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Lorillard

Untitled Document 95309704/9705

Date: 25 Jan 1952
Length: 2 pages
95309704-95309705
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Author
Parmele, H.B.
Date Loaded
07 Jan 2002
Document File
95309250/95309759/Research Sponsored by Lorillard Prior to 530000 (Summaries & Documents)
Alias
01143657
Type
LETT, LETTER
Area
SPEARS,ALEXANDER/BASEMENT GMP
Litigation
Feda/Produced
Characteristic
ATCH, ATTACHMENTS MISSING
Site
G65
Master ID
95309251/9758
Related Documents:
Request
R1-037
Named Person
Killian
Recipient (Organization)
Lor, Lorillard
Recipient
Ganger, R.H.
Brand
Kent
Parliament
Viceroy
UCSF Legacy ID
aoq09c00

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a .. W eft. Ya3rk, New }`OrL- . . _ .me e tive f Ie of ue:a Fa ~i----~••- ..".•r sxui in Filtered ~s ~c..~o Q.nr3 S'ieerO7 .~;are :t,;,;". ~., 's uary is como32ed on the premise of using tFle ecr= osit,ion -. rEg•'u2ar arctte s=as ss a~s ar ca~a daz;,ninstcrt- - ir.st which '~a'co~°pare the com?o$itian of filtered smoks, ~is ~ :~ ~ of c3~ s ;,an microa%ts removes ; mnyy (2t?) 's8 as =1ch 'tar and r.icot:.ne as does the fi2ter of Pa:3ia_, : au3~ ._~`~?~. Mis c~:,=aaE-2san 'fi3LId annM +,, n_ ~,>.. - the s ok r.of reg:1a-r ci~arettes , --• . . Hrsx3ver, if you ars 8irectiz~Z, such adver}Ss1ng - Esar i7,p t.aml-d the sral-er of Far2iam.eist or Viceroy OiCar- sss ihen it *aau3d.sae-= to us more 2Z€3=ca7l to usa the icieney of the 3dicrani.te filter as ths co~mon 75as1s e~s fz3 aa~Yre the ,-ser.°o.-~anae of Viw~csy and nyiia~en'~aias ters. On this basis the :ricro:jite £iltor re^Vaues ss as r,~c:i iar -aa3 xsica w.ne as do ;,~s P:.S'~ „ e„e s af P~ ten (7,p) ~~c~yt ~icezroy. ~~-'s ccna3~on is based on the io2lanin~x , The uveraCe of aI3 tests performed by Dr. rdlSfan tate# r.ha^eln 53 ai.Zlir~eters of cigaret{e were smokeci3 .: r that 1L)a7 mLZii.grsms raS tar are retained erp ahaareas on3;~ 0.j~ of ami3.Ii by g~escraf te. 3aM~t ~.~2ts^3 ~3 0.9 ~~ is ~ta3ned by a conservative to state that the l~croni.~te filter is ~~ times as effective as either one of the ctber tca. --
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