Lorillard
Philip Morris Companies Inc. Annual Report 910000 the Stren Gth of Our Brands Begins with Our People.
Fields
- Author
- Miles, M.A.
- Murray, W.
- Type
- CONT, CONTRACT/AGREEMENT
- BUDG, BUDGET/BUDGET REVIEW
- CHAR, CHART/GRAPH/MAPS
- PHOT, PHOTOGRAPH
- BUDG, BUDGET/BUDGET REVIEW
- Area
- PETERSON,AL/FINANCE
- Alias
- 91085387/91085446
- Site
- N89
- Named Organization
- Audit Comm
- Ca Tabacalera Nacional
- Citibank
- Citicorp
- Colima Holding
- Comm on Public Affairs + Social Responsi
- Compensation Comm
- Coopers Lybrand
- Detroit Diesel
- Dime Savings Bank
- FDA, Food and Drug Administration
- Finance Comm
- Foreign Policy Inst
- General Foods
- Hunton Williams
- Investment Comm
- Jacobs Suchard
- Johns Hopkins Univ
- Kraft
- Kraft General Foods
- Marlboro Brand Group
- Miller Brewing
- Mission Viejo
- News
- Nj Supreme Court
- Nominating Comm
- Ny Stock Exchange
- Penske
- Penske Truck Leasing
- Philip Morris Board of Directors
- Pittson
- PM, Philip Morris
- Rosen Katz
- Rothmans Intl
- Tiec, Executive Comm(TI)
- Tx Intermediate Court Appeals
- Univ of Pa
- US Supreme Court
- US West Communications
- 1st Chicago Trust Co of Ny
- 7 Up
- Ca Tabacalera Nacional
- Named Person
- Bailey, E.E.
- Bartlett, D.T.
- Beran, D.R.
- Bible, G.C.
- Bloom, S.J.
- Bogeat, L.
- Bring, M.H.
- Brittain, A. III
- Brown, B.S.
- Brown, H.
- Buzzi, A.G.
- Campagnaro, M.
- Campbell, W.I.
- Carney, A.L., J.R.
- Case, B.J.
- Charles, J.L.
- Chung, Y.
- Cipollone
- Cordidofreytes, J.A.
- Cullman, J.F. 3rd
- Dangoor, Der
- Darrah, S.C.
- Delisi, N.J.
- Devitre, D.
- Donaldson, W.H.
- Douglas, P.W.
- Dudley, O.W.
- Evans, J.
- Finch, C.R.
- French, S.T.
- Fuller, C.L.
- Gates, L.A.
- Gembler, A.
- Goldberg, M.S.
- Greenberg, D.I.
- Hirao, Y.
- Houghton, K.S.
- Hower, J.C.
- Huntley, Rer
- Johnson, C.A.
- Jones, L.
- Karandjoulis, G.
- Kearns, T.M.
- Kirby, D.M.
- Knox, G.L. III
- Kramer, J.
- Kuhlman, J.R.
- Kurimsky, F.R.
- Laux, F.J.
- Levan, S.A.
- Lewis, G.R.
- Linehan, K.M.
- Lund, N.B.
- Maher, R.
- Maxwell, H.
- Mccormack, E.J.
- Merlo, E.
- Mikulay, R.L.
- Milby, D.L.
- Miles, M.A.
- Millington, H.
- Mize, E.H.
- Moore, T.J., J.R.
- Moreno, F.J.
- Morgan, J.J.
- Murdoch, R.
- Murphy, J.A.
- Murray, W.
- Nelson, D.H.
- Nelson, J.R.
- Olson, R.D.
- Osdene, T.S.
- Parrish, S.C.
- Parson, R.D.
- Penske, R.S.
- Piskor, S.
- Pogue, E.
- Pollak, L.
- Raporte, J.
- Reed, J.S.
- Richman, J.M.
- Ripley, R.
- Rosenfeld, I.
- Salguero, C.E.
- Schreer, P.
- Serrano, M.A.
- Smiy, W.C.
- Sompolski, T.A.
- Steele, H.G.
- Storr, H.G.
- Sullivan, T.C.
- Surgeon General
- Szymanczyk, M.E.
- Taylor, J.
- Taylor, W.P.
- Thoma, W.
- Tucker, J.J.
- Vice, T.J.
- Wall, C.R.
- Webb, W.H.
- Wellmann, H.
- Wexler, L.S.
- Whist, A.
- Wickham, K.P.
- Young, M.B.
- Bartlett, D.T.
- Date Loaded
- 05 Jun 1998
- Request
- R1-004
- Litigation
- Stmn/Produced
- Author (Organization)
- Coopers Lybrand
- PM, Philip Morris
- Brand
- Alpine
- Astor
- Benson & Hedges
- Bond Street
- Bristol
- Bucks
- Cambridge
- Chesterfield
- Congress
- L&M
- Lark
- Longbeach
- Marlboro
- Merit
- Merit Ultima
- Multifilter
- Muratti
- Parliament
- Peter Jackson
- Philip Morris
- Virginia Slims
- Astor
- UCSF Legacy ID
- bbx90e00
Document Images
Financial Highlights
Operating Revenues
Billions of Dollars
1991
Domestic tobacco
International tobacco
1990
North American food
1989
International food
Beer
1988
Financial Services & Real Estate
1987
Operating Companies
Income
1991
Billions of Dollars
Domestic tobacco
1990
+ International tobacco
1989
North American food
International food
1988
Beer
Financial Services & Real Estate
1987
Other
Earnings Before
Cumulative Effect of
1991
Accounting Change
Billions of Dollars
1990
1989
1988
1987
Dividends Declared
Per Share
1991
Dollars
1990
1989
1988
1987
Cash Flow Per Share
From Operating
1991
Activities
Earnings Per Share
1990
Before Cumulative
1989
Effect of Accounting
Change
1988
Dollars
1987
0
1
5
1
20%
0
I
0
I
10
10
1
I
.25
1
10
2
I
15
1
3
I
489b
1
I
1.00
.50
2.00
20
1
25
4
I
.75
1
3.00
i
30 35 40 45 50 55 60
I I I I I I 1
-1%
5
6
I
8
I
9
I
2
I
4.00
I
1.25
2.00
1
5.00 6.00 7.00
Contents
Financial Highlights
Letter to Stockholders
I
2
Business Review 5
Corporate Citizenship 22
Board of Directors 24 ~
Officers 26 O
Financial Review 28 00
General Corporate Information 57 Ul
W
2196 `'
3
Registered trademarks and servicemarks of
Philip Morris Companies Inc. and its subsidiaries are italicized in this report.

(in millions of dollars, except per share data)
1991 1990 1989 1988 1987
Operating revenues $56,458 $51,169 $44,080 $31,273 $27,650
Earnings before cumulative effect of accounting change 3,927 3,540 2,946 2,064 1,842
Net earnings 3,006 3,540 2,946 2,337 1,842
Earnings per share before cumulative effect of
accounting change 4.24 3.83 3.18 2.22 1.94
Net earnings per share 3.25 3.83 3.18 2.51 1.94
Dividends declared per share 1.91 1.55 1.25 1.01 .79
Percent Increase Over Prior Year
Operating revenues 10.3% 16.1% 41.0% 13.1% 8.3%
Earnings before cumulative effect of accounting change 10.9% 20.2% 42.7% 12.1% 24.7%
Net earnings (15.1)% 20.2% 26.1% 26.9% 24.7%
Earnings per share before cumulative effect of
accounting change 10.7% 20.4% 43.2% 14.4% 25.0%
Net earnings per share (15.1)% 20.4% 26.7% 29.4% 25.0%
Dividends declared per share 23.2% 24.0% 23.8% 28.6% 27.3%
Operating Revenues
Domestic tobacco $11,589 $10,370 $ 9,474 $ 8,491 $ 7,640
International tobacco 12,251 10,720 8,375 8,085 7,004
North American food 20,244 20,071 18,750 8,799 7,779
International food 7,934 6,014 3,623 2,099 1,702
Beer 4,056 3,534 3,342 3,177 3,037
Financial services and real estate 384 460 516 622 488
Total operating revenues $56,458 $51,169 $44,080 $31,273 $27,650
Operating Companies Income
Domestic tobacco $ 4,774 $ 4,206 $ 3,606 $ 3,087 $ 2,715
International tobacco 1,694 1,394 1,007 774 582
North American food 2,071 1,984 1,769 684 621
International food 891 664 369 165 152
Beer 301 285 226 190 170
Financial services and real estate 179 197 173 163 68
Other - - - - 20
Operatingcompaniesincome 9,910 8,730 7,150 5,063 4,328
Gain on sale of Rothmans International p.l.c. - - 455 - -
Restructurings of food operations (455) - (179) (348) (71)
Amortization of goodwill (499) (448) (385) (125) (105)
Unallocated corporate expenses (334) (336) (252) (193) (162)
Interest and other debt expense, net (1,651) (1,635) (1,731) (670) (646)
Earnings before income taxes and cumulative
effect of accounting change $ 6,971 $ 6,311 $ 5,058 $ 3,727 $ 3,344
Compounded Average Annual Growth Rate 1991-1986 1991-1981 1991-1976
Operating revenues 17.2% 17.9% 18.7%
Earnings before cumulative effect of accounting change 21.6% 19.5% 19.7%
Net earnings - 15.3% 16.4% 17.5%
Earnings per share before cumulative effect of
accounting change 22.3% 20.4% 19.9%
Net earnings per share 16.0% 17.3% - 17.8%
Total return to stockholders 38.7% 33.2% 27.7%
Certain prior years' amounts have been reclassified to conform with the Company include the
operating results of Kraft, Inc. since its acquisition.
current year's presentation. In 1988, the Company adopted the method of accounting for income taxes
-
d' th 1991
See notes to the consolidated financial statements regar mg e rescribed b SFAS No 96 resulting in a
cumulative effect of accounting
p y
adoption of SFAS No. 106, the 1990 acquisition of Jacobs Suchard AG, the change which increased net
eamings by $?73 million or $.29 per share.
1989 sale of the Company's equity investment in Rothmans International p.l.c.
and the restructurings of food operations.
Total return to stockholders includes stock appreciation and dividends.
In 1988, the Company acquired Kraft, Inc. Consolidated results of the
1
e*+s+e+se !m"" M

Dear Stockholder:
In 1991, your company continued to
grow strongly despite a weak eco-
nomic environment in much of the
industrialized world. We also posi-
tioned ourselves for further profit-
able expansion through the rest of
the decade. Our overall business
performed well, and our interna-
tional operations are on the way to
achieving the size and profitability
of our domestic businesses.
1991 Results
Consolidated operating revenues
rose to $56.5 billion, 10% higher
than in 1990. Operating companies
income grew 14%, to $9.9 billion.
Principally due to a charge taken in
1991 for postretirement health care
costs in accordance with Statement
of Financial Accounting Standards
No. 106, net earnings of $3 billion
and net earnings per share of $3.25
were both down 15%. We also pro-
vided for the restructuring of our
food business, which should gener-
ate approximately $750 million in
pretax savings through 1996.
Excluding the impact of these
charges, operating companies
income grew 15%, and net earnings
and net earnings per share both
climbed 21%.
Our tobacco operations enjoyed
continued sales and profit growth.
We sold almost 200 million more
cigarettes in the United States than
in 1990, while U.S. industry volume,
based on shipments, declined 13 bil-
lion units. Outside the United States,
we sold 417 billion units, 13% more
than in 1990.
Volume in our worldwide food
business grew 3% for the full year.
Despite many bright spots, particu-
larly in fat free products, beverages,
and breakfast cereals, overall results
r ir
in our North American food busi-
ness were lower than expected. In
our international food operations,
volume grew strongly, even after
excluding the effect of our 1990
acquisition of Jacobs Suchard.
Volume in our brewing business
grew 0.4%, despite the doubling of
the federal excise tax on beer at the
beginning of the year.
Our overall performance in 1991
enabled us to increase our dividend
by 22.1%, to an annualized rate of
$2.10 per share, marking the 24th
consecutive year of dividend
increases.
During 1991, we purchased 10
million shares of our common stock
for an average price of $70.04 per
share, including 2.5 million shares
bought under our new, two-year
repurchase program announced
in November.
Even after the impact of the change
in accounting and the restructuring
charge on stockholders' equity, the
ratio of our consumer products debt
to stockholders' equity improved
from 1.44 to 1 at the beginning of 1991
William Murray
to 1.22 to I at the end of the year-its
lowest level since the acquisition
of Kraft, Inc. in 1988.
We increased our revolving credit
facility to permit us to borrow up
to $15 billion. We regard our debt
capacity as an indication of our
flexibility in building stockholder
wealth.
Management and Board of Directors
Nineteen ninety-one marked the
completion of Hamish Maxwell's
terms as Chairman of the Board of
Directors, and as Chief Executive
Officer, of Philip Morris Companies
Inc. Mr. Maxwell will continue to
serve as a member of the Board of
Directors and as Chairman of its
Executive Committee.
John A. Murphy, who helped build
our international tobacco business
and led the revitalization of Miller
Brewing Company, retired from
his position as Vice Chairman of
the Board, and will not stand for
reelection in April.
Both men were instrumental in
the growth of your company, and we
Michael A. Miles
0
I
>
2

thank them for their years of service
and leadership.
Having reached the mandatory
retirement age, Alfred Brittain III,
Dr. Elizabeth J. McCormack, and
Margaret B. Young also stepped
down from your Board. Each made
substantial contributions to your
company, and we thank them for
their time, dedication, and commit-
ment. They all will be missed.
In November 1991, Roger S. Penske,
President of Penske Corporation and
Chief Executive Officer of both the
Detroit Diesel Corporation and the
Penske Truck Leasing Company,
joined the Philip Morris Board
of Directors.
Social and Legislative Issues
Our manufacturing and marketing
activities involve us in a wide variety
of public policy issues in every
country in which we do business.
Tobacco use is one of the most
widely discussed health issues
around the world. Given the general
availability of information concern-
ing that issue, we regard smoking as
a voluntary lifestyle decision that
need not be subjected to new mar-
keting or use restrictions.
While we believe that consumers
are aware of the claimed health
risks of smoking, nonetheless, in
February 1992, we took actions to
begin placing the U.S. Surgeon Gen-
eral's health warning on all our
cigarette packages worldwide where
warnings are not currently required.
This initiative applies to brands
manufactured in the United States
for export, as well as to those pro-
duced overseas by our affiliates and
affected licensees. We are taking
these steps because the lack of a
warning on a relatively small num-
ber of packages-approximately
10% of our volume-has become an
issue out of proportion to its
importance.
Moreover, in the United States, we
are acting to increase awareness
and enforcement of minimum-age
purchase restrictions on our
tobacco and beer products through
multimillion-dollar programs involv
ing advertising, trade relations, and
family education.
In the area of smoking and health
litigation, the number of cases
pending against the U.S. cigarette
industry stood at 50 at December 31,
employees, investors, and commu-
nities. A more detailed account of
our corporate citizenship programs
begins on page 22 of this report.
The Outlook
Our mission has been, and remains,
to be the most successful consumer
packaged goods company in the
world.
Some of our strategies to achieve
this goal take advantage of opportu-
1991, as compared with a peak of nities to answer consumer demand.
151 in 1986. The appeal of the These strategies include develop-
Cipollone case to the U.S. Supreme ing new products to meet emerging
Court, undecided as this report goes consumer trends, expanding
to press, involves the question of geographically, and manufacturing
whether federally imposed health and marketing globally. We also
warnings prevent plaintiffs from plan to generate continuous
asserting certain liability claims improvement in all aspects of our
against cigarette manufacturers in operations. By turning concepts like
state and federal courts. We believe synergy and total quality manage-
that, whatever the outcome, juries ment into active disciplines, we
will continue to find in favor of the expect to improve our bottom line -
cigarette companies, understanding , substantially eaclr ear.
that people who smoke are aware of
the claimed health risks.
In debates over environmental
tobacco smoke, we understand
the interests of smokers and non-
smokers alike. We therefore con-
tinue to press for accommodation
of both groups.
Nearly 60% of our revenues come
from our food and beer operations.
These businesses are not as con-
troversial as tobacco, but they are
involved in similarly complex and
highly charged social issues, includ-
ing the safety of product use, label-
ing, and environmental impact. Our
public policy positions, like our phil-
anthropic activities, are determined
by the interests of our consumers,
To satisfy growing worldwide
demand for American-blend ciga-
rettes, we have begun a series of
expansions and upgrades of our
tobacco facilities, from Virginia and
North Carolina to Germany and the
Netherlands. As our U.S. exports
continue to climb, we are strength-
ening our positions in large and
growing markets abroad by invest-
ing in tobacco businesses in
Eastern Europe and Turkey.
We are also investing in our
future by adjusting our food and
beer operations to reflect changes in
consumer demand. In 1991, we
reopened our Trenton, Ohio, brew
ery; resumed construction at our
Jonesboro, Arkansas, Post cereals
factory; and expanded our beverage
business by acquiring Capri Sun all
natural juice drinks and by adding
capacity for our new Kool Aid Kool
Bursts drinks.
3
(0

r r
In 1991, our capital expenditures
amounted to $1.6 billion; from 1992
to 1996, we expect to spend another
$9 billion. These expenditures,
like continued investments in new
product development, are essential
for the long-term growth of your
company.
Our People
There are human factors, however,
that transcend money and market-
ing plans. Our brands were built
by entrepreneurial men and women;
they are the results of creativity,
courage, and vision. To cultivate
these qualities in our people, we are
determined to keep Philip Morris an
exciting, challenging, and eminently
fair place to work.
This report is dedicated to all
our employees, and it reflects their
commitment to building the Philip
Morris family. Their strength, skills,
and ambition can make us the most
successful consumer packaged
products company in this-and the
next-century.
Michael A. Miles
Chairman of the Board
and Chief Executive Officer
William Murray
President
and Chief Operating Officer
N a 0
Hamish Maxwell
At the end of 1984, the year Hamish
Maxwell became Chairman and
Chief Executive Officer of your com-
pany, Philip Morris common stock,
adjusted for subsequent splits, was
trading at $10.125 per share.
Within a relatively short period
of time, the new Chairman had
presided over the sale of Seven-Up
and Philip Morris Industrial, and the
purchase of General Foods Corpor-
ation. By the end of 1986, we were
focused on our three consumer
businesses: tobacco, food, and
beer. In 1988 and 1990, we further
strengthened our food operations
with the acquisitions of Kraft, Inc.
and Jacobs Suchard. At the end of
1991, as Mr. Maxwell's term as Chair-
man came to a close, the value of
our stock had multiplied nearly
eight-fold.
Hamish Maxwell came to his
position as Chairman from a back-
ground in U.S. and international
tobacco. He joined Philip Morris as
a salesman in 1954, just as we were
repositioning the Marlboro brand as
a filter cigarette for men. He grew
with the company.
As large and successful as
Philip Morris has become, however,
Hamish has primarily been known
by his colleagues for his ambition
for improvement. He repeatedly
made clear his distrust of size alone,
warning against the complacency
that afflicts many large companies.
He based his actions on a deep
conviction that a little humility
serves both the bottom line-and
the soul -better than the pride that
accompanies most forms of corpo-
rate success.
A large company's prosperity is
never the result of just one person's
efforts. It is safe to say, however, that
Hamish Maxwell has put his stamp
on Philip Morris. His legacy is solid
management, a clear strategic focus,
and a dedication to excellence.
4

The following discussion of the 1991 per-
formance of operating companies excludes
the effects of the adoption of SFAS No.106
Tobacco
In 1991, we strengthened our posi-
tion as the leader in the growing
worldwide cigarette industry. Our
volume, share, revenues, and
income grew in nearly all of our
major markets. We continued to
invest for future growth by broaden-
ing the global scale of our manufac-
turing and marketing.
In a year when the worldwide cig-
arette industry grew by 2.5%, our
total volume rose 8.3%, to reach 640
billion units. Our share of the world-
wide market now stands at 11.6%.
The Marlboro brand alone holds
more than twice the worldwide mar-
ket share of its closest competitor.
In the domestic tobacco business,
despite increased excise taxes and a
difficult economy, Philip Morris
U.S.A. increased volume to 220.7 bil-
lion units, and gained 1.1 share
points, to account for 43.3% of the
market. Revenues grew 12%, and
income rose 14%.
We widened our lead in the
premium segment to attain a 48%
share, and we took the lead in
the growing discount segment for
the first time as our share
approached 30%.
Marlboro cigarettes continued to
account for more than one out of
every four cigarettes sold in the
United States, and the brand's share
of premium-priced cigarettes rose to
34.3%. Its share of adult smokers
under age 35-the largest group of
purchasers of premium-priced ciga-
rettes-stands at 46%. Our large
share of this group provides a solid
base for our business in the future.
The Marlboro line was further
strengthened by the national intro-
duction of Marlboro Medium ciga-
rettes. The brand achieved a 1.4%
share by the end of the year, and it is
attracting a significant number of
smokers from competitors' brands
outside the Marlboro family.
To continue building the
Marlboro brand, we are using adver-
tising and sponsorships combining
its classic Western heritage with
contemporary, high-impact events
like auto racing. We are also com-
plementing these image efforts with
quality promotions to reinforce the
brand's competitiveness.
Supporting our other premium
brands, we developed new advertis-
ing and fashion promotions for
[/irginia Slims cigarettes, and sharp-
ened advertising for Benson &
Hedges cigarettes. Early in 1992,
we introduced Merit Ultima ciga-
rettes in the lowest tar and nicotine
segment.
In the growing discount category,
which now accounts for 25% of
the U.S. industry, our Cambridge,
Bristol, and Bucks cigarettes grew
strongly.
As retailers continued to consoli-
date, we reorganized our sales force
to improve our presence in-and
relationships with-key, high-
volume channels such as super-
markets, convenience stores, and
wholesale clubs.
Philip Morris U.S.A. has a unique
and powerful portfolio of trade-
marks, and we are committed to
competing vigorously in every mar-
ket segment offering opportunities
for profitable growth or strategic
advantage. At the same time, with
improvements in productivity and
efficiency, we are moving toward our
goal of becoming the low-cost pro-
ducer in each category. We are
6
On preceding page: Experienced leaf inspec-
tors like Thomas Jeffery Vice help make sure that
we buy only the best tobacco. Top: Bob Maher
and Michael Mullins, at our Richmond, Virginia,
facility, research a pack inspection system.
Above: Lynwood Jones helps us meet climbing
export demand for our cigarettes. Right (I to r):
Marlboro Brand Group members Stephen Piskor,
James Taylor, and Jim Raporte plan creative
strategy to support the launch of Marlboro
Mediumcigarettes.
U.S. Cigarette Industry
Unit Sales
(Based on Sbipments)
U.S. Cigarette
Industry Unit Sales
Philip Morris Share of the
U.S. Industry (%)
W 0

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PARLIAMENT ~ ASTOR %as
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P}IILIPMORRIS ; LicErrs _
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SUPER LIGHTS
0

i
Left: Yeonghwa Chung has guided our introduction
of Virginia Slims cigarettes in Korea. Top: Marisa
Campagnaro sets up a meeting in Italy, where Merit
cigarettes have become the best-selling low tar
and nicotine brand. Above: Using a laptop computer,
Laurent Bogeat updates a customer file in Paris,
France.
World Cigarette Industry
Unit Sales
(Exduding U.S.A.)
1! World Cigarette
Industry Unit Sales
Philip Morris Share of the
World Market (%)
confident that these strengths will
continue to enhance our profitability
and our position as the U.S. industry
leader.
Outside the United States, Philip
Morris International had an excel-
lent year, with volume rising 13.4%,
to reach 417.3 billion units.
The upward trend of our interna-
tional cigarette sales remained
strong. Our export volume increased
nearly 10%, reaching 107 billion
units. These exports made a gross
contribution of $3.6 billion to the
U.S. balance of payments, and repre-
sented over 50% of all U.S. cigarette
exports. The U.S. trade deficit would
have been almost $5 billion higherr
without the tobacco industry.
With a 10% volume gain outside
the United States, our Marlboro
brand strengthened its position as
the best-selling cigarette in the
world.
Approximately 22% of our volume
outside the United States comes
from our portfolio of other interna-
tional brands, such as Merit,
Virginia Slims, Parliament, Lark,
Chesterfield, Philip Morris, and L&M
cigarettes. Overall volume for these
trademarks rose 8% last year.
Volume of our locally produced
brands, including Congress and
Bond Street cigarettes, increased
substantially because of exports
to Russia.
In the European Community, our
market share increased almost two
points, to reach approximately 25%.
Our volume continued to grow in all
12 member states of the Community.
. In Germany, volume increased
18%, aided by our 1990 acquisition
of a leading cigarette manufacturer
in the former East Germany. Our
share of the unified market
exceeded 34%. In Italy, where we
are by far the leading foreign
tobacco company, we gained share
and now account for over 40% of the
market. Volume in France grew
nearly 9%, and our market share
topped 25%. In Spain, volume grew
almost 23%, and our share rose to
nearly 16% of the market.
In Eastern Europe and Russia, we
benefited from economic liberaliza-
tion. In the Middle East and Africa,
we also posted volume gains. Our
combined volume in these countries
grew by one-third.
Our market share increased by
one point, to 43%, in Switzerland.
Volume grew in Finland, Sweden,
and Austria. As we completed ship-
ments to Russia to fulfill our 22-bil-
lion-unit export order for 1991, we
negotiated a new, 11-billion-unit con-
tract for 1992. In Poland, we gained
nearly a 4% share of the market-
the largest of any foreign competitor
since the market opened in 1990. We
established a joint venture for the
manufacture of our brands with a
local partner in Turkey, where we
are the leading foreign competitor.
We are continuing to invest in the
tobacco industry in Eastern Europe.
We purchased an 80% stake in Egri
Dohanygyar, our licensee in Hun-
gary. Egri is one of the highest-
quality cigarette manufacturers in
Hungary.
We increased our market share in
Saudi Arabia by over three points, to
nearly 45%. In Kuwait, we were the
first multinational cigarette com-
pany to resume business after the
Persian Gulf war, and our market
share has climbed to 60%.
Our volume increased in the Asia
Pacific region, led by growth in
Japan, Korea, and Indonesia. In
Japan, volume rose 7%, and our
market share grew to 11%. We now
hold 64% of the international
9

7
1
Top: In Germany, Hartmut Wellmann inspects
print quality for Philip Morris Ultra Lights
cigarette cartons. Above: Yoshiko Hirao helps
make sure Japanese smokers get the message
about our American-blend cigarettes. Right:
Irene Rosenfeld spearheaded our acquisition
of Capri Sun all natural juice drinks.
Philip Morris
U.S. Cigarette Export
Volume
Billion Units
120
87 88 89 90
10
91
r
^ M V am a i N
segment in Japan. We are also the
leading foreign cigarette company
in Korea, where we account for 38%
of the growing import segment. In
Indonesia, the world's fifth-largest
cigarette market, our volume grew
substantially. In Hong Kong, where
we are the market leader, our share
reached nearly 43%.
In August, we began shipping
cigarettes to Thailand, as this
40-billion-unit monopoly market
opened to foreign competition.
In Latin America, our volume
grew by over 9%. Increased volume
in Mexico raised our market share
to nearly 29%. In Argentina, volume
grew by 12%, and we increased our
share to 47%. In Brazil, we
increased volume over 7%. Else-
where in the region, our market
share reached 74% in the Domini-
can Republic, 23% in Venezuela,
and 19% in Puerto Rico.
As worldwide demand for Philip
Morris brands continues to rise, we
are upgrading and expanding our
manufacturing facilities around the
globe. We plan more than $3 billion
in capital expenditures from 1992
through 1996, including the 40-
billion-unit-a-year expansion of our
Cabarrus, North Carolina, facility.
The growing worldwide prefer-
ence for American leaf tobacco
provides a much-needed boost for
U.S. farmers and the U.S. export
economy. We are the largest pur-
chaser of U.S.-grown flue-cured
and burley tobacco. In addition to
providing a market for this impor-
tant cash crop, we support the farm
community through a land grant
university program, which helps
farmers improve quality and
productivity.
In 1991, we continued to combat
efforts to use prejudices against
cigarettes as excuses to raise taxes.
In the United States, we fought state
and local government attempts to
close budget gaps by increasing
tobacco excise taxes. In Europe,
although new tax structures under
discussion would increase retail
prices for premium-priced cigarettes
more than for many local products,
we expect to remain competitive.
Unreasonable marketing restric-
tions on tobacco have often been
proposed in both Europe and the
United States. We believe that legis-
lators understand that advertising
influences brand choice without
affecting an informed adult's deci-
sion to smoke.
Tobacco is a growth industry, and
we are gaining volume and share in
large markets around the world.
In the United States and Western
Europe, we are continuing to build
our established businesses. We are
also growing in Japan, and expand-
ing in the newly opened markets of
Eastern Europe, the former Soviet
Union, Latin America, and the
rapidly industrializing nations
of Asia. We expect profitable and
sustainable growth in all these
markets.
Food
At Kraft General Foods, successes in
established brands in both North
American and international opera-
tions, together with strong new
product introductions, raised
volume 3%, revenues 8%, and
income 14% above 1990 levels,
excluding the 1991 restructuring
charge.
Given our aggressive targets
and strong track record, however,
1991 was a disappointing year.
As consumers became more price-
sensitive, competition in many of
our markets intensified. In North
86CS8p 1.6
i-°fd-s 7--i- r 1-41F '"1 .. N I

,
i
,
,
America, private-label brands were
more popular and commodity costs
were more volatile than expected.
Toward the end of 1991, we acted
to improve our performance on a
number of fronts. We announced
plans to close unprofitable facilities
or otherwise cut costs. We also
reduced the list prices for several of
our most popular natural cheeses
and process cheese slices by 8%,
and lowered prices for certain red
meats as well. These and related
actions, together with more effective
marketing programs, should make
us more flexible and competitive in
the years ahead.
Our North American food opera-
tions (KGF North America and KGF
Commercial Products) posted
revenue and income gains of 1%
and 8%, respectively, while volume
increased slightly.
A large number of our grocery
products performed well.
Post cereals enjoyed a volume
increase of nearly 5% in the United
States, while continuing to gain vol-
ume and share in Canada. Reaching
an 11.5% U.S. category share, the Post
brand continued to enjoy strong growth
for the second consecutive year.
In beverages, U.S. volume rose
more than 8%, led by the introduc-
tion of Kool Aid Kool Bursts ready-
to-drink beverages in an innovative
plastic squeeze bottle, as well as
volume gains in Crystal Light and
Country Time powdered soft drinks.
Our acquisition of Capri Sun, Inc.,
the U.S. pioneer in single-serve fruit
drinks, will help us build a stronger,
broader portfolio of ready-to-drink
products.
The Maxwell House brand con-
tinued its U.S. profit recovery, and
12
i W m Is-M M
a I"
remained the clear leader in Can-
ada. U.S. volume for the General
Foods International Coffees line
grew over 16%. Applying the "light"
(caffeine-reduced) coffee concept
established in Europe, we tested
Maxwell House Lite caffeine-
reduced ground coffee in 1991, and
expanded it throughout the United
States early this year.
In our other grocery categories,
we also benefited from U.S. volume
gains of 8% in dinners and
enhancers such as Minute rices,
Stove Top stuffing mixes, Shake 'n
Bake seasoned coatings, and
Log Cabin syrups; and from our
expansion of Boboli Italian bread
shells from the West Coast. Building
on our first-to-market position in fat
free products, we launched Kraft
Seven Seas Free pourable salad
dressings, Miracle Whip Free nonfat
dressing, and Kraft Free nonfat
mayonnaise dressing in the United
States.
OurJell-0 brand remained strong,
aided by the Jell-O gelatin Alphabet
and HolidayJigglers promotions, as
well as new flavors of both gelatin
and pudding. In addition, we intro-
duced ready-to-eat Jell-O Pudding
shelf-stable snacks in Canada.
In the refrigerated case, some of
the factors discussed earlier, such
as dramatic swings in dairy com-
modity costs and competition from
private-label products, lowered
our U.S. results.
We stepped up our marketing
activities to defend our cheese
brands in the United States, and we
further strengthened our leadership
position in Canada. We made Kraft
Free Singles cheese slices available
throughout the United States, began
testing Philadelphia Brand Free
nonfat cream cheese, and intro-
duced Light n' Lively nonfat cottage
cheese, snack-size cottage cheese,
Top: Sergio Bardaji manages the Metro-New
York territory for our foodservice business.
Above: Antonio Setaro is on the line in Mount
Royal, Qu6bec, for Kraft peanut butter, the most
popular brand in Canada. Right (I to r): In Glen-
view, Illinois, Jill Goldfarb, Vanessa Besteda,
and Dan Tidwell discuss a storyboard for a com-
mercial for Kraft Macaroni & Cheese dinners.

Left: Paula Sneed discusses Jell-O Jigglers promo-
tions with staff members. Top: At our Breyers ice
cream facility in Massachusetts, Joseph Crowley has
increased productivity while cutting energy use.
Above: Thomas Kessler and Marjorie Cox monitor the
Oscar Mayer luncheon meats line.
and sour cream. We also increased
our refrigerated foods presence by
expanding DiGiorno refrigerated
pasta and sauces.
Among our refrigerated meats, the
Oscar Mayer brand benefited from
continued growth in its Deli-Thin
sliced meats, the successful
national expansion of a lower fat
bologna line, and a repositioning of
Variety Pak products to respond to
growing consumer interest in
submarine-style sandwiches. In
addition, Lunchables lunch com-
binations maintained a strong
category share.
We held our leading share posi-
tions in poultry-based luncheon
meats and hot dogs, and the national
introduction of Louis Rich turkey
bacon brought us the leading share
of the category. However, a com-
bination of increasing price
competition and slowing category
growth in turkey hurt the overall per-
formance of the Louis Rich brand.
We are confident that initiatives
under way will strengthen both the
Oscar Mayer and Louis Rich brands.
Many of our frozen products
posted strong results. Dairy prod-
ucts, which account for more than
half our revenues and income from
frozen products, continued to build
volume, aided by the introduction of
Cool Whip Lite whipped toppings.
U.S. volume for Lender's frozen
bagels grew 6%, with category share
reaching 82%. Now sold in 35
states, Tombstone pizza continued
to increase volume while expanding
geographically, and it is the fastest-
growing frozen pizza brand in the
United States. Tombstone Special
Order pizza, introduced last year,
was particularly successful.
In frozen entrees and dinners,
however, we have had to step up
marketing efforts in an increasingly
competitive environment. The All
American Gourmet Company built
volume by introducing frozen prod-
ucts such as Budget Gourmet Hot
Lunches, Quick Stirs, and Light &
Healthy Dinners. And Birds Eye
improved its product mix by empha-
sizing its vegetable and sauce
offerings, which include new Birds
Eye easy recipes add-meat meals.
At KGF Commercial Products,
volume increased in both the food-
service and food ingredients
divisions, although income declined
slightly due to the recession's impact
on consumption of food away from
home. Implementing a total quality
management program registered
under the name Service So Good We
Put Our Name On It!, Kraft Foodser-
vice built volume by selling more to
existing accounts as well as by open-
ing new ones. Kraft Food Ingredients
continued to benefit from good per-
formances in its oil products and
specialty ingredients businesses.
As Kraft General Foods begins its
fourth year, we are continuing to
integrate our operations. In 1991, we
created the Southeast Distribution
Center, combining the warehousing
operations of General Foods USA,
Oscar Mayer, Kraft USA, and KGF
Frozen Products, to give our custom-
ers a single point of access. We are
planning to extend this project to
include common order and transac-
tion management, customer service,
and logistics.
Joint promotions such as
The Great American Breakfast and
Holiday Homecoming provide still
another source of synergy. Running
for the second time, Holiday
Homecoming united 38 brands
through a special KGF magazine
featuring recipe and decoration
ideas. Both promotions were highly
successful.
W

0 i" 1ki i iN
We are among the official spon-
sors of the 1992 Olympics. As a
kickoff for the program, 30 Kraft USA
brands, joined by Birds Eye, Jell-O,
Oscar Mayer, and Maxwell House
brands, "set the Olympic training
table" in meals for over 3,000
Olympic hopefuls at U.S. Olympic
Training Centers.
Through these and other busi-
ness-building tactics, we plan
to protect and revitalize our key
brands. We expect improved
performance in our North American
food operations, particularly in the
second half of 1992.
Our international food operations
continued to turn in a strong per-
formance, with volume up 16% and
income up 34%. KGF International's
three core product groups are cof-
fee, confectionery, and cheese.
We are already the clear leader in
the $16 billion coffee business in
Europe, and we are continuing to
build our established Jacobs,
Maxwell House, Jacques Vabre,
Grand' Mere, Gevalia, and HAG
brands. Jacobs Kronung coffee, the
largest single brand in the entire
German grocery trade, launched a
light line extension, which gained
two share points after only six
months on the market. We also
brought the light coffee concept to
our Monarch brand in Austria and
ourMaxwell House brands in the
United Kingdom.
In confectionery, we are capital-
izing on our strong Jacobs Suchard
portfolio of trademarks -Milka,
Cote d'Or, Suchard, and Toblerone
chocolates-with numerous line
extensions. Milka chocolates, for
example, are already Europe's lead-
ing chocolate brand, and are avail-
~
ra WN I r~0 IN W
able in a wide variety of forms
across the Continent.
To build on our presence in the
$2.8 billion European process
cheese category, we are introducing
a variety of low calorie and reduced
fat cheeses throughout the region.
We launched Kraft Light Singles
cheese slices in the United King-
dom, Kraft Tranchette light cheese
slices in Spain, and low fat Qremor
fresh cheese in Germany. We also
introduced Philadelphia Brand
reduced fat cream cheese products
in Italy, Belgium, and Germany.
In other market expansions,
we brought Philadelphia Brand
cream cheese into Sweden and
Greece; ourMiracoli Italian dinners
and sauces into Holland and
Sweden; and light, low cholesterol
dressings into Spain and Australia.
Through a joint venture, we will be
marketing Yoplait yogurt and dairy
dessert products in Italy through our
well-developed Invernizzi store
delivery system.
Geographic expansion into newly
accessible markets provides another
source of growth. We are offering
our coffee, confectionery, and other
food products in the former East
Germany, and we now have a joint
venture production and marketing
agreement with BEV, the largest con-
fectionery company in Hungary. We
also brought our brands into Hun-
gary, Czechoslovakia, and Poland, as
markets began to stabilize. And by
introducing Gevalia coffee in Fin-
land, we have built on the brand's
strong presence in the Scandinavian
region.
In the Asia/Pacific region, our
fastest-growing major food business
is coffee. In Japan, our Maxim brand
continues to gain share in the
rapidly expanding roast-and-ground
market. We also expanded Blendy
soluble coffees into the ready-to-
Top: In Ldrrach, Germany, Hans Maier and
Melanie Ebbeskotte are designing lighter-
weight packaging-with more recycled and
recyclable materials -for Milka chocolates, the
most popular chocolate brand on the European
continent. Above: Antonietta Spinelli packs Fini
fresh tortellini in Modena, Italy. Right: Raymond
Fry doesn't have to reinvent the cheese wheel-
our Kraft brand is already the most popular
cheese in Australia.
11 16

e
Top: In Rio de Janeiro, Arnaldo Doria Bispo
delivers Kibon ice cream, the most popular
brand in Brazil. Above: Jacobs Suchard coffee
buyer Emmanuel Geerinckx checks a sample in
Choisy Le Roi, France. Right: John Belli ensures
Miller's promotions are well positioned.
U.S. Malt Beverage
Industry Barrel
Shipments
U.S. Malt Beverage
Industry Shipment
Miller Share of U.S. Malt
Beverage Industry (%)
Mllions of Barrels
200
160
120
80
40
0
87
18
88
89
90
sr
20
15
0
5
0
drink liquid coffee market, in both
bottles and cans. In Korea, the
world's fastest-growing soluble cof-
fee market, our Maxim brand
continues to build volume, and we
hold a strong share of the category
despite competitors' introductions.
After the successful launch of pre-
mium Maxim Grandee coffee in
Korea, we brought a Grandee line
extension to our Maxwell House
brand in Taiwan. In China, our
Maxwell House coffees and Tang
breakfast drinks continued to
achieve double-digit volume growth.
We see enormous opportunities
in the Asia/Pacific region. We are
committed to building on our strong
positions in Australia, Japan, and
Korea, while expanding our pres-
ence in emerging markets such as
China, Indonesia, and Thailand.
As we did with tobacco in Europe
decades ago, we are investing in a
sound infrastructure as a platform
for aggressive growth in our food
business.
We are also building our pres-
ence in Latin America. In Brazil,
Kibon ice cream achieved record
sales, with volume up 25%, for a
79% share of the market. In Mexico,
our total food volume grew 8%,
aided by a strong performance in
powdered soft drinks, in which we
accounted for more than 85% of
the category. Jacobs Suchard's vol-
ume in Argentina was up by 71%,
and our share of the chocolate con-
fectionery segment reached 21%. In
Venezuela, we reversed a decline in
mayonnaise sales, and attained a
50% share of the segment. As econ-
omies improve, we expect to see
further expansion of our core food
categories throughout the regiot
In the years ahead, KGF Interna-
tional will use its marketing and.
technological strengths to increase
its brands' volumes, shares, and
margins as it expands geograph-
ically. We plan to be the low-cost
producer of quality foods and
beverages, extending our global
operations to approach the size and
market strength of KGF North
America.
In 1991, despite difficult economic
conditions, Kraft General Foods
made clear progress toward fulfill-
ing its mission of becoming the
world's leading food company. We
expect further advances, and contin-
uous improvements in volume and
productivity, in 1992.
Beer
Volume, revenue, and income at
Miller Brewing Company again set
new records in 1991, although an
increase in the federal excise tax on
beer lowered volume for the U.S.
malt beverage industry by approxi-
mately 2%. For the sixth consecutive
year, our growth outperformed
industry averages.
Total shipments of 43.6 million
barrels, including exports and
Sharp's non alcohol brew, grew 0.4%
for the year, raising our share of the
total U.S. malt beverage industry to
22.5%. Our export volume grew
38%. Despite increased marketing
investments, our margins improved,
excluding excise taxes from our
revenues.
Shipments of Miller Genuine Draft
beer continued to grow, and the
brand climbed two places to
become the country's seventh-most-
popular beer. Our national roll-out
of the new Miller Genuine Draft
Light beer in April contributed to the
brand family's growth. Our Miller

Left (I to r): Alan Leidig and Dan McCabe monitor
new product development in the Milwaukee Techni-
cal Center. Top: Ron Miller, brewing technician, is one
of our team members at our reopened Trenton, Ohio,
brewery. Above: Alan Sidman and Charles Salyer,
of Philip Morris Capital Corporation, review inventory
at a Miller distributor financed by PMCC.
Genuine Draft and Genuine Draft
Light brands, together with Miller
High Life, Miller Lite, and Sharp's
brews, now have a 27% share of the
highly profitable premium segment
of the domestic malt beverage
industry.
Miller Lite low calorie beer
remained the second-best-selling
beer in the United States, with 41%
of the premium low calorie segment.
Miller's low calorie premium and
below premium products account
for almost half the low calorie beer
sold in the United States.
Our breakthrough Sharp's brew,
introduced in December 1989,
continued to lead the growing non
alcohol segment. Volume grew 30%,
raising our share of the non alcohol
category to 30%.
To keep our marketing efforts in
tune with changing consumer
values, we began a series of new
advertising campaigns for several
of our brands, including Miller Lite
low calorie beer ("Miller Lite. It's It
and That's That"), Lowenbrau above
premium beers ("German Born,
American Brewed"), and the grow-
ing Milwaukee's Best below
premium family ("Here's to the
Best"). We also began testing our
77-calorie Lite Ultra beer. In the
super premium category, we have
expanded tests of Miller Reserve and
Reserve Light 100% barley beers.
Our growth led us to reopen our
Trenton, Ohio, brewery with a work
force organized according to team-
work and total quality manage-
ment concepts. We also expanded
capacity for Leinenkugel's beer.
We are investing in Miller's con-
tinued expansion as one of our core
businesses.
Financial Services
and Real Estate
Despite rising income from financial
services, slow real estate results
lowered Philip Morris Capital
Corporation's consolidated income
9% below 1990's record level.
Income from our financial ser-
vices operations grew 16%. During
the year, we broadened our fixed
asset and working capital financing
for customers and suppliers of
Philip Morris operating companies.
We also expanded our investments
in third party leveraged leases.
Having completed its first decade
of operations, our financial services
business has a strong capital base
and a sound asset portfolio. With
conservative investment policies
and increasing operating efficien-
cies, our finance business should
continue to grow profitably.
At our Mission Viejo land develop-
ment subsidiary, revenues and
income fel149% and 54%, respec-
tively. Despite the recession's impact
on real estate, and the related
reduced availability of financing for
our customers, our planned com-
munities continued to outsell the .
competition. Aliso Viejo ranked first
in total sales per project in Orange
County, California, and Highlands
Ranch captured nearly 20% of new
home sales in the Denver area.
21
S
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Corporate
Citizenship
Beyond satisfying our customers
and consumers with our products,
we have a direct interest in the well-
being of society at large. In our con-
tributions and other citizenship
programs, we strive to achieve the
excellence and scope characteristic
of all our operations.
Every aspect of our business,
from purchasing and packaging to
shipping and advertising, has some
potential impact on the environ-
ment. We have begun to establish
uniform environmental reporting
and enforcement policies for our
facilities around the world. In a sep-
arate publication, we are providing
a summary of our efforts to protect
the environment.
One key to any society's future
vitality is education. In 1991, we pro-
vided substantial funds to Teach for
America, an innovative program to
recruit talented young people as
a "national teacher corps" for rural
and inner-city classrooms. Comple-
menting this program, we also
collaborated with foundations and
local agencies in Milwaukee,
Chicago, and Washington, D.C., to
join communities, schools, and fam-
ilies in the effort to reform inner-city
public schools. At the same time, we
began plans to bring our successful
Gateway adult literacy program from
Philadelphia to other cities.
Through its sponsorship of Star-
Serve-Students Taking Action and
Responsibility in Service-Kraft
General Foods Foundation is
enhancing citizenship education by
encouraging direct student involve-
ment in community service. To date,
StarServe has provided community
service kits of teaching materials to
more than 100,000 schools in the
United States.
0
Through these and other pro-
grams, we hope to improve the
quality of public education in the
United States.
As one of the world's largest food
companies, we are also concerned
with the effects of hunger and mal-
nutrition. We donated food last year
to various service agencies, and we
continued efforts to raise money for
Second Harvest, the only national
food bank network in the United
States. Working with the Food
Research and Action Center, we are
the leading underwriter of the
national campaign to end childhood
hunger. We are supporting a study
at the Center on Hunger, Poverty and
Nutrition Policy at Tufts University to
establish more effective ways to pro-
tect children from the educational
consequences of poor nutrition. We
are also helping to ensure the deliv
ery of food to the elderly and to
people with AIDS.
As leaders in corporate support
for the arts for nearly 35 years, we
believe that the arts encourage both
creativity and an appreciation of
diversity in our employees and com-
munities. Because we have found
that the arts make important contri-
After work, Karen Labenz of Kraft USA helps
students learn to read. -
Phillip Grace, employed at Kraft General
Foods in Middlebury, Vermont, is a member of
his local volunteer fire department.
butions to the material and spiritual
welfare of our country, we spoke out
in favor of continued public funding
of the arts in the United States in
1991. The benefits of the arts include
their impact on learning, as we have
found through our continued back-
ing of the children's center at The Art
Institute of Chicago.
Exhibitions we supported in 1991
included "A Tribute to Survival" at
the Milwaukee Public Museum,
which focused on North American
Indian history and culture. We also
sponsored a major touring retro-
spective of the works of Romare
Bearden, which originated at The
Studio Museum in Harlem; and an
exhibition of Swiss and American
folk art, which appeared in the
United States and is slated to travel
to Switzerland. Last year also
marked the tenth year of our touring
support for the Alvin Ailey American
Dance Theater and The Joffrey Bal-
let, two of the many performing arts
organizations we assist.
By working for justice and eco-
nomic opportunity for specific
constituencies, many organizations
and programs we support also make
the United States a better place for
all its citizens.
In 1991, we continued to support
U.S. organizations such as the
i
,
,
22

A
National Puerto Rican Forum, the
National Hispanic Scholarship Fund,
the Asian Pacific American Legal
Consortium, the National Black and
Minority Chamber of Commerce,
and the United Negro College Fund.
As the recession in the United States
worsened the plight of many disad-
vantaged communities, we joined
with Junior Achievement and the
National Urban League in a major
program to assist inner city youth.
Philip Morris has responded to
the needs of victims of disease for
many years. Our cumulative funding
to combat AIDS now comes to over
$2 million. In 1991, one of our contri-
butions established a postdoctoral
fellowship in AIDS research at the
New York Blood Center.
Our 1991 relief efforts included
donations of food and supplies to
victims of floods in China, of an
earthquake in Costa Rica, and of a
volcanic eruption in the Philippines.
Through donations of food and other
items, we also supported the U.S.
and other coalition troops stationed
in the Persian Gulf.
Our company continued to make
major efforts on behalf of the United
Way of America through corporate
grants and campaigns in our many
facilities in the United States.
After visiting each of the 50 states,
our national bicentennial tour of the
U.S. Bill of Rights ended in Decem-
ber 1991. The exhibition accom-
plished its goal of increasing aware-
ness of the freedoms guaranteed by
the Bill of Rights. We are proud to
have helped an important part of our
heritage come alive for millions of
people in the United States.
A Spirit of Public Service
In times of great change and uncer-
tainty, it is natural for many people
to concentrate first on their own
affairs. Yet this is precisely when a
Members of E.C.H.O. (Enriching the Community by Helping Others) volunteer group at General Foods
USA. Top row (I to r): Carole Fulco, Rita Smith, Valerie Giuliani, Milly Barbarite, Nancy Daigler,
Jay
Agosta, Marilyn Vines, Mindy Solomon. Middle row: Clyde Hicks, Flora Lee, Jack Nevins, Marielena
Carilli. Seated on floor: Carol Bowman, Dave Carminucci, Harriet Masilotti.
Peter Wolf, who works for Philip Morris
International by day, is a volunteer paramedic
once a week at the Malteser Hilfsdienst in
Munich.
personal spirit of voluntarism can
have the most impact.
Whether through donations of
nearly $2.5 million to various non-
profit educational, cultural, and
charitable organizations, or by giv
ing thousands of pints of blood, the
people of Philip Morris came
through for their communities
in 1991.
A Kraft Foodservice purchasing
department made the winter holi-
days a bit brighter with its Adopt-
a-Family program; a Tombstone
Pizza employee organized a church
"EcoStore" selling environmentally
friendly gift items; employees in our
Rye Brook, New York, facility con-
tributed to a food drive for needy
families in Westchester County. Of
course, these are just a few of the
many ways our people gave their
time and money to others in 1991.
The volunteers presented on these
two pages are representative of the
many Philip Morris employees who
work every day to help others.
Through these and other efforts,
we contribute to society not simply
as a large philanthropic company,
but as a family of people sharing an
ethic of caring and community
service.
23
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Board of
Directors
Committees
'Member of Executive Committee
Hamish Maxwell, Chairman
2Member of Finance Committee
John A. Murphy, Chairman
3Member of Audit Committee
Robert E. R. Huntley, Chairman
4Member of Committee on
Public Affairs and Social Responsibility
John A. Murphy, Chairman
sMember of Nominating Committee
T. Justin Moore, Jr., Chairman
6Member of Compensation Committee
John S. Reed, Chairman
7Member of Corporate Employee Plans
Investment Committee
William H. Donaldson, Chairman
Joseph F. Cullman 3rd
Chairman Emeritus
24
0
Dr. Elizabeth E. Bailey 34
John C. Hower Professor
of Public Policy & Management,
TheVJharton School of the University
of Pennsylvania,
Philadelphia, PA
Murray H. Bring 4
Senior Vice President and
General Counsel
Dr. Harold Brown za,s,s,7
Chairman of the Foreign Policy Institute,
School of Advanced
International Studies,
The Johns Hopkins University,
Washington, DC
i a i r
®
Jane Evans 4s
Vice President and General Manager,
Home & Personal Services Division,
U.S. West Communications, Inc.,
Phoenix, AZ
Robert E. R. Huntley zsas
Counsel, Hunton & Williams,
Richmond, VA
I
Dr. Jose Antonio Cordido-Freytes 4s
Member of Betancourt,
Cordido and Associates,
Caracas, Venezuela, Attorneys, and
~
President of C.A. Tabacalera Nacional ~
William H. Donaldson 1,2,3,5,7
Chairman and Chief Executive Officer, O
00
New York Stock Exchange, Inc.,
New York, NY
Paul W. Douglas 13,s CT7
~
Former Chairman and
Chief Executive Officer of
The Pittston Company,
Greenwich, CT N
0

I
Hamish Maxwell 1z
Chairman of the Executive Committee
Michael A. Miles iz.4
.:hairman of the Board and
Chief Executive Officer
T. Justin Moore, Jr.'-,4s
Counsel, Hunton & Williams,
Richmond, VA
Rupert Murdoch 4,6
Chairman and Chief Executive of
The News Corporation Limited,
New York, NY
John A. Murphy247
Former Vice Chairman
of the Board
William Murray 1.2.4
Presidentand
Chief Operating Officer
Richard D. Parsons 1.3,4
Chairman and Chief Executive Officer,
The Dime Savings Bank
of New York, FSB,
NewYork, NY
Roger S. Penske
President, Penske Corporation,
and Chief Executive Officer,
Detroit Diesel Corporation
and Penske Truck Leasing Company,
Detroit, MI
John S. Reed 1.z,3s,sa
Chairman of
Citicorp and Citibank, N.A.,
NewYork, NY
John M. Richman 1.4,5,7
Counsel, Wachtell, Lipton,
Rosen & Katz,
Chicago, IL
Hans G. Storr 2,7
Executive Vice President and
Chief Financial Officer
25

i
Officers
Philip Morris
Companies Inc.
Michael A. Miles
Chairman of the Board and
Chief Executive Officer
William Murray
President and
Chief Operating Officer
Geoffrey C. Bible
Executive Vice President,
International
Hans G. Storr
Executive Vice President and
Chief Financial Officer
Murray H. Bring
Senior Vice President and
General Counsel
Craig L. Fuller
Senior Vice President,
Corporate Affairs
Marc S. Goldberg
Senior Vice President,
Corporate Planning
John J. Tucker
Senior Vice President,
Human Resources and
Administration
Dede Thompson Bartlett
Vice President and
Secretary
Bruce S. Brown
Vice President,
Taxes
George R. Lewis
Vice President and
Treasurer
Kathleen M. Linehan
Vice President,
Government Affairs
Katherine P. Wickham
Vice President and
Controller
Alfonso L. Carney, Jr.
Assistant Secretary
26
Corporate Staff:
Vice Presidents:
NancyJ. De Lisi
Stephanie T. French
David I. Greenberg
David M. Kirby
George L. Knox III
F. Robert Kurimsky
Herbert Millington
James J. Morgan
Dr. Thomas S. Osdene
D. Eric Pogue
Rosemary Ripley
William C. Smiy
Timothy A. Sompolski
Timothy C. Sullivan
Charles R. Wall
Philip Morris U.S.A.
William I. Campbell
President and
Chief Executive Officer
Mark A. Serrano
Executive Vice President,
Operations
Stephen J. Bloom
Senior Vice President,
Trade Development
David E.R. Dangoor
Senior Vice President,
Marketing
Fred J. Laux
Senior Vice President,
Human Resources
Harry G. Steele
Senior Vice President,
Finance and Administration
Michael E. Szymanczyk
Senior Vice President,
Sales
Lawrence S. Wexler
Senior Vice President,
Planning and
Information Systems
Andrew Whist
Senior Vice President,
External Affairs
Vice Presidents:
David R. Beran
Barry J. Case
Dr. James L. Charles
Stephen C. Darrah
O. Witcher Dudley
Charles R. Finch
Dr. Kenneth S. Houghton
Craig A. Johnson
James R. Kuhlman
Suzanne A. LeVan
Nancy Brennan Lund
Ellen Merlo
Robert L. Mikulay
David L. Milby
E. Henry Mize
Douglas H. Nelson
John R. Nelson
Richard D. Olson
Steven C. Parrish
William P. Taylor
Philip Morris
International Inc.
Aleardo G. Buzzi
President and
Chief Executive Officer
Carlos E. Salguero
Executive Vice President
Walter Thoma
Executive Vice President
William H. Webb
Executive Vice President
Dinyar Devitre
Senior Vice President and
Chief Administrative Officer
Thomas M. Kearns
Senior Vice President
Vice Presidents:
Larry A. Gates
Andreas Gembler
Georges Karandjoulis
John Kramer
Francisco J. Moreno
Lee Pollak
Peter Schreer
Kraft General Foods
North America
Richard P. Mayer
Chairman and
Chief Executive Officer
Martin D.J. Buss
Senior Vice President,
Strategy and Development
Calvin J. Collier
Senior Vice President,
General Counsel and Secretary
Daniel M. Dressel
Senior Vice President,
Human Resources
Joseph P. Durrett
Senior Vice President,
Sales
J. Bruce Harreld
Senior Vice President and
Chief Information Officer
Alan J. Lacy
Senior Vice President,
Finance
Robert G. McVicker
Senior Vice President,
Technology, Quality Assurance,
and Scientific Relations
Thomas D. Ricke
Senior Vice President,
Corporate Affairs
Edward W. Smeds
Senior Vice President,
Operations and Logistics
Eric C. Strobel
Senior Vice President,
Corporate Marketing
Corporate Staff:
Vice Presidents:
Donald R. Abel
John P. Amboian
Arthur Anderson
Deborah A. Becker
David K. Braun
Jack Brown
Richard B. Burgess
Donald W. Carlin
William Cunningham
Philip J. Davis
William J. Dowd
Richard R. Floersch
Enrique J. Guardia
Walter B. Guenther
John L. Hogan
E. Boyd Hollingsworth, Jr.
PaulJackson
Adrienne M. Johns
John E. Kelly
William Kiedaisch
James R. Kinney
Darrell G. Medcalf
William Morris
John F. Mowrer III

Michael S. Mudd James P. Dollive Gary Karp Miller Brewing
Verdis Norton Alan J. Grant Jack A. Peterson Company
David Olsen Derek J. Hall Leroy E. Radtke
Stephen L. Puente Michael T. Harrington Gregory Schaffner Leonard J. Goldstein
Robert V. Richards Jean Paul Martineau Harry B. Smith Chairman
Richard O. Stuedemann Jeremy D. Young Samuel L. Spear
Thomas Taylor Bil1yJ. Strong Warren H. Dunn
Victor Tinucci Oscar Mayer Foods Thomas L. Thomas President and
Prescott Wallace
J John D. Bowlin Chief Executive Officer _
.
J. Douglas Wert President Kraft Food Ingredients Corp.
Apple
Billy R
Frederick F. Avery .
Carolyn Yoch Officers: President Senior Vice President,
neral Foods USA
G Operations
e Robert E. Drane Officers:
Robert S. Morrison Terry M. Faulk Allen A. Schumer
President Charles J. Hunn Alan Cooper Senior Vice President,
Officers: Paul J. Liska Joe Gilliam Administration
Philip F. Pellegrino Dick Hynes
David J. Driscoll Paul G. Roehrig Bob Jeter Vice Presidents:
Ann M. Fudge Thomas J. Ryan Dennis Koerner Rodney J. Blucher
Gary K. Harmon Richard G. Searer Gary Severseike Virgis W. Colbert
J. Mark Harran Bryan G. Stockton Mike Taylor Frank L. Donnelly
Sylvester T. Hinkes Bjorn J. Thompson Daryl Vrbas Leonard H. Jacob
Thomas J. Hoeppner Koehler
Thomas A
Randy D. Kautto Kraft General Foods - Kraft General Foods .
Mollomo
Paul R
Frozen Products International .
Gregory B. Murphy Thomas Herskovits Arthur J. Rehberger
John E. Nevins George D
Riemer
William A. Paterson President
John M. Keenan .
Kathleen D. Ryan
Charles A. Phillips Officers: President William A. Saupe
Irene B. Rosenfeld Schmus
William G
i
S
L Benjamin
Lawrence S James S. King .
orra
ne
carpa
Paula A. Sneed .
John S. Craig President, KGFAsia/Pacific Robert L. Smith
Ronald R. Strain
Roger K. Hove Plackett
John G Richard F. Strup
Kraft USA Charles F. Marcy .
KGF Europe
President
James M. Kilts Hugh Mazza , Philip Morris Capital
President Harold E. Reinhart Raymond G. Viault Corporation
Officers: Ellis Reynolds Chief Executive Officer,
Fred Sherriff Jacobs Suchard Hans G. Storr
Richard E
Baile Spear
Kathleen K
.
y
Chiasson
William B .
Strickland
Danny L Charles A. Adamo Chairman and
.
Gary J. Conte .
David D. Weick Senior Vice President Chief Executive Officer
Robert A. Eckert Operations and Technology Norman J. Treisman
Seth A. Eisner Kraft General Foods Brian A. McIver President
Ronald D. Harris Commercial Products Senior Vice President, Michael J
Kinney
M. Carl Johnson III Strategic Planning and Marketing .
Richard H. Lenny Kraft Foodservice, Inc.
Services Vice President
Charles F. Martin III James A. Miller Mission Viejo Company
Thomas J. Mason President Officers:
Hugh Roberts James G. Gilleran
William Williams Officers: Lani L. Beach President and
Edward J. Moy Chief Executive Officer
Kraft General Foods Canada William E. Beedie Frank T. Toscano
Douglas A. Smith Daryl D. Boddicker John C. Webber Craig McCallum
President Anthony F. Bonadonna President-Colorado Divisii
James P. Brannigan
Officers: John M. Cabot Van Stevens
Edward C. Dudley Executive Vice President
Daniel S. Antonelli Lawrence J. Eiden
Bailey
Richard A Danette S. Fenstermacher
. Robert L. Herst
George W. Beal Senior Vice President and
L. Don Brown Treasurer
William K. Smith
Vice President and
General Counsel
27

Financial Review
Management's Discussion and Analysis 29
Selected Financial Data-Fifteen Year Review 34
Consolidated Balance Sheets 36
Consolidated Statements of Earnings 38
Consolidated Statements of Stockholders' Equity 39
Consolidated Statements of Cash Flows 40
Notes to Consolidated Financial Statements 42
Report of Independent Accountants 56
Ratio of Total Debt to Total Debt (Year-End) Total Return to
Stockholders' Equity Stockholders
(Year-End) Consumer Products (Includes stock appreciation
Ratio of Consumer Debt (Year-End) and dividends)
Products Debt to
Stockholders' Equity Billions of Dollars
(Year-End)
Mo
2.5 20 75
~
2.0 60
_ 1.5 45
15 I
10
- ~
1.0 30
5
IS 15
0 n
87 88 89 90 91 87 88 89 90 91
28

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Operating Results
Operating Revenues Operating Income
(in millions) 1991 1990 1989 1991 1990 1989
Tobacco $23,840 $21,090 $17,849 $6,463 $5,596 $5,063
Food 28,178 26,085 22,373 2,016 2,205 1,580
Beer 4,056 3,534 3,342 299 285 226
Financial services and real estate 384 460 516 178 196 172
Operating profit 8,956 8,282 7,041
Unallocated corporate expenses (334) (336) (252)
Total $56,458 $51,169 $44,080 $8,622 $7,946 $6,789
Effective January 1, 1991, the Company adopted SFAS No. 106,
"Bmployers' Accounting for Postretirement Benefits Other
Than Pensions," for its U.S. retiree benefit plans. The incre-
mental effect of SFAS No. 106 during 1991 decreased oper-
ating profit by $141 million, of which $52 million, $66 million
and $22 million related to tobacco, food and beer, respec-
tively. The Company expects to adopt SFAS No. 106 for its non-
U.S. plans in 1995 and, based upon preliminary estimates,
does not anticipate that the effects of adoption will be signifi-
cant. (See Note 13 to the 1991 Consolidated Financial
Statements.)
During the fourth quarter of 1991, the Company provided for
the costs of restructuring its worldwide food operations. The
charge relates to further consolidation of manufacturing and
distribution facilities, exiting from certain unprofitable busi-
ness lines and other related overhead cost reductions. This
restructuring charge reduced earnings before income taxes,
net earnings and earnings per share by $455 million,
$275 million and $.30, respectively.
In August 1990, the Company's wholly-owned subsidiary,
Kraft General Foods, Inc., acquired certain coffee and confec-
tionery operations of Jacobs Suchard AG, a Swiss-based com-
pany. The acquisition has been accounted for as a purchase
and, accordingly, operating results of Jacobs Suchard have
been included in the consolidated operating results of the
Company since acquisition.
Effective January 1, 1991, the federal excise tax on beer
increased from $9 per barrel to $18 per barrel, and the federal
excise tax on cigarettes increased from $8 per thousand to
$10 per thousand. Under existing legislation, the cigarette
excise tax will increase to $12 per thousand, effective January
1, 1993. In addition, legislation is proposed periodically, both
in the United States and abroad, that would curtail further the
advertisement and use of tobacco and beer products. Some or
all of the foregoing may have an adverse impact on the Com-
pany's operating revenues and operating profit.
During 1991 the Food and Drug Administration proposed
new labeling requirements for food products. The proposed
effective date for the new requirements is May, 1993; however,
provisions within the proposed regulation allow for possible
extension of that date. Subject to their final form and effective
dates, the Company believes that compliance with the new
requirements will not have a material adverse impact on the
Company's results of operations.
1991 Compared with 1990
Operating revenues for 1991 increased $5.3 billion (10.3%)
and operating profit as defined for segment reporting pur-
poses (operating income excluding unallocated corporate
expenses), increased $674 million (8.1%). Of these amounts,
$2.0 billion (37.4%) of the increase in operating revenues and
$96 million (14.2%) of the increase in operating profit
resulted from the inclusion of Jacobs Suchard's operations for
the first eight months of 1991. U.S. excise tax increases in 1991
resulted in $817 million (15.4%) of the increase in operating
revenues.
Amortization of goodwill increased 11.4%, to $499 million
in 1991, due primarily to the amortization of Jacobs Suchard
goodwill. Interest and other debt expense, net, increased $16
million (1.0%) in 1991 compared with 1990, due primarily to
lower interest income, partially offset by lower rates and
lower average outstanding debt during the year.
Earnings before cumulative effect of accounting change
increased in 1991 by $387 million (10.9%), due to increased
operating profit ($674 million), partially offset by a higher
income tax provision ($273 million).
The cumulative effect as of January 1, 1991 of adopting
SFAS No. 106 was a decrease in 1991 net earnings of $921 mil-
lion ($.99 per share).
1990 Compared with 1989
Operating revenues for 1990 increased $7.1 billion (16.1%)
and operating profit increased $1.2 billion (17.6%). The inclu-
sion of Jacobs Suchard since acquisition resulted in $1.4
billion (20.0%) of the increase in operating revenues and
$89 million (7.2%) of the increase in operating profit.
Amortization of goodwill increased 16.4%, to $448 million
in 1990, due primarily to goodwill arising from acquisitions,
of which $33 million related to Jacobs Suchard. Interest and
other debt expense, net, decreased $96 million (5.5%) in 1990
r
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9

compared with 1989, due primarily to lower rates, lower aver- Net earnings increased in 1990 by $594
million (20.2%),
age outstanding debt during the year and higher interest due to increased operating profit ($1.2
billion), partially offset
income. by a higher income tax provision ($659 million).
i
Operating Results by Business Segment
Operating Revenues - Operating Profit
(in millions) 1991 1990 1989 1991 1990 1989
Domestic tobacco $11,589 $10,370 $ 9,474 $4,774 $4,206 $3,606
International tobacco 12,251 10,720 8,375 1,694 1,394 1,007
Amortization of goodwill (5) (4) (5)
Gain on sale of
investment in Rothmans
455
Total $23,840 $21,090 $17,849 $6,463 $5,596 $5,063
Tobacco
1991 Compared with 1990
In 1991, the Company's domestic tobacco operating revenues
increased 11.8% due to price increases ($1.2 billion) and the
increase in federal excise taxes ($437 million), partially off-
set by unfavorable product mix. The Company's domestic
volume (based on shipments) increased 189 million units, to
220.7 billion units. The domestic cigarette industry's volume
decreased approximately 2.4% in 1991 as compared with a
0.3% decline in 1990. Philip Monis' domestic market share
(based on shipments) increased to 43.3%, up 1.1 share points
over 1990. The Marlboro family's volume was down 4.4 billion
units (3.2%) from 1990, resulting in a 25.8% market share as
compared with a 26% market share in 1990. In the growing
discount segment, which now accounts for 25% of the U.S.
cigarette industry, the Company's brands grew strongly. The
Company now holds a 29.5% share of the discount segment.
In 1991, the Company's domestic tobacco operating profit
increased 13.5%, reflecting higher gross profit ($808 million),
offset by higher marketing, administration and research costs
($240 million), substantially all of which related to marketing.
The increase in gross profit was due primarily to price
increases ($1.2 billion) and cost savings, partially offset by
unfavorable product mix ($370 million). Excluding the 1991
incremental impact of SFAS No. 106, domestic tobacco oper-
ating profit increased 14.3%.
International tobacco operating revenues increased 14.3%,
due primarily to increases in unit volume ($469 million),
price increases ($330 million) and higher foreign excise taxes
($752 million, due primarily to higher volume). Total 1991
international unit volume including exports increased 49.3
billion units (13.4%), to 417.3 billion units, due primarily to
higher volume in the European Community, Eastern Europe,
Russia, the Middle East and Japan. Of this increase, ship-
ments to Russia accounted for 16.6 billion units. U.S. export
volume increased 9.5%, to 106.6 billion units. International
tobacco operating profit increased 21.5%, due primarily to
higher gross profit ($487 million), offset by higher marketing,
administration and research costs ($187 million). The
increase in gross profit was due primarily to price increases
(net of cost increases) of $203 million, volume increases
($166 million)_ and currency translation ($80 million).
1990 Compared with 1989
In 1990, the Company's domestic tobacco operating revenues
increased 9.5% due to price increases ($1.0 billion) and vol-
ume increases ($43 million), partially offset by unfavorable
product mix. Volume increases in 1990 resulted from new
product introductions. Philip Morris' domestic volume (based
on shipments) increased 1.0 billion units to 220.5 billion
units. This unit volume growth increased Philip Morris'
domestic market share (based on shipments) to 42.2%, up
0.3 share points over 1989. The domestic cigarette industry's
volume decreased approximately 0.3% in 1990 as compared
with a 6% decline in 1989. The industry decline in 1989
reflected, in part, a decision by the Company's competitors to
reduce trade inventories by limiting shipments. Philip Morris'
1990 increase in market share was understated due to these
changes in competitors' trade inventory practices, which
depressed their 1989 volume while inflating Philip Morris'
1989 share. Consequently, Philip Morris' 1989 market share
rose 2.6 share points, and 1990 market share rose 0.3 share
points. However, in the opinion of management, a more
meaningful indicator of underlying share growth is the Com-
pany's average annual gain of 1.5 share points over the two-
year period. Marlboro continued to be the number-one-
selling cigarette in the United States, with a 26% share of
the market. In 1990, the Company's domestic tobacco oper-
ating profit increased 16.6%, reflecting higher gross profit
($914 million), partially offset by higher marketing expenses
($309 million). The increase in gross profit was due primarily
to price increases ($1.0 billion) and cost savings, partially
offset by unfavorable product mix ($216 million).
30

International tobacco operating revenues increased 28.0%,
due primarily to increases in unit volume ($844 million),
price increases ($138 million), currency translation ($897 mil-
lion) and higher foreign excise taxes ($750 million, due
primarily to higher volume), partially offset by the decon-
solidation of certain operations. Total international unit
volume of the Company for 1990 increased 15.5% over 1989,
reflecting significant increases in Europe and Asia. Interna-
Food
tional tobacco operating profit increased 38.4%, due pri-
marily to higher gross profit ($648 million), offset by higher
marketing, administration and research costs ($261 million).
The increase in gross profit was due to price increases (net of
cost increases) of $76 million, volume increases ($469 mil-
lion) and currency translation ($127 million), partially offset
by the deconsolidation of certain operations.
Operating Revenues Operating Profit
(in millions) 1991 1990 1989 1991 1990 1989
North American food $20,244 $20,071 $18,750 $2,071 $1,984 $1,769
International food 7,934 6,014 3,623 891 664 369
Amortization of goodwill (491) (443) (379)
Restructuring charges (455) (179)
Total $28,178 $26,085 $22,373 $2,016 $2,205 $1,580
During 1991, the Company reorganized its reporting and man-
agement structure for food operations into North American
food and International food.
1991 Compared with 1990
In 1991, North American food operating revenues increased
0.9% due primarily to price increases. Volume increased in
beverages, cereals and frozen products, as well as in the food-
service and Canadian operations. Offsetting these volume
gains were volume declines in cheese, pourable salad dress-
ings, mayonnaise and processed meats. Volumes were
impacted by the recession as consumers traded down from
premium products. Consequently, the Company has
announced plans to reduce retail prices on certain cheese
and processed meat products in 1992. Operating profit
increased 4.4% due to higher gross profit ($317 million), off-
set by higher marketing, administration and research costs
($230 million), substantially all of which related to marketing.
Excluding the 1991 incremental impact of SFAS No. 106, North
American food operating profit increased 7.7%.
International food operating revenues in 1991 increased
31.9% due primarily to the impact of the Jacobs Suchard
acquisition ($2.0 billion), volume increases ($131 million)
and price increases ($88 million), partially offset by currency
translation ($86 million) and the impact in 1990 of conform-
ing reporting periods of all operations. Volume increased in
Europe, led by expansion into eastern Germany. Operating
profit increased 34.2% due to higher gross profit ($807 mil-
lion), offset by higher marketing, administration and research
costs ($580 million), approximately 67% of which were due
to higher marketing expenses. The increase in gross profit
was primarily related to the acquisition of Jacobs Suchard
($696 million), price increases and cost savings ($173 mil-
lion) and volume increases ($55 million), partially offset by
currency translation ($37 million) and the impact in 1990 of
conforming reporting periods of all operations.
1990 Compared with 1989
In 1990, North American food operating revenues increased
7.0%, due primarily to price increases ($805 million), volume
increases ($424 million) and the net impact of acquisitions
and dispositions ($99 million). Volume increased in baked
goods, beverages, cereals and dinners, as well as frozen
desserts, bagels and pizza. Volume also increased in the food-
service and Canadian operations. Partially offsetting these
volume gains were volume declines in retail cheese, pro-
cessed meats and frozen dinners. Operating profit increased
12.2% due primarily to higher gross profit ($842 million),
resulting primarily from price and cost increases ($661 mil-
lion) and volume increases ($165 million), offset by higher
marketing, administration and research costs ($627 million),
approximately 76% of which related to higher marketing
expenses.
International food operating revenues in 1990 increased
66.0%, due primarily to the acquisition of Jacobs Suchard
($1.4 billion), volume increases ($153 million), currency trans-
lation ($340 million), other acquisitions ($197 million) and a
change in reporting periods to conform all operations. Vol-
ume growth occurred primarily in Europe and the Pacific
area. International food operating profit increased 79.9% in
1990. Excluding Jacobs Suchard, operating profit increased
$172 million (46.6%) due to higher gross profit ($391 million),
offset by higher marketing, administration and research costs
($219 million) substantially all of which related to marketing.
The increase in gross profit resulted primarily from volume
increases ($60 million), currency translation ($116 million),
other acquisitions ($46 million) and a change in reporting
periods to conform all operations ($137 million).
31
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Beer
1991 Compared with 1990
Operating revenues in 1991 increased 14.8% due to the
increase in federal excise taxes ($380 million), price
increases ($129 million) and volume increases ($13 million).
Volume increased 0.4%, to 43.6 million barrels (based on
shipments), compared with a U.S. malt beverage industry
decline of more than 2%. Volume increases in the Miller
Genuine Draft and Milwaukee's Best brand families as well as
Sharp's more than offset volume declines in Mi1lerHigh Life
and Miller Lite. Market share of the domestic beer and
non alcohol brew industry rose to 22.5% from 22.0% in
1990. Operating profit in 1991 increased 4.9% from higher
gross profit ($135 million), due to pricing and cost savings -
($153 million) and volume increases ($5 million), partially
offset by higher marketing, administration and research costs
($121 million), approximately 87% of which related to mar-
keting expenses. Excluding the 1991 incremental impact of
SFAS No. 106, operating profit increased 12.6%.
1990 Compared with 1989
Operating revenues in 1990 increased 5.7% due to volume
increases ($127 million) and price increases ($65 million).
The increase in volume was attributable, in part, to the intro-
duction of new products, including Sharp's non alcohol brew.
Market share of the domestic beer and non alcohol brew
industry rose to 22.0% from 21.9% in 1989. Operating profit in
1990 increased 26.1% from higher gross profit ($108 million),
due to price and cost increases ($55 million) and volume
increases ($53 million), partially offset by higher marketing,
administration and research costs ($49 million), approx-
imately 90% of which related to marketing expenses.
Financial5ervices and Real Estate
1991 Compared with 1990
Operating revenues and operating profit from financial ser-
vices and real estate decreased 16.5% and 9.2%, respectively,
in 1991. In financial services, operating revenues and operat-
ing profit increased in 1991 due primarily to increased
investments in finance assets and the sale of certain finance
assets, partially offset by a higher loss provision relating to
non-performing assets. Operating revenues and operating
profit from real estate operations in 1991 decreased substan-
tially from 1990 levels. The decreases resulted from the
general effects of the recession on the real estate market and
the weakness in consumer demand.
1990 Compared with 1989
Operating revenues from financial services and real estate
decreased 10.9% in 1990, however, operating profit in 1990
increased 14.0% over 1989. In financial services, operating
revenues and operating profit increased in 1990 due primarily
to increased investments in finance assets, partially offset by
higher interest expense resulting from higher commercial
r
paper balances. Operating revenues and operating profit from
real estate operations in 1990 decreased from 1989 levels,
reflecting the continued impact of a 1988 change in business
strategy in California from residential homebuilding to land
planning, development and sales. While there was a demand
for the Company's California properties, developments in the
domestic banking industry reduced the financing options
available to prospective purchasers.
Financial Review
Cash Provided and Used
Net Cash Provided by Operating Activities
Cash provided by operating activities of $6.3 billion
increased in 1991 by $874 million (16.2%). The increase was
related primarily to higher earnings before considering the
cumulative effect of accounting change and the provision for
the costs of restructuring the Company's worldwide food
operations, neither of which had an impact on the Company's
operating cash flows in 1991.
Cash provided by operating activities increased in 1990 by
46.7% to $5.4 billion. The increase was related primarily to
higher earnings ($594 million) and to less cash used for
working capital items in 1990.
Net Cash Used in Investing Activities -
Capital expenditures were $1.6 billion in 1991, approximately
61% of which related to food operations, primarily for mod-
ernization of manufacturing facilities and expansion of
certain production capacity, and approximately 28% of which
related to tobacco operations, primarily for modernization of
manufacturing facilities. In 1990, capital expenditures
increased $109 million over 1989. Capital expenditures are
estimated to be $1.8 billion in 1992 and a total of $9.0 billion
for the five-year period 1992-1996, of which approximately
60% and 54%, respectively, are projected for food operations,
and approximately 32% and 40%, respectively, are projected
for tobacco operations.
In 1990, the Company paid $3.1 billion for the purchase of
Jacobs Suchard, net of $825 million of acquired cash.
In 1989, cash provided by investing activities included
$992 million received from the divestiture of the Company's
equity investment in Rothmans and several food operations.
In 1991, cash used for net investments in finance assets was
$628 million as compared with $412 million in 1990 and
$291 million in 1989.
Net Cash Used in Financing Activities
Consumer Products Debt
During 1991, total consumer products debt decreased by
$1.9 billion. The decrease represented $4.1 billion of net
repayment of short-term borrowings, long-term debt repay-
ment of $1.5 billion and currency translation of $159 million,
partially offset by $3.9 billion of long-term debt issued.
32

At December 31, 1991, the Company's ratio of consumer
products debt to total equity was 1.22, down from 1.44 at
December 31,1990. Excluding the impact of the adoption of
SFAS No. 106, the ratio of consumer products debt to total
equitywould have been 1.13 at December 31,1991. Fixed rate
debt comprised approximately 90% and 73% of consumer
products debt at December 31, 1991 and 1990, respectively.
The average interest rate on total consumer products debt
was approximately 8.8% and 9.2% during 1991 and 1990,
respectively. At December 31, 1991, the average interest rate
on total consumer products debt, including the impact of
interest and currency swap agreements discussed below, was
approximately 8.3%.
During 1990, total consumer products debt increased by
$2.3 billion. The increase represented $3.6 billion of debt
issued, $1.1 billion of debt assumed in the acquisition of
Jacobs Suchard and currency translation of $250 million,
partially offset by $2.7 billion of debt repayments.
During 1989, total consumer products debt decreased by
$1.6 billion. The decrease represented $4.0 billion of debt
repayments and currency translation of $62 million, partially
offset by $2.5 billion of domestic debt issued to refinance
commercial paper and bank borrowings arising from the
acquisition of Kraft.
Total Debt
The Company's credit ratings by Moody's at December 31,
1991 and 1990 were "P-1" in the commercial paper market and
"A2" for long-term obligations, as compared with ratings of
"P-2" and "A3," respectively, at December 31, 1989. The Com-
pany's credit ratings by Standard & Poor's remained at "A-1" in
the commercial paper market and "A' for long-term debt
obligations.
At December 31, 1991, the Company's total debt-to-equity
ratio was 1.35, down from 1.57 at December 31, 1990. Exclud-
ing the impact of the adoption of SFAS No. 106, the Company's
total debt-to-equity ratio would have been 1.25 at December
31,1991. Total debt was $16.9 billion at December 31,1991,
compared with $18.7 billion at December 31, 1990.
The Company has entered into currency swap agreements
to manage exposure to currency movements. The aggregate
notional principal amount of currency swap agreements out-
standing at December 31, 1991 was $2.0 billion, of which
$1.3 billion related to consumer products debt.
At December 31, 1991, the Company had interest rate swap
agreements with an aggregate notional principal amount of
$952 million, of which $852 million related to consumer prod-
ucts debt, and a weighted average maturity of one year. These
agreements provided a weighted average interest rate of 8.6%.
The Company expects to continue to refinance long-term
and short-term debt from time to time. The nature and
amount of the Company's long-term and short-term debt and
the proportionate amount of each can be expected to vary as
a result of future business requirements, market conditions
and other factors.
The Company's percentages of fixed rate debt and average
interest rates for 1991 and 1990 relative to total debt were
approximately the same as those previously discussed for
consumer products debt.
At December 31, 1991, the Company's credit facilities
amounted to approximately $19.5 billion, of which approx-
imately $19.2 billion were unused. Included in these credit
facilities is a revolving credit agreement which was renegoti-
ated in 1991, resulting in an increase from $12 billion to
$15 billion. This agreement expires in 1996. These facilities
are used to support the Company's commercial paper
borrowings.
The Company expects that cash from operations and avail-
able credit facilities will continue to be sufficient to meet the
future needs of the business.
The Company continually monitors its foreign currency
exposure. It acts to manage such exposure, when deemed
prudent, through various hedging transactions.
Equity and Dividends
In 1989, the Company announced its intention to spend up to
$1.5 billion to repurchase common stock in open market
transactions at prevailing prices from time to time over a two-
year period commencing in 1990. Prior to the program's
expiration in November, 1991, a total of 13.3 million shares
were repurchased at an aggregate cost of $751 million. In
November of 1991, the Company announced a new two-year
program to spend up to $2 billion to repurchase from time to
time outstanding shares of its common stock. Under this new
program, the Company repurchased 2.5 million shares at an
aggregate cost of $173 million. Under the two programs, the
Company repurchased 10 million shares of common stock in
1991 at an aggregate cost of $703 million.
Dividends paid in 1991 increased 24.2% over 1990, reflect-
ing the increase in dividends declared to $1.91 per share in
1991 from $1.55 per share in 1990. The quarterly dividend rate
established in August 1991 is at an annual rate of $2.10 per
share, an increase of 22.1% over the annual rate of $1.72
established in August 1990.
Return on average stockholders' equity was 24.6% in 1991
and 32.9% in 1990. Excluding the cumulative effect of the
adoption of SFAS No. 106, the return on average stockholders'
equity would have been 30.9% in 1991. The decrease from
1990 reflects the restructuring charge for food operations and
the impact of treasury stock acquired pursuant to the com-
mon stock repurchase program.
New Financial Accounting Standard
In February, 1992, the Financial Accounting Standards Board
issued SFAS No. 109, "Accounting for Income Taxes," which
must be applied for years beginning after 1992. Based upon a
preliminary review of SFAS No. 109, the Company believes
that adoption will not have a significant impact on the Com-
pany's financial position and results of operations.
L

Selected Financial Data
Fifteen-Year Review (in millions of dollars, except per share data)
1991
1990
1989
1988
1987 ,
Summary of Operations:
Operating revenues $ 56,458 $ 51,169 $ 44,080 $ 31,273 $ 27,650
United States export sales 3,061 2,928 2,288 1,863 1,592
Cost of sales 25,612 24,430 21,868 13,565 12,183
Federal excise taxes on products 2,978 2,159 2,140 2,127 2,085
Foreign excise taxes on products 5,416 4,687 3,608 3,755 3,331
Operating income 8,622 7,946 6,789 4,397 3,990
Interest and other debt expense, net
(consumer products) 1,651 1,635 1,731 670 646
Earnings before income taxes and cumulative
effect of accounting change 6,971 6,311 5,058 3,727 3,344
Pretax profit margin 12.3% 12.3% 11.5% 11.9% 12.1%
Provision for income taxes $ 3,044 $ 2,771 $ 2,112 $ 1,663 $ 1,502
Earnings before cumulative effect of
accounting change 3,927 3,540 2,946 2,064 1,842
Cumulative effect of accounting change
(921)
273 .~
Netearnings
3,006 3,540 2,946 2,337 1,842
Earnings per share before cumulative effect of
accounting change 4.24 3.83 3.18 2.22 1.94
Per share cumulative effect of
accounting change (.99) .29
Net earnings per share 3.25 3.83 3.18 2.51 1.94
Dividends declared per share 1.91 1.55 1.25 1.01 .79
Weighted average shares (millions) 925 925 927 932 951
Capital expenditures (consumer products) $ 1,562 $ 1,355 $ 1,246 $ 1,024 $ 718
Depreciation (consumer products) 938 876 755 608 564
Property, plant and equipment, net
(consumer products) 9,946 9,604 8,457 8,648 6,582
Inventories (consumer products) 7,445 7,153 5,751 5,384 4,154
Total assets 47,384 46,569 38,528 36,960 - 21,437
Total long-term debt 14,213 16,121 14,551 16,812 5,983
Total debt-consumer products 15,289 17,182 14,887 16,442 6,355
-financial services and real estate 1,611 1,560 1,538 1,504 1,378
Total deferred income taxes 1,803 2,083 1,732 1,559 2,044
Stockholders' equity 12,512 11,947 9,571 7,679 6,823
Common dividends declared as a %
of net earnings 58.7% 40.5% 39.3% 40.3% 40.6%
Book value per common share $ 13.60 $ 12.90 $ 10.31 $ 8.31 $ 7.21
Market price of common share-high/low 813/4-48r/4 52-36 45'/2-25 25'/2-20t/8 31 t/s-18'/s
Closing price of common share at year-end 80'/4 513/4 415/8 25'/2 213/8
Price/earnings ratio at year-end 19 14 13 11 11
Number of common shares outstanding W
at year-end (millions) 920 926 929 924 947
Number of employees 166,000 168,000 157,000 155,000 113,000
See notes to the consolidated financial statements regarding the 1991
Company include the operating results of Kraft, Inc. since its acquisition.
adoption of SFAS No. 106, the 1990 acquisition of Jacobs Suchard AG, the -P
In 1988, the Company adopted the method of accounting for income taxes
1989 sale of the ComPanY's equity investment in Rothmans International p.l.c.
b
d b
SFAS N
96
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and the restructurings of food operations.
In 1988, the Company acquired Kraft, Inc. Consolidated results of the
34
prescr
e
y
, resu
o.
t
ng
n a cumu
ative effect of accounting
change which increased net earnings by $273 million or $.29 per share.
In 1988 and 1987, the Company provided for restructuring charges for its
food operations of $348 million and $71 million, respectively.

1986 1985 1984 1983 1982 1981 1980 1979 1978 1977
$ 25,542 $ 16,158 $ 14,102 $ 13,256 $ 11,720 $ 10,886 $ 9,822 $ 8,303 $ 6,633 $ 5,202
1,193 923 925 970 978 834 702 521 424 316
11,901 6,709 5,840 5,665 5,532 5,253 4,675 3,857 3,134 2,455
2,075 2,049 2,041 1,983 1,180 1,169 1,105 1,037 961 862
2,653 1,766 1,635 1,527 1,435 1,411 1,389 1,122 703 490
3,537 2,664 1,908 1,840 1,547 1,312 1,144 1,096 883 721
772 311 276 230 244 232 205 190 137 95
2,765 2,353 1,632 1,610 1,303 1,080 939 906 746 626
10.8% 14.6% 11.6% 12.1% 11.1% 9.9% 9.6% 10.9% 11.2% 12.0%
$ 1,287 $ 1,098 $ 743 $ 706 $ 521 $ 420 $ 390 $ 398 $ 337 $ 291
1,478 1,255 889 904 782 660 549 508 409 335
1,478 1,255 889 904 782 660 549 508 409 335
1.55 1.31 .91 .90 .78 .66 .55 .51 .42 .35
1.55 1.31 .91 .90 .78 .66 .55 .51 .42 :35
.62 .50 .43 .36 .30 .25 .20 .16 .13 .10
954 959 981 1,008 1,005 999 997 996 966 957
$ 678 $ 347 $ 298 $ 566 $ 918 $ 1,019 $ 751 $ 629 $ 566 $ 280
514 367 341 294 250 211 178 133 105 78
6,237 5,684 4,014 4,381 4,178 3,583 2,806 2,214 1,723 1,188
3,836 3,827 2,653 2,599 2,834 2,922 2,499 2,235 2,077 1,728
19,482 18,712 9,880 9,908 9,756 9,180 7,362 6,379 5,608 4,048
6,887 8,035 2,239 2,549 3,776 3,499 2,598 2,448 2,147 1,427
6,889 7,887 2,566 3,054 3,728 3,804 2,800 2,507 2,365 1,547
1,141 944 436 141 83 3 1 9 7 17
1,519 1,233 907 825 627 455 327 234 150 104
5,655 4,737 4,093 4,034 3,663 3,234 2,837 2,471 2,115 1,690
39.9% 38.1% 46.8% 40.5% 38.6% 37.9% 36.3% 30.6% 30.6% 27.9%
$ 5.94 $ 4.96 $ 4.21 $ 4.03 $ 3.64 $ 3.22 $ 2.84 $ 2.48 $ 2.13 $ 1.76
19'/z-11 11'/a-9 103/s-73/4 9-63/4 81/2-51/z 67/s-5'/4 6-35/s 47/s-37/s 43/4-3'/z 4-3'/4
18 11 101/8 9 7'/z 6'/a 53/s 4'/z 43/s 3'/s
11 8 11 10 9 9 9 8 10 11
_ 951 955 971 1,000 1,007 1,003 998 996 994 959
1 111,000 114,000 68,000 68,000 72,000 72,000 72,000 65,000 60,000 53,000
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Consolidated Balance Shee#s (inmillionsofdollars)
at December 31, 1991 1990
Assets
Consumer products
Cash and cash equivalents $ 126 $ 146
Receivables, net 4,121 4,101
Inventories:
Leaftobacco 2,912 2,458
Other raw materials 1,795 1,934
Finished product 2,738 2,761
7,445 7,153
Other current assets 902 967
Total current assets 12,594 12,367
~
Property, plant and equipment, at cost:
Land and land improvements 725 664
I
Buildings and building equipment
4,210
4,004
Machinery and equipment 9,114 8,480
Construction in progress 1,232 1,133
15,281 14,281
Less accumulated depreciation 5,335 4,677
I 9,946 9,604
~
.
Goodwill and other intangible assets
(less accumulated amortization of $1,673 and $1,178) 18,624 19,037
Other assets 1,682 1,675
Total consumer products assets 42,846 42,683
t
I Financial services and real estate
Finance assets, net 3,847 3,220 -
Real estate held for development and sale 471 418
Other assets 220 248
Total financial services and real estate assets 4,538 3,886
~
~
TOTAL ASSETS $47,384 $46,569 0
co
See notes to consolidated financial statements. .P
36
~ ~IIII ~ 1 !~ ...

I
Philip Morris Companies Inc. and Subsidiaries
1991 1990
Liabilities
Consumer products
Short-term borrowings $ 514 $ 1,034 (
1,355 863 , i
Current portion of long-term debt
;i,a
Accounts payable 2,820 2,462
Accrued liabilities:
Marketing 1,396 1,398
Taxes, except income taxes 781 851
Employment costs 895 832
Other 1,974 2,155
Income taxes 1,603 1,366
Dividends payable 486 399
Total current liabilities 11,824 11,360
Long-term debt 13,420 15,285
Deferred income taxes 731 1,316
Accrued postretirement health care costs 1,854 314
Other liabilities 3,515 3,185
Total consumer products liabilities 31,344 31,460
Financial services and real estate
Short-term borrowings 818 724
Long-term debt 793 836
Deferred income taxes 1,743 1,382
Other liabilities 174 220
Total financial services and real estate liabilities 3,528 3,162
Total liabilities 34,872 34,622
Contingencies (Note 14)
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Stockholders' Equity !
Common stock, par value $1.00 per share (935,320,439 shares issued) 935 935 `i
Earnings reinvested in the business 12,038 10,960 i i
Currency translation adjustments 453 561 ;
13,426 12,456
Less cost of treasury stock (15,469,198 and 9,101,348 shares) 914 509
Total stockholders' equity 12,512 11,947
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $47,384 $46,569
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37

Consolidated Statements of Earnings (inmillionsofdollars,exceptpersharedata)
for the years ended December 31, 1991 1990 1989
Operating revenues $56,458 $51,169 $44,080
Cost of sales 25,612 24,430 21,868
Excise taxes on products 8,394 6,846 5,748
Gross profit 22,452 19,893 16,464
Marketing, administration and research costs 13,331 11,499 . 9,290
Amortization of goodwill 499 448 385
I Operating income 8,622 946
7 6
789
, ,
Interest and other debt expense, net 1,651 1,635 1,731
Earnings before income taxes and cumulative
effect of accounting change 6,971 6,311 5,058
i Provision for income taxes 3,044 2,771 2,112
Earnings before cumulative effect of accounting change 3,927 3,540 2,946
Cumulative effect of change in method of
accounting for postretirement benefits other than pensions
(net of income tax benefit of $572 million) (921)
Net earnings $ 3,006 $ 3,540 $ 2,946
Per share data:
Earnings before cumulative effect of accounting change $ 4.24 $ 3.83 $ 3.18
Cumulative effect of accounting change (.99)
Net earnings $ 3.25 $ 3.83 $ 3.18
See notes to consolidated financial statements.
I
38
I

Consolidated Statements of
Stockholders' Equtty (in millions of dollars, except per share data)
Additional
Common Paid-in
Stock Capital Earnings
Reinvested
in the
Business Currency
Translation
Adjust-
ments
Cost of
Treasury
Stock Total
Stock-
holders'
Equity
Balances, January 1, 1989 $240 $ 252 $ 7,833 $117 $(763) $ 7,679
Net earnings 2,946 2,946
Exercise of stock options/u nits
and issuance of other sto ck
awards prior to stock spl it (35) 87 52
Cash dividends declared
$1.25 per share (1,159) (1,159)
Four-for-one stock split 695 (217) (478)
Exercise of stock options/u nits
and issuance of other stock
awards after stock split (63) 90 27
Currency translation adjust ments
(net of income tax
provisions of $4) 26 26
Balances, December 31, 1989 935 - 9,079 143 (586) 9,571
Net earnings 3,540 3,540
Exercise of stock options/u nits
and issuance of other stock
awards (218) 298 80
Cash dividends declared
$1.55 per share (1,432) (1,432)
Currency translation adjust ments
(including income tax
benefits of $17) 418 418
Stock purchased (221) (221)
Other (9) (9)
Balances, December 31, 1990 935 - 10,960 561 (509) 11,947
Net earnings 3,006 3,006
Exercise of stock options/u nits
and issuance of other sto ck
awards (172) 298 126
Cash dividends declared
$1.91 per share (1,765) (1,765)
Currency translation adjust ments
(including income tax
provisions of $24) (108) (108)
Stock purchased (703) (703)
Other 9 9
Balances, December 31, 1991 $935 $ - $12,038 $453 $(914) $12,512
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See notes to consolidated financial statements. ~~
39

Consolidated Statements of Cash Fiows (inmillionsofdollars)
for the years ended December 31, 1991 1990 1989
Cash Provided By (Used In) Operating Activities
Net earnings-Consumer products $ 2,889 $ 3,400 $ 2,817
-Financial services and real estate 117 140 129
Net earnings 3,006 3,540 2,946
Adjustments to reconcile net earnings to operating cash flows:
Consumer products
Cumulative effect of accounting change 1,487
Depreciation and amortization 1,497 1,367 1,194
Deferred income tax (benefit) provision (715) 108 154
u
Restructuring charges
455
179
Gain on sale of investment in Rothmans International p.l.c. (455)
Gains on sales of businesses (5) _(104)
Cash effects of changes, net of the effects from acquired companies:
Receivables, net (139) (249) (718)
Inventories (468) (699) (431)
Accounts payable 395 100 171
Other working capital items 231 730 203
Other 140 378 201
Financial services and real estate
Cumulative effect of accounting change 6
Deferred income tax provision 357 277 217
Decrease in real estate receivables 58 32 22
Increase in real estate held for development and sale (57) (41) (7)
Other 11 (54) (4)
Net cash provided by operating activities 6,259 5,385 3,672
Cash Provided By (Used In) Investing Activities
f~( Consumer products
1 Purchase of Jacobs Suchard AG, net of acquired cash of $825 in 1990 (3,116)
Purchase of other businesses, net of acquired cash (162) (171) (788)
Proceeds from sales of investments and businesses 29 159 992
Capital expenditures (1,562) (1,355) (1,246)
Other 9 246 82
i Financial services and real estate
Investments in finance assets (936) (523) (481)
Proceeds from other finance assets 308 111 190
Other (17)
lt;; Net cash used in investing activities (2,314) (4,666) (1,251)
PEf, Net cash provided by operating and investing activities $ 3,945 $ 719 $ 2,421
~
See notes to consolidated financial statements.
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40

1991 1990 1989
Cash Provided By (Used In) Financing Activities
Consumer products
Net repayment of short-term borrowings $(4,129) $ (994) $(2,990)
Long-term debt proceeds 3,850 3,562 2,534
Long-term debt repaid (1,486) (1,776) (1,014)
Purchase of treasury stock (703) (221)
Dividends paid (1,678) (1,351) (1,101)
Issuance of shares 119 80 79
Financial services and real estate
Net issuance of short-term borrowings 94 91 60
Long-term debt repaid (12) (182) (20)
Net cash used in financing activities (3,945) (791) (2,452)
Effect of exchange rate changes on cash and cash equivalents (20) 100 (19)
Increase (decrease) in cash and cash equivalents (20) 28 (50)
Cash and cash equivalents at beginning of year 146 118 168
Cash and cash equivalents at end of year $ 126 $. 146 $ 118
Cash paid: Interest-Consumer products $ 1,465 $ 1,511 $ 1,711
-Financial services and real estate $ 76 $ 100 $ 90
Income taxes $ 2,229 $ 2,027 $ 1,303
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Notes to Consolidated Financial Statements
Note 1. Summary of Significant Accounting Policies:
i
Basis of presentation:
The consolidated financial statements include all significant
subsidiaries.
Balance sheet accounts are segregated by two broad types
of business. Consumer products assets and liabilities are
classified as either current or non-current, whereas financial
services and real estate assets and liabilities are unclassified,
in accordance with respective industry practices.
Certain prior years' amounts have been reclassified to con-
form with the current year's presentation.
Cash and cash equivalents:
Cash equivalents include demand deposits with banks and all
highly liquid investments with original maturities of three
months or less.
Inventories:
Inventories are stated at the lower of cost or market. The last-
in, first-out ("LIFO") method is used to cost substantially all
domestic inventories. The cost of other inventories is deter-
mined by the average cost or first-in, first-out methods. It is a
Note 2. Acquisition:
On August 16, 1990, the Company's wholly-owned subsidiary,
Kraft General Foods, Inc. ("KGF") purchased Colima Holding
AG, the principal asset of which was a controlling interest in
Jacobs Suchard AG, a Swiss-based coffee and confectionery
company. In September 1990, a tender offer was completed for
substantially all of the remaining publicly held interests of
Jacobs Suchard. KGF retained certain coffee and confection-
ery operations of Jacobs Suchard and sold to the former
owner of Colima certain assets which would not fully inte-
grate into the KGF structure, including the industrial
chocolate business, the Canadian coffee business and por-
tions of the U.S. confectionery business. In addition, as
a condition of the contemplated transaction, Jacobs Suchard
disposed of its interests in three foreign banks prior to KGF's
purchase of Colima. The acquisition has been accounted for
as a purchase and, accordingly, operating results okJacobs
Suchard have been included in the consolidated operating
results of the Company since acquisition. The aggregate pur-
chase price, net of amounts received for businesses sold, was
generally recognized industry practice to classify the total
amount of leaf tobacco inventory as a current asset although
part of such inventory, because of the duration of the aging
process, ordinarily would not be utilized within one year.
Income taxes:
The Company accounts for income taxes in accordance with
the method prescribed by Statement of Financial Accounting
Standards ("SFAS") No. 96, "Accounting for Income Taxes."
Depreciation and amortization:
Depreciation is recorded by the straight-line method.
Substantially all goodwill and other intangible assets are
amortized by the straight-line method, principally over
40 years.'
Postretirement benefit plans other than pensions:
Effective January 1, 1991, the Company adopted the method of
accounting for postretirement benefits other than pensions
prescribed by SFAS No. 106, "Employers' Accounting for
Postretirement Benefits Other Than Pensions." See Note 13.
$4.2 billion which was financed with the Company's credit
facilities, internally generated funds and a SFr 250 million
note payable.
The fair value of assets acquired and liabilities assumed
totaled $3.1 billion and $2.6 billion, respectively. The excess
of the purchase price over the fair value of the net assets pur-
chased was $3.7 billion and such excess is being amortized
over 40 years by the straight-line method.
Had the acquisition occurred at the beginning of 1990 and
1989, pro forma operating revenues, net earnings and earn-
ings per share would have been approximately $52.7 billion,
$3.4 billion and $3.74, respectively, for the year ended Decem-
ber 31, 1990 and $47.8 billion, $2.7 billion and $2.89, respec-
tively, for the year ended December 31, 1989. Pro forma results
are not necessarily indicative of what actually would have
occurred if the acquisition had been consummated at the
beginning of each year, nor are they necessarily indicative of
future consolidated results.
42

Note 3. Restructurings and Divestiture:
In 1991, the Company provided for the costs of restructuring
its worldwide food operations. The charge relates to further
consolidation of manufacturing and distribution facilities,
exiting from certain unprofitable business lines and other
related overhead cost reductions. This restructuring charge
reduced earnings before income taxes, net earnings and
earnings per share by $455 million, $275 million and
$.30, respectively.
In 1989, General Foods Corporation was combined with
Kraft to form KGF. The Company charged $179 million against
Note 4. Inventories:
pretax income which was primarily for costs of this merger.
In addition, the Company sold its equity investment in Roth-
mans International p.l.c. for.H10 million 10%4% notes matur-
ing in 1994, generating a pretax gain of $455 million. These
notes were subsequently sold with recourse for approx-
imately $850 million. The net impact of these items was an
increase in earnings before income taxes, net earnings and
earnings per share of $276 million, $152 million and $.16,
respectively.
The cost of approximately 58% of inventories in 1991 and 56% $980 million and $880 million lower
than the current cost of
of inventories in 1990 were determined using the LIFO method. inventories at December 31, 1991 and
1990, respectively.
The stated LIFO values of inventories were approximately
Note 5. Short-Term Borrowings and Borrowing Arrangements:
At December 31, the Company's short-term borrowings and
related average interest rates consisted of the following:
1991
1990
Amount Average Amount Average
(in millions) Outstanding Year-End Rate Outstanding Year-End Rate
Consumer products:
Bank loans $ 338 8.9% $ 1,661 9.2%
Commercial paper 1,686
Amount reclassified as long-term debt (1,510)
$ 514
Financial services and real estate:
Commercial paper $ 818
The Company maintains credit facilities with a number of
lending institutions, amounting to approximately $19.5 billion
at December 31,1991. Approximately $19.2 billion of these
facilities were unused at December 31, 1991. These facilities
are used to support the Company's commercial paper borrow-
ings and are available for acquisitions and other corporate
purposes.
The Company renegotiated its revolving bank credit
agreement, resulting in an increase from $12.0 billion to
5.4% 4,576 8.4%
(5,203)
$ 1,034
4.9% $ 724 8.2%
$15.0. billion. The agreement expires in 1996 and enables the
Company to refinance short-term debt on a long-term basis.
Accordingly, short-term borrowings intended to be refinanced
have been reclassified as long-term debt.
Certain of these facilities limit payment of cash dividends
and the purchase, redemption or retirement of capital shares
and/or require maintenance of a fixed charges coverage ratio.
At December 31, 1991, approximately $1.5 billion of earnings
reinvested in the business was free of such restrictions.
-A.
i
I
i
I
43

Note'$ (continued)
Note 6. Long-Term Debt:
At December 31, the Company's long-term debt consisted of the following:
(in millions) 1991 1990
Consumer products:
Short-term borrowings, reclassified $ 1,510 $ 5,203
Notes, 6.6% to 10% (average effective rate 8.95%), due through 2003 9,911 7,518
Debentures, 4.375% to 10.75% (average effective rate 10.26%),
$1.6 billion face amount, due through 2017 1,284 1,354
Foreign currency obligations:
Swiss franc, 33/a°h to 8%s°!o, due through 2005 1,110 828
! Deutsche mark, 23/a% to 6%, due through 1997 362 435
Japanese yen, 53/s°k, due 1992 102 249
Other 171 240
Other 325 321
14,775 16,148
Less current portion of long-term debt (1,355) (863)
$13,420 $15,285
Financial services and real estate:
Notes, 9.25% to 12.25% (average rate 9.58%), due through 1993 $ 113 $ 125
Zero coupon bonds, 13.3% effective rate, $200 million face amount, due 1994 147 130
Foreign currency obligations:
Swiss franc, 4%a% and 43/a%, due 1993 and 1996 253 285
1 Sterling,ll%s°h, due 1995 134 149
fI Other 146 147
$ 793 $ 836
11.
I
f
The Company has entered into currency and interest rate
swap agreements with third parties to manage exposure to
currency and interest rate movements. As a result, the
effective currency denominations and interest rates of debt
may differ from those set forth in this note.
At December 31, 1991, the Company had currency and
related interest rate swap agreements with an aggregate
notional principal amount of $2.0 billion. The aggregate
maturities of the notional amounts of these swap agree-
ments are as follows (in millions):1992-$781; 1993-$356;
1994-$300;1996-$446 and 1997-$150. Market value fluctua-
tions on these swap agreements are offset against the related
foreign exchange gains and losses on foreign currency
denominated assets and liabilities.
In addition, at December 31, 1991, the Company had inter-
est rate swap agreements with an aggregate notional principal
amount of $952 million. These agreements, with a weighted
average maturity of one year, provided a weighted average
interest rate of 8.6%. The differential to be paid or received
on these swap agreements is included in interest and other
debt expense, net as interest rates change over the lives of the
respective agreements.
The Company is exposed to credit loss in the event of non-
performance by the other parties to the swap agreements.
However, the Company does not anticipate nonperformance
by the counterparties.
Aggregate maturities of long-term debt, excluding short-
term borrowings reclassified as long-term debt, are as
follows:
(in millions)
1992
1993
1994
1995
1996
1997-2001
2002-2006
Consumer
products Financial services
and real estate
$1,355 $ 13
1,566 387
1,279 200
1,611 133
1,833 113
4,874
553
The revolving credit facility under which the consumer
products short-term debt was reclassified as long-term debt
expires in 1996 and any amounts then outstanding mature. N
44

Effective September 15,1989, outstanding shares of common
stock were split four-for-one. All references in the financial
statements to weighted average numbers of shares and
related prices, per share amounts and stock plan data have
Exercise of stock options/units and issuance of other stock awards
prior to split
Four-for-one stock split
Exercise of stock options/units and issuance of other stock awards
Exercise of stock options/units and issuance of other stock awards
Exercise of stock options/units and issuance of other stock awards
Balances, December 31,1991
At December 31,1991, 27,336,112 shares of common stock
were reserved for stock options, stock units and other stock
awards and 10,000,000 shares of Serial Preferred Stock, $1.00
par value, were authorized, none of which have been issued.
In 1989, the Company distributed rights for each outstand-
ing share of its common stock. The rights are not exercisable
and trade automatically with the common stock until ten days
after public announcement that any person has acquired 10%
or more of the Company's common stock or ten business days
after any person announces a tender offer for 10% or more of
the Company's common stock.
When exercisable, unless a person has acquired 10% or
more of the Company's shares, each right entitles the holder to
buy from the Company one share of common stock for the
exercise price (currently $150). If the Company is thereafter
involved in a business combination, the rights will entitle
Note 8. Stock Plans:
Under the 1987 Philip Morris Long Term Incentive Plan, the
Company can grant to eligible employees stock options, stock
appreciation rights, restricted stock, deferred stock, stock
purchase rights and long-term performance awards. Such
grants may be for cash and up to 32 million shares of com-
mon stock.
Under previous option plans, eligible employees were
granted options to purchase common stock of the Company
at market prices on dates of grant. Under one such plan, units
were granted which permit the holder to purchase shares of
been restated to reflect the split. Shares of authorized com-
mon stock are 4 billion; issued, treasury and outstanding
were as follows:
239,618,948 (8,588,003) 231,030,945
935,320,439 (6,790,848) 928,529,591
3,384,700 3,384,700
9K,320,439 (9,101,34d) 926,219,091
935,320,439 (15,469,198) 919,851,241
holders to buy shares of the acquiring company having a
value of twice the exercise price. If any person acquires 10%
or more of the Company's common stock, the rights will enti-
tle holders (other than such person) to buy shares of the
Company's common stock having a market value of twice the
exercise price. Following the acquisition by any person of
more than 10% but less than 50% of the Company's shares, the
Company may exchange one share of common stock for each
right (other than rights held by such person).
The Company may redeem the rights for $.01 per right
before any person acquires 10% or more of the Company's
common stock. The rights expire on October 25, 1999 unless
earlier redeemed or exchanged. At December 31, 1991,
962,656,551 shares of common stock were reserved for iss-
uance upon exercise of the rights.
common stock at market prices on dates of grant or to receive
the appreciation value (the excess of the market price at the
date of exercise over the market price at the date of grant) in
the form of stock or stock and cash. Appreciation value may
be received with respect to the equivalent of 50% of the unit
granted.
At December 31,1991 and 1990, options and units were
exercisable for 18,371,257 shares and 16,177,150 shares,
respectively. Shares available to be granted at December 31,
1991 and 1990 were 3,051,202 and 9,021,081, respectively.
®
I
,+:
::;
!

Note$ (continued)
Note 8. Stock Plans (continued):
Options/units activity was as follows for the years ended December 31,
1991 1990 1989
Balance, beginning of year 22,348,561 19,942,060 16,817,528
Granted 5,951,794 6,200,846 7,226,076
Exercised (3,891,191) (3,619,610) (3,821,384)
Cancelled (124,254) (174,735) (280,160)
Balance, end of year 24,284,910 22,348,561 19,942,060
Range of exercise prices at year-end $6.43-$47.00 $6.43-$35.42 $6.43-$22.38
Grant prices $54.94,
$63.69 and $69.25 $46.94 and
$47.00 $35.42 and
$39.88
In 1991, 1990 and 1989, the Company granted 150,000 shares, shares, and such shares are subject to
forfeiture in certain
75,000 shares and 592,000 shares, respectively, of restricted events. At December 31, 1991,
restrictions on 632,668 shares
stock to officers and key employees, giving them in most remain, net of forfeitures, and will lapse
in varying amounts
instances all of the rights of stockholders, except that they through 1996.
may not sell, assign, pledge or otherwise encumber such
Note 9. Earnings per Share:
Earnings per common share have been calculated on the 925,190,833 and 926,520,510 for 1991, 1990 and
1989,
weighted average number of shares of common stock respectively.
.outstanding for each year, which was 925,123,394,
Note 10. Pretax Earnings and Provision for Income Taxes:
I Pretax earnings and provision for income taxes were comprised of the following:
(in millions) 1991 1990 - 1989
Pretax earnings:
United States $5,166 $4,743 $4,080
Outside United States 1,805 1,568 978
Total pretax earnings $6,971 $6,311 $5,058
Provision for income taxes:
United States federal:
Current $1,764 $1,481 $1,089
Deferred 119 350 323
1,883 1,831 1,412
State and local 355 332 282
Total United States 2,238 2,163 1,694
Outside United States:
Current 711 573 370
+~ Deferred 95 35 48 cc
~
Total outside United States 806 608 418 0
00
Total provision for income taxes $3,044 $2,771 $2,112 (J7
.P
W
-P

At December 31,1991, applicable United States federal permanently reinvested abroad. If these
amounts were not
income taxes and foreign withholding taxes have not been considered permanently reinvested,
additional deferred taxes
provided on approximately $2.8 billion of accumulated of approximately $174 million would have been
provided.
earnings of foreign subsidiaries that are expected to be
The effective income tax rate on pretax earnings differed frc.:
the U.S. federal statutory rate for the following reasons:
1991 1990 1989
(in millions) Amount % Amount % Amount %
Provision computed at U.S. federal statutory rate $2,370 34.0% $2,146 34.0% $1,720 34.0%
Increases (decreases) resulting from:
State and local income taxes, net of
federal tax benefit 240 3.5 215 3.4 191 3.8
Repatriation of foreign earnings 51 0.7 62 1.0 54 1.1
Rate differences-foreign operations 117 1.7 66 1.1 28 0.5
Goodwill amortization 166 2.4 146 2.3 128 2.5
Other 100 1.4 136 2.1 (9) (0.1)
Provision for income taxes $3,044 43.7% $2,771 43.9% $2,112 41.8%
Deferred income tax assets (liabilities) included in the consolidated balance sheets were as
follows:
Consumer products Financial services and real estate
December 31, December 31,
(in millions) 1991 1990 1991 1990
Other current assets $ 677 $ 619 $ - $
Income taxes (6) (4)
Deferred income taxes (731) (1,316) (1,743) (1,382) - ~
$ (60) $ (701) $(1,743) $(1,382)
The major types of temporary differences that give rise to
deferred income tax assets and liabilities are differences
between the book and tax bases of property, plant and equip- ment, investments in finance leases,
accrued liabilities and
accrued postretirement health care costs.
47

N®te$ (continued)
Note 11. Segment Reporting:
Tobacco, food, beer, and financial services and real estate are
the major segments of the Company's operations. The Com-
pany's consolidated operations outside the United States,
which are principally in the tobacco and food businesses, are
organized into geographic regions by segment, with Europe
the most significant. Intersegment transactions are not
reported separately since they are not material.
For purposes of segment reporting, operating profit is
operating income exclusive of certain unallocated corporate
Data by Segment for the years ended December 31, (in millions)
Operating revenues:
Tobacco "
Food
Beer
Financial services and real estate
Total operating revenues
Operating profit:
Tobacco
Food
Beer
Financial services and real estate
Total operating profit
Unallocated corporate expenses
Operating income
Identifiable assets:
Tobacco
Food
Beer
Financial services and real estate
Other assets
Total assets
Depreciation expense:
Tobacco
Food
Beer
Financial services and real estate
Capital additions:
Tobacco -
Food
Beer
i
d 48
expenses. See Note 2 regarding the acquisition of certain
operations of Jacobs Suchard and Note 3 regarding restructur-
ings of food operations and the sale by the Company's
tobacco business of its investment in Rothmans. Substantially
all goodwill amortization is attributable to the food segment.
Identifiable assets are those assets applicable to the
respective industry segments. Reportable segment data rec-
onciled to the consolidated financial statements were as
follows:
1991 1990 1989
$23,840 $21,090 $17,849
28,178 26,085 22,373
4,056 3,534 3,342
384 460 516
$56,458 $51,169 - $44,080
$ 6,463 $ 5,596 $ 5,063 7
2,016 2,205 1
580
, - - ~
. 299 285 226 ~
178 196 172
8,956 8,282 7,041
334 336 252
$ 8,622 $ 7,946 $ 6,789
$ 8,648 $ 7,770 $ 6,879 '
i
4
31,622 32
336 25
983
1,608 ,
1,612 ,
1,556 i
~
~
4,538 3,886 3,440 ~
46,416 45,604 37,858
968 965 670
$47,384 $46,569 - $38,528
~
$ 294 $ 282 $ 246
480 438 '356
139 141 137
1 1 2
$ 438 $ 324 $ 422
955
860
733 --O
~ p0 1
144 99 80 .P ~

Data by Geographic Region for the years ended December 31, (in millions) 1991 1990 1989
Operating revenues:
United States-domestic $34,829 $33,086 $30,890
-export 3,061 2,928 2,288
Europe 16,029 12,474 8,160
Other 2,539 2,681 2,742
Total operating revenues $56,458 $51,169 $44,080
Operating profit:
United States $ 7,028 $ 6,715 $ 6,061
Europe 1,523 1,173 692
Other 405 394 288
Total operating profit 8,956 8,282 7,041
Unallocated corporate expenses 334 336 252
Operating income $ 8,622 $ 7,946 $ 6,789
Identifiable assets:
United States $34,302 $33,094 $32,144
Europe 10,616 10,906 4,210
Other 1,498 1,604 1,504
46,416 45,604 37,858
Other assets 968 965 670
Total assets $47,384 $46,569 $38,528
Note 12. Pension Plans:
The Company and its subsidiaries sponsor noncontributory
defined benefit pension plans covering substantially all U.S.
employees. The plans provide retirement benefits for salaried
employees based generally on years of service and compen-
sation during the last years of employment. Retirement
benefits for hourly employees generally are a flat dollar
amount for each year of service. The Company funds these
plans in amounts consistent with the funding requirements of
federal law and regulations.
U.S. Plans
Net pension cost consisted of the following components:
(in millions)
Service cost-benefits earned during the year
Interest cost on projected benefit obligation
Return on assets-actual
-deferred gain (loss)
Amortization of net gain upon adoption of SFAS No. 87
Net pension cost
Pension coverage for employees of the Company's non-U.S.
subsidiaries is provided, to the extent deemed appropriate,
through separate plans, many of which are governed by local
statutory requirements. The plans provide pension benefits
that are based primarily on years of service and employees'
salaries near retirement. The Company provides for obliga-
tions under such plans by depositing funds with trustees or
purchasing insurance policies. The Company records lia-
bilities for unfunded foreign plans.
1991 1990 1989
$ 148 $ 141 $ 128
337 315 303
(1,152) 263 (788)
726 (671) 408
(28) (28) (28)
$ 31 $ 20 $ 23
t
49

Notes (continued)
Note 12. Pension Plans (continued):
The funded status of U.S. plans at December 31 was as follows:
(in millions) 1991 1990
Actuarial present value of accumulated benefit obligation-vested $3,022 $2,948
-nonvested 259 230
3,281 3,178
Benefits attributable to projected salaries 962 898
Projected benefit obligation 4,243 4,076
Plan assets at fair value 5,657 4,684
Excess of assets over projected benefit obligation 1,414 608
Unamortized net gain upon adoption of SFAS No. 87 (261) (289)
Unrecognized prior service cost 156 167
Unrecognized net (gain) loss from experience differences (783) 53
Prepaid pension cost $ 526 $ 539
The projected benefit obligation at December 31, 1991, 1990
and 1989 was determined using assumed discount rates of
8% and assumed compensation increases of 6% and 7%. The
assumed long-term rate of return on plan assets was 9% at
December 31,1991,1990 and 1989. Plan assets consist prin-
cipally of common stock and fixed income securities.
The Company and certain of its subsidiaries sponsor
deferred profit-sharing plans covering certain salaried,
nonunion and union employees. Contributions and costs are
generally determined as a percentage of consolidated pretax
earnings, as defined by the plans. Certain other subsidiaries
of the Company also maintain defined contribution plans.
Amounts charged to expense for defined contribution plans
totaled $220 million, $209 million and $180 million in 1991,
1990 and 1989, respectively.
Non-U.S. Plans
Net pension cost in 1991 and 1990 consisted of the following components:
(in millions) 1991 1990
Service cost-benefits earned during the year $ 54 $ 41
,. :
~+ Interest cost on projected benefit obligation 122 82
Return on assets-actual (134) 25
-deferred gain (loss) 40 (100)
Amortization of net (gain) loss upon adoption of SFAS No. 87 (2) (2)
Net pension cost $ 80 $ 46
50

The funded status of the non-U.S. plans at December 31 was as follows:
Assets Exceed
Accumulated Benefits
Accumulated Benefits
Exceed Assets
(in millions) 1991 1990 1991 1990
Actuarial present value of accumulated benefit obligation-vested $ 812 $ 758 $454 $ 460
-nonvested 54 78 47 44
866 836 501 504
Benefits attributable to projected salaries 295 280 ' 103 106
Projected benefit obligation 1,161 1,116 604 610
Plan assets at fair value 1,231 1,174 44 48
Plan assets in excess of (less than) projected benefit obligation 70 58 (560) (562)
Unamortized net (gain) loss upon adoption of SFAS No. 87 (26) (26) 6 8
Unrecognized net loss from experience differences 32 38 15 27
Prepaid (accrued) pension cost $ 76 $ 70 $(539) $(527)
The assumptions used in 1991 and 1990 were as follows:
1991 1990
Discount rates 6.0% to 10.0% 6.0% to 11.0%
Compensation increases 4.0% to 8.0% 3.0% to 8.0%
Long-term rates of return on plan assets 4.8% to 11.0% 5.0% to 11.0%
Plan assets consist primarily of common stock and fixed income securities.
Note 13. Postretirement Benefits Other Than Pensions:
Effective January 1, 1991, the Company adopted SFAS No. 106,
"Employers' Accounting for Postretirement Benefits Other
Than Pensions," for its U.S. retiree benefit plans. Under SFAS
No. 106, the Company is required to accrue the estimated
cost of retiree benefit payments, other than pensions, during
employees' active service period. The Company previously
expensed the cost of these benefits, which are principally
health care, as claims were incurred.
The Company has elected to recognize this change in
accounting on the immediate recognition basis. The cumula-
tive effects as of January 1, 1991 of adopting SFAS No. 106
were a decrease in deferred taxes of $572 million, an increase
in accrued postretirement health care costs of $1,493 million
and a decrease in 1991 net earnings of $921 million ($.99 per
share). Application of SFAS No. 106 during 1991 decreased
earnings before cumulative effect of accounting change by
$89 million ($.10 per share).
The Company expects to adopt SFAS No. 106 for its non-U.S.
plans in 1995 and, based upon preliminary estimates, does
not anticipate that the effects of adoption will be significant.
Net postretirement health care cost and related disclosures
for non-U.S. pl,ans in 1991 and for all plans in 1990 and 1989
were determined under the provisions of the previous
accounting principles.
U.S. Plans
The Company and its U.S. subsidiaries provide health care
and other benefits to substantially all retired employees, their
covered dependents and beneficiaries. Generally, employees
who have attained age 55 and who have rendered 5 to 10 years
of service are eligible for these benefits. Certain health care
plans are contributory; other benefit plans are noncontributory.
Net postretirement health care cost for 1991 consisted of
the following components:
(in millions)
Service cost-benefits earned during the period $ 68
Interest cost on accumulated postretirement benefit obligation 148
Net postretirement health care cost $216
O
00
51

Note$ (continued)
Note 13. Postretirement Benefits Other Than Pensions (continued):
Net postretirement health care cost, prior to adoption of SFAS
No. 106, for the years ended December 31, 1990 and December
31, 1989 was not significant.
The Company's postretirement health care plans currently
are not funded. The status of the plans at December 31 and
January 1, 1991 was as follows:
(in millions)
Actuarial present value of accumulated postretirement benefit obligation:
Retirees
Fully eligible active plan participants
Other active plan participants
Accrued postretirement health care costs
Included in accrued postretirement health care costs at
January 1, 1991 were liabilities for postretirement health care
benefits of eligible retirees of $333 million previously
recorded in connection with the acquisitions of General
Foods Corporation and Kraft.
The assumed health care cost trend rate used in measuring
the accumulated postretirement benefit obligation was 11.0%
in 1991 and 10.5% in 1992, gradually declining to 6% by
the year 2001 and remaining at that level thereafter. A one-
percentage-point increase in the assumed health care cost
trend rate for each year would increase the accumulated post-
retirement benefit obligation as of December 31, 1991 and
December 31, January 1,
$ 908 $ 832
190 178
872 816
$1,970 $1,826
net postretirement health care cost by approxmately 14%.
The assumed discount rate used in determining the
accumulated postretirement benefit obligation was 8%.
Non-U.S. Plans
Postretirement health care coverage for employees of the
Company's non-U.S. subsidiaries is provided, to the extent
deemed appropriate, through separate plans. The cost of
these benefits, which has not been significant for the years
ended December 31, 1991, 1990 and 1989, is expensed as
claims are incurred.
Note 14. Contingencies:
There is litigation pending against the leading United States
cigarette manufacturers seeking compensatory and, in some
cases, punitive damages for cancer and other health effects
alleged to have resulted from cigarette smoking or exposure
to cigarette smoking. Philip Morris Incorporated ("PM Inc."), a
wholly-owned subsidiary of the Company, is a defendant in
some of these actions. It is not possible to predict the out-
come of this litigation. Litigation is subject to many
uncertainties and it is possible that some of these actions
could be decided unfavorably to PM Inc.
Among the defenses to certain of this litigation raised by
PM Inc. is preemption by the Federal Cigarette Labeling and
Advertising Act (the "Cigarette Labeling Act") of some or all
such claims arising after 1965. Five federal courts of appeals
have held that the Cigarette Labeling Act bars at least some of
such claims. The Supreme Court of New Jersey and one Texas
intermediate court of appeals held that the Cigarette Labeling
Act does not limit the claims that can be asserted against cig-
arette manufacturers. This conflict among lower court
decisions will be resolved by the United States Supreme
Court, which has the case of Cipollone v. Liggett Group Inc.,
et aL under review. An adverse decision on the preemption
defense by the United States Supreme Court could affect the
scope of claims in pending and future litigation. Such a deci-
sion or the unfavorable outcome of a pending action could
encourage the commencement of additional similar litigation.
All smoking and health cases are and will be vigorously
defended. Management does not believe that this litigation
will have a material adverse effect upon the financial condi-
tion of the Company.
The Company is contingently liable for payment of S610
million notes maturing in 1994, sold with recourse in 1989.
52

Note 15. Additional Information:
(in millions)
Years ended December 31: 1991 1990 1989
Depreciation expense $ 939 $ 877 $ 757
Rentexpense $ 314 $ 283 $ 209
Research and development expense $ 396 $ 344 $ 318
Interest and other debt expense, net:
Interest expense $1,696 $1,746 $1,789
Interest income (45) (111) (58)
$1,651 $1,635 $1,731
Interest expense of financial services and
real estate operations included in cost of sales $ 83 $ 93 $ 91
Note 16. Financial Services and Real Estate Operations:
Philip Morris Capital Corporation ("PMCC") is a wholly-
owned subsidiary of the Company. PMCC invests in third-
party leveraged and direct finance leases and securities of
third parties, primarily preferred stocks, and engages in vari-
ous financing activities for customers and suppliers of the
Company's subsidiaries. Additionally, PMCC is engaged
through its wholly-owned subsidiary, Mission Viejo Company,
in land planning, development and sales.
Pursuant to a support agreement, the Company has agreed
to retain ownership of 100% of the voting stock of PMCC and
make periodic payments to PMCC to the extent necessary to
ensure that earnings available for fixed charges equal at least
1.25 times its fixed charges. No payments were required in
1991, 1990 or 1989.
Condensed balance sheet data at December 31 follows:
(in millions) 1991 1990
I
Assets
Finance leases $4,525 $3,526
Other investments 1,184 1,208
5,709 4,734
Less unearned income and allowances 1,795 1,449
Finance assets, net 3,914 3,285
Real estate held for development and sale 471 418
Goodwill, net of accumulated amortization 38 39
Other assets 187 209
Total assets $4,610 $3,951
Liabilities and stockholder's equity ,
Short-term borrowings $ 818 $ 724
~
Long-term debt 1,001 836 ~
Deferred income taxes 1,743 1,382 O
00
Other liabilities
174
225
01 I,~
4h.
Stockholder's equity 874 784 -h
Total liabilities and stockholder's equity
$4,610
$3,951 _1
53

NOte's(continued)
Note 16. Financial Services and Real Estate Operations (continued):
The amounts shown above include receivables and payables with the Company and its subsidiaries as
follows:
(in millions) 1991 1990
Finance assets, net $ 67 $65
Other assets $ 5
Long-term debt $208
Other liabilities $ 5
These amounts were eliminated in the Company's consolidated balance sheets.
Finance leases consist of investments in transportation, rentals less principal and interest on
third-party nonrecourse
power generation, and commercial equipment and facilities. debt. Other investments consist primarily
of preferred stock
Rentals receivable for leveraged leases represent unpaid and real estate and commercial receivables.
Condensed income statement data follows for the years ended December 31,
(in millions) 1991 1990 1989
Revenues:
Financial services $269 $223 $186
:~ Real estate 125 243 333
Total revenues 394 466 519
Expenses: -
A Financial services 141 113 100
Real estate 83 153 244
4 Total expenses _ 224 266 344
" Earnings before income taxes and cumulative effect of accounting change 170 200 175
Provision for income taxes 49 60 46
Earnings before cumulative effect of accounting change 121 140 129
Cumulative effect of change in method of accounting for postretirement benefits
other than pensions
(4)
Netearnings $117 $140 $129
~
~
O
co
~
P
~
x! N
[M
54

Note 17. Quarterly Financial Data (Unaudited):
1991 Quarters
(in millions, except per share data) 1st 2nd 3rd 4th
Operating revenues . $14,222 $14,770 $13,770 $13,696
Gross profit $ 5,399 $ 5,961 $ 5,487 $ 5,605
Earnings before cumulative effect of accounting change
$ 920 $ 1,131 $ 1,109 $ 767
Cumulative effect of accounting change (921)
Net earnings (loss) $ (1) $ 1,131 $ 1,109 $ 767
Per share data:
Earnings before cumulative effect of accounting change $ .99 $ 1.22 $ 1.20 $ .83
Cumulative effect of accounting change (.99)
Net earnings $ - $ 1.22 $ 1.20 $ .83
Dividends declared $ .430 $ .430 $ .525 $ .525
Market price-high $ 701/2 $ 71'/s $ 745/s $ 813/4
-low $ 48'/4 $ 62 $ 63'/s $ 67
1990 Quarters
1st 2nd 3rd 4th
Operating revenues $ 11,388 $ 12,740 $ 12,818 $ 14,223
Gross profit $ 4,345 $ 5,113 $ 5,086 . $ 5,349
Net earnings $ 775 $ 948 $ 937 $ 880
Per share data:
Net earnings $ .84 $ 1.03 $ 1.01 $ .95
Dividends declared $ .344 $ .344 $ .430 $ .430
Market price-high $ 433/4 $ 47'/a $ 507/s $ 52
-low $ 36 $ 39 $ 41 $ 44
See Note 2 regarding the acquisition of certain operations of Jacobs Suchard in the third quarter of
1990.
See Note 3 regarding restructuring charges in the fourth quarter of 1991.
See Note 13 regarding the change in method of accounting for postretirement benefits other than
pensions, effective
January 1, 1991.
The principal stock exchange on which the Company's common stock (par value $1 per share) is listed
is the New York Stock
Exchange. At January 31,1992 there were approximately 122,500 holders of record of the Company's
common stock.
1
55

Report of Independent
Accountants
To the Board of Directors and Stockholders of
Philip Morris Companies Inc.:
We have audited the accompanying consolidated balance
sheets of Philip Morris Companies Inc. and subsidiaries as of
December 31, 1991 and 1990, and the related consolidated
statements of earnings, stockholders' equity and cash flows
for each of the three years in the period ended December 31,
1991. These financial statements are the responsibility of the
Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.
We conducted our audits in accordance with generally
accepted auditing standards. Those standards require that
we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the
accounting principles used and significant estimates made
by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, the financial statements referred to above
present fairly, in all material respects, the consolidated finan-
cial position of Philip Morris Companies Inc. and subsidiaries
at December 31, 1991 and 1990, and the consolidatedd results
of their operations and their cash flows for each of the three
years in the period ended December 31,1991, in conformity
with generally accepted accounting principles.
As discussed in Notes 1 and 13 to the consolidated financial
statements, the Company adopted in 1991 the method of
accounting for postretirement benefits other than pensions
prescribed by Statement of Financial Accounting Standards
No. 106.
COOPERS & LYBRAND
tI
New York, New York
January 27, 1992
56
Company Report on
Financial Statements
~-~
The consolidated financial statements and all related finan-
~
cial information herein are the responsibility of the Com ~
panY ~-.
The financial statements, which include amounts based on ~~_
judgments, have been prepared in accordance with generally- accepted accounting principles. Other
financial information:~-_
in the annual report is consistent with that in the financial
statements.
The Company maintains a system of internal controls which it believes provides reasonable assurance
that trans- _= m
actions are executed in accordance with management's
authorization and properly recorded, that assets are safe-
guarded, and that accountability for assets is maintained.
The system of internal controls is characterized by a control-
oriented environment within the Company which includes
written policies and procedures, careful selection and train- 7-~
ing of personnel, and audits by a professional staff of internal
a
auditors. =
Coopers & Lybrand, independent accountants, have audited Y-=
and reported on the Company's consolidated financial state-
ments. Their audits were performed in accordance with =
generally accepted auditing standards. --= -
The Audit Committee of the Board of Directors, composed _= -
of six non-management directors, meets periodically with
Coopers & Lybrand, the Company's internal auditors and
management representatives to review internal accounting ~L control, auditing and financial
reporting matters. Both
Coopers & Lybrand and the internal auditors have unre-
stricted access to the Audit Committee and may meet with it
without management representatives being present. __~ -

General Corporate Information
Headquarters Kraft Stock Exchange Annual
Addresses: General Foods, Inc. Listings: Meeting:
Three Lakes Drive New York The annual meeting of
Philip f.4orris Northfield, Illinois 60093 Amsterdam stockholders of Philip Morris
Companies Inc. Antwerp Companies Inc. will be
120 Park Avenue Operating Unit Headquarters: Basel held on Apri123, 1992, at the
New York, New York 10017 Brussels Philip Morris Manufacturing
(212) 880-5000 General Foods USA Frankfurt Center, 3601 Commerce Road,
250 North Street Geneva Richmond
Virginia
Philip Morris
White Plains, New York 10625
London ,
.
incorporated For further information on the
k Avenue
20 P Kraft USA Luxembourg
l
i
ar
1
New York 10017
k
Y Kraft Court Paris annua
meet
ng, stockholders
,
or
New Illinois 60025
Glenview Tokyo may call toll-free:
Philip Morris U.S.A. , Zurich 1-800-367-5415.
120 Park Avenue Kraft General Foods Form 10-K:
New York 10017
rk
Y
N Canada NY Stock Exchange
'
l
,
o
ew 95 Moatfield Drive Symbol: MO The Company
s annua
report
which will be
on Form 10-K
Philip Morris Don Mills, Ontario Independent ,
filed with the Securities and
International Inc. M3B 3L6 Accountants: Exchange Commission
will
800 Westchester Avenue ,
New York 10573
Rye Brook Oscar Mayer Foods Coopers & Lybrand be available to stockholders
, 910 Mayer Avenue 1301 Avenue of the Americas in April upon written
Regional Headquarters: Madison, Wisconsin 53704 New York, New York 10019 request to:
Philip Morris EEC Kraft General Foods Transfer Agent and Dede Thompson Bartlett,
Brillancourt 4 Frozen Products Registrar: Secretary
Case Postale Three Lakes Drive First Chicago Philip Morris Companies Inc.
1001 Lausanne Northfield, Illinois 60093 Trust Company of New York 120 Park Avenue
30 West Broadway New York, New York 10017
Switzerland
Inc.
Kraft Foodservice New York 10007-2192
New York
Eastern
Philip Morris EFTA ,
1 Parkway North , Public Policy Issues:
,
the Middle East
Europe Illinois 60015
Deerfield Dividend Reinvestment Inquiries about our positions
,
, , Agent: on public policy issues
& Africa
Avenue de Cour 107 Kraft Food Ingredients Corp. First Chicago involving the company and its
Case Postale 6410 Poplar Avenue Trust Company of New York products should be directed to:
1001 L Memphis, Tennessee 38119 Dividend Reinvestment Plan
ausanne
S
it
l
d P.O. Box 3506 Corporate Affairs Department
w
zer
an Kraft General Foods Church Street Station Philip Morris Companies Inc.
Philip Morris Latin America International New York 10008-3506
New York 120 Park Avenue
800 Westchester Avenue 800 Westchester Avenue , New York, New York 10017
Rye Brook, New York 10573 Rye Brook, New York 10573
U.S. stockholders may call
Stockholder
Philip Morris Asia
Inc Miller Brewing First Chicago Trust Company Publications:
,
.
23rd Floor
Two Pacific Place Company about their accounts, Stockholders may call toll-free:
,
88 Queensway 3939 West Highland Boulevard certificates, or dividends 1-800-367-5415.
Hong Kong Wisconsin 53201
Milwaukee using the toll-free telephone
, number 1-800-446-2617.
Philip Morris Capital Canadian and overseas
Corporation stockholders may call First
800 Westchester Avenue Chicago Trust Company
Rye Brook, New York 10573 using the following telephone
Mission Viejo Company number: (212) 791-6422.
26137 La Paz Road
Mission Viejo, California 92691
Design: Eisenman & Enock Inc.
Photography: Richard Alcorn, Chris Collins, Burt Glinn,
Alen MacWeeney, Jay Maisel, Mesopotamia Produc-
tions, Franz Morin, Vickers & Beechler, Ed Wheeler
Typography: Grid Typographic Services, Inc.
Printed in U.S.Ay by lasky Company
Printed on Recycled Paper
57

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