Tobacco Documents Online

TSG Agenda item 4: Competitive analysis and technical appraisal of potential alternative/smokeless products prepared by BATCo, BAT Germany and B&W

Abstract

Reviews current state of development of alternative smoking products within the tobacco industry. Identifies products and patent information for RJR, PM, JT (Japan Tobacco) and BAT. Briefly explains technologies currently under development: 1)carbon based fuel separated from the aerosol generating material, i.e. "stationary furnace device" (Premier/Eclipse), electrical heating devices that generate an aerosol, "cold aerosol/vapor" generating devices, and "moving furnace heat sources." Opines that RJR is leading the industry in alternative product development, and that PM and JT, whose patents mirror those of Eclipse, may need to attempt a licensing agreement with RJR in order to use their own patents. Evaluates the merits of each company's products, highlighting RJR's Premier and Eclipse. Opines that "whilst they may be of low sidestream, reduced ignition potential and reduced biological activity. . .it would be for third parties, government and ultimately consumers to judge whether these features are preferred." Reports on estimated cost and time needed to produce 250 million units of the product per year. Notes that RJR has obtained permission from the "German equivalent of the FDA" for limited marketing of Eclipse products, noting that the German Tobacco Ordinance would have to be revised in order for it to be commercially marketed. Comments that "RJR have successfully achieved a revision of the GTO in the past for widening additive use." Opines that PM's electrical heating devices may present "considerable technical and performance hurdles. . .which may prove insurmountable." Predicts BAT's own "moving furnace" type products to be 3-5 years away from commercial development, but that its "Greendot" type product could potentially compete with Eclipse on technical merits, the latter predicted to be commercially released in two years.

Fields

Notes

GTO=German Tobacco Ordinance

Type

Report

Company

British American Tobacco Co.

Site

Check once scanned

Author

Read, Graham A. (BAT GR&DC Group Leader, Smoker Behavior, BATCO GR&DC , c. 19)

Named Organization

TSG

R.J. Reynolds Tobacco Co. (Cigarette manufacturer (Camel, Winston, Doral))

Cigarette manufacturer (Camel, Winston, Doral)

Philip Morris & Co. Ltd. (Cigarette manufacturer, incorporated in U.S. in 1902)

Philip Morris & Co. Ltd.., was incorporated in New York in April of 1902; half the shares were held by the parent company in London, and the balance by its U.S. distributor and his American associate. Its overall sales in 1903, its first full year of U.S. operation, were a modest seven million cigarettes. Among the brand offered, besides Philip Morris, were Blues, Cambridge, Derby, and a ladies favorite name for the London street where the home companies factory was located - Marlborough.

JT (Japan Tobacco Inc)

Japan Tobacco Inc

*British American Tobacco Company Limited BAT (See British-American Tobacco Co.)

Defense

BAT Group

British-American Tobacco Co Ltd (British-American Tobacco Co. Ltd.)

British-American Tobacco Company Limited was a operating group under B.A.T. Industries P.L.C. in 1985.

Brown & Williamson Industries (Cigarette manufacturer)

Brown & Williamson Tobacco Corporation became Brown & Brown & Williamson Industries in 1974 (L. White, Merchants 1988). B&W brands include: Cool, Viceroy, Raleigh, Barclay, Belaire, Copre, Fact, Richland and GPC, 1976.

United States Food and Drug Administration

American Tobacco Company

GTP Technical Steering Committee

Operation/Project

Greendot

Airbus

Nova

Grasp

Ultimate

Brand

Premier (RJR)

Eclipse (Successor of RJR's Premier)

Thesaurus Term

Cigarette Design

Industry Intelligence

Safer Cigarettes

Patents