Lorillard
Loews Corporation Annual Report 780000
Fields
- Author
- Tisch, L.
- Tisch, P.R.
- Alias
- 93246570/93246623
- Type
- CONT, CONTRACT/AGREEMENT
- BUDG, BUDGET/BUDGET REVIEW
- LETT, LETTER
- PROM, PROMOTIONAL MATERIAL
- Area
- DEBLASIO,ROBERT/OFFICE
- Site
- N117
- Named Organization
- Citibank Na Financial
- Drake Hotel
- Hotel Lacite Loews
- Loews Anatole
- Loews Biarritz Hotel
- Loews Le Concorde
- Loews Lenfant Plaza
- Loews Monte Carlo
- Loews Paradise Island Hotel + Villas
- Loews Snyder
- Loews Summit
- Loews Warwick
- Montcalm
- Regency Hotel
- Theatre Division
- Westbury Hotel
- Bulova Watch
- Churchill
- Master ID
- 93246570/6623
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Loews Corporation
Annual Report 1978

Loews Corporation Annual Report 1978
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Years Ended December 31,
1978 1977
(Restated)
(Amounts in thousands,
except per share data)
Results of Operations:
Revenues ................................................ $3,455,644 $3,238,412
Net Income ............................................... 168,165 174,349
Earnings Per Share-Primary ................................ 14.47 13.68
Earnings Per Share-Asuming Full Dilution .................... 10.02 9.70
Financial Position:
Total Assets .............................................. 7,745,867 7,005,068
Shareholders' Equity ....................................... 856,053 728,054
Cash Dividends Per Share ................................... 1.20 1.20
P7,ico Range ol-' Con-imon Si oci,
Loews Corporation's common stock is listed on the New York Stock Exchange. The following table sets
forth the reported consolidated tape high and low sales prices in each calendar quarter of 1978 and
1977:
1978 1977
High Low High Low
First Quarter .............................................. 381/z 311/s 371/2 32
Second Quarter ........................................... 465/s 361/z 345/s 271/s
Third Quarter ............................................. 551/4 41 /s 341/z 271/z
Fourth Quarter ............................................ 511/z 34'/s 363/s 31
- ' 111 710?^I(L!'111,L!(t
The Company has paid quarterly cash dividends on its common stock in each year since 1967. Dividend
payments of $.30 per share of common stock outstanding were paid in each calendar quarter of 1978
and 1977.
Letter to Shareholders and Employees ................................................ 3
Operation Sections ................................................................ 6
Business Segments ................................................................ 14
Management's Discussion and Analysis of Summary of Operations ........................ 16
Summary of Operations ........................................................... 20
Financial Statements .............................................................. 23
Directory ........................................................................ 51
41
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Financial Highlights (conttnued)
Total Assets Shareholders' Equity Revenues
billions of dollars millions of dollars millions of dollars
'74 '75 '76 '77 '78
9.0 960
7.5 800
6.0 640
4.5 480
3.0 320
1.5 160
0 0
'74 '75 '76 '77 '78
Earnings Per Share-
Diluted
dollars
4000 12.00
3200
2400
1600
800
9.00
6.00
3.00
M M W M M 0 M M M M M 0
'74 '75 '76 '77 '78
'74 '75 '76 '77 '78
Note: Amounts shown are for the years ended December 31, except for 1974, which is for the year
ended August 31.
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i o Our Shrreholc'ers ancl "Emplo~~ees
~
Loews Corporation's performance in 1978 was outstanding-a second con-
secutive year of substantial increases in revenues and operating income,
marking historic highs.
Assets increased to $7.7 billion in 1978, compared with $7.0 billion, as
restated, at the end of 1977. Shareholders' equity increased to $856 million
in 1978, from $728 million, as restated, in 1977.
Income from continuing operations for the year amounted to $147.7 mil-
lion, equal to $12.70 per share ($8.86 per share fully diluted), compared
to $80.7 million, or $6.33 per share ($4.76 per share fully diluted), as
restated, for the prior fiscal year.
Net income for 1978 was $168.2 million, equivalent to $14.47 per share
($10.02 per share fully diluted). Net income, as restated, for the prior year
of $174.3 million, or $13.68 per share ($9.70 per share fully diluted), in-
cluded income from discontinued operations amounting to $45.7 million,
or $3.59 per share ($2.41 per share fully diluted), relating to gain on the
sale of the Company's cigarette business outside the United States. Net
income in 1978 includes realized investment gains amounting to $16.9 mil-
lion, or $1.46 per share ($.96 per share fully diluted), and equity in income
of associated company of $3.6 million, or $.31 per share ($.20 per share
fully diluted). 1977 net income included realized investment gains of
$48.0 million, or $3.76 per share ($2.53 per share fully diluted).
Loews gross revenues in 1978 increased to $3.5 billion from $3.2 billion
in 1977.
1979 marks the 20th anniversary of Loews under present management.
Twenty years ago, Loews' principal business was the operation of motion
picture theatres. Assets at that time amounted to $86 million and net worth
$59 million. Revenues in 1959 were $46 million and net income $2 million.
Today Loews is one of the nation's largest diversified financial corpora-
tions. Shareholders' equity has increased 1,350%; assets have grown
8,900°0; revenues have increased 7,400%; and income has increased
8,300%.
In 1978 all Loews operations performed well, and each contributed to the ~
record results. tv
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CNA Fincncial
Loews' 57°o-owned insurance subsidiary, CNA Financial Corporation,
continued its excellent progress in 1978, reporting record revenues and
earnings. Loews' equity in the earnings of CNA Financial contributed
approximately 54°0 of income from continuing operations and 50% of net
income, for 1978. This compares to 46°o and 43%, respectively, for 1977.
Importantly, CNA is financially sound, aggressively postured in its markets
and positioned for further growth. Existing products-both property and
casualty, and life and health-are constantly improved and modernized.
New policies, designed to meet the needs of the market, are being devel-
oped and introduced successfully in partnership with CNA's independent
agents. Underwriting and claims controls have been further strengthened
and administrative systems enhanced.
General Finance, CNA's consumer finance company, also reported record
results, despite the increased cost of money associated with the rise in the
prime interest rate.
Lot'illard
Over the last two years, Lorillard's rate of sales growth has surpassed that
of all other cigarette manufacturers in the domestic market. Lorillard's
dramatic success is a direct result of management's ability to anticipate the
changing tastes of the smoking public and to successfully develop and
market products in today's highly competitive marketplace.
The low tar segment of the cigarette business, which Lorillard identified
and entered early, is the emerging market of the late 70's and 80's. With
the advantage of one of the most advanced research and development
facilities in the industry, Lorillard today competes at every level of the
"reduced tar" spectrum: Kent at 12 mg, Golden Lights at 8 mg, True at
5 mg, and the recently introduced Kent III at 3 mg.
In 1978, Lorillard's Newport brand was the only major low filtration
menthol brand to exhibit growth, achieving a growth rate of approxi-
mately 17°,/0.
Loews Hotels
Loews Hotels' business continued strong in 1978 with increased occupancy
levels and room rates.
The Westbury Hotel, in Toronto, became the third property operated by
our hotel division in Canada. In Europe, construction of the Loews Biarritz
Hotel at the famous Biarritz Spa, on the west coast of France, is proceeding
on schedule and is expected to open next year. The new Loews Anatole in
Dallas opened in January 1979. This magnificent 1,001 room facility is
expected to attract major convention business.
In New York, Loews is currently renovating the famous Drake Hotel, as
part of an ongoing program to maintain the high standards of Loews
luxury hotels.
4

No
Loews Theatres
The nation's film industry experienced a revival in 1978 with new films of
quality and audience appeal. Successful new films greatly contributed to
the Theatre Divisiori s excellent performance. 1978 box office receipts
increased 10% over 1977 as these films captured the public's attention.
During the year, the Theatre Division acquired five single screen theatres
in Cleveland. The properties acquired have been converted to multi-screen
theatres with a total of ten screens.
Bulova Watch Company
A wholly-owned subsidiary of the Company on February 13, 1979 offered
to acquire the outstanding shares of Bulova Watch Company, Inc. at a price
of $10.00 a share. At the initial expiration of the Offer on February 28,1979,
approximately 1,755,000 shares had been tendered. The shares tendered,
together with 1,396,891 shares owned prior to commencement of the
Offer, constituted approximately 83.7% of Bulova's outstanding shares.
The Offer was extended to March 21,1979. Bulova manufactures and
sells, in the United States and elsewhere, watches and clocks for consumer
use and also sells timepiece parts and power cells to the trade. In addition,
Bulova sells non-consumer products for defense and industrial use, includ-
ing timing and other similar devices, quartz crystals and camera com-
ponents.
Residential Development
As of September 1, 1978, Loews substantially completed the final project
of its Loews/Snyder residential development activities. While there are
still a few closings of developed properties to occur in 1979, residential
development will no longer contribute significantly to the results of our
operations.
K x v- ~
In order to show the fundamental financial position of Loews we have
added at the end of this annual report, at pages 49 and 50, a balance sheet
and statement of income, accounting for CNA as an investment under
the equity method of accounting, as compared to its consolidation in our
financial statements in accordance with generally accepted accounting
principles.
From January 1, 1978 through March 1, 1979, the Company purchased in
the open market 782,800 shares of its common stock and 514,800 warrants
to purchase shares of the Company's common stock. A total of 1,709,500
shares and 649,600 warrants have been acquired since July 1977.
On behalf of the Board of Directors, we again thank our employees and
our shareholders for their support.
Sincerely,
',~, 9- 7~4
Laurence A. Tisch Preston Robert Tisch
Chairman of the Board President
March 1, 1979
5

6
~te w~h only
3 mg, tar.
1978 was the finest year in Lorillard's
218-year history. At the end of 1978
Lorillard had attained a unique position
in the cigarette industry, continuing its
ever-strengthening share of the market.
Lorillard's domestic market share rose
to 9.1%, an increase of 3.4% over its
1977 market share.
Over the last two years combined sales
growth has exceeded that of all other
competing manufacturers, a growth
rate twelve times the industry average.
Each major Lorillard brand participated
in the increased market share:
11 NEWPORT's sales increased by 17%
in 1978. Of all major low filtration
menthol brands in the industry, only
NEWPORT enjoyed growth in 1978.
11 TRUE continued its sales growth,
and in 1978 reported an all-time high
in unit sales and market share.
F-1 GOLDEN LIGHTS replaced
"KENT" GOLDEN LIGHTS in the
marketplace in late 1978. Sales ex-
ceeded the prior year by 25%.
0 KENT successfully test marketed
another brand extension, KENT III,
which moved into national distribution
in late January 1979.
t'~t.~it~e so:v taste I
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Lorillard's record income contribution
in 1978 is a direct result of thorough
and accurately predictive planning
combined with Lorillard's ability to
anticipate the changing demands and
smoking tastes of an increasingly more
sophisticated consumer.
Lorillard's well-structured and aggres-
sive objectives have been attained
through a process of:
El Identifying perceived tastes of
cigarette consumers;
El Developing superior products to
meet those needs; and
11 Creating persuasive advertising to
articulate the attributes of those
products.
In 1976, one of every five cigarettes
sold was a low tar brand. By 1978, low
tar cigarettes represented one third of
the market. This trend continues and
Lorillard has aggressively positioned
itself in each bracket of this growing
segment of the total market. The Divi-
sion is represented by KENT at 12 mg
of tar, GOLDEN LIGHTS at 8 mg,
TRUE at 5 mg, and the new KENT III
at 3 mg.
Kent III is an ultra low tar cigarette with
good satisfying taste. Early results of
its national introduction indicate that
it should contribute significantly to
further market share growth and to
Lorillard's position as the industry's
fast~st growing manufacturer.

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"First with the finest - through research"

Insurance
CNA Financial Corporation reported
record revenues and earnings in 1978.
CNA's dramatic progress reflects the
growth of its basic financial, managerial
and marketing strengths which have
enhanced its position among the major
multi-line insurers serving America.
New products and modifications were
introduced in 1978 in both the property
and casualty and life and health insur-
ance areas. Personal lines were ex-
panded, and life insurance sales reached
new levels. CNA strengthened its
position as a major underwriter of
commercial lines, and broadened its
client base.
In 1978, CNA initiated a nationwide
advertising and marketing campaign
underscoring the company's commit-
ment to its independent agents. CNA's
company-agent relationships, among
the most advanced in the industry, were
furthered by the introduction of CNA's
High Performance Agents Program and
by introduction of an expanded agent
incentive plan. CNA's product lines
continue to be refined in coordination
with agent representative councils.
Product-related achievements in 1978
included:
0 Modification and further success of
modernized commercial package poli-
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cies, which provide combinations of
commercial coverage designed to suit
specific needs of medium to large busi-
nesses and small local businesses.
El Introduction of a new guaranteed
cost portfolio of life insurance products,
designed to be both competitive and
most affordable in relation to the
coverage provided.
0 Simplification and refinement of
complete guides to insure proper train-
ing and effective sales techniques for
pension sales business.
1:1 Design of CNA's unique Single Step
policy which combines auto and home-
owners' insurance in one policy in re-
sponse to agent needs in Arkansas.
The Arkansas program demonstrated
CNA's responsiveness to agent con-
cerns by supporting the efforts of inde-
pendent agents to compete with direct
writing companies which market their
policies through captive employee sales
persons.
The company continues to emphasize
tighter cost controls and efficiencies, as
well as underwriting and claims han-
dling professionalism at all levels.
CNA's consumer finance subsidiary,
General Finance, also enjoyed record
earnings in 1978. Loans outstanding
reached the highest level in the 53-year
history of General Finance, which
presently serves more than 540,000
customers through 528 offices in 26
states.
i

CNA believes workin with agents is one of
the most effective ways we he p keep insurance affordable.
"I don1deal
with CNAs cqmputers.
I deal with CNAs people. A big insurance company
like CNA needs its computers. But this is a people business.
And, to help me and my clients here in Lawrence, I need
CNA's people. People who listen when I tell them about my
clients' special problems. People I can count on to come back
with an answer. After all, it's my job to understand my clients'
needs. I deal with CNA because they have people who are
willing to do the same!f
/NSURANCE FROM
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"Judge us by the agents who represent us."
-Robert Johnson
IndependentInsurance Agent
Landreth, McGrew & Johnson
Lawrence, Kansas
