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MOBILJZA TION CONTINUUM PHASE I SOUCITATION " NPAEF • ISRAE

MOBILIT TTON CON'ITNUUM ..... il| |1 III I I II I I I I I I | I II I I SoucrrATION • Direct Mail • ,'rrade ~ ~ • NRAEF • ISRAE • Chains PHASE II ENLISTMENT Materials • Source Book • Training Video • HVAC Technical Support

MOBILIZ CONTINUUM I I I I I I I I I III i II I SOLICITATION • Trade Show Exhibits - NFIAEF • ISR/E ENUSTMENT • #8(X) Hotline • Free Slgnage & Matedals -Source Book • Trldrdng Video , HVAC Technical SuPlx:Ct PHASE HI RELAllONSHIP BUILDING ° Quarlerly Iq~ * Issues Bulletin -Trade * Spea~ers' Bure=u • J~r~ Efforts (KGF/M~C] - Video New=le~er - Seminars

MOBILIZA Ti N CONTINUUM PHASE N SOUCITATION "Presentations • Direct Mail . Trade Show Exhibits ENLISTMENT • Free Signage & Materials • Source Book • Training Video • HVAC Technical Support RELATIONSHIP BUILDING • Quarterly Newsletter • Issues Bulletin - Consumer - Trade • Joint Efforts (KGF/MBC] - Video ~~ - Seminars MOBILIZATION Develop "SWAT" Teams

Recently ulitized The AccommodMion Program to effectively advtmce Government Affaim' legislative agenda in a number of states, In response to proposed statewide smoking ban in Pennsylvania last month: • Identified restaurant owners to testify at hearings Maximized use of exhibit booth at PA Restaurant Association Trade Show to mobilize business owners to sign a petition, and write letters to elec~e~ officials. Produced timely VNR which was widely aired across the state. 69e~}}Og

NON-.~OKERS WELCOME STEPS Shopping Ma~s - DeBartolo Corp. / 38 malls nationwide • Signage placed 11/19/93 • VNR produced and distributed - Future Plans in development Airports - Atlanta - Denver Hotels . Chain Emphasis National Platform - 1996 Olympics/Atlanta as national exposure opportunity

SMOKING .5AN ORDINANCE AUSTIN, TEXAS Situati.on • .On 12/2, City Council Agrees to Hear Proposed. Sm.oking Ban Ordinance in One Week or on 12/9 • Proposal Bans SmoEing in Restaurants and Other PubliCokl~ Places and Severely Restricts Smoking. in the • Austin, Texas City Council is as Liberal as the Berkeley," California City Council.

SMOKING E~AN ORDINANC AUSTIN, TEXAS • Create Coalition to Kill Ordinance in One Week Urge Coalition to Seek Less Onerous ., , '. -~" : ~ : . . . ~

SMOKING i AN ORDINANC • . AUSTIN, TEXAS Resources Activated • PM and RJR Smokers Call City Council Members Prior to the Hearing .. ~;.. • and Testify at the Hearing ..,. +"o PM Hires Consultant to Organize Hospitality Industry ~~.. • PM's Consultant Convinces Austin Restaurant Association to Oppose the Ordinance and Join. the Texas Restaurant Association's Activities • TX Restaurant Associa.t n Ph.o.ne Banks Restaurateurs and.Hires Local Consults to Lobby Ind=v,dual C~ty Council Members. . i nd R o $ u e s, Re • PM a JR Salesf rce Circ late Fly rs to Retmler staurateurs, Entertainment Contacts and Consumers • iiller..~Distributor Alerted and. Has Agreed to Assist ~+. ..

SMOKING BAN ORDINANC AUSTIN, TEXAS • Smoking Ban Ordinance was Defeated on a 3 to 3 Vote ~ -- 5 Hour Hearing Held on 12/9 ' --- 125 Witnesses Sign Up to Testify -63 for the ordinance (e.g., anti-smoking activities, health grou~i representatives, etc.) -62 against the ordinance (e.g., restaurant and bar owners and~ ..... employees, bowling alley, and bingo parlor proprietors, smoker~ • rights activistsi music.!ndust~ representatives, smokers and a fe~ , ...~. ~.,. non-smokers.~ ..=• CoalitionContinues to Work for More Reasonable Ordinance. • . Next Hearing Delayed until February 1994 ..~.~,i..~i!i ~! ~ ~ ~.i~ , i ..... ~