Tobacco Documents Online

PHILIP MORRIS • tN~.,QAP~flATE 0 RE, SEARCH CENTER: P.O. BOX 3D, RICHMOND. 'VA. 23206 /TELEPHONE (703) 275~361 PROPOSED LETTER OF INVITATION Dear Professor Smith: I am pleased to announce that the PhiLip Morris Research Center is sponsoring a scientific cDnference on the topic, "Motivational Mechanisms of Cigarette Smoking." It is a truism that cigarette smoking is a gratifying act, but the nature of the reward associated with the act is by no means clear. The aim of the conference is to stimulate fresh, multidisciplinary thought on a question which over the years has generated a lot of heat and data but not much light. The plan is to bring together prominent minds from the life, behavioral and social sciences with the following objectives: l) To propose and discuss hypotheses and theoretical models pertinent to the topic 2) To test the fit of these conceptual- izations to the empirical data in the literature To consider the results-of recent unpublished studies To give impetus and direction follow up research. 8ENSON & HEDGES/PARLIAMENT~PHILIP MORRIS /MARLBOROIPERSONNA BLADES/CLARK GU

Page 2 We have gotten a strong endorsement of the topic and agreement to participate in the conference from a number of key researchers, including Paul Lazarsfeld of Columbia University, Hans Selye from the University of Montreal, Larry Stein from Wyeth Laboratories, and Murray Jarvik from the Albert Einstein School of Medicine "and Surgery. Convinced from this response that the idea is sound, we have proceeded to draw up a list of an additional twenty investigators whom we feel could make a genuine contribution because of the relevance of their expertise to the problem and/or because their published work has revealed competent interest in the subject. This letter, thenj is an invitation to.you to attend the conference. We have tentatively r~served accommodations at La Belle Creole Hotel on Saint Martin Island of the French Antilles for January 13 - 17, 1971. Philip Morris will pay all of your expenses. Information about the island and the hotel is enclosed. Sponsorship by Philip Morris is neither pure philanthropy nor crass commercialism. It rests upon the conviction that the policy of the company will benefit more from whatever may be the results of a free, concerted, scholarly attack upon the question than from allowing a continuation of the present state of inadequate knowledge. A tentative conference program and some of our thoughts on the methodological aspects of the problem are enclosed. More detailed information will be made available as plans crystallize. In the meantime, I will be happy to answer any of your questions by phone (703-- 275-8361). We are looking forward to a stimulating and provocative conference. We hope you can join us. Sincerely yours, /jib Enclosures William L. Dunnj Jr., Ph.D. Associate Principal Scientist