Lorillard
Industry Review
Fields
- Author
- Patel, P.
- Yukolis, R.A.
- Area
- FIELD SALES/BASEMENT GMP
- Type
- SPCH, SPEECH/PRESENTATION
- CHAR, CHART/GRAPH/MAPS
- MRRT, MARKET RESEARCH REPORT
- Recipient (Organization)
- Arco Products
- Named Organization
- Bw, Brown & Williamson
- Ca
- Commonwealth
- Convenience Store News
- Lig, Liggett
- Nfo Market Research
- PM, Philip Morris
- Promotion Decisions
- RJR Nabisco
- RJR, R.J.Reynolds
- Stater Bros
- US
- Document File
- 96967074/96967104/Industry Review
- Date Loaded
- 20 Dec 2001
- Request
- R1-025
- Author (Organization)
- Lor, Lorillard
- Litigation
- Feda/Produced
- Site
- G190
- Characteristic
- COLO, COLOR REPRODUCTIONS
- MARG, MARGINALIA
- MISS, MISSING PAGES
- Brand
- Basic
- Benson & Hedges
- Bonus Value
- Camel
- Capri
- Carlton
- Doral
- Gpc
- Kent
- Kool
- Marlboro
- Maverick
- Merit
- Misty
- More
- Newport
- Pall Mall
- Parliament
- Salem
- Slim Price
- Tareyton
- True
- Virginia Slims
- Winston
- UCSF Legacy ID
- oem44c00
Document Images
0
4007
300 -i
2oo-I
100 -I
0
b80L9696
we: Excet Shipment Data
RENDS
0
BY PRICING-
IN BILLIONS OF CIGARETTES
FULL PRICE
I
r
I
1993 1994 1995 1996 1997
0
1998 - Third Quarter Industry Volume
--
philip Morris
RJ Reynolds
Brown & Williamson
fB Loriliard
13 Liggett
[74ther Gompanies
Philip Morris
50%
6L,QL,9696
Discount Category Share of Total Market
Share
1998 Change Share o
1998 f Discount Market
Share
1997 Chan e
Private - Label 3.1
7 -0,7 11.9 14.2 -2.3
Branded Discounts 22.6 0.1 86 84 2
Price Off 0.5 0.4 0.1 1.8 1.4 0.4
Value 25's 0.1 0.1 0 0.3 0.3 0
Total Discount Market 26.3 26.81 -0.5 100 100
280L9696
19981ndustry pryktShare
* RJ Reynolcis
own & Wiiliamsan
'i
lla
4'QQZ9696
0
Total Industry Mkt. Share-S. Ca.
0%
b
Ip Philip Morris
Reynolds
Ma&w
0 Lorillard
Llggetk
D Commonwealth
L6C1G9636
Full Price - So. California
Reynolds
MI Liggett
~ All Other Manufacturers
Philip Morris
Reynolds
B&W
Lorillard
Liggett
OCommonwealth
LMAI I Other Manufacturers
13 Commonwealth
z6o06g6
0
INDUSTRY TRENDS
INTRODUCTION
Approximately 46 million Smokers in the U. S. (24% of all adults)
Over $34 Billion in retail sal
ally
~ Convenience/Gas Outlets have over 50% of total volume and growing
Cigarette/Tobacco Stores are showing explosive growth
Full Price business remains very strong (over 72% Industry Volume)
mokers spend $4.39 per visit on other products
Source: Convenience Store Shopping 73asket Analysis Couducted by Prantatian Decisinus,
GLQG969b
0
0
u
u
1998 1997 % Chan e
Phili Morris 50.0 48.9 1.10%
RJ Re nolds 23.5 24.2 -0.70%
Brown & Williamson 14.7 15.9 0°la
Lorillard 9.3 8.8 0.50"ra
Lig ett 12 1.3 -0.10!&(
Other Companies 1.3 1.0 ; 0.30°/a
TOTAL 100.0 100.0
L8QL9696
Industry Volume
1998 - Third Quarter
1998 1997 % Ghan e
Philip Morris 61.26 62.82 -2.50%
RJ Re nolds 28.96 31,02 -7.00%
Brown & Williamson 17.98 20.42 -11.90%
Lorillard 11.44 11.26 1.50%
LI ~tt 1.44 1.66 1 3.30%
Other Companies 1.6 1.24 29.90%
TOTAL. 122.58 128.42 -4.50%
BGOG9696
Lorillard
6%
Reynolds
Philip Morris
0 Reynolds
OB&W
M Lorillard
M Liggett
13 Commonwealth
~ M AII Other Manufacturers
Commonwealth
2% Discount - Southern California
Liggett
6% All Other Manufacturers
2%
260L9696
