Ness Motley Documents
Lehman Brothers Kuhn Loeb - Presentations made at the 1983 Tobacco Seminar - June 7-12, 1983
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Produced by: B&W
Issues: O-BAT
Affected Defendants: BAT, B&W, RJR, PMI, TII,
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- Sticht, J. Paul
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- Wilson, J. Tylee
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Moving to spirits, I know you are aware of the adjustment
occurring in that"industry. Spurred in part by the lingering
recession in 1982, the whole category recently has been in
decline. Most of this decline,-however, came from the share drop
in brown goods -- the bourbon and whisky segment of the market.
But white goods -- the vodkas and tequilas -- did relatively
well. And while Smirnoff's domestic case volume was flat for the
year, market share improved and worldwide volume was up 3
percent.
Our strategy in the U.S. spirits business is to increase our
share of market in the segments characterized as either light or
flavorful products -- where we are already the market leader.
So, our advertising and marketing efforts will be concentrated
behind Smirnoff, Jose Cuervo tequila and Black Velvet Canadian.
In the spirits business, we are embarked on an aggressive new
product development program and have 16 new products planned for
Introduction-this year. While most will be line extensions such
as the new 10-proof Club Cocktail Bloody Mary, at least two of
the introductions will be entirely new beverage concepts aimed at
appealing to changing consumer tastes. The new low-proof
cocktail, and those to follow, have been made possible by a
technological breakthrough which enhances shelf-life, even with
lower proof numbers.
In the wines business, a bumper crop of grapes has caused
significant dislocation in the marketplace, and eroding margins.
Our strategy is to concentrate our marketing and selling
resources behind Inglenook and Beaulieu.
Inglenook, a premium table wine generating a healthy profit,
is in a growing category, we plan to increase market share by
about I percent per year over the next five years. Over the last
decade, this brand has grown from 68,000 cases to more than six
million cases annuall9 -- so our target is realistic.
Beaulieu is a highly profitable, super-premium brand which
has no difficulty selling out its entire production.
Looking ahead, our immediate objective is for Heublein wines
to hold relatively steady in terms of total case sales. But we
will change the mix from the lower-prlced wines with lower
margins to the higher-priced, higher-margin products.
With the Heublein merger, we obtained a highly profitable,
fast growing, quick service restaurant system in Kentucky Fried
Chicken. We intend to move quickly to capitalize on our
advantage.

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We are employing a two-pronged growth strategy for KFC,
First, we are going to continue to increase per-store sales by
continuing to improve our in-store operations. KFC has worked
hard to establish its'impressive record of five consecutive years
of real sales growth. And, I'm happy to say, we see that
continuing.
Longer term, we will probably have to add some new products
to take advantage of shifting consumer trends as we already have
done with our made-from-scratch biscuits, and our spicy chicken
menu especially designed for urban areas. But we have no
intention of trying to be everything to everybody, and our major
emphasis will be to continue to do what we have been doing --
only better -- and of course, staying with chicken.
The second element of our KFC strategy will be to increase
the number of stores that we open each year. Over the last five
years, we opened an average of 20 new company stores per year in
the United States. This year we'll open 80 new stores. And next
year, we will increase the number of new store openings by an
additional 50 percent, opening 120 stores. This will take us
along the path to our objective of 200 new stores per year. It's
worth noting here that the returns from new stores start on
opening day.
We think the U.S. market needs another 2,000 KFC stores,
which is an increase of nearly 50 percent over the 4,300 stores
that we have today. And this year, franchisees will open almost
as many new outlets as the company, thanks in part to lower
interest rates.
Internationally, we have 1,300 Kentucky Fried Chicken stores
-- about one-third of them company-owned. We plan to open more
than 500 franchised and company-owned units over the next five
~ears. We can only guess how many KFC stores will ultimately be
uilt overseas. But I can say with conviction that the number is
staggering, and that KFC's future is bright indeed.
As you have heard, there's a great deal going on in our Food
and Beverage Group, and we believe it will grow and prosper in
the years ahead.
Now let me turn to transportation. You will recall that 1982
operating results were at a record high, even in the face of a
world trade environment which was probably as bad as any of us
can remember. This, of course, was because Sea-Land has worked
hard to achieve fleet efficiency and lower fuel consumption, to
build a worldwide structure of efficient land-based facilities
and to pare costs generally. Of course, the earlier sale of the
high-cost SL-7s was a key contributor to this improvement.

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While we expgct a minimal increase .in containerizable world
trade in 1983, it is difficult to predict how this w~.ll affect
operating results. Two of outmajor trade routes appear poised
for substantial changes. In the Atlantic trade, indications are
that in 1983 we will see significant advances in European exports
to the United States. In the Pacific, historically our strongest
and most profitable trade lane, we expect continued strengthening
and modest growth through the remainder of this year.
Unfortunately, despite some volume increase and continued
progress in reducing costs, we are experiencing major rate
erosion. As a result, our average revenue per load -- the key
performance measurement in this business -- presently lags last
year. If this continues, it will offset the volume gains, and
negatively impact earnings.
The current softness in rates is due primarily to excess
capacity, and new carriers entering the major trades.
Our strategy for dealing with the near-term situation is to
maintain tight cost controls and maximize cargo volumes while
working through conference groups to restore rate stability.
A regulatory bill, =The Shipping Act of 1983," has been
passed by the Senate, and it's been through one committee in the
House and is now in the hands of another. This bill would reduce
Justice Department second-guessing of operating decisions
approved by the Federal ~aritime Commission, whose function it is
to regulate shipping. It would also permit rationalization among
carriers, and greater flexibility in intermodal rates.
We believe this regulatory reform legislation will pass, and
be signed into law sometime this year.
The factor affecting our energy business which has received
the most publicity, is the current world crude oil surplus and
the resulting price declines.
We believe the market is stabilizing at current price levels
barring any serious dislocation within the major producing
countries. And we anticipate a gradual increase in the volume of~
energy consumed as economic activity picks up.
The key to earnings performance during the remainder of 1983
is the continued upturn in world trade -- principally the
Asia/U.S. and Atlantic trades -- and progress in securing higher
rate levels early in the second half of the year. With our fixed
costs lowered, any significant upturn will have a positive
influence on rates, and of course will leverage earnings quickly.

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In Amlnoil's case, we have no concern over the marketability
of our U.S. crude oil production, since substantial quantities of
imported oil will still be required to meet domestic demand.
Domestic crude prices will, however, be determined by the
international situation.
So far this year, our average domestic oil price has been
about l0 percent below last year. However, because the Windfall
Profits excise tax takes up to 70 percent of the difference
between actual sales price and the regulated base price, these
crude oil price cuts have had more effect on the government's tax
revenue than on Aminoil's EFO. I wish we had more businesses
like that.
Of greater concern to us is the supply/demand situation for
natural gas. Reduced economic activity, warm weather, rising
prices and significant curtailments have resulted in a marked
decline in U.S. natural gas production.
Although total United States gas production capacity is
difficult to determine, there appears to be about a 2.5 trillion
cubic feet per year surplus capacity against a 1982 total demand
of 18 trillion cubic feet. However, given today's increasing
level of economic activity and reduced exploration efforts in the
gas provinces, we believe this so-called "gas bubble" will
disappear in two to three years. Importantly, this implies
competitive pricing with residual fuel oil.
Aminoil's strategy to deal with this uncertain picture has
been implemented in a logical, consistent and flexible manner.
Once the over-supply and price softness began to develop~ we
immediately perceived the need to review and initiate reductlons
in our capital spending and our operating costs, based upon
reduced cash flows and the less favoraDle economic outlook.
These cuts are already effective. We have also significantly
improved our selectivity in exploration and development projects.
On the plus side, lease bonus levels are down in almost all
areas. Pipe and rig costs are down 30 to 50 percent and drilling
efficiency has improved markedly. Well completion charges are
down anywhere from 25 to 40 percent, and equipment costs are down
almost 20 percent. This should result in a decline in industry
finding costs from a peak of around $13 per barrel in 1981 to an
industry average perhaps in the $i0 range this year. Another way
of looking at this is to observe that the law of supply~demand is
alive and well in the oil patch.

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From Aminoil's perspective, the reduction in industry
activity levels has several desirable aspects. We have been able
to reduce oosts'~hrough less expensive drilling and service
contracts, and we can choose from the more competent operators.
We have reduced our tubular goods and other materials
inventories, as our suppliers have become more anxious to please.
And we've been able to employ high-quality professionals at
reduced recruiting costs.
X should add that the strengthening of Aminoil's management
team with the highest quality people available, had been a high
priority for us for some time, and that objective has been
achieved.
Another beneficial effect of the shake-out in the industry is
the increased availability of opportunities to purchase
properties or companies. Although competition will be keen,
these opportunities will likely become better during the latter
part of 1983 and into 1984. As I've said on previous occasions,
we will not hesitate to do some of our prospecting on Wall Street
if the economics are there.
TO sum all this up, we continue to see our energy business as
an area of prime opportunity for us, and with a bright future.
We believe the energy price/supply equation will improve with a
continuation of present economic trends, and our operations are
now benefitting from a substantially improved cost picture.
During the present transition, our strategy will be to manage our
investment and control our costs carefully, while still building
for the long-term.
This continuing commitment is well illustrated by the success
Amihoil enjoyed at the May 25th offshore Louisiana lease sale,
where we bid on behalf of ourselves and in partnership with ARCO
and Elf Acquitaine.
Nearly $4.6 billion was bid by the industry on 656 tracts
offered for lease by the federal government. Aminoil and its
partners bid on 38 blocks and emerged as the apparent winner on
27. These blocks present us with long-term opportunities to
replace or increase reserves near areas where we currently are
producing crude oil and natural gas.
In the Development Corporation, we are moving quickly to take
advantage of emerging trends affecting our many businesses.

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Consumer and industrial needs have created demands for new
types of packaging -- particularly lightweight, flexible
materials that have'special protective qualities and are less
expensive than ca~s or boxes to transport and store. RJR Archer
is strengthening its position asa supplier of high value-added
flexible packaging materials. We acquired a flexible tube
manufacturer earlier this year, and have now entered into a joint
venture agreement to produce aseptic packaging under the
Combibloc name in this country. We will continue to look for
ways by which our Development Corporation can complement our
major lines of business. I think you might want to ask Ty Wilson
about progress in the foodservice area during the question and
answer session.
That wraps up my discussion of the operational factors
affecting our non-tobacco businesses currently, and our
strategies for dealing with these. Now let me turn to some key
financial factors.
The first is foreign currency management. As you know, we
adopted FASB-52 for the 1982 second quarter. We did so after a
great deal of study, and concurrent with the opening of our new
Finance Company in Europe which functions as an "in-house" bank
for our overseas operating units.
The Finance Company acts to redeploy the liquid assets of our
overseas units by borrowing their excess funds, converting them
into other currencies as appropriate and on-lending to units
needing funds. Through these newly created financial links, we
are currently recycling more than $i00 million among our
companies around the world.
That same entity also serves to concentrate exposures arising
from the crossborder trading activities of our foreign
operations, by hedging net exposures in the foreign exchange
market from one central point. In this manner, we have removed
future currency risk from our operating companies and cut
attendant transaction costs by more than 30 percent.
Next is capital spending. While consolidated capital
expenditures for 1983 were initially projected to be $1.4
billion, an all-time high for the company, it's now likely that
they will be somewhat less -- perhaps $i.1 billion -- based on
cancellations and deferrals. Combined spending by Domestic
Tobacco and Aminoil accounts for more than 65 percent of the
total. And, the most significant portion will be spent on the
domestic tobacco company's plant modernization and expansion
program which you will hear more about tomorrow. Cash generated
by operations will be up significantly this year and it is
unlikely that we will have to use external sources to fund our
requirements despite a record-level capital program.

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Our financial ratios are still well within the rating
agencies' statistics for a high quality, "Double-A" credit. At
year-end 1982, our ratio of total debt to total capital was 33
percent and our fixed charge coverage was 6.1 times. Both of
these will improve this year.
Well, we've covered a lot of ground here in a short period of
time. So let me sum up.
While the vagaries of the marketplace this year were not
unexpected, it has been a tumultuous five-plus months. But we
believe the balance we have struck in the management of our
businesses will again produce a year of record operating results
for R.J. Reynolds Industries.
In the tobacco business, we see the improvements in shipments
to the trade and retail take-away, which began early in the
second quarter, continuing through the year. The introduction of
Century, aime~ at capturing a new market segment for the long
term, should contribute to the brightening picture in the
domestic business. Internationally, we continue to grow market
share in most of our markets, and the base of our business
continues to strengthen. You'll hear more about this tomorrow
from Ed Horrigan.
In foods and beverages, we will see a dramatic upturn in
earnings performance this year. And that upturn is a result of
both the inclusion of Heublein for the full year and the
long-awaited impact of the improvements we have made at Del
Monte. We also are moving quickly to seize the opportunities
provided by Kentucky Fried Chicken both here at home and
overseas.
Aminoil will hold its own this year as the petroleum industry
returns to normal from the go-go decade just past. Traditional
market forces and sound management decisions have replaced the
boom psychology approach to doing business. For Aminoil, which
traditionally avoided the excesses common to other companies
during the past several years, growth will continue to come frcm
its ability to replace reserves by expJoration or acquisition,
and to grow production with lower costs.
Sea-Land is poised for incremental gains in earnings as rates
stabilize and then return to more normal levels, we believe we
should see this change in rates begin to occur later this year.
With cost discipline already a way of life at Sea-Land, we are in
a position to leverage our earnings significantly with better
rates.
I think you can sense from my remarks that we believe our
businesses to be strategically well-positioned for an upturn.
But while we expect operating results to improve, 1983 quarterly
bottom line comparisons will vary from previous experience.

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The doubling of the federal excise tax on cigarettes, the
voluntary separation program in Winston-Salem which reduced first
quarter EFO by more than $30 million, and the Heublein dilution
have.made the early part of the year challenging for us, to say
the least.
The 7.$ million additional common shares issued at the time
of the merger with Heublein, the dividend on the incremental
preferred, plus the cost of financing the cash portion of the
acquisition price, will mean that EP$ improvement will not track
operating improvement on a one-for-one basis in 1983. 1984, of
course, will not be subject to these problems of comparison and
therefore should show results more in line with our historic
patterns.
In 1983, we are concentrating on making our businesses more
efficient, more productive, more innovative and more profitable.
we expect our earnings trends to improve during the second half
-- most noticeably in the fourth quarter. And, as I said
earlier, we do expect to produce another record year in operating
earnings per share in 1983 -- excluding only the extraordinary
Kuwait gain earned in 1982.
Now we're ready for your questions. Thanks very much.

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Remarks by
E.A. Horrigan, Jr.
Chairman and Chief Executive Officer
R.J. Reynolds Tobacco Company
to the Tobacco Seminar
Winston-Salem, North Carolina
June 8, 1983
~ >

,R.R.~V) pl~CqTFf'TPD RV XII~.'NFRf3TA TOR~_CCO.LITIGATION PROFECTIVE ()RDER
It's not often that anyone in a responsible position in
business will truthfully say that they are happy to have the
opportunity to appear before~a.group whose function is to place
every part of a business under a microscope, and then to make
judgments which may have a significant impact on the price of our
stock in the marketplace.
But that, ladies and g~ntlemen, is exactly what I am saying
to you.
All of us associated with R.J. Reynolds Tobacco Business do
truly feel that our time with you today is an opportunity. It is
an opportunity to answer questions, and address concerns, we know
you have about our business, to demonstrate that we are driving
our business ahead in a carefully planned way, and to clearly
show that we are doing so in a financially responsible manner.
It is certainly no secret to anyone that the tobacco industry
as a whole has faced difficult times during the past year and a
half. Every tobacco company has felt an impact from the doubling
of the federal excise tax on cigarettes.
But in the face of these problems, R.J. Reynolds has taken
steps to ensure that our tobacco business remains as vibrant and
progressive as it has been since we began building renewed
momentum in 1980.
I can assure you that we are particularly mindful of your
concerns, which we believe are quite legitimate, about the manner
in which we at R.J. Reynolds Tobacco have addressed its future in
terms of market share, unit volume and, most importantly, its
continuing profitability.
With this in mind, this morning's presentations have been
designed to provide enough general information about our goals,
strategies and accomplishments not only to provide a well-rounded
picture, but to do so within the framework of the issues you and
your peers have raised and placed before the invesLment
community.
While Jerry Long, the president of R.J. Reynolds Tobacco
Company, and Lester Pullen, the president of R.J. Reynolds
Tobacco International, will cover most of our major points f=r
their respective operations, there are a few key observations :
have reserved for myself. I have done so because I think they
provide a framework for what will follow, and because they are
very important in your consideration of our companies.
For some time, We have been aware of and understood the
concern of many of you that our determination to remain .numZer
one in the domestic tobacco industry is so all-encompassing
we will make any sacrifice to hold the top spot.
