Tobacco Documents Online

SFr(T BY :_T O1: OFN 14-28-94 ;11: 23RM ; 35 WORTH STRZETW 907~ ;~_# 2/ 5 YoswEYN NEw YaRK 3 5 Worth Street, New York, New York 10013 212•96fi-2680 Fax 212•226-7554 October 27, 1994 TO: Sharon Pn FR: Joni Yo EMa W RC: Pllmse ll \ G 11~' sroo Althoudh virtually every neighborhood restaurant in New York City would bc ncgatively impacted by the proposed City Council legislation on tobacco use, most owners wcxc extremely reluctant ¢o appear bcforc the "media circus" ofteieviseti public hearings. From tny discussions with these restauranteurs, this has little to do with their strongly hold opinions on the issue, but with a justifiable fear of "publir, spealcing" andd subjecting themselvns to hvsdie yuestioniug. i pzvpoacs tohire highly ffiotivated "point peopte" vmUknown in their communities to pcrsonally contact restaurant owners and guide them to call, to write, abd to meet with their Councilmembrrs. I will establish clearly defined goals for these "point people", and will monitor thtir elTm% on a daily basis. Thc attached chart will be eomplcted and updated daily in an effort to provide a daily snapshot of thc rta.tus of each contact. Th.C zeasUnK I am euntick.rtt of achievilig our goal to locate and motivate ueighborhoad. ivstHut•ant owners to contact their City Council memhers are: 1) My knowledge of both the politivotl demographics and geography of the City izielucling my farniliazt•f with the cornnsercial'strerts in the outer bnrrrughA. 2) The proven advocacy talents of the proll-.3siona]s I will contract with as "point persoz>b". Given our small window of opportunity, I have greater confidence in hiring a very motivated • high quality prol'e5sianal whrr iq antrenched in their cotmmunity, rather than qomconc who might not be familiar td specific n.cighbor- hoods or make as professional an impras,ion. 3) 1 will provide euh point pezson with an up-to-date, detailed briefing on the issues involved and will coordinate their cfforts daily.

S~tiT BY ,: T,_~ ~~ ~ L;~F~ i 10-28-94 ;11 ;24~i ; 35 fFORTH STREET-+ 9a? F"'_;" L~# 3/ 5 -2- Th,e goal of Ns one-on-one approac,h is to take the issue uut of the glare of publicity and frame the ergument on wtzat its true impact really means to a business owner, as well as itulividua! Counci,lmcmbers, I will need to prepare approximately 250 ird:bmuutiunal packets containing material that can be u.ecd as background information for the "pairtt nersons" as well as the busincsscc we approach. As timing is crucial to the success of this nmgram, i would like to be "in the field" as soon as possible. I would thcrcforc nced to idcntify and organire the itiforniatiott for the packets immcdiatcly. YNY's i'ee, for this project is S2Q,040, Thit~ includcs thL eost uf prepai'dtiun and printiug of informational paekets, approximately 10 paople worlran,g exclusivily cm thig project fu11-ti:ue, and YN Y's rctainer fco. Luuki.ng Curward Lo hearing fzom you.