Tobacco Documents Online

SENT BY:,11_T 28 '9a 0i:03FN 10-28-94 ;11:23AM ; ... 35 WORTH STRFFT-+ N%V YORK 36 Worth Street, New York, New York 100 13 212•966-2680 Fax 212-gg6•?554 O:tober 2?, 1994 TO: Sharon Po FR; Joni Yo EMU a lobbying elTurt RM Phaae 11 a 907P-~.8# 2/ 5 Although virtually every neighborhood restaurant in New York City would be ncgatively impacted by the proposcd City Council. legislation on tobacco u8c, most ownor~s werc extremely reluctarn to appear bcforc thc "media oircus" of televised public heacing~. r7rom my discussions with theac restauranteurs, this has little to do with thair strongly held opinions on the issuc, but with a justifiable fear of "public speaking" and subjecting themgelvns to hw#dlo duestioning. t propoxe to hire highly motivatad '"point people" well known in their communitiss tn p=onally contact restaumut owners and guide them to call, to write, and to meet with their Counciitnernbers. I will establish clearly defined goals for these "po9nt pecmle°, and will monitor their efforta tm a daily basis. The attachcd chert will be completed and updatEd daily in an Cffurt to provide a daily snapshot ofthe status of each contact. The zewcunK I am wnrdcnt of acchieving our goal to locate and motivate neighborhood muuuuynt owners to contact their City Council memhers are: 1) My knowledge of both the polltical demographics and geography of the City including my farniliarty with the commercial'streetx in the outer boroughx. 2) The proven advocacy talcnts of the prof1cssionala I will contract with as "puint persons". Given our ,eruall wiadow of opportunity, I have greater confidence in hiring a very motivated • high quality prolbKsiana1 whr) is dntrenc:hed in their coirmmunity. rdther than someono who might not be femiliar to specific neighbor- hoods or make as professional un irnprezsiotl. 3) 1 will provide e%s;h point person with an up-to•datc, detailed briefing on we issues involved and wi)1 caordinatc their cfforts daily.

J11Y1 Dl ~r_ r_.T `8. _~-1 G II :E'-{Pf'1 _. l~ 24AM ~ 33 wORI'H STRFE T-907 F. 3% ~ 3/ 5 -2- 'I'}e goal of tttis one-on-one approa6 is to ta?ce the issee out of the glare of publicity and frarne the e:gument on what its truc impact, really me=A u) a business owner, as well as it3dividual Couttcilmcmbcrs, I will necd to prepare approximately 250 infornuutional packets contaiaing material that can bc wcd as, background information for the "point persons" as well as the businesses we approach. As riming is crucial to the success of this pmgram, t wou1d like to be "in thc fi$ld" as soon as possibld. I wouid thErctorc riccd to idontity and organi•r,e the information for thc packets immcdiAtcly. YNY'u i'ee tbr this project is S2Q,000. This includcs ths: a,st uf preparation und printing of inform®tional Wkets, approxia~tely 10 ptople working exclwsivnly <m this project full-time, and YN Y's rct6tcr fcc. Luuking torward h hsaring fiom you.

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