Lorillard
Loews Annual Report 710000
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"Nothing seems to reflect [Loews'] moral outlook more than the belief
that good management is a responsibility to society."
Fortune Magazine, May 1971
Contents
1 Ten-Year Financial Review
2 Letter to Shareholders
4 Review of Operations
12 Consolidated Balance Sheet
14 Statement of Consolidated Earnings
and Earnings Retained in the Business
15 Statement of Changes in Consolidated
Financial Position
16 Notes to Financial Statements
19 Accountants' Opinion
20 Directors and Officers
Gross Revenues by Major Business Activities
1970
.53%
1970 totat:3700,488,000
Theatres
Hotels
Residential
Development
1971
1971 total: $777,081,000

Ten-Year Financial Review 1962-1971
(Dollar Amounts in Thousands Except Per Share Data)
Resuitsforthe Year 1971 1970 1969 1968 1967 1966 1965 1964 1963 1962
Sales and Operating Revenues ...
Operating Earnings .............
Security Gains (Losses) ........
Extraordinary Item ..............
Net Earnings ................
$ 777,081 700,488 550,582 156,692 127,021 114,260 95,554 81,976 66,567 41,732
$ 46,331 34,270 24,617 12,659 8,641 5,819 5,600 3,167 933 2,045
$ 18,596 (5,624) 1,722 7,364 7,114 989
$ 5,283 15,165 (3,247) 1,581 7,648
$ 64,927 28,646 31,622 35,188 15,755 5,819 6,589 (80) 2,514 9,693
Earnings per Share:
Operating Earnings ............. $ 3.20
Security Gains (Losses) ........ $ 1.28
Extraordinary Item .............. $
Net Earnings ................ $ 4.48
Earnings per Share Assuming Full
Dilution:
Operating Earnings ............. $ 2.61
Security Gains (Losses) ........ $ .89
Extraordinary Item ............. $
2.37 1.71 .89 .60 .39 .34 .17 .05 .10
(.39) .12 .51 .49 .06
.37 1.06 (.18) .08 .38
1.98 2.20 2.46 1.09 .39 .40 (.01) .13 .48
2.02 1.62
(.27) .09
.30
Net Earnings ................ $ 3.50 1.75 2.01
Year-End Position
Current Assets and Investment in
Securities ...................
Current Liabilities ..............
Excess (Deficit) .............
Property, Plant and Equip. - net ..
Total Assets ...................
Shareholders' Equity ............
$ 676,714 542,649 471,514 93,509 44,413 38,780 28,526 32,690
$ 241,398 171,972 150,813 30,390 23,992 19,726 24,765 18,576
$ 435,316 370,677 320,701 (53,119 20,421 19,054 3,761 14,114
$ 206,648 207,344 203,113 160,207 146,489 141,305 135,207 130,316
$1,153,959 1,025,264 969,778 272,575 209,726 195,035 182,388 179,493
$ 337,554 286,098 259,726 124,185 90,855 76,795 71,136 72,744
18,872 22,125
14,508 26,334
4,364 (4,209)
129,055 107,889
158,879 136,423
73,581 74,681
Note: Data for 1969 include Lorillard Corporation from November 30, 1968. See also Note I to the
Consolidated Financial Statements for reference to
certain reclassifications and changes from amounts previously reported.
Sales and Operating Current Assets & Securities Total Assets Net Earnings
Revenues Less Current Liabilities Per Share
(in $ millions) (in $ millions) (in $ millions) (in $)
800 . . _ . ___ _ 500 - .. 1,250 -. 5.00
300
100 i 2501 1.00
0
1962 '63 '64 '65 '66 '67 '68 '69 '70 '71
-A
0 0
1962 '63 '64 '65 '66 '67 '88 '69 '70 71 1962 '63 '64 '65 '86 '87 '68 '69 '70 '71
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I
2
Laurence Alan Tisch
To Our Shareholders and Employees:
We are pleased to submit this report for the fiscal year
ended August 31, 1971. Fiscal 1971 was a successful and
gratifying year of record results and of substantial growth.
Net earnings increased 127 percent. Earnings from
operations increased 35 percent, and revenues increased
11 percent.
Net earnings for the fiscal year ended August 31, 1971,
rose to $64,927,490, equal to $4.48 per share, compared
with $28,646,338, or $1.98 per share, for the previous
fiscal year. Earnings from operations were $46,330,871,
equal to $3.20 per share, compared with earnings from
operations for fiscal 1970 of $34,270,790, or $2.37 per
share. Security gains were $18,596,619, equal to $1.28
per share, compared to security losses of $5,624,452,
or $.39 per share, last year.
Our gross revenues for fiscal 1971 increased to
$777,080,963, up from $700,488,247 in fiscal 1970.
Dividend Policy
During this fiscal year we continued to declare dividends
at the annual rate of $1.00 per share. Our dividend
policy remains constantly under review in the light of our
strong cash flow and liquidity and our continuing
confidence in the profitability and earnings of our Company.
However, as most other large companies have been
requested to do, we have advised the President of our
compliance with his program of economic controls, which
includes a restraint on dividend increases atthe
present time.
Preston Robert Tisch

Lorillard
Fiscal 1971 was a year of great achievement for our
Lorillard Division. Despite the cessation of cigarette
advertising on broadcast media, sales of Lorillard products
showed a marked increase. The dramatic increase in
Lorillard's position is a direct result of significant
innovations in marketing, leaf purchasing, manufacturing,
and research and development. In addition, we are
vigorously pursuing opportunities in the ever-expanding
overseas market.
Loews Theatres
Our theatre division opened three new Loews properties
during the year, and planning, building, and acquisition
activities point to nine more theatre openings by the
spring of 1972. New Loews theatres are generally located
in suburban shopping centers with adequate parking
facilities. Our aggressive theatre division remains at the
forefront of the motion picture exhibition industry.
Loews Hotels
Once again, Loews Hotels led the entire industry in
dollar volume per room. Among the highlights of the year
in our hotel division were the spectacular first year of
The Churchill in London; the on-schedule construction of
our 32-story hotel in Hamburg, West Germany, to open
in 1973; the announcement of the new luxury Loews hotel
and convention center to be constructed in Monte Carlo,
Monaco; further development of negotiations and plans for
a number of other luxury hotels in leading European cities;
and the completion of an agreement by which Loews will
operate and manage the new Loews L'Enfant Plaza Hotel,
presently under construction in Washington, D. C., and
scheduled to open in 1973. In addition, we have expanded
our very fine association with Air France, announced
lastyear in connection with Hotel Meridien in Paris, to
include two new resort hotels to be built in the Caribbean
on Guadeloupe and Martinique. We will continue to pursue
other management arrangements in the United States
and to seek additional hotel sites in other cities throughbut
the world. We have great confidence in our ability to
share successfully in the dynamics of expanded
international air travel.
Loews/ Snyder
Loews' newest enterprise, our joint venture with the
J. H. Snyder Company of Los Angeles in residential
housing and environmental community development, has
now matured to a significant proportion. New projects
were begun in California and New York during the year, and
an entirely new base of operations was established in
the Chicago area. Single-family homes in the $20,000-
$30,000 price range continue to constitute a major segment
of Loews/Snyder sales. We are increasingly broadening
our operations to include townhouses, garden apartment
condominiums and high rise apartments. Loews has
made a major commitment in the housing field, and we are
pleased to report that we are now a significant part of
this large and important industry.
Reed Candy
Reed Candy Company has been expanding its operations
with wider distribution and accelerated new product
development. A number of new Reed Candy products
are presently in test markets with the expectation that they
will be introduced nationally before the end of 1971.
In summary, the results of the past yearwere most
satisfactory for Loews, reflecting the advantages of
consolidated management programs and orderly expansion
of our efforts in our four major areas of involvement:
entertainment, travel, consumer products and home
building.
Investments
During this past fiscal year we increased our investment
in Franklin New York Corporation, the parent of the
Franklin National Bank, to approximately 20 percent of the
outstanding voting shares. Net gains on sales of
marketable securities contributed $1.28 per share to our
net earnings this past year. We will continue our marketable
securities investments pending the application of funds
so invested to our development, expansion and
growth program.
Once again, we wish to express our appreciation for
the loyalty and effectiveness of the more than 16,000
Loews employees, whose efforts have resulted in the
achievements we have reported here.
We are also grateful to our shareholders for their
continuing support.
Laurence Alan Tisch
Chairman of the Board and
Chief Executive Officer Preston Robert Tisch
President and Chairman
of the Executive Committee
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October 22, 1971 N
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Review of Operations
Lorillard
The nearly three-year association of Loews and Lorillard
has resulted in a successful blend of management
philosophies and techniques leading our tobacco products
division to a new position of dynamic strength and growth.
Symbolic of the division's aggressive management and
marketing approach during fiscal 1971 were the launching
of a number of new products into market or test market:
Kent king-sized menthol cigarettes; Stag natural and
menthol cigars; and Big Red chewing tobacco. We are
greatly encouraged by the market acceptability evidenced
by these new products.
As this Report goes to press, we have announced the
introduction of a new Lorillard cigarette. The new brand-
Maverick-has been blended to appeal to smokers whose
tastes run to full-flavor filter cigarettes. It is designed to
strengthen Lorillard's representation in this segment of the
cigarette market, which now accounts for nearly half of all
domestic sales. Maverick is being test-marketed in three
major metropolitan areas.
Domestic Sales Up
Lorillard's domestic cigarette sales totals showed a
substantial increase over the preceding year. The new
market strength demonstrated by our two leading brands
was particularly noteworthy. Sales growth rates of Kentand
True were among the industry's highest as ourfiscal year
came to a close.
Public demand for smaller cigars continued to rise, and
Lorillard products were among the leaders in this growing
market, with Erik Natural, Menthol and Burgundy. In the
little cigar market, which is also benefiting from rising
consumer demand, Lorillard's Omega 85's, Omega Slim
100's, Between the Acts and Madison brands showed
impressive sales increases.
These highly satisfactory results have been brought about
by concentrating on the imperatives of effective competition
in today's market place: top-quality product, manufacturing
and distribution efficiencies, advanced research and
development, and continuing study and evaluation of the
marketing goals of each Lorillard brand.
Product Improvement
Primary to any planning for product improvement in the
tobacco business is the quality of raw material used. During
1971 a program of further upgrading in tobacco leaf
purchasing and an expanded quality control section
were established.
In addition, a number of production, packaging and
distribution processes were redesigned at our Greensboro,
North Carolina plant. Machinery was installed to overwrap
export cartons with polypropene film for better moisture
retention. Additional equipment was ordered to enclose
export cases in polyethylene bags for greater efficiency and
lower material cost. New contract carrier arrangements
were made that increase the flexibility of transportation
resources at our disposal to improve physical distribution
of Lorillard products. We believe thatthese innovations will
enhance our ability to produce cigarettes more satisfactory
to consumers, more efficiently, and at lower cost.
Lorillard Research
Industry leadership in all phases of research has had a
long history at Lorillard, demonstrated by the introduction
of the revolutionary Micronite Filter nearly two decades
ago. Continuing in this tradition, research and development
activities during 1971 were broadened in a number of
material and significant areas. Our investigations have led
to the adoption of a new process for the required fermenting
of tobacco used in the production of our chewing products,
and to improvements in the physical quality and shelf-life
of cigarettes.
As part of the growing utilization of research in new product
development, the tobacco pilot plant at the new Lorillard
Research Center in Greensboro has been expanded. One
important addition is a new computer facility for the
reduction and analysis of research data. The expanded
Lorillard's cigar brands enjoyed increased sales in 1971.
4

Research and Development Department has been further
enlarged to include division responsibility for pollution
control and occupational and environmental safety.
New Marketing Strategies
A major challenge that faces Lorillard-and indeed all
cigarette producers in the United States-is the choice of
effective marketing strategies now that radio and television
advertising are no longer available. During 1971 a detailed
market research program was developed to evaluate the
effectiveness of our advertising campaigns on a continuing
basis. Combining innovation and flexibility, Lorillard's
marketing concepts have been designed to reflect both
product integrity and the realities of modern consumer
demand. Thus Lorillard has prepared for the marketing
challenge of the post-television age by returning to basics:
in leaf purchase, in manufacturing, in research, and in
marketing.
Growth in Exports
At a time when popular attention is focused on U. S. inter-
national trade problems and deficits in the balance of
payments, it is significant to note that continuing strength
and growth were demonstrated in Lorillard's worldwide
operations.
For some years, overseas demand for American-type
cigarettes has been rising sharply, and the same trend
continued during the period covered by this report. Lorillard
International more than kept pace with the growth of the
international market. The 1970/71 year saw significant
increases in our overseas activity as measured in total
dollar sales, total cigarette units shipped abrpad, and in our
share of total U. S. cigarettes exported. The overseas
market still has vast potential. Capturing that potential
represents a great challenge to Loriliard for the Seventies,
a challenge for which it is well prepared.
The size of the export market and its significance to our
sales may be gauged from the simple statistic that 10
percent of our U. S. cigarette production is sold outside the
United States in more than 150 overseas markets. In
response to the increased foreign demand, our production
facilities for export cigarettes are now operating on a two-
shift basis throughout the year. Such operation permits
more flexible response to the requirements of the military
post exchange and international markets, in addition to
contributing to lower unit costs.
New Licensing Agreements
In those parts of the world where direct export is inhibited
by legal or logistical considerations, we enter into licensing
agreements for the use of our Lorillard trademarks by
The Lorillard cigarette line suits every taste, from full flavor to high filtration and menthol.
5
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both privately owned and state-operated enterprises.
Adhering to rigorous blending and packaging specifi-
cations, our overseas licensees manufacture and sell
Lorillard brands in their market areas. During the past fiscal
year, new licensing agreements were reached in Argentina
and Peru, and new subsidiaries were established in Rome
and Hong Kong to improve distribution. Similar agreements
are being explored in other countries.
International Expansion
The expansion of Lorillard International in recent years has
paralleled the international growth of other Loews divisions,
especially in Europe. Two years ago, a joint operations
center, Loews/Lorillard International Services, S.A., was
established in Brussels. With increased activity by Loews
Hotels in England and on the Continent, the center has
become a key overseas base for our corporate international
management.
The question facing the entire tobacco industry of the
alleged relationship between cigarette smoking and health
continues to be highly complex and controversial. Together
with all the other major domestic tobacco manufacturers,
Lorillard is continuing to contribute to the financial support
of an extensive, independent medical research program
in p'rogress on this important public health question.
Tobacco quality is constantly analyzed by Lorillard Research.
6
We shall continue to support objective research in
this area.
The results of our nearly three years' operation of Lorillard
demonstrate the effectiveness of our new Lorillard manage-
ment team in continuing the development of America's
oldest tobacco company into a dynamic, growing, efficient
division. Significant innovations have been introduced
into tobacco leaf purchase, manufacturing, research and
development, and distribution. A totally new look has been
brought to domestic and international marketing. We fully
expect that the Lorillard division will contribute vigorously
to Loews' growth through the 1970's.
Reed Candy Company
Loews' second full year as a manufacturer and marketer of
candy through Reed Candy was highlighted by the intro-
duction of new products, continuing strength in its estab-
lished brands, and a major manufacturing breakthrough
which will enable Reed Candy to produce and market a
complete new line of candy products.
The significant manufacturing breakthrough came in mid-
year when Reed was able to produce completely acid-free
fruit flavors with a natural fruit taste in crystal-clear hard
candy. A Reed package of these assorted new fruit flavors
is being made available by Christmas in selected markets
across the country, with additional marketing programs
scheduled to take place in 1972.
New Product Introduction
During the past year Reed's Paloop Squares, derived from
the lollipop Pal Loops, were introduced in five flavors on a
national basis for the first time, following extensive test
marketing in key cities.
Reed's 1970 product introduction, "Hot Wheels," has been
promoted in connection with a well-known toy, and its sales
results have demonstrated the value of that identification.
Sales of Reed's familiar hard candies-butterscotch,
peppermint, root beer, licorice, cinnamon, wintergreen,
butter rum, and spearmint-continued to expand during the
year as distribution improvements took effect.
The Golden Nugget candy bar line-Sir, Big Hunk, and Look
-continued to expand market outlets during the year as
distribution from the Golden Nugget plant in San Francisco
proceeded eastward.
Holiday Packaging
Proper packaging and an imaginative use of design in
candy wrappers are important factors in the successful
marketing of candy products, and during 1971 Reed Candy
created new packaging for some of its products and rede-
signed the packaging of others. Among the new designs
introduced during the year were special packaging for
Reed's new Halloween and Christmas lines.

Loews Theatres
In 1965 we initiated a long-range development plan in the
Theatres division based on three management policies:
construction of new theatres in growth areas; modernization
of selected existing properties; disposal of marginal proper-
ties. As a result of application of these policies, the Loews
theatre circuit has nearly doubled over the past six years-
from 65 theatres in 1965 to more than 115 facilities at the
presenttime. Nine more openings are scheduled by the
spring of 1972.
Third House in Atlanta
Of particular interest is the third Loews house in Atlanta,
Twelve Oaks, which opened on February 10, 1971. The
largest suburban theatre in Atlanta, Twelve Oaks is a
luxurious 1200-seat theatre located in the Buford-Clairmont
shopping center, an important marketing crossroads where
over 100,000 people pass every week. One of the primary
growth areas of the nation, Atlanta has long been a favorite
city for the Loews family: it was at Loews Grand that "Gone
With the Wind" had its world premiere in 1939. Our second
Atlanta theatre, Tara, opened in 1968.
In the Back Bay area of Boston, Loews acquired the Abbey I
and Abbey II Twin Cinemas, two highly successful theatres
adjoining the Charles River Campus of Boston University,
in a prime growth area. As the neighborhood changes from
brownstones townhouses to upper-income, high rise
apartments, so the opportunities for modernization and for
quality film exhibition increase.
On the West Coast, the thirty-second theatre in the Loews
California family became a reality with the acquisition of the
Lakewood in fast-growing Long Beach.
New Theatres Planned
As this Report was in preparation, two 750-seat luxury twins
opened in the Northgate Shopping Center in Indianapolis.
While these theatres were being added, other older houses
were disposed of, in keeping with criteria established in our
growth plan for continuing review of marginal operations.
Among the openings scheduled by next spring are:
0 A 1200-seat luxury theatre in Danvers, Massachusetts, a
suburb of Boston;
I] A third Loews house on the outskirts of Columbus, Ohio;
El In Rochester, New York, another theatre is contemplated
on the same site as our successful property across the
street from the Pittsford shopping plaza;
El Lauderhill #2 will become the twin of the Loews cinema
in Fort Lauderdale;
0 In Redondo Beach, California, South Bay #3 will join the
two existing Loews theatres;
0 New twin theatres will open in Fountain Valley, Orange
County, California.
Evolution of Cinema as Art Form
Loews' continued growth program is attuned to a number
of dynamic currents in the changing American life style.
Leisure time is on the increase, with more and more indus-
tries expected to adopt the four-day work week. Popu-
lation movement toward the suburbs and beyond continues.
At either end of the working person's career-both in youth
and in retirement-the span of free time is increasing.
These factors point to continued high interest in motion
pictures, especially when seen in conjunction with the
change that has occurred in public perception of the nalure
and role of the film medium. Regarded as essentially
escapist fare a generation ago, cinema today is looked
upon as a highly regarded art form. Throughout the country
there has been a proliferation of courses in film appreci-
ation and filmmaking in colleges and high schools. More
sophisticated and more demanding new audiences are
being developed.
Taken together, all these considerations imply continuing
evolution of the motion picture in the future, and underscore
the challenge accepted by Loews theatre management to
insure our position as a leading film exhibitor.
Lobby of Loews Twelve Oaks, our third theatre in Atlanta.
7

Loews Hotels
For the Hotels division, the year was highlighted by a
singular success story at our newest property, substantial
progress toward completion of the first Loews hotel on the
European mainland, announcements of major undertakings
from the Mediterranean to the Caribbean, and the com-
mencement of construction of a luxury hotel to be operated
by Loews in the nation's capital.
The latest addition to the Loews hotel roster-The Churchill
in London-completed its first full year of operation with
near-capacity occupancy and high ratings from seasoned
travelers. We believe that The Churchill offers the facilities
and service that make a great luxury hotel. The per-
formance of The Churchill, our first hotel property outside
of North America, gives support to our belief in the con-
tinued growth of the European market with concomitant
expansion of travel and travel-related industries over the
long run. Our faith in the steady economic growth of a
number of other countries also underlies our continuing
quest for favorable circumstances under which we can
expand our international activities still further.
International Growth
Moreover, The Churchill's success demonstrates the
transferability of Loews' management methods overseas
and serves as a background for other international projects
in various stages of development:
(] Construction of a 32-story hotel in Hamburg, West
Germany, announced last year, is ahead of schedule,
with opening now projected for 1973.
0 A major hotel-convention center-apartment complex is
to be built in Monaco at the foot of the Casino de Monte
Carlo. Upon completion, anticipated for 1974, Loews
will operate the 650-room luxury hotel, which will be
constructed as an integral part of the "Spelugues" luxury
development. The entire structure will rest on a con-
crete platform cantilevered out over the Mediterranean.
0 An agreement has been reached for the construction of
a new 600-room Loews hotel in Frankfurt, West Germany,
to be located directly adjacent to the important Frankfurt
Trade Mart Center. We are awaiting official authorization
to begin building.
C3 Construction of a second Loews hotel in London-a
project that was announced during fiscal 1969/70-
awaits approval of the plan by the appropriate govern-
mental agencies.
EI Negotiations continue for the development of prime
hotel sites in a number of other cities, including Paris,
Amsterdam, Copenhagen, Rome, Athens; Istanbul,
and New Delhi.
8
0 Collaboration with Neue Heimat International of Ham-
burg and Manera, S.A., of Paris has led to the construc-
tion under way in Hamburg and to the Monaco and
Frankfurt projects. These associates will also be
involved with Loews in other European activities.
0 We are participating in ownership and advising on the
development and operation of Hotel France Interna-
tional's 1,000-room hotel in Paris, the Meridien, which
is scheduled to open in April, 1972. Hotel France
- International is the hotel affiliate of Air France, and
during the year our collaboration was enlarged to
include the planning of two resort hotels to be built in
Guadeloupe and Martinique. We look forward to positive
results from this association and to further expansion
into other areas.
The co-venture agreements with these important European
organizations are a reflection of Loews' reputation for
efficient and profitable hotel development and management
techniques. Our association with these firms enables us
to apply these skills on a broad international scale.
New Loews Hotel in Washington
In our domestic operations, we have entered into a man-
agement agreement to operate a new 378-room Loews
Loews Hamburg Plaza, now under construction, will open in 1973.
e"

hotel that is scheduled to open in the spring of 1973 as part
of the remarkable L'Enfant Plaza Development in Wash-
ington, D. C. Loews L'Enfant Plaza Hotel will occupy the top
four floors of the Plaza's 12-story East Building. Floors 2
through 8, served by separate elevator cores, will contain
380,000 square feet of office space. The hotel lobby, ball-
room, cocktail lounge, bar, coffee shop, restaurant and
retail shops will be on the plaza level.
L'Enfant Plaza is named for the brilliant French-born engi-
neer and architect who drew up the city plan of our nation's
capital. It is a complex of four groups of buildings framing a
four-acre square, with the L'Enfant Fountain at its center.
The development, located only ten minutes from National
Airport, is within easy walking distance of Washington
Monument, the Smithsonian Institution, and the U. S.
Capitol. Our new hotel will be part of the Plaza's Phase III,
now under construction.
Computerized Reservation Service
Loews Reservations provides computerized booking and
immediate confirmation of room reservations. With offices
in cities throughout North America and overseas, and
offering toll-free telephone access nationwide, Loews
Reservations has made a significant contribution to our
hotel occupancy. This highly efficient organization
represents Loews Hotels as well as a number of other
hotels located throughout continental United States and
in Mexico,Hawaii and the Caribbean.
Convention Sales Leadership
Major new efforts were also exerted to insure the continua-
tion of Loews' reputation as one of the most effective
convention and meeting sales forces in the history of the
industry. And in calendaryear 1970, Loews once again led
the United States hotel industry in dollar volume per room,
as reported by Institutions Magazine.
Reflecting the general economic climate, all travel-related
industries experienced a decline during the year. Never-
theless, the main thrust of Loews Hotels activities con-
tinued in the direction of expansion. Moreover, the impact
of the decline was effectively blunted through application
of cost control methods developed during the last half-
dozen years in anticipation of the eventual necessity to
employ them.
With further expansion of overseas operations and intensive
exploration of additional management operating contracts
similar to our L'Enfant Plaza agreement, Loews Hotels
looks forward to a continuing period of growth to meet the
demands of the business and personal travel markets of the
Seventies, both in the United States and abroad.
The Churchill, in London, enjoyed near-capacity occupancy during its first full year of operation.
9
