Tobacco Documents Online

March 26, 1993 M~~: Carolyn Brinkley Ca~ly~, attached are the ideas generated Te,a~s input to ~q~me of your efforts. I ~oDe YOU find th~ uselul. only) by the Eagle Alliance

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Agriculture/Suppliers Team Suggestions for Employee Involvement~in ETS and FET Effort~ I. Assign one person (or a team) within RJRT to handle employee involvement in external issues such as ETS and the FET battle. 2~(~, ~tablish a central telephone number and train someone to .~,,.~andle employee calls about topics ranging from the smoking ~k~N~an proposed by MacDonald's to how to write a Congressman. ~ (A section of public relations currently fields calls from ~nsumers, e,~ployees, retirees on a number of topics. rhaps thei~,e can be expanded on a short-term basis to ~%%~andle emplo.,~,,.ee.,,,.~ction calls. ) 3..,$~b~ntinue the~of Target Vision for key issues, but k~llow-up wi~re written bulletins to employees. Many " p'eople don'tk~ the time (or have the time) to stand and ~ <~,~ wat c h Target~on. 4. ~sk e~yee~send copies of their letters/and or reports Co~.ssi.,~l~contact to one central person in the ~,%~q%°mP~ n~. or ~" ' ~ ing. ~ old FET lette r~t~ng 5. ~,. 9,~w sessions during the lunch hour in ~he Plaza a~{~, ium or cafeteria. A tremendous number of ~ ~x--t• - . t~" Jf%e nets can .~---~i~nerated.. and employees are willing. We ~,~A%~ust need t ".o~ them the way. 6 ~n the ETS i send ETS palm cards to ~ employee not ~hst the sal..,~h~N~, rce. Arm employees with the facts and give ~r~r~~ "permission" to talk about the issue. Ask employees to up civic club speaking engagements for RJRT "experts" ~ -:k~ the issue. 7. ~ce there is a tremendous amount of employee interest in tobacco issues, inform employees about the next meeting of the local Smokers' Rights group, encourage them to attend and sign up for long-term involvement with the group. 3/24193

TRADE TEAM 6 FET & ETS Employee Action Plan RJRT Employees (non-sales) The employee strategy involves: >~'I) ~tilizing all current means of communicating with RJRT [ ~mployees to inform them of the company position on FET ~and ETS. ~"2) Encourage employees to write or call their members of ~ongress on FET. ~'3) ~ncourage employees to contact relatives to write or ' " b. ,~, all thezr ~m~m ers of Congress on FET. ~6tion Programs ~ • Create~oyee palm cards on FET & ETS ~ s t a t i n ~,~_~.~,~ p a my position. " " -, Stat~min~: Underway. • Develo.i~..~ozal edztzon of lnternal ~ ~ ~le.w.slek~t~'#4~\4on FET & ETS, ~ ~.ell~oye.es what they can do ,,<~ ~ave.~em write or call their members of Congress. ~ .,~ave~nds and relatives in other states ~ writ~,.~call their members of Congress. • ~ - Prov~800 # to identify members of ~ ~ Congr~and their address and phone ~ numb e r ~'~,,,~ - ~a~us/T~min.q: Jan Fulton has lead on this. RJ~anagement h na ement s gy invol es: ~ontact from employee strategy. dditional information and ke.y.talking points on FET ~ .,,and ETS for presentations, clv~c club talks, and vendor ~a~ontact. Ac~ Programs Identify RJRT management levels that should receive information and develop information- flow system Develop information notebook - Company position on FET & ETS - Talking points - Recommended speech on effects of FET for civic clubs

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Special Markets Team FET & ETS Employee Action Programs Keep employees fully informed by utilizing existing employee communications vehicles. Timing/Status : Ongoing. 2~ ~,rovide employees with the opportunity to express their ~deas through the use of an (800) number or similar ,~,. mechanism. k, ' Timing/Status: To be determined. 3~ ~.~"~olu occasl6~employee forums -- perhaps during lunch -- ~hat enable~oyees to be briefed and to ask questions of ~%enior mana~m~t. " ~%'~' ~%~iming/Status: To be determined. 4~dentify em~es who are personally acquainted with local, state and n~al elected officials. Involve them in ~'~-~Qommu n i c at i ~ ~R ' s . ~%~ .~'. ~ vie~oint on issues of consequence ~% ~ ~ ~iming/Status : Immediately. 5'. Per~~s ~plemental effort to the Volunteer Action ~enter, Sol~'~'[~employee involvement in writing campaigns to ~ ~ ~,,~enerate le~ to members of Congress and letters to the ~ ~ ~,,,,,,,,,,,Timing/Status: To be determined. 6. ~dentify emcee who enjoy public speaking to become part ~f a speake~reau. They could commit to make one speech ~ month or ~-"~"~rter to civic groups, community service ~ ~rganizatio~raternal groups, etc., about issues of ~4mportance £o RJR and the tobacco industry. ~ , Timing/Status: To be determined. 7. ~ake advantage of the increasing popularity of radio talk ~ows by organizing efforts to respond to talk show hosts and callers who raise issues related to the toba c industry. When a tobacco issue is raised by an anti-smoker we should have a quick response network of employees who are able to respond in an informed way. Timing/Status: To be determined.

Develop incentive and recognition programs for employees who successfully volunteer significant time to RJR issues, e.g., dinner for two for most letters to the editor or responses from Congress in one year. Timing/Status: To be determined.