Lorillard
Loews Corporation Annual Report 730000
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LOEWS CORPORATION
ANNUAL REPORT
1973

Contents
Shareholders and Employees Letter ... 1
Ten Year Financial Review .......... 2
Lorillard Domestic .................. 4
Lorillard International .............. 6
Loews Hotels ...................... 8
Loews Theatres .................... 12
Loews/Snyder ..................... 13
Financial Statement ................ 14
Notes ............................ 18
Opinion of Independent Accountants. .20
Directory .......................... 21

To Our Shareholders
and Employees
The fiscal year ended August 31, 1973
was eventful and successful.
We achieved operating earnings dur-
ing the past year of $51,232,000 equal
to $3.61 per share (primary), the highest
levels in our history. Last year's earn-
ings from operations were $50,888,000,
or $3.49 per share, before inclusion of
the Company's equity in net earnings of
Franklin New York Corp. Our shares of
Franklin were sold in July of 1972.
Security gains for the year were $11,-
885,000, or $.84 per share, compared
with $13,522,000, or $.93 per share last
year.
Net earnings for the year were $63,117,-
000, or $4.45 per share as opposed to
$69,621,000, or $4.78 for the prior fiscal
year, reflecting the difference in secur-
ity gains and the inclusion last year of
both the Company's equity in net earn-
ings of Franklin New York Corp.,
amounting to $2,282,000, or $.16 per
share, and extraordinary items of
$2,929,000, or $.20 per share.
Gross sales and operating revenues for
the fiscal year were $766,436,000
against $804,105,000 for last year. Fis-
cal 1973 revenues were less than last
year due principally to the lease or sale
of six hotel properties and the sale of
48 theatres during the last part of fiscal
1972.
Between March 12,1973 and September
7, 1973, the Company purchased in the
open market 1,868,800 shares of its
common stock. Earnings per share are
based on the weighted average number
of shares outstanding, 14,190,000
shares for 1973 and 14,567,000 shares
for 1972.
In October 1973 the Board of Directors
declared a quarterly dividend on the
Company's common stock of $.29 per
share payable November 1, 1973 to
shareholders of record on October 15,
1973. An additional dividend of $.03 per
share was also declared in order to
bring the per share dividend for the
calendar year 1973 to a total of $1.19,
the allowable amount for 1973 under
the Phase IV Guidelines for Dividends.
In May 1973 we executed an agreement
for acquisition of 72 percent of the
shares of Century Circuit, Inc., which
operates 42 motion picture theatres
located principally in the New York
metropolitan area, looking toward ac-
quisition of all of the outstanding
shares. The transaction must be ap-
Preston Robert Tisch
proved by the United States District
Court for the Southern District of New
York; and preparation for a hearing on
the matter, which has not yet been set,
is progressing.
In March and May of 1973 we made
cash tender offers for Talcott National
Corporation and Gimbel Brothers Inc.,
respectively. Neither offer resulted in
acquisition of control by Loews due to
competing offers by other parties. We
continue to regularly and actively seek
acquisition opportunities; until apply-
ing funds for acquisition purposes or
other development activities, we will
continue to invest in marketable securi-
ties in order to seek a return on our
funds.
Our development program was evident
in all divisions. The Lorillard Division,
which serves as the principal contribu-
tor to our revenues and profits, further
expanded its world-wide activities. This
expansion was realized primarily
through new licensing agreements,
which significantly increased Lorillard's
share of the overseas market.
The Hotel Division opened new hotels
in Washington, D.C., and Hamburg,
West Germany, and concluded agree-
ments for additional luxury hotels in
key cities of Canada and Europe. The
Hotel Division, which has attained an
outstanding reputation, is directing its
expansion toward operation for own-
ers and developers under management
agreements.
In addition to the proposed Century
Circuit acquisition, the Theatre Division
continued construction of new theatres
in important locations and divided ex-
isting large theatres into more efficient
twin units, resulting in economies of
operation and construction.
The Loews/Snyder residential develop-
ment joint venture expanded into the
Midwest with two projects and com-
menced several new developments in
California. The joint venture success-
fully entered the field of condominium
conversion, acquiring rental apartment
projects and converting them, after
renovation, to condominium ownership.
It should be noted that the devaluation
of the United States dollar as against
other major currencies has had no ma-
terial adverse affect on operating re-
sults. We have continued to limit total
investment abroad with this in mind.
We believe that fiscal 1973 marked an-
other period of important progress for
your Company, and we would not want
to close this letter without recognizing
the dedication and loyalty of the thou-
sands of company employees whose
effectiveness has made this possible.
We also express our gratitude to our
shareholders for their confidence and
support.
k-r-k
LAURENCE ALAN TISCH
Chairman of the Board
PRESTON ROBERT TISCH
President
October 31, 1973
4

Ten Year Financial Review
'1973 1972 1971
Results for the Year
Sales and operating revenues ............ . ..............
Earnings before security gains (losses), equity in net earnings
of former associated company and extraordinary items ....
Security gains (losses) .................................
Equity in net earnings of former associated company .......
Extraordinary items ...................................
Net Earnings .......................................
Earnings per share-primary:
Earnings before security gains (losses), equity in net earnings
of former associated company and extraordinary items ....
Security gains (losses) .................................
Equity in net earnings of former associated company .......
Extraordinary items ...................................
Net Earnings .......................................
Earnings per share-assuming full dilution:
Earnings before security gains (losses), equity in net earnings
of former associated company and extraordinary items ....
Security gains (losses) .................................
Equity in net earnings of former associated company .......
Extraordinary items ...................................
Net Earnings .......................................
Year-End Position
Current assets and investment in securities ...............
Current liabilities .....................................
Excess ............................................
Property, plant and equipment-net ......................
Total assets ..........................................
Shareholders' equity ..................................
NOTE: Sales and operating revenues declined in 1973 due principally to the
lease or sale of six hotel properties and the sale of 48 theatres
during the last part of fiscal 1972.
Equity in net earnings of a former associated company previously
reported in sales and operating revenues has been reclassified to a
separate caption for 1972 and other applicable years.
Data for 1969 include Lorillard Corporation from November 30,
1968.
Gross Revenues
by Major Business
Activities
$ 766,436 804,105 772,509
$ 51,232 50,888 41,859
$ 11,885 13,522 18,596
$ 2,282 4,472
$ 2,929
$ 63,117 69,621 64,927
$ 3.61 3.49 2.89
$ .84 .93 1.28
$ .16 .31
$ 20
$ 4.45 4.78 4.48
$ 3.01 2.81 2.40
$ .60 .64 .89
$ .11 .21
$ .14
$ 3.61 3.70 3.50
$ 820,012 795,858 676,714
$ 202,579 216,456 241,398
$ 617,433 579,402 435,316
$ 192,799 195,934 206,648
$1,268,102 1,260,378 1,153,959
$ 397,329 397,267 337,554
1973
total: $766,436,000
MANUFACTURED TOBACCO
PRODUCTS-75.74%
THEATRES-4.10%
HOTELS-7.62%
RESIDENTIAL DEVELOPMENTS-5.70 %
OTHER REVENUES, PRINCIPALLY RENT & DIVIDENDS-6.84°/v
2

1970 1969 '1968 1967 '1966 1965 1964
(Dollar amounts in thousands, except per share data)
1 697,902 550,582 156,692 127,021 114,260 95,554 81,976
31,744 24,617 12,659 8,641 5,819 5,600 3,167
(5,624) 1,722 7,364 7,114 989
2,526
5,283 15,165 (3,247)
28,646 31,622 35,188 15,755 5,819 6,589 (80)
2.20 1.71 .89 .60 .39 .34 .17
(.39) .12 .51 .49 .06
.17
.37 1.06 (.18)
1.98 2.20 2.46 1.09 .39 .40 (.01)
1.90 1.62
(.27) .09
.12
.30
1.75 2.01
542,649 471,514 93,509 44,413 38,780 28,526 32,690
171,972 150,813 30,390 23,992 19,726 24,765 18,576
370,677 320,701 63,119 20,421 19,054 3,761 14,114
207,344 203,113 160,207 146,489 141,305 135,207 130,316
1,025,264 969,778 272,575 209,726 195,035 182,388 179,493
286,098 259,726 124,185 90,855 76,795 71,136 72,744
1972
total: $804,105,000
MANUFACTURED TOBACCO &
CANDY PRODUCTS-69.37%
THEATRES-5.80%
HOTELS-13.67%
RESIDENTIAL DEVELOPMENTS-5.80%
OTHER REVENUES, PRINCIPALLY RENT & DIVIDENDS-5.36%
3

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The Lorillard Division achieved a greater
acceptance of its cigarette brands in 1973
than in any other year since it was acquired
five years ago. This growth can be attributed
to the strengthening of the Lorillard sales
organization in 1973, more effective advertising
and marketing strategies, and further
improvement in manufacturing operations.
Lorillard manufactures Kent, True, Newport,
Old Gold and Spring cigarettes.
The third and fourth quarters of the 1973
fiscal year were exceptionally good ones for
Lorillard's Kent, True and Newport brands.
In particular, Kent 100's, True (both regular
and menthol), and Newport experienced sharp
sales increases in the 1972-1973 fiscal fourth
quarter.
Newport Kings, Newport Box, and Newport
100's enjoyed greater consumer acceptance
during the year. These gains illustrate the
impact creative sales, advertising and
packaging efforts can have on an already
established brand.
Lorillard's sales increases in 1973 are
attributable in part to its outdoor advertising
campaign. Lorillard is now the country's
largest outdoor advertiser. The successful
use of that form of advertising earned
recognition from the Outdoor Advertising
Association of America, Inc., which cited the
Division "for outstanding creative use of the
medium in 1973."
While continuing to build sales of its existing
cigarette brands, Lorillard tested additional
entries in the full flavor segment of the market
in 1973. Lorillard will attempt to add another
full flavor cigarette to its family of brands, by
employing highly sophisticated marketing and
sales techniques susceptible to evaluation in
small test markets with minimum investment
and maximum opportunity.
Lorillard's little cigars (Madison, Between-
The-Acts and Omega) declined slightly in sales
in a market where consumers were distracted
by the introduction of a profusion of com-
petitive products. The advertising by others
of some products created such confusion that
Lorillard was prompted to take the initiative in
voluntarily withdrawing its little cigars from
television and radio advertising. The company's
decision was recognized by many as evidence
of sound corporate responsibility. Subse-
quently, Congress enacted a ban on broadcast
advertising of little cigars.
1. The giant Kent sign in New York City is noted for
being the most widely viewed outdoor display in
the United States. Last year, 200 million persons
were estimated to have viewed the huge display.
2. The recently installed Mark IX Cigarette Maker
produces 4000 cigarettes a minute.
Erik cigars, supported by the famous
Viking-ship television campaign, continued to
lead in its category. Lorillard's chewing
tobacco brands performed most satisfactorily,
with our new entry, "Big Red," increasing its
volume by approximately 60 percent. In total,
our chewing tobacco volume outperformed
the total chewing market.
One of the many reasons Lorillard has
confidence in its future is the sophistication of
its manufacturing and research operations.
New equipment, including the Mark IX
Cigarette Maker, was introduced in our
Louisville, Kentucky, and Greensboro, North
Carolina plants in 1973, further assuring
Lorillard's reputation for quality and uniformity.
Each Mark IX produces as many cigarettes
in one minute-4,000-as three replaced
machines produced. The modernization
program will continue in fiscal 1973-1974.
At all Lorillard's manufacturing and tobacco
processing facilities, significant efforts are
being devoted to implementation of the
standards for a safe and healthy working
environment established by the Occupational
Safety and Health Administration of the
United States Department of Labor (OSHA).
5

Lorillard
International Operations

Lorillard's cigarette brands are manufactured
in 17 countries, and Kent, the leading American
cigarette sold in many parts of the world,
accounts for a major part of our overseas
volume.
Lorillard's export unit sales in 1973 were
35 percent ahead of the previous year. In the
last four years, Lorillard's share of exported
United States cigarettes has increased from
13 percent to 19 percent. Combined exports
and sales of licensee manufactured products
overseas increased more than 14 percent
in the fiscal year.
Kent and other products in the Lorillard line
reach the world market through both exports
from the United States and manufacturing
operations overseas under licensing arrange-
ments. Lorillard's Kent cigarette volume
manufactured by licensees overseas exceeds
exports from the United States. Lorillard
products manufactured overseas are in turn
exported to other nations, and, combined with
U.S. exports, satisfy people in over 200
markets on all continents.
International operating profits for 1973 were
up approximately 58 percent over the same
period a year ago. These record earnings were
achieved despite the currency rate fluctuations
that increased the cost of doing business
abroad.
Several factors contribute to Lorillard's
strength in world markets. A major factor is
the growing preference abroad for American
type cigarettes, and Kent, with its "Micronite
Filter, mild, smooth taste," continues to
capitalize on this trend.
Another factor is Lorillard's international
marketing program, organized to accommodate
the characteristics of each market. Yugoslavia,
Australia, the Philippines, Japan, Finland,
Argentina, Lebanon, and the Republic of
South Africa are but a few of the many markets
where Lorillard's locally-oriented, international
marketing expertise is being successfully
implemented.
Lorillard around the world: 1. A Paraguayan vendor
is well "positioned." 2. Kent at a Madrid soccer
match. 3. Kent is the fastest growing American
cigarette in Hong Kong. 4. By a view of the famous
cathedral in Brussels. 5. A familiar sight in Spain.
6. Kent's postered in Paris. 7. Addition to the
Lorillard joint venture plant in Luxemburg.
8. TV commercial a la Francaise.
The application of Lorillard's domestic pro-
duction and quality control standards to brands
manufactured overseas is also an important
factor. The overall commitment of Lorillard
to product research and development in the
total tobacco field (including cigarettes, small
cigars, and chewing tobacco) enables the
Division to meet the varied and changing
demands of the world market.
Area management has been and continues
to be an important contributor to Lorillard's
international growth. Operations are directed
from regional bases: New York City for the
Western Hemisphere; Johannesburg for Africa;
Hong Kong in the Far East; Brussels in Europe,
and Beirut in the Middle East. Each region's
management has sufficient authority to react
to the specific needs of its particular market.
Lorillard has a long record of success in
manufacturing overseas through licensee and
joint venture arrangements. Sales and earnings
statistics attest to the effective use of these
arrangements. In 1973 new licensing
agreements were completed in Bolivia,
Panama and Guatemala.
7

0 af i 31 'ffit: If ._, a:'ca REA
5
In 1973, Loews Hotels continued to expand
in the United States and abroad, opening luxury
hotels in two important cities and proceeding
with projects for five additional luxury hotels
in Canada, West Germany, Spain, Monaco and
Greece. Loews Hamburg Plaza in Hamburg,
West Germany, opened in March and was
followed by Loews L'Enfant Plaza in Washing-
ton, D.C. two months later. The newly opened
hotels brought the total number of guest rooms
in the Loews chain to 5,089. Present projects
will increase the number of Loews Hotel guest
rooms to over 9,000 by the end of 1977.
Loews Hamburg Plaza, the first Loews hotel
on the European continent, complements the
successful operation of the luxury Loews
Churchill in London. In selecting Hamburg for
its first "on-the-continent" venture, Loews has
taken advantage of an opportunity to participate
in the growing European travel and meeting
business. Loews Hamburg Plaza adjoins the
City of Hamburg's new Congress Hall, which
is expected to become a major center for
industrial and commercial meetings. Hamburg
is one of Europe's major port cities and
an important manufacturing center.
In planning its new hotel in Hamburg,
Loews recognized that Europeans are
becoming increasingly attuned to the meeting
and convention concept, and will respond
positively to a modern facility technologically
equipped to meet their needs. The new hotel
offers luxurious facilities for dining, entertain-
ment and relaxation, while also providing
excellent meeting facilities for all size groups.
Although the hotel is contemporary in design,
it incorporates a strong feeling for the local
sense of tradition.
Loews L'Enfant Plaza, which opened in
Washington, D.C. on May 30, 1973, has 372
rooms and excellent facilities for meetings and
conventions. It is located at the heart of
L'Enfant Plaza, one of the nation's largest
private commercial developments with an
underground shopping mall of over 40 shops,
restaurants, a theatre, and parking for 2,400
cars. Loews L'Enfant Plaza is close to a number
of Government agencies including the
Department of Housing and Urban
Development, Health, Education and Welfare,
Loews Hotels and services are expanding In the
United States and abroad. 1. Loews Hamburg Plaza
opened March 1973. 2. Loews L'Enfant Plaza,
Washington, D.C. opened May 30, 1973. 3. The
Regency on Park Avenue continues to enjoy its
premiere role among fine hotels. 4. Loews Reserva-
tions serves 112 Loews and associated hotels.
5. Loews Le Concorde will open May 1, 1974 in
Quebec City, Canada.
the National Aeronautics and Space
Administration and such private organizations
as AMTRAK and COMSAT. The hotel is also
within walking distance of the Capitol. The
Loews reputation for management expertise
was a major factor in the selection of Loews to
operate the hotel under a management contract
with the L'Enfant Plaza Corporation.
Between 1974 and the end of 1977, expansion
of Loews hotels will take place in cities where
the Loews concept of service and sales can be
combined with the needs of the particular
market. Loews Le Concorde in Quebec City,
Canada, is scheduled to open in May 1974
under a management agreement. Rising 30
stories above the historic Grande Allee at
Place Montcalm, the luxury hotel will have 450
rooms. The hotel's architecture combines the
sophistication of the vieux regime with a bold,
contemporary statement.
The hotel is only a five-minute walk from the
center of the old capital and just 20 minutes
from Quebec Airport. Nearby are many
museums, art galleries, cafes, boutiques, and
some of the best ski resorts in the Northeast.
Le Concorde is planned to appeal to both the
tourist and the business traveler, offering a
year-round heated swimming pool, seven
restaurants and bars, a revolving roof-top
restaurant and meeting and convention
facilities.
In addition, plans are progressing for Loews
to manage two hotels in Montreal, Canada.
The larger of the two hotels, containing 900
rooms, will rise 48 stories above the heart of
the city near Dominion Square. Loews other
Montreal hotel will have 500 rooms, will be
located near the city's famous Mount Royal
Park, and will be part of a proposed 25 acre,
$250 million development including residential
and office buildings, pedestrian walks, and a
broad variety of shopping services.
9

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