Lorillard
Philip Morris Companies Inc. 920000 Annual Report
Fields
- Author
- Miles, M.A.
- Murray, W.
- Type
- CONT, CONTRACT/AGREEMENT
- BUDG, BUDGET/BUDGET REVIEW
- CHAR, CHART/GRAPH/MAPS
- LETT, LETTER
- PHOT, PHOTOGRAPH
- Alias
- 91079020/91079079
- Area
- PETERSON,AL/FINANCE
- Named Organization
- American Ballet Theater
- Audit Comm
- Betancourt Cordido + Associates
- Board of Directors
- Board of Directors Audit Comm
- Bridges Boundries African Amer Amer Jews
- Ca Tabacalera Nacional
- Center for Strategic + Intl Studies
- Chicago Art Inst
- Chicago Urban Reachers Corps
- Citibank
- Citicorp
- Comm Public Affairs Social Responsibilit
- Community Development Iniative
- Compensation Comm
- Congress
- Coopers Lybrand
- Corporate Employee Plan Investment Comm
- Court Appeals 3rd Circuit
- Depaul Univ
- Detroit Diesel
- Dime Savings Bank of Ny
- Egri
- Epa, Environmental Protection Agency
- European Community
- FDA, Food and Drug Administration
- Femsa
- Finance Comm
- Financial Accounting Standards Board
- Freia Marabou
- General Foods
- Gyor Ballet
- Hong Kong Ballet
- Hunton Williams
- Il Hunger Coalition
- Il Tool Works
- Iso
- Jacobs Suchard
- Kraft
- Kraft General Foods Intl
- Kraft General Foods North America
- Marlboro Adventure Team
- Miller Brewing
- Mission Viejo
- Molson Breweries
- Moodys
- Natl Assn Advancement Colored People
- Natl Assn of Hispanic Publications
- Natl Council of La Razas
- Natl Geographic Society
- Natl Urban League
- Nature Conservancy
- News
- Nominating Comm
- Norwegian Royal Ministry of Industry
- Ny Stock Exchange
- Official Belgian Center for Design
- Penske Truck Leasing
- Phiip Morris Intl
- Philip Morris Capital
- Pitttston
- PM, Philip Morris
- Presidents Commission Environmental Qual
- Rothmans Intl
- Royal Danish Ballet
- Securities + Exchange Commission
- Standard Poors
- Tabak
- Tiec, Executive Comm(TI)
- Univ of Pa
- Univ of Southern Ca
- US Hispanic Chamber of Commerce
- US Supreme Court
- US West Communications
- Wachtell Lipton
- Warburg Pincus
- 1st Chicago Trust Company of Ny
- Alp Action
- Characteristic
- COLO, COLOR REPRODUCTIONS
- Site
- N89
- Request
- R1-004
- R1-037
- Named Person
- Bailey, E.E.
- Barlett, D.T.
- Bible, G.C.
- Bring, M.H.
- Brown, B.S.
- Brown, H.
- Campbell, W.I.
- Carney, A.L., J.R.
- Cordidofreytes, J.A.
- Cullman, J.F. 3rd
- Devitre, D.S.
- Donaldson, W.H.
- Douglas, P.W.
- Evans, J.
- Fuller, C.L.
- Gembeler, A.
- Goldberg, M.S.
- Hower, J.C.
- Huntley, R.E.
- Huntley, Rwe
- Lewis, G.R.
- Linehan, K.M.
- Macdonough, J.D.
- Matisse, H.
- Maxwell, H.
- Mcadams, D.M.
- Miles, M.A.
- Moore, T.J., J.R.
- Murdoch, R.
- Murray, W.
- Nichols, J.D.
- Parsons, R.D.
- Penske, R.S.
- Reed, J.S.
- Richman, J.M.
- Schreer, P.
- Storr, H.G.
- Surgeongeneral
- Thoma, W.
- Tucker, J.J.
- Web, W.
- Litigation
- Stmn/Produced
- Author (Organization)
- Coopers Lybrand
- PM, Philip Morris
- Recipient (Organization)
- Board of Directors
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Cambridge
- Chesterfield
- L&M
- Lark
- Longbeach
- Marlboro
- Merit
- Merit Ultima
- Parliament
- Philip Morris
- Virginia Slims
- UCSF Legacy ID
- cpx90e00
Document Images
Financial Highlights
Operating Revenues
Billions of Dollars
Domestic tobacco
0
1
1992
International tobacco 1991
North American food
International food ' 1990
Beer
Financial services
& real estate
1989
1988
Operating Companies
Income
Billions of Dollars
1992
Domestic tobacco 1991
International tobacco
North American food
1990
International food
Beer
1989
Financial services & real estate
1988
5
1
20%
1 1 0
1 1 5 20
47%.
2%
Earnings Per Share 0
1 1.00
I 2.00
t 3.00
1 4.00
1 5.00
I 6.00
1
Before Cumulative
1992
Effect of Accounting
Change
Dollars
1991
1990
1989
1988
Contents
Financial Highlights 1
Letter to Stockholders 2
Mission and Strategies 5
Business Review 16
Corporate Citizenship 24
Board of Directors 26
Officers 28
Financial Review 29
General Corporate Information 57
Registered trademarks and servicemarks of
Philip Morris Companies Inc. and its subsidiaries are italicized in this report.

(in millions of dollars, except per share data)
1992 1991 1990 1989 1988
Operating revenues $59,131 $56,458 $51,169 $44,080 $31,273
Earnings before cumulative effect of accounting change 4,939 3,927 3,540 2,946 2,064
Net earnings 4,939 3,006 3,540 2,946 2,337
Earnings per share before cumulative effect of
accounting change 5.45 4.24 3.83 3.18 2.22
Net earnings per share 5.45 3.25 3.83 3.18 2.51
Dividends declared per share 2.35 1.91 1.55 1.25 1.01
Percent Increase Over Prior Year
Operating revenues 4.7% 10.3% 16.1% 41.0% 13.1%
Earnings before cumulative effect of accounting change 25.8% 10.9% 20.2% 42.7% 12.1 %
Net earnings 64.3% (15.1)% 20.2% 26.1% 26.9%
Earnings per share before cumulative effect of
accounting change 28.5% 10.7% 20.4% 43.2% 14.4%
Net earnings per share 67.7% (15.1)% 20.4% 26.7% 29.4%
Dividends declared per share 23.0% 23.2% 24.0% 23.8% -28.6°l-0
Operating Revenues
Domestic tobacco $12,010 $11,589 $10,370 $ 9,474 $ 8,491
International tobacco 13,667 12,251 10,720 8,375 8,085
North American food 20,325 20,244 20,071 18,750 8,799
International food 8,723 7,934 6,014 3,623 2,099
Beer 3,976 4,056 3,534 3,342 3,177
Financial services and real estate 430 384 460 516 622
Total operating revenues $59,131 $56,458 $51,169 - $44,080 $31,273
Operating Companies Income
Domestic tobacco $ 5,185 $ 4,774 $ 4,206 $ 3,606 $ 3,087
International tobacco 2,018 1,694 1,394 1,007 - 774
North American food 2,194 2,071 1,984 1,769 684
International food _ 1,083 891 664 369 165
Beer 260 301 285 226 190
Financial services and real estate 220 179 197 173 163_
Operating companies income 10,960 9,910 8,730 7,150 5,063
Gain on sale of Rothmans International p.l.c. - _
-- - 455 -
Restructurings of food operations (455) - - - - (179) (348)
Amortization of goodwill (521) (499) (448) (385) (125)
Unallocated corporate expenses (380) (334) (336) (252) (193)
Interest and other debt expense, net (1,451) (1,651) (1,635) (1,731) (670)
Earnings before income taxes and cumulative -
effect of accounting change $ 8,608 $ 6,971 $ 6,311 $ 5,058 $ 3,727
Compounded Average Annual Growth Rate 1992-1987
- 1992-1982 1992-1977
Operating revenues 16.4% 17.6% 17.6%
Net earnings 21.8% 20.2% 19.6%
Net earnings per share 22.9% 21.5% 20.1%
Total return to stockholders 33.7% 30.5% 25.5%
See notes to the consolidated financial statements regarding the 1991
adoption of SFAS No, 106, the 1991 restructuring of food operations, and the
1990 acquisition of Jacobs Suchard AG.
In 1989, the Company charged $179 million, primarily for the cost of
combining Kraft and General Foods. In addition, the Company sold its equity
investment in Rothmans International p.l.c. for a pretax gain of $455 million.
The net impact of these items was an increase to net earnings of $152 million,
or $.16 per share.
In 1988, the Company acquired Kraft, Inc. Consolidated results_of the
Company include the operating results of-Kr-aEt, Inc. since its acquisition.
In 1988, the Company adopted the method of accounting for income taxes
prescribed by SFAS No. 96, resulting in a cumulative effect of accounting
change that increased net earnings by $273 million, or $.29 per share,
Total return to stockholders includes stock appreciation and dividends.
N
1

Dear Stockholder:
During 1992, your company continued to deliver strong
earnings growth, and to make clear progress in achiev
ing our mission: to be the most successful consumer
packaged goods company in the world. Our efforts to
achieve this ambitious mission have historically driven
our growth, and we believe that nothing less than a
determination to be the best will help us maximize
shareholder value in the future.
Our financial performance provides the most direct
gauge of our progress. Consolidated operating revenues
of $59.1 billion were 4.7% higher than in 1991. Operating
companies income rose 10.6%, to $11.0 billion. Net earn-
ings and net earnings per share increased 64.3% and
67.7%, respectively. Excluding last year's one-time
charges for restructuring and postretirement health care
costs, ongoing net earnings and net earnings per share
were up 17.5% and 20.0%, respectively.
We posted this 20% growth in earnings per share in
a business environment characterized by a stubborn
recession and low consumer confidence in the United
States, and economic downturns in many of our key
European and Asian markets. Our 1992 performance
demonstrates the underlying strength of our business, as
well as our momentum for continued growth.
Our 1992 results enabled us to increase our dividend
23.8%, marking our 25th consecutive year of dividend
increases. The current annualized dividend is $2.60 per
share, which is more than eight times our annualized
dividend just ten years ago.
During 1992, we also used our cash flow to purchase
32.1 million shares of our common stock. At the end of
1992, $2.3 billion remained available for stock repurchase
under our existing authority.
Operating Company Results
Tobacco.
Operating revenues and income from our worldwide
tobacco operations continued to set new records, grow-
ing 7.7% and 11.4%, respectively. Worldwide volume was
down 0.5%, largely due to lower volume in the United
States and lower exports to Russia.
In the U.S. market, we continued to compete success-
fully in both the full priced and discount segments. In
spite of a volume decline, our full priced cigarettes
reached a record 49% share of the full priced segment,
while our discount brands grew more than 10%. Despite
intense price competition, we widened our position as
the profit leader in the U.S. cigarette industry, account-
ing for more than half the industry's profits, and nearly
all its profit growth.
Outside the United States, we continued to record
double-digit income growth, benefiting from volume
gains in several major markets and acquisitions in
Central Europe. We expect still better volume growth
this year.
Food.
In our worldwide food operations, continued volume
growth generated good overall_ results, with operating
revenues and income up 3.1% and 10.6%, respectively. In
North America, a strong upturn in cheese and pro-
cessed red meats in the second half of the year, coupled
with good full-year results in breakfast cereals, coffee,
bakery, desserts, and foodservice, point the way to fur-
ther volume and income growth. Our international food
business posted strong income gains, driven by growth
in existing markets and by acquisitions. We expect this
momentum to continue in the year ahead.
Beer.
Partly due to an unusually cool summer in the United
States, Miller Brewing Company's retail sales declined
less than 1%, and operating revenues and income fell
2.0% and 13.6%, respectively. Our plans call for Miller to
resume its pattern of volume and share gains, led by
accelerated growth of our premium brands. In addition,
investments in Molson Breweries, located in Canada,
and FEMSA in Mexico should further strengthen our
North American beer business.
Strategies to Be the Best
Six strategies have historically generated our steady, sus-
tainable growth. Through these strategies, we strive to
maximize shareholder wealth by achieving our mission
to be the most successful consumer packaged goods
company in the world. These strategies, and some
indications of their 1992 impact, are described below.
To maintain the highest quality of people.
We recognize that the quality of our people is the key to
success. As a result, we have taken a number of steps to
enhance the quality of our workforce; such as expand-
ing our marketing and management training programs;
improving our performance appraisal systems across
our operations, in order to link incentives to the accom-
plishment of business objectives at individual units; and
establishing a more comprehensive management devel-
opment and succession planning process, which helped
us fill more than 85% of all key management opportuni-
ties by promotions from within Philip Morris in 1992.
We launched a formal diversity program to help us
understand and serve our diverse worldwide markets
better, and to ensure that we can attract and retain the
best quality of people-all people. We also continued
to attract top management talent, including John D.
MacDonough, President and Chief Operating Officer
of Miller Brewing Company, and Craig L. Fuller, Senior
Vice President, Corporate Affairs of Philip Morris
Companies Inc.
2

William Murray
Michael A. Miles
To protect and build our brand franchises.
After our people, our brands are our most important
assets. To ensure that every one of our brands is a leader
in its category, we invested approximately $11 billion in
worldwide marketing activities.
Many of our products faced intensified price com-
petition in 1992. When necessary, we maintained our
market position by adjusting our prices and expand-
ing our discount alternatives. But we established
stronger platforms for long-term profit growth by
increasing the value of our brands through quality
improvements and sharper product positioning. For
example, we tapped new opportunities by marketing
Velveeta cheese for cooking, and we increased our dis-
tinctiveness-and volume-by emphasizing the whole
family appeal of Post Honey Bunches of Oats cereal and
the variety offered by Oscar Mayer Lunchables lunch
combinations. We also developed more focused and
integrated marketing efforts, such as the Marlboro
Adventure Team promotion, providing new visibility and
better imagery for our brands.
In addition, we worked to increase the acceptance
and distribution of all our brands by wholesalers and
retailers through such programs as Retail Masters in our
U.S. tobacco business, simplified trade deals and shared
market information at Kraft General Foods North Amer-
ica, and increased face-to-face sales coverage at Miller
Brewing Company.
To grow profitable new business through line
extensions, new products, geographic expansion,
acquisitions, and joint ventures and strategic alliances.
Because we recognize that the long-term vitality of our
business depends on volume growth, we continued to
invest in new products and line extensions in all our
business lines. During 1992, we introduced almost 200
new products, and more than 4001ine extensions in our
tobacco, food, and beer businesses.
Much of our 1992 growth came through geographic
expansion of existing Philip Morris brands, from Miller
beers in Puerto Rico and Carte Noire coffees in Holland
and Japan to Tombstone pizzas and Great Grains cereals
in the United States. We also completed or initiated
acquisitions or investments in more than 20 companies
that provide a strategic complement to our existing busi-
nesses. We expect these companies to add more than
$2.5 billion to our revenues in 1993.
The Freia Marabou acquisition, now pending approval
by the Norwegian government, will be the fourth largest
in our history, and will considerably strengthen our port-
folio of confectionery brands in Northern Europe. Our
tobacco and food expansions in Central Europe and the
Asia/Pacific region, together with our planned strategic
investments in beer in North America, similarly position
us for continued growth in some of the world's most
economically and demographically favorable markets.
Redefining our market base for beer as North America,
for instance, increases our market size, and potential for
growth, by 50 million barrels.
Around the world, our tobacco and food businesses
are now profitable and growing in markets that-only
five years ago-seemed closed to us forever. We are well
positioned to take advantage of still other market open-
ings and improvements. - -
To maximize productivity and synergy in all busi-
nesses at all times. - -
Even as we recognize the importance of growth, we are
dedicated to being the low-cost producer in all our busi-
ness lines. Accordingly, we have continued to fine-tune
our operations for speed and efficiency in 1992, generat-
ing over $650 million in productivity gains and nearly
$100 million in benefits from synergies. We are planning
for even greater gains in 1993.
Because bureaucracy is always a risk in a large organ-
ization, costing money and slowing decision-making, we
have also continued to eliminate layers of management.
Combined, our productivity and synergy initiatives have
had considerable impact, even on a company as large as
Philip Morris. Our operating companies income per
employee has increased at an average annual rate of
20% since 1988.
Our determination to keep creating value for our
shareholders in 1992 meant closing or reconfiguring
some of our plants, and selling marginal or non-strategic
businesses. We are a growth company, and we pride our-
selves on providing opportunities for our ambitious,
dedicated workforce. We were therefore especially
sensitive to the needs of employees laid off as a result of
decisions necessary to ensure our continued
competitiveness.
To make total quality management a reality in every
-aspect of our everyday operations.
In 1992, we continued to pursue total quality manage-
ment programs in our facilities around the world.
3

Seventeen of our major food processing facilities in
Europe have earned ISO 9002 certification, confirming
that they meet the highest international standards for
product quality and plant efficiency. We are seeing clear
benefits from all our improvements in the form of
reduced cycle times, faster changeovers, less waste, and
better products, packaging, and customer service. At
Kraft Food Ingredients, for instance, we significantly
improved our percentage of complete and on-time deliv-
eries, even as total shipments rose more than 5%. We
have trained thousands of line and staff employees in
total quality management practices, and we plan further
expansions of these programs.
To manage with a global perspective.
To take advantage of our unique opportunities to
develop truly global brands, we continued to assure
maximum efficiency through global sourcing and mar-
keting in 1992. We improved communication among our
managers by developing cross-border category manage-
ment for our core products, such as cheese, and by
creating worldwide ~,trategy councils for our tobacco,
coffee, and spoonable dressings businesses. We are also
sharing the best business practices in our company on a
worldwide basis, both to create global brands and to
strengthen a number of recently acquired trademarks.
Through our 1992 acquisitions in Europe, the Asia/
Pacific region, and the western hemisphere, we have
gained new opportunities to grow geographically. To
increase the proportions of sales and profits generated
outside the United States, we continued to rely on
talented international managers who understand local
cultures. Of our nearly 70,000 employees outside the
United States last year, for instance, fewer than 300 were
U.S. citizens.
Social, Legislative, and Legal Issues
We judge our success not only by our financial results
and execution of our strategies, but also by the honesty,
integrity, and concern for others that we demonstrate in
our business.
We therefore manage all our businesses in strict com-
pliance with all laws, regulations, and other official
guidelines established by the governments in the areas
of the world in which we now do business. Beyond that,
we recognize that virtually every aspect of our opera-
tions has an impact on the rest of society. Accordingly,
in every country in which we do business, we not only
live up to, but also frequently go beyond, the regulations
bearing on our business.
The United States Supreme Court's long-awaited
decision in the case of Cipollone v. Liggett, et al. was .
one of the highlights of 1992. As we stated at the time,
we believe that the decision is a significant victory for the
tobacco industry because it precludes many of the prod-
uct liability claims that have commonly been brought
against us. We believe that we will continue to prevail in
cases brought within the new, narrow guidelines the
Court has established.
We believe that the U.S. Environmental Protection
Agency's January 1993 report, claiming that second-
hand tobacco smoke causes cancer, is not supported by
scientific data and ignores recent research that is incon-
sistent with its conclusions.
In 1992, we announced our commitment to print
voluntarily the U.S. Surgeon General's warning on all of
our cigarette packs in markets where labels are not
already required.
In other activities, we fought tax and marketing
regulations that in many cases discriminated against
our brands in favor of the products of local government
monopolies. In the United States, we worked with other
companies-and the federal government-in developing
a legislative mandate for food labeling guidelines that
will both inform consumers and spur innovation. We
also continued to work in accordance with the Philip
Morris Environmental Principles to reduce the impact of
our production processes and our packaging on the
environment.
The Outlook: Fulfilling Our Mission
Viewed independently, our tobacco, food, and beer busi-
nesses have excellent volume growth and :acome
potential for the future. Taken together, our focused
operations benefit from shared talent, knowledge, and
funds, and support the steady earnings growth that best
increases shareholder value. All of our employees dem-
onstrate our dedication to this growth, and to the
additional shareholder value it creates, every day, as we
work to become the low-cost producer in each of our
categories, to strengthen our relationships with whole-
salers and retailers, and to build our brands. We expect
1993 to mark another year of strong growth in earnings
per share.
Beyond the short term, however, and well into the next
century, we are planning for a Philip Morris that will
continue to raise the standard for business excellence.
This is an exciting time for your company. We have
brought together a unique set of talented people, estab-
lished brands, and strong businesses. Through our
efforts to become the most successful consumer pack-
aged goods company in the world, we are determined to
increase the value of your investment.
Michael A. Miles
Chairman and
Chief Executive Officer
William Murray
President and
Chief Operating Officer
91079025
4

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@

I Maintaining the highest quality
of people.
Our most important assets
are the Philip Morris
employees who add value
to our products and
processes every day. We
are creating and maintain-
ing a talented, productive,
and diverse workforce
focused on meeting-and
exceeding-our business
objectives.
We have implemented,
and are constantly improv-
ing, systems to help our
people develop, so that all
our employees can learn,
work, and be rewarded up
to their full potential.
Above: Catherine Ko uses her experience from assign-
ments in Honolulu, Hong Kong, and White Plains, New
York, in her new position as Director, Business Develop-
ment, at Kraft General Foods International. Right: Many
of our Philip Morris International managers have received
training at our Richmond, Virginia, tobacco facility.
Below left: A model of the Diversity Award, part of a pro-
gram to encourage the best diversity management practices
in our company overall. Some of the noteworthy 1992
initiatives at several of our operating companies included
formal diversity and harassment awareness training
sessions; strategies to eliminate glass ceilings; and work/
life programs such as dependent care leave, referrals for
child and elder care, and flexible work arrangements.
91079027
6

Above: Management development and business per-
formance are linked. Through Project G.O.L.D. (Gaining
Organizational Leadership through Development), first
developed at Kraft General Foods Europe, senior man-
agers at Philip Morris International develop skills and
behaviors that help their employees advance.
Worldwide Employees
Above: As our company has grown interna-
tionally, so has our workforce. By the end of
1992, 43% of our employees worked outside the
United States. Left: Miller Brewing Company
relies on talented executives like Virgis W.
Colbert, Vice President, Plant Operations, who
joined Miller in 1979.
7

2 Protecting and building our
brand franchises.
Above: Focusing our product line, and
returning to television advertising to
deliver the message that The Budget
Gourmet frozen entrees provide both
quality and value, our core entrees
gained 2.7 share points in the fourth
quarter of 1992 over the same period
in 1991. Left: Miller Genuine Draft,
Lowenbrau Special, and Ldwenbrdu
Dark Special beers each won medals at
the 1992 Great American Beer Festival
Xl, the largest beer festival in the United
States. Right: We are increasing our
marketing efforts for established brands
in newly accessible markets, such as
Milka chocolates in Poland.
91079029
~

i
Above: OurMarlboroAduenture Team program is keep-
ing the image of the Marlboro brand sharp and contem-
porary. Top: In 1992, we continued to fine-tune our
campaign for Miller Lite beer. Far right: Why fry?
Quality improvements, an appealing new flavor, well-
placed store displays, and a campaign communicating
clear product benefits have boosted sales of Shake 'n
Bake coatings by 47% since 1990. Bottom right: In
Japan, the Parliament family gained more volume than
any other international cigarette brand.
Other than our people, our brands are our most
important assets. The power of our brands grows
out of a precious relationship, built on trust
among managers, retailers, and consumers, that
has been handed down to us through the
generations.
We best defend this legacy by keeping it cur-
rent: by building more value into our products
and packaging, and by communicating their
quality through superior advertising and focused
promotion.
9
