..... ~ ~ Evidence and ~c~n~at~an~:;.,;::~::45 TIRCI~R and TI as Agents of Tobacco I ,:~::.:~ : Companies "" r:'45 "Open Controversy" Ads and ~ublic ............... :.._,~..::~,~ Statements ~y TIRCI~ and TI 47 Industry "A~issions" Concerning the .-.~ "Open Controversy" Position ....... 51 Reynolds Statements ............... 58 . . ...~:,: . . The PuDlic Issues Campaign of ..... Reynolds .......................... 60 "Moderation" as an A~ission ...... 60 Possible Industry Response ............. 60 - iii -

i04 Lorillard ......................... 108 ~d1~e r 1 C a,~ ..........................

' ~"~'~ . , - _.: ~ '.:~.i~~., .... ': ' " ' :,:2. "':~C~'s Failure to ~nve~iq~te .... ..~'.~ "'~0":~~~~~~:~ -,:, ,. ::~:~ ~ . ....... .............. . ' ' " : . Suppo tln~ Evidence and Oocumen~a~tah .-~::': ...... 112 ~" 1 TINC's Public and Private Aqendas ,.. 112 2. TIRC/CTN's Public Relations ~unction ............................ i17 3. TIRC/CTR°s Research Function ........ 132 4. LS, Inc ............................. 140 5. Lawyer Involvement .................. 141 a, Special Pcojects ............... 142 b, CNS Research ................... 144 Othec CTR Funded P~ojects .................. (4) LS, lnc ................... 173

Plaintiffs' Contentions .................. 173 Supporting Testimony and Documentation .-. 174 Poss£ble Industry Response to AMAIERF Studzes .................................. Othe~ Industry-Funded Research ........... Plaintiffs' Contentions .................. Supporting Testimony and Documentation ... Possible Industry Response to Other Research Projects ........................ 182 183 .... 183 183 187 - vi 6~I~jD'gZ59

Challenges to the Efficacy of Charcoal Pilfers 204 (c) Admissions that Charcoal Filters were not Salter ................ 210 Possible Industry Response - Charcoal Filters.. 214 (ii) Low Gas Cigarette - Pact ............ 214 (iii) Palladium Cigarettes: The Development of the "XA" Cigarette ............... 216 Possible Industry Response -.Palladium ' ~ , Cigarettes .................................... 242 .: .... : ..... ~oss~ble Industry Response - N~co~et~e Gu~ .... ~52 :" ~ : ~:,~ C:';: Warning Defect: Cigarette Manufacturers " " ; ' , ':'~. Faile~ to Warn ~rior to Ig66 and Then Gave ' ' ' ............ , .~:_~An Inadequate Warning ......................... 253 .~ . Plaintiffs" Contentions ....................... 253 Supporting Testimony and Documentation ........ 254 Possible Industry Response .................... 261 ' -

-q GL~ .......................... le~oua9 ul "e ........ uo~ua~nDo~ pue Xuo~sal Bu~q~oddns " ....................... suo~u~uoD ,s~u~e~a .-~, :

a. In General .......................... 291 ~:.~:-~ :: ~ .......... " .... ~" ........... bT:'~ Heal~h Claims for Filte s ............ 292 " 1964 to P~esent: The Modern Era ......... 293 Plainti~fs" Contentions ....................... 293 Supporting Evidence and Documentation ......... 294 Adoption of the Cigarette Advertising Code ................................ 294 Possible Industry Response .................... 300 Cigarette Advertising Code Issues ... 302 .~... ........ .._~.~Possible Industry Response .................... 309 b. Special Modern Era Advertising Issues .............................. 305 (ii) Special Events ................... 307 (iii) Stadia Bill Boards ............. 307 (iv) Samplinq ....................... 308 ,. ~...~ ~., .. (i) Stadia Billboatd~ ...: .......... 209 (ii) Sampling ....................... Low Tat/Chart,s! Filte:s/Low Gas ..... Cigarettes ............................... 310 Plaintiffs" Contentions ....................... 310

._~O a. Charcoal Filter Cigarettes .......... 31~ ( i i ) Tempo .......................... b. Low Gas Cigarettes .................. (i) Fact ........................... Possible Industry Response .................... 5. Cognitive DiSsonance ..................... Plaintiffs' Contentions ....................... 315 320 Supporting Evidence and Documentation ......... 321 ~ a. Smokers as Conflicted ............... • ~ ~ b Ads Resdering Warnin~ ~nadequate by ~"~ ~ ~ ~ ............ ~- sitionin ~be wa~nin Label " '~': "~Z&.~~~ .... i%~- ~"~ ~ d Label as Worn Out 327 ..;~ ~, ~ ..... - . ................ :-,: :E~:~/~:'6 " " A eals to Youth , 327 ; ~%~i~ " ..... :.c ..... • ~.:,;.. - ...... Plazntx~£s Con~entxon ....................... ~:~:;~.7~;:~ ~ Suo~o~tin~ Evidence and Documentation ......... :.';.~~: " Possible Industry Response .................... - X -