Tobacco Documents Online

Donnddey Marketing pY aComMnvn( k.Jr" 7lxDunSBrad,lrccl[orlwration Coupon Redemption Services 900 Donnelley Drive, Elm City. NC 27822 919-236-4067 Dear Retailer: Please be advised that the coupons that you recently submitted have been held at our Redemption Center because it appears that they were not redeemed in accordance with Lorillard's coupon offer. Our Redemption Center maintains a large staff of experts who review each submission of coupons to guarantee that the coupons have been redeemed in accordance with Lorillard's offer, which covers one coupon per purchase. Your specific case deals with what we call a self-destruct coupon. In simple terms this means that a coupon is designod wiiere a consumer has the option of using one of two offers. When the coupon is cut properly the second offer is destroyed. It has been our experience that many times the owner of a business or his employees may misunderstand Lorillard's offer. For these reasons, we have decided to make an exception in this case, and are therefore enclosing a check to cover the coupons which you submitted (check tt in the amotnt of $ ). We urge you to properly instruct your employees with respect to handling Lorillard coupons, for the benefit of your cigarette sales program and our interest as well. We will not make payment to you in the future for coupons which are not redeemed in accordance with Lorillard's offer. lhank you for your cooperation and interest in our products and you can be assured that we will promptly process properly redeemed coupons. Sincerely, l-",~xsl y, 4_~&-u Q. UJ_ Cindy Norville, Slqmrvisor IKIO[S%L•YI'I0N $ tdtiVIL1V GV: r.u)w Enclosure 89'7232'73 LFtiti`p i ~f`I